Dear Commissioners: Running a franchise means making decisions with real consequences for employees, customers, and the business. As a retail investor, I look for the same thing in the financial markets: clear information about what I’m buying and the rules that apply. Tokenized stocks may offer new ways to trade, but the process for notifying a company before a third party tokenizes its shares should not be a mystery. The Commission should spell out how notice must be delivered, what information it must include, and how a company can object within the 30-day period. Investors should also be able to find out whether notice was received and whether the issuer objected. Without clear answers, a company may not know that a token tied to its stock is about to be offered, while an investor may not know whether the company had a meaningful chance to weigh in. That uncertainty makes it harder to understand what the product represents and who stands behind it. It can also leave investors facing a different set of practical protections depending on whether they buy a traditional share or a tokenized version. I urge the SEC to establish a straightforward, verifiable notification and objection process and require clear investor-facing information about its outcome. Businesses depend on clear rules, and investors deserve that same clarity when new financial products enter the market. Sincerely, Jesse Keyser, Franchise Owner