SEC Launches Game Show-Themed Public Service Campaign

The Securities and Exchange Commission’s Office of Investor Education and Advocacy today unveiled a game show-themed public service campaign to help investors make informed investment decisions and avoid fraud. Recognizing that sometimes investing may look and feel like a game, the campaign titled “Investomania” reminds investors to do their due diligence when making investment decisions.

One of the goals of the Investomania campaign, which features a 30-second TV spot, 15-second informational videos on crypto assets, margin calls, and guaranteed returns, and interactive quizzes, is to reach existing, new, and future investors of all ages. The campaign encourages investors to research investments and get information from trustworthy sources to understand the risks before investing. The campaign also reminds investors to take advantage of the free financial planning tools and information on Investor.gov, the SEC’s resource for investor education.

“As technology evolves, we’re seeing a growing number of investors enter our financial markets,” said SEC Chair Gary Gensler. “With the growing access to markets, it’s as important as ever for investors to take time to educate themselves. I encourage investors to go to Investor.gov for accurate and unbiased investment information.”

“We continue to look for creative and memorable ways to reach and educate investors, and we hope this year’s public service campaign, with its lighthearted approach, will attract the attention of all kinds of investors,” said Lori Schock, Director of the SEC’s Office of Investor Education and Advocacy. “Investors are inundated with a lot of so-called ‘investment advice,’ and we encourage investors to outsmart the chatter by doing their own research and going to Investor.gov for information on how to avoid fraud and invest for their future.”

More than 40 million users have accessed Investor.gov since it launched in October 2009, and thousands of investors are testing their investing knowledge by taking a new quiz published each month on Investor.gov/quiz.