Subject: File No. S7-25-99
From: Jim Horlacher, MBA

October 1, 2004

To whom it may concern at the SEC,

Please withdraw this rule proposal.

Consumer protection regulations should apply equally to all and at the highest standards. Please level the playing field. Treat every financial professional who gives advice as an advisor as a fiduciary. If some want to not be fiduciaries, and to stay regulated just as salespeople, then they should not be allowed to say they give advice or act like they are advisors or call themselves advisors.

Thank you.

- Jim Horlacher