Subject: File No. S7-09-18
From: Martha Menard, PhD
Affiliation: Financial wellness coach

August 2, 2018

This proposed ruling is a stupendously bad idea that will harm the vast majority of consumers, who are already having a hard enough time saving and investing for retirement. To call a non-fiduciary role a best interest role is horribly misleading. It will only confuse the public. I also don't believe the SEC has the authority to subvert what was clearly Congress's intent in the original Act of 1940.