From: Marc M. Friedland, MBA, CLU, ChFC, AEP
August 4, 2005
Jonathan G. Katz
Secretary, Securities and Exchange Commission
Securities and Exchange Commission
100 F Street, NE
Washington, DC 20549-9309
For the past 30 years I have owned a financial services practice. I am a licensed insurance professional and a Registered Representative with a Series 7 General Securities license. Additionally, I am a credentialled financial professional with also 12 years in academia as an Adjunct Professor of Personal Risk Managment in the Graduate School of the University of Dallas. In helping my clients reach their financial goals, I use a broad array of carefully-selected insurance and investment products including all forms of life and disability insurance, fixed and variable annuities, mutual funds, individual securities, private REITs, UITs and Public Limited Partnerships.
I am writing to you because the principal review requirements and redundant suitability standards contained in NASD proposed Rule 2821 are unnecessary, will provide no meaningful additional protection to consumers and will adversely impact my business. I urge the SEC to disapprove the proposal.
I firmly believe that people who engage in misleading sales practices should be aggressively prosecuted and subject to appropriate sanctions.
However, proposed Rule 2821 duplicates requirements that are already in place. NASD rules already contain suitability requirements that apply to all sales of securities, including variable annuities. If regulators really want to protect consumers, appropriate enforcement of the existing suitability rule rather than adopting a new rule is the answer.
Furthermore, the requirement for review by a principal found in the proposed rule appears to present a bias against these products. In addition, these requirements will lead to constant second guessing of my advice and recommendations (based upon less first hand information than was available to me) as well as potential significant increases in meritless litigation.
Finally, I believe that the proposal is a "solution in search of a problem"—I do not think the available data supports the NASD's claims that the level of sales problems in the variable annuity marketplace calls for the adoption of the proposed rule. The NASD has not statistically quantified the scope of the problem it is allegedly seeking to solve with the proposed rule. Furthermore, over 95% of the comments received by the NASD regarding the proposal opposed the new rule, and the NASD has not adequately responded to the concerns raised by the vast majority of commentators.
For these reasons, I urge the SEC to disapprove NASD proposed Rule 2821.
Thank you for your consideration of my views on this matter.
Marc M. Friedland, MBA, CLU, ChFC, AEP