Subject: File No. 4-606
From: Joseph Bonfiglio, CFP, EA, CLU
Affiliation: Adjunct Professor , CFP Certification Program, Fairleigh Dickinson University

August 25, 2010

This issue is very important to me as a practitioner, to my clients, and to all investors. I urge the SEC to adopt a fiduciary standard for all financial professionals who provide personalized investment advice. Requiring everyone who provides personalized investment advice to act in the investors best interests will help restore the faith and confidence in our markets and financial professionals that is so desperately needed. This is the most common sense consumer initiative the SEC can take and I strongly encourage you to take the opportunity to provide this simple, meaningful investor protection.