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U.S. Securities and Exchange Commission

Additional Materials for Proposed Rule:
Summary of Comments

July 27, 2000

Prepared by: Sarah Ackerson
Karen Goldstein
Jeffrey Himstreet
Lori Price
Jennifer Sawin

Division of Investment Management




    A. IARD   2
    B. Public Access System   4
    C. Use of NASDR   5
    D. Filing Fees   6


    A. General Instructions   7


    A. Instructions for Part 1A   8
    B. Part 1A Privacy Concerns   8
    C. Part 1A Item 1   10
    D. Part 1A Item 2   10
    E. Part 1A Item 3   10
    F. Part 1A Item 4   10
    G. Part 1A Item 5   11
      1. Employees   11
      2. Clients   11
      3. Assets Under Management   11
      4. Financial Planning Services   12
      5. Wrap Fee Programs   12
      6. Other   13
    H. Part 1A Item 6   13
    I. Part 1A Item 7   14
    J. Part 1A Item 8   15
    K. Part 1A Item 9   15
    L. Part 1A Item 10   15
    M. Part 1A Disciplinary Information: Item 11 and DRPs   16
      1. 10-Year Limit   17
      2. Criminal Charges   17
      3. Client Complaints   18
      4. Scope of Disciplinary Disclosure   18
    N. Part 1A Item 12   19


    A. Schedules A, B, and C   20
    B. Schedule D   21


    A. Brochure Format   22
    B. Brochure Delivery   23
    C. Brochure Updating   25
    D. Multiple Brochures   28
    E. Annual Brochure Offer   28
    F. General Comments on Brochure Contents   29
    G. Instructions For Part 2A   30
    H. Part 2A Item 1 -- Cover Page   31
    I. Part 2A Item 2 -- Material Changes   32
    J. Part 2A Item 3 -- Table of Contents   32
    K. Part 2A Item 4 -- Advisory Business   32
    L. Part 2A Item 5 -- Fees and Compensation   34
    M. Part 2A Item 6 -- Types of Clients   36
    N. Part 2A Item 7 -- Methods of Analysis, Investment Strategies and Risk of Loss   36
    O. Part 2A Item 8 -- Disciplinary Information   37
    P. Part 2A Item 9 -- Other Financial Industry Activities and Affiliations   40
    Q. Part 2A Item 10 -- Participation or Interest in Client Transactions; Personal Trading   41
    R. Part 2A Item 11 -- Brokerage Practices   42
      1. Soft Dollar Practices   42
      2. Directed Brokerage   44
      3. Commission Recapture   45
    S. Part 2A Item 12 -- Review of Accounts   46
    T. Part 2A Item 13 -- Payment for Client Referrals   46
    U. Part 2A Item 14 -- Custody   47
    V. Part 2A Item 15 -- Investment Discretion   47
    W. Part 2A Item 16 -- Proxy Voting Policies   48
    X. Part 2A Item 17 -- Investment Performance   49
    Y. Part 2A Item 18 -- Financial Information   49
    Z. Part 2A Item 19 -- Index   50
    AA. Part 2A Appendix A -- Wrap Fee Program Brochures   50
    BB. Part 2A Additional Information   51


    A. Overview   51
    B. Content of Brochure Supplements   53


    A. Form ADV-W; Rules 203-2 and 203A-1(b)(2)   57
    B. ADV-H and Rule 203-3   57
    C. Rule Text - Other: Deemed Filed   58
    D. Transition Period   59
    E. Glossary   60


    A. Paperwork Reduction Act   62
    B. Cost-Benefit Analysis   63
    C. IRFA   63


      Category and Commenter

      Short Name


Investment Advisers and Adviser Representatives


    Federated Investors Inc.

    T. Rowe Price Associates, Inc.
    T. Rowe Price

    Lehrer Management Company, Inc.


    Wellington Management Company, llp


    American Express Financial Advisors, Inc. and
    American Express Asset Management Group Inc.


    Thomson Financial


    Investment Performance Services, LLC


    Teachers Insurance and Annuity Association
    and College Retirement Equities Fund


    Standish, Ayer & Wood, Inc.


    Charles Schwab & Co.
    and Charles Schwab Investment Management, Inc.


    D.E. Shaw

    DE Shaw

    Merrill Lynch, Pierce, Fenner & Smith, Incorporated


    PaineWebber Incorporated
    and Mitchell Hutchins Asset Management Inc.


    Securities America Advisors, Inc.
    and Securities America, Inc.

    Securities America

    Legg Mason, Inc.

    Legg Mason

    Metropolitan Life Insurance Company
    and MetLife Securities, Inc.


    Frank Russell Securities, Inc.

    Frank Russell

    United Services Planning Association, Inc.
    and Independent Research Agency for Life Insurance, Inc.


    Salomon Smith Barney Inc.


    Dean R. Lycas


    Yasmin Mansoor


    Michael James Skinner


    Chuck White


    Richard E. Vodra, CFP


    Terry W. Treiber, CFP


    Judy Goldman, CFP


    Greenville Capital Management


    Prof. Aaron Brown


    Paul J. Toohey, CFP


    Richard K. Schroeder, CFP


    Milton Kuninsky


    Cornerstone Capital Management


    The Omega Group (Donald M. Rembert)


    Financial Management Services


    Advanced Financial Management (Donald Steinmann)


Trade or Professional Associations


    The National Association of Personal Financial Advisors


    Association for Investment Management and Research, Advocacy Advisory Committee


    American Institute of Certified Public Accountants


    Consumer Federation of America


    Investment Company Institute


    The Financial Planning Association


    Investment Management Consultants Association


    Securities Industry Association


    Council of Institutional Investors


    Certified Financial Planner Board of Standards, Inc.

    CFP Board

    Investment Counsel Association of America


    The Alliance In Support of Independent Research
    (broker-dealers furnishing research
    and support to advisers)

    The Alliance

State Securities Authorities


    Pennsylvania Securities Commission


    State of Washington Department of Financial Institutions, Securities Division

    Washington State

Law Firms


    Davis Polk & Wardwell


    Dechert Price & Rhoads


    Jane Katz Crist


    Wilmer, Cutler & Pickering


    Skadden, Arps, Slate, Meagher & Flom llp


    Pickard and Djinis llp


Compliance and Pension Consultants


    MarieElena V. Ness


    The Consortium (Nancy Lininger)


    National Regulatory Services


    Becker, Burke Associates



    James Jones
    Paul Nissenbaum (small investor)


    Florida State Board of Administration
    (investment manager for the Florida Retirement System Trust Fund)
    Florida Board
    Donaldson & Company, Incorporated
    (institutional stockbrokers)
    BNY ESI & Co., Inc. (bank brokerage subsidiary)
    The Corporate Monitoring Project (Mark Latham)
    James McRitchie (editor, Corporate Governance)
    Global Securities Information (data distribution company)
    Global Securities
    Pattern Recognition Management (K. Larry Hastie)

I. General Comments

    On April 5, 2000, the Securities and Exchange Commission (the "Commission") issued a release proposing the use of an electronic filing system by investment advisers and the adoption of related rules and forms (the "Proposing Release"). The comment period closed on June 13, 2000. The Commission received 70 comment letters -- 36 of which were from investment advisers or investment adviser representatives, twelve from trade groups, two state securities authorities, six law firms, five pension consultants, three individuals, and six others. The following outline summarizes the views of those commenters who expressed general views on the Commission's proposals.1

    Most commenters strongly endorsed the goals and concepts of the Commission's proposals, saying that the proposals were forward-looking and imaginative,2 were thoughtful and comprehensive in scope,3 would strengthen investor protections,4 were effective means to simplify and modernize the registration process for advisers,5 would appropriately meet the needs of both investors and advisers,6 and would enhance disclosure to investors.7 One commenter credited the proposals as "effecting the most far-reaching and comprehensive restructuring of investment adviser regulation in a generation."8 Two commenters pointed out that the Commission's initiative was timely because more investors rely on the services of investment advisers today.9 Two commenters thought the proposals also would help regulators.10

    TIAA-CREF wrote that the Commission "has identified and addressed the most troublesome issues under the current regime and that the proposed rules would improve the registration process and strengthen investor protections."

    Only one commenter expressed strong overall opposition to the Commission's proposals. Lehrer said that, as a single investment adviser, it would be "worse off" due to significantly increased costs versus marginal benefits from the proposed changes.11

    Although supportive of the Commission's overall proposals, eleven commenters expressed specific concerns that the proposed rules would burden advisers without commensurate benefit to investors, particularly sophisticated institutional investors.12 One commenter summarized these problems by stating that the Commission needs to "strike a more reasonable balance" between costs and potential benefits from the proposed increased disclosures by advisers.13

    A. IARD

    The Investment Adviser Registration Depository (IARD) will allow advisers to make SEC and state filings over the Internet from an office computer. IARD is modeled after WebCRD, will establish a web-based database of information on advisers, and is designed to provide special filing efficiencies for state and CRD dual registrants.

    Commenters on IARD were overwhelmingly in favor of the Commission's decision to create an Internet-based filing system.14 They cited the advantages of one-stop filing,15 and the simplification, increased efficiencies and modernization of the filing process for investment advisers16 as reasons for supporting the creation of IARD. The IARD was viewed as benefiting both the financial industry and investing public.17 One trade association noted that electronic filing would ease the regulatory burden on its members.18 A third industry commenter stated that electronic filing would simplify an adviser's obligation to make notice filings and recommended that states receiving notice filings be required to get them electronically.19 Lehrer agreed that the ability to file with both the Commission and various states through the Internet would save time and money, but concluded that the costs of creating and supporting the system were not justified by filing conveniences.20

    Other commenters expressed support for IARD because the investing public would benefit from expanded, free Internet access to information on advisers.21 One concluded that IARD would provide the most comprehensive source of statistical information on advisers ever available and would serve as a critical database on the investment adviser industry.22 Two commenters thought IARD would encourage more uniform disclosure by advisers, which would assist the investing public.23 Two felt that if properly implemented, IARD could facilitate comparison-shopping for advisory services by the investing public.24

    Several commenters had specific concerns related to the technology used in the IARD system. One commenter wanted Form ADV put on-line with the ability to complete the form using a word processor.25 One commenter thought IARD data should be distributed through the Commission's EDGAR system, pointing out that EDGAR has a proven track record for successful information dissemination.26 Another wanted advisers to be able to use alternative data systems with functionality that is not available from standard web-based interface.27

    B. Public Access System

    The public will have free access, through the Internet, to data advisers file through the IARD. IARD's database will include current information on advisory firms and their associated persons, including disciplinary history.

    Nineteen commenters spoke positively about the benefits to the investing public of Internet access to IARD's database and disclosures written in plain English.28 One commenter acknowledged that Internet access to adviser information could benefit clients and the general public, but saw little or no benefit to advisers from this arrangement.29

    Some commenters expressed concerns about making personal and proprietary information on Form ADV widely available to the public.30 Two commenters objected to having information about fees or proprietary information disclosed to competing firms or commercial users;31 one of these commenters said such disclosure amounted to unsound business practices and raised antitrust concerns.32 DE Shaw requested clarification that public disclosure of an adviser's Form ADV would not jeopardize a non-public offering of a fund managed by the adviser.

    One recommended providing an educational benefit to the public by including information on IARD about current professional designations or certifications held by advisers.33 One commenter wanted to know how the public would access historical information about advisers from past paper filings, and asked if the Commission's public reference room would continue to provide copies of historical records at minimal cost to the public once electronic filing began.34 One commenter wanted an 800 number available to members of the public who don't own or use computers.35

    C. Use of NASDR

    IARD will be built and operated by NASDR under a contract with the Commission. The design of IARD is modeled after WebCRD.

    Nine commenters addressed the decision to have IARD built and operated by the NASDR.36 Four expressed support for the Commission's clarifying statement in the release that the NASDR was serving only as the vendor for IARD and not as a self-regulatory organization for advisers.37

    One commenter endorsed the decision to use the NASDR, citing the NASDR's proven and effective methodology for maintaining centralized files and fee payments to the states through CRD.38 One commenter asked that NASDR costs be held down and an industry advisory panel be used to monitor future costs.39

    Five commenters were critical of the decision to use NASDR because of performance problems with WebCRD. One commenter questioned the capability of the NASDR to disseminate IARD data properly, alleging that in the past the NASDR had lost CRD data sent to it by the Commission.40 One commenter expressed concern that IARD looked like a "copycat" of CRD, said this was unacceptable, that CRD was a cumbersome system to use,41 and sought assurances that IARD would not be saddled with the most troublesome features of CRD.42 Another commenter said the Commission appeared to have designed some IARD filing requirements inappropriately to conform to broker-dealer activities rather than focusing on the distinctive characteristics of the advisory business.43 This commenter also said that there had been problems with CRD completeness checks expressed concern that IARD filings not be held up because of similar problems. This commenter also suggested the use of an IARD number rather than a CRD number.44 One commenter viewed with alarm the use of CRD, citing its cumbersomeness and difficulty in producing an understandable CRD document.45 One commenter said the WebCRD experience reflected an inefficient and slow web-based interface and asked that IARD filers have the ability to bypass this interface and to maintain local databases of information sent to IARD so duplicate data entry tasks could be avoided.46

    D. Filing Fees

    NASDR will charge IARD filing fees for initial applications and annual updating amendments, and these revenues will be applied to IARD development, operation, and maintenance costs. The Proposing Release stated that the Commission expects annual filing fees to range from $200 for the smaller advisers to $400 for the largest advisers; an initial fee of approximately twice the annual filing fee will be charged when advisers make their initial IARD filing.

    Five commenters expressed concern that the IARD filing fees of $200 for small firms was disproportional to the $400 fee proposed for large firms.47 They asserted that small firms are more likely to be registered with only state regulators and also are subject to state filing fees. Additionally, they felt that the large firms with many registered representatives and multiple offices around the country were the principal beneficiaries of one-stop filing and the economies of scale inherent in electronic filing. One commenter pointed out that filing on the IARD was going to be significantly more expensive for small, single-state firms under the proposed fee structure. These commenters agreed with the Commission's determination that the costs of maintaining the IARD should be borne primarily by large advisory firms and that the differential between fees for small firms and large firms should be greater.

    Two other commenters asked for information about the status of an IARD filing made when the adviser's account had insufficient funds due to an error by someone other than the adviser.48 They wondered if the filing would be lost or stored in a deficiency queue. One commenter objected to having the NASDR maintain IARD accounts for advisers and wanted the Commission either to bill advisers for all fees or have the states send bills directly to advisers.49 This commenter also requested that an interactive calculator be available on the IARD site for use in calculating what an adviser owed each regulator.50

    Another commenter thought the Commission's release suggested that the NASDR had fee setting authority for IARD rather than the Commission and sought assurances that only the Commission and NASAA could set fees.51

II. Form ADV: General

    A. General Instructions

    Proposed General Instructions for Form ADV provide an overview of the investment adviser registration process, including an explanation of how Form ADV is organized, an introduction to the electronic filing process and hardship exemptions, a summary of how and when an adviser must "switch" between state and SEC registration, and contacts for additional information.

    Washington State recommended that instructions on "how to get further information" be moved up to the front of the General Instructions. ICAA objected to wording in proposed Instruction 8 indicating that states require an SEC-registered adviser "doing business" in that state to notice file; ICAA felt the Instruction should more accurately describe the de minimis standard effective in all but four states.52 ICAA also suggested that Instruction 9 explain that an adviser registering with the SEC may withdraw its state registration.

III. Form ADV Part 1A

    A. Instructions for Part 1A

    Proposed Instructions for Part 1A offer detail on how certain advisers should complete Items 1-5 and 10 of Part 1A.

    Two commenters stated they found the instructions helpful.53 One of these, ICAA, recommended that the Commission explain how the paper and electronic versions of Form ADV will differ, and was concerned that advisers will need to see and comment on the online instructions. Crist recommended the Commission clarify the instruction to Part 1A, Item 2.A(6), regarding the scope of the pension consultant exemption.54

    Washington State suggested several additions to the factors for determining whether an adviser provides "continuous and regular supervisory or management services." 55

    B. Part 1A Privacy Concerns

    The proposed Forms ask for identifying information in several places in order for the IARD to distinguish between individuals sharing the same name -- Schedules A and B and Disciplinary Reporting Pages would ask for a CRD number, or alternatively for a Social Security Number and date of birth. A sole proprietor would also be asked for his or her residential address, if different from the adviser's principal office and place of business. The Proposing Release explained that Social Security Numbers are needed to distinguish between persons having the same name, but that the IARD's public disclosure system would "block" Social Security Numbers and the separate residential address to protect individuals' privacy. The proposed form also would require the adviser to list a "contact person" that Commission staff can call with questions about the filing.

    Ten commenters raised concerns about public access to personal identifying information or residential addresses in Part 1A.56 Commenters supported efforts to keep Social Security Numbers and residential addresses from the public, and two commenters opposed requiring disclosure of individual Social Security Numbers even on the non-public portion of IARD.57 Reasons included protecting individuals' privacy, security, and guarding against identity theft. Five commenters had similar objections, for the same reasons, to disclosure of an individual's birth date;58 one suggested that the Form require only the year of birth, not the exact date.59 Wilmer and PaineWebber suggested resolving the "same name" problem by requiring each covered person to obtain a CRD or other identifying number.60 FPA took strong exception to the proposed requirements to provide addresses. FPA pointed out that IARD would not block the address of a sole proprietor whose home was also her principal office and place of business,61 of an advisory affiliate who maintains a home office, nor of the location of the adviser's books and records.

    Three commenters objected to making an adviser's contact employee information, proposed to be required in Item 1.J, publicly accessible.62 Lycas specifically objected to public disclosure of an e-mail address and fax number, to protect the adviser from being inundated with unsolicited offers, while Mansoor requested that an adviser be able to indicate it does not wish to receive calls or take on new clients.

    C. Part 1A Item 1

    Proposed Item 1 asks for identifying information about the advisory firm.

    Apart from comments on shielding residential addresses and contact e-mail addresses, discussed above, the Commission received one comment on this Item. ICAA opposed Form ADV's use of CRD numbers, recommending that a separate IARD number be used for this separate system, but also suggested that the adviser be asked for a CRD or IARD identification number, or both. ICAA noted that this would require a conforming change on each page of Form ADV, including execution pages.

    D. Part 1A Item 2

    Proposed Item 2 asks for information concerning the adviser's eligibility for registration with the SEC.

    No comments were received on this proposed Item.

    E. Part 1A Item 3

    Proposed Item 3 asks for information concerning the adviser's form and jurisdiction of organization, and its fiscal year.

    No comments were received on this proposed Item.

    F. Part 1A Item 4

    Proposed Item 4 asks whether the adviser is succeeding to the business of another registered adviser.

    ICAA commented that the instructions to this item, which require advisers that have previously reported a succession to leave this item blank, may cause problems with a completeness check. ICAA suggested that advisers be instructed to check "no" in this case.

    G. Part 1A Item 5

    Proposed Item 5 asks for information about the adviser's business, including the number of employees (and independent contractors) performing listed functions, number and type of clients, forms of compensation, assets under management, and types of advisory services.

        1. Employees

    Two commenters objected to a question asking how many of the adviser's employees (or independent contractors) are registered representatives of a broker-dealer. These commenters felt the information was not relevant to most advisers.63 One commenter recommended deleting a question asking for the number of employees and contractors who solicit clients for the adviser.64

        2. Clients

    ICAA objected to requiring an adviser to categorize its clients by type, arguing the task would be difficult and time-consuming for large advisers.

        3. Assets Under Management

    Proposed Item 5.F asks whether the adviser provides continuous and regular supervisory or management services to securities portfolios, and if so, asks for the dollar value of the adviser's assets under management and for the number of accounts. The adviser would be required to provide separate data for its discretionary and non-discretionary client accounts.

    The proposed Item directs the adviser to follow Part 1A Instruction 5.b, which explains how to calculate assets under management when responding to the Item. ICAA found this insufficient, recommending adding another cross-reference to explain the term "securities portfolios."

    NAPFA asked for clarification of which accounts the adviser should consider "discretionary."65 Washington State recommended requiring the same data for accounts not receiving continuous and regular supervisory or management services.66

        4. Financial Planning Services

    Proposed Item 5.H would require an adviser to state how many clients it provided financial planning services to during the past fiscal year.

    FPA raised concerns that financial planners may misinterpret the proposed Item, and asked that the Commission clarify whether "financial planning" should include portfolio management.67 ICAA, however, stated that the proposed Item did not seem important, and suggested eliminating it.

        5. Wrap Fee Programs

    Proposed Item 5.I would require advisers that serve as portfolio managers in wrap fee programs to list those programs, and name the sponsors of those programs, on Schedule D. The adviser would be required to update this list when submitting its annual updating amendment.

    The Commission received four comments on proposed Item 5.I.68 Three commenters opposed requiring portfolio managers to list wrap fee programs on Schedule D.69 Two of these argued that the list could be extremely lengthy for firms with extensive wrap fee business.70 The third, Crist, argued that since the list would likely change frequently, but be updated only annually, it would be of limited use, while ICAA and T. Rowe Price argued that advisers would find it too difficult and burdensome to keep the list current.71 The fourth commenter asked for additional guidance on what constituted a "wrap fee program."72

        6. Other

    FPA suggested adding a question to Item 5 asking whether the adviser provides advisory services primarily or exclusively through the Internet.73

    H. Part 1A Item 6

    Proposed Item 6 asks for information about the advisory firm's other active business activities. Item 6.A provides a checklist of other businesses, and Item 6.B asks about other business activities not covered in 6.A. Item 6.B(3) asks whether the adviser sells products or provides services other than investment advice to advisory clients.

    Commenters suggested asking whether the adviser is an accountant74 or attorney.75 One commenter, however, opposed questions on whether the adviser is also the registered representative of a broker-dealer or is another financial product salesperson, arguing the questions are inapplicable to firms.76 Regarding Item 6.B(3), Washington State recommended requiring a description of the products or other services on Schedule D, and ICAA asked the Commission to clarify whether an adviser selling interests in private investment companies should answer "yes."

    I. Part 1A Item 7

    Proposed Item 7.A asks about the financial affiliations and activities of the adviser and its related persons. The Item identifies areas of potential conflict of interest between the adviser and its clients. Item 7.B asks whether the adviser or a related person is a general partner in a limited partnership, and requires the adviser to list each limited partnership on Schedule D.

    Two commenters opposed, as irrelevant, requiring the adviser to disclose whether it or a related person is a lawyer or accountant.77 ICAA wanted more guidance on the definition of "related person," believing that advisers would make errors in disclosing whether any related person was a real estate broker, pension consultant, or limited partnership sponsor/syndicator.

    The Commission received four letters commenting on Item 7.B. Two commenters thought the question should be expanded to include situations where the adviser or a related person is the managing member of a limited liability company78 and one would also include acting as general partner in a general partnership.79 Another commenter would limit the question to investment-related limited partnerships.80 The fourth, in order to avoid lengthy filings by advisers in large financial organizations, suggested requiring disclosure only of those limited partnerships that the adviser actually recommends to clients or for which the adviser itself serves as general partner.81

    J. Part 1A Item 8

    Proposed Item 8 asks several questions concerning the participation or interest an adviser, or a related person, may have in client transactions. The proposed Item identifies areas in which an adviser and client may have conflicting interests.

    FPA welcomed the Commission's increased emphasis on potential conflicts of interest in advisory activities. FPA supported focus on proprietary and sales interests in client transactions, investment or brokerage discretion, and client referrals and strongly supported greater transparency of these adviser activities to the consumer.

    On a question asking whether the adviser recommends securities to clients in which the firm or a related person has a sales interest other than commissions, Crist asked for clarification whether the exclusion for commissions also excludes mutual fund 12b-1 fees.

    K. Part 1A Item 9

    Proposed Item 9 asks whether the adviser or any related person of the adviser has custody of any advisory client's cash, bank account, or securities.

    ICAA asked for clarification on how advisers with "constructive custody" should respond to Item 9.82

    L. Part 1A Item 10

    Proposed Item 10 requires the adviser to identify, on Schedules A or B (or in some cases D), all persons who control it, directly or indirectly.

    Comments received relating to this proposed Item more directly affected Schedules A, B and C, and are discussed below.

    M. Part 1A Disciplinary Information: Item 11 and DRPs

    Proposed Item 11 asks for disciplinary history of the advisory firm and its advisory affiliates. The adviser would be required to complete a Disciplinary Reporting Page (DRP) to provide details of any event yielding a "yes" answer to a question in Item 11.

    Two commenters stated they supported making disciplinary information easily accessible to the public.83 CFP Board noted that it makes its own disciplinary actions public and is "well aware" of the benefit and deterrent effects of disclosure.

    Three commenters objected to disciplinary reporting requirements that they felt were redundant.84 They argued that advisers should not be required to report the same disciplinary information in response to Part 1A and again in the client brochure.85 ICAA suggested that the information not be repeated because the Commission will ultimately receive both Part 1A and the firm's brochure, while PaineWebber opposed being required to deliver the information to clients because the public would have access to the information through the public IARD database.

    One commenter, CFP Board, objected to an adviser's ability to remove disciplinary information for advisory associates no longer associated with the adviser - the commenter felt that removal should not be permitted in cases where the adviser's oversight policies played a part in the infraction.

    ICAA commented that the scope of the term "advisory affiliates" is unclear. ICAA said that because the current Form ADV specifically excludes persons who perform "support or similar functions," and the proposed form does not, it raises the question of whether persons functioning in support role are included in the proposed definition.

    Finally, one adviser expressed concern that requiring the firm to disclose disciplinary information about its supervised persons would require the adviser to take on liability for information that employees may withhold from the adviser.86

        1. 10-Year Limit

    As proposed, SEC-registered advisers would be permitted to limit their Item 11 responses to disciplinary events occurring in the preceding 10 years. State-registered advisers, however, would be required to continue reporting some older events.

    The Commission received nine letters commenting on the proposed 10-year limit. Five commenters supported the limit,87 while three opposed it and recommended the Commission reconsider the proposal.88 The ninth commenter suggested that the Commission and states agree on uniform standards.89

    One supporter noted that the limit would eliminate an inconsistency in the current Form, under which advisers must report criminal and injunctive actions only for 10 years, but other events without any time limitation.90 Opponents, however, noted that the public as well as regulators will look to this disciplinary disclosure and that members of the public may find older information relevant. One commenter argued that all prior felony convictions of an advisory firm or its investment professionals should be reported, regardless of when they occurred.91

        2. Criminal Charges

    Proposed Items 11.A(2) and 11.B(2) would ask whether the adviser or an advisory affiliate had, in the previous 10 years, been charged with any felony or with an investment-related misdemeanor. Current Form ADV asks whether the adviser or an affiliate is now the subject of a proceeding. The change would conform the questions in Form ADV to those in Item 11 of Form BD.

    The Commission received seven letters commenting on these changes. All were opposed, three of them strongly.92 ICI felt that requiring disclosure of charges that had not resulted in either a conviction or a plea of guilty or nolo contendere was inappropriate, prejudicial, and at odds with principles of presumed innocence. Two commenters argued that any such disclosure be limited to charges currently pending,93 and one of these urged that the adviser be permitted to remove the disclosure immediately if the charge were dropped or the person acquitted.94 Two commenters also pointed out that employment counsel have instructed advisory firms not to inquire as to criminal charges in hiring or retaining employees, and that the proposed questions may therefore place advisers in a difficult position.95

        3. Client Complaints

    Pennsylvania asked for an additional disciplinary question, requiring disclosure of settled customer complaints. The commenter stated that a pattern of settling numerous customer complaints may indicate that an adviser engages in abusive practices but avoids formal proceedings. Pennsylvania felt that this disclosure would assist not only prospective clients but also alert regulators to schedule an examination of the adviser.

        4. Scope of Disciplinary Disclosure

    The Commission received three letters addressing the breadth of coverage of the disclosure Item 11 of Part 1A requires, as well as differences in the disciplinary reporting standards between Part 1A and Part 2 of the Form.96

    Each of these commenters had a separate recommendation for limiting the scope of Item 11 of Part 1A. All focused on whose disciplinary events should be reported, and on whether disclosure should be limited to material disciplinary events.

    · AmEx suggested limiting disclosure to (in addition to the disciplinary history of the adviser) the disciplinary history of the adviser's executive officers, directors, and direct and indirect owners.97 AmEx also suggested that Part 2's materiality standard be used throughout Item 11 of Part 1A.

    · Securities America suggested that an adviser reporting a disciplinary event of an affiliated firm be permitted to cross-reference to the affiliate's CRD or IARD number and web address, rather than restate details of the event, unless the disclosures would have material impact on this adviser's ability to provide advisory services. Securities America also suggested that Part 2's materiality standard be used throughout Item 11 of Part 1A.98

    · ICI recommended limiting disclosure to the disciplinary history of the adviser, control persons listed on Schedules A and B, and persons affiliated with the firm in a managerial or supervisory capacity. Disciplinary history of other advisory affiliates would be included only if the information would be material to the Commission's evaluation of the advisory business or the integrity of management.99

    N. Part 1A Item 12

    Proposed Item 12 would ask questions necessary for the Commission to determine whether the adviser is a "small business."

    No comments were received on this proposed Item.

IV. Form ADV Schedules

    A. Schedules A, B, and C

    Advisers would identify their direct owners and executive officers on Schedule A and their indirect owners on Schedule B. Paper filers would report changes in this information on Schedule C; electronic filers would not use Schedule C, but would change the information directly on Schedule A or B.

    SIA supported the proposed simplified approach to control person disclosure and felt that the amended form will provide information about persons truly in a position to influence the adviser.

    Two other commenters addressed Schedules A and B. Lininger supported having the same ownership schedules regardless of the adviser's form of organization.100 ICAA suggested that for further simplicity Schedules A and B could be incorporated into the text of Part 1A or combined with one other.

    Schedule C would exist only for paper filers and would show just the change being effected to the adviser's ownership (it would not restate the adviser's ownership structure). Lininger found this approach confusing, and ICAA thought the release should make it clear that Schedule C will not actually exist online.101

    ICAA asked for a few clarifications and instructions. ICAA asked that Schedule A question 2.a give more guidance as to who "individuals with similar status or functions" were, and suggested this term be limited to persons exercising executive responsibility or presumed to have control. ICAA also suggested defining "indirect owner" in Schedule A question 3 and stating in Schedule B question 2 that all persons fitting the listed descriptions are "indirect owners." Finally, ICAA asked, on both Schedules A and B, whether the adviser must list the enumerated relatives of any person with greater than 5% ownership.102

    B. Schedule D

    Advisers would use Schedule D to report additional information for specific items in Part 1A.

    ICAA felt that, in an electronic environment, Schedule D, particularly multiple Schedule Ds (which an adviser would use to provide multiple responses), should be unnecessary. Lininger agreed that requiring separate pages for multiple responses could create too long a document; she specifically noted that using a separate page for each "other office" location would create a very long filing, particularly for state-registered advisers.103 Lininger would have preferred a more open or flexible format for Schedule D, comparable to the current continuation pages. Thomson suggested revising the structure of Part 1A to include more information, and, like Lininger, preferred a free-text format for Schedule D.

    Lininger noted that there seemed to be no way to delete data from the "other business name" and web site fields. CFP Board thought the instruction to list all World Wide Web addresses would confuse advisers that have multiple web addresses; CFP Board recommended requiring only the URL to a home page that would function as a portal.

    FPA believed that section 1.K assumed that the adviser's books and records were not at the branch office locations specified in section 1.F, but asked for clarification.

    One commenter opposed the requirement to list all affiliated advisers on Schedule D.104 A large financial organization could be required to submit a lengthy schedule that would change each time the organization acquired or divested of an entity; further, each affiliated adviser in the organization would have to provide this list. The commenter suggested that, if an organization has more than three affiliated advisers, the advisers choose one of their number as the primary reporting firm and the others be permitted merely to cross-reference to the primary list. This commenter also suggested that the Commission could use Schedule D to identify "participating affiliates" (foreign affiliates that give advice to the registered adviser's U.S. clients).

    ICAA suggested eliminating section 7.B's question as to the cost per unit of limited partnerships sold in the past year. ICAA noted that some limited partnerships are not sold in units, and believed that the information was not useful.

V. Form ADV Part 2A

    A. Brochure Format

    The Commission proposed to revise the format of Part II by replacing multiple-choice and fill-in-the-blank questions with a narrative brochure written in plain English. Advisers would be free to structure their disclosure in Part 2 in any way they believe best conveys the required information. The proposed format is modeled on current Schedule H, which requires wrap fee program sponsors to give clients a narrative disclosure brochure.

    Commenters overwhelmingly supported a narrative format for Part 2 as an improvement over the current format. They believed a narrative format would facilitate more effective communication to clients.105 ICAA supported the new format as "a logical and meaningful step toward improving disclosure for clients." AIMR supported the proposed format "wholeheartedly," and stated it believes clients would find the brochure more useful, as would an adviser who would have "sufficient flexibility to present and explain its business practices in a meaningful way" and be able to "describe itself and its services in a way that is most relevant to the types of clients it seeks." Securities America specifically supported basing the brochure on current Schedule H, saying Schedule H's narrative format has been more useful in providing clients material information than current Part II and Schedule F.106

    Three commenters indicated that they would prefer greater standardization of the brochure's format to facilitate comparison-shopping by investors.107 CFA believed that the table of contents minimizes this concern, but that a question-and-answer format similar to that often included in mutual fund prospectuses would be more helpful to investors.108 Standish thought that a check-the-box format (instead of a narrative) could be used to indicate that advisers had written policies, etc., and that advisers should be required to furnish them to clients upon request, instead of being required to describe them in the brochure. NRS said that eliminating the check-the-box format will hinder the Commission's and consumers' ability to ascertain common information among advisers and, thus, to determine adviser characteristics or to track industry trends.109

    B. Brochure Delivery

    The proposed rules for brochure delivery requirements are substantially similar to the current rules -- an adviser must deliver its brochure at the start of the advisory relationship and offer to deliver it annually. The proposed rule would preserve the existing brochure rule exceptions for advisory clients that are investment companies, and certain clients receiving only impersonal investment advice, and would clarify that advisers to a limited partnership are required to deliver their brochures to each limited partner.

    Federated and Wellington urged that advisers be exempt from delivering brochures to sophisticated clients.110 They argued that the RFP and other tailored disclosures these investors receive from an adviser are sufficient disclosure and that these investors are capable of evaluating an adviser without mandatory disclosure. Federated and DE Shaw suggested defining sophisticated investors as "qualified purchasers"111 under Section 3(c)(7) of the Investment Company Act for purposes of an exemption.

    Dechert, DE Shaw, SIA and ICI recommended that limited partners not be considered clients of advisers for purposes of the brochure rule.112 The commenters argued that limited partners are similar to shareholders in a mutual fund, and are investing in securities rather than hiring an adviser. They also asserted that the offering memorandum and other documents that limited partners receive under the federal securities laws provide sufficient disclosure, and that any additional disclosure is unnecessary and may cause greater confusion.

    Skadden argued specifically that investors in private funds should not be viewed as advisory clients, and therefore should not be subject to disclosure requirements. To support its view, Skadden submitted a lengthy memo arguing that 1) advisers do not now deliver brochures to investors in private funds because they do not consider them "clients" under the Advisers Act, 2) the offering documents make it unnecessary for these investors to receive further disclosure, and 3) a case decided in the Second Circuit in 1977, holding that investors in private funds are advisory clients, was wrongly decided.113 Skadden suggested that, instead, the Commission could adopt a new rule requiring that offering materials for private funds include information concerning the adviser and its relationship to the fund that is material to investors. Dechert also commented that the Commission should specify that brochure deliveries are not required either for private funds not registered under the Investment Company Act or for off-shore funds.

    Dechert requested that, if advisers are required to give a brochure to limited partners, the adviser be allowed to include the brochure disclosure in the offering memo and any person authorized to deliver the offering memo, such as a placement agent, be allowed to fulfill the adviser's delivery requirements. Dechert also asked that the Commission expressly state that the treatment of limited partners as advisory clients is strictly limited to brochure delivery rules.

    ICI was the only commenter that specifically discussed adviser-trustees. ICI suggested that disclosures by adviser-trustees be limited to primary trust beneficiaries. ICI argued that the "appropriate" person would then receive the disclosure, alleviating any confusion as to how broadly an adviser must distribute its brochure.

    C. Brochure Updating

    Proposed rules would require advisers, for the first time, to provide clients with updates promptly whenever information in the brochure became materially inaccurate. Proposed revised Form ADV would allow the adviser to deliver the update by providing clients with either a revised brochure or a "sticker" explaining the inaccuracy and providing updated information. The Commission explained that this proposal was designed to prevent clients from relying on stale disclosure.

    Five commenters supported the proposed stickering requirement.114 CFA argued that the stickering requirement gave advisers a "clear mechanism" for fulfilling their updating responsibilities.115 AIMR thought that the sticker proposal "was a good one" and alleviated its concerns that the Commission would require delivery of the entire brochure when a change was made.

    Commenters representing advisers strongly opposed the stickering requirement.116 They complained that delivering stickers would be very burdensome.117 Some commenters argued that the sticker requirement would inundate clients with unwanted information.118 Several asserted that delivering stickers was unnecessary because clients will have access to the updated information on the IARD.119 Several commenters suggested language be added to the brochure informing clients of the availability of this information.120 CFA, however, argued that simply making the revised information available on-line would not satisfy an adviser's fiduciary obligations. According to CFA, "it is absurd to expect that even those clients most sophisticated in the use of the Internet would routinely check their adviser's brochure on the IARD website to determine whether it had been updated."

    CFA specifically disagreed with commenters that asserted that stickering would be too burdensome. It pointed out that advisers can eliminate these concerns under the proposed rules by using multiple brochures tailored to different groups, which will prevent clients from receiving notifications of changes not relevant to their accounts.

    Many commenters would prefer that the Commission continue to rely on the anti-fraud provisions of the Act, which require advisers to inform clients about material conflicts but allow advisers to use different methods of disseminating the information.121 Merrill explained that it kept its clients updated through use of letters, e-mails, account statements, meetings, notices, contract amendments, and telephone calls. To many commenters, this approach has the advantage of permitting advisers to deliver updating information to only those clients for whom the information is relevant, whereas the stickering requirement would mandate that all clients receive information about any material change.122 SIA argued that the current system is more flexible and minimizes investor confusion.

    Dechert urged that updating be limited to certain critical areas of information such as changes in fees, changes in key advisory personnel, conflicts of interest, disciplinary actions involving the adviser, and developments affecting the adviser's financial viability. Wellington would limit updating to when information in the brochure becomes "materially misleading" (rather than materially inaccurate). Lininger and AICPA stated that it would be helpful if Form ADV contained a (non-exclusive) list of changes that would require stickers.

    ICAA agreed that the current system, under which an adviser must annually offer a new brochure, does not work well because few clients request the brochure. ICAA suggested requiring advisers to annually deliver a new brochure to clients each year and that the brochure contain a notice informing clients how to get interim updates from the adviser's web site. ICI recommended that advisers be able to use e-mail, postcards or equivalent means to inform clients of any material change, the subject matter of the revision, and how to obtain a revised brochure. Mansoor specifically opposed such an approach, however, arguing that clients are likely to "toss out" the annual brochure because it contains more information than they want to "sift through." Merrill favored using stickers to brochures for new clients, but not existing clients.

    The proposed rule requires that advisers provide clients with written brochure updates promptly after the information in the brochure becomes materially inaccurate.

    ICI requested clarification of the term "promptly." ICI specifically recommended that advisers be allowed to update brochures quarterly, to coincide with quarterly statements. ICI also recommended that advisers be given flexibility to provide some changed information annually, instead of promptly, to some clients.123

    Eight commenters requested additional guidance on what events would trigger the proposed updating requirement.124 DP&W suggested that the triggering events be "reduced significantly." Securities America and AmEx recommended that "materiality" be based on whether the adviser's integrity or ability to meet contractual demands is threatened.125 ICI and Dechert suggested that only information critical to the advisory relationship be considered material. Three other commenters requested that the Commission publish a list of the material inaccuracies that would prompt the updating requirement.126

    NRS requested clarification on whether "material inaccuracy" means only undisclosed conflict; if "material inaccuracy" includes more, NRS requested specific guidance on the definition of material. NRS warned of a "veritable avalanche" of brochure amendments and stickers as a result of a broad interpretation of the term.127

    D. Multiple Brochures

    Currently advisers can deliver different brochures to different clients when they provide "substantially different advisory services" to the clients.128 Although the proposing release does not propose a change to the current rule, and the Commission did not ask comment on it, a number of commenters addressed this provision of the brochure rule.

    CFA supported the current rule, commenting that firms' ability to use multiple brochures "tailored to the specific services provided particular groups of clients" would eliminate concerns with the proposed updating requirements because clients will not receive notifications of changes not relevant to their account.129

    In contrast, commenters from the advisory industry wanted more flexibility to tailor brochures to particular clients.130 Federated and ICAA suggested that advisers should be able to prepare different types of brochures for delivery to institutional and retail clients. They argued that institutional clients use an RFP process or other methods to obtain detailed information about advisers and that the additional, more "generic" disclosure in the brochure is not useful to those institutional clients.131 ICI would go further and permit advisers to customize brochures for each client by omitting information that is not relevant to a particular client, i.e., they would have the rule contain no criteria for creation of separate brochures.

    E. Annual Brochure Offer

    The proposed rule would require advisers to prepare a revised brochure annually, incorporating any stickers previously distributed, and annually offer the new brochure to clients. The proposing release requested comment on how many stickers advisers would expect to distribute each year.

    Eight commenters supported preparing a new brochure annually.132 Pennsylvania recommended applying the reprint requirement only when information in the brochure has changed during the year and noted that annual reprinting would coincide with adviser's annual renewals with state regulators. Merrill said that reprinting would cause all updated information to be regularly incorporated into the brochure.

    Securities America and AmEx said they thought that allowing 2 or 3 years between reprints would not be confusing to clients. Both commenters, which are advisers, stated that they do reprint their brochures each year, but advocated that reprint determinations be left to each adviser's judgment. They also noted that allowing 2 or 3 years between reprints will be less of a concern because the latest brochure would also be available online.

    Mansoor and Schroeder said they thought the reprint requirement in general was too burdensome, and that clients don't want more paper.133 Schroeder recommended allowing transmission of the updated brochure by e-mail and/or postings on the adviser's website.

    F. General Comments on Brochure Contents

    The CFA stated that "[t]he Commission has done a good job of outlining the information that firms should be required to provide in order to meet their obligations as fiduciaries as well as their statutory disclosure obligations to clients."

    A number of commenters representing advisers, however, argued that the items would require too much detailed information and that the new brochures would be too long and complicated.134 FPA and ICAA asserted that clients are already overwhelmed with information, and will be discouraged from reviewing the brochure because of its length.135

    FPA warned that requirements generally should not encourage advisers to "over-disclose," and, along with other commenters, felt that "redundancies" should be eliminated.136 Wellington argued that the brochure should not require descriptions of "internal policies and procedures," as the disclosure would be "lengthy, technical in nature, and arduous to read."

    To reduce the size of a Part 2 brochure, ICI suggested that disclosure should be limited to the level of detail necessary for a client to evaluate an adviser and that advisers should be allowed to substitute general summaries for more detailed descriptions of certain items. ICAA and Standish recommended that a brochure not be required to contain details of the adviser's policies and procedures regarding conflicts, but instead that the adviser offer to provide clients with further information upon request.137

    G. Instructions For Part 2A

    Proposed instructions to Part 2A cover a number of areas related to preparing and delivering the brochure and, to some extent, describe provisions of the brochure rule the comments on which are summarized above. Commenters offered a few additional comments.

    T. Rowe Price and FPA objected to a statement made in Instruction 8(d) that "the state securities authorities require you to send them paper copies of the brochures," arguing that this is not an accurate statement of law in all states. They urged that the word "may" be inserted before "require." Crist and Thomson recommended that an adviser be required to respond only to those items relevant to its business.138

    CFA urged that the Commission require that where investment advice is offered as one component of "an integrated practice" (such as financial planning), disclosure obligations should cover the full range of advisory services offered.

    H. Part 2A Item 1 -- Cover Page

    Proposed Item 1 contains information required on the cover page of each brochure. This would include certain identifying information and disclaimers that the SEC or state regulators have not approved the brochure. Advisers that hold themselves out as being "registered" would be required to explain that registration does not imply a level of skill or training.

    Four commenters urged that the Commission not require the cover page to name a contact person.139 These commenters were concerned that this would require frequent updating as personnel changed. One stated that it would be impractical for a large firm to have a single contact person.140 Suggestions included permitting an adviser to provide the title of a person;141 referring callers to a service center,142 and not requiring advisers to update the brochure as a result of changes in the name of the contact person.143

    One commenter suggested the form permit cover page information to appear on the inside cover page to give room for cover design.144 Another urged that the cover page be required to contain the adviser's home page URL and primary e-mail address to assist investors using electronic research methods.145 Another urged the addition of an 800 number by which investors could get information from the IARD, and a statement that information about the firm's registration status and disciplinary history is also available.146

    FPA commented that the new disclosure requirement should state that registration "may not" imply a certain level of skill or training (instead of "does not"). FPA pointed out that many state statutes, applicable to both state and SEC registered advisers, require investment adviser representatives to pass a competency examination or possess other professional credentials.147

    I. Part 2A Item 2 -- Material Changes

    Under the proposed rule a new brochure must be created each year and offered to clients. Clients receiving a new brochure may not be able to discern disclosure that is new from the previous year's brochure. Therefore, Item 2 would require that the adviser prepare a summary of material changes. The summary could be immediately following the cover page or in a separate letter.

    CFA strongly supported this item, asserting that the information is "essential to ensure that clients can easily locate and identify those changes." DP&W, however, opposed the item, calling it "unnecessary." Instead, DP&W urged a continuation of the current approach on Form ADV amendments filed with the Commission -- item numbers containing amendments are circled.

    Three commenters were concerned that a summary of all material changes would be too long.148 ICAA suggested that the summary only list those changes that would significantly affect a reasonable client's decision to hire or retain an adviser. Lininger wrote that the summary should list those that the adviser determines warrant highlighting, but acknowledged that disciplinary information might warrant highlighting in all cases.

    J. Part 2A Item 3 -- Table of Contents

    One commenter, CFA, supported the table of contents requirements as important to permit investors to locate topics easily. CFA would prefer, however, that the Commission mandate uniform formats for brochures so that investors could more easily compare brochures and find key information.

    K. Part 2A Item 4 -- Advisory Business

    Item 4 would require an adviser's brochure to include information about its firm, including (a) a description of the advisory services it offers; (b) a discussion of whether and how it tailors advisory services to individual clients; (c) the amount of discretionary assets it manages; (d) a list of any periodicals it issues about securities; and (e) a list of any wrap fee programs in which the adviser participates. If the adviser participates in a wrap fee program, its brochure also would have to explain the differences between how the adviser manages wrap fee accounts versus other accounts and that the adviser receives a portion of the wrap fee.

    Four commenters supported general disclosure requirements for the types of advisory services offered,149 with AIMR specifically supporting disclosure of whether the services are tailored to a client's individual needs and whether the adviser may impose individual investment restrictions. Three commenters,150 however, urged the Commission not to require specialized advisers to make additional risk disclosure, which Greenville argued could mislead clients that specialized advisers pose a greater risk than other advisers.151 CFP Board similarly objected to classifying financial planners as a specialized type of investment adviser.

    ICI opposed requiring advisers to list all periodicals and reports about securities that they issue, arguing that this information would not be material to a person considering whether to hire a particular adviser.152 ICAA and Crist opposed requiring an adviser to include in its brochure a list of all of the wrap fee programs in which it participates, arguing that such disclosure "could require weekly updates to the firm brochure,"153 and is not "meaningful information for a prospective client."154 Instead, ICAA suggested that the Commission permit an adviser to state that it provides portfolio management services in wrap fee programs and that a list of sponsors is available on request.

    ICAA further commented that "specialized" services needs to be better defined. ICAA also suggested that advisers be required to use the same date and method for calculating their assets under management under both Parts 1 and 2 of Form ADV.155 ICAA explained that otherwise the inconsistency would create an opportunity for advisers to select a particularly "good" month to display.

    L. Part 2A Item 5 -- Fees and Compensation

    Item 5A would require an adviser to describe how it is compensated for its advisory services, provide a fee schedule, and disclose whether fees are negotiable.

    Five commenters supported the proposed item.156 Standish, for example, stated that fees and fee changes are among the items that "clients would find useful in an initial and annual disclosure format."

    Three commenters urged changes.157 The SIA pointed out that many advisers have different fee schedules applicable to different clients. To avoid having to prepare multiple brochures, the SIA argued that advisers should be permitted to deliver a separate document containing only the fee schedule applicable to the client. ICAA stated that the brochure should only describe generally how the adviser is compensated. Kunisky objected to making information about fees available to its competitors through the IARD.158

    Item 5C would require an adviser to describe other fees or expenses that clients may pay in connection with advisory services (such as custodian fees, brokerage commissions, and mutual fund expenses) and state the amount or range of the fees.

    AIMR and CFA supported disclosure of costs that may be charged to the client in excess of advisory fees, including the amounts and ranges of the fees. CFA said that investors will benefit greatly from the disclosure of these costs because it will give them "a clearer picture of the total costs" they will incur.

    Eleven commenters representing investment advisers urged the Commission not to require advisers to disclose the amount or range of other fees that clients may pay.159 They argued that these fees are typically negotiated directly between the client and the other service providers,160 the adviser does not always know the amount of the fees,161 and that the third party often discloses the fees directly to the client.162 DP&W added that a "negotiated fee schedule" is considered proprietary information.163 Some commenters recommended that the item permit a general statement describing the other costs and fees that clients will incur in connection with the receipt of advisory services.164

    Item 5E would require an adviser to disclose whether it (or any supervised person of the adviser) receives compensation from the sale of securities or other investment products. If so, the adviser would be required to explain that this practice presents a conflict of interest.

    CFA strongly supported disclosure of transaction-based compensation and the resulting conflict of interest. According to CFA, this information should "dramatically improve the quality of information provided to clients" and may encourage firms to minimize conflicts.

    CFP Board, AmEx, and Vodra disagreed that an adviser accepting commissions for the sale of securities necessarily has a conflict of interest with its clients. Dechert stated that the disclosure was useful but, to shorten the length of the brochure, suggested requiring the adviser to disclose only that it has adopted policies to address a particular conflict and offer to provide the policies to clients upon request. ICAA sought clarification that Item 5E would not require advisers to disclose payments made to employees or solicitors for obtaining new advisory accounts.

    Item 5E also would require an adviser that accepts commissions to explain that clients have the option of purchasing investment products through unaffiliated brokers. CFP Board objected to the requirement, arguing that it "may lead customers to suspect that this is either preferable or required." CFP Board also objected to the proposed requirement that an adviser disclose whether it reduces its advisory fees to offset any commissions received because the disclosure might suggest to consumers that offsetting should be standard.

    The Commission also requested comment on whether an adviser should be required to include in its brochure a discussion of the conflict of interest in charging performance fees.

    AIMR, AICPA, and Pennsylvania supported brochure disclosure about performance fee arrangements, but did not explain why. Four opposed.165 Two of these argued that too few clients enter into performance fee arrangements to warrant brochure disclosure.166 Only those clients that meet rule 205-3's sophistication tests have performance fee arrangements, and their advisers are obligated to fully disclose the fees and the conflicts under the Act's anti-fraud rules.167 These obligations were explained in a recent Commission release adopting amendments to rule 205-3.

    M. Part 2A Item 6 -- Types of Clients

    Item 6 would require a brochure to describe the types of clients whom the adviser generally provides advice and any minimum account requirements.

    The one commenter that addressed this item, FPA, commented favorably.

    N. Part 2A Item 7 -- Methods of Analysis, Investment Strategies and Risk of Loss

    Item 7 would require an adviser to describe the method(s) of analysis and investment strategies used in formulating investment advice or managing assets. If the adviser primarily uses a single method of analysis or strategy, it would be required to explain the specific risks involved. If the adviser's strategy involves the frequent trading of securities, it would be required to include in its brochure a discussion of the effects of transaction costs and taxes.

    CFA and AIMR supported requiring advisers to disclose specific risks if they rely on a particular method of analysis. AIMR stated that disclosure such as this "lies at the heart of the fiduciary relationship between the client and the adviser."

    Greenville and DE Shaw argued that requiring greater disclosure by advisers that primarily use a single type of investment strategy would place specialized advisers at a disadvantage -- "multi-product" advisers would not be required to provide the same level of disclosure. Thomson similarly urged the Commission to eliminate this "enhanced" disclosure and recommended that advisers only be required to disclose "to the most unsophisticated clients" that investing in securities involves a risk of loss.

    Two other commenters recommended that that the Commission define the term "frequent trading of securities."168 The commenters noted that the term "frequent" is relative both to the client (i.e., an investment strategy involving frequent trading that is inappropriate for one type of client may be appropriate for another),169 and to the security being traded.170

    ICAA also commented that practices regarding cash balances in client accounts vary so much depending on the types of accounts and directions from clients that meaningful disclosure about these practices would be difficult.

    O. Part 2A Item 8 -- Disciplinary Information

    Item 8 would require an adviser to disclose in its brochure all material facts about any legal or disciplinary event involving the firm or a management person that is material to evaluating the adviser's business or the integrity of its management. The proposed item includes a list of events that, if they occurred within the past 10 years, are presumptively material. The effect of this new item would be to (i) move disciplinary disclosure currently required by Rule 206(4)-4 into the brochure,171 and (ii) expand the types of disciplinary events listed as presumptively material to reflect recent revisions to Form BD and statutory changes. The Commission requested comment on whether disciplinary disclosure should, instead, appear in a separate written document.

    Most commenters addressing this item agreed with the Commission's proposal to include the disciplinary disclosure in the brochure, rather than in a separate document.172 CFA observed that including the disciplinary disclosure in the brochure offers the best approach to ensuring that clients and potential clients receive this essential information in a timely manner. USPA disagreed, asserting that the brochure should not provide detailed information but rather provide information on how an investor can obtain disciplinary information.173

    Most of the disciplinary events presumed material by Item 8 would trigger a requirement to file a Schedule DRP by Item 11 of Part 1A. FPA and ICAA questioned the need to require the same or similar disciplinary information in several different places on the form. Securities America suggested that, to promote compliance, the disciplinary events presumed material by Item 8 should be the same ones reported in Part 1A. ICI and AmEx recommended that the Commission clarify that disciplinary information advisers provide in their brochures should be a summary and need not include all the information that must be included on a DRP. Pennsylvania wanted advisers to be required to place the disciplinary information at the beginning of the brochure.174 CFA recommended that disciplinary information be prominently displayed with a separate, mandatory subheading.

    Several commenters addressed the scope of the presumption contained in the item. Florida Board and AIMR argued that information about all disciplinary events, particularly felony convictions, is relevant to investors and thus would not limit the presumption to events occurring within the last ten years. FPA, SIA175 and ICAA argued against presuming that pending, investment-related criminal proceedings are material.176 These commenters argued that advisers should be required to disclose only disciplinary events that are the result of a final order or judgment.177 Pennsylvania, however, recommended that advisers also be required to disclose settled customer complaints.178

    If an adviser did not disclose a disciplinary event because the adviser determined that it had rebutted the presumption of materiality, the adviser would be required to keep a file memorandum to memorialize the adviser's determination.

    ICAA, the only commenter that addressed this proposal, supported it.

    Item 8 would require advisers subject to an SEC administrative order to provide clients and prospective clients with a copy of that order for a period of one year following the date of the order. This would be a new requirement reflecting the remedy included in the settlement of several SEC administrative proceedings.

    Seven commenters opposed requiring advisers provide clients with copies of SEC administrative orders.179 Six argued that this should remain a subject for settlement negotiations.180 T. Rowe Price commented that "[a]lthough it may be appropriate to require delivery of an Order as a condition of settlement, it is not appropriate to impose a blanket requirement." AmEx and ICI argued that not all orders would be material to clients.181 PaineWebber and Wilmer argued that this requirement may complicate the resolution of administrative proceedings.182 Lininger recommended that, rather than requiring advisers to deliver copies of SEC orders, advisers should offer in their brochures to deliver copies of SEC orders.

    The proposing release requested comment whether SEC-registered advisers should be required to disclose certain arbitration proceedings if the claim was in excess of $2,500; whether the requirement should be limited to arbitration awards rather than claims; whether the threshold amount should be higher; and how the types of arbitrations that must be disclosed could be limited to those that are material.

    Four commenters, Pennsylvania, AICPA, Lininger, and CFA, supported required arbitration disclosure. Pennsylvania and AICPA would limit disclosure to arbitration awards (not just claims).183 Lininger supported requiring disclosure of claims so that the disclosure required of SEC-registered advisers would be uniform with the proposed state arbitration disclosure requirements in Item 20 of Part 2A.

    CFA supported disclosure of all claims and awards. CFA acknowledged that today it is not possible to distinguish arbitrations that reflect upon the integrity of the adviser because arbitrators do not necessarily publish findings with their awards. CFA argued that this is the result of a securities industry decision not to require arbitrators to publish findings. CFA argued that therefore, "[u]ntil the industry agrees to require findings as part of the arbitration process for securities disputes, reporting should extend to all arbitration awards, not just those in which an arbitrator finds a violation of an investment-related statute."

    Eleven commenters opposed required disclosure of any arbitration liability.184 Wilmer asserted that an arbitration award is not an indication of wrongdoing, and AmEx argued that an arbitration award does not necessarily reflect on the integrity of the adviser. SIA and ICI noted that arbitration proceedings may, if warranted, result in SRO or other regulatory actions that an adviser would be required to disclose. DP&W characterized disclosure of any arbitration claims or awards as "unduly prejudicial" and having a "chilling effect on the use of arbitration."

    Commenters who opposed arbitration disclosure urged that, if the Commission does require disclosure of arbitration liability, any disclosure requirement be limited to arbitration awards, and also suggested threshold amounts ranging from $10,000 to $50,000.185 Four wanted disclosure further limited to arbitrations involving "investment-related statutes."186 One would limit disclosure to those arbitrations that reflect on the integrity of the adviser and resulted in an award of more than $20,000.187

    FPA took no position on whether the Commission should require disclosure of arbitrations, but argued that, if the Commission does impose such a requirement, only arbitrations resulting in an award of at least $10,000 should be disclosed.

    P. Part 2A Item 9 -- Other Financial Industry Activities and Affiliations

    Item 9 would require an adviser's brochure to include information about the adviser's other financial industry activities and affiliations, and to describe any conflicts these arrangements or affiliations present and the practices or procedures the adviser follows to address the conflicts.

    CFA strongly supported the item. Its comment letter noted that these activities and affiliations create significant conflicts, and that the required disclosure will "significantly enhance client understanding of these relationships."

    FPA asked for clarification of the interaction between Item 9(D) (conflicts when the adviser recommends other advisers from whom it receives compensation or has a material business relationship) and Item 13(B) (description of cash solicitation arrangements). FPA asked which item picks up compensation-sharing arrangements, and argues that 13(B) is the better item. FPA also requested clarification of what a "business relationship" would be and whether it would include providing business referrals. Thomson also asked for greater clarification as to what would constitute a material business relationship.

    CFP Board urged that the item not combine advisers and financial planners because the public will think they are one and the same. ICAA argued that advisers should not be required to disclose internal procedures.

    Q. Part 2A Item 10 -- Participation or Interest in Client Transactions; Personal Trading

    Item 10 would require advisers' brochures to discuss the conflicts of interest advisers face when the advisory firm or a related person has a financial interest in, or trades in, securities they recommend to clients. This item would require disclosure of an adviser's policies on personal trading by employees.

    Most commenters who commented on this item acknowledged that advisers must disclose these conflicts of interest to their clients.188 Five commenters generally supported disclosure of personal trading policies in advisers' brochures.189 ICI, ICAA, Dechert, and Wellington expressed concern that this item would require too much detailed disclosure and would add substantially to the length of advisers' brochures. ICAA and ICI recommended that advisers be required to describe policies and procedures in only general terms; ICAA and Wellington suggested that advisers should be required to offer to provide further information.190 Dechert and Standish suggested that advisers merely state whether they have adopted policies addressing these issues and offer to provide them to clients upon request.

    Standish opposed disclosure of policies, practices and procedures in advisers' brochures, arguing that this information is not useful to clients.

    AICPA asked for additional guidance as to when an adviser has a material financial interest in an issuer of securities it recommends to clients, and when an adviser has a material financial interest and recommends that clients buy shares of a company's IPO. AICPA suggested that in both of these instances advisers be required to disclose the advisers' interest.

    R. Part 2A Item 11 -- Brokerage Practices

    The Commission proposed to require an adviser's brochure to describe the adviser's policies and practices in selecting brokers for client transactions, and in determining the reasonableness of brokers' compensation. The Item then goes on to specify some of the required disclosure regarding conflicts.

    Commenters generally supported disclosure regarding the adviser's policies and practices in selecting brokers and their compensation, which is currently required brochure disclosure.191 The Alliance, however, asserted that advisers are not usually in a position to determine the reasonableness of spreads and supported amending the item to exclude such a requirement.

    Five commenters expressed concern that this item would require too much detailed disclosure and would add substantially to the length of advisers' brochures.192 ICAA and ICI recommended that advisers be required to describe policies and procedures in only general terms; ICAA and Wellington suggested that advisers should be required to offer to provide further information. Dechert and Standish suggested that advisers be required only to state whether they have adopted policies addressing these issues and offer to provide them to clients upon request.

        1. Soft Dollar Practices

    Item 11 would require an adviser that receives research or other products or services in connection with client securities transactions (soft dollar benefits) disclose the adviser's practices and discuss the conflicts of interest that result. An adviser accepting soft dollar benefits would be required to explain that the adviser benefits because it does not have to produce or pay for the benefits acquired with soft dollars, and explain that the adviser therefore has an incentive to select or recommend brokers based on its interest in receiving the benefits rather than the clients interest in getting the best execution services at the lowest cost. In addition, an adviser would disclose whether it seeks to allocate soft dollar benefits to client accounts proportionately to the soft dollar credits the accounts generate.

    While some commenters acknowledged that soft dollar practices by advisers create conflicts with clients,193 many objected to the conflicts the Commission identified for disclosure.194 A common complaint was that the requirements inappropriately cast aspersions on soft dollar practices and may cause clients to avoid advisers that have soft dollar arrangements, which themselves are not per se illegal.195 SIA argued that advisers should have flexibility in the way they describe their soft dollar practices and any resulting conflicts of interest.196

    ICI and Vodra were concerned that the required disclosures could lead clients to infer that soft dollar arrangements are harmful and therefore adverse to the client's interest. The Alliance objected to disclosure that an adviser benefits from soft dollar arrangements, because the adviser typically is under no obligation to produce or purchase the research that it obtained (through soft dollars) for the benefit of clients.197 The Alliance also disagreed with what it called "the assumption of [the] disclosure item" -- that brokers providing soft dollar benefits charge higher commissions. ICI argued that the disclosure suggested that advisers would violate their best execution obligation.198

    Three commenters objected to requiring an adviser to disclose that it does not allocate benefits proportionately to brokerage credits generated.199 The Alliance asserted that advisers, as a practical matter, cannot attribute commissions paid by certain accounts to benefits and that this is reflected in Section 28(e), which specifically permits advisers to disregard account attribution. The ICI suggested that advisers be required to make the same disclosure required today - whether research is used to service all accounts or just those that paid for it.

    Frank Russell and The Alliance applauded the Commission in drafting the item to require disclosure of both proprietary and third-party research. Florida Board generally supported the Item.

    Client Referrals: The brochure also would be required to discuss the adviser's practice in using client brokerage to reward brokers that refer clients.

    CFA supported the requirement that advisers disclose payments for client referrals or other benefits.200

    Transaction Costs: Item 11 would require the adviser to describe whether it negotiates commissions, and bunches trades to obtain volume discounts on execution costs.

    Four commenters opposed requiring advisers to disclose whether they negotiate commissions.201 The Alliance argued that it is incorrect to assume that brokers who negotiate commissions provide lower cost executions, and that advisers may be able to obtain lower commissions without negotiating by simply selecting brokers who charge lower commissions. ICAA asserted that the requirement to disclose whether an adviser negotiates commissions could penalize small firms that are not able to negotiate commissions.

    The Alliance objected to the proposed bunching disclosure and, in particular, to the proposed requirement that an adviser disclose that a failure to bunch trades when the opportunity exists will impose costs on clients. The Alliance argued that whether bunched trades would result in lower execution costs depends on the facts and circumstances of each trade, and that whether an adviser has the opportunity to bunch is a highly subjective determination.

        2. Directed Brokerage

    Item 11 would require the adviser to explain the consequences of clients directing brokerage, including the possibility that their accounts will pay higher commissions and receive less favorable execution.

    Two commenters disagreed that clients who direct brokerage get worse execution or pay higher costs.202 Frank Russell observed that client direction is frequently qualified by the requirement that the adviser direct trades only to the extent that best execution can be achieved.203 Frank Russell argued that advisers should be permitted to decide the extent of any disclaimer.204 The Alliance did not oppose disclosure regarding directed brokerage and commission recapture, but expressed concern that advisers may not be in a position to assess whether such an arrangement will in fact cost a client more money.

    CFA strongly supported requiring advisers that require clients to direct brokerage to specified broker-dealers to disclose that not all advisers require this and, if the adviser is affiliated with the broker-dealer, to describe the conflict of interest it presents.205 ICAA supported the requirement that advisers state whether they permit clients to request directed brokerage arrangements. Florida Board generally supported the proposed Item.

    Two commenters requested that the Commission clarify the term "paying up."206

    Frank Russell suggested that, rather than including under directed brokerage (in Item 11.A.3.a) the practice where an adviser requires clients use a particular broker, adding a new section, Mandatory Brokerage Practices, that would require an adviser to disclose whether it (1) requires that a particular broker be used or (2) conditions to the level of fees or services upon the selection of the broker.

        3. Commission Recapture

    Item 11 would require certain advisers to provide information about commission recapture programs.

    BNY ESI and Florida Board supported the requirement that advisers be required to help their clients to establish commission recapture programs.

    Seven commenters opposed the requirement that advisers disclose certain information about commission recapture programs.207 ICI and ICAA argued that these programs do not carry the same potential for conflicts of interest as other brokerage arrangements covered by Item 11 because the benefits inure to the client. ICI also stated that because a recapture program usually is an arrangement between a client and a broker-dealer, it is inappropriate to require disclosure by the client's adviser. SIA argued that commission recapture is largely a client- or broker-initiated arrangement. T. Rowe Price suggested that such disclosure may imply that the adviser endorses these programs or that the adviser is in a position to assist clients in setting up such programs. The Alliance and DP&W objected to the requirement because it could have the effect of promoting commission recapture arrangements.208

    S. Part 2A Item 12 -- Review of Accounts

    Item 12 would require an adviser to discuss how often accounts are reviewed, the circumstances that would trigger a special review, and how often client reports are disseminated.

    FPA indicated it supported the item as consistent with CFP requirements and helpful to clients in understanding the financial planning process. CFA also supported the item, noting that clients may find this information useful when comparing the level of services offered by different advisers.

    T. Part 2A Item 13 -- Payment for Client Referrals

    Item 13 would require an adviser to disclose payments made to persons for client referrals, and whether the adviser receives any benefit, including sales awards and prizes, for providing advisory services to clients.

    CFA supported the item, and urged that the Commission clarify that it covers benefits for related services.

    U. Part 2A Item 14 -- Custody

    Item 14 would require advisers that have custody of client assets to make certain disclosures regarding the risk attendant to this practice. Advisers that are banks, insurance companies or broker-dealers would not have to make the risk disclosure.

    CFA supported the proposed item. ICAA agreed with the proposed Item as it would apply to an adviser with actual custody, but called for clarification with respect to advisers having "constructive" custody. CFP Board opposed the proposed risk disclosure because it believes that such disclosure implies that having custody is "problematic or unethical" and would unnecessarily frighten investors.

    ICI and TIAA-CREF urged that the Commission extend the exceptions to Federal thrifts, which have capital standards and regulatory requirements similar to national banks. ICI would also extend the exceptions to foreign banks. One commenter, Lininger, urged the Commission to except advisers with "inadvertent" custody from the risk disclosure.

    Item 14 would also require advisers that require clients to give them custody to explain that most advisers do not impose such a requirement. Advisers that have custody solely because they are general partners to a partnership, trustees, or deduct advisory fees from client accounts would not have to make this risk disclosure.

    One commenter, Crist, urged that the exclusion from risk disclosure for general partners should extend to advisers who have custody only because they are a manager of a limited liability company.

    Item 14 would require the brochure to disclose what special reports, if any, an adviser with custody provides its clients.

    ICI pointed out that Rule 206(4)-2(a)(3) requires an adviser to send a notice to its clients immediately after obtaining custody and urged the Commission amend this rule so that brochure disclosure satisfies this notice requirement.

    V. Part 2A Item 15 -- Investment Discretion

    Item 15 would require an adviser that has discretionary authority over client accounts to disclose this fact, any limitations on that authority that clients may (or customarily do) impose, and the procedures the adviser uses to obtain authority.

    FPA and CFA, the only two commenters that addressed this item, supported it.209

    W. Part 2A Item 16 -- Proxy Voting Policies

    Item 16 would require advisers to disclose whether they accept authority to vote client proxies and, if so, what procedures they use to decide how to vote the proxies. In addition, the item would require advisers to explain how they decide to vote proxies when they have a conflict. Advisers that do not vote proxies would be required to disclose how clients receive proxies.

    Most commenters supported this new disclosure requirement. Several investors and investor activists expressed enthusiastic support for the item, which they viewed as furthering shareholder democracy.210 CII applauded the proposal, pointing out that proxy voting by advisers is an area "rife with conflicts of interest." CFA asserted that clients have a right to know information about the adviser's proxy voting policies. TIAA-CREF supported the proposed item because it would clarify for investors how their advisers are voting proxies and would encourage advisers to review their policies and consider how they are dealing with conflicts.

    Four commenters were concerned about the amount of disclosure that a description of proxy procedures would entail.211 ICAA and Wellington favored requiring disclosure about whether the adviser votes proxies, and procedures used when there are conflicts, but argued against requiring disclosure about procedures that the adviser uses generally to decide how to vote proxies. Instead, ICAA would require the brochure to state that the adviser's proxy voting policies and voting record are available upon request. ICI would have all advisers to ERISA accounts simply state that the proxies will be voted in accordance with ERISA requirements.212

    One commenter, Thomson, prepares proxy voting policies and procedures for advisers. It expressed concern that Item 16 would require the disclosure of proprietary information, which it considered inappropriate if the information was available to commercial competitors.

    X. Part 2A Item 17 -- Investment Performance

    Item 17 would require an adviser that advertises any performance to disclose any standards it uses to calculate performance, and provide information about any third party verification of performance.

    Commenters representing the advisory industry argued that descriptions of methodologies should be in advertisements containing performance and not in the brochure.213 SIA expressed concern that disclosure would be voluminous because many advisers use different types of composites. ICI requested clarification of the amount of detail. ICAA and DP&W argued that the disclosure seemed designed to require use of AIMR standards, which they felt should be done by rulemaking. FPA asserted that, with respect to "model performance" disclosure of calculation standards would not be helpful to investors.

    AIMR supported disclosure of standards used and third-party verification. CFA thought that the disclosure requirements may "provide some modest assistance to investors" in assessing performance information, but called on the Commission to consider developing uniform standards for presenting performance information. ICAA said that clients are not interested in this type of information. Washington State asked for clarification that third-party verification did not include regulators, which do not verify performance. ICI asked that the requirement to disclosure whether there had been any third party reviews be omitted.

    Y. Part 2A Item 18 -- Financial Information

    Item 18 would continue the requirement that advisers with custody or that require pre-payment of advisory fees provide an audited balance sheet in their brochures. The proposed item would, however, exclude advisers that are banks, broker-dealers or insurance companies from the balance sheet requirement. In addition, the item would require advisers that have custody or discretionary authority over client assets to disclose any financial condition that might impair their ability to meet contractual commitments. Finally, an adviser that has been the subject of a bankruptcy petition within the past 10 years would have to disclose that fact.

    ICAA and CFA supported the proposed Item. Schwab applauded the new exceptions from the balance sheet requirement, while Lininger opposed them, arguing that all advisers who have custody should be required to provide a balance sheet to promote uniformity and client understanding. ICAA urged that circumstances under which the balance sheet has been waived by the staff in no-action letters be included in the form.

    The Commission requested comment on whether the bankruptcy disclosure should be expanded to cover the bankruptcy of persons other than the adviser. ICAA urged the Commission not to expand the required bankruptcy disclosure,214 while Lininger,215 FPA, 216 and CFA217 favored the expansion of the disclosure to pick up a broader range of persons. AICPA supported requiring disclosure about the bankruptcy of owners, executives and other control persons of the adviser.

    Z. Part 2A Item 19 -- Index

    Item 19 would require advisers to include, in the brochures they file with regulators, an index of the items required by Form ADV. This index would facilitate staff review.

    ICI opposed the requirement, arguing that the required table of contents should be sufficient. ICI noted that the Commission deleted a similar index requirement from Form N-1A.218 ICAA said that requiring both an index and a table of contents seems unnecessary.

    AA. Part 2A Appendix A -- Wrap Fee Program Brochures

    Appendix A to Part 2A contains the requirements for wrap fee program brochures, which would be substantially the same as those currently in Schedule H of the form.

    CFA supported retaining the current requirement that advisers provide wrap fee program clients with a separate wrap fee brochure, arguing that it will "ensure that those clients receive the information that is specifically relevant to their account." In contrast, Lininger argued that the Commission should eliminate the separate wrap brochure requirement. She asserted that this requirement was burdensome and has resulted in some advisers deciding not to sponsor a wrap fee program.

    BB. Part 2A Additional Information

    The proposing release requested comment on whether there are other common disclosures that advisers make or should make to clients, and that should be included as an item in Part 2A.

    AmEx wrote that there were none. AIMR and Florida Board suggested adding disclosure about the adviser's code of ethics.

VI. Form ADV Part 2B: Brochure Supplements

    A. Overview

    The Commission proposed amendments to the brochure rule that would require a investment adviser to provide clients with a brochure supplement containing information about advisory personnel. Each client would receive a brochure only for the supervised person(s) with whom the client is dealing, although the rules would permit advisers to group information about supervised persons in one or more group supplements, or to include all of the information in the firm brochure. In the Proposing Release, the Commission explained that it was proposing the supplement requirement because it believed that clients, particularly clients of larger firms, are more interested in the background and qualifications of individuals with whom they are dealing than with the firm's executive officers. The Commission stated that it expected that the supplement for an individual would usually be a page or so in length.

    The brochure supplement proposal was one of the most commented-upon aspects of the proposed rules.219 Six commenters, including the trade association representing financial planners, enthusiastically supported requiring brochure supplements.220 Commenters stated that the brochure supplement would be a "highly practical disclosure piece,"221 and that "clearly, investors would benefit" from understanding information about the supervised persons providing them investment advice.222

    Most commenters representing advisers (other than financial planners), however, were intensely opposed to the brochure supplement. Most argued that preparing and ensuring the proper distribution of the supplements would be expensive and burdensome for advisers.223 ICAA, for example, stated that the brochure supplement concept is "unrealistic and unworkable when applied to large organizations." Some commenters, generally representing the larger money managers, argued that clients were hiring the firm and not individuals employed by the firm and thus were interested only in firm information.224 Others asserted that the brochure supplement requirement would require advisers to deluge clients with paper,225 would not provide useful information to investors,226 and that the supplements are unnecessary because clients will have access to similar information about supervised persons from Form U-4.227

    Some commenters suggested alternative approaches. ICAA and DE Shaw recommended that, in place of the supplement, the firm brochure disclosure requirements be expanded to include disciplinary information for all employees who formulate investment advice for clients. Others argued that the adviser not be required to prepare and deliver brochure supplements for supervised persons who are investment adviser representatives and have filed Form U-4 through the IARD.228

    Advisers would be required to deliver a brochure supplement for a particular supervised person to a client only if it is expected that the supervised person will either (i) regularly communicate investment advice to the client, or (ii) formulate investment advice for the client, including exercising investment discretion over the client's assets.

    A number of commenters argued that advisers should only be required to deliver brochure supplements of supervised persons who actually formulated investment advice.229 They argued that the proposal, as drafted, could require disclosure of the backgrounds of customer service representatives who merely transmit advice. Nine commenters argued that brochure supplements should not be required of supervised persons who act as solicitors.230 ICI pointed out that the duty to deliver a brochure supplement did not apply to third party solicitors of an adviser. T. Rowe Price and Schwab would go further and limit delivery to the supplements of supervised persons who have discretionary authority over client accounts.

    Some commenters urged the Commission, if it adopts a brochure supplement requirement, to limit delivery to certain types of clients. Several argued that advisers should be required to deliver brochure supplements to "retail" clients, but not to sophisticated or institutional clients.231

    Six commenters recommended that the Commission broaden the proposed brochure supplement requirement to require disclosure from employees of all financial services companies providing investment advice, including representatives of broker-dealers and other persons that provide fee-based advice.232

    B. Content of Brochure Supplements

    Each brochure supplement would be required to contain the supervised person's name and address, and information about his or her educational background, disciplinary information, other business activities, additional compensation, investment advice and supervision, and financial information (e.g., bankruptcy).

    CFA strongly supported the proposed content of the brochure supplements. Dechert would limit content of the brochure supplement to disciplinary information.

    Item 1 would require identifying information about the supervised person and the investment adviser.

    The FPA objected to any public disclosure of the business addresses of a sole proprietor if the address also is the person's home address. CFP Board recommended that the cover page also include the adviser's Internet and primary e-mail addresses, and CFA suggested that the cover page contain a notice alerting the client to any change in disciplinary history.

    Item 1 also would require the cover page to include a legend directing clients to the IARD for additional information regarding the supervised person that is the subject of the brochure supplement. ICAA recommended that the Commission amend the legend to clarify that "supervised persons" may not be "investment adviser representatives" and therefore would not would have filed Form U-4s with the states through the IARD.

    Item 2 would require information about the supervised person's age, formal education, and professional designations.

    AIMR and CFP Board supported disclosure of an individual's relevant professional designations. The FPA recommended that the IARD contain hyperlinks or contact information for the organizations that grant professional designations.

    Item 3 would require information about the supervised person's disciplinary history.

    CFA supported disclosure of "an extensive list" of disciplinary actions, arguing that disclosure should "cast a broad net" and let the client determine relevant or important disclosures. Two commenters recommended that the item be modified so that the disclosure is substantively the same as that required by Form U-4.233 Other commenters expressed concern that the adviser might not know,234 or be able to legally inquire,235 certain disciplinary information of their supervised persons.236

    Item 3 of the proposed brochure supplement would require a supervised person to disclose if he or she is named in a pending criminal proceeding involving an investment-related business (or certain crimes such as fraud, forgery, or bribery). The SIA and FPA recommended limiting this item to events that are the subject of a final order or judgment.237

    Item 3 also would require supervised persons to disclose suspensions or revocations of professional designations. Four commenters supported this expansion,238 arguing that consumers would benefit from having full disclosure of all relevant information.239 Three industry commenters opposed the proposed expansion,240 arguing that the suspension or revocation proceedings do not "guarantee due process,"241 can occur for "mundane" purposes (e.g., failure to pay dues),242 and that regulators "typically" will take action for more egregious violations, resulting in potentially duplicative disclosure.243

    The Commission requested comment on whether a brochure supplement prepared for a group or "team" of supervised persons should be required to highlight changes to disciplinary history. AICPA recommended requiring advisers to "highlight" these changes to disciplinary history.

    Item 4 would require information about the supervised person's other business activities (e.g., whether the supervised person also is a broker-dealer, receives commissions, or is actively engaged in another occupation).

    CFA stated that consumers would "benefit greatly" from disclosures about other business activities. T. Rowe argued that disclosure of other business activities should be limited to substantial business activities that provide a major source of that person's income, and supervised persons should not have to disclose other activities that generate de minimis income. ICAA argued that the supervised person should be required to disclose other business activities only if the other business activities are "investment-related" or provide the primary source of income for the supervised person.

    Item 5 would require information about any economic benefit another person (other than a client) provided to the supervised person, such as a sales award or prize.

    CFA "strongly" supported requiring disclosure of transaction-based compensation, bonuses, non-cash compensation, and the conflicts resulting from such compensation, and argued that the Commission should expand this item to require disclosure of the amount of this compensation (as a percentage of the supervised person's total compensation). DP&W and DE Shaw objected to requiring brochure supplements to contain information about additional compensation, with DP&W arguing that this disclosure is unnecessary and would require disclosure of confidential and proprietary business information of the adviser.

    Item 6 would require information about the extent to which the supervised person or other persons or groups in the advisory firm formulates the investment advice the supervised person gives to clients. If the supervised person formulates the investment advice, the brochure supplement also would have to contain an explanation of how the adviser supervises the supervised person and how it monitors the advice the supervised person provides.

    AIMR and CFA supported requiring brochure supplements to contain information on the supervision of the individual that is the subject of the supplement.244 ICAA, on the other hand, contended that keeping supervisory information current would "result in frequent stickering or updating of the brochure supplement." To avoid frequent stickering, AmEx and ICI suggested that the adviser be given the option of listing the supervisor by title rather than by name.

    Item 7 would require the supervised person to disclose whether he or she has filed for bankruptcy during the past ten years.

    CFA supported requiring supervised persons to disclose bankruptcy information, which is among "the key information" it believed that clients want to know. ICI, ICAA, and DP&W objected to requiring this disclosure, arguing that it may defeat the bankruptcy laws' purpose of permitting the supervised person a "`clean' start,"245 is not necessarily an indication of the supervised person's investment advisory skills,246 and that the potential embarrassment to the supervised person is not outweighed by the relevance to clients.247

VII. Other Forms and Rules

    A. Form ADV-W; Rules 203-2 and 203A-1(b)(2)

    The Commission proposed several changes to Form ADV-W to reflect the effects of NSMIA. As proposed, an adviser could use Form ADV-W to effect a full withdrawal from registration, usually because the firm is no longer doing advisory business. An adviser could also use Form ADV-W to effect a "partial withdrawal" withdrawing its registration from one or more states or the SEC, but remaining registered with others. During the transition period when an adviser switches from SEC to state registration, proposed amended rule 203A-1(b)(2) would suspend federal preemption of state law once an SEC-registered adviser registers with a state securities authority.

    Crist supported modifying Form ADV-W to accommodate partial withdrawals, noting that the current system presents a danger that an adviser's filing of ADV-W in one jurisdiction could be misinterpreted as filing in all jurisdictions.

    FPA supported proposed rule 203A-1(b)(2), noting that suspending federal preemption would allow the adviser to maintain its SEC registration during the time it is applying for state registration, and to withdraw from SEC registration after the state registration becomes effective. ICAA, however, expressed concern that the proposed rule amendment could inappropriately subject an SEC-registered adviser to substantive state regulation.248

    B. ADV-H and Rule 203-3

    Under proposed rule 203-3, advisers would use proposed Form ADV-H to request a temporary or continuing "hardship exemption" from electronic filing. An adviser that normally files electronically but experiences unexpected difficulties such as a computer malfunction could file Form ADV-H and automatically receive the temporary exemption. The temporary exemption would allow the adviser an additional seven business days to make its electronic filing. "Small advisers" could file Form ADV-H to apply for a continuing hardship exemption; the adviser would need to demonstrate that electronic filing would create an undue hardship.

    The Commission received four letters commenting on hardship exemptions.249 Two commenters supported making continuing hardship exemptions available to SEC-registered advisers, even if the exemptions are rarely needed.250 Three commenters felt that seven business days was too short a period for a temporary hardship exemption.251 Of these, two recommended a longer period, and the third suggested that the Commission could grant an additional period under certain circumstances.252

    C. Rule Text - Other: Deemed Filed

    The first release of the IARD system would accept only Part 1 filings. There would be an interim period during which SEC-registered advisers would be required to prepare and distribute, to clients, narrative brochures, but IARD would not yet be able to accept those documents electronically. As proposed, the Commission would not require an SEC-registered adviser to submit a paper copy of its brochure during this interim period; instead, the adviser would be required to keep its brochure and make it available to SEC staff upon request. However, the Commission proposed to deem the brochure "filed" in order to allow state securities regulators to require a "notice filing" copy of it.

    Legg Mason commended the Commission for proposing to permit advisers simply to maintain their brochure during this interim period and make it available on request. Four commenters objected to the "deemed filed" proposal, three of them objecting strongly.253 ICI strongly opposed this provision, questioning why states need to receive copies of advisers' brochures "[i]f the Commission, the agency with sole registration and regulatory jurisdiction over federally registered investment advisers, does not deem it necessary to receive and review such brochures." ICI also thought that this provision violated the spirit of NSMIA. Another noted that requiring SEC-registered advisers to provide copies to state regulators "will not result in greater disclosure or improved oversight" but would "burden advisers for no reason."254

    D. Transition Period

    The Commission requested comment on how soon, after adoption of the revised Form ADV and rules, advisers would be prepared to file Part 1A through the IARD. As proposed, SEC-registered advisers would be divided into groups to transition to electronic filing of Part 1A. Starting when the last group is required to file Part 1A electronically, all SEC-registered advisers would have to begin using the new narrative brochures for new and prospective clients, and would have a 30-day grace period to provide the narrative brochure and any required brochure supplements to existing clients.

    The Commission received 15 comment letters on the proposed transition schedule.255 Suggestions for when Part 1A electronic filing should commence ranged from 60 days to a year after the Commission adopts the revised Form and rules.256 Five commenters suggested transition periods that would coincide with most advisers' annual updates to Form ADV.257 NRS did not suggest a specific time frame, but raised concerns that the Part 1A transition period not be too compressed, 258 and that advisers be given a reasonable orientation period to either become conversant with the IARD system themselves or engage a service provider. Securities America asked for training on use of the IARD system.

    Two commenters expressed thoughts about possible conflicts in the transition schedule. DP&W argued in favor of a 10-week staggered transition, assigning advisers to a week based on the last digit of their SEC registration number. DP&W noted that firms with multiple entities registered as advisers could face an acute short-term drain on compliance and legal resources [in drafting their brochures and supplements] if all of the registered advisers were assigned the same compliance deadline. ICAA noted that the states' transition schedule for requiring IA representative filings through IARD may overlap with the Part 1A and Part 2 transitions, and hoped the Commission and states would work together to avoid overlapping or impractical requirements. Lininger, however, recommended that Part 2A filings could commence January 1, 2001 and overlap with Part 1 filings.259

    Commenters generally felt that the proposed 30-day grace period would not provide sufficient time for an adviser to deliver its new firm brochure to all of its existing clients. Only one commenter felt that the Commission should use the proposed 30-day period.260 Five commenters recommended a 60-day grace period,261 two called for 90 days,262 and one for 90 to 120 days.263 One commenter, AmEx, that already uses a narrative brochure suggested that existing clients receive only notice (not delivery) of the new brochure, but asked for a six-month grace period if delivery is required.264

    E. Glossary

    The proposed revised Form ADV provides a glossary of terms. These terms are highlighted in italics throughout the Form. In the electronic Form, an adviser would be able to "click" on the italicized word in order to display the glossary entry. In the paper version, the glossary appears as a separate document.

    One commenter stated it found the glossary helpful.265

    Three commenters noticed a discrepancy in the descriptions of "advisory affiliate" between the glossary and Item 11 of Part 1A.266 Both descriptions included four categories of advisory affiliates, but the term in the glossary included "any person who solicits on [the adviser's] behalf" where the description in Item 11 included "any other person providing investment advice on [the adviser's] behalf." Commenters objected to the glossary version, as it would require advisers to disclose the disciplinary history of a third-party solicitor. The commenters felt that the Commission's cash solicitation rule267 adequately addressed solicitors' disciplinary histories.

    Three other commenters objected to a different change in the description of "advisory affiliate."268 In current Form ADV, "advisory affiliate" includes any employee except one performing only clerical, administrative, support or similar functions. The revised term would include all current employees other than clerical or administrative employees. Commenters objected, because the change would require advisers to include disciplinary information about professional employees "in support roles that have nothing to do with the provision of investment advisory services."269

    In current Form ADV, "related person" includes the adviser's officers, directors and partners, and anyone controlling, controlled by or under common control with the adviser, including any non-clerical, non-ministerial employee. As revised, the term would include any advisory affiliate and any person under common control with the adviser. Two commenters questioned why the term was expanded to include other persons providing advice on the adviser's behalf, and asked the Commission to clarify what information it hoped to receive under the expanded definition.270 A third commenter, however, felt that "related person" should go beyond ownership and employment relationships to include other parties, such as family members, when the adviser may benefit directly or indirectly.271

    One commenter, ICAA, recommended the Commission define "independent contractor" as used in Item 5 of Part 1A, and if the Commission intended to use the term as it is used by the Internal Revenue Service, that should be stated. ICAA also suggested the Commission could clarify that the term does not include someone who simply receives referral fees.

    ICAA asked that "material" be defined throughout the Form.

    FPA suggested that the description of "discretionary authority" refer to advisers that have authority to decide which "portfolio managers" (rather than "investment advisers") to retain on the client's behalf, because "portfolio managers" is the term commonly used by consultants in this situation.

    FMS noted that the definition of the term "client" for purposes of the national de minimis standard is different from the definition of "client" contained in the glossary and requested that the Commission clarify that an adviser should not use the glossary definition for purposes of determining whether it is eligible for the de minimis exemption in any state.

VIII. Administrative Sections

    A. Paperwork Reduction Act

    Commenters felt that the Commission underestimated, perhaps materially, the completion time for Form ADV.272 Even small firms, said two commenters,273 will spend more time on the new form, or will spend the dollar equivalent to hire outside counsel or consultants.274 Large advisory firms, and commenters whose constituents are large advisory firms, felt the most strongly that the time estimates were unrealistic.275 NAPFA agreed that the time estimates were too low, but also argued that this disclosure is so important that the Commission should give little weight to any negative comments about the time requirement. NAPFA noted that advisers should have most of their responses available from existing materials such as internal operations manuals, business plans, or current client documentation.

    B. Cost-Benefit Analysis

    Four commenters disagreed with the Commission's cost-benefit analysis and felt that the proposals would impose a net cost on advisers.276 Lehrer felt that any cost savings to an adviser would be more than offset by filing fees and additional client delivery costs, and IPS and Thomson felt that the proposal would burden advisers without producing corresponding benefits to investors. Merrill's comments related to the proposed brochure and supplements, taking issue with the Commission's analysis for counting only the costs of gathering data and preparing these documents; Merrill believed that advisers will also face substantial costs in creating and maintaining new administrative and compliance systems relating to the narrative documents.

    C. IRFA

    The Commission received no comments directly on its Initial Regulatory Flexibility Analysis. One commenter, however, opined that the Commission should not be swayed by the effects of the proposals on small advisers if those advisers are located in Wyoming, because those advisers are SEC-registered solely because Wyoming has not enacted its own investment adviser legislation.277

1    This comment summary reflects comments received through July 17, 2000. Any comments received after that date will be included in the public file (S7-10-00), but will not be reflected in this summary.

2    Wilmer.

3    NRS.


5    Florida Board; PaineWebber.


7    AIMR; Florida Board; ICI; TIAA-CREF.

8    NRS.

9    ICI and Schwab also concluded this in commenting on IARD.

10    CFA; ICAA.

11    Lehrer.

12    AmEx; Dechert; DP&W; Federated; ICAA, ICI; IPS; Merrill; PaineWebber; Thomson; Wellington; Wilmer.

13    DP&W. FMS, a state-registered adviser, also expressed doubts about whether the benefits of the IARD to a state-registered adviser would outweigh the expected costs.

14    These included: twelve SEC-registered advisers, three law firms, nine trade associations, four service bureaus or consultants, two state-only advisers, three dual registrants, and two others. Two commenters, Global Securities and Jones, provided very targeted technical comments that suggested support for IARD's development.

15    AICPA; Crist; ICAA; Salomon; Schwab; SIA.

16    CII; DP&W; Florida Board; ICI; MetLife; Securities America.

17    CFA; CFP Board; Cornerstone; Securities America.

18    The SIA cited, as an example, the linkage of Form ADV and Form BD; this would eliminate duplicative filings by advisers who are dually registered as broker-dealers.

19    ICI.

20    Lehrer.

21    AmEx; CFP Board; CFA; CII; Dechert; MetLife; Ness; Schwab; SIA; Solomon; TIAA-CREF.

22    FPA. The FPA also noted in its letter that investors increasingly rely on financial information available over the Internet.

23    AIMR; Florida Board.

24    Skinner and CFA advocated that IARD's disclosure format have sufficient standardization to make comparisons between advisers and the browsing of data easy for investors.

25    Jones.

26    Global Securities.

27    NRS.

28    AmEx; Becker; CFP Board; CFA; Cornerstone; DP&W; FPA; Florida Board; Global Securities; AIMR; ICAA; IMCA; Kuninsky; Legg Mason; Pennsylvania; Schroeder; Skinner; Thomson; Wellington.

29    Lehrer.

30    Section III.B has a discussion of the privacy issues raised by various commenters.

31    Kuninsky; Thomson.

32    Kuninsky.

33    CFP Board.

34    NRS noted that the Proposing Release stated that historical IARD filings would remain publicly accessible, but not through the public access system. NRS sought guidance on how the public would obtain that information, and asked whether the Commission's public reference room would provide access to IARD filing records for persons who do not use the Internet, and to pre-IARD filing records.

35    CFA.

36    AIMR; AICPA; FPA; Global Securities; ICAA; IPS; NRS; Thomson; USPA.


38    USPA.

39    FPA.

40    Global Securities. This same commenter wondered if NASDR would allow commercial purchase of IARD data and distribution of such data with additional features.

41 FMS, in noting that WebCRD was cumbersome to use, also observed that the system produces a document that is "very difficult to read."

42    Thomson.

43    ICAA.

44    Another commenter, NRS, advocated the adoption of a universal identifier for both state and federal advisers in order to minimize difficulties in tracking advisers who change jurisdictions and/or their state/federal registration status.

45    IPS also requested that IARD be made more user friendly than CRD.

46    NRS.

47    DE Shaw; FPA; Lehrer; Lycas; Ness; Skinner. DE Shaw noted that assets under management is not "necessarily a good proxy" for relative benefits derived from the IARD. FPA, however, supported basing filing fees on an advisers assets under management.

48    CFP Board; NRS.

49    AICPA.

50    AICPA.

51    ICAA.

52    The national de minimis limits a state's investment adviser registration requirements to advisers that either have a place of business in the state or have more than five clients who are residents of the state. See Advisers Act section 222(d). Most states have extended the de minimis to SEC-registered advisers, only requiring notice filings of advisers with a place of business in the state or more than five clients in the state.

53 DP&W; ICAA.

54    Firms that advise pension plan participants on asset allocation are not eligible for the exemption, but firms that advise the plans themselves on asset allocation are eligible.

55    Advisers that provide continuous and regular supervisory or management services to securities portfolios totaling at least $25 million are eligible for SEC registration. The commenter, a state securities regulator, suggested that an adviser's discretionary authority to buy or sell "investment related items" (e.g., annuities that are not securities) should weigh in favor of the adviser providing continuous and regular supervisory or management services, and that providing bill paying, tax preparation, credit planning, or similar services should weigh against the adviser's providing continuous and regular supervisory or management services.

56    Erich (both issues); FPA (both issues); ICAA; Lycas; Mansoor; PaineWebber; Thomson (both issues); TIAA-CREF; T. Rowe Price (both issues, and also suggested that Social Security Number and home address information on Form U-4 be redacted); Wilmer. The information advisers submit on Form ADV currently is, of course, accessible to the public through the Commission's Public Reference Room. FPA noted, however, that having this information accessible by request to the Commission is different from having it posted on the World Wide Web.

57    PaineWebber; Wilmer. These commenters raised concerns that this private information could be misappropriated and used in identity theft, either by persons with legitimate access or by hackers.

58    FPA; PaineWebber; TIAA-CREF; T. Rowe Price; Wilmer.

59    TIAA-CREF.

60    TIAA-CREF recommended that individuals with a CRD number be permitted to use it in lieu of their Social Security Number. As noted above, the Form as proposed would permit this.

61    FPA cited the case of a planner who works from her home but does not meet with clients there, and maintains a post office box as her business address. As proposed, Item 1.F would not permit an adviser to list a post office box as its principal office and place of business. FPA raised the same concerns for Form ADV-H.

62    ICAA; Lycas; Mansoor.

63    ICAA; T. Rowe Price. As an alternative, ICAA suggested that the question be limited to employees and not include independent contractors.

64    FPA was unsure what information the question was designed to yield. FPA expressed concern that, if the question was intended to determine how many of the adviser's affiliated persons act only as solicitors, the question as proposed is too general to be useful.

65    For example, NAPFA suggested clarifying whether an account is discretionary if the adviser has authority to execute purchases and sales on client's behalf, but the client must first approve all trades.

66    Washington State suggested adding this question either to Item 5.F of Part 1A, or to Part 1B.

67    FPA stated that 42% of financial planners consider portfolio management to be an integral part of financial planning while slightly over 50% view it as separate activity; the first group would include portfolio management clients in responding to Item 5.H, while the second group may not.

68    Crist; ICAA; NAPFA; T. Rowe Price.

69    Crist; ICAA; T. Rowe Price. Crist explained that brokers may sponsor programs that meet the definition of a wrap fee program, but involve no contract between the sponsor and portfolio manager. She raised concerns that portfolio managers may be unaware that the program is a wrap fee program and may therefore provide inaccurate responses to the proposed Item. She recommended that portfolio managers be asked only whether they manage portfolios in wrap programs and how many wrap program accounts they manage in programs where they have a contract with the program sponsor, and that the Commission get the names of wrap fee programs solely from sponsors. T. Rowe Price recommended that advisers be required only to state that they manage assets for wrap fee programs and to provide the Commission with a current list of the programs and sponsors on request during an examination.

70    ICAA; T. Rowe Price. ICAA also complained that advisers would have to provide the list twice -- in Part 1A and again in the narrative brochure the adviser must distribute to clients.

71    As Crist noted, Form ADV's instructions would require the list to be updated only annually. However, ICAA was concerned that advisers would need to update the list frequently if the Commission deemed the information material.

72    NAPFA was specifically concerned about "fund supermarket" advisory programs in which the adviser, an outside separate account manager, and a broker acting as custodian are all paid by direct debits to the client's account.

73    FPA apparently felt that, if the Commission's queries as to home addresses rather than post office boxes (see discussion of privacy concerns, above) stemmed from increased concern with Internet fraud, this question could be useful.

74    FPA; Washington State. FPA asserted that accountants are increasingly registering as investment advisers and affiliating with broker-dealers. FPA noted that the proposed Item would ask whether the firm was an "other financial product salesperson," but expressed concern that this would not pick up accountants who did not maintain a separate securities or insurance sales license.

75    Washington State.

76    ICAA. Another commenter, Crist, suggested that Item 6 also require disclosure about the other business activities of advisory affiliates, noting that an advisory affiliate would be more likely than a firm to be a registered representative of a broker-dealer, but did not suggest deleting the question about the firm's activities.

77    T. Rowe Price; ICAA.

78    Crist; Washington State.

79    Washington State.

80    ICAA.

81    DP&W. DP&W also pointed out that, in a large organization with several affiliated advisers, each of these firms would be reporting the same, duplicative list.

82    ICAA also asked the Commission to consider whether confusion would result if an adviser with "constructive custody" answers "yes."

83    AIMR; CFP Board.

84    FPA; ICAA; PaineWebber.

85    FPA stated that an adviser would be required to report a single disciplinary action in four separate places - in Item 11 of Part 1A, in a DRP, in the brochure in response to Item 8 of Part 2A, and in a supplement in response to Item 3 of Part 2B. The instructions for brochure supplements specify that a supplement can cross-reference to information disclosed in the firm's brochure instead of repeating it. The adviser would be required to provide a description and particulars of a disciplinary event on a DRP as well as report the existence of the event in Item 11 of Part 1A.

86    Greenville. Currently, Item 11 of Part I of Form ADV requires an adviser to disclose disciplinary information about not only the firm, but also about all advisory affiliates.

87    Crist; ICAA; ICI; Securities America; T. Rowe Price.

88    AIMR; CFA; Florida Board. Three commenters favoring the limitation suggested moving to the beginning of the Item the instruction permitting SEC-registered advisers to limit their responses to the 10-year period. ICI; ICAA; T. Rowe Price. T. Rowe Price and ICI suggested that, alternatively, state-only questions concerning older events could be repeated in Part 1B of Form ADV.

89    FPA.

90    Crist.

91    AIMR. As noted earlier, the current form requires criminal proceedings to be reported only for 10 years.

92    Opposed were AICPA, Legg Mason, SIA, and Wilmer. ICAA, ICI, and T. Rowe Price were strongly opposed.

93    ICAA; T Rowe Price.

94    T. Rowe Price. ICAA also raised concerns about advisers' ability to "remove" disclosure of a disciplinary event. ICAA pointed out that an adviser would have no way of removing a Civil Judicial Action DRP for an advisory affiliate if the event were resolved in the affiliate's favor; the proposed DRP permitted removal only if the person ceased to be affiliated with the adviser or if 10 years had passed.

95    ICI; Legg Mason.

96    AmEx; ICI; Securities America. Proposed Part 2, which is designed to elicit disclosure to advisory clients, requires an adviser to disclose legal and disciplinary events that are material. Part 2A Item 8 would require disclosure of events material to a client's evaluation of the advisory business or the integrity of its management; Part 2B Item 3 is similar but refers to the integrity of the supervised person. Part 1A, however, is directed at providing information to regulatory authorities, and requires the adviser to disclose all listed events, whether material or not.

97    AmEx felt that this limitation would be appropriate because its other investment adviser representatives are removed from management and control of the firm.

98    Securities America and AmEx both stated that consistency across Parts 1 and 2 would aid the public's understanding of the disclosure as well as the adviser's ability to complete the Form properly.

99    ICI also suggested that, comparable to the scheme proposed for Parts 2A and 2B, the Commission could require an adviser to disclose the existence of any additional disciplinary events that the adviser has determined are not material, and to memorialize that determination.

100    Current Form ADV provides three different ownership schedules; an adviser must complete the one corresponding to its particular form of organization. Lininger recommended that the paper versions of Schedules A and B contain more than five lines for data.

101    ICAA recommended that the Commission generally clarify which Form items will be amended online directly, without accessing various schedules.

102    All family members in a household would be presumed to have beneficial ownership of each other's holdings. ICAA's question is whether, if one person owns a 5% interest in the adviser, must the Schedule automatically identify every other family member of that household.

103    SEC-registered advisers would be required to list only their five largest offices, but state-registered advisers would have to list all. FPA asked for a uniform standard on the number of offices to list, recommending listing only five offices for both state- and SEC-registered advisers. FPA also asked whether an SEC-registered adviser who voluntarily registers with a state because it manages state pension assets would have to list all offices or only the top five.

104    DP&W.

105    In stating its support for the proposed brochure format, CFA explained in detail the problems with the current form. CFA attributes these problems to the form's use as both a disclosure and registration document: The form (1) currently is written in "legal jargon" appropriate for communication with regulators, not investors, who would benefit more from plain English; (2) is generally not consumer-friendly; (3) only focuses on investment advisory activities, where conflicts of interest arising from other aspects of an adviser's business, such as the sale of securities or insurance products, are disclosed poorly or not at all; and (4) allows firms to "bury" important conflict of interest information on continuation pages where investors are unlikely to find it. CFA said it believes the proposed narrative format would eliminate these problems.

106    Schedule F is a "continuation page" for an adviser to explain its answers to Part II.

107    CFA; IMCA; Skinner.

108    IMCA suggested incorporating standardized performance guidelines into the brochure to avoid the narrative becoming "another well-phrased marketing piece."

109    NRS. Proposed Part 1A Items 5.D, 5.E, 5.G, 6, 7, and 8 require information currently required in Part II.

110    Wellington suggested that, with respect to "sophisticated" clients, the brochure rule set forth a list of general subjects upon which material disclosure should be made, in lieu of the specific items required by Part 2.

111    "Qualified Purchaser" is defined in section 2(a)(51) of the Investment Company Act of 1940 as (1) individuals who (alone, or with their spouses) own at least $5 million in investments; (2) specified family-owned companies with at least $5 million in investments; (3) trusts established and funded by qualified purchasers for which investment decisions are made by a qualified purchaser; and (4) entities that in the aggregate own and invest on a discretionary basis for their own account, or for the accounts of other qualified purchasers, not less than $25 million in investments.

112    The Commission explained in the proposing release that if only the limited partnership, rather than each limited partner, were treated as the adviser's client, then the adviser would just be required to deliver a brochure to itself (as general partner) - a result inconsistent with the remedial purposes of the rule.

113    Abrahamson v. Fleschner, 568 F.2d 862 (2d Cir. 1977), cert. denied, 436 U.S. 913 (1978).

114    AIMR; CFA; Mansoor (supported required delivery of updated information as opposed to entire brochure); Pennsylvania; Securities America.

115    CFA expressed concern that many of the comments asserting that "stickering" would impose an unreasonable burden on advisers implied that firms are not currently meeting their fiduciary obligations to inform clients of material changes in their operations.

116    AmEx; Crist; DP&W; FPA;ICAA; ICI; Metlife; Schwab; Schroeder; SIA.

117    Crist (concerned about the burdens on larger advisers who may have thousands of clients); Dechert; FPA (expressed particular concern about the burdens on smaller advisers); MetLife; Schroeder; SIA.

118    Crist; Dechert; ICAA; Merrill; NRS; Schroeder; SIA.

119    AmEx; DP&W; ICAA; Metlife; Schwab; SIA. Some commenters had the incorrect impression that stickers could only be delivered in paper form. See e.g., comment letter from Schroeder (stating that the proposed rules require "annual ADV filings be mailed to all clients, and that interim changes in the ADV are also a cause for a mass mailing to clients"). The instructions to the proposed form provide that an adviser "may offer and deliver [its] brochure using electronic media"; and the proposing release states that "advisers that deliver their brochure to clients electronically could also deliver stickers electronically."

120    AmEx; Crist; DP&W; FPA; ICAA; Lehrer; Merrill; Ness; Securities America; SIA.

121    AmEx; Merrill; PaineWebber; Schwab; SIA. FPA argued that the Commission should permit "other options for delivery in lieu of stickers," such as notifying clients of changes, directing clients to view the revised brochure on the adviser's web site, or offering to mail the changes to the client.

122    AmEx; Dechert; ICI; SIA; Wellington.

123    ICI gave, as an example, a change that would be material to retail clients receiving the brochure (prompt update), but not to institutional clients receiving the same document (annual update).

124    AICPA; AmEx; Dechert; FPA; ICI; Lininger; Securities America; SIA. FPA expressed concern that determining material changes is particularly complicated for sole proprietors without full-time compliance staffs.

125    Securities America and AmEx specifically suggested using this standard from rule 206(4)-4.

126    AICPA; Dechert; Lininger.

127    NRS.

128    17 CFR 275.204-3.

129 See, Section V.B., "Brochure Updating."

130    AmEx; Federated; ICI; Schwab; Securities America; TIAA-CREF.

131    Federated also recommended that sophisticated clients be exempt from the disclosure requirements altogether. See section V.B., "Brochure Delivery."

132    AIMR; AmEx; Florida Board; FPA; Lininger; Merrill; Pennsylvania; Securities America, ICI.

133    These commenters, like many others (see fn. 119), apparently had the incorrect impression that the "reprinted" brochure would have to be a paper copy and that advisers would be required to mail a copy to clients annually.

134    AmEx; FMS; FPA; ICAA; ICI; Schwab; T. Rowe Price; Thomson.

135    ICAA stated that the brochures, as proposed, would likely exceed 20-30 pages.

136    ICAA; Schwab.

137    ICAA further suggested that the Commission prepare an educational brochure to function as a supplement to a firm's brochure. The Commission's brochure would explain the information in the adviser's brochures, such as the conflicts of interest, and suggest questions for clients to ask advisers.

138    As proposed, Instructions to Part 2A provide that an adviser may omit information that does not apply to the advisory services and fees it describes. Thomson believed that this instruction was inadequate.

139    AmEx; FPA; ICI; Securities America.

140    AmEx.

141    AmEx; Securities America.

142    FPA; Securities America.

143    ICAA.

144    Lininger.

145    CFP Board.

146    CFA.

147    CFP Board.

148    Crist; ICAA; Lininger. ICAA urged that the summary be in a separate document so that an adviser would not be required to give it to a new client -- an option the proposed amendments provided. Lininger pointed out that some changes may be applicable to only new clients and therefore should not have to be placed in the summary.

149    AIMR; CFA; Kunisky; Standish.

150    DE Shaw; Greenville; Thomson.

151    Greenville.

152    Crist also requested that the Commission clarify if the periodicals advisers would be required to disclose would include economic or market reports that an adviser provides, free of charge, to its clients.

153    Crist.

154    ICAA.

155    Specifically, ICAA suggested that advisers responding to Part 2A Item 4D (amount of assets under management) use the same date and method for calculating assets under management as in Part 1A.

156    CFA; Lininger; Standish; Steinmann; Treiber.

157    ICAA; Kunisky; SIA.

158    Treiber recommended expanding this item to also include a breakout of revenue for the firm.

159    AmEx; Crist; DE Shaw; DP&W; Greenville; ICI; ICAA; Lininger; NRS; T. Rowe Price; SIA.

160    Greenville.

161    Crist; DE Shaw; DP&W; ICAA; SIA.

162    ICI (with respect to mutual funds), SIA (with respect to custodian's fees).

163    Kunisky also objected to making information about "fees and procedures" being made available to competitors through the IARD.

164    AmEx; ICAA; ICI. ICI argued that disclosure of a "broad range" of mutual fund expenses would not be meaningful because it would not provide the client with meaningful information about the mutual funds in which that client invests, and instead recommended that advisers disclose to their clients that mutual funds charge fees and that a discussion of these fees is contained in the prospectus. NRS recommended that the Commission explore permitting the adviser to state that third-party fee information is available upon request.

165    DE Shaw; DP&W; ICAA; SIA.

166    DP&W; SIA.

167    ICAA.

168    ICAA; T. Rowe Price.

169    ICAA; T. Rowe Price.

170    ICAA.

171    Rule 206(4)-4 would be rescinded.

172    AICPA; AIMR; CFA; CFP Board; Florida Board; ICAA; Lininger; Pennsylvania; Securities America; T. Rowe Price.

173    USPA characterized disclosure of disciplinary information in an adviser's brochure as "punitive and unnecessary" and "unfairly prejudicial."

174    Pennsylvania also recommended that advisers that have no disciplinary history should be required to make a statement to that effect.

175    Legg Mason indicated that it supports SIA's proposal to modify the disciplinary disclosures required by Item 8 of Part 2A.

176    Rule 206(4)-4 currently requires advisers to disclose pending criminal proceedings.

177    In drafting this summary we have assumed that the SIA, in urging the Commission to clarify that an adviser is required to disclose only disciplinary events that are the result of a final order or judgment, opposes the requirement to disclose a pending, investment-related criminal proceeding.

178    Pennsylvania argued that the fact that an adviser has settled numerous customer complaints, presumably to avoid formal proceedings, is information that is material to clients.

179    AmEx; ICAA; ICI; Lininger; PaineWebber; T. Rowe Price; Wilmer.

180    AmEx; ICI; PaineWebber; T. Rowe Price; Wilmer, ICAA.

181    AmEx offered as examples audit trail violations and a continuing education violation.

182    According to Wilmer, "advisers, who may already feel unjustly accused, will resist settling the case and having the administrative order draped around their figurative necks for the coming year."

183    Pennsylvania recommended limiting disclosure to awards in excess of $2,500.

184    AmEx; Crist; DP&W; ICAA; ICI; Legg Mason; PaineWebber; Securities America; SIA; T. Rowe Price; Wilmer.

185    AmEx ($20,000); Crist ($10,000); DP&W ($50,000); ICAA ($50,000); PaineWebber ($25,000); T. Rowe Price ($50,000); Wilmer ($25,000).

186    Crist; ICAA; PaineWebber; Wilmer.

187    Securities America.

188    AICPA; AIMR; CFA; Dechert; Florida Board; ICAA; Wellington.

189    AICPA; AIMR; CFA; Florida Board; ICAA.

190    ICAA also suggested that by requiring advisers to disclose details about their policies and procedures, the Commission was requiring advisers to have such policies and procedures without ever proposing such a requirement for comment.

191    AmEx; AIMR; BNY ESI; CFA; CII; Crist; DP&W; Dechert; Florida Board; Frank Russell; ICAA; ICI; IMCA; Legg Mason; NRS; SIA; The Alliance; Wellington. CII suggested that the Commission consider extending these requirements to mutual funds.

192    Dechert; ICI; ICAA; IMCA; Wellington.

193    The Alliance; ICI.

194    Many of these new requirements were recommended by the 1998 OCIE soft dollar report.

195    ICI; SIA; The Alliance; Vodra. ICI argued that this disclosure would be "misleading to investors and highly prejudicial to advisers."

196    Legg Mason endorsed SIA's comments.

197    The Alliance suggested that the Commission also require disclosure of the conflict created when an adviser that selects for portfolio trades a broker-dealer that is affiliated with a pension plan consultant who recommends that adviser's services to potential clients.

198    T. Rowe Price and ICAA recommended that the Commission clarify that permissible soft dollar services include execution services.

199    AmEx; ICI; The Alliance. The Alliance and ICI suggested that advisers frequently do not have sufficient information to make such assessments.

200    CFA urged that the item be modified to explicitly require disclosure of benefits for related services, such as product sales, in addition to advisory services.

201    ICAA; Legg Mason; SIA; The Alliance. SIA recommended that the Commission clarify that this item does not require disclosure of "sensitive proprietary information, such as the details of negotiations with brokers or specifics about commission rates paid."

202    BNY ESI; Frank Russell. BNY ESI believed that clients who direct trades get the same average price as those that do not.

203    Frank Russell also suggested that Items 11.A.1.c and 11.A.1.d are largely redundant.

204    Frank Russell urged the Commission to define the term "directed brokerage." Frank Russell suggested that Item 11.A.2 presents little more than a specific application of the general principle set forth in Item 11.A.3.a.; and that the distinction between Items A.3.b and A.4 -- based upon who selected a particular broker -- is not a meaningful distinction.

205    CFA urged the Commission to require similar disclosure in situations involving similar arrangements, such as insurance agencies and banks.

206    Crist; SIA. Crist also requested clarification of the term "procedures" in the requirement for advisers to describe their procedures for directing transactions and directing brokerage for client referrals.

207    DP&W; ICAA; ICI; Legg Mason; NRS; SIA; T. Rowe Price. Frank Russell and The Alliance recommended that the items be reorganized to recognize that commission recapture is a type of directed brokerage.

208    DP&W suggested that the Commission continue to address commission recapture through enforcement of an adviser's duties of full disclosure and best execution, rather than requiring an adviser to explain how commission recapture works, including its benefits and how clients can elect to participate.

209    CFA urged that disclosures in response to this item include a description of the risks associated with giving an adviser discretionary authority, the procedures in place at the firm to control the risks, and any limits clients can place on discretionary authority to control risks.

210    Brown; CII; Florida Board; Latham; McRitchie; Nissenbaum.

211    AmEx; ICAA; Schwab; Wellington.

212 AmEx also was concerned about ERISA implications and supported limiting disclosure to a general statement.

213    DP&W; ICAA; ICI; Legg Mason; Thomson.

214    ICAA acknowledged that the personal bankruptcy of a person who is a sole proprietor of an advisory firm is material and should be disclosed.

215    Lininger argued that brochures should be required to disclose the bankruptcy of the adviser, officers, directors, owners or other control persons, and advisory affiliates.

216    FPA favored extending the bankruptcy disclosure to bankruptcies of management persons, firms under common control (if not disclosed separately) and on predecessor advisers.

217    CFA favored extending the bankruptcy disclosure to key advisory personnel and any firm under common control with the adviser.

218    CFA believes that investors should be provided with the index to help them compare brochures.

219    Twenty-nine commenters addressed the proposed brochure supplement requirement. AIMR; AICPA; AmEx; CFP Board; Crist; DP&W; Dechert; Federated; FPA; Florida Board; Greenville; ICAA; ICI; IMCA; Legg Mason; Lininger; Merrill; MetLife; PaineWebber; Salomon; Schwab; Securities America; SIA; Steinmann; TIAA-CREF; T. Rowe Price; USPA; Wellington; Wilmer.

220    AIMR; CFA; FPA; IMCA; Lininger; Steinmann.

221    FPA.

222    CFA.

223    AmEx; DP&W; Dechert; ICAA; ICI; Legg Mason; Merrill; MetLife; PaineWebber; Salomon; Schwab; SIA; TIAA-CREF; T. Rowe Price; USPA; Wellington; Wilmer. DP&W suggested that advisers would pass the compliance costs of the brochure supplement requirement on to clients, in the form of higher advisory fees.

224    Merrill; Schwab; Salomon; SIA.

225    DE Shaw; DP&W; ICAA; Merrill; PaineWebber. ICI argued that clients would not read additional documents.

226    Merrill.

227    Merrill; MetLife; PaineWebber; Salomon. Form U-4 is a state filing requirement.

228    AICPA; DP&W; ICAA; Legg Mason; Merrill; MetLife; PaineWebber; Schwab; Salomon; Steinmann; USPA. Wilmer.

229    Crist; TIAA-CREF; T. Rowe Price; ICAA; ICI.

230    Crist; DP&W; Federated; FPA; ICAA; ICI; TIAA-CREF; T. Rowe Price; USPA.

231    DE Shaw; Federated; ICAA; T. Rowe Price; Wellington. Federated recommended that the Commission exempt advisers from delivering brochure supplements to "qualified purchasers" under section 2(a)(51) of the Investment Company Act. ICAA argued that the Commission should limit the scope of the delivery requirement to clients that are not "qualified clients" for purposes of Rule 205-3 of the Advisers Act.

232    AmEx; CFA; Goldman; Securities America; Steinmann; Vodra. AmEx argued the supplement requirement would drive advisers to restructure their operations so that they could take advantage of the broker-dealer exception, including the proposed rule expanding that exception. See Certain Broker-Dealers Deemed Not To Be Investment Advisers, Investment Advisers Act Release No. 1845 (Nov. 4, 1999).

233    AmEx; ICI. Similarly, Securities America recommended that the Commission make the disciplinary disclosure required by Item 3 the same as that required by Part 1A and Part 2A.

234    Greenville.

235    Legg Mason (in commenting on the disciplinary items contained in Part 1A, they argued that an employer "risks a claim" under the Civil Rights Act of 1964 if it inquires about the arrest record of an employee or prospective employee).

236    The USPA opposed brochure supplements containing disciplinary information, stating that disclosure of disciplinary history would be "punitive and unnecessary."

237    Commenters also raised this issue when commenting on the disciplinary items contained in Parts 1A and 2A. See supra sections III.M. and IV.O.

238    AIMR; CFA; CFP Board; FPA. AIMR did suggest that the instructions make clear that the brochure supplement could also note instances in which designations are reinstated. Also, CFP Board recommended limiting the disclosure to cancellations that are "disciplinary in nature."

239    CFP Board; FPA.

240    AmEx; ICAA; T. Rowe Price.

241    AmEx; ICAA; T. Rowe Price.

242    T. Rowe Price.

243    AmEx; ICAA.

244    AIMR; CFA. Lininger also noted that the disclosure contained in Part 2A concerning the investment advice about the firm may have to be "repeated in more detail" in the supplement.

245    ICAA; ICI.

246    ICI.

247    DP&W.

248    ICAA explained that "anachronistic pension laws" require use of a state-registered adviser, leading some SEC-registered advisers to file state registrations. ICAA provided an example of proposed legislation in Oklahoma that would require advisers to local school districts to register in the state.

249    AICPA; CFP Board; FPA; Lehrer.

250    AICPA; FPA.

251    CFP Board; FPA; Lehrer.

252    FPA suggested 10 business days, to give the adviser time to review computer consultant fees and services. Lehrer suggested 14 business days because of difficulties in finding persons to maintain and repair personal computers. CFP Board suggested that in, for example, natural disasters the Commission could grant further extensions for an additional 10 business days.

253    ICAA (strongly); ICI (strongly); Legg Mason (strongly); T. Rowe Price. Legg Mason also recommended the Commission state expressly that brochure supplements will never be "deemed filed," to clarify that the states cannot require notice filing copies.

254    Legg Mason. ICI agreed that requiring advisers to provide paper notice filing copies would be unnecessarily burdensome and argued that the requirement would undermine the efficiencies expected from the IARD for SEC-registered advisers.

255    AICPA; AmEx; Crist; DP&W; FPA; ICAA; ICI; Lininger; Lycas; NRS; PaineWebber; Securities America; T. Rowe Price; Thomson; Wilmer.

256    ICAA believed that advisers will need at least 60 days to complete Part 1. Crist suggested 90 days. PaineWebber and Wilmer suggested six months after the Commission adopts the new Form, or March 31, 2001, whichever is later. T. Rowe Price called for 180 days after adoption. FPA suggested not before January 1, 2001, and Lininger recommended advisers be permitted to transition to IARD for up to 90 days after year-end. AICPA suggested that all advisers be eligible for a hardship exemption for the first year - essentially making electronic filing optional, not mandatory, for a full year.

257    AICPA; FPA; Lininger; PaineWebber; Wilmer. Most advisers have a fiscal year ending December 31, and so file their annual updates in January, February or March.

258    NRS noted that firms will need to prepare Part 2A brochures during the Part 1A transition period, in addition to preparing the Part 1A filings.

259    Lininger noted that because most advisers focus on their Form ADV at this time of year, for their annual update, it would not be burdensome to submit both Part 1 and Part 2 as one filing.

260    Crist.

261    AICPA; FPA; ICAA; PaineWebber; Thomson. In addition to commenting on the length of the proposed grace period, ICAA and Thomson also recommended that advisers have at least 180 days after adoption to prepare their Part 2 documents.

262    ICI; Securities America. ICI argued that 90 days would allow advisers to send the documents in conjunction with a regular quarterly mailing.

263    Lycas, a state-registered adviser, stated that he would prefer to meet face-to-face with his clients to discuss the changes, rather than just mail them the brochure and supplements. Ninety to 120 days would be more convenient for his clients.

264 FMS similarly argued that advisers should not be required to deliver firm brochures to existing clients.

265    DP&W.

266    Schwab; SIA; Thomson.

267    Rule 206(4)-3.

268    ICAA; ICI; T. Rowe Price.

269    T. Rowe Price, ICI.

270    ICAA; T. Rowe Price. ICAA expressed concern that advisers would find it difficult to make disclosure about all related persons in response to, e.g., Item 7 of Part 1A. Schwab also pointed out that the discrepancy in the description of "advisory affiliate" affected the description of "related person."

271    NAPFA.

272    The Commission received nine comments on the Paperwork Reduction Act estimates. DP&W; FMS; ICAA; NAPFA; NRS; Schwab; SIA; T. Rowe Price; Thomson.

273    ICAA; Schwab.

274    Schwab.

275    ICAA; SIA; T. Rowe Price. The estimates for PRA purposes are, of course, averages.

276    IPS; Lehrer; Merrill; Thomson.

277    CFP Board.