Subject: Comment for File No. SR-IEX-2025-02
From: "BodySurf" Dan Ault
Affiliation:

Jul. 18, 2025

As an individual investor and staunch advocate for a free and fair market, I’m here to set the record straight... PFOF brokers and wholesalers claiming to represent my interests is a laughable fiction, an insult to anyone with a functioning brain. These outfits don’t speak for me... they never have and never will. Their business model thrives on a blatant conflict of interest. My orders aren’t their priority; they’re the product being peddled. I’m not their client! I’m their inventory. 


Let’s not kid ourselves, it's time for all of you racketeers and racketeer enablers to drop the act. Payment for Order Flow (PFOF), a scheme cooked up by none other than Bernie Madoff himself, is designed to fatten the wallets of brokers and wholesalers at the expense of retail investors like me. It’s a rigged game, plain and simple. 

Enter IEX, the exchange that dares to level the playing field by slowing orders to a uniform speed, thwarting the predatory practice of latency arbitrage. Is it any surprise that Wall Street’s usual suspects.... the very poster children for self-interest and profits over humanity are clutching their pearls over a fair options exchange? They’re not mad because it’s bad for markets... they’re mad because it’s bad for their bottom line. 





Sincerely,
"BodySurf" Dan Ault