From: Royal Alliance Representative
I have been a registered rep since 7/93 and I have built my practice around my clients on the idea of taking less up front and receiving a level 12b-1 fee throughout, this acts as a fee to meet with them and to service their accounts twice a year or more if need be through face to face meetings. Removing 12b-1 fees is not a feasible idea regarding the client or the rep. What type of cost would be imposed once the 12b-1 fees are removed and the customer service that reps provide their clients could diminish as well. Customer service is the key issue first and reasonable expenses second...strictly my opinion.
Royal Alliance Representative