Subject: File No. 4-606
From: Loretta Mills
Affiliation: Registered Representative

August 24, 2010

Our firm has been built on word of mouth and client referral. We have been able to grow based on the trusting relationships with our clients. We do not charge fees, therfore we are able to assist people who otherwise would not be able to have the information and financial products explained to them by someone in the profession.
The SEC, FINRA and our Broker Dealer currently impose multiple requirements for the protection of the public. We have initial training and licensing requirements as well as ongoing CE. There are numerous forms of suitability and disclosures to be completed, reviewed and signed by the client. Copies of such forms are sent by our Broker Dealer to the client to ensure accuracy and completeness. Surveys are sent to clients to verify the understanding client's have of such items as guarntees, surrender charges, market sensitivity, etc. We are audited annually to ensure compliance with all standards and requirements. And we are required to carry EO insurance.
If additional liability is placed upon an already heavily regulated industry, it may limit the availability of free advice because the cost of doing business and exposure is just too great. Many in the public would not be able to afford fee based planners or the increase of fees that may be necessary to cover the additional cost of regulation, compliance and insurance.