Subject: SEC Regulatory Initiatives Under the JOBS Act: Title III Crowdfunding
From: Anthony and Erika Endres
Affiliation: Projectheureka LLC

September 10, 2013

U.S. Securities and Exchange Commission
100 F Street NE
Washington, DC 20549-1090

Subject:  Request for Public Comments on SEC Regulatory Initiatives under the JOBS Act Relating to Section 12(g) of the Securities Exchange Act of 1934, as amended by JOBS Act Title V- Private Company Flexibility and Growth, Title VI - Capital Expansion, and Title Ill - Crowdfunding


To Whom It may Concern:
Ladies and Gentlemen:

I am the 49%  Owner and Vice President, of Projectheureka LLC, of Cincinnati, Ohio ( We submit this comment to the SEC's request for public comments referenced above.
In April 5, 2012, the Jumpstart Our Business Startups (JOBS) Act was signed into law by President Barack Obama. The Act requires the SEC to write rules and issue studies on capital formation, disclosure and registration requirements.

Cost-effective access to capital for small businesses/projects  of all sizes as we ll as for the average individual plays a critical role in our struggling national as well as International economy.  And companies  and people seeking access to group capital /funding ,  ( primarily if funds mainly are seek from their own family,  friends  and social network globally) should not be hindered by unnecessary or overly burdensome regulations.
I believe - through my own many-fold experiences in the U.S.A as an immigrated minority with zero personal Credit-score nor local so-called "networking",  that crowdfunding, the system of collaborative or shared financing,  can not only help close the gap between entrepreneurs who desperately need equity capital to start or expand their businesses and too big to fail  Corporations.  But  the inclusion of  direct crowdfund purchasing of goods and services (  like repairs,  tuition, rents/ mortgage etc,) to the Job Act exemptions can also significantly help increase and strengthen the buying power of not only the growing low income groups,  local communities and schools, while also benefiting  significantly education, disaster relief efforts & recovery, and increase the revenue of surrounding  local small businesses at the same time.

For the reasons set briefly forth above, we believe it is essential that the SEC's rulemaking establish a fast,  somewhat fairer, economical, and accurate addition to the crowdfunding rules  for it to  contain designated crowdfund gift-stores  systems and  crowdfund purchasing portals as ours.
Not only since around early 2013 the big U.S. automobile corporation Chrysler's own  new www.dodgeregistry.conversion of our crowdfund purchasing system has been online and doesn't seem to contradict SEC's  JOBS Act Title III Crowdfunding rules much interestingly.  Thus as a legal consequence neither should  any SEC rule be officially broken when  a small business like ours is utilizing the very same similar crowdfund system of purchasing / selling of goods and products ( exemptions/ invalid  to be made for arms sales, illegal drugs sales, etc pp. certainly)  

We urge the SEC hereby to consider rulemaking that establishes an efficient, fair, inexpensive, crowdfund purchasing / a system of selling to crowds as soon as possible for the benefit of the American people and  of small businesses.
Thank you kindly for your consideration of the matter and for taking some of your most precious time to read this.
We await your decision in this matter.


Best Regards,

Anthony and Erika Endres
Projectheureka LLC
3030 Maple Leaf Avenue
Cincinnati, 45213 Ohio
Skype: projectheureka