SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------


                                    FORM 8-K

                                 CURRENT REPORT

                             -----------------------


                       Pursuant to Section 13 or 15(d) of

                       the Securities Exchange Act of 1934



         Date of Report (Date of earliest event reported): July 10, 2001



                                  TIFFANY & CO.

             (Exact name of Registrant as specified in its charter)



           Delaware                   1-9494                   13-3228013
(State or other jurisdiction   (Commission File Number)     (I.R.S. Employer
       of incorporation)                                  Identification Number)


   727 Fifth Avenue, New York, New York                          10022
(Address of principal executive offices)                      (Zip Code)




Registrant's telephone number, including area code:  (212) 755-8000





Item 5.  Other Events.

     On July 10, 2001, Registrant issued the following press release providing a
second quarter business update.


NEW  YORK,  July 10,  2001 - Tiffany & Co.  (NYSE-TIF)  net sales in its  second
quarter-to-date  are  tracking  approximately  equal to  prior  year  and,  on a
constant-exchange-rate   basis  which   excludes   the  effect  of   translating
local-currency-denominated  sales into U.S.  dollars,  are a few  percent  above
prior year.  Assuming  similar trends for the rest of July, the Company  expects
that second  quarter net earnings  will be in a range of 23-25 cents per diluted
share,  compared with the prior year's 26 cents per diluted share. The published
First Call range of  security  analysts'  estimates  is 23-27  cents per diluted
share.

Preparing to address  investors at a conference in Boston,  Michael J. Kowalski,
president and chief executive officer,  said, "It should be no surprise that the
current U.S.  macro  environment  remains  challenging,  and we continue to face
difficult  comparisons to the robust  conditions of a year ago. U.S.  comparable
store sales are a few percent  below the prior year,  which is favorable to an 8
percent  decline in the first quarter.  We are pleased with the number of retail
transactions,  but restrained  customer spending continues to reduce the average
transaction  size.  International  sales  results are  generally  on or close to
expectations. In total, our earnings performance, benefiting from a higher gross
margin and expense control, is respectable in this environment."

Mr. Kowalski added, "Tiffany's initiatives in store expansion, merchandising and
marketing continue to be very rewarding.  Looking ahead, we expect further sales
improvement in the third quarter with net earnings approximating the prior year.
Based on an improving  retail  environment by year-end and  considerably  easier
comparisons,  we maintain our expectations for healthy sales and earnings growth
in the fourth quarter."

Tiffany's second quarter will end July 31. Results will be reported on August 16
and a  conference  call that day at 8:30 a.m.  (EST)  will be  broadcast  on the
Internet at www.shareholder.com/tiffany, www.vcall.com and www.streetevents.com.

Tiffany & Co. is the  internationally  renowned jeweler and specialty  retailer.
Sales are made  primarily  through  TIFFANY & CO.  stores and  boutiques  in the
Americas,  Asia-Pacific,  Europe and the Middle East. Direct Marketing  includes
Tiffany's corporate division, catalog and Internet sales. Additional information
can be found on  Tiffany's  Web  site,  www.tiffany.com  and on its  shareholder
information line (800) TIF-0110.

This press release  contains  certain  "forward-looking"  statements  concerning
expectations  for sales,  margins and  earnings.  Actual  results  might  differ
materially from those projected in the forward-looking  statements.  Information
concerning  factors that could cause actual results to differ materially are set
forth in  Tiffany's  2000 Annual  Report and in Form 10-K,  10-Q and 8-K Reports
filed with the Securities  and Exchange  Commission.  The Company  undertakes no
obligation  to  update or  revise  any  forward-looking  statements  to  reflect
subsequent events or circumstances.
                                     # # #





                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                            TIFFANY & CO.


                                    BY:     /s/ Patrick B. Dorsey
                                            ------------------------------------
                                            Patrick B. Dorsey
                                            Senior Vice President, Secretary and
                                            General Counsel

Date: July 11, 2001