Raylen Parra

SECURITIES EXCHANGE ACT OF 1934
Release No. 49610 / April 23, 2004

ADMINISTRATIVE PROCEEDING File No. 3-11464


In the Matter of

RAYLEN PARRA,

Respondent.


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ORDER INSTITUTING PUBLIC
ADMINISTRATIVE PROCEEDINGS
PURSUANT TO SECTION 15(b) OF
THE SECURITIES EXCHANGE ACT
OF 1934, MAKING FINDINGS,AND
IMPOSING REMEDIAL SANCTIONS

I.

The Securities and Exchange Commission ("Commission") deems it appropriate and in the public interest that public administrative proceedings be, and hereby are, instituted pursuant to Section 15(b) of the Securities Exchange Act of 1934 ("Exchange Act") against Raylen Parra ("Parra" or "Respondent").

II.

In anticipation of the institution of these proceedings, Respondent has submitted an Offer of Settlement ("Offer") which the Commission has determined to accept. Solely for the purpose of these proceedings and any other proceedings brought by or on behalf of the Commission, or to which the Commission is a party, and without admitting or denying the findings herein, except as to the Commission's jurisdiction over her and the subject matter of these proceedings, and the findings contained in Section III.3 below, which are admitted, Respondent consents to the entry of this Order Instituting Public Administrative Proceedings Pursuant to Section 15(b) of the Securities Exchange Act of 1934, Making Findings, and Imposing Remedial Sanctions ("Order"), as set forth below.

III.

On the basis of this Order and Respondent's Offer, the Commission finds that:

1. During all relevant times Parra was the president and chief executive officer of Norrstar Advertising, Inc. ("Norrstar"), a now defunct broker relations firm formerly located in Daytona Beach, Florida.

2. At all relevant times, Parra participated in an offering of ISM Holding Corp. ("ISM"), Access Power, Inc. ("Access Power"), Jreck Subs Group, Inc. ("Jreck Subs"), and Key Capital Corp. ("Key Capital"), which are penny stocks.

3. On September 13, 2002, a Default Judgment of Permanent Injunction and Other Relief was entered against Parra, permanently enjoining her from future violations of Section 17(a) and 17(b) of the Securities Act of 1933, Section 10(b) of the Exchange Act, and Rule 10b-5 thereunder, in the civil action entitled Securities and Exchange Commission v. David S. Heredia and Raylen Parra, Case No. 6:02-CV-218-ORL-19-JGG, in the United States District Court for the Middle District of Florida.

4. The Commission's complaint alleged that from approximately September 1998 to September 1999, at the direction of Parra, among others, Norrstar disseminated false and misleading information to the investment community by touting the stock of at least five public companies, including ISM, Access Power, Jreck Subs and Key Capital. The complaint also alleged that while touting the stock of these public companies, Norrstar's principals, including Parra, reaped illegal profits of more than $3.4 million by engaging in the practice of "scalping" -- selling the stock of the public companies they were simultaneously recommending to others to purchase. Finally, the complaint alleged that Parra failed to disclose the compensation she received for her touting services.

IV.

In view of the foregoing, the Commission deems it appropriate and in the public interest to impose the sanctions specified in Respondent's Offer.

Accordingly, it is hereby ORDERED:

Respondent be, and hereby is, barred from participating in an offering of a penny stock, including: acting as a promoter, finder, consultant, agent, or other person who engages in activities with a broker, dealer or issuer for purposes of the issuance or trading in any penny stock, or inducing or attempting to induce the purchase or sale of any penny stock.

For the Commission, by its secretary, pursuant to delegated authority.

Jonathan G. Katz
Secretary