Subject: File No. 4-606
From: Michael D McCoy
Affiliation: NAIFA

August 24, 2010

Dear Sir/Madame, 8-24-2010

I have been a Financial Representative for 37 years, and I strongly object to this efort by SEC to impose further regulatory standards on Financial Representatives and our Broker Dealers I am overwhelmed at the current standards that in place now. My Broker-Dealer does an outstanding job of making sure that the rights of the consumer are protected. I have never had a complaint in all these of doing business

I am regulated enough

Please drop this effort as it does no more than what is currently in place. Please listen to the efforts made by my National Association of Insurance and Finacial Advisors (NAIFA), as they speak clearly for the vast majority of people who are on the street

Michael D. McCoy, CLU, ChFC