Subject: File No. 4-606
From: John Kvale, CFA, CFP
Affiliation: J.K. Financial, Inc.

April 7, 2013

Dear Sirs,

Given the variant views and positions many may have depending on their investment situation, as a twenty year plus experienced professional who deals with retail investors, I wish to make two simple suggestions.

A simple suggestion for a Fiduciary standard comes in two words, What and Who

What:

Investors do not understand what Fiduciary is, and what it means, ANY clarity on this matter will be very helpful.

Who:

Professional advisors need to be clear if they are, or are not, a Fiduciary.

In my opinion, if we can accomplish these goals together as an industry this will lead to a more positive, confident, investment community.

Thanks for the opportunity to comment on this matter.

John A. Kvale CFA, CFP
J.K. Financial, Inc.