ACCRUED LIABILITIES: (Tables)

12 Months Ended

Dec. 31, 2011

ACCRUED LIABILITIES:

Schedule of accrued liabilities

	December 31,
	2011		2010
Compensation	$	8,817	$	9,750
Other employee benefits	2,004		2,030
Taxes, other than income	1,954		1,966
Advertising and promotions	20,568		20,775
Other	9,726		9,664
	$	43,069	$	44,185