Subject: S7-04-23: Webform Comments from Cory
From: Cory
Affiliation:

Sep. 19, 2023

I support this proposal.
The proposed rule, Safeguarding Advisory Client Assets, is a vital
step towards ensuring the integrity and security of investor assets.
Here are some compelling reasons to support this rule:

1. Enhanced Investor Protection: This rule strengthens safeguards for
client assets, reducing the risk of misappropriation or mishandling.
Investors can have greater confidence that their hard-earned money is
being managed with the utmost care.

2. Adaptation to Changing Industry Practices: With the adoption of the
private fund adviser audit rule, it's essential to align the
custody rule with evolving industry standards. This ensures that
investment advisers are held to high standards of accountability and
transparency.

3. Prevention of Financial Mismanagement: By requiring annual surprise
examinations and adherence to strict audit provisions, the rule acts
as a proactive deterrent against financial mismanagement and fraud,
protecting both investors and the integrity of the financial markets.

4. Facilitation of Fair Competition: When all investment advisers
adhere to uniform rules and regulations, it promotes fair competition
in the marketplace. No one should have an unfair advantage, and this
rule levels the playing field.

5. Increased Transparency: Transparency is essential for market
integrity. Requiring compliance with the rule and posting comments on
the SEC's website promotes openness and allows for public
scrutiny, further ensuring fairness and trust in the financial
industry.

6. Alignment with Investor Expectations: In today's world,
investors expect their financial advisors to meet stringent standards
for asset protection. This rule acknowledges and meets those
expectations, promoting a harmonious relationship between advisers and
their clients.

7. Regulatory Clarity: Having a clear and updated rule in place
benefits not just investors but also investment advisers. They can
operate with a clear understanding of their obligations, reducing
compliance uncertainties.

8. Building Trust in the Financial System: Trust is the foundation of
the financial system. When investors trust that their assets are
protected, they are more likely to participate in the market,
ultimately benefiting the economy as a whole.

In summary, supporting the Safeguarding Advisory Client Assets rule is
not just about regulation; it's about upholding fairness,
transparency, and trust in the financial industry. This rule
contributes to a more secure and equitable investment landscape,
benefiting both investors and the overall economy.