Subject: File No.
From: Brett P Welch
Affiliation: President, Western Wisconsin NAIFA

November 2, 2010

I am writing to express my concern regarding the proposal to allow broker dealers to set their own commission rates. I fear that this practice would mean that price wars driving commisions down, would result in fewer reps and reduced service. There is no other industry that requires the level of hands on customer srvice as much as the securities business. In order to provide that service we need qualified, well schooled financial professionals and they have to get paid for providig that critical service. Companies simply won't be able to do that if this proposal goes through. Please rethink this proposal.

Brett Welch