Subject: File No. 4-606
From: Kristi L Schaeffer
Affiliation: CSA

August 2, 2010

As a third generation practicing financial advisor, our business was built on serving the best needs of our clients, including working every angle of efficiency for our clients.
The new imposed regulation will not provide greater protection to clients, which is everyone's concern, including mine. The cost of add'l compliance rather than regulating current laws/procedures will ultimately come from the clients pocket. With our role and responsiblities our licensing and further continuing education are vital. My proposal is to tighter regulate continuing education forums with pertinent info, some out there are not appropriate.
We dedicate 25% of our time a day to compliance activities so additional paperwork and rules will not better serve clients, it will in fact do the opposite.
Our firm has the ability to be fee base only, that is not the best option for all clients. I practice more traditional and lead by my only focus, to best serve my clients' needs, by being forced to charge an hourly or fee only platform may force clients to see us less often which greatly increases their pitfalls and our liability, neither outcomes that best serve the clients' financial needs.
As a practioner we need to be able to afford our Errors and Ommissions to remain in business. At a time when people need a trusted financial advisor, now is not the time to run out those that can't afford the add'l layers of compliance. Will this best remedy the situation, serving clients?

Warm Regards, Kristi
Kristi L. Schaeffer, CSA
Certified Senior Advisor
Securities offered through Coordinated Capital Securities, Inc. MEMBER FINRA/SIPC

262.551.8900 office 262.551.8530 fax
2315 - 30th Avenue, Kenosha WI 53144
Innovators in Insurance and Investments for 3 Generations
Member NAIFA:National Assoc. of Insurance Financial Advisors