Subject: File No. 4-606
From: Robert J Poindexter

August 24, 2010

I do not support additional regulation of insurance and financial advisers.

Just like business taxes, the cost of regulation is passed on and borne by consumers. Companies that cannot pass this cost along to the consumer will fail. Consumers and employees are the losers in that case.

"Do It Yourself" finance and insurance is available to consumers at this time. In most cases, the average consumer does a bad job with their own planning. As more regulation is added, more consumers will be pushed out of the professional advisory market and into the DIY market. This proposed regulation is not consumer friendly.

I hope the SEC will be wise and opt to keep the current suitability standards in place.