Subject: File No. S7-25-99
From: Robert D Fish, CPA
Affiliation: Financial Planning Association of Southern Wisconsin

September 22, 2004

Dear SEC representative:
I am writing to urge the SEC to withdraw the proposed rule, not modify or amend the rule.
There should not be two sets of rules for major broker dealers and other financial advisors. This does not help the consumer or provide a level playing field for all advisors.
Full disclosure on compensation and potential conflicts of interest is best for the consumer to help them determine if the advice they are receiving is truly in their best interest.
The Rule permits stockbrokers to misrepresent their fundamental sales role as one of a fiduciary adviser receiving a fee for advice.