Subject: File No. S7-07-18

July 21, 2018

Keep it simple.

Unless the broker is bound by the fiduciary rule, the broker must be called a salesman, saleswoman, or sales person. Everyone knows sales people place their own and their employer's interest first. Have draconian penalties for anyone who claims to be anything different.

It is nonsense and disingenuous that my broker is called a Financial Advisor when the fine print in the 20+-page account agreement explicitly says he has no obligation to give me unbiased advice or even good advice.