Subject: File No.
From: Kurt V Hopkin
Affiliation: Reg Rep EquiTrust

October 27, 2010

I have been a licensed insurance professional and reistered representative for over 20 years. Although I can support the new SEC rule 12b-2 fees and the name change, I have concerns about much of the proposal. The SEC permitting mutual funds to issue a new class of shares at net asset value would allow broker-dealers to set their own sales charge and commission amount. Competition based on price and cost sounds good but will come at the expense of needed advise and service for middle market investors, those that should be doing more savings. Additionly as broker-dealers lower their sales charges and fees in an effort to gain market share, it will no longer be financially feasible for RR's to continue to provide the level of individualized advice and ongoing service that we currently provide to our middle and lower market clients. Again adversely effecting the families that need this level of advice and not professional platform to get the advise.