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Segment data
9 Months Ended
Sep. 30, 2011
Segment Reporting [Abstract] 
Segment data
Segment data. Our Analog segment includes the following components that are based on product lines: High-Volume Analog & Logic (HVAL), High-Performance Analog (HPA) and Power Management (Power). Following the National acquisition which closed on September 23, 2011, our Analog segment also includes National’s ongoing operations under the name of Silicon Valley Analog (SVA).

Other includes our other operating segments that neither meet the quantitative thresholds for individually reportable segments, nor are they aggregated with other operating segments. These operating segments primarily include our smaller semiconductor product lines and our handheld graphing and scientific calculators.

Acquisition cost is recorded in Other. The expense associated with the incremental fair value write-up of both inventory and property, plant and equipment will be recorded in Other as well. This inventory-related expense will be classified as cost of revenue, and we expect it to cease after the fourth quarter of 2011. This property, plant and equipment-related expense will primarily be recognized as cost of revenue, tracking the depreciable lives of the underlying assets.

With the exception of goodwill, we do not identify or allocate assets by operating segment, nor does the chief operating decision maker evaluate operating segments using discrete asset information. There was no significant intersegment revenue. The accounting policies of the segments are the same as those described in the summary of significant accounting policies.
 
 
For Three Months Ended
Sept. 30,
 
For Nine Months Ended
Sept. 30,
 
2011
 
2010
 
2011
 
2010
Segment Revenue
 
 
 
 
 
 
 
Analog
$
1,557

 
$
1,581

 
$
4,680

 
$
4,461

Embedded Processing
539

 
579

 
1,668

 
1,535

Wireless
580

 
767

 
1,797

 
2,211

Other
790

 
813

 
2,170

 
2,234

Total revenue
$
3,466

 
$
3,740

 
$
10,315

 
$
10,441


 
For Three Months Ended
Sept. 30,
 
For Nine Months Ended
Sept. 30,
 
2011
 
2010
 
2011
 
2010
Segment Operating Profit
 
 
 
 
 
 
 
Analog
$
414

 
$
520

 
$
1,278

 
$
1,391

Embedded Processing
113

 
160

 
356

 
348

Wireless
78

 
180

 
301

 
502

Other
209

 
367

 
692

 
1,043

Total operating profit
$
814

 
$
1,227

 
$
2,627

 
$
3,284