Subject: File No. S7-15-10
From: Keith Shadrick
Affiliation: President, Axia Advisory corporation

August 20, 2010

I believe the SEC can accomplish several things by abolishing 12b-1 fees in their entirety. By requiring financial advisers (including brokers) to charge their fee outside of the product, the commission accomplishes full disclosure. By requiring full disclosure, the commission moves forward with a fiduciary standard. By moving forward with a fiduciary standard for all providing financial/investment advice, the commission levels the playing field for the investing public.