Subject: File No. 4-606
From: Shawn Connolly, CFP
Affiliation: Financial Advisor

August 25, 2010

Dear members of the SEC:

How can putting the interests of our clients first be a bad thing?

Requiring everyone who provides personalized investment advice to act in the investors best interests will help restore the faith and confidence in our markets and financial professionals that is so desperately needed. This is the most common sense consumer initiative the SEC can take and I strongly encourage you to take the opportunity to provide this simple, meaningful investor protection. I feel the fiduciary standard should be required for all advisors.

Thank you for your consideration.