UNITED STATES OF AMERICA Before the SECURITIES AND EXCHANGE COMMISSION SECURITIES EXCHANGE ACT OF 1934 Release No. 38677 / May 17, 1997 ADMINISTRATIVE PROCEEDING File No. 3-9316 ______________________________ : : In the Matter of : ORDER INSTITUTING : ADMINISTRATIVE PROCEEDING : PURSUANT TO SECTIONS WILLIAM ROSSI, Respondent. : 15(b)(6) AND 19(h) OF THE : SECURITIES EXCHANGE ACT : OF 1934, MAKING FINDINGS, : AND IMPOSING REMEDIAL SANCTIONS : ______________________________: I. The Securities and Exchange Commission ("Commission") deems it appropriate and in the public interest to institute a public administrative proceeding pursuant to Sections 15(b)(6) and 19(h) of the Securities Exchange Act of 1934 ("Exchange Act") against William Rossi ("Rossi" or the "Respondent"). Accordingly, IT IS HEREBY ORDERED that said proceeding be, and hereby is, instituted. II. In anticipation of the institution of this proceeding, Respondent has submitted an Offer of Settlement ("Offer") which the Commission has determined to accept. Solely for the purpose of this proceeding and any other proceedings brought by or on behalf of the Commission, or in which the Commission is a party, without admitting or denying the findings contained herein, except that Respondent admits the jurisdiction of the Commission over him and over the subject matter of this proceeding and admits the entry of the permanent injunction set forth in paragraph III.C., the Respondent consents to the entry of the findings and remedial sanctions set forth below. III. On the basis of this Order and Respondent's Offer, the Commission finds that:<(1)> A. From approximately May 19, 1992 through October 8, 1995, Rossi was a registered representative associated with Select Investor Capital, Inc., a California corporation and broker-dealer formerly registered with the Commission, located in Woodland Hills, California. B. From approximately July 1, 1993 through at least May 15, 1995, Rossi co-owned and operated Direct Participation Services, Inc. d/b/a Government Financial ("GF"), a Delaware corporation, located in Woodland Hills, California. C. On February 24, 1997, a Judgment of Permanent Injunction and Other Relief ("Judgment") was entered in the United States District Court for the Central District of California against Rossi. The Judgment permanently enjoins Rossi from violations of Sections 5(a), 5(c) and 17(a) of the Securities Act of 1933 ("Securities Act"), Section 10(b) of the Exchange Act and Rule 10b-5 thereunder. SEC v. Direct Participation Services, Inc. et al., Civil Action No. 96-6594 LGB (Mcx) (C.D. Cal.). D. The Commission's Complaint filed in the action described above alleges, among other things, that throughout the period specified in paragraph III.B., Rossi and others caused GF to offer and sell approximately $26 million of nine-month promissory notes ("Notes") to approximately 750 investors through three offerings. E. The Complaint further alleges that, at the time the Notes were offered and sold, no registration statement covering the Notes had been filed or was in effect. Instead, the Notes were sold in purported reliance upon Section 3(a)(3) of the Securities Act. The Section 3(a)(3) exemption was unavailable, however, since the Notes were: (1) not prime quality negotiable commercial paper; (2) offered and sold to the general public; and (3) not issued to facilitate well recognized types of current operational business requirements. Nor was any other exemption from the registration requirements of Sections 5(a) and 5(c) of the Securities Act available. F. The Commission's Complaint also alleges that Rossi and others misrepresented and omitted to disclose material facts to investors, concerning, among other things: (1) the status and duties of a purportedly independent trustee; (2) the percentage of accounts receivable payable by governmental entities; (3) noteholders' security interest in assets <(1)> The findings herein are made pursuant to Respondent's Offer and are not binding on any other person or entity named as a respondent in this or any other proceeding. ======END OF PAGE 2====== acquired by GF; (4) the existence of credit insurance for accounts not payable by governmental entities; and (5) the use of investor proceeds for related party transactions. ======END OF PAGE 3====== IV. Based upon the foregoing, the Commission deems it appropriate and in the public interest to impose the sanctions specified in the Respondent's Offer. Accordingly, IT IS HEREBY ORDERED that Respondent Rossi be, and hereby is, barred from association with any broker, dealer, municipal securities dealer, investment adviser or investment company. By the Commission. Jonathan G. Katz Secretary ======END OF PAGE 4======