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U.S. Securities and Exchange Commission


Litigation Release No. 21227 / September 29, 2009

Securities and Exchange Commission v. 3001 AD, LLC, Jimmy L. Barker, Robert J. Ladrach, Marc S. Rifkin, Ronald B. Bowsky, Jack Maddock and Michael Weidgans, Civil Action No. 09-CV-81453

The Securities and Exchange Commission today filed a civil injunctive action against a virtual reality technology company, its principals, and three former sales agents for conducting a fraudulent offering scheme that garnered investors primarily through telemarketer sales out of a boiler room in the company's Delray Beach, Fla., offices.

The SEC alleges that 3001 AD, LLC and these individuals raised approximately $20 million from about 500 investors nationwide through a maze of unregistered offerings that hyped the company's supposedly promising virtual reality products, including a helmet system tracking players' head movements to provide a 360-degree view in a video game. Investors were told in the offering materials that the sales commissions paid on their investments were dramatically less than they actually were. An imminent Initial Public Offering (IPO) was repeatedly hyped to investors while no steps were actually being taken toward going public. And prestigious business relationships between 3001 AD and Microsoft, Apple, and former Disney CEO Michael Eisner were touted to investors even though such relationships never existed.

The SEC's complaint, filed in U.S. District Court for the Southern District of Florida, charged 3001 AD, LLC; its principals Jimmy L. Barker, Robert J. Ladrach and Marc S. Rifkin; and three former sales agents Ronald B. Bowsky, Jack W. Maddock and Michael J. Weidgans with making several material misrepresentations and omissions to investors in the offer and sale of units of 3001 AD and a myriad of general partnerships.

According to the SEC's complaint, the defendants avoided telling investors that 3001 AD and the partnerships paid up to five times more than the 8 percent sales commissions disclosed in offering materials. In telephone sales calls, Web site postings, press releases, personal meetings, and conference calls, they repeatedly failed to disclose the excessively large sales commissions to investors.

The SEC alleges that the defendants (with the exception of Maddock) repeatedly misrepresented to investors for several years that 3001 AD was preparing to conduct an IPO in the near future, telling investors different versions of the purported pending IPO story. They went so far as to issue a press release titled "We're Going Public" that falsely identified progress with the SEC as well as "NASDAQ acceptance" of 3001 AD. However, 3001 AD was never prepared to conduct an IPO, according to the SEC's complaint. The company did not take any steps to draft and file the required registration statement for an IPO, and did not collect the information required for a registration statement. 3001 AD never had any audited financial statements, even though two years of audited financial statements are required to conduct an IPO. The company also lacked the necessary capital to conduct an IPO.

The SEC further alleges that Barker, Ladrach, Rifkin, and Weidgans misrepresented 3001 AD's business relationships while soliciting investors. For instance, 3001 AD, Barker, and Ladrach touted that their company would soon be signing contracts with Microsoft when in fact Microsoft expressed no interest in 3001 AD's technology or in contracting with them. Similarly, these defendants and Rifkin misstated that the company's purported negotiations with Microsoft had triggered Apple's interest in a virtual reality game system for use with its Macintosh computer and the successful iPod. This was impossible because Apple had not even received the product that they claimed Apple was "reviewing" at that time. Additionally, Barker, Ladrach, Rifkin, and Weidgans falsely claimed 3001 AD was the target of a possible buyout by Michael Eisner. They touted purported meetings and promising negotiations; however Eisner had in fact already rejected their attempts at forging a business relationship.

The SEC's enforcement action charges 3001 AD and the defendants with violating Sections 5(a), 5(c) and 17(a) of the Securities Act of 1933 and Section 10(b) of the Securities Exchange Act of 1934 and Rule 10b-5, thereunder, and charges Barker, Rifkin, Bowsky, Maddock and Weidgans with violating Section 15(a) of the Exchange Act. The SEC is seeking permanent injunctions, disgorgement and financial penalties against all defendants and the imposition of officer and director bars against Barker, Ladrach, and Rifkin.

The U.S. Attorney's Office for the Southern District of Florida conducted a parallel investigation of this matter, and has filed charges including wire fraud and mail fraud against 3001 AD's principals, sales agents, and others for their involvement in this scheme.

SEC Complaint



Modified: 09/29/2009