Subject: File No. 4-606
From: Kevin Hitz
Affiliation: Allstate Financial Services, LLC

August 17, 2010

I am concerned with the broad interpretation of "best interest" with regard to providing financial options to my clients. I hold the life health insurance licenses as well as the securities licenes 6, 63, 7. I have also obtained the Chartered Financial Consultant (ChFC) designation, the Corporation for Long-Term Care Certification (CLTC), will complete the Certified Financial Planner (CFP) designation in November of 2010, have a degree from Ball State University. I am also certified in Long-Term Care the Indiana Partnership Program. I also serve on the board of NAIFA Fort Wayne. I take my profession seriously believe strongly in doing what is best for the consumer at all times. My only concerns are who will determine what is "best," when will this be interpreted (statute of limitation), by what standard will that be defined.

The added cost of litigation, paperwork, documentation, etc. will eventually be passed down to the consumer. This could also increses the chances of errors deminished expertise because the time required to keep up with compliance documentation could've been used to remain up-to-date on the industry better serving our clients. There should be harsher penalties for those abusing our profession, but we that take what we do seriously work for our clients community should not be further burdened because of the actions of the few.

Thank you for taking the time to consider all of our input in making a final determination regarding this matter.