July 12, 2018
The proposal to hold the underlying assets (BTC) of the shares is a very important aspect. This will provide users trust and (hopefully) indirectly reduce/decrease market manipulation.
The described safety measures with regards to the protection of private keys ("air-gapped computer with no ability to access the Internet, A multi-signature address is an address associated with more than one private key etc.) look well thought.
I think its important that 3rd party audit these control measures. This to maintain the trust of the public.
"In addition to its security system, the Trust will maintain comprehensive insurance coverage underwritten by various insurance carriers".
Another good example of gaining trust.
Last item I would like to comment no is the topic of over-the-counter (OTC) markets. From a business perspective this is makes sense. But I feel that they at least to an auditor or regulator be transparent of who they bought the bitcoin from.