Subject: File No. DF Title VIII - Rulemakings
From: Virginia B. Gerhart, CFP(tm)
Affiliation: Financial Planning Association

August 24, 2010

As a practicing Certified Financial Planner(tm) and Registered Investment Advisor for more than 30 years, I urge the SEC to protect the investing public by holding all financial professionals to the same high standard. It is confusing--and unfair--to the public to receive investment advice from those who do not follow a fiduciary standard: That is, not to be assured that their interests are consistently being placed first that their advisor is always acting for them in their own best interests. This is the SEC's opportunity and obligation to ensure that a single standard for those providing personalized investment advice to the public is followed, without exception. I urge that the SEC adopt said standard and eliminate this serious gap in current legal and regulatory standards.