"Shareholder Interests As The Director's Touchstone" Remarks by Chairman Arthur Levitt United States Securities and Exchange Commission Directors' College Stanford Law School -- Palo Alto, California March 28, 1996 Directors' College is the one opportunity I have each year to address a unique and important constituency -- directors of publicly traded corporations. There is no shortage of opportunities for me and my colleagues at the SEC to address lawyers, investment bankers, and consultants, who then turn around and advise you how to deal with . . . me and my colleagues at the SEC. This is a chance to talk face-to-face, as it were, without intermediaries. It's also an opportunity for us to exchange ideas in a constructive environment dedicated to the pursuit of "best practices." By virtue of your attendance, you have identified yourselves as directors who care about governance and competitiveness, and who want to improve boardroom practices -- and for that you all deserve praise. By working together, we have the potential to improve governance, enhance compliance, and increase the competitiveness and profitability of American industry. Let me begin with a confession. I haven't always been a regulator. I used to be a valued and productive member of society. I've managed enterprises in a broad range of industries, including finance, agriculture, and publishing. I've served on the boards of more than a half-dozen major public corporations, and I was CEO of the American Stock Exchange. I understand the way the world looks from your perspective, and my experience as Chairman of the SEC has only convinced me more that you play a vital role in maintaining discipline among our companies and markets, and in promoting competitiveness and efficiency in the marketplace. You and I share many responsibilities. We share a responsibility to investors. We share a responsibility to companies. We share a responsibility to our markets. We share a responsibility to the nation. I would characterize the relationship between the SEC and independent directors as a partnership in the public interest. Your supervision complements our oversight -- in fact, the SEC's abilities as a watchdog pale in comparison with yours. You're in an ideal position to monitor new developments and trouble-shoot problems as they arise. To match you, we would need several representatives on every board -- something no one would want, least of all the SEC. You have many responsibilities. But the most important among them may be setting the tone for the rest of the organization. High standards for integrity in the board room translate into high standards throughout the enterprise. It's called leading by example. If a board fails to set a standard for integrity, compliance, and performance, how can it expect as much from its hourly workers and salaried employees? The force of your example in leadership far outweighs any authority the SEC might wield. Regulators act when there has been a transgression of a rule, regulation, or statute. We have little to say about the vast majority of corporations whose daily activities do not violate the rules. But it is this legal conduct, away from the edge of the law and subject only to your good judgment and common sense as directors, that will as a practical matter determine the competitiveness and economic future of our nation and its markets. Recent years have seen too many examples of companies whose boards could and should have been doing better jobs. There are too many boards that overlook more than they oversee; too many boards that substitute CEO directives for board initiative; too many boards that spring not into action but reaction, only after a crisis strikes. Such boards do no one a service -- least of all themselves. There's no need to name names -- we're all aware of corporations that have fallen on hard times, or that have found themselves in serious legal difficulty, and where one can fairly ask where was the board? What kind of tone did they set at the top? Were they an active, thoughtful, inquiring group that exercised prudent oversight? Or were they a passive, rubber- stamp of a board, filled with good buddies and old cronies, who never pursued a tough question and never rejected an easy answer? When a corporation finds itself in trouble, it often becomes clear that the board didn't fully discharge its responsibilities. What is obvious in hindsight, can be avoided through foresight - - and that's the goal of Directors' College. In the course of these two days, speakers will focus on many of the critical issues directors face. But before we wade into some of these complex questions, I want to share a simple rule of thumb that has guided me without fail in both private and public sectors. I've learned over the years that you'll end up on the right side of almost any issue you'll confront when dealing with public companies if you make the interests of shareholders your touchstone. Legions of people already look after the interests of management, of the industry, of the capital markets, of employees, and others. You, however, are uniquely charged with the responsibility to represent the interests of investors. This formula applies even to your decision to accept a nomination to a board or to remain on a board. A few basic questions will give you an idea of the directors' priorities and degree of commitment to investors. I don't mean any one of my suggested standards should be controlling -- every rule has exceptions. But if you don't sense the right set of priorities, or if you sense an inadequate commitment to shareholders, you should think seriously of not joining the board or, if you're already on the board, helping change it or resign. Here are several important factors to consider: How many times a year does the board meet? I don't care how talented you are, you can't be a good watchdog if you're only on patrol 3 times a year. Clearly, the demands of today's corporate society call for greater continuity in oversight. The commitment of adequate time is an essential requirement for directors. By itself, attending half-day board meetings 6 or 8 times a year is inadequate to the demands of corporate service. Outside directors serving on committees and attending both special and regular meetings should contemplate approximately 2 days per month to understand and respond to the dynamic needs of today's major businesses. How many different boards do the directors serve on concurrently? Directors cannot adequately discharge their responsibilities if their commitments are too extensive. What kind of people are on the board, and how did they get there? I'd be especially wary if I saw too many board members with personal or social ties to the CEO. Is the board genuinely diverse? In recent years, corporate America has focused on the importance of female and minority representation in the boardroom. In a broader sense, one can ask whether there are foreign directors for an international company -- or, for a domestic corporation, whether the board is a regional one or a national one. In assessing board diversity, I would emphasize the broadest meaning of the term. Each board has a portfolio of skills that can be brought to bear on various issues. Two directors with similar skills, backgrounds and perspectives add less to the board's portfolio than two directors with complementary but distinct skills, backgrounds, and perspectives, all working together for the benefit of the enterprise. Here's a key question: Do board members speak their minds, or do they march in lockstep with management? Board independence is crucial. One study of 444 companies in the Standard and Poor's 500 found that in 72 percent, independent directors were a majority. Although that's a healthy sign, the most meaningful statistic is one we'll never see, and that is the number of directors who are independent in fact, that is, who are sufficiently removed from conflicts of interest to be able to take views without regard to management's interests. Is the board conscientious about expenditures and sensitive to symbolism, or have its members turned imperial, demanding expensive prerequisites? Are they more concerned about what they receive than what they contribute? The recent focus on and controversy over board compensation and retirement plans only underscores the need for boards to pay careful attention as to whether their pay is reasonable, both in relative terms and in relation to the corporation's performance. Does the board understand where the company has been and where it is headed? Is there a plan for the future? Is management succession accounted for? Does the board regularly review and evaluate the CEO? Does the board have a retirement policy? While mandatory retirement at a specified age is the traditional way of dealing with boards that might become overly large or lack vitality, a better approach may be to combine independent periodic performance evaluations with the kind of term limits that provide boards a balance between continuity and turnover. These questions are among the first I would ask in evaluating independence. But they're only the beginning. It may sound trite in this context to say that vigilance is the price of independence -- but it's no less true. If you suddenly find yourself with season tickets on the 50 yard line, you're being seduced. If you are swept off by corporate jet to meetings in Hawaii and Nassau, you're being seduced. If there's an offer to pay one board member more than the others, or to give him or her a special contract on the side, chance are the director is being seduced. These little inducements can, over time, lead to far larger problems. Independence is a state of mind. However you arrive at it and whatever your background, independence is an important prerequisite for your success. Let me now touch briefly on three specific issues facing directors in 1996: executive compensation, and efforts to link it to performance; executive replacement, that is, locating a new CEO before the corporation is in crisis; and compliance, which is to say keeping your companies on the right side of the law. I'm very much in favor of compensation structures that align the interests of top management and directors more closely with the interests of investors. But it's not enough just to follow the mantra about "pay for performance", because in some instances performance-based pay can encourage managers to assume excessive risk, or to pursue short-term strategies that are really not in the best interest of the company and its investors. Pay for performance must be tailored to measure long-term effectiveness, and must take into account both good and bad performance. I consider it a good sign that some boards have been considering similar questions about their own compensation, and have started paying directors in equity so that they, too, are invested in the corporation's long-term success. Such measures can do much to inspire confidence among investors and other key constituencies. Obviously, there are limits to what compensation can achieve. The board will sometimes learn that, despite the most cleverly designed incentive program, the problem is not the CEO incentive structure, but the CEO. In today's high-pressure market, not every CEO is up to the job; offering a higher bonus won't create talent in a CEO who hasn't got what it takes. This is one of the more difficult tasks that boards have to face. The CEO is at least a colleague, and at best a friend -- but when the match between company and CEO isn't right, the only responsible course is to search for a new leader. When you see a board making excuses for a CEO, or papering over the CEO's deficiencies, warning bells should go off. The board's job is not to rationalize, but to govern. Keeping a poorly performing CEO in place is simply too expensive for a corporation's shareholders, employees, and customers. There's another thing that can be very expensive for companies in the long run, and that is giving short shrift to compliance activities. I don't expect directors to be involved with day-to- day matters, but rather to monitor compliance. There's no lack of ways for them to do this. I'm familiar with one board whose independent members are organized into two standing committees. One is concerned with policy, operations, and administrative matters; and the other with accounting, auditing, internal controls, and investigative matters that all come under the rubric of "compliance." Although this is a sensible arrangement, I recognize that each company is unique, and that not all boards can function like this. The important point is not the structure -- it's that directors understand they have a role to play in compliance. * * * I've given you my views on our shared responsibilities to investors. I hope I've also given you some ideas and support that will serve you in good stead when you've left the quiet halls of Stanford and returned to your boardrooms. When you do so, I ask you to remember your critical roles as shareholders' representatives. Remember that you have a constituency, usually numbering in the thousands. Every time you sit down at the table with your fellow directors, thousands of shareholders sit with you. And every time you stand up for what's right, even if you think you may be alone, thousand of shareholders stand with you. What's more, the SEC stands with you. For the actions you take, and the standards you set, have an impact far beyond any individual company. The 52 million Americans who invest in the market are counting on you and me to look after their interests. That's a tremendous show of faith. We must do everything we can to be worthy of it. # # #