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U.S. Securities and Exchange Commission

Trading Suspension: Queénch, Inc.

Washington, D.C.

RELEASE NO. 49448 / March 19, 2004

The Securities and Exchange Commission announced the temporary suspension, pursuant to Section 12(k) of the Securities Exchange Act of 1934 (the "Exchange Act"), of trading of the securities of Queénch, Inc. ("Queénch"), of Jericho, New York at 9:30 a.m., EST, on March 19, 2004, and terminating at 11:59 p.m., EST, on April 1, 2004.

The Commission temporarily suspended trading in the securities of Queénch because of questions that have been raised about the accuracy and adequacy of publicly disseminated information, among other things, 1) vendor contracts between Queénch and Time-Warner, Inc., 7-Eleven, Disney World Property-Grosvenor Resorts and others; 2) the "exclusive distribution" of Queénch products through Sysco Food Service; 3) the launching of Queénch's new distribution channel covering the 700 islands of the Bahamas; and 4) the accuracy of Queénch's published financial information.

The Commission cautions broker dealers, shareholders, and prospective purchasers that they should carefully consider the foregoing information along with all other currently available information and any information subsequently issued by the company.

Further, brokers and dealers should be alert to the fact that, pursuant to Rule 15c2-11 under the Exchange Act, at the termination of the trading suspension, no quotation may be entered unless and until they have strictly complied with all of the provisions of the rule. If any broker or dealer has any questions as to whether or not he has complied with the rule, he should not enter any quotation but immediately contact the staff of the Securities and Exchange Commission in Washington, D.C. If any broker or dealer is uncertain as to what is required by Rule 15c2-11, he should refrain from entering quotations relating to Queénch's securities until such time as he has familiarized himself with the rule and is certain that all of its provisions have been met. If any broker or dealer enters any quotation, which is in violation of the rule, the Commission will consider the need for prompt enforcement action.

If any broker-dealer or other person has any information that may relate to this matter, they should immediately communicate it to Harold F. Degenhardt, District Administrator (817) 900-2607, Spencer C. Barasch, Associate District Administrator (817) 978-6425, or Jeffrey A. Cohen, Assistant District Administrator (817) 978-6480, at the Fort Worth District Office of the Securities and Exchange Commission.

The Commission acknowledges the assistance and cooperation of the National Association of Securities Dealers.



Modified: 03/19/2004