U.S. SECURITIES AND EXCHANGE COMMISSION Securities Exchange Act of 1934 Release No. 37248 / May 29, 1996 In the Matter of A.R. Baron & Co., Inc., Andrew Bressman, and Roman Okin (Administrative Proceeding File No. 3-9010) Respondents A.R. Baron & Co., Inc., Andrew Bressman, and Roman Okin ("the Respondents") today consented to the entry of a Temporary Cease and Desist Order and Order for Related Relief in which the Commission ordered them to (1) cease and desist from violating the anti-fraud provisions of the federal securities laws; (2) employ, cooperate with and pay for a full-time Special Compliance Agent, not unacceptable to the Division of Enforcement, to ensure that the Respondents do not resume the fraudulent sales practices described in the Division's application for emergency relief; (3) install a telephone taping system to record all incoming and outgoing customer communications and a toll-free telephone number for receipt of customer complaints; and (4) submit a sworn accounting of all monies or other assets paid directly or indirectly to any of the Respondents or other principals Baron employed during the period January 1, 1995 to the present. This is the first time that the Commission has issued a Temporary Cease and Desist Order, pursuant to legislation enacted in 1990 and rules that went in effect last year. The temporary order will remain in effect during the pendency of the underlying proceeding in which the Division of Enforcement seeks a permanent cease and desist order and all appeals therefrom. Baron is a broker-dealer headquartered in New York City. Bressman is a registered representative and principal of the firm, as well as its President and Chief Executive Officer. Okin is a registered representative and principal of the firm. In the underlying administrative proceeding, the Division of Enforcement alleges that from at least February 1995 and continuing to the present, Respondents have engaged in egregious fraudulent sales practices, including: ù Placing unauthorized trades in customer accounts; ù Refusing to carry out customer sell orders; ù Refusing or delaying to remit proceeds of sales of securities to customers; ù Opening accounts for customers without the customers' authorization; and ù Placing margin transactions in customer accounts ==========================================START OF PAGE 2====== without the customers' authorization. These practices, it is alleged, are the subject of numerous recent customer complaints, involving nearly $17 million in securities. Many of the allegedly defrauded investors are residents of the United Kingdom. (See Exchange Act Release 34- 37240)