Dear SEC, Please consider the role of attention-driven mispricing in retail markets. Gen Z investors increasingly trade based on virality metrics—YouTube views, Reddit upvotes, or TikTok shares—rather than fundamentals. This creates an “attention premium” that mimics classic anomalies like closed-end fund discounts or lottery-style options pricing, but with faster contagion and less institutional correction. Protecting investors in this environment requires disclosure standards that make risk as salient as hype. Thank you for this opportunity. Respectfully, Abhiram Iyer