SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* BRAVO ROSE MARIE (Last) (First) (Middle) TIFFANY & CO. 727 FIFTH AVENUE (Street) NEW YORK NY 10022 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol TIFFANY & CO [ TIF ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director 10% Owner Officer (give title below) Other (specify below)
	3. Date of Earliest Transaction (Month/Day/Year) 01/14/2010
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $.01 Par	01/14/2010		M		10,000	A	$42.0782	15,806	D
Common Stock $.01 Par	01/14/2010		M		7,216	A	$4.8516	23,022	D
Common Stock $.01 Par	01/14/2010		M		7,500	A	$32.47	30,522	D
Common Stock $.01 Par	01/14/2010		M		7,500	A	$33.99	38,022	D
Common Stock $.01 Par	01/14/2010		M		7,500	A	$25.845	45,522	D
Common Stock $.01 Par	01/14/2010		S		10,000	D	$46.51(1)	35,522	D
Common Stock $.01 Par	01/14/2010		S		29,716	D	$45.55(2)	5,806(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-Qualified Stock Option (Right to Buy)	$42.0782	01/14/2010		M			10,000	(4)	01/20/2010	Common Stock $.01 Par	10,000	$0	0	D
Non-Qualified Stock Option (Right to Buy)	$4.8516	01/14/2010		M			7,216	(5)	01/15/2013	Common Stock $.01 Par	7,216	$0	0	D
Non-Qualified Stock Option (Right to Buy)	$32.47	01/14/2010		M			7,500	(6)	01/18/2011	Common Stock $.01 Par	7,500	$0	0	D
Non-Qualified Stock Option (Right to Buy)	$33.99	01/14/2010		M			7,500	(7)	01/17/2012	Common Stock $.01 Par	7,500	$0	0	D
Non-Qualified Stock Option (Right to Buy)	$25.845	01/14/2010		M			7,500	(8)	01/16/2013	Common Stock $.01 Par	7,500	$0	0	D

Explanation of Responses:

1. The price in Column 4 is a weighted average price. The prices actually received ranged from $46.41 to $46.61 per share. The reporting person's broker has provided to the issuer and issuer will provide any security holder of the issuer or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.

2. The price in Column 4 is a weighted average price. The prices actually received ranged from $45.45 to $45.65 per share. The reporting person's broker has provided to the issuer and issuer will provide any security holder of the issuer or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.

3. 1,806 shares in the total are the shares underlying RSUs.

4. Granted Pursuant to the Tiffany & Co. 1998 Directors Option Plan, which complies with Rule 16(b)-3. The option vests in two equal installments on January 20, 2001 and 2002.

5. Granted Pursuant to the Tiffany & Co. 1988 Directors Option Plan, which complies with Rule 16(b)-3. The option became 100% exercisable one year following the grant date on January 15, 1999.

6. Granted Pursuant to the Tiffany & Co. 1998 Directors Option Plan, which complies with Rule 16(b)-3. The option vests in two equal installments on January 18, 2002 and 2003.

7. Granted Pursuant to the Tiffany & Co. 1998 Directors Option Plan, which complies with Rule 16(b)-3. The option vests in two equal installments on January 17, 2003 and 2004.

8. Granted Pursuant to the Tiffany & Co. 1998 Directors Option Plan, which complies with Rule 16(b)-3. The option vests in two equal installments on January 16, 2004 and 2005.

Remarks:

	/s/ Patrick B. Dorsey, Attorney-in-Fact	01/15/2010
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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