Subject: File No. S7-07-12
From: Matthew Gessford

September 5, 2012

Allowing hedge funds to advertise is a horrible idea. In my opinion, hedge funds are in the business of making their owners rich, not their investors. Disguising this money grab by already incredibly wealthy hedge fund managers as being good for the economy because "hedge fund investments create jobs" is about the most dishonest thing I've heard this year. Don't try to justify it because it was requested by Congress. There is an inherent conflict of interest because these same wealthy hedge fund managers donate most of the money to support the campaigns of our members of Congress. Please do not allow this rule to go through.