Subject: File No.
From: Anne M Rubeo
Affiliation: National Assoc. of Insurance and Financial Advisors

October 27, 2010

File S-7-15-10

Providing Broker-Dealers with the option of setting sales charges for funds, stocks, et. will only cause chaos with representatives and investors.

currently the sales charges are established by the fund company, etc. and provide a level playing field for all Representatives.

The fund companies out line their expenses in their prospectus so there is no deceiving the investor.

I wish that you had some people working for you who have been in the field as representatives selling investment products, then you might not come up with these ideas that will cause more harm than good for the public.