Subject: File No. 4-606
From: Maureen A Strong, LUTCF
Affiliation: New York Life Insurance Company

August 17, 2010

The suitability standard governing broker-dealers and registered representatives is a robust and heavily enforced standard. Compliance costs-both in terms of finances and time - are high, and those costs are eventually felt by clients.

Adding another layer of regulation means another layer of compliance, and even more cost to clients.