June 5, 2017
Any provider of a service--financial product or advice -- needs to list all fees, charges, etc and the TOTAL in a simple to understand format "TOTAL COSTS".
Financial services is the only industry that hides or does not disclose ALL costs.
I prepare taxes for AARP and the depths this industry goes to to make their costs difficult to find and understand is amazing.
Just look a 10 different Agent. BD and RIA statements.
In survey after survey, investors think either their advisor/broker/agent works for NOTHING or shows only 1 element of the TOTAL charges.
Schwab uses this fact: https://www.ispot.tv/ad/AwfU/charles-schwab-father-and-son
The industry is still acting like a used car dealer.
Is it any wonder our industry ranks low in trustworthiness and integrity.
Dan
https://www.amazon.com/Dan-Keppel/e/B004JJ6QSS