485BPOS 1 free-2011.htm FREEDOM ANNUAL UPDATE 2011 free-c13coverpage.htm - Generated by SEC Publisher for SEC Filing
Registration No. 333-63401 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
FORM N-4 
REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 
Pre-Effective Amendment No. 
Post-Effective Amendment No. 13 
and/or 
REGISTRATION STATEMENT UNDER THE INVESTMENT COMPANY ACT OF 1940 

 

Amendment No. 139   
 
(Check appropriate box or boxes)   
 
Principal Life Insurance Company Separate Account B 
-------------------------------------------------------------------------------- 
(Exact Name of Registrant)   
 
Principal Life Insurance Company   
-------------------------------------------------------------------------------- 
(Name of Depositor)   
 
The Principal Financial Group, Des Moines, Iowa 50392 
-------------------------------------------------------------------------------- 
(Address of Depositor's Principal Executive Offices) (Zip Code) 
 
(515) 248-3842   
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Depositor's Telephone Number, including Area Code 
 
M. D. Roughton   
The Principal Financial Group Des Moines, Iowa 50392 
-------------------------------------------------------------------------------- 
(Name and Address of Agent for Service) 
 
Title of Securities Being Registered: Principal FreedomSM Variable Annuity Contract 

 

It is proposed that this filing will become effective (check appropriate box) 
___ immediately upon filing pursuant to paragraph (b) of Rule 485 
_X_ on May 1, 2011 pursuant to paragraph (b) of Rule 485 
___ 60 days after filing pursuant to paragraph (a)(1) of Rule 485 
___ on (date) pursuant to paragraph (a)(1) of Rule 485 
___ 75 days after filing pursuant to paragraph (a)(2) of Rule 485 
___ on (date) pursuant to paragraph (a)(2) of Rule 485 
If appropriate, check the following box: 
___ This post-effective amendment designates a new effective date for a previously filed post- effective amendment. 

 



PRINCIPAL FREEDOMSM VARIABLE ANNUITY 
ISSUED BY PRINCIPAL LIFE INSURANCE COMPANY (THE COMPANY) 
This Prospectus is dated May 1, 2011. 

 

The Company no longer offers or issues the Contract. This Prospectus is only for the use of the current Contract 
owners. 
 
The individual flexible premium deferred variable annuity contract (Contract) described in this Prospectus is funded 
with the Principal Life Insurance Company Separate Account B (Separate Account) and a fixed account (Fixed 
Account). The Fixed Account is a part of our General Account. The assets of each division of the Separate Account 
are invested in shares of a corresponding underlying mutual fund (the underlying mutual funds). The divisions 
available through the Contract are: 

 

American Century Variable Portfolios, Inc. – Class I  Principal Variable Contracts Funds, Inc. – Class 1 (cont.) 
·  Income & Growth Fund  ·  LargeCap S&P 500 Index Account 
Franklin Templeton Variable Insurance Products Trust Class 2  ·  LargeCap Value Account 
·  Templeton Growth Securities Fund  ·   MidCap Blend Account
Principal Variable Contracts Funds, Inc. – Class 1  ·   Money Market Account
·  Bond & Mortgage Securities Account  · Short-Term Income Account
·  Diversified International Account  ·   SmallCap Blend Account
·  Government & High Quality Bond Account  · SmallCap Growth Account II
·  LargeCap Growth Account I     

 

This prospectus provides information about the Contract and the Separate Account that you ought to know before 
investing. It should be read and retained for future reference. Additional information about the Contract is included in 
the Statement of Additional Information (SAI), dated May 1, 2011, which has been filed with the Securities and 
Exchange Commission (the Commission). The SAI is legally a part of this prospectus. The table of contents of the 
SAI is at the end of this prospectus. You may obtain a free copy of the SAI by writing or calling: 
 
Principal FreedomSM Variable Annuity
Principal Financial Group
P. O. Box 9382
Des Moines, Iowa 50306-9382
Telephone: 1-800-852-4450
 
An investment in the Contract is not a deposit in any bank and is not insured or guaranteed by the Federal Deposit 
Insurance Corporation or any other government agency. 
 
These securities have not been approved or disapproved by the Securities and Exchange Commission or 
any state securities commission nor has the Securities and Exchange Commission or any state securities 
commission passed upon the accuracy or adequacy of this prospectus. Any representation to the contrary 
is a criminal offense. 
This prospectus is valid only when attached to the current prospectuses for the underlying mutual funds. 
 
The Contract offered by this prospectus may not be available in all states. This prospectus is not an offer to sell, or 
solicitation of an offer to buy, the Contract in states in which the offer or solicitation may not be lawfully made. No 
person is authorized to give any information or to make any representation in connection with this Contract other than 
those contained in this prospectus. 

 



TABLE OF CONTENTS   
 
GLOSSARY  4 
SUMMARY OF EXPENSE INFORMATION  6 
SUMMARY  8 
Investment Limitations  8 
Transfers  8 
Surrenders  8 
Charges and Deductions  8 
Death Benefit  9 
Annuity Benefit Payments  9 
Examination Offer (free look)  9 
THE PRINCIPAL FREEDOMSM VARIABLE ANNUITY  9 
THE COMPANY  9 
THE SEPARATE ACCOUNT  10 
THE UNDERLYING MUTUAL FUNDS  10 
THE CONTRACT  11 
To Buy a Contract  11 
The Accumulation Period  13 
Telephone and Internet Services  17 
The Annuity Benefit Payment Period  19 
CHARGES AND DEDUCTIONS  22 
Mortality and Expense Risks Charge  22 
Premium Taxes  22 
Fixed Account Surrender Charge and Transfer Fee  22 
Waiver of Fixed Account Surrender Charge Rider  23 
Administration Charge  24 
Special Provisions for Group or Sponsored Arrangements  24 
FIXED ACCOUNT  25 
General Description  25 
Fixed Account Accumulated Value  25 
Fixed Account Transfers, Total and Partial Surrenders  26 
GENERAL PROVISIONS  27 
The Contract  27 
Delay of Payments  27 
Misstatement of Age or Gender  27 
Assignment  28 
Change of Owner  28 
Change of Annuitant  28 
Change of Beneficiary  28 
Contract Termination  28 
RIGHTS RESERVED BY THE COMPANY  29 
Frequent Trading and Market-Timing (Abusive Trading Practices)  29 
PERFORMANCE CALCULATION  30 
FEDERAL TAX MATTERS  31 
Non-Qualified Contracts  31 
Required Distributions for Non-Qualified Contracts  31 
IRA, SEP, and SIMPLE-IRA  32 
Withholding  33 
Mutual Fund Diversification  33 
STATE REGULATION  34 

 



GENERAL INFORMATION  34 
Reservation Rights  34 
Legal Opinions  34 
Legal Proceedings  34 
Other Variable Annuity Contracts  34 
Payments to Financial Intermediaries  34 
Service Arrangements and Compensation  35 
Independent Registered Public Accounting Firm  35 
FINANCIAL STATEMENTS  35 
TABLE OF SEPARATE ACCOUNT DIVISIONS  36 
TABLE OF CONTENTS OF THE STATEMENT OF ADDITIONAL INFORMATION  39 
CONDENSED FINANCIAL INFORMATION  40 

 



GLOSSARY 
account – series or portfolio of a mutual fund in which a division invests. 
accumulated value – an amount equal to the Fixed Account value plus the Separate Account value. 
annuitant – the person, including any joint annuitant, on whose life the annuity payment is based. This person may 
or may not be the owner. 
annuitization date – the date the owner’s accumulated value is applied, under an annuity payment option, to make 
income payments. 
contract date – the date that the Contract is issued and which is used to determine contract years. 
contract year – the one-year period beginning on the contract date and ending one day before the contract 
anniversary and any subsequent one-year period beginning on a contract anniversary (for example, if the contract 
date is June 5, 2006, the first contract year ends on June 4, 2007, and the first contract anniversary is June 5, 2007). 
Fixed Account – an account which earns guaranteed interest. 
home office – the office where notices, requests and purchase payments must be sent. All amounts payable to us 
under the Contract are payable through the home office. 
investment options – the Fixed Account and Separate Account divisions. 
joint annuitant – one of the annuitants on whose life the annuity benefit payment is based. Any reference to the 
death of the annuitant means the death of the first annuitant to die. 
joint owner – an owner who has an undivided interest with the right of survivorship in this Contract with another 
owner. Any reference to the death of the owner means the death of the first owner to die. 
non-qualified contract – a contract which does not qualify for favorable tax treatment under the Internal Revenue 
Code as a Qualified Plan, Individual Retirement Annuity, Roth IRA, SEP IRA, Simple IRA or Tax Sheltered Annuity. 
notice – any form of communication received by us, at the home office, either in writing or in another form approved 
by us in advance. 
owner – the person, including joint owner, who owns all the rights and privileges of this Contract. 
purchase payments – the gross amount contributed to the Contract. Fixed Account purchase payments include 
transfers into the Fixed Account from any division. 
qualified plans – retirement plans which receive favorable tax treatment under Section 401 or 403(a) of the Internal 
Revenue Code (the Code). 
Separate Account Division (division(s)) – a part of the Separate Account which invests in shares of an underlying 
mutual fund. 
transfer – moving all or a portion of your accumulated value to or among one investment option or another. 
Simultaneous transfers are considered to be one transfer for purposes of calculating the transfer fee, if any. 
underlying mutual fund – a registered open-end investment company, or a separate division or portfolio thereof, in 
which a division invests. 
unit – the accounting measure used to calculate the value of a division prior to annuitization date. 
unit value – a measure used to determine the value of an investment in a division. 
valuation date – each day the New York Stock Exchange (NYSE) is open. 

 



valuation period – the period of time from one determination of the value of a unit of a division to the next. Each 
valuation period begins at the close of normal trading on the NYSE, generally 4:00 p.m. E.T. (3:00 p.m. C.T.) on each 
valuation date and ends at the close of normal trading of the NYSE on the next valuation date. 
 
we, our, us – Principal Life Insurance Company. We are also referred to throughout this prospectus as the 
Company. 
 
written request – actual delivery to the Company at the home office of a written notice or request, signed and dated, 
on a form we supply or approve. Your notice may be mailed to: 
 
Principal FreedomSM Variable Annuity
Principal Financial Group
P. O. Box 9382
Des Moines, Iowa 50306-9382

 



SUMMARY OF EXPENSE INFORMATION 
 
The tables below describe the fees and expenses that you will pay when buying, owning and surrendering the 
Contract. 
 
The following table describes the fees and expenses that you will pay at the time that you buy the Contract, 
surrender the Contract or transfer cash value between investment options. 

 

Contract owner transaction expenses 
Sales charge imposed on purchase payments (as a     
percentage of purchase payments)  ·  none 
Maximum surrender charge (as a percentage of     
amount surrendered)     
· surrenders from the Separate Account  ·  none 
· surrenders from the Fixed Account(1)  ·  6% 
Transfer Fee (as a percentage of amount transferred)     
· transfer from Separate Account  ·  none 
· transfer from Fixed Account(1)  ·  6% 
State Premium Taxes (vary by state)     
· guaranteed maximum  ·  3.5% of purchase payments made 
· current  ·  zero 

 

(1) Table of Fixed Account Surrender Charges and Transfer Fees
  Surrender charge 
  and transfer fee 
Number of completed contract years  applied to Fixed Account 
since each Fixed Account  surrenders and transfers beyond 
purchase payment* was made  Free Transaction Amount 
0 (year of purchase payment)  6% 
1  6% 
2  6% 
3  5% 
4  4% 
5  3% 
6  2% 
7 and later  0% 

 

* Includes amounts transferred to the Fixed Account from divisions. Each Fixed Account purchase payment begins in year 0 for purposes of 
calculating the percentage applied to that payment 
 
Please note that in addition to the fees shown, the Separate Account and/or sponsors of the underlying mutual funds 
may adopt requirements pursuant to rules and/or regulations adopted by federal and/or state regulators which 
require us to collect additional transfer fees and/or impose restrictions on transfers. 
 
The following table describes the fees and expenses that are deducted periodically during the time that you own the 
Contract, not including underlying mutual fund fees and expenses. 

 

Periodic Expenses
Separate Account Annual Expenses   
(as a percentage of separate account accumulated value)   
·  guaranteed maximum   
  Mortality and Expense Risks Charge  1.25% 
  Administration Charge  0.15% 
  Total Separate Account Annual Expense  1.40% 
 
·  current   
  Mortality and Expense Risks Charge  0.85% 
  Administration Charge  0.00% 
  Total Separate Account Annual Expense  0.85% 

 



This table shows the minimum and maximum total operating expenses, charged by the underlying mutual funds, that 
you may pay periodically during the time that you own the contract. More detail concerning the fees and expenses of 
each underlying mutual fund is contained in its prospectus. 

 

Minimum and Maximum Annual Underlying Mutual Fund Operating Expenses 
as of December 31, 2010
 
  Minimum  Maximum 
 
Total annual underlying mutual fund operating expenses     
(expenses that are deducted from underlying mutual fund  0.27%  1.05% 
assets, including management fees, distribution and/or     
service (12b-1) fees and other expenses)     

 

The annual fees and expenses charged by each underlying mutual fund are shown in each fund’s current 
prospectus. 
 
Example 
 
This example is intended to help you compare the cost of investing in the contract with the cost of investing in other 
variable annuity contracts. These costs include contract owner transaction expenses, contract fees, separate account 
annual expenses, and underlying mutual fund fees and expenses. Although your actual costs may be higher or 
lower, based on these assumptions, your costs would be as shown below. 
 
This example reflects the maximum charges imposed if you were to purchase the Contract. Also reflects the 
minimum and maximum annual underlying mutual fund operating expenses as of December 31, 2010 (without 
voluntary waivers of fees by the underlying funds, if any). This example assumes: 
·  a $10,000 investment in the Contract for the time periods indicated; 
·  a 5% return each year; 
·  no annual contract fee; 
·  all the accumulated value is invested in the Separate Account divisions; and 
·  the total Separate Account charges associated with the most expensive combination of optional benefits with 
  highest/ lowest fund expense 

 

  If you surrender your         If you fully annuitize your 
  contract at the end of the  If you do not contract at the end of the 
  applicable time period  surrender your contract  applicable time period 
 
  1 Yr.  3 Yrs.  5 Yrs.  10 Yrs.  1 Yr.  3 Yrs.  5 Yrs.  10 Yrs.  1 Yr.  3 Yrs.  5 Yrs.  10 Yrs. 
 
Maximum Total Underlying                         
Mutual Fund Operating                         
Expenses (1.05%)  241  740  1,266  2,701  241  740  1,266  2,701  241  740  1,266  2,701 
 
Minimum Total Underlying                         
Mutual Fund Operating                         
Expenses (0.27%)  164  508  876  1,909  164  508  876  1,909  164  508  876  1,909 

 



SUMMARY 
 
This prospectus describes an individual flexible premium variable annuity offered by the Company. The Contract is 
designed to provide individuals with retirement benefits, including plans and trusts that do not qualify for special tax 
treatment under the Code and for purchase by persons participating in individual retirement annuity plans that meet 
the requirements of Section 408 of the Code. 
 
A significant advantage of the Contract is that it provides the ability to accumulate capital on a tax-deferred basis. 
The purchase of a Contract to fund a tax-qualified retirement account does not provide any additional tax deferred 
treatment of earnings beyond the treatment provided by the tax-qualified retirement plan itself. However, the Contract 
does provide benefits such as lifetime income payments, family protection through death benefits and asset 
allocation.   
 
This is a brief summary of the Contract’s features. More detailed information follows later in this prospectus. 
 
Investment Limitations 
 
·  Initial purchase payment must be $10,000 or more. 
·  Each subsequent purchase payment must be $50 or more. 
·  The total purchase payments made during the life of the Contract may not be greater than $2 million. 
 
You may allocate your net purchase payments to the investment options. 
 
·  A complete list of the divisions may be found in the TABLE OF SEPARATE ACCOUNT DIVISIONS. Each 
  Division invests in shares of an underlying mutual fund. More detailed information about the underlying mutual 
  funds may be found in the current prospectus for each underlying mutual fund. 
·  The investment options also include the Fixed Account. 
 
Transfers (see Separate Account Division Transfers for additional restrictions) 
 
·  During the accumulation period: 
  ·  from the divisions: 
    ·  dollar amount or percentage of transfer must be specified; and 
    ·  transfer may occur on scheduled or unscheduled basis. 
  ·  from the Fixed Account: 
    ·  percentage or dollar amount of transfer must be specified; and 
    ·  amounts available for transfer without payment of a transfer fee are limited (see Fixed Account 
      Transfers, Total and Partial Surrenders). 
·  During the annuity benefit payment period, transfers are not permitted (no transfers once payments have begun). 
 
Surrenders (total or partial) (see Separate Account Surrender and Fixed Account Transfers, Total and Partial 
Surrenders) 
 
·  During the accumulation period: 
  ·  a dollar amount must be specified; 
  ·  surrenders before age 59 1/2 may involve an income tax penalty (see Federal Tax Matters); 
  ·  surrender amounts may be subject to a surrender charge; and 
  ·  a full surrender is permitted prior to the annuitization date. 
·  During the annuity benefit payment period, surrenders are not permitted. 
 
Charges and Deductions 
 
·  There is no sales charge on purchase payments. 
·  A contingent deferred surrender charge is imposed on certain total or partial surrenders from the Fixed Account. 
·  A transfer fee applies to certain transfers from the Fixed Account to divisions. 
·  A mortality and expense risks daily charge equal to 0.85% per year applies to amounts in the Separate Account. 
  The Company reserves the right to increase this charge, but guarantees that it will not exceed 1.25% per year. 
·  The daily Separate Account administration charge is currently 0%, but the Company reserves the right to assess 
  a charge not to exceed 0.15% annually. 
·  Certain states and local governments impose a premium tax. The Company reserves the right to deduct the 
  amount of the tax from purchase payments or accumulated values. 

 



Death Benefit 
 
·  During the accumulation period: 
  ·  the death benefit is the greater of: 
    ·  accumulated value, or 
    ·  purchase payments minus partial surrenders, any transaction fees, surrender charges and transfer fees. 
  ·  You may choose to have death benefit payments made under an annuity benefit payment option. 
·  During the annuity period, payments to your named beneficiary(ies) will continue only as provided by the annuity 
  benefit payment option selected. 
 
Annuity Benefit Payments 
 
·  You may choose from several fixed annuity benefit payment options which start on your selected annuitization 
  date.   
·  Annuity benefit payments are made to the owner (or beneficiary depending on the annuity benefit payment option 
  selected). You should carefully consider the tax implications of each annuity benefit payment option (see Annuity 
  Benefit Payment Options and FEDERAL TAX MATTERS). 
 
Examination Offer (free look) 
 
·  You may return the Contract during the free look which is generally 10 days from the date you receive your 
  Contract. The free look may be longer in certain states. 
·  We return either all purchase payments made or the accumulated value, whichever is required by applicable 
  state law. 
 
PRINCIPAL FREEDOMSM VARIABLE ANNUITY 
 
Principal FreedomSM Variable Annuity is significantly different from a fixed annuity. As the owner of a variable 
annuity, you assume the risk of investment gain or loss (as to amounts in the divisions) rather than the insurance 
company. The amount available for annuity benefit payments under a variable annuity is not guaranteed. The 
amount available for payments varies with the investment performance of the portfolio securities of the underlying 
mutual fund(s). 
 
Based on your investment objectives, you direct the allocation of purchase payments and accumulated value. There 
can be no assurance that your investment objectives will be achieved. 
 
THE COMPANY 
 
The Company is a stock life insurance company with authority to transact life and annuity business in all states of the 
United States and the District of Columbia. Our home office is located at: Principal Financial Group, Des Moines, 
Iowa 50392. We are a wholly owned subsidiary of Principal Financial Services, Inc., which in turn, is a wholly owned 
direct subsidiary of Principal Financial Group, Inc., a publicly-traded company. 
 
On June 24, 1879, we were incorporated under Iowa law as a mutual assessment life insurance company named 
Bankers Life Association. We became a legal reserve life insurance company and changed our name to Bankers Life 
Company in 1911. In 1986, we changed our name to Principal Mutual Life Insurance Company. In 1998, we became 
Principal Life Insurance Company, a subsidiary stock life insurance company of Principal Mutual Holding Company, 
as part of a reorganization into a mutual insurance holding company structure. In 2001, Principal Mutual Holding 
Company converted to a stock company through a process called demutualization, resulting in our current 
organizational structure. 

 



THE SEPARATE ACCOUNT 
 
Principal Life Insurance Company Separate Account B was established under Iowa law on January 12, 1970 and 
was registered as a unit investment trust with the SEC on July 17, 1970. This registration does not involve SEC 
supervision of the investments or investment policies of the Separate Account. We do not guarantee the investment 
results of the Separate Account. There is no assurance that the value of your Contract will equal the total of the 
purchase payments you make to us. 
 
The Separate Account is not affected by the rate of return of our general account or by the investment performance 
of any of our other assets. Any income, gain, or loss (whether or not realized) from the assets of the Separate 
Account are credited to or charged against the Separate Account without regard to our other income, gains, or 
losses. Obligations arising from the Contract, including the promise to make annuity benefit payments, are general 
corporate obligations of the Company. Assets of the Separate Account attributed to the reserves and other liabilities 
under the Contract may not be charged with liabilities arising from any of our other businesses. 
 
The Separate Account is divided into divisions. The assets of each division invest in a corresponding underlying 
mutual fund. New divisions may be added and made available. Divisions may also be eliminated from the Separate 
Account following SEC approval. 
 
The Company does not guarantee the investment results of the Separate Account. There is no assurance that the 
value of your Contract will equal the total of your purchase payments. 
 
In a low interest rate environment, yields for the Money Market division, after deduction of all applicable Contract and 
rider charges, may be negative even though the underlying money market fund’s yield, before deducting for such 
charges, is positive. If you allocate a portion of your Contract value to a Money Market division or participate in a 
scheduled automatic transfers program or Automatic Portfolio Rebalancing program where the Contract value is 
allocated to a Money Market division, that portion of your Contract value allocated to the Money Market division may 
decrease in value. 
 
THE UNDERLYING MUTUAL FUNDS 
 
The underlying mutual funds are registered under the Investment Company Act of 1940 as open-end investment 
management companies. The underlying mutual funds provide the investment vehicles for the Separate Account. A 
full description of the underlying mutual funds, the investment objectives, policies and restrictions, charges and 
expenses and other operational information are contained in the accompanying prospectuses (which should be read 
carefully before investing) and the Statement of Additional Information (SAI). You may request additional copies 
of these documents without charge from your registered representative or by calling us at 1-800-852-4450. 
 
We purchase and sell shares of the underlying mutual fund for the Separate Account at their net asset value. Shares 
represent interests in the underlying mutual fund available for investment by the Separate Account. Each underlying 
mutual fund corresponds to one of the divisions. The assets of each division are separate from the others. A 
division’s performance has no effect on the investment performance of any other division. 
 
The underlying mutual funds are NOT available to the general public directly. The underlying mutual funds are 
available only as investment options in variable life insurance policies or variable annuity contracts issued by life 
insurance companies and qualified plans. Some of the underlying mutual funds have been established by investment 
advisers that manage publicly traded mutual funds having similar names and investment objectives. While some of 
the underlying mutual funds may be similar to, and may in fact be modeled after publicly traded mutual funds, you 
should understand that the underlying mutual funds are not otherwise directly related to any publicly traded mutual 
fund. Consequently, the investment performance of any underlying mutual fund may differ substantially from the 
investment performance of a publicly traded mutual fund. 
 
The Table of Separate Account Divisions later in this prospectus contains a brief summary of the investment 
objectives and a listing of the advisor and, if applicable, sub-advisor for each division. 

 



Deletion or Substitution of Divisions 
 
We reserve the right, within the law, to make additions, deletions and substitutions for the divisions. We will make no 
such substitution or deletion without first notifying you and obtaining approval of the appropriate insurance regulatory 
authorities and the SEC (to the extent required by 1940 Act). 
 
If the shares of a division are no longer available for investment or if, in the judgment of our management, investment 
in a division becomes inappropriate for the purposes of our contract, we may eliminate the shares of a division and 
substitute shares of another division of the Trust or another open-end registered investment company. Substitution 
may be made with respect to both existing investments and the investment of future premium payments. 
 
If we eliminate divisions, you may change allocation percentages and transfer any value in an affected division to 
another division(s) without charge. You may exercise this exchange privilege until the later of 60 days after a) the 
effective date of the additions, deletions and/or substitutions of the change, or b) the date you receive notice of the 
options available. You may only exercise this right if you have any value in the affected division(s). 
 
We also reserve the right to establish additional divisions, each of which would invest in a separate underlying mutual 
fund with a specified investment objective. 
 
Voting Rights 
 
We vote shares of the underlying mutual funds owned by the Separate Account according to the instructions of 
owners. 
 
We will notify you of shareholder meetings of the mutual funds underlying the divisions in which you hold units. We 
will send you proxy materials and instructions for you to provide voting instructions to us. We will arrange for the 
handling and tallying of proxies received from you and other owners. If you give no voting instructions, we will vote 
those shares in the same proportion as shares for which we received instructions. 
 
We determine the number of fund shares that you may instruct us to vote by allocating one vote for each $100 of 
accumulated contract value in the division. Fractional votes are allocated for amounts less than $100. We determine 
the number of underlying fund shares you may instruct us to vote as of the record date established by the mutual 
fund for its shareholder meeting. In the event that applicable law changes or we are required by regulators to 
disregard voting instructions, we may decide to vote the shares of the underlying mutual funds in our own right. 
 
NOTE: Because there is no required minimum number of votes, a small number of votes can have a 
disproportionate effect. 
 
THE CONTRACT 
 
The descriptions that follow are based on provisions of the Contract offered by this prospectus. You should refer to 
the actual Contract and the terms and limitations of any tax qualified plan which is to be funded by the Contract. Tax 
qualified plans are subject to several requirements and limitations which may affect the terms of any particular 
Contract or the advisability of taking certain action permitted by the Contract. 
 
To Buy a Contract 
 
If you want to buy a Contract, you must submit an application and make an initial purchase payment. If the 
application is complete and the Contract applied for is suitable, the Contract is issued. If the completed application is 
received in proper order, the initial purchase payment is credited within two valuation days after the later of receipt of 
the application or receipt of the initial purchase payment at the Company’s home office. If the initial purchase 
payment is not credited within five valuation days, it is refunded unless we have received your permission to retain 
the purchase payment until we receive the information necessary to issue the Contract. 

 



Tax-qualified retirement arrangements, such as IRAs, SEPs, and SIMPLE-IRAs, are tax-deferred. You derive no 
additional benefit from the tax deferral feature of the annuity. Consequently, an annuity should be used to 
fund an IRA, or other tax qualified retirement arrangement to benefit from the annuity’s features other than 
tax deferral. These features may include guaranteed lifetime income, death benefits without surrender charges, 
guaranteed caps on fees, and the ability to transfer among investment options without sales or withdrawal charges. 
 
Purchase Payments 
 
The initial purchase payment must be at least $10,000. Subsequent purchase payments must be at least $50. The 
total of all purchase payments may not be greater than $2,000,000 without our prior approval. The company reserves 
the right to increase the minimum amount for each purchase payment to not more than $1,000. 
 
Allocation of purchase payments 
Your purchase payments are allocated to the divisions and/or the Fixed Account according to your instructions. The 
percentage allocation for future purchase payments may be changed, without charge, at any time by sending a 
written request to or calling the home office. The allocation changes are effective at the end of the valuation period in 
which your new instructions are received. You may not allocate your investment to the Fixed Account if it causes the 
value of the Fixed Account to be more than $1,000,000 (without our prior approval). 
 
Right to Examine the Contract (free look) 
 
It is important to us that you are satisfied with the purchase of your Contract. Under state law, you have the right to 
return the Contract for any reason during the examination offer period (a free look). The examination offer period is 
the later of 10 days after the Contract is delivered to you, or such later date as specified by applicable state law. 
 
Although we currently allocate your initial purchase payments to the investment options you have selected, we 
reserve the right to allocate initial purchase payments to the Money Market Division during the examination offer 
period. In addition, we are required to allocate initial purchase payments to the Money Market Division if the Contract 
is issued in California and the owner is age 60 or older. After the examination offer period expires, your accumulated 
value will be converted into units of the divisions according to your allocation instructions. The units allocated will be 
based on the unit value next determined for each division. 
 
If you properly exercise your free look, we will rescind the Contract and we will pay you a refund of your current 
accumulated value plus any premium tax charge deducted, less any applicable federal and state income tax 
withholding and depending on the state in which the Contract was issued, any applicable fees and charges. The 
amount returned to you may be higher or lower than the purchase payment(s) applied during the examination offer 
period. Some states require us to return to you the amount or your purchase payment(s); if so, we will return the 
greater of your purchase payments or your current accumulated value plus any premium tax charge deducted, less 
any applicable federal and state income tax withholding and depending upon the state in which the Contract was 
issued, any applicable fees and charges. 
 
If you are purchasing this Contract to fund an IRA, SIMPLE-IRA, or SEP-IRA and you return it on or before the 
seventh day of the examination offer period, we will return the greater of: 
 
·  the total purchase payment(s) made; or 
·  your accumulated value plus any premium tax charge deducted, less any applicable federal and state income tax 
  withholding and depending upon the state in which the Contract was issued, any applicable fees and charges. 
 
To return a Contract, you must send a written request to us or to the registered representative who sold it to you 
before the close of business on the last day of the examination offer period. 
 
You may obtain more specific information regarding the free look from your registered representative or by calling us 
at 1-800-852-4450. 

 



The Accumulation Period 
 
The Value of Your Contract 
The value of your Contract is the total of the Separate Account value plus any Fixed Account value. The Fixed 
Account value is described in the section titled FIXED ACCOUNT. 
 
As owner of the Contract, you bear the investment risk. The Contract’s accumulated value reflects the 
investment experience of the divisions that you choose. It also reflects your purchase payments, partial surrenders 
and the Contract expenses deducted from the Separate Account. 
 
The Separate Account division accumulated value changes from day to day. To the extent the accumulated value is 
allocated to the Separate Account, you bear the investment risk. At the end of any valuation period, your Contract’s 
value in a division is: 
 
·  the number of units you have in a division multiplied by 
·  the value of a unit in the division. 
 
The number of units is the total of units purchased by allocations to the division from: 
 
·  your initial purchase payment; 
·  subsequent purchase payments; and 
·  transfers from another division or the Fixed Account. 
 
minus units sold: 
 
·  for partial surrenders from the division; 
·  as part of a transfer to another division or the Fixed Account; and 
·  to pay Contract charges and fees. 
 
Unit values are calculated each valuation date at the close of normal trading of the NYSE. To calculate the unit value 
of a division, the unit value from the previous valuation date is multiplied by the divisions’ net investment factor for the 
current valuation period. The number of units does not change due to a change in unit value. 
 
The net investment factor measures the performance of each division. The net investment factor for a valuation 
period is [(a plus b) divided by (c)] minus d where: 
 
a = the share price (net asset value) of the underlying mutual fund at the end of the valuation period; 
b = the per share amount of any dividend* (or other distribution) made by the mutual fund during the valuation 
period; 
c = the share price (net asset value) of the underlying mutual fund at the end of the previous valuation period; 
and   
d = are the total Separate Account annual expenses. 
 
*  When an investment owned by an underlying mutual fund pays a dividend, the dividend increases the net 
  asset value of a share of the underlying mutual fund as of the date the dividend is recorded. As the net asset 
  value of a share of an underlying mutual fund increases, the unit value of the corresponding division also 
  reflects an increase. Payment of a dividend under these circumstances does not increase the number of 
  units you own in the division. 
 
The Separate Account charges (if any) and the mortality and expense risks charge are calculated by dividing the 
annual amount of the charge by 365 and multiplying by the number of days in the valuation period. 

 



Purchase Payments 
·  On your application, you direct how your purchase payments will be allocated to the divisions that you choose. 
·  Allocations must be in percentages. 
·  Percentages must be in whole numbers and total 100%. 
·  Subsequent purchase payments are allocated according to your then current allocation instructions. 
·  Changes to the allocation instructions are made without charge. 
  ·  A change is effective on the next valuation period after we receive your new instructions. 
  ·  You can change the current allocations and future allocation instructions by: 
    ·  mailing your instructions to us; 
    ·  calling us at 1-800-852-4450 (if telephone privileges apply); 
    ·  faxing your instructions to us at 1-866-894-2087; or 
    ·  visiting www.principal.com. 
·  Changes to purchase payment allocations do not result in the transfer of any existing division accumulated 
  values. You must provide specific instructions to transfer existing accumulated values. 
·  Purchase payments are credited on the basis of the unit value next determined after we receive a purchase 
  payment. 
 
Division Transfers 
You may request an unscheduled transfer or set up a scheduled transfer by: 
 
  ·  mailing your instructions to us; 
  ·  calling us at 1-800-852-4450 (if telephone privileges apply); 
  ·  faxing us at 1-866-894-2087; or 
  ·  visiting www.principal.com (if internet privileges apply). 
You must specify the dollar amount of percentage to transfer from each division. In states where allowed, we reserve 
the right to reject transfer instructions from someone providing them for multiple contracts for which he or she is not 
the owner.   
 
You may not make a transfer to the Fixed Account if: 
 
  ·  a transfer has been made from the Fixed Account to a division within six months; or 
  ·  after the transfer, the Fixed Account value would be more than $1,000,000 (without our prior approval). 
 
Unscheduled Transfers 
·  You may make unscheduled division transfers from one division to another division or to the Fixed Account. 
·  The transfer is made, and values determined, as of the end of the valuation period in which we receive your 
  request.   
·  The transfer amount must be equal to or greater than the lesser of $50 or the total value of the division from 
  which the transfer is being made. 
 
Limitations on Unscheduled Transfers. We reserve the right to reject excessive exchanges or purchases if the 
trade would disrupt the management of the Separate Account, any division of the Separate Account or any 
underlying mutual fund. In addition, we may suspend or modify transfer privileges in our sole discretion at any time to 
prevent market timing efforts that could disadvantage other owners. These modifications could include, but not be 
limited to:   
 
  ·  requiring a minimum time period between each transfer; 
  ·  imposing a transfer fee; 
  ·  limiting the dollar amount that an owner may transfer at any one time; or 
  ·  not accepting transfer requests from someone providing requests for multiple Contracts for which he or she 
    is not the owner. 

 



Scheduled Transfers (Dollar Cost Averaging) 
·  You may elect to have transfers made on a scheduled basis. 
·  You must specify the dollar amount of the transfer. 
·  There is no charge for scheduled transfers and no charge for participating in the scheduled transfer program. 
·  You select the transfer date (other than the 29th, 30th or 31st) and the transfer period 
  ·  quarterly (on a calendar year or contract year basis) or 
  ·  semiannually or annually (on a contract year basis). 
·  If the selected date is not a valuation date, the transfer is completed on the next valuation date. 
·  Transfers continue until your value in the division is zero or we receive notice to stop the transfers. 
·  We reserve the right to limit the number of divisions from which simultaneous transfers are made. In no event will 
  it ever be less than two. 
·  If you want to stop a scheduled transfer, you must provide us notice prior to the date of the scheduled transfer. 
 
Scheduled transfers are designed to reduce the risks that result from market fluctuations. They do this by spreading 
out the allocation of your money to investment options over a longer period of time. This allows you to reduce the risk 
of investing most of your money at a time when market prices are high. The results of this strategy depend on market 
trends and are not guaranteed. 

 

Example:       
 
Month  Amount Invested  Share Price  Shares Purchased 
January  $100  $ 25.00  4 
February  $100  $ 20.00  5 
March  $100  $ 20.00  5 
April  $100  $ 10.00  10 
May  $100  $ 25.00  4 
June  $100  $ 20.00  5 
Total  $600  $120.00  33 

 

In the example above, the average share price is $20.00 (total of share prices ($120.00) divided by number of 
purchases (6)). The average share cost is $18.18 (amount invested ($600.00) divided by number of shares 
purchased (33)). 
 
Separate Account surrenders 
Surrenders from the Separate Account are generally paid within seven days of the effective date of the request for 
surrender (or earlier if required by law). However, certain delays in payment are permitted (see GENERAL 
PROVISIONS - Delay of Payment). Surrenders before age 59 1/2 may involve an income tax penalty (see FEDERAL 
TAX MATTERS). You must send us a written request for any surrender. 
 
You may specify surrender allocation percentages with each partial surrender request. If you don’t provide us with 
specific percentages, we will use your purchase payment allocation percentages for the partial surrender. 
 
Total Surrender 
·  You may surrender the Contract on or before the annuitization date. 
·  You receive the cash surrender value at the end of the valuation period during which we receive your surrender 
  request. 
·  The cash surrender value is the total of the values of your divisions plus any amount you have in the Fixed 
  Account minus any applicable surrender charge or transaction fee. 
·  The written consent of all collateral assignees and irrevocable beneficiaries must be obtained prior to surrender. 
·  We reserve the right to require you to return the Contract to us prior to making any payment though this does not 
  affect the amount of the cash surrender value. 

 



Unscheduled partial surrender 
· Prior to the annuitization date, you may surrender a part of the Fixed Account and/or Separate Account value by 
sending us a written request. 
· You must specify the dollar amount of the surrender (which must be $50 or more). 
· The surrender is effective at the end of the valuation period during which we receive your written request for 
surrender. 
· The surrender is deducted from your Fixed Account value and/or your division(s) according to the surrender 
allocation percentages you specify. 
· If surrender allocation percentages are not specified, we use your purchase payment allocation percentages. 
· We surrender units from the divisions and/or Fixed Account amounts to equal the dollar amount of the surrender 
request plus any applicable Fixed Account surrender charge. 
· The accumulated value after the unscheduled partial surrender must be equal or greater than $5,000 (we reserve 
the right to change the minimum remaining accumulated value but it will not be greater than $10,000). 
 
Scheduled partial surrender 
· You may elect partial surrenders on a periodic basis by sending us written notice. 
· Your accumulated value must be at least $5,000 when the surrenders begin. 
· Surrenders are made from any of the divisions and/or the Fixed Account. 
· You may specify monthly, quarterly, semiannually or annually and pick a surrender date (other than the 29th, 
30th or 31st). 
· If the selected date is not a valuation date, the transfer is completed on the next valuation date. 
· The surrender is deducted from your Fixed Account value and/or any division(s) according to the surrender 
allocation percentages you specify. 
· If surrender allocation percentages are not specified, we use your purchase payment allocation percentages. 
· We surrender units from the divisions and/or Fixed Account to equal the dollar amount of the surrender request 
plus any applicable Fixed Account surrender charge. 
· The surrenders continue until the accumulated value is zero or we receive written notice to stop them. 
 
Automatic Portfolio Rebalancing (APR) 
· APR allows you to maintain a specific percentage of your accumulated value in specified divisions over time. 
· You may elect APR at any time after the examination offer period has expired. 
· APR is not available if you have arranged scheduled transfers from the same division. 
· There is no charge for APR transfers and no charge for participating in the APR program. 
· APR may be done on the frequency you specify: 
·  quarterly (on a calendar year or contract year basis); or 
·  semiannually or annually (on a contract year basis). 
· You may rebalance by: 
·  mailing your instructions to us, 
·  calling us at 1-800-852-4450 (if telephone privileges apply); 
·  faxing your instructions to us at 1-866-894-2087; or 
·  visiting www.principal.com. 
 
Divisions are rebalanced at the end of the valuation period during which we receive your request. 
 
Example: You elect APR to maintain your accumulated value with 50% in the LargeCap Value Division and 
  50% in the Bond & Mortgage Securities Division. At the end of the specified period, 60% of the 
  accumulated value is in the LargeCap Value Division, with the remaining 40% in the Bond & 
  Mortgage Securities Division. By rebalancing, units from the LargeCap Value Division are sold and 
  invested in the Bond & Mortgage Securities Division so that 50% of the accumulated value is once 
  again in each division. 

 



Telephone and Internet Services 
 
If you elect telephone services or you elect internet services and satisfy our internet service requirements (which are 
designed to ensure compliance with federal UETA and E-SIGN laws), instructions for the following transactions may 
be given to us via the telephone or internet: 
 
·  make purchase payment allocation changes; 
·  set up Dollar Cost Averaging (DCA) scheduled transfers; 
·  make transfers; and 
·  make changes to APR. 
 
Neither the Company nor the Separate Account is responsible for the authenticity of telephone service or internet 
transaction requests. We reserve the right to refuse telephone service or internet transaction requests. You are liable 
for a loss resulting from a fraudulent telephone or internet order that we reasonably believe is genuine. We follow 
procedures in an attempt to assure genuine telephone service or internet transactions. If these procedures are not 
followed, we may be liable for loss caused by unauthorized or fraudulent transactions. The procedures may include 
recording telephone service transactions, requesting personal identification (name, address, security phrase, 
password, daytime telephone number, social security number and/or birth date) and sending written confirmation to 
your address of record. 
 
Instructions received via our telephone services and/or the internet are binding on both owners if the Contract is 
jointly owned. 
 
If the Contract is owned by a business entity or a trust, an authorized individual (with the proper password) may use 
telephone and/or internet services. Instructions provided by the authorized individual are binding on the owner. 
 
We reserve the right to modify or terminate telephone service or internet transaction procedures at any time. 
Whenever reasonably feasible, we will provide you with prior notice if we modify or terminate telephone service or 
internet services. In some instances, it may not be reasonably feasible to provide prior notice if we modify or 
terminate telephone service or internet transaction procedures; however, any modification or termination will apply to 
all Contract owners in a non-discriminatory fashion. 
 
Telephone Services 
Telephone services are available to you. Telephone services may be declined on the application or at any later date 
by providing us with written notice. You may also elect telephone authorization for your registered representative by 
providing us written notice. 
 
If you elect telephone privileges, instructions 
·  may be given by calling us at 1-800-852-4450 while we are open for business (generally, between 8 a.m. 
  and 5 p.m. Eastern Time on any day that the NYSE is open). 
·  are effective the day they are received if we receive the instructions in good order before the close of normal 
  trading of the NYSE (generally 4:00 p.m. Eastern Time). 
·  are effective the next valuation day if we receive the instructions when we are not open for business and/or 
  after the NYSE closes its normal trading. 
 
Internet   
Internet services are available to you if you register for a secure login on the Principal Financial Group web site, 
www.principal.com. You may also elect internet authorization for your registered representative by providing us 
written notice. 
 
If you register for internet privileges, instructions 
·  are effective the day they are received if we receive the instructions in good order before the close of normal 
  trading of the NYSE (generally 4:00 p.m. Eastern Time). 
·  are effective the next valuation day if we receive the instructions when we are not open for business and/or 
  after the NYSE closes its normal trading. 

 



Death Benefit 
 
This Contract provides a death benefit upon the death of the owner. The Contract will not provide death benefits 
upon the death of an annuitant unless the annuitant is also an owner or the owner is not a natural person. 
 
The following table illustrates the various situations and the resulting death benefit payment if you die before the 
annuitization date. 

 

If you die and...  And...  Then... 
 
You are the sole owner  Your spouse is not named as  The beneficiary(ies) receive the death benefit under the Contract. 
  a primary beneficiary   
    If a beneficiary dies before you, on your death we will make equal payments to 
    the surviving beneficiaries unless you provided us with other written 
    instructions. If no beneficiary(ies) survive you, the death benefit is paid to your 
    estate in a single payment. 
 
    Upon your death, only your beneficiary(ies’) right to the death benefit will 
    continue; all other rights and benefits under the Contract will terminate. 
 
You are the sole owner  Your spouse is named as a  Your spouse may either 
  primary beneficiary  a. elect to continue the Contract; or 
    b. receive the death benefit under the Contract. 
 
    All other beneficiaries receive the death benefit under the Contract. 
 
    If a beneficiary dies before you, on your death we will make equal payments to 
    the surviving beneficiaries unless you provided us with other written 
    instructions. If no beneficiary(ies) survive you, the death benefit is paid to your 
    estate in a single payment. 
 
    Unless your spouse elects to continue the Contract, only your spouse’s and 
    any other beneficiary(ies’) right to the death benefit will continue; all other 
    rights and benefits under the Contract will terminate. 
 
You are a joint owner  The surviving joint owner is  The surviving owner receives the death benefit under the Contract. 
  not your spouse   
    Upon your death, only the surviving owner’s right to the death benefit will 
    continue; all other rights and benefits under the Contract will terminate. 
 
You are a joint owner  The surviving joint owner is  Your spouse may either 
  your spouse  a. elect to continue the Contract; or 
    b. receive the death benefit under the Contract. 
 
    Unless the surviving spouse owner elects to continue the Contract, upon your 
    death, only your spouse’s right to the death benefit will continue; all other 
    rights and benefits under the rider and the Contract will terminate. 
 
The annuitant dies  The owner is not a natural  The beneficiary(ies) receive the death benefit under the Contract. 
  person   
    If a beneficiary dies before the annuitant, on the annuitant’s death we will 
    make equal payments to the surviving beneficiaries unless the owner provided 
    us with other written instructions. If no beneficiary(ies) survive the annuitant, 
    the death benefit is paid to the owner. 
 
    Upon the annuitant’s death, only the beneficiary(ies’) right to the death benefit 
    will continue; all other rights and benefits under the Contract will terminate. 

 

Before the annuitization date, you may give us written instructions for payment under a death benefit option. If we do 
not receive your instructions, the death benefit is paid according to instructions from the beneficiary(ies). The 
beneficiary(ies) may elect to apply the death benefit under an annuity benefit payment option or receive the death 
benefit as a single payment. Generally, unless the beneficiary(ies) elects otherwise, we pay the death benefit in a 
single payment, subject to proof of your death. 
 
No surrender charge applies when a death benefit is paid. 

 



Amount of the Death Benefit 
The amount of the death benefit is the greater of: 
 
·  your accumulated value on the date we receive all required documents; or 
·  the total of purchase payments minus any partial surrenders, fees and charges as of the date we receive all 
  required documents and notice (including proof) of death. 
 
If you die before the annuitant and your beneficiary is your spouse, we will continue the Contract with your spouse as 
the new owner. Alternatively, within 60 days of your death, your spouse may elect to: 
 
·  apply the death benefit under an annuity payment option; or 
·  receive the death benefit as a single payment. 
 
Payment of Death Benefit 
The accumulated value remains invested in the divisions until the valuation period during which we receive the 
required documents. If more than one beneficiary is named, each beneficiary’s portion of the death benefit remains 
invested in the divisions until the valuation period during which we receive the required documents for that 
beneficiary. After payment of all of the death benefit, the Contract is terminated. 
 
The death benefit is usually paid within five business days of our receiving all documents (including proof of death) 
that we require to process the claim. Payment is made according to benefit instructions provided by you. Some 
states require this payment to be made in less than five business days. Under certain circumstances, this payment 
may be delayed (see Delay of Payments). We pay interest (as required by state law) on the death benefit from the 
date we receive all required documents until payment is made or until the death benefit is applied under an annuity 
benefit payment option. 
 
NOTE: Proof of death includes: a certified copy of a death certificate; a certified copy of a court order; a written 
  statement by a medical doctor; or other proof satisfactory to us. 
 
The Annuity Benefit Payment Period 
 
Annuitization Date 
You may specify an annuitization date in your application. You may change the annuitization date with our prior 
approval. The request must be in writing. You may not select an annuitization date later than the maximum 
annuitization date found on the data pages. If you do not specify an annuitization date, the annuitization date is the 
maximum annuitization date shown on the data pages. 
 
You may annuitize your Contract at any time by electing to receive payments under an annuity benefit payment 
option. If the accumulated value on the annuitization date is less than $2,000.00 or if the amount applied under an 
annuity benefit payment option is less than the minimum requirement, we may pay out the entire amount in a single 
payment. The contract would then be canceled. You may select when you want the annuity benefit payments to 
begin (within the period that begins the business day following our receipt of your instruction and ends one year after 
our receipt of your instructions). 
 
Once annuity benefit payments begin under the annuity benefit payment option you choose, the annuity benefit 
payment option may not be changed. In addition, once payments begin, you may not surrender or otherwise liquidate 
or commute any of the portion of your accumulated value that has been annuitized. 
 
Depending on the type of annuity benefit payment option selected, annuity benefit payments that are initiated either 
before or after the annuitization date may be subject to penalty taxes (see FEDERAL TAX MATTERS). You should 
consider this carefully when you select or change the annuity benefit payment commencement date. 

 



Annuity Benefit Payment Options 
We offer fixed annuity benefit payments only. No surrender charge is imposed on any portion of your accumulated 
value that has been annuitized. You may choose from several fixed annuity benefit payment options. Annuity benefit 
payments will be made on the frequency you choose. You may elect to have your annuity benefit payments made on 
a monthly, quarterly, semiannual, or annual basis. The dollar amount of the annuity benefit payments is specified for 
the entire annuity benefit payment period according to the annuity benefit payment option selected. There is no right 
to take any total surrenders after the annuitization date. 
 
The amount of the fixed annuity benefit payment depends on: 
 
·  the amount of accumulated value applied to the annuity benefit payment option; 
·  the annuity benefit payment option selected; and 
·  the age and gender of annuitant (unless the Fixed Period Income benefit payment option is selected). 
 
Annuity benefit payments are determined in accordance with annuity tables and other provisions contained in the 
Contract. The annuity benefit payment tables contained in this Contract are based on the 1983 Table A Mortality 
Table. These tables are guaranteed for the life of the Contract. The amount of the initial annuity benefit payment is 
determined by applying the accumulated value as of the date of the application to the annuity table for the annuitant’s 
annuity benefit option, gender, and age. 
 
Annuity benefit payments generally are higher for male annuitants than for female annuitants with an otherwise 
identical Contract. This is because statistically females have longer life expectancies than males. In certain states, 
this difference may not be taken into consideration in fixing the annuity benefit payment amount. Additionally, 
Contracts with no gender distinctions are made available for certain employer-sponsored plans because, under most 
such plans, gender discrimination is prohibited by law. 
 
You may select an annuity benefit payment option by written request only. Your selection of an annuity benefit 
payment option may not be changed after annuity benefit payments begin. You may change your selection of an 
annuity benefit payment option (for which no annuity benefit payments have been made) by sending us a written 
request prior to the annuitization date. We must receive your written request on or before the annuitization date. If 
you fail to elect an annuity benefit payment option, we will automatically apply: 
 
·  for Contracts with one annuitant – Life Income with annuity benefit payments guaranteed for a period of 
  10 years. 
·  for Contracts with joint annuitants – Joint and Full Survivor Life Income with annuity benefit payments 
  guaranteed for a period of 10 years. 
 
The available annuity benefit payment options include: 
·  Fixed Period Income - Level payments are made for a fixed period. You may select a range from 5 to 
  30 years (state variations may apply). If the annuitant dies before the selected period expires, payments 
  continue to you or the person(s) you designate until the end of the period. Payments stop after all 
  guaranteed payments are made. 
 
·  Life Income - Level payments are made during the annuitant’s lifetime only. NOTE: There is no death 
  benefit value remaining or further payments when the annuitant dies. If you defer the first payment 
  date, it is possible that you would receive no payments if the annuitant dies before the first payment date. 
 
·  Life Income with Period Certain - Level payments continue during the annuitant’s lifetime with a 
  guaranteed payment period of 5 to 30 years. If the annuitant dies before all of the guaranteed payments 
  have been made, the guaranteed payments continue to you or the person(s) you designate until the end of 
  the guaranteed payment period. 
 
·  Joint and Survivor - Payments continue as long as either the annuitant or the joint annuitant is alive. You 
  may also choose an option that lowers the amount of income after the death of a joint annuitant. It is possible 
  that you would only receive one payment under this option if both annuitants die before the second payment 
  is due. If you defer the first payment date, it is possible that you would receive no payments if both 
  annuitants die before the first payment date. NOTE: There is no death benefit value remaining or future 
  payments after both annuitants have died. 

 



·  Joint and Survivor with Period Certain - Payments continue as long as either the annuitant or the joint 
  annuitant is alive with a guaranteed payment period of 5 to 30 years. You may choose an option that lowers 
  the amount of income after the death of a joint annuitant. If both annuitants die before all guaranteed 
  payments have been made, the guaranteed payments continue to you or the person(s) you designate until 
  the end of the guaranteed payment period. 
 
·  Joint and Two-thirds Survivor Life Income - Payments continue as long as either the annuitant or the joint 
  annuitant is alive. If either the annuitant or joint annuitant dies, payments continue to the survivor at two- 
  thirds the original amount. Payments stop when both the annuitant and joint annuitant have died. It is 
  possible that only one payment is made under this option if both annuitants die before the second payment is 
  due. If you defer the first payment date, it is possible that you would receive no payments if both annuitants 
  die before the first payment date. NOTE: There is no death benefit value remaining or future payments 
  after both annuitants have died. 
 
Other annuity benefit payment options may be available with our approval. 
 
Supplementary Contract 
When you annuitize your Contract’s accumulated value, we issue a supplementary fixed annuity contract that 
provides an annuity benefit payment based on the amount you have annuitized and the annuity benefit payment 
option that you have selected. The date of the first annuity benefit payment under the supplementary contract is the 
effective date of that supplementary contract unless you select a date for the first annuity benefit payment that is later 
than the supplementary contract effective date. The first annuity benefit payment must be made within one year of 
the supplementary contract effective date. 
 
Tax Considerations Regarding Annuity Benefit Payment Options 
If you own one or more tax qualified annuity contracts, you may avoid tax penalties if payments from at least one of 
your tax qualified contracts begin no later than April 1 following the calendar year in which you turn age 70 1/2. The 
required minimum distribution payment must be in equal (or substantially equal) amounts over your life or over the 
joint lives of you and your designated beneficiary. These required minimum distribution payments must be made at 
least once a year. Tax penalties may apply at your death on certain excess accumulations. You should confer with 
your tax advisor about any potential tax penalties before you select an annuity benefit payment option or take other 
distributions from the Contract. 
 
Additional rules apply to distributions under non-qualified contracts (see Required Distributions for Non-Qualified 
Contracts). 
 
Death of Annuitant (during the annuity benefit payment period) 
If the annuitant dies during the annuity benefit payment period, remaining annuity benefit payments are made to the 
owner throughout the guarantee period, if any, or for the life of any joint annuitant, if any. If the owner is the 
annuitant, remaining annuity benefit payments are made to the contingent owner. In all cases the person entitled to 
receive annuity benefit payments also receives any rights and privileges under the annuity benefit payment option. 

 



CHARGES AND DEDUCTIONS 
 
Certain charges are deducted under the Contract. If the charge is not sufficient to cover our costs, we bear the loss. 
If the expense is more than our costs, the excess is profit to the Company. We expect a profit from all the fees and 
charges listed below, except the Premium Tax. 
 
In addition to the charges under the Contract, there are also deductions from and expenses paid out of the assets of 
the underlying mutual funds which are described in the underlying mutual funds’ prospectuses. 
 
Mortality and Expense Risks Charge 
 
We assess each division with a daily charge for mortality and expense risks. The annual rate of the charge is 0.85% 
of the average daily net assets of the Separate Account. We reserve the right to increase this charge but guarantee 
that it will not exceed 1.25% per year. This charge is assessed only prior to the annuitization date. This charge is 
assessed daily when the value of an accumulation unit is calculated. 
 
We have a mortality risk in that we guarantee payment of a death benefit in a single payment or under an annuity 
benefit payment option. No surrender charge is imposed on a death benefit payment which gives us an additional 
mortality risk. 
 
The expense risk that we assume is that the actual expenses incurred in issuing and administering the Contract 
exceed the Contract limits on administrative charges. 
 
If the mortality and expense risks charge is not enough to cover the costs, we bear the loss. If the amount of mortality 
and expense risks charge deducted is more than our costs, the excess is profit to the Company. 
 
Premium Taxes 
 
We reserve the right to deduct an amount to cover any premium taxes imposed by states or other jurisdictions. Any 
deduction is made from either a purchase payment when we receive it, or the accumulated value when you request a 
surrender (total or partial) or it is applied under an annuity benefit payment option. Currently, premium taxes range 
from zero to 3.5%. 
 
Fixed Account Surrender Charge and Transfer Fee 
 
No sales charge is collected or deducted when purchase payments are applied under the Contract to provide an 
annuity benefit payment option. A surrender charge is assessed on certain total or partial surrenders from the Fixed 
Account. The amounts we receive from the surrender charge are used to cover some of the expenses of the sale of 
the Contract (commissions and other promotional or distribution expenses). If the surrender charge collected is not 
enough to cover the actual costs of distribution, the costs are paid from the Company’s General Account assets 
which will include profit, if any, from the mortality and expense risks charge. 
 
The surrender charge for any total or partial surrender is a percentage of the Fixed Account purchase payments 
surrendered which were received by us during the seven contract years prior to the surrender. The applicable 
percentage which is applied to the sum of the Fixed Account purchase payments (which includes amounts 
transferred to the Fixed Account from any of the divisions) paid during each contract year is determined by the 
following table. 

 



The Fixed Account transfer fee is assessed on certain transfers from the Fixed Account to the Separate Account (For 
contracts sold in Oregon, South Carolina and Texas, the Fixed Account transfer fee is waived). 

 

Table of Fixed Account Surrender Charges and Transfer Fees 
Number of completed contract years  Surrender charge and transfer fee applied 
since each Fixed Account  to Fixed Account surrenders and transfers 
purchase payment* was made  beyond Free Transaction Amount 
0 (year of purchase payment)  6% 
1  6% 
2  6% 
3  5% 
4  4% 
5  3% 
6  2% 
7 and later  0 

 

* Includes amounts transferred to Fixed Account from divisions. Each Fixed Account purchase payment begins in 
year 0 for purposes of calculating the percentage applied to that payment. 
 
For purposes of calculating surrenders and transfers, we assume that surrenders and transfers are made in the 
following order:* 
 
·  first from Fixed Account purchase payments we received more than seven completed contract years prior to 
  the surrender (or transfer); 
·  then from the Fixed Account free transaction amount (first from the Fixed Account’s earnings, then from the 
  oldest Fixed Account purchase payments (first-in, first-out)) described below in FIXED ACCOUNT -Fixed 
  Account Free Transaction Amount; and 
·  then from Fixed Account purchase payments we received within the seven completed contract years before 
  the surrender (or transfer) on a first-in, first-out basis. 
  * The order for tax reporting purposes is different. You should consult your tax advisor. 
 
Where permitted by state law, we reserve the right to reduce: 
 
·  the surrender charge fee for any amounts surrendered from this Contract; and/or 
·  transfer fees on amounts transferred from the Fixed Account to the Separate Account. 
 
These reductions would apply to Contracts that are attributable to a conversion from other products issued by the 
Company and its subsidiaries and as otherwise permitted by the Investment Company Act of 1940 (as amended). 
 
For Contracts sold in Massachusetts, Oregon, and Texas: 
 
·  There is no transfer fee on purchase payments allocated to the Fixed Account after the 13th contract year. 
·  There is no surrender charge on purchase payments allocated to the Fixed Account after the 13th contract 
  year. 
 
Waiver of Fixed Account Surrender Charge 
The Fixed Account Surrender Charge will not apply to: 
 
·  amounts applied under an annuity benefit payment option; or 
·  payment of death benefit, however, the Surrender Charge does apply to purchase payments made by a 
  surviving spouse after an owner’s death; or 
·  amounts distributed to satisfy the minimum distribution requirement of Section 401(a)9 of the Code (applies 
  to qualified Contracts only); or 
·  amounts transferred, after the seventh contract year, from the Contract to a single premium immediate 
  annuity issued by the Company; or 
·  any amount transferred from a Contract used to fund another annuity contract issued by the Company to the 
  contract owner’s spouse when the distribution is made under a divorce decree. 

 



Waiver of Fixed Account Surrender Charge Rider 
This Waiver of Fixed Account Surrender Charge rider waives the surrender charge on Fixed Account surrenders 
made after the first contract anniversary if the original owner or original annuitant has a critical need. This rider is 
automatically made a part of the Contract at issue. There is no charge for this rider. This rider may not be available in 
all states and may be subject to additional restrictions. Some rider provisions may vary from state to state. We may 
withdraw or prospectively restrict the availability of this rider at any time. For more information regarding availability 
or features of this rider, you may contract your registered representative or call us at 1-800-852-4450. 
 
Waiver of the Fixed Account surrender charge is available for critical need if the following conditions are met: 
 
·  the original owner or original annuitant has a critical need; (NOTE: A change of ownership will terminate this 
  rider; once terminated the rider may not be reinstated.) 
·  the critical need did not exist before the contract date. 
·  For the purposes of this section, the following definitions apply: 
  ·  critical need - owner’s or annuitant’s confinement to a health care facility, terminal illness diagnosis or 
    total and permanent disability. If the critical need is confinement to a health care facility, the confinement 
    must continue for at least 60 consecutive days after the contract date and the surrender must occur 
    within 90 days of the confinement’s end. 
  ·  health care facility - a licensed hospital or inpatient nursing facility providing daily medical treatment and 
    keeping daily medical records for each patient (not primarily providing just residency or retirement care). 
    This does not include a facility primarily providing drug or alcohol treatment, or a facility owned or 
    operated by the owner, annuitant or a member of their immediate families. 
  ·  terminal illness - sickness or injury that results in the owner’s or annuitant’s life expectancy being 
    12 months or less from the date notice to receive a distribution from the Contract is received by the 
    Company. 
  ·  total and permanent disability - a disability that occurs after the contract date but before the original 
owner or annuitant reaches age 65 and qualifies to receive social security disability payments.
 
The Waiver of Fixed Account Surrender Charge Rider is not available for Contracts sold in Massachusetts. 
 
State variations may apply. 
 
Administration Charge 
 
We reserve the right to assess each division with a daily charge at the annual rate of 0.15% of the average daily net 
assets of the division. This charge would only be imposed before the annuitization date. This charge would be 
assessed to help cover administrative expenses. Administrative expenses include the cost of issuing the Contract, 
clerical, record keeping and bookkeeping services, keeping the required financial and accounting records, 
communicating with Contract owners and making regulatory filings. 
 
Special Provisions for Group or Sponsored Arrangements 
 
Where permitted by state law, Contracts may be purchased under group or sponsored arrangements as well as on 
an individual basis. 
 
Group Arrangement – program under which a trustee, employer or similar entity purchases Contracts covering a 
group of individuals on a group basis. 
 
Sponsored Arrangement – program under which an employer permits group solicitation of its employees or an 
association permits group solicitation of its members for the purchase of Contracts on an individual basis. 
 
The charges and deductions described above may be reduced or eliminated for Contracts issued in connection with 
group or sponsored arrangements. The rules in effect at the time the application is approved will determine if 
reductions apply. Reductions may include but are not limited to sales of Contracts without, or with reduced, mortality 
and expense risks charges, administrative charge or surrender charges. 

 



Eligibility for and the amount of these reductions are determined by a number of factors, including the number of 
individuals in the group, the amount of expected purchase payments, total assets under management for the 
Contract owner, the relationship among the group’s members, the purpose for which the Contract is being 
purchased, the expected persistency of the Contract, and any other circumstances which, in our opinion, are 
rationally related to the expected reduction in expenses. Reductions reflect the reduced sales efforts and 
administrative costs resulting from these arrangements. We may modify the criteria for and the amount of the 
reduction in the future. Modifications will not unfairly discriminate against any person, including affected Contract 
owners and other contract owners with contracts funded by the Separate Account. 
 
FIXED ACCOUNT 
 
This prospectus is intended to serve as a disclosure document only for the Contract as it relates to the Separate 
Account. It only contains selected information regarding the Fixed Account. More information concerning the Fixed 
Account is available from the home office or from a registered representative. 
 
You may allocate purchase payments and transfer amounts from the Separate Account to the Fixed Account. Assets 
in the Fixed Account are held in the General Account of the Company. Because of exemptive and exclusionary 
provisions, interests in the Fixed Account are not registered under the Securities Act of 1933 and the General 
Account is not registered as an investment company under the Investment Company Act of 1940. The Fixed Account 
is not subject to these Acts. The staff of the Commission does not review the prospectus disclosures relating to the 
Fixed Account. However, these disclosures are subject to certain generally applicable provisions of the federal 
securities laws relating to the accuracy and completeness of statements made in the prospectus. 
 
General Description 
 
Our obligations with respect to the Fixed Account are supported by the Company’s General Account. The General 
Account is the assets of the Company other than those allocated to any of the Company’s Separate Accounts. 
Subject to applicable law, the Company has sole discretion over the assets in the General Account. 
 
The Company guarantees that purchase payments allocated to the Fixed Account earn interest at a guaranteed 
interest rate. In no event will the guaranteed interest rate be less than 3% compounded annually. 
 
Each purchase payment allocated or amount transferred to the Fixed Account earns interest at the guaranteed rate 
in effect on the date it is received or transferred. This rate applies to each purchase payment or amount transferred 
through the end of the contract year. 
 
Each contract anniversary, we declare a renewal interest rate that is guaranteed and applies to the Fixed Account 
value in existence at that time. This rate applies until the end of the contract year. Interest is earned daily and 
compounded annually at the end of each contract year. Once credited, the interest is guaranteed and becomes part 
of the accumulated value in the Fixed Account from which deductions for fees and charges may be made. 
 
Fixed Account Accumulated Value 
 
Your Contract’s Fixed Account accumulated value on any valuation date is the sum of: 
 
·  purchase payments allocated to the Fixed Account; 
·  plus any transfers to the Fixed Account from the Separate Account; 
·  plus interest credited to the Fixed Account; 
·  minus any surrenders, surrender charges, or transaction fees allocated to the Fixed Account; 
·  minus any transfers (and transfer fees) to the Separate Account. 

 



Fixed Account Transfers, Total and Partial Surrenders 
 
Transfers and surrenders from your investment in the Fixed Account are subject to certain limitations. In addition, 
surrenders and transfers from the Fixed Account may be subject to a charge or fee (see Fixed Account Surrender 
Charge and Transfer Fee). The total amount you may transfer and/or surrender from the Fixed Account may not 
exceed your Fixed Account value. 
 
You may transfer amounts from the Fixed Account to the divisions before the annuitization date and as provided 
below. The transfer is effective on the valuation date following our receiving your instructions. You may transfer 
amounts by making either a scheduled or unscheduled Fixed Account transfer. You may not make both a scheduled 
and unscheduled Fixed Account transfer in the same contract year. 
 
Fixed Account Free Transaction Amount 
Each contract year, a certain portion of your Fixed Account value may be: 
 
·  withdrawn free of the surrender charge; or 
·  transferred to the Separate Account free of the transfer fee. 
 
The surrender charge and transfer fee do not apply to Fixed Account surrenders or transfers (or a combination of 
surrenders and transfers) which do not exceed the greater of: 
 
·  your Fixed Account’s earnings (Fixed Account value minus unsurrendered/non-transferred Fixed Account 
  purchase payments still subject to a surrender charge or transfer fee); or 
·  10% of your total Fixed Account value recalculated as of the later of the contract date or last contract 
  anniversary; or 
·  an amount surrendered to satisfy the minimum distribution requirement of Section 401(a)9 of the Code, 
  provided that the amount surrendered does not exceed the minimum distribution amount which would have 
  been calculated based on the value of this Contract alone. 
In addition, 10% of Fixed Account purchase payments during the current Contract year may be surrendered without a 
surrender charge or transferred without a transfer fee. 
 
Any Fixed Account Free Transaction amount not withdrawn or transferred in a contract year is not added to the Fixed 
Account Free Transaction amount available for any following contract year(s). 
 
Unscheduled Fixed Account Transfer 
You may make an unscheduled transfer from the Fixed Account each contract year as follows: 
 
·  The transfer is effective on the valuation date following our receiving your instructions. 
·  You must specify the dollar amount or percentage to be transferred. 
·  Amounts in excess of the Fixed Account Free Transaction Amount may be subject to a transfer fee. 
·  You may transfer up to 100% of your Fixed Account value (without incurring the transfer fee) within 30 days 
  after a contract anniversary if: 
  ·  your Fixed Account value is less than $1,000, or 
  ·  the renewal interest rate for your Fixed Account value for the current contract year is more than one 
    percentage point lower than the weighted average of your Fixed Account interest rates for the preceding 
    contract year. 
If you do not meet one of the preceding conditions, transfers from the Fixed Account may be subject to a surrender 
charge (see Fixed Account Surrender Charge and Transfer Fee). 

 



Scheduled Fixed Account Transfer (Dollar Cost Averaging) 
You may make scheduled transfers on a periodic basis from the Fixed Account as follows: 
 
·  You may establish scheduled transfers by: 
  ·  mailing your instructions to us; 
  ·  calling us at 1-800-852-4450 (if telephone privileges apply); 
  ·  faxing your instructions to us at 1-866-894-2087; or 
  ·  visiting www.principal.com. 
·  Transfers occur on a date you specify (other than the 29th, 30th or 31st of any month). 
·  If the selected date is not a valuation date, the transfer is completed on the next valuation date. 
·  The minimum transfer amount is $50. 
·  Transfers continue until your value in the Fixed Account is zero or we receive your notice to stop them. 
·  If you stop the transfers, you may not start them again without our prior approval. 
 
GENERAL PROVISIONS 
 
The Contract 
 
The entire Contract is made up of the Contract, amendments, riders and endorsements and data pages. Only our 
corporate officers can agree to change or waive any provisions of a Contract. Any change or waiver must be in 
writing and signed by an officer of the Company. 
 
Delay of Payments 
 
Surrendered amounts are generally disbursed within seven calendar days after we receive your instruction for a 
surrender in a form acceptable to us. This period may be shorter where required by law. However, payment of any 
amount upon total or partial surrender, death, annuitization of the accumulated value or the transfer to or from a 
division may be deferred during any period when the right to sell mutual fund shares is suspended as permitted 
under provisions of the Investment Company Act of 1940 (as amended). 
 
The right to sell shares may be suspended during any period when: 
 
·  trading on the New York Stock Exchange is restricted as determined by the Commission or when the 
  Exchange is closed for other than weekends and holidays, or 
·  an emergency exists, as determined by the Commission, as a result of which: 
  ·  disposal by a mutual fund of securities owned by it is not reasonably practicable; 
  ·  it is not reasonably practicable for a mutual fund to fairly determine the value of its net assets; or 
  ·  the Commission permits suspension for the protection of security holders. 
 
If payments are delayed the transaction will be processed on the first valuation date following the expiration of the 
permitted delay unless we receive your written instructions to cancel your surrender, annuitization, or transfer. Your 
written instruction must be received in the home office prior to the expiration of the permitted delay. The transaction 
will be completed within seven business days thereafter. 
 
In addition, we reserve the right to defer payment of that portion of your accumulated value that is attributable to a 
purchase payment made by check for a reasonable period of time (not to exceed 15 business days) to allow the 
check to clear the banking system. 
 
We may also defer payment of surrender proceeds payable out of the Fixed Account for a period of up to six months. 
 
Misstatement of Age or Gender 
 
If the age or, where applicable, gender of the annuitant has been misstated, we adjust the income payable under 
your Contract to reflect the amount that would have been payable at the correct age and gender. If we make any 
overpayment because of incorrect information about age or gender, or any error or miscalculation, we deduct the 
overpayment from the next annuity benefit payment or annuity benefit payments due. Underpayments are added to 
the next annuity benefit payment. 

 



Assignment 
 
If your Contract is part of your qualified plan, IRA, SEP, or Simple-IRA, you may not assign ownership. 
 
You may assign your non-qualified Contract. Each assignment is subject to any payments made or action taken by 
the Company prior to our notification of the assignment. We assume no responsibility for the validity of any 
assignment. An assignment or pledge of a Contract may have adverse tax consequences. 
 
An assignment must be made in writing and filed with us at the home office. The irrevocable beneficiary(ies), if any, 
must authorize any assignment in writing. Your rights, as well as those of the annuitant and beneficiary, are subject 
to any assignment on file with us. Any amounts paid to an assignee are treated as a partial surrender and is paid in a 
single payment lump sum. 
 
The Company may refuse any assignment or transfer at any time on a non-discriminatory basis and may refuse any 
assignment where it believes such assignment may cause the development of a trading market. 
 
Change of Owner 
 
If your Contract is part of your qualified plan, IRA, SEP, or SIMPLE-IRA, you may not change either the owner or the 
annuitant. 
 
You may change the owner of your non-qualified Contract at any time. Your request must be in writing and approved 
by us. After approval, the change is effective as of the date you signed the request for change. If ownership is 
changed, the Waiver of Fixed Account Surrender Charge rider is not available. 
 
If an annuitant who is not an owner dies while the Contract is in force, a new annuitant may be named unless the 
owner is a corporation, trust or other entity. 
 
Change of Annuitant 
 
If an annuitant who is not an owner dies while the Contract is in force, a new annuitant may be named unless the 
owner is a corporation, trust or other entity. If a new annuitant is not named within 60 days of our receiving notice 
(including proof) of the original annuitant’s death, you will become the annuitant. If the owner of the contract is not a 
natural person, the annuitant’s death is treated as the death of the owner. 
 
Change of Beneficiary 
 
Before the annuitization date, you have the right to name a beneficiary. This may be done as part of the application 
process or by sending us a written request. Unless you have named an irrevocable beneficiary, you may change 
your beneficiary designation by sending us a written request. A joint annuitant may not be named as a beneficiary. 
 
Contract Termination 
 
We reserve the right to terminate the Contract and make a single payment (without imposing any charges) to you if 
your accumulated value at the end of the accumulation period is less than $2,000. Before the Contract is terminated, 
we will send you a notice to increase the accumulated value to $2,000 within 60 days. Termination of the Contract 
will not unfairly discriminate against any owner. 
 
Important Information about Customer Identification Procedures 
 
To help the government fight the funding of terrorism and money laundering activities, Federal law requires financial 
institutions to obtain, verify, and record information that identifies each person who opens an account. When you 
open an account, we will ask for your name, address, date of birth, and other information that will allow us to verify 
your identity. We may also ask to see your driver’s license or other identifying documents. 
 
If concerns arise with verification of your identification, no transactions will be permitted while we attempt to reconcile 
the concerns. If we are unable to verify your identity within 30 days of our receipt of your initial purchase payment, 
the account(s) will be closed and redeemed in accordance with normal redemption procedures. 

 



Reports   
 
We will mail to you a statement of your current accumulated value, along with any reports required by state law, at 
least once per year prior to the annuitization date. After the annuitization date, any reports will be mailed to the 
person receiving the annuity benefit payments. 
 
Quarterly statements will reflect purchase payments and partial surrenders occurring during the quarter as well as 
the balance of units owned and accumulated values. 
 
RIGHTS RESERVED BY THE COMPANY 
 
We reserve the right to make certain changes if, in our judgment, they best serve the interests of you and the 
annuitant or are appropriate in carrying out the purpose of the Contract. Any changes will be made only to the extent 
and in the manner permitted by applicable laws. Also, when required by law, we will obtain your approval of the 
changes and approval from any appropriate regulatory authority. Approvals may not be required in all cases. 
Examples of the changes the Company may make include: 
 
·  transfer assets in any division to another division or to the Fixed Account; 
·  add, combine or eliminate divisions in the Separate Account; or 
·  substitute the units of a division for the units of another division: 
  ·  if units of a division are no longer available for investment; or 
  ·  if in our judgment, investment in a division becomes inappropriate considering the purposes of the 
    Separate Account. 
 
Frequent Trading and Market-Timing (Abusive Trading Practices) 
 
This Contract is not designed for frequent trading or market timing activity of the divisions. If you intend to trade 
frequently and/or use market timing investment strategies, you should not purchase this Contract. The Company 
does not accommodate market timing. 
 
We consider frequent trading and market timing activities to be abusive trading practices because they: 
 
·  Disrupt the management of the underlying mutual funds by: 
  ·  forcing the fund to hold short-term (liquid) assets rather than investing for long term growth, which results 
    in lost investment opportunities for the fund; and 
  ·  causing unplanned portfolio turnover; 
·  Hurt the portfolio performance of the underlying mutual funds; and 
·  Increase expenses of the underlying mutual fund and separate account due to: 
  ·  increased broker-dealer commissions; and 
  ·  increased recordkeeping and related costs. 
If we are not able to identify such abusive trading practices, the abuses described above will negatively impact the 
Contract and cause investors to suffer the harms described. 
 
We have adopted policies and procedures to help us identify and prevent abusive trading practices. In addition, the 
underlying mutual funds monitor trading activity to identify and take action against abuses. While our policies and 
procedures are designed to identify and protect against abusive trading practices, there can be no certainty that we 
will identify and prevent abusive trading in all instances. When we do identify abusive trading, we will apply our 
policies and procedures in a fair and uniform manner. 
 
If we, or an underlying mutual fund that is a division with the Contract, deem abusive trading practices to be 
occurring, we will take action that may include, but is not limited to: 
 
·  Rejecting transfer instructions from a Contract owner or other person authorized by the owner to direct 
  transfers; 
·  Restricting submission of transfer requests by, for example, allowing transfer requests to be submitted by 
  1st class U.S. mail only and disallowing requests made via the internet, by facsimile, by overnight courier or 
  by telephone; 

 



·  Limiting the number of unscheduled transfers during a Contract year to no more than 12; 
·  Prohibiting you from requesting a transfer among the divisions for a minimum of 30 days where there is 
  evidence of at least one round-trip transaction (exchange or redemption of shares that were purchased 
  within 30 days of the exchange/redemption) by you; and 
·  Taking such other action as directed by the underlying mutual fund. 
 
We will support the underlying mutual funds’ right to accept, reject or restrict, without prior written notice, any transfer 
requests into a fund. 
 
In some instances, a transfer may be completed prior to a determination of abusive trading. In those instances, we 
will reverse the transfer (within two business days of the transfer) and return the Contract to the investment option 
holdings it had prior to the transfer. We will give you notice in writing in this instance. 
 
PERFORMANCE CALCULATION 
 
The Separate Account may publish advertisements containing information (including graphs, charts, tables and 
examples) about the performance of one or more of its divisions. The Contract was not offered prior to April 30, 1999. 
However, shares of Accounts in which certain divisions of the Separate Account invest were offered prior to that 
date. The Separate Account may publish advertisements containing information about the hypothetical performance 
of one or more of its divisions for this Contract as if the Contract had been issued on or after the date the mutual fund 
in which the division invests was first offered. The hypothetical performance from the date of the inception of the 
mutual fund in which the division invests is calculated by reducing the actual performance of the underlying mutual 
fund by the fees and charges of this Contract as if it had been in existence. 
 
Other divisions of the Separate Account were not offered until April 30, 1999. Performance data for these divisions 
are calculated utilizing standardized performance formulas and shows performance since the inception date of the 
division.   
 
The yield and total return figures described below vary depending upon market conditions, composition of the 
underlying mutual fund’s portfolios and operating expenses. These factors and possible differences in the methods 
used in calculating yield and total return should be considered when comparing the Separate Account performance 
figures to performance figures published for other investment vehicles. The Separate Account may also quote 
rankings, yields or returns as published by independent statistical services or publishers and information regarding 
performance of certain market indices. Any performance data quoted for the Separate Account represents only 
historical performance and is not intended to indicate future performance. For further information on how the 
Separate Account calculates yield and total return figures, see the SAI. 
 
From time to time the Separate Account advertises its Money Market Division’s yieldand effective yieldfor these 
Contracts. Both yield figures are based on historical earnings and are not intended to indicate future performance. 
The yieldof the division refers to the income generated by an investment in the division over a 7-day period (which 
period is stated in the advertisement). This income is then annualized.That is, the amount of income generated by 
the investment during that week is assumed to be generated each week over a 52-week period and is shown as a 
percentage of the investment. The effective yieldis calculated similarly but, when annualized, the income earned by 
an investment in the division is assumed to be reinvested. The effective yieldis slightly higher than the yield 
because of the compounding effect of the assumed reinvestment. 
 
The Separate Account also advertises the average annual total return of its various divisions. The average annual 
total return for any of the divisions is computed by calculating the average annual compounded rate of return over the 
stated period that would equate an initial $1,000 investment to the ending redeemable Contract value. 

 



FEDERAL TAX MATTERS 
 
The following description is a general summary of the tax rules, primarily related to federal income taxes, which in 
our opinion are currently in effect. These rules are based on laws, regulations and interpretations which are subject 
to change at any time. This summary is not comprehensive and is not intended as tax advice. Federal estate and gift 
tax considerations, as well as state and local taxes, may also be material. You should consult a qualified tax adviser 
about the tax implications of taking action under a Contract or related retirement plan. 
 
Non-Qualified Contracts 
 
Section 72 of the Internal Revenue Code governs the income taxation of annuities in general. 
·  Purchase payments made under non-qualified Contracts are not excludable or deductible from your gross 
  income or any other person’s gross income. 
·  An increase in the accumulated value of a non-qualified Contract owned by a natural person resulting from 
  the investment performance of the Separate Account or interest credited to the DCA Plus Accounts and the 
  Fixed Account is generally not taxable until paid out as surrender proceeds, death benefit proceeds, or 
  otherwise. 
·  Generally, owners who are not natural persons are immediately taxed on any increase in the accumulated 
  value. 
 
The following discussion applies generally to Contracts owned by natural persons. 
·  Surrenders or partial surrenders are taxed as ordinary income to the extent of the accumulated income or 
  gain under the Contract. 
·  The value of the Contract pledged or assigned is taxed as ordinary income to the same extent as a partial 
  surrender. 
·  Annuity benefit payments: 
  ·  The investment in the contractis generally the total of the purchase payments made. 
  ·  The basic rule for taxing annuity benefit payments is that part of each annuity benefit payment is 
    considered a nontaxable return of the investment in the contract and part is considered taxable income. 
    An exclusion ratiois applied to each annuity benefit payment to determine how much of the payment is 
    excludable from gross income. The remainder of the annuity benefit payment is includable in gross 
    income for the year received. 
  ·  After the purchase payment(s) in the Contract is paid out, the full amount of any annuity benefit payment 
    is taxable. 
For purposes of determining the amount of taxable income resulting from distributions, all Contracts and other 
annuity contracts issued by us or our affiliates to the same owner within the same calendar year are treated as if they 
are a single contract. 
 
Transfer of ownership may have tax consequences to the owner. Please consult with your tax advisor before 
changing ownership of your Contract. 
 
Required Distributions for Non-Qualified Contracts 
 
In order for a non-qualified Contract to be treated as an annuity contract for federal income tax purposes, the Internal 
Revenue Code requires: 
 
·  If the person receiving payments dies on or after the annuitization date but prior to the time the entire interest 
  in the Contract has been distributed, the remaining portion of the interest is distributed at least as rapidly as 
  under the method of distribution being used as of the date of that person’s death. 
·  If you die prior to the annuitization date, the entire interest in the Contract will be distributed: 
  ·  within five years after the date of your death; or 
  ·  as annuity benefit payments which begin within one year of your death and which are made over the life 
    of your designated beneficiary or over a period not extending beyond the life expectancy of that 
    beneficiary. 
·  If you take a distribution from the Contract before you are 59 1/2, you may incur an income tax penalty. 

 



Generally, unless the beneficiary elects otherwise, the above requirements are satisfied prior to the annuitization 
date by paying the death benefit in a single payment, subject to proof of your death. The beneficiary may elect, by 
written request, to receive an annuity benefit payment option instead of a single payment. 
 
If your designated beneficiary is your surviving spouse, the Contract may be continued with your spouse deemed to 
be the new owner for purposes of the Internal Revenue Code. Where the owner or other person receiving payments 
is not a natural person, the required distributions provided for in the Internal Revenue Code apply upon the death of 
the annuitant. 
 
IRA, SEP, and SIMPLE-IRA 
 
The Contract may be used to fund IRAs, SEPs, and SIMPLE-IRAs. 
·  IRA – An Individual Retirement Annuity (IRA) is a retirement savings annuity. Contributions grow tax deferred. 
·  SEP-IRA – A SEP is a form of IRA. A SEP allows you, as an employer, to provide retirement benefits for your 
  employees by contributing to their IRAs. 
·  SIMPLE-IRA – SIMPLE stands for Savings Incentive Match Plan for Employers. A SIMPLE-IRA allows 
  employees to save for retirement by deferring salary on a pre-tax basis and receiving predetermined company 
  contributions. 
 
The tax rules applicable to owners, annuitants and other payees vary according to the type of plan and the terms and 
conditions of the plan itself. In general, purchase payments made under a retirement program recognized under the 
Internal Revenue Code are excluded from the participant’s gross income for tax purposes prior to the annuity benefit 
payment date (subject to applicable state law). The portion, if any, of any purchase payment made that is not 
excluded from their gross income is their investment in the Contract. Aggregate deferrals under all plans at the 
employee’s option may be subject to limitations. 
 
Tax-qualified retirement arrangements, such as IRAs, SEPs, and SIMPLE-IRAs, are tax-deferred. You derive 
no additional benefit from the tax deferral feature of the annuity. Consequently, an annuity should be used to 
fund an IRA, or other tax qualified retirement arrangement to benefit from the annuity’s features other than tax 
deferral. These features may include guaranteed lifetime income, death benefits without surrender charges, 
guaranteed caps on fees, and the ability to transfer among investment options without sales or withdrawal charges. 
 
The tax implications of these plans are further discussed in the SAI under the heading Taxation Under Certain 
Retirement Plans. Check with your tax advisor for the rules which apply to your specific situation. 
 
With respect to IRAs, IRA rollovers and SIMPLE-IRAs there is a 10% penalty under the Internal Revenue Code on 
the taxable portion of a premature distribution.The tax is increased to 25% in the case of distributions from 
SIMPLE-IRAs during the first two years of participation. Generally, an amount is a premature distributionunless the 
distribution is: 
 
  ·  made on or after you reach age 59 1/2; 
  ·  made to a beneficiary on or after your death; 
  ·  made upon your disability; 
  ·  part of a series of substantially equal periodic payments for the life or life expectancy of you or you and the 
    beneficiary; 
  ·  made to pay certain medical expenses; 
  ·  for health insurance premiums while employed; 
  ·  for first home purchases (up to $10,000); 
  ·  for qualified higher education expenses; 
  ·  for qualified disaster tax relief distributions (up to $100,000); 
  ·  for qualified reservist distributions; 
  ·  for amounts levied by the IRS directly against your IRA; 
  ·  for earnings associated with refunds of excess IRA contributions paid prior to your tax filing deadline; 
  ·  for Roth IRA conversions (assuming the conversion remains in the Roth IRA for 5 years); or 
  ·  for transfer of IRA incident to divorce. 
 
For more information regarding premature distributions, please reference IRS Publication 590 and consult your tax 
advisor.   

 



Rollover IRAs 
If you receive a lump-sum distribution from a qualified retirement plan, tax-sheltered annuity or governmental 457(b) 
plan, you may maintain the tax-deferred status of the distribution by rolling it over into an eligible retirement plan or 
IRA. You can accomplish this by electing a direct rollover from the plan, or you can receive the distribution and roll it 
over into an eligible retirement plan or IRA within 60 days. However, if you do not elect a direct rollover from the plan, 
the plan is required to withhold 20% of the distribution. This amount is sent to the IRS as income tax withholding to 
be credited against your taxes. Amounts received prior to age 59 1/2 and not rolled over may be subject to an 
additional 10% excise tax. You may roll over amounts from a qualified plan directly to a Roth IRA. As part of this 
rollover, previously taxed deferred funds from the qualified plan are converted to after-tax funds under a Roth IRA. 
Generally, the entire rollover is taxable (unless it includes after-tax dollars) and is included in gross income in the 
year of the rollover/ conversion. For more information, please see your tax advisor. 
 
Required Minimum Distributions for IRAs 
The Required Minimum Distribution (RMD) regulations dictate when individuals must start taking payments from their 
IRA. Generally speaking, RMDs for IRAs must begin no later than April 1 following the close of the calendar year in 
which you turn 70 1/2. Thereafter, the RMD is required no later than December 31 of each calendar year. 
 
The RMD rules apply to traditional IRAs, as well as SEP-IRA’s and SIMPLE-IRAs, during the lifetime and after the 
death of IRA owners. They do not, however, apply to Roth IRAs during the lifetime of the Roth IRA owner. If an 
individual owns more than one IRA, the RMD amount must be determined for each, but the actual distribution can be 
satisfied from a combination of one or more of the owner’s IRAs. 
 
Failure to comply with the RMD rules can result in an excise tax penalty. This penalty equals 50% of the amount of 
the RMD that exceeds the actual distribution amount (if any) that occurred during the calendar year in question. 
 
Roth IRAs 
The Contract may be purchased to fund a Roth IRA. Contributions to a Roth IRA are not deductible from taxable 
income. Subject to certain limitations, a traditional IRA, SIMPLE-IRA or SEP may be converted into a Roth IRA or a 
distribution from such an arrangement may be rolled over to a Roth IRA. However, a conversion or a rollover to a 
Roth IRA is not excludable from gross income. If certain conditions are met, qualified distributions from a Roth IRA 
are tax-free. For more information, please contact your tax advisor. 
 
Withholding 
Annuity benefit payments and other amounts received under the Contract are subject to income tax withholding 
unless the recipient elects not to have taxes withheld. The amounts withheld vary among recipients depending on the 
tax status of the individual and the type of payments from which taxes are withheld. 
 
Notwithstanding the recipient’s election, withholding may be required on payments delivered outside the United 
States. Moreover, special backup withholdingrules may require us to disregard the recipient’s election if the 
recipient fails to supply us with a TINor taxpayer identification number (social security number for individuals), or if 
the Internal Revenue Service notifies us that the TIN provided by the recipient is incorrect. 
 
Mutual Fund Diversification 
The United States Treasury Department has adopted regulations under Section 817(h) of the Code which establish 
standards of diversification for the investments underlying the Contracts. Under this Code Section, Separate Account 
investments must be adequately diversified in order for the increase in the value of non-qualified Contracts to receive 
tax-deferred treatment. In order to be adequately diversified, the portfolio of each underlying mutual fund must, as of 
the end of each calendar quarter or within 30 days thereafter, have no more than 55% of its assets invested in any 
one investment, 70% in any two investments, 80% in any three investments and 90% in any four investments. Failure 
of a mutual fund to meet the diversification requirements could result in tax liability to non-qualified Contract holders. 
 
The investment opportunities of the mutual funds could conceivably be limited by adhering to the above 
diversification requirements. This would affect all owners, including owners of Contracts for whom diversification is 
not a requirement for tax-deferred treatment. 

 



STATE REGULATION 
 
The Company is subject to the laws of the State of Iowa governing insurance companies and to regulation by the 
Insurance Department of the State of Iowa. An annual statement in a prescribed form must be filed by March 1 in 
each year covering our operations for the preceding year and our financial condition on December 31 of the prior 
year. Our books and assets are subject to examination by the Commissioner of Insurance of the State of Iowa, or the 
Commissioner’s representatives, at all times. A full examination of our operations is conducted periodically by the 
National Association of Insurance Commissioners. Iowa law and regulations also prescribe permissible investments, 
but this does not involve supervision of the investment management or policy of the Company. 
 
In addition, we are subject to the insurance laws and regulations of other states and jurisdictions where we are 
licensed to operate. Generally, the insurance departments of these states and jurisdictions apply the laws of the state 
of domicile in determining the field of permissible investments. 
 
GENERAL INFORMATION 
 
Reservation Rights 
 
The Company reserves the right to: 
 
·  increase the minimum amount for each purchase payment to not more than $1,000; and 
·  terminate a Contract and distribute the accumulated value if no purchase payments are made during two 
  consecutive calendar years and the accumulated value (or total purchase payments less partial surrenders 
  and applicable surrender charges and transfer fees) is less than $2,000. The Company will first notify you of 
  its intent to exercise this right and give you 60 days to increase the accumulated value to at least $2,000. 
 
Legal Opinions 
 
Legal matters applicable to the issue and sale of the Contracts, including our right to issue Contracts under Iowa 
Insurance Law, have been passed upon by Karen Shaff, General Counsel and Executive Vice President. 
 
Legal Proceedings 
 
There are no legal proceedings pending to which Separate Account B is a party or which would materially affect 
Separate Account B. 
 
Other Variable Annuity Contracts 
 
The Company currently offers other variable annuity contracts that participate in Separate Account B. In the future, 
we may designate additional group or individual variable annuity contracts as participating in Separate Account B. 
 
Householding 
 
To avoid sending duplicate copies of materials to owners, only one copy of the prospectus and annual and semi- 
annual reports for the funds will be mailed to owners having the same name and address on our records. The 
consolidation of these mailings, called householding, benefits us through reduced mailing expense. If you want to 
receive multiple copies of these materials, you may call us at 1-800-852-4450. You may also notify us in writing. 
Individual copies of prospectuses and reports will be sent to you within thirty (30) days after we receive your request 
to stop householding. 
 
Payments to Financial Intermediaries 
 
The Company pays compensation to broker-dealers, financial institutions, and other parties (Financial 
Intermediaries) for the sale of the Contract according to schedules in the sales agreements and other agreements 
reached between the Company and the Financial Intermediaries. Such compensation generally consists of 
commissions on purchase payments made on the Contract. The Company and/or its affiliates may also pay other 
amounts (Additional Payments) that include, but are not limited to, marketing allowances, expense reimbursements, 
and educational payments. These Additional Payments are designed to provide incentives for the sale of the 

 



Contracts as well as other products sold by the Company and may influence the Financial intermediary or its 
registered representative to recommend the purchase of this Contract over competing annuity contracts or other 
investment options. You may ask your registered representative about these differing and divergent interests, how 
your registered representative is personally compensated, and how your sales representative’s broker-dealer is 
compensated for soliciting applications for the Contract. 
 
Service Arrangements and Compensation 
 
The Company has entered into agreements with the distributors, advisers, and/or the affiliates of some of the mutual 
funds underlying the Contract and receives compensation for providing certain services including, but not limited to, 
distribution and operational support services, to the underlying mutual fund. Fees for these services are paid 
periodically (typically, quarterly or monthly) based on the average daily net asset value of shares of each fund held 
by the Separate Account and purchased at the Contract owners’ instructions. Because the Company receives such 
fees, it may be subject to competing interests in making these funds available as investment options under the 
Contract. The Company takes into consideration the anticipated payments from underlying mutual funds when it 
determines the charges assessed under the Contract. Without these payments, charges under the Contract are 
expected to be higher. 
 
Independent Registered Public Accounting Firm 
 
The financial statements of Principal Life Insurance Company Separate Account B and the consolidated financial 
statements of Principal Life Insurance Company are included in the SAI. Those statements have been audited by 
Ernst and Young LLP, independent registered public accounting firm, 801 Grand Avenue, Des Moines, Iowa 50309, 
for the periods indicated in their reports which also appear in the SAI. 
 
FINANCIAL STATEMENTS 
 
The financial statements of the Principal Life Insurance Company which are included in the SAI should be considered 
only as they relate to our ability to meet our obligations under the Contract. They do not relate to investment 
performance of the assets held in the Separate Account. 

 



TABLE OF SEPARATE ACCOUNT DIVISIONS 
 
The following is a brief summary of the investment objectives of each division. There is no guarantee that the 
objectives will be met. 

 

American Century VP Income & Growth Division 
 
Invests in:  American Century VP Income & Growth Fund- Class I 
Investment Advisor:  American Century Investment Management, Inc. 
Investment Objective:  seeks capital growth by investing in common stocks. Income is a secondary 
  objective. 
 
 
Bond & Mortgage Securities Division 
 
Invests in:  Principal Variable Contracts Funds Bond & Mortgage Securities Account — 
  Class 1 
Investment Advisor:  Principal Global Investors, LLC through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  seeks to provide current income. 
 
 
Diversified International Division 
 
Invests in:  Principal Variable Contracts Funds Diversified International Account - Class 1 
Investment Advisor:  Principal Global Investors, LLC through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  seeks long-term growth of capital. 
 
 
Government & High Quality Bond Division 
 
Invests in:  Principal Variable Contracts Funds Government & High Quality Bond Account - 
  Class 1 
Investment Advisor:  Principal Global Investors, LLC through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  to seek a high level of current income consistent with safety and liquidity. 
 
 
LargeCap Growth I Division
 
Invests in:  Principal Variable Contracts Funds LargeCap Growth Account I - Class 1 
Investment Advisor:  T. Rowe Price Associates through a sub-advisory agreement and Brown 
  Investment, LLC through a Sub-advisory agreement with Principal Management 
  Corporation 
Investment Objective:  seeks long-term growth of capital. 

 



LargeCap S&P 500 Index Division 
 
Invests in:  Principal Variable Contracts Funds LargeCap S&P 500 Index Account - Class 1 
Investment Advisor:  Principal Global Investors, LLC through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  seeks long-term growth of capital. 
 
 
LargeCap Value Division
 
Invests in:  Principal Variable Contracts Funds LargeCap Value Account - Class 1 
Investment Advisor:  Principal Global Investors, LLC through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  seeks long-term growth of capital. 
 
 
MidCap Blend Division
 
Invests in:  Principal Variable Contracts Funds MidCap Blend Account - Class 1 
Investment Advisor:  Principal Global Investors, LLC through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  seeks long-term growth of capital. 
 
 
Money Market Division
 
Invests in:  Principal Variable Contracts Funds Money Market Account - Class 1 
Investment Advisor:  Principal Global Investors, LLC through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  seeks as high a level of current income as is considered consistent with 
  preservation of principal and maintenance of liquidity. 
 
 
Short-Term Income Division
 
Invests in:  Principal Variable Contracts Funds Short-Term Income Account - Class 1 
Investment Advisor:  Edge Asset Management, Inc. through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  seeks to provide as high a level of current income as is consistent with prudent 
investment management and stability of principal.
 
 
SmallCap Blend Division
 
Invests in:  Principal Variable Contracts Funds SmallCap Blend Account - Class 1 
Investment Advisor:  Principal Global Investors, LLC through a sub-advisory agreement with Principal 
  Management Corporation 
Investment Objective:  seeks long-term growth of capital. 

 



SmallCap Growth II Division
 
Invests in:  Principal Variable Contracts Funds SmallCap Growth Account II - Class 1 
Investment Advisor:  Emerald Advisors, Inc. through a sub-advisory agreement and Essex 
  Investment Management Company, LLC through a sub-advisory agreement with 
  Principal Management Corporation 
Investment Objective:  seeks long-term growth of capital. 
 
 
Templeton Growth Securities Division 
 
Invests in:  Franklin Templeton VIP Trust Templeton Growth Securities Fund - Class 2 
Investment Advisor:  Templeton Global Advisors Limited 
Investment Objective:  seeks long-term capital growth. 

 



Registration Statement 
 
This prospectus (Part A of the registration statement) omits some information contained in the SAI (Part B of the 
registration statement) and Part C of the registration statement which the Company has filed with the SEC. The SAI 
is hereby Incorporated by reference into this prospectus. You may request a free copy of the SAI by contacting your 
registered representative or calling us at 1-800-852-4450. 
 
Information about the Contract (Including the SAI and Part C of the registration statement) can be reviewed and 
copied at the Securities and Exchange Commission’s Public Reference Room in Washington, D.C. Information on 
the operation of the public reference room may be obtained by calling the Commission as 202-942-8090. Reports 
and other information about the Contract are available on the Commission’s internet site at http://www.sec.gov. 
Copies of this information may be obtained, upon payment of a duplicating fee, by writing the Public Reference 
Section of the Commission, 100 F Street NE, Washington, D.C. 20549-0102. 
 
The registration number for the Contract is 333-63401. 
 
Customer Inquiries 
Your questions should be directed to: Principal Freedom Variable Annuity, Principal Financial Group, P.O. Box 9382, 
Des Moines, Iowa 50306-9382, 1-800-852-4450. 
 
TABLE OF CONTENTS OF THE SAI 
 
The table of contents for the Statement of Additional Information is provided below. 

 

TABLE OF CONTENTS   
 
General Information and History  3 
Independent Registered Public Accounting Firm  3 
Principal Underwriter  3 
Calculation of Performance Data  3 
Taxation Under Certain Retirement Plans  5 
Principal Life Insurance Company Separate Account B   
Report of Independent Registered Public Accounting Firm 
Financial Statements   8
Principal Life Insurance Company   
Report of Independent Auditors   148
Consolidated Financial Statements   149
To obtain a copy of the Statement of Additional Information, free of charge, write or telephone: 

 

Princor Financial Services Corporation 
a company of
the Principal Financial Group
Des Moines, IA 50392-2080
Telephone: 1-800-852-4450

 



CONDENSED FINANCIAL INFORMATION 
 
Financial statements are included in the Statement of Additional Information. Following are unit values for the 
Contract for the periods ended December 31. 

 

  Accumulation Unit Value
        Number of 
        Accumulation 
        Units 
      Percentage  Outstanding 
  Beginning  End of  Change from  End of Period 
Division  of Period  Period  Prior Period  (in thousands) 
American Century VP Income & Growth         
2010  $9.316  $10.544  13.18%  293 
2009  7.956  9.316  17.09  340 
2008  12.267  7.956  -35.14  399 
2007  12.380  12.267  -0.91  517 
2006  10.663  12.380  16.10  579 
2005  10.278  10.663  3.75  567 
2004  9.174  10.278  12.03  517 
2003  7.153  9.174  28.25  342 
2002  8.947  7.153  -20.05  252 
2001  9.846  8.947  -9.13  171 
Bond & Mortgage Securities         
2010  13.915  15.405  10.71  479 
2009  11.606  13.915  19.89  549 
2008  14.114  11.606  -17.77  684 
2007  13.766  14.114  2.53  957 
2006  13.267  13.766  3.76  1,099 
2005  13.053  13.267  1.64  1,078 
2004  12.541  13.053  4.08  953 
2003  12.093  12.541  3.70  646 
2002  11.163  12.093  8.33  534 
2001  10.412  11.163  7.21  301 
Diversified International         
2010  12.759  14.384  12.74  263 
2009  9.985  12.759  27.78  333 
2008  18.724  9.985  -46.67  382 
2007  16.267  18.724  15.10  495 
2006  12.820  16.267  26.89  575 
2005  10.445  12.820  22.74  464 
2004  8.703  10.445  20.02  324 
2003  6.633  8.703  31.21  144 
2002  7.971  6.633  -16.79  102 
2001  10.616  7.971  -24.92  80 
Government & High Quality Bond         
2010  10.661  11.189  4.95  332 
2009  10.099  10.661  5.56  12 
2008(1)  10.000  10.099  0.99  -- 

 



  Accumulation Unit Value
        Number of 
        Accumulation 
        Units 
      Percentage  Outstanding 
  Beginning  End of  Change from  End of Period 
Division  of Period  Period  Prior Period  (in thousands) 
LargeCap Growth I         
2010  $9.052  $10.735  18.59%  169 
2009  5.978  9.052  51.42  184 
2008  10.151  5.978  -41.11  197 
2007(2)  10.000  10.151  1.51  -- 
LargeCap S&P 500 Index         
2010  8.878  10.095  13.71  883 
2009  7.089  8.878  25.24  1,017 
2008  11.366  7.089  -37.63  1,217 
2007  10.903  11.366  4.25  1,603 
2006  9.514  10.903  14.60  1,844 
2005  9.184  9.514  3.59  1,862 
2004  8.391  9.184  9.45  1,780 
2003  6.595  8.391  27.23  1,074 
2002  8.576  6.595  -23.10  636 
2001  9.840  8.576  -12.85  475 
LargeCap Value         
2010  8.994  10.173  13.11  283 
2009  7.799  8.994  15.32  338 
2008  12.132  7.799  -35.72  388 
2007  12.248  12.132  -0.95  546 
2006  10.298  12.248  18.94  652 
2005  9.724  10.298  5.90  572 
2004  8.728  9.274  11.41  487 
2003  7.014  8.728  24.44  251 
2002  8.194  7.014  -14.40  201 
2001  8.987  8.194  -8.82  180 
MidCap Blend         
2010  19.099  23.502  23.05  394 
2009  14.400  19.099  32.63  180 
2008  21.980  14.400  -34.49  203 
2007  20.255  21.980  8.52  271 
2006  17.883  20.255  13.26  322 
2005  16.515  17.883  8.28  344 
2004  14.144  16.515  16.76  287 
2003  10.741  14.144  31.68  146 
2002  11.871  10.741  -9.52  84 
2001  12.435  11.871  -4.54  63 

 



    Accumulation Unit Value
          Number of 
          Accumulation 
          Units 
        Percentage  Outstanding 
    Beginning  End of  Change from  End of Period 
Division of Period  Period  Prior Period  (in thousands) 
Money Market           
2010    $12.411  $12.306  -0.84%  295 
2009    12.489  12.411  -0.62  351 
2008    12.279  12.489  1.71  565 
2007    11.807  12.279  4.00  478 
2006    11.381  11.807  3.74  526 
2005    11.180  11.381  1.80  502 
2004    11.173  11.180  0.06  538 
2003    11.187  11.173  -0.13  496 
2002    11.125  11.187  0.56  317 
2001    10.796  11.125  3.05  140 
Short-Term Income           
2010    10.891  11.252  3.32  217 
2009    9.991  10.891  9.01  9 
2008(1)    10.000  9.991  -0.09  -- 
SmallCap Blend           
2010    12.947  15.952  23.21  193 
2009    10.687  12.947  21.15  229 
2008    17.037  10.687  -37.27  257 
2007    16.905  17.037  0.78  341 
2006    15.127  16.905  11.75  402 
2005    14.253  15.127  6.13  427 
2004    11.996  14.253  18.81  339 
2003    8.843  11.996  35.66  182 
2002    12.272  8.843  -27.94  122 
2001    12.069  12.272  1.68  73 
SmallCap Growth II           
2010    7.666  9.648  25.86  89 
2009    5.869  7.666  30.62  105 
2008    10.058  5.869  -41.65  116 
2007    9.661  10.058  4.11  140 
2006    8.941  9.661  8.05  160 
2005    8.454  8.941  5.76  161 
2004    7.664  8.454  10.31  173 
2003    5.307  7.664  44.41  116 
2002    9.885  5.307  -46.31  64 
2001    14.663  9.885  -32.59  37 

 



    Accumulation Unit Value   
        Number of 
        Accumulation 
        Units 
      Percentage  Outstanding 
  Beginning  End of  Change from  End of Period 
Division  of Period  Period  Prior Period  (in thousands) 
Templeton Growth Securities         
2010  $14.307  $15.235  6.48%  79 
2009  11.006  14.307  29.99  92 
2008  19.245  11.006  -42.81  105 
2007  18.965  19.245  1.48  138 
2006  15.702  18.965  20.78  160 
2005  14.547  15.702  7.94  146 
2004  12.645  14.547  15.04  127 
2003  9.651  12.645  31.02  94 
2002  11.941  9.651  -19.18  85 
2001  12.204  11.941  -2.16  57 

 

(1) Commenced Operations on November 24, 2008 
(2) Commenced Operations on April 30, 2007 

 



PART B
PRINCIPAL LIFE INSURANCE COMPANY SEPARATE ACCOUNT B 
PRINCIPAL FREEDOMSM VARIABLE ANNUITY CONTRACT 
Statement of Additional Information
dated May 1, 2011

 

The Statement of Additional Information provides information about the Principal Freedom Variable Annuity 
sponsored by Principal Life Insurance Company. 
 
This Statement of Additional Information is not a prospectus but does provide information that supplements the 
Contract’s Prospectus dated May 1, 2011. It should be read with that Prospectus which is available without charge. 
To request a copy of the Prospectus, please contact us at: 

 

  Principal FreedomSM Variable Annuity
Principal Financial Group
P.O. Box 9382
Des Moines, Iowa 50306-9382
Telephone: 1-800-852-4450



TABLE OF CONTENTS   
 
  Page 
GENERAL INFORMATION AND HISTORY  3 
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  3 
PRINCIPAL UNDERWRITER  3 
CALCULATION OF PERFORMANCE DATA  3 
TAXATION UNDER CERTAIN RETIREMENT PLANS  5 
Principal Life Insurance Company Separate Account B   
Report of Independent Registered Public Accounting Firm   7
Financial Statements   8
Principal Life Insurance Company   
Report of Independent Registered Public Accounting Firm   148
Financial Statements   149

 



GENERAL INFORMATION AND HISTORY 
 
Principal Life Insurance Company (the “Company”) is the issuer of the Principal Freedom Variable Annuity (the 
“Contract”) and serves as custodian of its assets. The Company is a stock life insurance company with authority to 
transact life and annuity business in all states of the United States and the District of Columbia. The Company’s 
home office is located at: Principal Financial Group, Des Moines, Iowa 50392. The Company is a wholly owned 
subsidiary of Principal Financial Services, Inc., which in turn, is a wholly owned direct subsidiary of Principal 
Financial Group, Inc., a publicly-traded company. 
 
On June 24,1879, the Company was incorporated under Iowa law as a mutual assessment life insurance company 
named Bankers Life Association. The Company became a legal reserve life insurance company and changed its 
name to Bankers Life Company in 1911. In 1986, the Company changed its name to Principal Mutual Life Insurance 
Company. In 1998, the Company became Principal Life Insurance Company, a subsidiary stock life insurance 
company of Principal Mutual Holding Company, as part of a reorganization into a mutual insurance holding company 
structure. In 2001, Principal Mutual Holding Company converted to a stock company through a process called 
demutualization, resulting in the current organizational structure. 
 
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 
 
Ernst & Young LLP, 801 Grand Avenue, Suite 3000, Des Moines, Iowa 50309, serves as the independent registered 
public accounting firm for Principal Life Insurance Company Separate Account B and the Principal Life Insurance 
Company. 
 
PRINCIPAL UNDERWRITER 
 
The principal underwriter of the Contract is Princor Financial Services Corporation (“Princor”) which is a wholly 
owned subsidiary of Principal Financial Services, Inc. and an affiliate of the Company. The address of Princor is the 
Principal Financial Group, 650 8th Street, Des Moines, Iowa 50392-0200. Princor was incorporated in Iowa in 1968 
and is a securities broker-dealer registered with the Securities Exchange Commission as well as a member of the 
FINRA. The Contracts may also be sold through other broker-dealers authorized by Princor and applicable law to do 
so. Registered representatives of such broker-dealers may be paid on a different basis than described below. 
 
The Contract’s offering to the public is non-continuous. As the principal underwriter, Princor is paid for the distribution 
of the Contract. For the last three fiscal years Princor has received and retained the following commissions: 

 

2010  2009  2008 
received/retained  received/retained  received/retained 
$1,347/$0  $1,557/$0  $2,436/$0 

 

CALCULATION OF PERFORMANCE DATA 
 
The Separate Account may publish advertisements containing information (including graphs, charts, tables and 
examples) about the performance of one or more of its divisions. 
 
The Contract was not offered prior to April 30, 1999. Certain of the underlying funds were offered prior to the date the 
Contract was available. The Separate Account may publish advertisements containing information about the 
hypothetical performance of one or more of its divisions for this Contract as if the Contract had been issued on or 
after the date the mutual fund in which such division invests was first offered. The hypothetical performance from the 
date of the inception of the underlying mutual fund is derived by reducing the actual performance of the underlying 
mutual fund by the fees and charges of the Contract as if it had been in existence. 
 
The yield and total return figures described below vary depending upon market conditions, the composition of the 
underlying mutual fund’s portfolios and operating expenses. These factors and possible differences in the methods 
used in calculating yield and total return should be considered when comparing the Separate Account performance 
figures to performance figures published for other investment vehicles. The Separate Account may also quote 
rankings, yields or returns published by independent statistical services or publishers and information regarding 
performance of certain market indices. Any performance data quoted for the Separate Account represents historical 
performance and is not intended to indicate future performance. 

 



From time to time the Account advertises its Money Market division’s yieldand effective yieldfor the Contract. Both 
yield figures are based on historical earnings and are not intended to indicate future performance. The yieldof the 
division refers to the income generated by an investment under the contract in the division over a seven-day period 
(the period will be stated in the advertisement). This income is then annualized.That is, the amount of income 
generated by the investment during that week is assumed to be generated each week over a 52-week period and is 
shown as a percentage of the investment. The effective yieldis calculated similarly but, when annualized, the 
income earned by an investment in the division is assumed to be reinvested. The effective yieldis slightly higher 
than the yieldbecause of the compounding effect of this assumed reinvestment. Neither yield quotation reflects a 
sales load deducted from purchase payments which, if included, would reduce the yieldand effective yield. For the 
period ended December 31, 2010, the 7-day annualized and effective yields were -0.85% and -0.85%, respectively. 
 
In addition, the Separate Account advertises the yieldfor certain other divisions for the Contract. The yieldof a 
division is determined by annualizing the net investment income per unit for a specific, historical 30-day period and 
dividing the result by the ending maximum offering price of the unit for the same period. This yield quotation does not 
reflect a contingent deferred sales charge which, if included, would reduce the yield.No contingent deferred sales 
charge is assessed on investments in the Separate Account divisions of the Contract. 
 
The Separate Account also advertises the average annual total return of its various divisions. The average annual 
total return for any of the divisions is computed by calculating the average annual compounded rate of return over the 
stated period that would equate an initial $1,000 investment to the ending redeemable contract value. 
 
Following are the hypothetical average annual total returns for the period ended December 31, 2010 assuming the 
Contract had been offered as of the effective dates of the underlying mutual funds in which the divisions invest: 

 

 Effective      
Division  Date  One Year  Five Years  Ten Years 
American Century VP Income & Growth  October 31, 1997  13.18%  -0.23%  0.69% 
Bond & Mortgage Securities  December 18, 1987  10.71%  3.03%  3.99% 
Diversified International  May 2, 1994  12.74%  2.33%  3.08% 
Government & High Quality Bond  April 9, 1987  4.95%  4.46%  4.05% 
LargeCap Growth I  June 1, 1994  18.59%  3.33%  0.08% 
LargeCap S&P 500 Index  May 3, 1999  13.70%  1.19%  0.26% 
LargeCap Value  May 13, 1970  13.12%  -0.24%  1.25% 
MidCap Blend  December 18, 1987  23.05%  5.62%  6.57% 
Money Market  May 1, 1998  -0.85%  1.58%  1.32% 
Short-Term Income  May 3, 1999  3.32%  3.34%  3.39% 
SmallCap Blend  March 18, 1983  23.21%  1.07%  2.83% 
SmallCap Growth II  May 6, 1993  25.86%  1.53%  -4.10% 
Templeton Growth Securities  August 24, 1988  6.49%  -0.60%  2.24% 

 



TAXATION UNDER CERTAIN RETIREMENT PLANS 
 
Individual Retirement Annuities 
Contributions. Individuals may make contributions for individual retirement annuity (IRA) contracts. Individuals may 
make deductible contributions (for any year) up to the lesser of the amount shown in the chart or 100% of 
compensation. 
 
Individuals age 50 or over are also permitted to make additional catch-upcontributions. The additional contribution 
is $1,000 in 2010 and 2011. 
 
Such individuals may establish a traditional IRA for a non-working spouse. The annual contribution for both spouses’ 
contracts cannot exceed the lesser of the amount shown in the chart or 100% of the working spouse’s compensation. 
No more than the individual IRA limit may be contributed to either spouse’s IRA for any year. 

 

  IRA- Maximum Annual Contribution
Year  Individual IRA  Individual IRA + Spousal IRA 
2010  $5,000  $10,000 
2011  $5,000  $10,000 

 

Starting in 2012, limits are indexed to inflation. 
 
Contributions may be tax deductible. If an individual and his/her spouse do not participate in a qualified retirement 
plan, the contributions to an IRA are fully tax deductible regardless of income. If an individual is an active participant 
in a qualified retirement plan, his/her ability to deduct the contributions depends upon his/her income level. 
 
For individuals who are not active participants but whose spouses are, deductibility of traditional IRA contributions is 
phased out if the couple files a joint return and the Adjusted Gross Income is between $169,000 and $179,000 in 
2010. 

 

Deductibility of Traditional IRA Contributions for Active Participants
Married Individuals (Filing Jointly)  Single Individual
  Limited  No    Limited  No 
Year  Deduction  Deduction  Year  Deduction  Deduction 
2010  $89,000  $109,000  2010  $56,000  $66,000 
2011  $90,000  $110,000  2011  $56,000  $66,000 

 

An individual may make non-deductible IRA contributions to the extent of the excess of: 
 
1)  The lesser of maximum annual contribution or 100% of compensation, over 
 
2)  The IRA deductible contributions made with respect to the individual. 
 
An individual may not make any contribution to his/her own IRA for the year in which he/she reaches age 70 1/2 or 
for any year thereafter. 
 
Taxation of Distributions. Distributions from IRA Contracts are taxed as ordinary income to the recipient, although 
special rules exist for the tax-free return of non-deductible contributions. In addition, taxable distributions received 
under an IRA Contract prior to age 59 1/2 are subject to a 10% penalty tax in addition to regular income tax. Certain 
distributions are exempted from this penalty tax, including distributions following the owner’s death or disability if the 
distribution is paid as part of a series of substantially equal periodic payments made for the life (or life expectancy) of 
the Owner or the joint lives (or joint life expectancies) of the Owner and the Owner’s designated Beneficiary; 
distributions to pay medical expenses; distributions for certain unemployment expenses; distributions for first home 
purchases (up to $10,000) and distributions for higher education expenses and distributions for certain natural 
disaster victims. 
 
Required Distributions. Generally, distributions from IRA Contracts must commence not later than April 1 of the 
calendar year following the calendar year in which the owner attains age 70 1/2, and such distributions must be 
made over a period that does not exceed the uniform life distribution period established by the IRS. A penalty tax of 
50% may be imposed on any amount by which the minimum required distribution in any year exceeded the amount 

 



actually distributed in that year. In addition, in the event that the owner dies before his or her entire interest in the 
Contract has been distributed, the owner’s entire interest must be distributed in accordance with rules similar to those 
applicable upon the death of the Contract Owner in the case of a non-qualified Contract, as described in the 
Prospectus. 
 
Tax-Free Rollovers. The Internal Revenue Code (the Code) permits the funds to be transferred in a tax-free rollover 
from a qualified retirement plan, tax-deferred annuity plan, or governmental 457(b) plan to an IRA Contract if certain 
conditions are met, and if the rollover of assets is completed within 60 days after the distribution from the qualified 
plan is received. A direct rollover of funds may avoid a 20% federal tax withholding generally applicable to qualified 
plans, tax-deferred annuity plan, or governmental 457(b) plan distributions. In addition, not more frequently than once 
every twelve months, amounts may be rolled over tax-free from one IRA to another, subject to the 60-day limitation 
and other requirements. The once-per-year limitation on rollovers does not apply to direct transfers of funds between 
IRA custodians or trustees. 
 
Simplified Employee Pension Plans and Salary Reduction Simplified Employee Pension Plans 
Contributions. Under Section 408(k) of the Code, employers may establish a type of IRA plan referred to as a 
simplified employee pension plan (SEP). Employer contributions to a SEP cannot exceed the lesser of 100% of 
compensation or $49,000 for 2011. 
 
Employees of certain small employers may have contributions made to the salary reduction simplified employee 
pension plan (SAR/SEP) on their behalf on a salary reduction basis. The amount that an employee chooses to defer 
and contribute to the SAR/SEP is referred to as an elective deferral. 
 
These elective deferrals are subject to the same cap as elective deferrals to IRC Section 401(k) plans; refer to the 
table below. In addition to the elective deferrals, SAR/SEP may permit additional elective deferrals by individuals 
age 50 or over, referred to as catch-up contributions. 
 
No new SAR/SEPs are permitted after 1996 for any employer, but those in effect prior to 1997 may continue to 
operate, receive contributions, and add new employees. 
 
Employees of tax-exempt organizations and state and local government agencies are not eligible for SAR/SEPs. 

 

  Salary Reduction Simplified Employee Pension Plan (SAR-SEP) 
    Catch-up 
Year  Elective Deferral  Contribution 
2010  $16,500  $5,500 
2011  $16,500  $5,500 

 

Taxation of Distributions. Generally, distribution payments from SEPs and SAR/SEPs are subject to the same 
distribution rules described above for IRAs. 
Required Distributions. SEPs and SAR/SEPs are subject to the same minimum required distribution rules described 
above for IRAs. 
 
Tax-Free Rollovers. Generally, rollovers and direct transfers may be made to and from SEPs and SAR/SEPs in the 
same manner as described above for IRAs, subject to the same conditions and limitations. 

 



Savings Incentive Match Plans for Employees (Simple IRA) 
Contributions. Under Section 408(p) of the Code, employers may establish a type of IRA plan known as a SIMPLE 
IRA. Employees may have contributions made to the SIMPLE IRA on a salary reduction basis. The amount that an 
employee chooses to defer and contribute to the SIMPLE IRA is referred to as an elective deferral. 
 
These elective deferrals cannot exceed the amounts shown in the chart. In addition to the elective deferrals, SIMPLE 
IRA may permit additional elective deferrals by individuals age 50 or over, referred to as “catch-up contributions”. 
 
Elective contribution amounts made under the salary reduction portions (i.e., those subject to the $11,500 limit in 
2011) of a SIMPLE IRA plan are counted in the overall limit on elective deferrals by any individual. For example, an 
individual under age 50 who defers the maximum of $11,500 to a SIMPLE IRA of (i.e., $16,500 for 2011) one 
employer and participates in a 401(k) plan of another employer would be limited to an elective deferral of $5,000 in 
2011 ($16,500 – $11,500) to the 401(k) plan. 
 
The employer generally must match either 100% of the employee’s elective deferral, up to 3% of the employee’s 
compensation or fixed nonelective contributions of 2% of compensation. 

 

Savings Incentive Match Plan for Employees (SIMPLE IRA)
      401(k) Elective 
Year  Elective Deferral  Catch-up Contribution  Deferral 
2010  $11,500  $2,500  $16,500 
2011  $11,500  $2,500  $16,500 

 

Taxation of Distributions. Generally, distribution payments from SIMPLE IRAs are subject to the same distribution 
rules described above for IRAs, except that distributions made within two years of the date of an employee’s first 
participation in a SIMPLE IRA of an employer are subject to a 25% penalty tax instead of the 10% penalty tax 
discussed previously. 
 
Required Distributions. SIMPLE IRAs are subject to the same minimum required distribution rules described above 
for IRAs. 
 
Tax-Free Rollovers. Direct transfers may be made among SIMPLE IRAs in the same manner as described above for 
IRAs, subject to the same conditions and limitations. Rollovers from SIMPLE IRAs are permitted after two years have 
elapsed from the date of an employee’s first participation in a SIMPLE IRA of the employer. Rollovers to SIMPLE 
IRAs from other plans are not permitted. 

 



Report of Independent Registered Public Accounting Firm
 
The Board of Directors and Participants 
Principal Life Insurance Company 
 
We have audited the accompanying statements of assets and liabilities of each of the 
divisions of Principal Life Insurance Company Separate Account B (“Separate Account”) 
comprised of the divisions described in Note 1, as of December 31, 2010, and the related 
statements of operations for the year then ended and changes in net assets for each of the 
two years in the period then ended, or for those divisions operating for portions of such 
periods as disclosed in the financial statements. These financial statements are the 
responsibility of the management of the Separate Account. Our responsibility is to 
express an opinion on these financial statements based on our audits. 
 
We conducted our audits in accordance with the standards of the Public Company 
Accounting Oversight Board (United States). Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements 
are free of material misstatement. We were not engaged to perform an audit of the 
Separate Account’s internal control over financial reporting. Our audits included 
consideration of internal control over financial reporting as a basis for designing audit 
procedures that are appropriate in the circumstances, but not for the purpose of 
expressing an opinion on the effectiveness of the Separate Account’s internal control over 
financial reporting. Accordingly, we express no such opinion. An audit also includes 
examining, on a test basis, evidence supporting the amounts and disclosures in the 
financial statements, assessing the accounting principles used and significant estimates 
made by management, and evaluating the overall financial statement presentation. Our 
procedures included confirmation of securities owned as of December 31, 2010 by 
correspondence with the fund companies or their transfer agents, as applicable. We 
believe that our audits provide a reasonable basis for our opinion. 
 
In our opinion, the financial statements referred to above present fairly, in all material 
respects, the financial position of each of the respective divisions of Principal Life 
Insurance Company Separate Account B at December 31, 2010, and the results of their 
operations and the changes in their net assets for the periods described above, in 
conformity with U.S. generally accepted accounting principles. 
 
/s/Ernst & Young LLP 
Des Moines, Iowa 
April 26, 2011 

 



Principal Life Insurance Company
 
Separate Account B
 
 
Statements of Assets and Liabilities
 
 
December 31, 2010
 
 
      American 
  AllianceBernstein  Century VP 
  Small Cap  Income & 
    Growth  Growth 
    Class A  Class I 
    Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 3,666,223  $ 16,652,967 
Liabilities       
Net assets  $ 3,666,223  $ 16,652,967 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity      3,093,498 
Principal Freedom Variable Annuity 2      50,086 
The Principal Variable Annuity      10,194,331 
The Principal Variable Annuity with Purchase Payment Credit Rider      3,315,052 
Principal Investment Plus Variable Annuity    2,658,489   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    1,007,734   
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 3,666,223  $ 16,652,967 
 
Investments in shares of mutual funds, at cost  $ 2,939,832  $ 17,125,671 
Shares of mutual fund owned    224,097  2,752,556 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity      293,401 
Principal Freedom Variable Annuity 2      5,247 
The Principal Variable Annuity      1,000,308 
The Principal Variable Annuity With Purchase Payment Credit Rider      344,633 
Principal Investment Plus Variable Annuity    168,228   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    66,253   
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity      10.54 
Principal Freedom Variable Annuity 2      9.55 
The Principal Variable Annuity      10.19 
The Principal Variable Annuity With Purchase Payment Credit Rider      9.62 
Principal Investment Plus Variable Annuity    15.80   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    15.21   
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
 
See accompanying notes.       

 



American  American         
Century VP  Century VP         
Inflation    Mid Cap  American  American  American  American 
Protection  Value  Century VP  Century VP  Century VP  Century VP 
Class II    Class II  Ultra® Class I  Ultra® Class II  Value Class II  VistaSM Class I 
Division    Division  Division  Division  Division  Division 
 
$ 86,143,856  $ 662,767  $ 4,935,390  $ 58,641,195  $ 25,179,723  $ 3,007,448 
             
$ 86,143,856  $ 662,767  $ 4,935,390  $ 58,641,195  $ 25,179,723  $ 3,007,448 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
             
             
             
             
             
             
    339,910  3,771,991    17,898,816   
    43,499  1,163,399    7,280,907   
66,996,343  195,367    44,291,887    2,024,847 
19,147,513  83,991    14,349,308    982,601 
 
             
             
$ 86,143,856  $ 662,767  $ 4,935,390  $ 58,641,195  $ 25,179,723  $ 3,007,448 
 
$ 80,946,151  $ 627,692  $ 4,560,480  $ 56,479,783  $ 30,301,526  $ 3,042,062 
7,767,706  46,872  526,161  6,319,094  4,296,881  184,054 
 
             
             
             
             
             
             
             
    29,358  396,599    1,373,048   
    3,771  129,599    588,216   
5,502,868  16,874    3,932,528    145,379 
1,633,945  7,281    1,323,645    73,296 
 
$ –  $ –  $ –  $ –  $ –  $ – 
             
             
             
             
             
             
    11.58  9.51    13.04   
    11.54  8.98    12.38   
  12.17  11.58    11.26    13.93 
  11.72  11.54    10.84    13.41 
 
             
             
 
$ –  $ –  $ –  $ –  $ –  $ – 
             

 



Principal Life Insurance Company
Separate Account B
Statements of Assets and Liabilities (continued) 
December 31, 2010

 

  Asset     
  Allocation  Balanced 
  Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 49,340,010  $ 42,696,436 
Liabilities       
Net assets  $ 49,340,010  $ 42,696,436 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable      472,734 
Premier Variable    168,323  2,328,604 
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity  32,927,346  34,867,323 
The Principal Variable Annuity With Purchase Payment Credit Rider  3,182,683  5,027,775 
Principal Investment Plus Variable Annuity  9,519,192   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider  3,542,466   
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 49,340,010  $ 42,696,436 
 
Investments in shares of mutual funds, at cost  $ 48,198,839  $ 44,278,900 
Shares of mutual fund owned  4,004,871  3,134,834 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable      223,276 
Premier Variable    117,627  1,061,158 
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity  1,316,949  1,777,769 
The Principal Variable Annuity With Purchase Payment Credit Rider    135,252  272,377 
Principal Investment Plus Variable Annuity    380,713   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    150,536   
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable      2.12 
Premier Variable    1.43  2.19 
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity    25.00  19.61 
The Principal Variable Annuity With Purchase Payment Credit Rider    23.53  18.46 
Principal Investment Plus Variable Annuity    25.00   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    23.53   
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
 
See accompanying notes.       

 



Bond &        Dreyfus IP   
Mortgage  Diversified  Diversified  Diversified  Technology Growth  Equity 
Securities  Balanced  Growth  International  Service Shares  Income 
Division  Division  Division  Division  Division  Division 
 
$ 253,668,870  $ 169,722,542  $ 323,912,050  $ 237,655,716  $ 3,834,413  $ 173,784,186 
           
$ 253,668,870  $ 169,722,542  $ 323,912,050  $ 237,655,716  $ 3,834,413  $ 173,784,186 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
           
           
283,393      576,006     
2,833,574      4,305,024    41,418 
7,377,089      3,786,963     
459,035      840,399     
99,606,445      137,370,675    25,459,183 
25,222,501      28,337,544    4,415,467 
91,612,583  158,820,806  302,736,098  47,926,051  3,206,018  113,073,522 
26,274,250  10,901,736  21,175,952  14,513,054  628,395  30,794,596 
 
           
           
$ 253,668,870  $ 169,722,542  $ 323,912,050  $ 237,655,716  $ 3,834,413  $ 173,784,186 
 
$ 268,504,409  $ 159,423,975  $ 300,461,242  $ 244,553,090  $ 3,047,054  $ 199,152,402 
23,908,470  15,401,320  28,998,393  18,951,812  302,399  11,742,174 
 
           
           
           
122,499      223,609     
1,181,780      1,612,838    35,438 
478,859      263,263     
39,773      79,290     
4,781,492      5,832,620    2,765,512 
1,286,457      1,278,421    491,263 
4,397,767  14,593,238  27,443,300  2,034,897  202,169  12,282,553 
1,340,104  1,007,730  1,931,160  654,744  41,169  3,426,169 
 
$ –  $ –  $ –  $ –  $ –  $ – 
           
           
2.31      2.58     
2.40      2.67    1.17 
15.41      14.38     
11.54      10.60     
20.83      23.55    9.21 
19.61      22.17    8.99 
20.83  10.88  11.03  23.55  15.86  9.21 
19.61  10.82  10.97  22.17  15.26  8.99 
 
           
           
 
$ –  $ –  $ –  $ –  $ –  $ – 
           

 



Principal Life Insurance Company
 
Separate Account B
 
 
Statements of Assets and Liabilities (continued)
 
 
December 31, 2010
 
 
 
  Fidelity VIP  Fidelity VIP 
  Equity-Income  Growth 
    Service  Service 
    Class 2  Class 
    Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 44,412,681  $ 18,619,921 
Liabilities       
Net assets  $ 44,412,681  $ 18,619,921 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity    25,199,208  16,057,152 
The Principal Variable Annuity With Purchase Payment Credit Rider    10,957,285  2,562,769 
Principal Investment Plus Variable Annuity    6,402,779   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    1,853,409   
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 44,412,681  $ 18,619,921 
 
Investments in shares of mutual funds, at cost  $ 51,333,942  $ 20,558,346 
Shares of mutual fund owned    2,368,676  503,377 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity    2,196,851  1,810,353 
The Principal Variable Annuity With Purchase Payment Credit Rider    1,006,028  307,010 
Principal Investment Plus Variable Annuity    558,225   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    170,179   
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity    11.47  8.87 
The Principal Variable Annuity With Purchase Payment Credit Rider    10.89  8.35 
Principal Investment Plus Variable Annuity    11.47   
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    10.89   
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
See accompanying notes.       

 

6 0707-0846563



Fidelity VIP  Fidelity VIP  Fidelity VIP  Fidelity VIP  Fidelity VIP  Franklin 
Growth Overseas  Contrafund  Contrafund  Mid Cap  Small Cap 
Service Service  Service  Service  Service  Value Securities 
Class 2 Class 2  Class  Class 2  Class 2  Class 2 
Division Division  Division  Division  Division  Division 
 
$ 7,987,849  $ 48,258,753  $ 63,340,887  $ 48,068,758  $ 12,783,816  $ 447,302 
             
$ 7,987,849  $ 48,258,753  $ 63,340,887  $ 48,068,758  $ 12,783,816  $ 447,302 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
             
             
             
             
             
             
      55,175,790       
      8,165,097       
5,656,878  35,687,235    38,994,494  10,362,515  344,084 
2,330,971  12,571,518    9,074,264  2,421,301  103,218 
 
             
             
$ 7,987,849  $ 48,258,753  $ 63,340,887  $ 48,068,758  $ 12,783,816  $ 447,302 
 
$ 7,535,822  $ 51,401,159  $ 67,240,998  $ 50,352,257  $ 11,276,893  $ 380,802 
217,534  2,903,655  2,660,264  2,046,350  397,878  27,526 
 
             
             
             
             
             
             
             
      3,660,877       
      575,624       
466,684  2,507,443    2,671,022  558,019  27,173 
199,792  917,695    645,771  135,463  8,200 
 
$ –  $ –  $ –  $ –  $ –  $ – 
             
             
             
             
             
             
      15.07       
      14.18       
  12.12  14.23    14.60  18.57  12.66 
  11.67  13.70    14.05  17.87  12.59 
 
             
             
 
$ –  $ –  $ –  $ –  $ –  $ – 
             

 

 



Principal Life Insurance Company
 
Separate Account B
 
 
Statements of Assets and Liabilities (continued)
 
 
December 31, 2010
 
      Goldman Sachs 
  Goldman Sachs  VIT Structured 
  VIT Mid Cap  Small Cap 
  Value  Equity Service 
  Institutional  Institutional 
  Class  Class 
  Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 17,385,279  $ 6,006,914 
Liabilities       
Net assets  $ 17,385,279  $ 6,006,914 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity       
The Principal Variable Annuity With Purchase Payment Credit Rider       
Principal Investment Plus Variable Annuity    12,410,921  4,638,934 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    4,974,358  1,367,980 
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 17,385,279  $ 6,006,914 
 
Investments in shares of mutual funds, at cost  $ 18,186,253  $ 5,861,859 
Shares of mutual fund owned    1,232,999  525,999 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity       
The Principal Variable Annuity With Purchase Payment Credit Rider       
Principal Investment Plus Variable Annuity    811,878  395,177 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    338,075  121,073 
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity       
The Principal Variable Annuity With Purchase Payment Credit Rider       
Principal Investment Plus Variable Annuity    15.29  11.74 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    14.71  11.30 
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
See accompanying notes.       

 



Government      Invesco V.I.     
& High  International  Invesco V.I.  Capital  Invesco V.I.  Invesco V.I. 
Quality  Emerging  Basic Value  Appreciation  Core Equity  Dynamics 
Bond  Markets  Series I  Series I  Series I  Series I 
Division  Division  Division  Division  Division  Division 
 
$ 216,706,645  $ 108,918,848  $ 4,297,986  $ 6,028,181  $ 27,717,050  $ 2,742,034 
           
$ 216,706,645  $ 108,918,848  $ 4,297,986  $ 6,028,181  $ 27,717,050  $ 2,742,034 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
127,046           
29,984           
128,219           
3,419,204  777,718         
3,709,738           
308,665           
118,677,076  51,067,934    5,647,354  24,996,213  1,660,274 
21,818,227  13,480,047    380,827  2,720,837  1,081,760 
55,536,011  32,720,778  3,528,763       
12,952,475  10,872,371  769,223       
 
           
           
$ 216,706,645  $ 108,918,848  $ 4,297,986  $ 6,028,181  $ 27,717,050  $ 2,742,034 
 
$ 221,805,056  $ 102,400,077  $ 3,681,318  $ 6,590,530  $ 26,091,507  $ 2,311,329 
21,059,926  6,220,380  673,666  258,720  1,025,418  155,621 
 
           
41,593           
8,721           
53,965           
1,385,382  192,829         
331,545           
27,646           
10,696,248  1,395,139    667,447  2,407,576  165,586 
1,991,493  391,287    46,292  278,455  114,308 
5,005,428  893,916  363,485       
1,182,263  315,596  82,322       
 
$ –  $ –  $ –  $ –  $ –  $ – 
3.06           
3.43           
2.37           
2.47  4.03         
11.19           
11.17           
11.10  36.60    8.46  10.38  10.03 
10.96  34.45    8.23  9.77  9.46 
11.10  36.60  9.71       
10.96  34.45  9.34       
 
           
           
 
$ –  $ –  $ –  $ –  $ –  $ – 
           

 

 



Principal Life Insurance Company
 
Separate Account B
 
 
Statements of Assets and Liabilities (continued)
 
 
December 31, 2010
 
 
 
  Invesco V.I.  Invesco V.I. 
  Global  International 
  Health Care  Growth 
  Series I  Series I 
  Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 7,322,711  $ 4,542,215 
Liabilities       
Net assets  $ 7,322,711  $ 4,542,215 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity    5,445,704   
The Principal Variable Annuity With Purchase Payment Credit Rider    1,877,007   
Principal Investment Plus Variable Annuity      4,038,379 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider      503,836 
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 7,322,711  $ 4,542,215 
 
Investments in shares of mutual funds, at cost  $ 6,946,124  $ 3,998,171 
Shares of mutual fund owned    438,223  158,320 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity    486,010   
The Principal Variable Annuity With Purchase Payment Credit Rider    177,480   
Principal Investment Plus Variable Annuity      446,466 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider      56,587 
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity    11.20   
The Principal Variable Annuity With Purchase Payment Credit Rider    10.58   
Principal Investment Plus Variable Annuity      9.05 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider      8.90 
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
See accompanying notes.       

 



Invesco V.I.           
Small Cap  Invesco V.I.  Janus Aspen       
Equity  Technology  Enterprise  LargeCap  LargeCap  LargeCap 
Series I  Series I  Service Shares  Blend II  Growth  Growth I 
Division  Division  Division  Division  Division  Division 
 
$ 7,524,206  $ 4,980,784  $ 12,637,981  $ 157,178,665  $ 59,162,639  $ 116,970,484 
           
$ 7,524,206  $ 4,980,784  $ 12,637,981  $ 157,178,665  $ 59,162,639  $ 116,970,484 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
           
           
        671,357   
        3,775,146  243,611 
          1,816,008 
          96,299 
2,572,040  3,385,712  11,099,309  43,715,052  39,905,675  93,712,733 
910,249  1,595,072  1,538,672  17,432,672  1,990,927  10,021,725 
3,332,986      72,713,750  10,149,124  8,290,086 
708,931      23,317,191  2,670,410  2,790,022 
 
           
           
$ 7,524,206  $ 4,980,784  $ 12,637,981  $ 157,178,665  $ 59,162,639  $ 116,970,484 
 
$ 6,223,175  $ 3,412,985  $ 8,872,464  $ 200,603,546  $ 57,426,952  $ 96,626,076 
455,185  311,299  336,743  22,912,342  3,912,873  5,473,584 
 
           
           
           
        343,827   
        1,865,621  198,696 
          169,160 
          9,003 
168,919  514,830  1,215,866  3,598,350  2,158,431  2,785,888 
62,109  256,979  179,098  1,511,222  114,422  316,559 
218,907      5,985,371  548,967  246,445 
48,375      2,021,355  153,477  88,129 
 
$ –  $ –  $ –  $ –  $ –  $ – 
           
           
        1.95   
        2.02  1.23 
          10.74 
          10.70 
15.23  6.58  9.13  12.15  18.49  33.64 
14.66  6.21  8.59  11.54  17.40  31.66 
15.23      12.15  18.49  33.64 
14.66      11.54  17.40  31.66 
 
           
           
 
$ –  $ –  $ –  $ –  $ –  $ – 
           

 

 



Principal Life Insurance Company
Separate Account B
Statements of Assets and Liabilities (continued) 
December 31, 2010

 

  LargeCap  LargeCap 
  S&P 500 Index  Value 
  Division  Division 
Assets     
Investments in shares of mutual funds, at market  $ 96,643,855  $ 97,515,490 
Liabilities     
Net assets  $ 96,643,855  $ 97,515,490 
 
Net assets     
Applicable to accumulation units:     
Bankers Flexible Annuity  $ –  $ 1,173,281 
Pension Builder Plus    1,668,022 
Pension Builder Plus – Rollover IRA    117,289 
Personal Variable    485,533 
Premier Variable  146,316  6,339,559 
Principal Freedom Variable Annuity  8,912,424  2,882,170 
Principal Freedom Variable Annuity 2  630,742  490,577 
The Principal Variable Annuity  46,288,856  63,419,602 
The Principal Variable Annuity With Purchase Payment Credit Rider  10,990,972  6,061,438 
Principal Investment Plus Variable Annuity  23,769,848  10,424,993 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider  5,904,697  4,345,673 
Applicable to contracts in annuitization period:     
Bankers Flexible Annuity    447 
Pension Builder Plus – Rollover IRA    106,906 
Total net assets  $ 96,643,855  $ 97,515,490 
 
Investments in shares of mutual funds, at cost  $ 91,943,520  $ 118,400,646 
Shares of mutual fund owned  10,846,673  4,076,735 
Accumulation units outstanding:     
Bankers Flexible Annuity    32,754 
Pension Builder Plus    281,834 
Pension Builder Plus – Rollover IRA    16,857 
Personal Variable    164,068 
Premier Variable  127,018  2,057,127 
Principal Freedom Variable Annuity  882,871  283,292 
Principal Freedom Variable Annuity 2  61,693  52,489 
The Principal Variable Annuity  4,804,738  2,640,573 
The Principal Variable Annuity With Purchase Payment Credit Rider  1,212,192  268,158 
Principal Investment Plus Variable Annuity  2,467,311  434,082 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider  651,234  192,262 
Accumulation unit value:     
Bankers Flexible Annuity  $ –  $ 35.82 
Pension Builder Plus    5.92 
Pension Builder Plus – Rollover IRA    6.96 
Personal Variable    2.96 
Premier Variable  1.15  3.08 
Principal Freedom Variable Annuity  10.09  10.17 
Principal Freedom Variable Annuity 2  10.22  9.35 
The Principal Variable Annuity  9.63  24.02 
The Principal Variable Annuity With Purchase Payment Credit Rider  9.07  22.60 
Principal Investment Plus Variable Annuity  9.63  24.02 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider  9.07  22.60 
Annuitized units outstanding:     
Bankers Flexible Annuity    12 
Pension Builder Plus – Rollover IRA    15,363 
Annuitized unit value:     
Bankers Flexible Annuity  $ –  $ 35.82 
Pension Builder Plus – Rollover IRA    6.96 
 
See accompanying notes.     

 



            Neuberger 
    MFS® VIT  MFS® VIT      Berman AMT 
LargeCap  Utilities  Value  MidCap  Money  Partners 
Value III  Service Class  Service Class  Blend  Market  I Class 
Division Division  Division  Division  Division  Division 
 
$ 126,522,916  $ 1,619,334  $ 1,459,189  $ 378,975,288  $ 115,063,727  $ 5,295,863 
             
$ 126,522,916  $ 1,619,334  $ 1,459,189  $ 378,975,288  $ 115,063,727  $ 5,295,863 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
          134,718   
          1   
        1,019,010  393,872   
        5,680,179  4,167,695   
        9,248,437  3,629,969   
        875,873  840,573   
31,872,343      204,109,244  55,135,826   
10,981,514      33,566,032  12,486,972   
63,006,949  1,233,347  1,330,958  96,201,696  28,757,389  3,904,503 
20,662,110  385,987  128,231  28,274,817  9,516,712  1,391,360 
 
             
             
$ 126,522,916  $ 1,619,334  $ 1,459,189  $ 378,975,288  $ 115,063,727  $ 5,295,863 
 
$ 144,232,851  $ 1,478,743  $ 1,360,990  $ 337,495,312  $ 115,063,726  $ 5,931,202 
13,179,470  64,903  113,733  10,017,851  115,063,728  469,908 
 
             
          59,589   
             
        214,773  241,168   
        1,155,115  2,448,295   
        393,523  294,969   
        68,474  78,486   
2,957,792      4,652,081  3,899,149   
1,073,265      812,870  938,270   
5,847,162  84,455  99,760  2,192,639  2,033,717  288,400 
2,019,401  26,690  9,706  684,732  715,093  106,774 
 
$ –  $ –  $ –  $ –  $ –  $ – 
          2.26   
          2.50   
        4.74  1.63   
        4.92  1.70   
        23.50  12.31   
        12.79  10.72   
  10.78      43.87  14.14   
  10.23      41.29  13.31   
  10.78  14.60  13.34  43.87  14.14  13.54 
  10.23  14.46  13.21  41.29  13.31  13.03 
 
             
             
 
$ –  $ –  $ –  $ –  $ –  $ – 
             

 



Principal Life Insurance Company
 
Separate Account B
 
 
Statements of Assets and Liabilities (continued)
 
 
December 31, 2010
 
 
      Neuberger 
  Neuberger  Berman AMT 
  Berman AMT  Socially 
  Small-Cap Growth  Responsive 
  S Class  I Class 
  Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 3,211,249  $ 6,359,439 
Liabilities       
Net assets  $ 3,211,249  $ 6,359,439 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity       
The Principal Variable Annuity With Purchase Payment Credit Rider       
Principal Investment Plus Variable Annuity    2,197,822  5,086,948 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    1,013,427  1,272,491 
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 3,211,249  $ 6,359,439 
 
Investments in shares of mutual funds, at cost  $ 3,195,215  $ 5,483,301 
Shares of mutual fund owned    261,929  427,957 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity       
The Principal Variable Annuity With Purchase Payment Credit Rider       
Principal Investment Plus Variable Annuity    223,438  373,281 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    107,041  97,013 
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity       
The Principal Variable Annuity With Purchase Payment Credit Rider       
Principal Investment Plus Variable Annuity    9.84  13.63 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    9.47  13.12 
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
See accompanying notes.       

 



PIMCO  PIMCO  PIMCO    Principal   
All Asset  High Yield  Total Return  Principal  LifeTime  Principal 
Administrative  Administrative  Administrative  Capital  Strategic  LifeTime 
Class  Class  Class  Appreciation  Income  2010 
Division  Division  Division  Division  Division  Division 
 
$ 2,993,563  $ 8,052,485  $ 16,609,083  $ 7,466,228  $ 24,279,554  $ 41,054,754 
           
$ 2,993,563  $ 8,052,485  $ 16,609,083  $ 7,466,228  $ 24,279,554  $ 41,054,754 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
           
           
           
           
           
      74,863  826,326  3,437,536 
        2,237,493  1,448,805 
        501,834  172,898 
1,963,168  5,517,868  14,906,274  5,559,498  17,809,424  30,278,116 
1,030,395  2,534,617  1,702,809  1,831,867  2,904,477  5,717,399 
 
           
           
$ 2,993,563  $ 8,052,485  $ 16,609,083  $ 7,466,228  $ 24,279,554  $ 41,054,754 
 
$ 3,016,713  $ 7,898,251  $ 16,822,622  $ 6,520,493  $ 24,421,430  $ 43,220,338 
272,638  1,039,030  1,499,015  347,752  2,375,690  3,913,704 
 
           
           
           
           
           
           
      7,434  77,920  322,108 
        189,025  118,311 
        44,039  14,666 
152,998  488,048  1,308,888  558,195  1,504,537  2,473,044 
81,092  225,532  150,989  188,028  254,883  485,087 
 
$ –  $ –  $ –  $ –  $ –  $ – 
           
           
           
           
           
      10.07  10.61  10.67 
        11.84  12.24 
        11.40  11.79 
12.83  11.31  11.39  9.96  11.84  12.24 
12.71  11.24  11.28  9.74  11.40  11.79 
 
           
           
 
$ –  $ –  $ –  $ –  $ –  $ – 
           

 



Principal Life Insurance Company
 
Separate Account B
 
 
Statements of Assets and Liabilities (continued)
 
 
December 31, 2010
 
 
 
 
  Principal  Principal 
  LifeTime  LifeTime 
  2020  2030 
  Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 176,256,223  $ 63,026,188 
Liabilities       
Net assets  $ 176,256,223  $ 63,026,188 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2    5,280,578  3,111,993 
The Principal Variable Annuity    3,422,424  1,172,660 
The Principal Variable Annuity With Purchase Payment Credit Rider    740,136  44,534 
Principal Investment Plus Variable Annuity    128,423,266  46,688,175 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    38,389,819  12,008,826 
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 176,256,223  $ 63,026,188 
 
Investments in shares of mutual funds, at cost  $ 186,144,336  $ 55,312,060 
Shares of mutual fund owned    15,994,213  5,683,155 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2    490,548  294,592 
The Principal Variable Annuity    268,933  93,927 
The Principal Variable Annuity With Purchase Payment Credit Rider    60,414  3,705 
Principal Investment Plus Variable Annuity    10,091,129  3,739,525 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    3,133,516  999,149 
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2    10.76  10.56 
The Principal Variable Annuity    12.73  12.49 
The Principal Variable Annuity With Purchase Payment Credit Rider    12.25  12.02 
Principal Investment Plus Variable Annuity    12.73  12.49 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    12.25  12.02 
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
See accompanying notes.       

 



          SAM  SAM 
Principal  Principal    SAM  Conservative  Conservative 
LifeTime  LifeTime  Real Estate  Balanced  Balanced  Growth 
2040 2050  Securities  Portfolio  Portfolio  Portfolio 
Division  Division  Division  Division  Division  Division 
 
$ 10,823,119  $ 5,829,572  $ 75,754,623  $ 684,067,078  $ 158,219,547  $ 55,154,255 
             
$ 10,823,119  $ 5,829,572  $ 75,754,623  $ 684,067,078  $ 158,219,547  $ 55,154,255 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
             
             
             
      34,757       
             
297,485  109,416  219,209  2,050,781  1,236,191  1,143,983 
  88,179  244,963  43,569,019  30,975,448  19,071,745  11,194,624 
  62,735  50,821  14,015,083  8,475,314  2,909,435  3,734,979 
8,475,965  4,113,980  13,368,602  569,306,104  115,537,655  29,986,714 
1,898,755  1,310,392  4,547,953  73,259,431  19,464,521  9,093,955 
 
             
             
$ 10,823,119  $ 5,829,572  $ 75,754,623  $ 684,067,078  $ 158,219,547  $ 55,154,255 
 
$ 11,563,688  $ 6,091,032  $ 83,541,203  $ 617,605,339  $ 140,139,701  $ 50,123,235 
956,951  518,645  5,734,642  45,543,747  13,546,194  3,590,772 
 
             
             
             
             
      12,411       
             
  28,394  10,500  20,467  196,606  112,749  117,578 
  6,995  19,453  1,405,921  3,002,464  1,758,703  1,163,334 
  5,170  4,192  480,527  839,829  274,274  396,788 
672,400  326,689  431,395  55,182,141  10,654,341  3,116,105 
156,469  108,092  155,935  7,259,238  1,834,935  966,077 
 
$ –  $ –  $ –  $ –  $ –  $ – 
             
             
             
      2.80       
             
  10.48  10.42  10.71  10.43  10.96  9.73 
  12.61  12.59  30.99  10.32  10.84  9.62 
  12.14  12.12  29.17  10.09  10.61  9.41 
  12.61  12.59  30.99  10.32  10.84  9.62 
  12.14  12.12  29.17  10.09  10.61  9.41 
 
             
             
 
$ –  $ –  $ –  $ –  $ –  $ – 
             

 



Principal Life Insurance Company
 
Separate Account B
 
 
Statements of Assets and Liabilities (continued)
 
 
December 31, 2010
 
 
 
    SAM  SAM 
    Flexible  Strategic 
    Income  Growth 
    Portfolio  Portfolio 
    Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 157,634,626  $ 38,640,578 
Liabilities       
Net assets  $ 157,634,626  $ 38,640,578 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2    529,454  714,978 
The Principal Variable Annuity    25,443,333  8,967,284 
The Principal Variable Annuity With Purchase Payment Credit Rider    6,359,547  1,094,692 
Principal Investment Plus Variable Annuity    105,889,878  20,560,786 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    19,412,414  7,302,838 
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 157,634,626  $ 38,640,578 
 
Investments in shares of mutual funds, at cost  $ 144,124,479  $ 33,997,246 
Shares of mutual fund owned    12,610,770  2,297,299 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2    46,524  76,721 
The Principal Variable Annuity    2,260,478  972,914 
The Principal Variable Annuity With Purchase Payment Credit Rider    577,598  121,418 
Principal Investment Plus Variable Annuity    9,407,516  2,230,696 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    1,763,084  809,973 
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity       
Principal Freedom Variable Annuity 2    11.38  9.32 
The Principal Variable Annuity    11.26  9.22 
The Principal Variable Annuity With Purchase Payment Credit Rider    11.01  9.02 
Principal Investment Plus Variable Annuity    11.26  9.22 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider    11.01  9.02 
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
See accompanying notes.       

 



          T. Rowe Price  T. Rowe Price 
Short-Term  SmallCap  SmallCap  SmallCap  Blue Chip  Health 
Income Blend  Growth II  Value I  Growth II  Sciences II 
Division  Division  Division  Division  Division  Division 
 
$ 161,858,230  $ 35,312,556  $ 31,721,697  $ 86,698,136  $ 6,703,493  $ 6,428,884 
             
$ 161,858,230  $ 35,312,556  $ 31,721,697  $ 86,698,136  $ 6,703,493  $ 6,428,884 
 
 
 
$ –  $ –  $ –  $ –  $ –  $ – 
             
             
             
    100,797  93,125  220,360     
2,445,934  3,072,705  860,290       
69,760  109,339  132,992  298,035     
28,371,573  26,314,969  19,597,766  31,145,059     
8,685,839  5,714,746  3,176,514  7,740,972     
96,920,358    6,199,578  37,074,428  5,712,112  4,965,363 
25,364,766    1,661,432  10,219,282  991,381  1,463,521 
 
             
             
$ 161,858,230  $ 35,312,556  $ 31,721,697  $ 86,698,136  $ 6,703,493  $ 6,428,884 
 
$ 162,693,862  $ 36,047,176  $ 32,885,913  $ 88,543,990  $ 5,254,443  $ 5,338,479 
64,485,350  4,249,405  2,839,901  6,412,584  608,302  442,152 
 
             
             
             
             
    79,982  115,210  123,391     
217,376  192,638  89,161       
  6,214  11,120  13,431  31,617     
2,542,794  2,114,456  1,853,691  1,394,320     
788,380  487,912  319,257  368,222     
8,686,505    586,411  1,659,745  453,029  303,481 
2,302,274    166,986  486,102  81,689  92,934 
 
$ –  $ –  $ –  $ –  $ –  $ – 
             
             
             
    1.26  0.81  1.79     
  11.25  15.95  9.65       
  11.23  9.83  9.90  9.43     
  11.16  12.45  10.57  22.34     
  11.02  11.71  9.95  21.02     
  11.16    10.57  22.34  12.61  16.36 
  11.02    9.95  21.02  12.14  15.75 
 
             
             
 
$ –  $ –  $ –  $ –  $ –  $ – 
             

 



Principal Life Insurance Company
 
Separate Account B
 
 
Statements of Assets and Liabilities (continued)
 
 
December 31, 2010
 
 
 
      Van Eck 
  Templeton  VIP Global 
  Growth Securities  Hard Assets 
  Class 2  Class 
  Division  Division 
Assets       
Investments in shares of mutual funds, at market  $ 1,200,063  $ 5,397,141 
Liabilities       
Net assets  $ 1,200,063  $ 5,397,141 
 
Net assets       
Applicable to accumulation units:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity    1,200,063   
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity      1,294,121 
The Principal Variable Annuity With Purchase Payment Credit Rider      99,329 
Principal Investment Plus Variable Annuity      3,179,240 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider      824,451 
Applicable to contracts in annuitization period:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Total net assets  $ 1,200,063  $ 5,397,141 
 
Investments in shares of mutual funds, at cost  $ 1,323,935  $ 4,481,497 
Shares of mutual fund owned    108,998  146,066 
Accumulation units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity    78,783   
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity      77,304 
The Principal Variable Annuity With Purchase Payment Credit Rider      5,992 
Principal Investment Plus Variable Annuity      189,912 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider      49,732 
Accumulation unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus       
Pension Builder Plus – Rollover IRA       
Personal Variable       
Premier Variable       
Principal Freedom Variable Annuity    15.23   
Principal Freedom Variable Annuity 2       
The Principal Variable Annuity      16.74 
The Principal Variable Annuity With Purchase Payment Credit Rider      16.58 
Principal Investment Plus Variable Annuity      16.74 
Principal Investment Plus Variable Annuity with Premium Payment Credit Rider      16.58 
Annuitized units outstanding:       
Bankers Flexible Annuity       
Pension Builder Plus – Rollover IRA       
Annuitized unit value:       
Bankers Flexible Annuity  $ –  $ – 
Pension Builder Plus – Rollover IRA       
See accompanying notes.       

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Operations
 
 
Year Ended December 31, 2010
 
      American 
  AllianceBernstein  Century VP 
    Small Cap  Income & 
    Growth  Growth 
    Class A  Class I 
    Division  Division 
Investment income (loss)       
Income:       
Dividends  $ –  $ 248,730 
 
Expenses:       
Mortality and expense risks    29,089  194,756 
Separate account rider charges    3,489  23,423 
Net investment income (loss)    (32,578)  30,551 
 
Realized gains (losses) on investments       
Realized gains (losses) on sale of fund shares    (43,302)  (559,787) 
Capital gains distributions       
Total realized gains (losses) on investments    (43,302)  (559,787) 
 
Change in net unrealized appreciation or depreciation of       
investments    767,397  2,471,742 
Net increase (decrease) in net assets resulting from operations  $ 691,517  $ 1,942,506 
 
 
(1) Commenced operations May 24, 2010.       
 
 
 
 
See accompanying notes.       

 



American  American         
Century VP  Century VP         
Inflation  Mid Cap  American  American  American  American 
Protection  Value  Century VP  Century VP  Century VP  Century VP 
Class II  Class II  Ultra® Class I  Ultra® Class II  Value Class II  VistaSM Class I 
Division  Division (1)  Division  Division  Division  Division 
 
 
$ 1,380,743  $ 4,466  $ 26,712  $ 200,064  $ 501,910  $ – 
 
 
995,929  1,304  61,169  706,876  309,080  29,098 
110,376  156  8,257  83,327  45,069  5,123 
274,438  3,006  (42,714)  (590,139)  147,761  (34,221) 
 
 
760,308  (47)  (139,841)  (1,291,484)  (1,570,245)  (82,651) 
           
760,308  (47)  (139,841)  (1,291,484)  (1,570,245)  (82,651) 
 
 
1,921,335  35,075  796,574  10,029,002  4,086,189  603,706 
$ 2,956,081  $ 38,034  $ 614,019  $ 8,147,379  $ 2,663,705  $ 486,834 

 



Principal Life Insurance Company 
Separate Account B
Statements of Operations (continued) 
Year Ended December 31, 2010

 

  Asset   
  Allocation  Balanced 
  Division  Division 
Investment income (loss)     
Income:     
Dividends  $ 1,211,875  $ 1,165,658 
 
Expenses:     
Mortality and expense risks  622,014  509,691 
Separate account rider charges  43,046  35,396 
Net investment income (loss)  546,815  620,571 
 
Realized gains (losses) on investments     
Realized gains (losses) on sale of fund shares  (564,387)  (1,449,570) 
Capital gains distributions     
Total realized gains (losses) on investments  (564,387)  (1,449,570) 
 
Change in net unrealized appreciation or depreciation of     
investments  3,577,611  5,682,855 
Net increase (decrease) in net assets resulting from operations  $ 3,560,039  $ 4,853,856 
 
 
(1) Commenced operations January 4, 2010.     
 
 
 
 
See accompanying notes.     

 



Bond &        Dreyfus IP   
Mortgage  Diversified  Diversified  Diversified  Technology Growth  Equity 
Securities  Balanced  Growth  International  Service Shares  Income 
Division  Division (1)  Division (1)  Division  Division  Division 
 
 
$ 13,422,495  $ –  $ –  $ 4,054,636  $ –  $ 5,320,829 
 
 
3,117,338  901,490  1,669,268  2,374,469  31,569  2,056,364 
334,637  24,317  58,499  219,066  3,316  204,947 
9,970,520  (925,807)  (1,727,767)  1,461,101  (34,885)  3,059,518 
 
 
(3,979,942)  (35,682)  42,239  (11,854,379)  157,688  (6,777,325) 
           
(3,979,942)  (35,682)  42,239  (11,854,379)  157,688  (6,777,325) 
 
 
18,550,473  10,298,567  23,450,808  41,204,160  524,178  26,597,775 
$ 24,541,051  $ 9,337,078  $ 21,765,280  $ 30,810,882  $ 646,981  $ 22,879,968 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Operations (continued)
 
 
Year Ended December 31, 2010
 
 
 
    Fidelity VIP  Fidelity VIP 
    Equity-Income  Growth 
    Service  Service 
    Class 2  Class 
    Division  Division 
Investment income (loss)       
Income:       
Dividends  $ 670,341  $ 28,787 
 
Expenses:       
Mortality and expense risks    535,433  217,177 
Separate account rider charges    78,280  17,374 
Net investment income (loss)    56,628  (205,764) 
 
Realized gains (losses) on investments       
Realized gains (losses) on sale of fund shares    (2,350,284)  (1,058,915) 
Capital gains distributions      56,843 
Total realized gains (losses) on investments    (2,350,284)  (1,002,072) 
 
Change in net unrealized appreciation or depreciation of       
investments    7,629,950  4,712,691 
Net increase (decrease) in net assets resulting from operations  $ 5,336,294  $ 3,504,855 
 
 
See accompanying notes.       

 



Fidelity VIP  Fidelity VIP  Fidelity VIP  Fidelity VIP  Fidelity VIP  Franklin 
Growth  Overseas  Contrafund  Contrafund  Mid Cap  Small Cap 
Service  Service  Service  Service  Service  Value Securities 
Class 2  Class 2  Class  Class 2  Class 2  Class 2 
Division  Division  Division  Division  Division  Division (1) 
 
 
$ 2,109  $ 570,747  $ 640,824  $ 454,174  $ 13,528  $ 708 
 
 
81,710  565,777  775,414  546,843  116,110  1,908 
13,090  71,217  58,553  49,627  11,895  221 
(92,691)  (66,247)  (193,143)  (142,296)  (114,477)  (1,421) 
 
 
(167,673)  (2,868,539)  (2,659,415)  (1,821,141)  (102,215)  (3,573) 
23,298  87,119  26,466  20,723  31,596   
(144,375)  (2,781,420)  (2,632,949)  (1,800,418)  (70,619)  (3,573) 
 
 
1,585,330  8,085,668  11,543,118  8,468,091  2,481,192  66,500 
$ 1,348,264  $ 5,238,001  $ 8,717,026  $ 6,525,377  $ 2,296,096  $ 61,506 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Operations (continued)
 
 
Year Ended December 31, 2010
      Goldman Sachs 
    Goldman Sachs  VIT Structured 
    VIT Mid Cap  Small Cap 
    Value  Equity Service 
    Institutional  Institutional 
    Class  Class 
    Division  Division 
Investment income (loss)       
Income:       
Dividends  $ 108,518 $  28,387 
 
Expenses:       
Mortality and expense risks    203,001  62,021 
Separate account rider charges    27,980  7,154 
Net investment income (loss)    (122,463)  (40,788) 
 
Realized gains (losses) on investments       
Realized gains (losses) on sale of fund shares    (957,236)  (382,309) 
Capital gains distributions       
Total realized gains (losses) on investments    (957,236)  (382,309) 
 
Change in net unrealized appreciation or depreciation of       
investments    4,428,358  1,656,732 
Net increase (decrease) in net assets resulting from operations  $ 3,348,659 $  1,233,635 
 
 
(1) Commenced operations January 4, 2010.       
(2) Represented the operations of Mortgage Securities Division until July 16, 2010 name change.   
(3) Represented the operations of AIM V.I. Basic Value Series I Division until May 24, 2010 name change. 
(4) Represented the operations of AIM V.I. Capital Appreciation Series I Division until May 24, 2010 name change. 
(5) Represented the operations of AIM V.I. Core Equity Series I Division until May 24, 2010 name change.   
 
 
See accompanying notes.       

 



Government      Invesco V.I.     
& High  International  Invesco V.I.  Capital  Invesco V.I.  Invesco V.I. 
Quality  Emerging  Basic Value  Appreciation  Core Equity  Dynamics 
Bond  Markets  Series I  Series I  Series I  Series I 
Division (2)  Division  Division (3)  Division (4)  Division (5)  Division (1) 
 
 
$ 6,037,412  $ 1,230,172  $ 25,764  $ 43,320  $ 268,189  $ – 
 
 
1,363,434  1,236,406  49,647  73,900  358,498  30,959 
115,612  148,195  4,589  2,560  22,389  6,398 
4,558,366  (154,429)  (28,472)  (33,140)  (112,698)  (37,357) 
 
 
286,309  (2,997,495)  (286,584)  (334,552)  (112,947)  (44,243) 
           
286,309  (2,997,495)  (286,584)  (334,552)  (112,947)  (44,243) 
 
 
(4,840,933)  19,109,070  595,238  1,119,430  2,312,679  546,285 
$ 3,742  $ 15,957,146  $ 280,182  $ 751,738  $ 2,087,034  $ 464,685 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Operations (continued)
 
 
Year Ended December 31, 2010
 
 
 
    Invesco V.I.  Invesco V.I. 
    Global  International 
    Health Care  Growth 
    Series I  Series I 
    Division (2)  Division (3) 
Investment income (loss)       
Income:       
Dividends  $ – $  95,254 
 
Expenses:       
Mortality and expense risks    97,808  47,832 
Separate account rider charges    13,210  2,488 
Net investment income (loss)    (111,018)  44,934 
 
Realized gains (losses) on investments       
Realized gains (losses) on sale of fund shares    (32,163)  185,539 
Capital gains distributions       
Total realized gains (losses) on investments    (32,163)  185,539 
 
Change in net unrealized appreciation or depreciation of       
investments    378,037  256,168 
Net increase (decrease) in net assets resulting from operations  $ 234,856 $  486,641 
 
 
(1) Represented the operations of AIM V.I. Dynamics Series I Division until May 24, 2010 name change.   
(2) Represented the operations of AIM V.I. Global Health Care Series I Division until May 24, 2010 name change. 
(3) Represented the operations of AIM V.I. International Growth Series I Division until May 24, 2010 name change. 
(4) Represented the operations of AIM V.I. Small Cap Equity Series I Division until May 24, 2010 name change. 
(5) Represented the operations of AIM V.I. Technology Series I Division until May 24, 2010 name change.   
 
 
See accompanying notes.       

 



Invesco V.I.           
Small Cap  Invesco V.I.  Janus Aspen       
Equity  Technology  Enterprise  LargeCap  LargeCap  LargeCap 
Series I  Series I  Service Shares  Blend II  Growth  Growth I 
Division (4)  Division (5)  Division  Division  Division  Division 
 
 
$ –  $ –  $ –  $ 3,738,682  $ 35,289  $ 146,345 
 
 
81,372  60,483  147,124  1,915,154  677,878  1,396,801 
8,883  9,760  11,511  246,526  28,836  86,646 
(90,255)  (70,243)  (158,635)  1,577,002  (671,425)  (1,337,102) 
 
 
(163,779)  169,058  533,965  (13,547,114)  (1,742,652)  1,092,996 
           
(163,779)  169,058  533,965  (13,547,114)  (1,742,652)  1,092,996 
 
 
1,783,127  669,793  2,130,642  29,104,152  11,215,610  18,663,714 
$ 1,529,093  $ 768,608  $ 2,505,972  $ 17,134,040  $ 8,801,533  $ 18,419,608 

 



Principal Life Insurance Company 
Separate Account B
Statements of Operations (continued) 
Year Ended December 31, 2010

 

  LargeCap  LargeCap 
  S&P 500 Index  Value 
  Division  Division 
Investment income (loss)     
Income:     
Dividends  $ 1,321,164  $ 1,669,930 
 
Expenses:     
Mortality and expense risks  1,120,431  1,115,244 
Separate account rider charges  106,754  68,092 
Net investment income (loss)  93,979  486,594 
 
Realized gains (losses) on investments     
Realized gains (losses) on sale of fund shares  (1,594,164)  (7,684,280) 
Capital gains distributions     
Total realized gains (losses) on investments  (1,594,164)  (7,684,280) 
 
Change in net unrealized appreciation or depreciation of     
investments  12,961,305  18,508,724 
Net increase (decrease) in net assets resulting from operations  $ 11,461,120  $ 11,311,038 
 
 
See accompanying notes.     

 



          Neuberger 
  MFS® VIT  MFS® VIT      Berman AMT 
LargeCap  Utilities  Value  MidCap  Money  Partners 
Value III  Service Class  Service Class  Blend  Market  I Class 
Division  Division  Division  Division  Division  Division 
 
 
$ 2,190,278  $ 24,349  $ 8,953  $ 7,880,433  $ 46  $ 33,013 
 
 
1,547,594  14,162  10,108  3,659,047  1,576,624  67,062 
192,187  1,853  536  298,064  152,902  7,697 
450,497  8,334  (1,691)  3,923,322  (1,729,480)  (41,746) 
 
 
(7,283,917)  74,067  14,171  (2,886,295)    (1,249,499) 
           
(7,283,917)  74,067  14,171  (2,886,295)    (1,249,499) 
 
 
20,429,154  106,217  81,718  69,136,060    1,843,911 
$ 13,595,734  $ 188,618  $ 94,198  $ 70,173,087  $ (1,729,480)  $ 552,666 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Operations (continued)
 
 
Year Ended December 31, 2010
 
      Neuberger 
    Neuberger  Berman AMT 
    Berman AMT  Socially 
  Small-Cap Growth  Responsive 
    S Class  I Class 
    Division  Division 
Investment income (loss)       
Income:       
Dividends  $ –  $ 2,214 
 
Expenses:       
Mortality and expense risks    35,739  73,507 
Separate account rider charges    5,533  6,971 
Net investment income (loss)    (41,272)  (78,264) 
 
Realized gains (losses) on investments       
Realized gains (losses) on sale of fund shares    (127,142)  (167,982) 
Capital gains distributions       
Total realized gains (losses) on investments    (127,142)  (167,982) 
 
Change in net unrealized appreciation or depreciation of       
investments    662,737  1,421,819 
Net increase (decrease) in net assets resulting from operations  $ 494,323  $ 1,175,573 
 
 
(1) Commenced operations January 4, 2010.       
 
 
 
 
See accompanying notes.       

 



PIMCO  PIMCO  PIMCO    Principal   
All Asset  High Yield  Total Return  Principal  LifeTime  Principal 
Administrative  Administrative  Administrative  Capital  Strategic  LifeTime 
Class  Class  Class  Appreciation  Income  2010 
Division  Division (1)  Division  Division  Division  Division 
 
 
$ 125,228  $ 283,617  $ 279,268  $ 105,211  $ 1,108,352  $ 1,679,900 
 
 
15,785  49,313  144,266  72,306  284,791  479,916 
2,106  8,940  7,259  8,677  18,270  32,953 
107,337  225,364  127,743  24,228  805,291  1,167,031 
 
 
40,454  22,452  103,867  (111,852)  (455,593)  (759,757) 
    477,841  127,826     
40,454  22,452  581,708  15,974  (455,593)  (759,757) 
 
 
(18,155)  154,234  (118,884)  811,449  1,786,753  4,249,324 
$ 129,636  $ 402,050  $ 590,567  $ 851,651  $ 2,136,451  $ 4,656,598 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Operations (continued)
 
 
Year Ended December 31, 2010
 
 
 
 
    Principal  Principal 
    LifeTime  LifeTime 
    2020  2030 
    Division  Division 
Investment income (loss)       
Income:       
Dividends  $ 6,349,336  $ 1,289,926 
 
Expenses:       
Mortality and expense risks    2,056,646  684,426 
Separate account rider charges    218,652  66,504 
Net investment income (loss)    4,074,038  538,996 
 
Realized gains (losses) on investments       
Realized gains (losses) on sale of fund shares    (3,236,673)  (671,448) 
Capital gains distributions       
Total realized gains (losses) on investments    (3,236,673)  (671,448) 
 
Change in net unrealized appreciation or depreciation of       
investments    20,442,319  7,680,659 
Net increase (decrease) in net assets resulting from operations  $ 21,279,684  $ 7,548,207 
 
 
See accompanying notes.       

 



        SAM  SAM 
Principal  Principal    SAM  Conservative  Conservative 
LifeTime  LifeTime  Real Estate  Balanced  Balanced  Growth 
2040  2050  Securities  Portfolio  Portfolio  Portfolio 
Division  Division  Division  Division  Division  Division 
 
 
$ 202,642  $ 113,340  $ 2,201,741  $ 22,429,504  $ 6,365,259  $ 1,438,449 
 
 
112,623  66,547  923,860  7,764,363  1,834,422  569,393 
10,791  8,035  120,018  448,016  139,296  71,962 
79,228  38,758  1,157,863  14,217,125  4,391,541  797,094 
 
 
(226,962)  (178,133)  (5,161,508)  (5,504,356)  (4,727)  (2,452,442) 
           
(226,962)  (178,133)  (5,161,508)  (5,504,356)  (4,727)  (2,452,442) 
 
 
1,432,053  885,658  19,836,091  63,623,656  10,201,352  7,763,703 
$ 1,284,319  $ 746,283  $ 15,832,446  $ 72,336,425  $ 14,588,166  $ 6,108,355 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Operations
 
 
Year Ended December 31, 2010
 
 
 
    SAM  SAM 
    Flexible  Strategic 
    Income  Growth 
    Portfolio  Portfolio 
    Division  Division 
Investment income (loss)       
Income:       
Dividends  $ 7,679,403  $ 819,347 
 
Expenses:       
Mortality and expense risks    1,810,118  408,463 
Separate account rider charges    151,809  49,022 
Net investment income (loss)    5,717,476  361,862 
 
Realized gains (losses) on investments       
Realized gains (losses) on sale of fund shares    213,477  (1,635,575) 
Capital gains distributions       
Total realized gains (losses) on investments    213,477  (1,635,575) 
 
Change in net unrealized appreciation or depreciation of       
investments    6,898,055  5,934,583 
Net increase (decrease) in net assets resulting from operations  $ 12,829,008  $ 4,660,870 
 
 
See accompanying notes.       

 



        T. Rowe Price  T. Rowe Price 
Short-Term  SmallCap  SmallCap  SmallCap  Blue Chip  Health 
Income  Blend  Growth II  Value I  Growth II  Sciences II 
Division  Division  Division  Division  Division  Division 
 
 
$ 2,883,751  $ 163,754  $ –  $ 685,146  $ –  $ – 
 
 
1,210,707  404,321  349,915  1,022,837  71,872  67,295 
107,856  36,295  29,897  110,179  5,609  7,739 
1,565,188  (276,862)  (379,812)  (447,870)  (77,481)  (75,034) 
 
 
796,722  (1,287,973)  (1,702,840)  (4,331,528)  (2,990)  53,728 
           
796,722  (1,287,973)  (1,702,840)  (4,331,528)  (2,990)  53,728 
 
 
(808,306)  8,337,628  8,475,160  22,956,837  989,068  775,129 
$ 1,553,604  $ 6,772,793  $ 6,392,508  $ 18,177,439  $ 908,597  $ 753,823 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Operations
 
 
Year Ended December 31, 2010
 
 
 
      Van Eck 
    Templeton  VIP Global 
  Growth Securities  Hard Assets 
    Class 2  Class 
    Division  Division (1) 
Investment income (loss)       
Income:       
Dividends  $ 16,526   $3,874 
 
Expenses:       
Mortality and expense risks    10,105  31,330 
Separate account rider charges      3,158 
Net investment income (loss)    6,421  (30,614) 
 
Realized gains (losses) on investments       
Realized gains (losses) on sale of fund shares    (57,415)  34,719 
Capital gains distributions       
Total realized gains (losses) on investments    (57,415)  34,719 
 
Change in net unrealized appreciation or depreciation of       
investments    115,557  889,614 
Net increase (decrease) in net assets resulting from operations  $ 64,563   $893,719 
 
 
(1) Represented the operations of Van Eck Worldwide Hard Assets Service Class Division until May 24, 2010 name change. 
 
 
 
 
See accompanying notes.       

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
    AllianceBernstein 
    Small Cap
    Growth
    Class A
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (32,578)  $ (20,510) 
Total realized gains (losses) on investments    (43,302)    (166,124) 
Change in net unrealized appreciation or depreciation of investments    767,397    691,114 
Net gains (losses) from investments    691,517    504,480 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    691,517    504,480 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    1,744,627    637,223 
Administration charges    (256)    497 
Contingent sales charges    (3,083)    (2,152) 
Contract terminations    (89,634)    (55,946) 
Death benefit payments    (4,534)    (11,558) 
Flexible withdrawal option payments    (10,325)    (8,225) 
Transfer payments to other contracts    (563,980)    (379,102) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    1,072,815    180,737 
Total increase (decrease)    1,764,332    685,217 
 
Net assets at beginning of period    1,901,891    1,216,674 
Net assets at end of period  $ 3,666,223  $ 1,901,891 
 
 
(1) Commenced operations May 24, 2010.         
 
 
 
 
See accompanying notes.         

 



American American American 
Century VP  Century VP  Century VP 
Income & Inflation Mid Cap 
Growth Protection  Value 
Class I Class II Class II 
Division Division Division (1) 
2010  2009  2010    2009  2010 
 
 
$ 30,551   $567,795  $ 274,438  $ 272,679  $ 3,006 
(559,787)  (1,338,661)  760,308    43,812  (47) 
2,471,742  3,146,056  1,921,335    5,666,482  35,075 
1,942,506  2,375,190  2,956,081    5,982,973  38,034 
 
           
 
1,942,506  2,375,190  2,956,081    5,982,973  38,034 
 
 
 
2,490,927  1,803,378  17,801,418    29,497,984  696,229 
(2,212)  (2,262)  (524,277)    (488,652)  (13) 
(16,767)  (20,716)  (92,960)    (74,695)  (283) 
(2,127,392)  (1,647,955)  (2,702,278)    (1,941,779)  (13,165) 
(168,246)  (82,851)  (187,696)    (302,585)   
(248,280)  (269,872)  (1,650,662)    (1,451,541)  (600) 
(2,723,918)  (2,524,477)  (10,648,255)    (17,713,331)  (57,435) 
           
(2,795,888)  (2,744,755)  1,995,290    7,525,401  624,733 
(853,382)  (369,565)  4,951,371    13,508,374  662,767 
 
17,506,349  17,875,914  81,192,485    67,684,111   
$ 16,652,967   $17,506,349  $ 86,143,856  $ 81,192,485  $ 662,767 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    American
    Century VP
    Ultra® Class I 
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (42,714)  $ (52,284) 
Total realized gains (losses) on investments    (139,841)    (425,458) 
Change in net unrealized appreciation or depreciation of investments    796,574    1,738,953 
Net gains (losses) from investments    614,019    1,261,211 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    614,019    1,261,211 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    1,149,863    925,765 
Administration charges    (841)    (1,023) 
Contingent sales charges    (5,595)    (6,412) 
Contract terminations    (719,093)    (455,502) 
Death benefit payments    (37,156)    (4,646) 
Flexible withdrawal option payments    (72,069)    (65,015) 
Transfer payments to other contracts    (1,119,308)    (922,283) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    (804,199)    (529,116) 
Total increase (decrease)    (190,180)    732,095 
 
Net assets at beginning of period    5,125,570    4,393,475 
Net assets at end of period  $ 4,935,390  $ 5,125,570 
 
 
See accompanying notes.         

 



American American American
Century VP Century VP Century VP
Ultra® Class II  Value Class II  VistaSM Class I 
Division Division Division
2010  2009  2010  2009  2010    2009 
 
 
$ (590,139) $(617,522)  $ 147,761 $969,114  $ (34,221)  $ (28,227) 
(1,291,484)  (4,150,471)  (1,570,245)  (3,206,329)  (82,651)    (230,776) 
10,029,002  19,391,959  4,086,189  6,029,843  603,706    625,969 
8,147,379  14,623,966  2,663,705  3,792,628  486,834    366,966 
 
             
 
8,147,379  14,623,966  2,663,705  3,792,628  486,834    366,966 
 
 
 
5,804,184  4,811,592  2,352,402  2,251,924  616,017    367,636 
(415,629)  (406,928)  (5,580)  (6,597)  (1,345)    (676) 
(67,912)  (54,064)  (20,686)  (28,544)  (1,926)    (3,306) 
(1,974,165)  (1,405,462)  (2,658,393)  (2,027,589)  (55,989)    (85,936) 
(167,511)  (246,233)  (97,077)  (108,521)       
(1,056,494)  (924,179)  (306,613)  (300,913)  (11,534)    (13,556) 
(7,699,793)  (9,019,277)  (2,659,838)  (3,620,668)  (243,735)    (303,755) 
             
(5,577,320)  (7,244,551)  (3,395,785)  (3,840,908)  301,488    (39,593) 
2,570,059  7,379,415  (732,080)  (48,280)  788,322    327,373 
 
56,071,136  48,691,721  25,911,803  25,960,083  2,219,126    1,891,753 
$ 58,641,195 $56,071,136  $ 25,179,723   $25,911,803  $ 3,007,448  $ 2,219,126 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    Asset   
    Allocation   
    Division   
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 546,815  $ 784,365 
Total realized gains (losses) on investments    (564,387)    (2,124,367) 
Change in net unrealized appreciation or depreciation of investments    3,577,611    8,962,274 
Net gains (losses) from investments    3,560,039    7,622,272 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    3,560,039    7,622,272 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    4,942,823    7,596,204 
Administration charges    (83,203)    (76,439) 
Contingent sales charges    (54,824)    (63,498) 
Contract terminations    (5,591,832)    (4,262,157) 
Death benefit payments    (339,352)    (445,812) 
Flexible withdrawal option payments    (950,906)    (1,059,829) 
Transfer payments to other contracts    (5,007,308)    (6,959,658) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    (7,084,602)    (5,271,189) 
Total increase (decrease)    (3,524,563)    2,351,083 
 
Net assets at beginning of period    52,864,573    50,513,490 
Net assets at end of period  $ 49,340,010  $ 52,864,573 
 
 
See accompanying notes.         

 



    Bond &  
    Mortgage  Diversified 
Balanced    Securities  Balanced 
Division    Division Division (1) 
2010  2009  2010  2009  2010 
 
 
$ 620,571  $1,512,312  $ 9,970,520 $23,605,608  $ (925,807) 
(1,449,570)  (3,562,620)  (3,979,942)  (10,699,786)  (35,682) 
5,682,855  9,317,827  18,550,473  27,589,155  10,298,567 
4,853,856  7,267,519  24,541,051  40,494,977  9,337,078 
 
         
 
4,853,856  7,267,519  24,541,051  40,494,977  9,337,078 
 
 
 
3,795,291  3,008,849  44,539,158  40,475,504  167,126,980 
(22,795)  (24,230)  (649,923)  (631,491)  (738,034) 
(29,820)  (60,865)  (293,973)  (319,042)  (32,632) 
(4,726,211)  (5,096,297)  (24,029,631)  (18,561,331)  (948,604) 
(461,889)  (419,374)  (1,212,464)  (1,253,313)  (78,615) 
(805,584)  (892,954)  (4,920,415)  (4,865,974)  (728,598) 
(3,958,501)  (4,705,157)  (35,710,398)  (42,550,343)  (4,215,033) 
         
(6,209,509)  (8,190,028)  (22,277,646)  (27,705,990)  160,385,464 
(1,355,653)  (922,509)  2,263,405  12,788,987  169,722,542 
 
44,052,089  44,974,598  251,405,465  238,616,478   
$ 42,696,436 $44,052,089  $ 253,668,870 $251,405,465  $ 169,722,542 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
  Diversified  Diversified 
  Growth  International 
  Division (1)  Division   
  2010  2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (1,727,767)  $ 1,461,101  $ 5,922,863 
Total realized gains (losses) on investments  42,239  (11,854,379)    (13,975,971) 
Change in net unrealized appreciation or depreciation of investments  23,450,808  41,204,160    44,023,516 
Net gains (losses) from investments  21,765,280  30,810,882    35,970,408 
 
Payment from Affiliate        1,400,614 
 
Net increase (decrease) in net assets resulting from operations  21,765,280  30,810,882    37,371,022 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes  308,672,441  83,449,602    27,906,687 
Administration charges  (1,339,585)  (175,231)    (135,344) 
Contingent sales charges  (28,332)  (198,144)    (195,065) 
Contract terminations  (823,586)  (20,853,137)    (13,396,263) 
Death benefit payments  (69,056)  (1,040,554)    (682,131) 
Flexible withdrawal option payments  (710,047)  (1,965,128)    (1,774,997) 
Transfer payments to other contracts  (3,555,065)  (29,125,870)    (23,879,337) 
Annuity payments         
Increase (decrease) in net assets from principal transactions  302,146,770  30,091,538    (12,156,450) 
Total increase (decrease)  323,912,050  60,902,420    25,214,572 
 
Net assets at beginning of period    176,753,296    151,538,724 
Net assets at end of period  $ 323,912,050  $ 237,655,716  $ 176,753,296 
 
 
(1) Commenced operations January 4, 2010.         
 
 
 
 
See accompanying notes.         

 



          Fidelity VIP 
Dreyfus IP       Equity-Income 
Technology Growth  Equity    Service
Service Shares  Income    Class 2
Division Division    Division
2010  2009  2010    2009  2010    2009 
 
 
$ (34,885) $(16,045)  $ 3,059,518  $ 6,450,341  $ 56,628  $ 246,613 
157,688  (79,610)  (6,777,325)    (12,322,227)  (2,350,284)    (4,148,510) 
524,178  612,753  26,597,775    31,929,448  7,629,950    13,727,220 
646,981  517,098  22,879,968    26,057,562  5,336,294    9,825,323 
 
               
 
646,981  517,098  22,879,968    26,057,562  5,336,294    9,825,323 
 
 
 
2,145,709  1,961,773  16,368,612    24,940,303  5,221,723    5,816,809 
(330)  (152)  (957,659)    (921,639)  (10,314)    (9,988) 
(3,434)  (1,997)  (185,773)    (164,248)  (41,954)    (42,835) 
(99,818)  (51,910)  (7,857,059)    (6,022,332)  (4,069,770)    (2,646,592) 
(11,146)    (555,275)    (858,200)  (202,074)    (158,526) 
(27,264)  (19,668)  (3,011,898)    (2,693,097)  (439,800)    (424,975) 
(1,241,259)  (689,693)  (15,540,669)    (20,643,016)  (6,118,493)    (6,006,640) 
               
762,458  1,198,353  (11,739,721)    (6,362,229)  (5,660,682)    (3,472,747) 
1,409,439  1,715,451  11,140,247    19,695,333  (324,388)    6,352,576 
 
2,424,974  709,523  162,643,939    142,948,606  44,737,069    38,384,493 
$ 3,834,413 $2,424,974  $ 173,784,186  $ 162,643,939  $ 44,412,681  $ 44,737,069 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
    Fidelity VIP 
    Growth
    Service
    Class
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (205,764)  $ (172,704) 
Total realized gains (losses) on investments    (1,002,072)    (2,250,333) 
Change in net unrealized appreciation or depreciation of investments    4,712,691    6,257,651 
Net gains (losses) from investments    3,504,855    3,834,614 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    3,504,855    3,834,614 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    2,324,139    2,055,052 
Administration charges    (4,773)    (4,184) 
Contingent sales charges    (17,504)    (26,299) 
Contract terminations    (2,249,538)    (1,868,100) 
Death benefit payments    (39,177)    (57,398) 
Flexible withdrawal option payments    (176,492)    (175,207) 
Transfer payments to other contracts    (2,455,328)    (2,665,191) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    (2,618,673)    (2,741,327) 
Total increase (decrease)    886,182    1,093,287 
 
Net assets at beginning of period    17,733,739    16,640,452 
Net assets at end of period  $ 18,619,921  $ 17,733,739 
 
 
See accompanying notes.         

 



Fidelity VIP    Fidelity VIP  Fidelity VIP 
Growth    Overseas Contrafund 
Service    Service Service
Class 2    Class 2 Class
Division    Division Division
2010  2009  2010  2009  2010  2009 
 
 
$ (92,691) $(67,930)  $ (66,247) $224,314  $ (193,143) $(58,306) 
(144,375)  (406,451)  (2,781,420)  (3,702,872)  (2,632,949)  (5,878,582) 
1,585,330  1,755,226  8,085,668  12,911,110  11,543,118  22,943,510 
1,348,264  1,280,845  5,238,001  9,432,552  8,717,026  17,006,622 
 
           
 
1,348,264  1,280,845  5,238,001  9,432,552  8,717,026  17,006,622 
 
 
 
1,433,490  787,271  6,719,933  8,913,658  8,638,329  9,189,048 
(975)  (728)  (228,818)  (213,855)  (19,698)  (23,142) 
(13,930)  (9,697)  (65,891)  (48,344)  (66,908)  (90,727) 
(404,935)  (252,078)  (1,915,408)  (1,256,750)  (8,598,547)  (6,444,754) 
(6,620)  (51,568)  (178,321)  (250,244)  (211,646)  (291,957) 
(19,101)  (15,040)  (623,232)  (553,958)  (763,928)  (852,097) 
(786,613)  (542,695)  (6,884,924)  (7,206,063)  (10,382,093)  (10,133,864) 
           
201,316  (84,535)  (3,176,661)  (615,556)  (11,404,491)  (8,647,493) 
1,549,580  1,196,310  2,061,340  8,816,996  (2,687,465)  8,359,129 
 
6,438,269  5,241,959  46,197,413  37,380,417  66,028,352  57,669,223 
$ 7,987,849 $  6,438,269  $ 48,258,753 $  46,197,413  $ 63,340,887 $  66,028,352 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
    Fidelity VIP 
    Contrafund 
    Service
    Class 2
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (142,296)  $ (37,040) 
Total realized gains (losses) on investments    (1,800,418)    (3,922,022) 
Change in net unrealized appreciation or depreciation of investments    8,468,091    13,888,919 
Net gains (losses) from investments    6,525,377    9,929,857 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    6,525,377    9,929,857 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    8,804,155    13,945,048 
Administration charges    (154,490)    (126,956) 
Contingent sales charges    (54,381)    (40,831) 
Contract terminations    (1,580,825)    (1,061,440) 
Death benefit payments    (112,297)    (53,723) 
Flexible withdrawal option payments    (541,390)    (418,219) 
Transfer payments to other contracts    (6,184,787)    (9,543,718) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    175,985    2,700,161 
Total increase (decrease)    6,701,362    12,630,018 
 
Net assets at beginning of period    41,367,396    28,737,378 
Net assets at end of period  $ 48,068,758  $ 41,367,396 
 
 
(1) Commenced operations January 4, 2010.         
 
 
 
 
See accompanying notes.         

 



Fidelity VIP  Franklin  Goldman Sachs 
Mid Cap Small Cap  VIT Mid Cap 
Service Value Securities  Value
Class 2 Class 2  Institutional Class 
Division Division (1)  Division
2010  2009  2010  2010  2009 
 
 
$ (114,477)   $(53,524)  $ (1,421)  $ (122,463)  $60,019 
(70,619)  (695,464)  (3,573)  (957,236)  (1,324,415) 
2,481,192  2,625,370  66,500  4,428,358  4,974,063 
2,296,096  1,876,382  61,506  3,348,659  3,709,667 
 
         
 
2,296,096  1,876,382  61,506  3,348,659  3,709,667 
 
 
 
4,968,450  2,791,365  471,143  2,024,312  1,518,621 
(1,311)  (1,225)  (30)  (2,442)  (2,093) 
(14,073)  (6,736)  (325)  (26,617)  (20,853) 
(409,086)  (175,119)  (9,452)  (773,746)  (542,100) 
(18,318)  (4,269)    (83,391)  (90,249) 
(86,643)  (53,986)  (945)  (109,723)  (105,440) 
(1,522,578)  (2,015,920)  (74,595)  (2,897,871)  (1,500,777) 
         
2,916,441  534,110  385,796  (1,869,478)  (742,891) 
5,212,537  2,410,492  447,302  1,479,181  2,966,776 
 
7,571,279  5,160,787    15,906,098  12,939,322 
$ 12,783,816   $7,571,279  $ 447,302  $ 17,385,279  $15,906,098 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
    Goldman Sachs 
    VIT Structured 
    Small Cap
    Equity Service 
    Institutional Class 
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (40,788)  $ (3,847) 
Total realized gains (losses) on investments    (382,309)    (506,526) 
Change in net unrealized appreciation or depreciation of investments    1,656,732    1,344,984 
Net gains (losses) from investments    1,233,635    834,611 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    1,233,635    834,611 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    1,587,957    1,035,644 
Administration charges    (340)    (240) 
Contingent sales charges    (4,757)    (4,419) 
Contract terminations    (138,296)    (114,889) 
Death benefit payments    (11,621)    (28,786) 
Flexible withdrawal option payments    (36,422)    (30,460) 
Transfer payments to other contracts    (1,036,777)    (587,474) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    359,744    269,376 
Total increase (decrease)    1,593,379    1,103,987 
 
Net assets at beginning of period    4,413,535    3,309,548 
Net assets at end of period  $ 6,006,914  $ 4,413,535 
 
 
(1) Represented the operations of Mortgage Securities Division until July 16, 2010 name change.     
 
 
 
 
See accompanying notes.         

 



Government         
& High International  Invesco V.I. 
Quality Emerging  Basic Value 
Bond Markets  Series I
Division (1)  Division Division (1)
2010    2009  2010  2009  2010  2009 
 
 
$ 4,558,366  $ 10,515,508  $ (154,429) $530,481  $ (28,472) $19,948 
286,309    (3,911,795)  (2,997,495)  (7,529,278)  (286,584)  (391,908) 
(4,840,933)    1,430,068  19,109,070  46,845,737  595,238  1,033,694 
3,742    8,033,781  15,957,146  39,846,940  280,182  661,734 
 
        227,485     
 
3,742    8,033,781  15,957,146  40,074,425  280,182  661,734 
 
 
 
242,212,813    48,967,188  20,410,810  26,921,227  1,321,562  3,293,374 
(172,401)    (259,983)  (31,047)  (34,533)  (18,441)  (6,369) 
(133,810)    (356,748)  (109,508)  (108,918)  (2,778)  (1,121) 
(13,446,110)    (22,658,992)  (8,937,298)  (6,250,338)  (80,750)  (29,143) 
(560,683)    (1,856,753)  (297,642)  (245,306)     
(2,494,705)    (5,647,970)  (753,763)  (681,082)  (36,929)  (20,178) 
(21,213,328)    (54,153,629)  (20,826,156)  (18,603,895)  (695,324)  (1,209,853) 
             
204,191,776    (35,966,887)  (10,544,604)  997,155  487,340  2,026,710 
204,195,518    (27,933,106)  5,412,542  41,071,580  767,522  2,688,444 
 
12,511,127    237,196,678  103,506,306  62,434,726  3,530,464  842,020 
$ 216,706,645  $ 209,263,572  $ 108,918,848 $103,506,306  $ 4,297,986   $3,530,464 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
    Invesco V.I.
    Capital   
    Appreciation 
    Series I
    Division (2)
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (33,140)  $ (39,565) 
Total realized gains (losses) on investments    (334,552)    (676,702) 
Change in net unrealized appreciation or depreciation of investments    1,119,430    1,709,991 
Net gains (losses) from investments    751,738    993,724 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    751,738    993,724 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    601,321    872,366 
Administration charges    (1,708)    (1,974) 
Contingent sales charges    (5,723)    (9,975) 
Contract terminations    (735,478)    (708,562) 
Death benefit payments    (53,857)    (71,879) 
Flexible withdrawal option payments    (80,141)    (88,229) 
Transfer payments to other contracts    (639,019)    (935,570) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    (914,605)    (943,823) 
Total increase (decrease)    (162,867)    49,901 
 
Net assets at beginning of period    6,191,048    6,141,147 
Net assets at end of period  $ 6,028,181  $ 6,191,048 
 
 
(1) Represented the operations of AIM V.I. Basic Value Series I Division until May 24, 2010 name change.   
(2) Represented the operations of AIM V.I. Capital Appreciation Series I Division until May 24, 2010 name change. 
(3) Represented the operations of AIM V.I. Core Equity Series I Division until May 24, 2010 name change.   
(4) Represented the operations of AIM V.I. Dynamics Series I Division until May 24, 2010 name change.   
 
 
See accompanying notes.         

 



        Invesco V.I. 
Invesco V.I.  Invesco V.I.    Global
Core Equity  Dynamics    Health Care 
Series I Series I    Series I
Division (3)  Division (4)    Division (1)
2010  2009  2010  2009  2010  2009 
 
 
$ (112,698) $121,432  $ (37,357)   $(30,869)  $ (111,018) $(90,476) 
(112,947)  (1,517,994)  (44,243)  (134,599)  (32,163)  (442,399) 
2,312,679  8,101,356  546,285  855,375  378,037  2,350,276 
2,087,034  6,704,794  464,685  689,907  234,856  1,817,401 
 
           
 
2,087,034  6,704,794  464,685  689,907  234,856  1,817,401 
 
 
 
3,950,956  3,505,455  767,960  402,387  1,458,804  1,239,351 
(10,108)  (15,645)  (403)  (274)  (2,259)  (3,225) 
(34,569)  (49,692)  (1,203)  (1,450)  (8,394)  (12,526) 
(4,442,592)  (3,529,853)  (154,573)  (102,974)  (1,078,737)  (889,779) 
(192,129)  (207,348)  (1,564)    (14,101)  (65,830) 
(453,455)  (516,173)  (35,318)  (27,877)  (105,223)  (99,921) 
(4,708,330)  (4,455,884)  (765,295)  (291,792)  (1,817,706)  (1,735,382) 
           
(5,890,227)  (5,269,140)  (190,396)  (21,980)  (1,567,616)  (1,567,312) 
(3,803,193)  1,435,654  274,289  667,927  (1,332,760)  250,089 
 
31,520,243  30,084,589  2,467,745  1,799,818  8,655,471  8,405,382 
$ 27,717,050   $31,520,243  $ 2,742,034   $2,467,745  $ 7,322,711   $8,655,471 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
    Invesco V.I.
    International 
    Growth
    Series I
    Division (2)
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 44,934  $ 21,905 
Total realized gains (losses) on investments    185,539    45,012 
Change in net unrealized appreciation or depreciation of investments    256,168    300,228 
Net gains (losses) from investments    486,641    367,145 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    486,641    367,145 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    2,100,832    3,315,133 
Administration charges    (22,621)    (7,154) 
Contingent sales charges    (2,623)    (670) 
Contract terminations    (76,253)    (17,430) 
Death benefit payments    (11,194)     
Flexible withdrawal option payments    (13,032)    (3,233) 
Transfer payments to other contracts    (1,162,177)    (522,784) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    812,932    2,763,862 
Total increase (decrease)    1,299,573    3,131,007 
 
Net assets at beginning of period    3,242,642    111,635 
Net assets at end of period  $ 4,542,215  $ 3,242,642 
 
 
(1) Represented the operations of AIM V.I. Global Health Care Series I Division until May 24, 2010 name change. 
(2) Represented the operations of AIM V.I. International Growth Series I Division until May 24, 2010 name change. 
(3) Represented the operations of AIM V.I. Small Cap Equity Series I Division until May 24, 2010 name change. 
(4) Represented the operations of AIM V.I. Technology Series I Division until May 24, 2010 name change.   
 
 
See accompanying notes.         

 



Invesco V.I.           
Small Cap    Invesco V.I.  Janus Aspen 
Equity    Technology  Enterprise 
Series I    Series I Service Shares 
Division (3)    Division (4) Division
2010  2009  2010  2009  2010  2009 
 
 
$ (90,255) $(52,729)  $ (70,243) $(58,165)  $ (158,635) $(151,366) 
(163,779)  (493,994)  169,058  (265,623)  533,965  (266,512) 
1,783,127  1,327,760  669,793  2,049,011  2,130,642  4,221,108 
1,529,093  781,037  768,608  1,725,223  2,505,972  3,803,230 
 
           
 
1,529,093  781,037  768,608  1,725,223  2,505,972  3,803,230 
 
 
 
3,095,836  2,112,745  1,232,579  2,772,736  2,686,021  2,939,018 
(10,507)  (4,196)  (788)  (800)  (4,956)  (4,600) 
(7,990)  (6,954)  (4,092)  (6,207)  (13,858)  (20,597) 
(607,474)  (385,147)  (525,819)  (440,936)  (1,780,881)  (1,463,064) 
  (2,057)  (12,279)  (2,564)  (44,331)  (33,604) 
(58,290)  (49,723)  (58,983)  (54,851)  (119,025)  (103,710) 
(2,078,242)  (856,179)  (1,806,368)  (1,402,634)  (3,046,261)  (2,644,969) 
           
333,333  808,489  (1,175,750)  864,744  (2,323,291)  (1,331,526) 
1,862,426  1,589,526  (407,142)  2,589,967  182,681  2,471,704 
 
5,661,780  4,072,254  5,387,926  2,797,959  12,455,300  9,983,596 
$ 7,524,206   $5,661,780  $ 4,980,784 $5,387,926  $ 12,637,981 $12,455,300 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    LargeCap 
    Blend II
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 1,577,002  $ 627,062 
Total realized gains (losses) on investments    (13,547,114)    (18,529,982) 
Change in net unrealized appreciation or depreciation of investments    29,104,152    53,189,814 
Net gains (losses) from investments    17,134,040    35,286,894 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    17,134,040    35,286,894 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    13,666,603    15,531,306 
Administration charges    (513,440)    (494,973) 
Contingent sales charges    (168,175)    (160,666) 
Contract terminations    (10,228,041)    (6,903,254) 
Death benefit payments    (596,049)    (549,741) 
Flexible withdrawal option payments    (2,175,126)    (2,070,360) 
Transfer payments to other contracts    (18,994,330)    (20,208,857) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    (19,008,558)    (14,856,545) 
Total increase (decrease)    (1,874,518)    20,430,349 
 
Net assets at beginning of period    159,053,183    138,622,834 
Net assets at end of period  $ 157,178,665  $ 159,053,183 
 
 
See accompanying notes.         

 



LargeCap    LargeCap  LargeCap 
Growth    Growth I  S&P 500 Index 
Division    Division Division
2010  2009  2010  2009  2010    2009 
 
 
$ (671,425)   $(249,736)  $ (1,337,102)   $(1,315,070)  $ 93,979  $ 2,638,665 
(1,742,652)  (4,338,986)  1,092,996  (5,247,795)  (1,594,164)    (5,206,106) 
11,215,610  16,423,590  18,663,714  47,815,801  12,961,305    21,526,447 
8,801,533  11,834,868  18,419,608  41,252,936  11,461,120    18,959,006 
 
             
 
8,801,533  11,834,868  18,419,608  41,252,936  11,461,120    18,959,006 
 
 
 
7,251,506  10,816,058  11,784,858  14,510,734  13,879,610    20,108,044 
(42,808)  (30,632)  (49,859)  (55,033)  (88,023)    (75,090) 
(63,449)  (68,840)  (116,292)  (148,786)  (101,014)    (103,986) 
(7,830,935)  (5,744,258)  (13,903,485)  (10,502,632)  (9,600,569)    (7,299,942) 
(304,349)  (283,667)  (527,879)  (388,950)  (434,663)    (301,693) 
(838,589)  (862,829)  (1,263,671)  (1,262,028)  (1,275,326)    (1,185,059) 
(6,774,576)  (6,468,722)  (16,245,613)  (14,443,115)  (13,228,319)    (16,218,037) 
             
(8,603,200)  (2,642,890)  (20,321,941)  (12,289,810)  (10,848,304)    (5,075,763) 
198,333  9,191,978  (1,902,333)  28,963,126  612,816    13,883,243 
 
58,964,306  49,772,328  118,872,817  89,909,691  96,031,039    82,147,796 
$ 59,162,639 $58,964,306  $ 116,970,484 $118,872,817  $ 96,643,855  $ 96,031,039 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    LargeCap 
    Value
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 486,594  $ 3,407,443 
Total realized gains (losses) on investments    (7,684,280)    (11,114,027) 
Change in net unrealized appreciation or depreciation of investments    18,508,724    20,128,881 
Net gains (losses) from investments    11,311,038    12,422,297 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    11,311,038    12,422,297 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    9,204,068    11,026,669 
Administration charges    (91,018)    (81,254) 
Contingent sales charges    (80,753)    (96,595) 
Contract terminations    (10,782,779)    (9,080,750) 
Death benefit payments    (578,550)    (476,724) 
Flexible withdrawal option payments    (1,450,105)    (1,492,304) 
Transfer payments to other contracts    (9,169,429)    (10,343,707) 
Annuity payments        (12,850) 
Increase (decrease) in net assets from principal transactions    (12,948,566)    (10,557,515) 
Total increase (decrease)    (1,637,528)    1,864,782 
 
Net assets at beginning of period    99,153,018    97,288,236 
Net assets at end of period  $ 97,515,490  $ 99,153,018 
 
 
(1) Commenced operations May 18, 2009.         
 
 
 
 
See accompanying notes.         

 



      MFS® VIT MFS® VIT
LargeCap  Utilities Value
Value III  Service Class  Service Class 
Division Division (1) Division (1)
2010    2009  2010    2009  2010    2009 
 
 
$ 450,497  $ 2,614,336  $ 8,334  $ (1,958)  $ (1,691)  $ (1,318) 
(7,283,917)    (10,525,317)  74,067    1,718  14,171    322 
20,429,154    28,295,999  106,217    34,374  81,718    16,481 
13,595,734    20,385,018  188,618    34,134  94,198    15,485 
 
                 
 
13,595,734    20,385,018  188,618    34,134  94,198    15,485 
 
 
 
11,277,960    18,684,348  1,454,362    567,866  1,114,778    453,116 
(457,465)    (432,107)  (51)    (14)       
(137,010)    (132,166)  (1,490)    (195)  (3,630)     
(8,260,591)    (5,630,936)  (43,320)    (5,068)  (105,523)     
(485,794)    (662,047)  (9,885)           
(1,825,716)    (1,674,043)  (7,586)    (860)  (14,598)    (1,110) 
(15,364,407)    (15,358,813)  (554,814)    (2,363)  (93,310)    (217) 
                 
(15,253,023)    (5,205,764)  837,216    559,366  897,717    451,789 
(1,657,289)    15,179,254  1,025,834    593,500  991,915    467,274 
 
128,180,205    113,000,951  593,500      467,274     
$ 126,522,916  $ 128,180,205  $ 1,619,334  $ 593,500  $ 1,459,189  $ 467,274 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    MidCap   
    Blend   
    Division   
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 3,923,322  $ (1,023,661) 
Total realized gains (losses) on investments    (2,886,295)    (2,729,529) 
Change in net unrealized appreciation or depreciation of investments    69,136,060    64,122,590 
Net gains (losses) from investments    70,173,087    60,369,400 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    70,173,087    60,369,400 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    137,908,371    26,474,039 
Administration charges    (520,593)    (379,083) 
Contingent sales charges    (302,627)    (279,436) 
Contract terminations    (29,584,893)    (18,592,252) 
Death benefit payments    (1,349,068)    (1,162,401) 
Flexible withdrawal option payments    (3,903,130)    (3,113,784) 
Transfer payments to other contracts    (38,873,256)    (29,620,513) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    63,374,804    (26,673,430) 
Total increase (decrease)    133,547,891    33,695,970 
 
Net assets at beginning of period    245,427,397    211,731,427 
Net assets at end of period  $ 378,975,288  $ 245,427,397 
 
 
(1) Commenced operations May 18, 2009.         
 
 
 
 
See accompanying notes.         

 



    Neuberger Neuberger
    Berman AMT  Berman AMT 
Money  Partners Small-Cap Growth 
Market  I Class S Class
Division  Division Division
2010  2009  2010  2009  2010  2009 
 
 
$ (1,729,480)   $(2,303,892)  $ (41,746)   $51,782  $ (41,272)   $(31,528) 
    (1,249,499)  (678,472)  (127,142)  (182,188) 
    1,843,911  2,281,197  662,737  656,221 
(1,729,480)  (2,303,892)  552,666  1,654,507  494,323  442,505 
 
           
 
(1,729,480)  (2,303,892)  552,666  1,654,507  494,323  442,505 
 
 
 
86,669,046  140,034,568  1,308,429  1,866,255  455,558  743,271 
(94,360)  (126,906)  (1,956)  (2,685)  (4,470)  (1,993) 
(367,729)  (839,531)  (5,883)  (10,700)  (5,416)  (3,107) 
(35,749,865)  (53,581,426)  (171,004)  (278,158)  (157,437)  (80,767) 
(728,322)  (1,224,123)  (2,470)  (13,454)  (1,008)  (25,615) 
(3,831,014)  (6,391,469)  (55,110)  (58,279)  (8,447)  (6,871) 
(93,753,335)  (155,305,962)  (1,692,597)  (1,453,347)  (342,299)  (248,380) 
           
(47,855,579)  (77,434,849)  (620,591)  49,632  (63,519)  376,538 
(49,585,059)  (79,738,741)  (67,925)  1,704,139  430,804  819,043 
 
164,648,786  244,387,527  5,363,788  3,659,649  2,780,445  1,961,402 
$ 115,063,727 $164,648,786  $ 5,295,863   $5,363,788  $ 3,211,249 $2,780,445 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
    Neuberger
    Berman AMT 
    Socially
    Responsive
    I Class
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (78,264)  $ 39,387 
Total realized gains (losses) on investments    (167,982)    (486,365) 
Change in net unrealized appreciation or depreciation of investments    1,421,819    1,485,733 
Net gains (losses) from investments    1,175,573    1,038,755 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    1,175,573    1,038,755 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    1,210,736    2,069,639 
Administration charges    (31,739)    (22,192) 
Contingent sales charges    (4,547)    (2,931) 
Contract terminations    (132,176)    (76,199) 
Death benefit payments        (12,311) 
Flexible withdrawal option payments    (71,618)    (53,576) 
Transfer payments to other contracts    (1,110,916)    (1,171,851) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    (140,260)    730,579 
Total increase (decrease)    1,035,313    1,769,334 
 
Net assets at beginning of period    5,324,126    3,554,792 
Net assets at end of period  $ 6,359,439  $ 5,324,126 
 
 
(1) Commenced operations May 18, 2009.         
(2) Commenced operations January 4, 2010.         
 
 
 
See accompanying notes.         

 



PIMCO PIMCO  PIMCO
All Asset High Yield  Total Return 
Administrative  Administrative  Administrative 
Class Class  Class
Division (1) Division (2)  Division (1)
2010    2009  2010  2010    2009 
 
 
$ 107,337  $ 21,818  $ 225,364  $ 127,743  $ 23,995 
40,454    383  22,452  581,708    115,495 
(18,155)    (4,995)  154,234  (118,884)    (94,655) 
129,636    17,206  402,050  590,567    44,835 
 
             
 
129,636    17,206  402,050  590,567    44,835 
 
 
 
3,247,556    526,311  9,461,212  16,246,914    4,352,008 
      (120)  (2,085)    (431) 
(5,528)    (21)  (2,526)  (21,929)    (943) 
(160,710)    (549)  (73,434)  (637,462)    (24,524) 
             
(12,414)    (2,012)  (63,468)  (87,070)    (7,406) 
(723,485)    (22,427)  (1,671,229)  (3,752,767)    (90,624) 
             
2,345,419    501,302  7,650,435  11,745,601    4,228,080 
2,475,055    518,508  8,052,485  12,336,168    4,272,915 
 
518,508        4,272,915     
$ 2,993,563  $ 518,508  $ 8,052,485  $ 16,609,083  $ 4,272,915 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    Principal
    Capital
    Appreciation 
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 24,228  $ 9,333 
Total realized gains (losses) on investments    15,974    (229,646) 
Change in net unrealized appreciation or depreciation of investments    811,449    1,068,023 
Net gains (losses) from investments    851,651    847,710 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    851,651    847,710 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    3,157,804    2,422,377 
Administration charges    (858)    (753) 
Contingent sales charges    (8,347)    (10,329) 
Contract terminations    (246,490)    (268,506) 
Death benefit payments        (100) 
Flexible withdrawal option payments    (26,256)    (12,075) 
Transfer payments to other contracts    (931,611)    (388,291) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    1,944,242    1,742,323 
Total increase (decrease)    2,795,893    2,590,033 
 
Net assets at beginning of period    4,670,335    2,080,302 
Net assets at end of period  $ 7,466,228  $ 4,670,335 
 
 
(1) Commenced operations May 18, 2009.         
 
 
 
 
See accompanying notes.         

 



Principal           
LifeTime    Principal    Principal 
Strategic    LifeTime    LifeTime 
Income    2010    2020
Division    Division    Division
2010  2009  2010  2009  2010  2009 
 
 
$ 805,291 $707,519  $ 1,167,031 $957,606  $ 4,074,038   $2,805,156 
(455,593)  (961,835)  (759,757)  (2,170,048)  (3,236,673)  (6,294,996) 
1,786,753  3,352,920  4,249,324  8,075,389  20,442,319  35,355,976 
2,136,451  3,098,604  4,656,598  6,862,947  21,279,684  31,866,136 
 
           
 
2,136,451  3,098,604  4,656,598  6,862,947  21,279,684  31,866,136 
 
 
 
4,474,233  7,079,955  2,567,643  6,483,192  9,908,242  25,585,481 
(88,223)  (74,647)  (197,749)  (176,812)  (1,087,442)  (976,324) 
(30,608)  (37,285)  (33,120)  (41,009)  (162,896)  (127,952) 
(1,007,706)  (1,369,806)  (1,221,518)  (1,276,749)  (5,377,594)  (3,745,649) 
(47,121)  (56,790)  (41,596)  (138,742)  (69,931)  (126,371) 
(796,060)  (679,028)  (776,295)  (602,008)  (2,035,658)  (1,574,066) 
(1,776,834)  (2,991,096)  (1,728,939)  (3,426,459)  (6,729,623)  (9,905,324) 
           
727,681  1,871,303  (1,431,574)  821,413  (5,554,902)  9,129,795 
2,864,132  4,969,907  3,225,024  7,684,360  15,724,782  40,995,931 
 
21,415,422  16,445,515  37,829,730  30,145,370  160,531,441  119,535,510 
$ 24,279,554   $21,415,422  $ 41,054,754 $37,829,730  $ 176,256,223   $160,531,441 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    Principal   
    LifeTime   
    2030   
    Division   
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 538,996  $ 153,699 
Total realized gains (losses) on investments    (671,448)    (1,423,054) 
Change in net unrealized appreciation or depreciation of investments    7,680,659    9,452,110 
Net gains (losses) from investments    7,548,207    8,182,755 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    7,548,207    8,182,755 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    9,586,592    28,666,861 
Administration charges    (308,795)    (131,539) 
Contingent sales charges    (52,401)    (31,211) 
Contract terminations    (1,732,840)    (1,083,295) 
Death benefit payments    (288,089)    (236,074) 
Flexible withdrawal option payments    (301,447)    (135,640) 
Transfer payments to other contracts    (2,677,074)    (2,974,993) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    4,225,946    24,074,109 
Total increase (decrease)    11,774,153    32,256,864 
 
Net assets at beginning of period    51,252,035    18,995,171 
Net assets at end of period  $ 63,026,188  $ 51,252,035 
 
 
See accompanying notes.         

 



Principal    Principal       
LifeTime    LifeTime    Real Estate 
2040    2050    Securities 
Division    Division    Division
2010    2009  2010    2009  2010  2009 
 
 
$ 79,228  $ 95,589  $ 38,758  $ 39,632  $ 1,157,863 $1,626,108 
(226,962)    (807,702)  (178,133)    (374,623)  (5,161,508)  (9,695,036) 
1,432,053    2,436,867  885,658    1,361,523  19,836,091  23,372,325 
1,284,319    1,724,754  746,283    1,026,532  15,832,446  15,303,397 
 
               
 
1,284,319    1,724,754  746,283    1,026,532  15,832,446  15,303,397 
 
 
 
2,263,592    776,432  957,796    825,814  14,149,521  10,938,745 
(5,625)    (6,005)  (4,071)    (4,062)  (36,482)  (23,572) 
(13,978)    (19,433)  (16,913)    (10,620)  (80,722)  (85,282) 
(458,866)    (569,704)  (538,020)    (301,320)  (8,365,048)  (5,056,623) 
(7,889)    (7,779)  (11,877)    (16,907)  (214,808)  (233,554) 
(34,805)    (37,684)  (13,389)    (7,062)  (842,153)  (769,249) 
(370,490)    (815,493)  (308,448)    (350,586)  (16,962,039)  (11,856,556) 
               
1,371,939    (679,666)  65,078    135,257  (12,351,731)  (7,086,091) 
2,656,258    1,045,088  811,361    1,161,789  3,480,715  8,217,306 
 
8,166,861    7,121,773  5,018,211    3,856,422  72,273,908  64,056,602 
$ 10,823,119  $ 8,166,861  $ 5,829,572  $ 5,018,211  $ 75,754,623  $72,273,908 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    SAM
    Balanced 
    Portfolio
    Division
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 14,217,125  $ 9,286,184 
Total realized gains (losses) on investments    (5,504,356)    8,364,614 
Change in net unrealized appreciation or depreciation of investments    63,623,656    70,590,554 
Net gains (losses) from investments    72,336,425    88,241,352 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    72,336,425    88,241,352 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    105,433,533    300,122,353 
Administration charges    (4,193,350)    (2,566,950) 
Contingent sales charges    (605,894)    (316,041) 
Contract terminations    (22,919,907)    (10,193,525) 
Death benefit payments    (2,466,521)    (989,664) 
Flexible withdrawal option payments    (6,491,146)    (3,735,981) 
Transfer payments to other contracts    (34,379,465)    (22,535,030) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    34,377,250    259,785,162 
Total increase (decrease)    106,713,675    348,026,514 
 
Net assets at beginning of period    577,353,403    229,326,889 
Net assets at end of period  $ 684,067,078  $ 577,353,403 
 
 
See accompanying notes.         

 



SAM SAM SAM   
Conservative  Conservative  Flexible   
Balanced  Growth Income   
Portfolio  Portfolio                   Portfolio 
Division Division Division   
2010  2009  2010  2009  2010    2009 
 
 
$ 4,391,541   $1,776,281  $ 797,094 $1,159,295  $ 5,717,476  $ 3,054,285 
(4,727)  (499,621)  (2,452,442)  (571,701)  213,477    (1,515,430) 
10,201,352  18,357,269  7,763,703  7,205,836  6,898,055    15,170,884 
14,588,166  19,633,929  6,108,355  7,793,430  12,829,008    16,709,739 
 
             
 
14,588,166  19,633,929  6,108,355  7,793,430  12,829,008    16,709,739 
 
 
 
37,006,244  79,447,152  18,558,887  19,074,680  48,817,423    79,992,452 
(764,225)  (526,866)  (12,646)  (10,488)  (631,403)    (424,123) 
(263,131)  (70,890)  (45,962)  (51,719)  (182,162)    (103,063) 
(10,891,423)  (2,830,493)  (2,398,833)  (1,684,947)  (9,949,963)    (4,188,488) 
(1,294,773)  (708,418)  (69,613)  (56,840)  (1,027,852)    (308,853) 
(2,128,515)  (1,547,890)  (317,659)  (197,284)  (2,799,113)    (1,977,476) 
(16,681,359)  (14,892,253)  (8,274,489)  (5,754,212)  (18,100,938)    (27,390,453) 
             
4,982,818  58,870,342  7,439,685  11,319,190  16,125,992    45,599,996 
19,570,984  78,504,271  13,548,040  19,112,620  28,955,000    62,309,735 
 
138,648,563  60,144,292  41,606,215  22,493,595  128,679,626    66,369,891 
$ 158,219,547   $138,648,563  $ 55,154,255 $41,606,215  $ 157,634,626  $ 128,679,626 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
    SAM   
    Strategic   
    Growth   
    Portfolio   
    Division   
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ 361,862  $ 534,685 
Total realized gains (losses) on investments    (1,635,575)    (1,869,905) 
Change in net unrealized appreciation or depreciation of investments    5,934,583    7,394,328 
Net gains (losses) from investments    4,660,870    6,059,108 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    4,660,870    6,059,108 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    11,294,806    12,997,019 
Administration charges    (9,853)    (8,327) 
Contingent sales charges    (29,628)    (30,904) 
Contract terminations    (1,432,845)    (1,030,461) 
Death benefit payments    (22,366)    (162,037) 
Flexible withdrawal option payments    (194,346)    (154,185) 
Transfer payments to other contracts    (5,795,059)    (3,839,826) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    3,810,709    7,771,279 
Total increase (decrease)    8,471,579    13,830,387 
 
Net assets at beginning of period    30,168,999    16,338,612 
Net assets at end of period  $ 38,640,578  $ 30,168,999 
 
 
See accompanying notes.         

 



Short-Term  SmallCap    SmallCap   
Income Blend    Growth II   
Division Division    Division   
2010    2009  2010  2009  2010  2009 
 
 
$ 1,565,188  $ 732,443  $ (276,862) $(187,424)  $ (379,812)   $(334,253) 
796,722    36,022  (1,287,973)  (3,234,069)  (1,702,840)  (2,980,114) 
(808,306)    (27,169)  8,337,628  8,913,069  8,475,160  9,861,828 
1,553,604    741,296  6,772,793  5,491,576  6,392,508  6,547,461 
 
             
 
1,553,604    741,296  6,772,793  5,491,576  6,392,508  6,547,461 
 
 
 
183,643,483    27,914,538  4,255,523  3,891,119  4,265,934  3,973,681 
(419,629)    (41,399)  (6,109)  (5,822)  (4,281)  (4,289) 
(137,473)    (14,072)  (30,986)  (40,202)  (30,774)  (33,592) 
(8,429,971)    (777,339)  (4,078,772)  (3,040,478)  (3,151,206)  (2,248,330) 
(511,778)    (25,848)  (189,643)  (101,640)  (88,360)  (156,453) 
(2,307,768)    (171,549)  (464,462)  (481,547)  (275,807)  (257,904) 
(35,083,408)    (4,335,776)  (4,774,757)  (4,385,188)  (4,061,503)  (3,200,018) 
             
136,753,456    22,548,555  (5,289,206)  (4,163,758)  (3,345,997)  (1,926,905) 
138,307,060    23,289,851  1,483,587  1,327,818  3,046,511  4,620,556 
 
23,551,170    261,319  33,828,969  32,501,151  28,675,186  24,054,630 
$ 161,858,230  $ 23,551,170  $ 35,312,556 $33,828,969  $ 31,721,697 $28,675,186 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
 
    SmallCap   
    Value I   
    Division   
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (447,870)  $ 624,402 
Total realized gains (losses) on investments    (4,331,528)    (7,979,980) 
Change in net unrealized appreciation or depreciation of investments    22,956,837    17,927,225 
Net gains (losses) from investments    18,177,439    10,571,647 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    18,177,439    10,571,647 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    10,555,133    14,066,914 
Administration charges    (239,766)    (225,382) 
Contingent sales charges    (90,296)    (92,958) 
Contract terminations    (6,737,765)    (4,955,267) 
Death benefit payments    (332,649)    (290,611) 
Flexible withdrawal option payments    (1,045,657)    (972,043) 
Transfer payments to other contracts    (14,220,207)    (12,096,755) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    (12,111,207)    (4,566,102) 
Total increase (decrease)    6,066,232    6,005,545 
 
Net assets at beginning of period    80,631,904    74,626,359 
Net assets at end of period  $ 86,698,136  $ 80,631,904 
 
 
See accompanying notes.         

 



T. Rowe Price  T. Rowe Price  Templeton
Blue Chip Health Growth Securities 
Growth II Sciences II Class 2
Division Division Division
2010  2009  2010    2009  2010  2009 
 
 
$ (77,481) $(36,101)  $ (75,034)  $ (57,301)  $ 6,421 $25,874 
(2,990)  (113,736)  53,728    (215,091)  (57,415)  (126,785) 
989,068  1,079,077  775,129    1,376,826  115,557  399,572 
908,597  929,240  753,823    1,104,434  64,563  298,661 
 
             
 
908,597  929,240  753,823    1,104,434  64,563  298,661 
 
 
 
2,224,032  4,043,942  1,757,262    1,763,044  31,844  66,181 
(26,186)  (10,208)  (17,383)    (15,729)     
(5,884)  (3,884)  (5,727)    (5,252)  (1,184)  (566) 
(171,052)  (100,966)  (166,476)    (136,520)  (139,212)  (101,160) 
(9,282)  (3,440)  (505)    (1,801)  (15,881)  (1,386) 
(69,273)  (19,803)  (56,228)    (59,291)  (13,131)  (13,106) 
(1,148,604)  (1,111,322)  (704,582)    (1,516,653)  (42,253)  (91,497) 
             
793,751  2,794,319  806,361    27,798  (179,817)  (141,534) 
1,702,348  3,723,559  1,560,184    1,132,232  (115,254)  157,127 
 
5,001,145  1,277,586  4,868,700    3,736,468  1,315,317  1,158,190 
$ 6,703,493   $5,001,145  $ 6,428,884  $ 4,868,700  $ 1,200,063 $1,315,317 

 



Principal Life Insurance Company
Separate Account B
 
 
Statements of Changes in Net Assets (continued)
 
Years Ended December 31, 2010 and 2009, Except as Noted
 
 
 
    Van Eck   
    VIP Global   
    Hard Assets   
    Class   
    Division (1)   
    2010    2009 
Increase (decrease) in net assets from         
Operations:         
Net investment income (loss)  $ (30,614)  $ (3,425) 
Total realized gains (losses) on investments    34,719    19,535 
Change in net unrealized appreciation or depreciation of investments    889,614    26,030 
Net gains (losses) from investments    893,719    42,140 
 
Payment from Affiliate         
 
Net increase (decrease) in net assets resulting from operations    893,719    42,140 
 
Changes from principal transactions:         
Purchase payments, less sales charges, per payment fees         
    and applicable premium taxes    3,976,972    1,205,728 
Administration charges    (439)    (89) 
Contingent sales charges    (2,827)    (478) 
Contract terminations    (153,910)    (12,430) 
Death benefit payments         
Flexible withdrawal option payments    (10,896)     
Transfer payments to other contracts    (386,943)    (153,406) 
Annuity payments         
Increase (decrease) in net assets from principal transactions    3,421,957    1,039,325 
Total increase (decrease)    4,315,676    1,081,465 
 
Net assets at beginning of period    1,081,465     
Net assets at end of period  $ 5,397,141  $ 1,081,465 
 
 
(1) Represented the operations of Van Eck Worldwide Hard Assets Service Class Division until May 24, 2010 name change. 
 
 
 
 
See accompanying notes.         

 



Principal Life Insurance Company
 
Separate Account B
 
 
Notes to Financial Statements
 
 
December 31, 2010
 
 
1. Nature of Operations and Significant Accounting Policies 
 
 
Principal Life Insurance Company Separate Account B (Separate Account B) is a segregated 
investment account of Principal Life Insurance Company (Principal Life) and is registered under 
the Investment Company Act of 1940 as a unit investment trust, with no stated limitations on the 
number of authorized units. As directed by eligible contractholders, each division of Separate 
Account B invests exclusively in shares representing interests in a corresponding investment 
option. As of December 31, 2010, contractholder investment options include the following open- 
end management investment companies: 
 
Principal Variable Contracts Funds, Inc. – Class 1 (1) 
Asset Allocation Account 
Balanced Account 
Bond & Mortgage Securities Account 
Diversified International Account 
Equity Income Account (3) 
Government & High Quality Bond Account (6,10) 
International Emerging Markets Account 
LargeCap Blend Account II 
LargeCap Growth Account 
LargeCap Growth Account I 
LargeCap S&P 500 Index Account 
LargeCap Value Account 
LargeCap Value Account III 
MidCap Blend Account 
Money Market Account 
Principal Capital Appreciation Account (4) 
Principal LifeTime Strategic Income Account 
Principal LifeTime 2010 Account 
Principal LifeTime 2020 Account 
Principal LifeTime 2030 Account 
Principal LifeTime 2040 Account 
Principal LifeTime 2050 Account 
Real Estate Securities Account 
Short-Term Income Account (6) 
SmallCap Blend Account 
SmallCap Growth Account II 
SmallCap Value Account I 
Strategic Asset Management Balanced Portfolio (4) 
Strategic Asset Management Conservative Balanced Portfolio (4) 
Strategic Asset Management Conservative Growth Portfolio (4) 
Strategic Asset Management Flexible Income Portfolio (4) 
Strategic Asset Management Strategic Growth Portfolio (4) 
Principal Variable Contracts Funds, Inc. – Class 2 (1) 
Diversified Balanced Account (8) 
Diversified Growth Account (8) 

 



Principal Life Insurance Company 
 
Separate Account B 
 
 
Notes to Financial Statements (continued) 
 
 
 
1. Nature of Operations and Significant Accounting Policies (continued) 
 
AllianceBernstein Variable Product Series Fund, Inc: 
Small Cap Growth Portfolio – Class A 
American Century Investments®: 
VP Income & Growth Fund – Class I 
VP Inflation Protection Fund – Class II 
VP Mid Cap Value Fund – Class II (9) 
VP Ultra® Fund – Class I 
VP Ultra® Fund – Class II 
VP Value Fund – Class II 
VP VistaSM Fund – Class I 
Dreyfus Investment Portfolios: 
Technology Growth Portfolio – Service Shares 
Fidelity Variable Insurance Products Fund: 
Contrafund Portfolio – Service Class 
Contrafund Portfolio – Service Class 2 
Equity-Income Portfolio – Service Class 2 
Growth Portfolio – Service Class 
Growth Portfolio – Service Class 2 
Mid Cap Portfolio – Service Class 2 
Overseas Portfolio – Service Class 2 
Franklin Templeton Variable Insurance Products Trust: 
Small Cap Value Securities Fund – Class 2 (8) 
Templeton Growth Securities Fund – Class 2 
Goldman Sachs Variable Insurance Trust: 
Mid Cap Value Fund – Institutional Shares 
Structured Small Cap Equity Fund – Institutional Shares 
Invesco Variable Insurance Fund: 
Basic Value Fund – Series I Shares (11) 
Capital Appreciation Fund – Series I Shares (2,12) 
Core Equity Fund – Series I Shares (13) 
Dynamics Fund – Series I Shares (14) 
Global Health Care Fund – Series I Shares (15) 
International Growth Fund – Series I Shares (5,16) 
Small Cap Equity Fund – Series I Shares (17) 
Technology Fund – Series I Shares (18) 
Janus Aspen Series: 
Janus Aspen Series Enterprise Portfolio – Service Shares 
MFS® Variable Insurance Trust: 
Utilities Series – S Class (7) 
Value Series – S Class (7) 
Neuberger Berman Advisors Management Trust: 
Partners Portfolio – I Class Shares 
Small-Cap Growth Portfolio – S Class Shares 
Socially Responsive Portfolio – I Class Shares 
PIMCO Variable Insurance Trust: 
All Asset Portfolio Administrative Class (7) 
High Yield Portfolio Administrative Class (8) 
Total Return Portfolio Administrative Class (7) 
T. Rowe Price Equity Series, Inc. 
Blue Chip Growth Portfolio – II 
Health Sciences Portfolio – II 
Van Eck VIP Trust: 
Global Hard Assets Fund – S Class (7,19) 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
1. Nature of Operations and Significant Accounting Policies (continued) 
 
(1) Organized by Principal Life Insurance Company. 
(2) Commenced operations April 28, 2006. 
(3) Commenced operations January 5, 2007. 
(4) Commenced operations May 1, 2007. 
(5) Commenced operations May 19, 2008. 
(6) Commenced operations November 24, 2008. 
(7) Commenced operations May 18, 2009. 
(8) Commenced operations January 4, 2010. 
(9) Commenced operations May 24, 2010. 
(10) Represented the operations of Mortgage Securities Account until July 16, 2010 name change. 
(11) Represented the operations of AIM V.I. Basic Value Fund Series I until May 24, 2010 name change. 
(12) Represented the operations of AIM V.I. Capital Appreciation Fund Series I until May 24, 2010 name change. 
(13) Represented the operations of AIM V.I. Core Equity Fund Series I until May 24, 2010 name change. 
(14) Represented the operations of AIM V.I. Dynamics Fund Series I until May 24, 2010 name change. 
(15) Represented the operations of AIM V.I. Global Health Care Fund Series I until May 24, 2010 name change. 
(16) Represented the operations of AIM V.I. International Growth Fund Series I until May 24, 2010 name change. 
(17) Represented the operations of AIM V.I. Small Cap Equity Fund Series I until May 24, 2010 name change. 
(18) Represented the operations of AIM V.I. Technology Fund Series I until May 24, 2010 name change. 
(19) Represented the operations of Van Eck Worldwide Hard Assets Service Class until May 24, 2010 name change. 
 
Commencement of operations date is the date that the division became available to contractholders. 
 
The assets of Separate Account B are owned by Principal Life. The assets of Separate Account B 
support the following variable annuity contracts of Principal Life and may not be used to satisfy 
the liabilities arising from any other business of Principal Life: Bankers Flexible Annuity; Pension 
Builder Plus; Pension Builder Plus – Rollover IRA; Personal Variable; Premier Variable; Principal 
Freedom Variable Annuity; Principal Freedom Variable Annuity 2; The Principal Variable 
Annuity; The Principal Variable Annuity with Purchase Payment Credit Rider; Principal 
Investment Plus Variable Annuity, and Principal Investment Plus Variable Annuity with Premium 
Payment Credit Rider. Principal Life no longer accepts contributions for Bankers Flexible 
Annuity contracts, Pension Builder Plus contracts and Pension Builder Plus-Rollover IRA 
contracts. Contractholders are being given the option of withdrawing their funds or transferring to 
another contract. Contributions to the Personal Variable contracts are no longer accepted from 
new customers, only from existing customers beginning January 1998. 
 
Use of Estimates in the Preparation of Financial Statements 
 
The preparation of financial statements and accompanying notes of Separate Account B in 
accordance with U.S. generally accepted accounting principals requires management to make 
estimates and assumptions that affect the amounts reported and disclosed. These estimates and 
assumptions could change in the future as more information becomes known, which could impact 
the amounts reported and disclosed in the financial statements and accompanying notes. 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
1. Nature of Operations and Significant Accounting Policies (continued) 
 
Investments 
 
Investments are stated at the closing net asset values (“NAV”) per share on December 31, 2010. 
Net realized gains and losses on sales of investments are determined on the basis of the FIFO 
method. Dividends are taken into income on an accrual basis as of the ex-dividend date. 
Investment transactions are accounted for on a trade date basis. 
 
 
Fair Value Measurements 
 
Fair value is defined as the price that would be received to sell an asset or paid to transfer a 
liability in an orderly transaction between market participants at the measurement date (an exit 
price). The fair value hierarchy prioritizes the inputs to valuation techniques used to measure fair 
value into three levels: 
 
  Level 1 – Fair values are based on unadjusted quoted prices in active markets for 
  identical assets or liabilities. 
  Level 2 – Fair values are based on inputs other than quoted prices within Level 1 that 
  are observable for the asset or liability, either directly or indirectly. 
  Level 3 – Fair values are based on significant unobservable inputs for the asset or 
  liability. 
 
 
All investments of the open-end management investment companies listed above represent 
investments in mutual funds for which a daily NAV is calculated and published. Therefore, the 
investments fall into Level 1 of the fair value hierarchy. 
 
Foreign Tax Withholdings 
 
Principal Life may be entitled to claim a federal income tax credit to the extent foreign income 
taxes are withheld on investment income allocated to Separate Account B. Principal Life will 
compensate each separate account division in an amount equal to the tax benefit claimed on its 
federal income tax return, or subsequently claimed for refund, attributable to foreign taxes on the 
division’s share of income associated with investments allocated to Separate Account B within a 
reasonable time of receiving a tax benefit. The amounts presented as payment from affiliate on 
the Statement of Operations and the Statement of Changes in Net Assets reflect compensation for 
subsequently claimed refunds. 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
2. Expenses and Related Party Transactions 
 
Principal Life is compensated for the following expenses: 
 
Bankers Flexible Annuity contracts – Mortality and expense risks assumed by Principal 
Life are compensated for by a daily charge resulting in a reduction of the unit value 
equivalent to an annual rate of 0.48% of the asset value of each contract. An annual 
administration charge of $7 for each participant’s account is deducted as compensation for 
administrative expenses. This charge is collected by redeeming units of the separate 
account. 
 
Pension Builder Plus and Pension Builder Plus – Rollover IRA contracts – Mortality and 
expense risks assumed by Principal Life are compensated for by a daily charge resulting in 
a reduction of the unit value equivalent to an annual rate of 1.50% (1.0% for a Rollover 
Individual Retirement Annuity) of the asset value of each contract. A contingent sales 
charge of up to 7.0% may be deducted from withdrawals made during the first ten years of 
a contract, except for withdrawals related to death or permanent disability. An annual 
administration charge will be deducted ranging from a minimum of $25 to a maximum of 
$275 depending upon a participant’s investment account values and the number of 
participants under the retirement plan and their participant investment account value. 
 
Personal Variable contracts – Mortality and expense risks assumed by Principal Life are 
compensated for by a daily charge resulting in a reduction of the unit value equivalent to 
an annual rate of 0.64% of the asset value of each contract. The contract provides for 
recordkeeping and other services and allows the Contractholders, in their sole discretion, a 
customized Plan-level service package and charges. An annual administration charge of 
$34 (increased to $37 if the benefit plan reports are distributed directly to the homes of 
plan participants) for each participant’s account plus 0.35% of the annual average balance 
of investment account values which correlate to a plan participant will be deducted on a 
quarterly basis. 
 
Premier Variable contracts – Mortality and expense risks assumed by Principal Life are 
compensated for by a daily charge resulting in a reduction of the unit value equivalent to 
an annual rate of 0.42% of the asset value of each contract. The contract provides for 
recordkeeping and other services and allows the Contractholders, in their sole discretion, a 
customized Plan-level service package and charges. The amount varies by Plan document 
and account balance of contract. Recordkeeping charges are also paid by the 
Contractholder. The annual charge ranges from $2,250 to $25,316 plus $10 per 
participant. The amount varies by total plan participants. There were no contingent sales 
charges provided for in these contracts. 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
2. Expenses and Related Party Transactions (continued) 
 
Principal Freedom Variable Annuity – Mortality and expenses risk assumed by Principal 
Life are compensated for by a daily charge resulting in a reduction of the unit value 
equivalent to an annual rate of 0.85% of the asset value of each contract. A surrender 
charge up to 6.0% may be deducted from the withdrawals made during the first six years 
of a contract, except for withdrawals related to death, annuitization, permanent disability, 
confinement in a health facility, or terminal illness. Principal Life reserves the right to 
charge an additional administrative fee of up to 0.15% of the asset value of each Division. 
This fee is currently being waived. 
 
Principal Freedom Variable Annuity 2 – Mortality and expenses risk assumed by Principal 
Life are compensated for by a daily charge resulting in a reduction of the unit value 
equivalent to an annual rate of 0.95% of the asset value of each contract. A surrender 
charge up to 3.0% may be deducted from the withdrawals made during the first three 
years of a contract, except for death, annuitization, permanent disability, confinement in a 
health facility, or terminal illness. Principal Life reserves the right to charge an additional 
administrative fee of up to 0.15% of the asset value of each Division. This fee is currently 
being waived. 
 
The Principal Variable Annuity – Mortality and expense risks assumed by Principal Life 
are compensated for by a daily charge resulting in a reduction of the unit value equivalent 
to an annual rate of 1.25% of the asset value of each contract. A surrender charge of up to 
6.0% may be deducted from the withdrawals made during the first six years of a contract, 
except for death, annuitization, permanent disability, confinement in a health care facility, 
or terminal illness. Principal Life reserves the right to charge an additional administrative 
fee of up to 0.15% of the asset value of each Division. This fee is currently being waived. 
The product also contains an optional purchase payment credit rider, which charges an 
annual rate of 0.6%. For electing participants, the rider is deducted from the daily unit 
value. For contracts with the purchase payment credit rider, the maximum surrender 
charge is 8.0% from withdrawals made during the first eight years. 
 
The Principal Investment Plus Variable Annuity - Mortality and expense risks assumed by 
Principal Life are compensated for by a daily charge resulting in a reduction of the unit 
value equivalent to an annual rate of 1.25% of the asset value of each contract. A 
surrender charge of up to 6.0% may be deducted from the withdrawals made during the 
first six years of a contract, except for death, annuitization, permanent disability, 
confinement in a health care facility, or terminal illness. An annual administration charge of 
the lesser of 2.0% of the accumulated value or $30 is deducted at the end of the contract 
year. Principal Life reserves the right to charge an additional administrative fee of up to 
0.15% of the asset value of each Division. This fee is currently being waived. The product 
also contains an optional premium payment credit rider, which charges an 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
2. Expenses and Related Party Transactions (continued)       
 
annual rate of 0.6%. For electing participants, the rider is deducted from the daily unit 
value. For contracts with the premium payment credit rider, the maximum surrender 
charge is 8.0% from withdrawals made during the first eight years.     
 
During the year ended December 31, 2010, management fees were paid indirectly to Principal 
Management Corporation (wholly owned by Principal Financial Services, Inc. ), an affiliate of 
Principal Life, in its capacity as advisor to Principal Variable Contracts Fund, Inc. Investment 
advisory and management fees are computed on an annual rate of 0.25% of the average daily net 
assets of the LargeCap S&P 500 Index Account and 0.03% of each of the Principal LifeTime 
Accounts’ average daily net assets. Prior to July 1, 2009, the annual rate paid by each Principal 
LifeTime Account was 0.1225% of the average daily net assets up to $3 billion and 0.1125% of 
the average daily net assets over $3 billion. The annual rate paid by the SAM Portfolios is based 
upon the aggregate average daily net assets (“aggregate net assets”) of the SAM Portfolios. The 
investment advisory and management fee schedule for the SAM Portfolios is 0.25% of aggregate 
net assets up to the first $1 billion and 0.20% of aggregate net assets over $1 billion.   
 
The annual rates used in this calculation for each of the other Accounts are as shown in the 
following tables.           
 
    Net Assets of Accounts (in millions)   
 
          Over 
  First $100  Next $100  Next $100  Next $100  $400 
Asset Allocation Account  0.80%  0.75%  0.70%  0.65%  0.60% 
Balanced Account  0.60  0.55  0.50  0.45  0.40 
Bond & Mortgage Securities Account  0.50  0.45  0.40  0.35  0.30 
Equity Income Account  0.60  0.55  0.50  0.45  0.40 
LargeCap Growth Account I  0.80  0.75  0.70  0.65  0.60 
MidCap Blend Account  0.65  0.60  0.55  0.50  0.45 
Money Market Account  0.50  0.45  0.40  0.35  0.30 
Real Estate Securities Account  0.90  0.85  0.80  0.75  0.70 
SmallCap Blend Account  0.85  0.80  0.75  0.70  0.65 
SmallCap Growth Account II  1.00  0.95  0.90  0.85  0.80 
SmallCap Value Account I  1.10  1.05  1.00  0.95  0.90 

 



Principal Life Insurance Company
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
2. Expenses and Related Party Transactions (continued)       
 
        Net Assets of Accounts (in millions)   
              Over 
      First $250  Next $250  Next $250  Next $250  $1000 
Diversified International Account  0.85%  0.80%  0.75%  0.70%  0.65% 
International Emerging Markets Account  1.25  1.20  1.15  1.10  1.05 
LargeCap Blend Account II    0.75  0.70  0.65  0.60  0.55 
LargeCap Value Account    0.60  0.55  0.50  0.45  0.40 
LargeCap Value Account III    0.75  0.70  0.65  0.60  0.55 
 
 
 
  Net Assets of Accounts    Net Assets of Accounts   
    (in millions)    (in millions)   
  First  Next  Over      First  Over 
  $200  $300  $500      $500  $500 
Short-Term        Principal Capital     
Income Account  0.50%  0.45%  0.40%  Appreciation Account  0.625%  0.50% 

 

      Net Assets of Accounts (in millions)   
        Next $1  Next $1  Over $3 
    First $500  Next $500  billion  billion  billion 
LargeCap Growth Account  0.68%  0.63%  0.61%  0.56%  0.51% 
 
Net Assets of Accounts         
  First $2  Over $2         
  billion  billion        Overall Fee 
Equity Income  0.50%  0.45%        0.25% 
Account      LargeCap S&P 500 Index Account   
Government & High             
Quality Bond Account  0.50  0.45         
 
 
 
    All Assets       
Diversified Balanced             
Account    .05%         
Diversified Growth Account  .05%         

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
3. Federal Income Taxes 
 
The operations of Separate Account B are a part of the operations of Principal Life. Under 
current practice, no federal income taxes are allocated by Principal Life to the operations of 
Separate Account B. 

 



  Principal Life Insurance Company
  Separate Account B
 
  Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments     
 
The aggregate cost of purchases and proceeds from sales of investments were as follows for the 
period ended December 31, 2010:     
 
  Division:  Purchases  Sales 
 
  AllianceBernstein Small Cap Growth Class A Division:  $ 1,744,627  $ 704,390 
  Principal Investment Plus Variable Annuity  $ 1,360,391  $ 663,994 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  384,236  40,396 
       
  American Century VP Income & Growth Class I Division:  $ 2,739,657  $ 5,504,994 
  Principal Freedom Variable Annuity  188,877  610,283 
  Principal Freedom Variable Annuity 2  1,907  28,458 
  The Principal Variable Annuity  2,353,299  2,724,032 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  195,574  2,142,221 
       
American Century VP Inflation Protection Class II Division:  19,182,161  16,912,433 
  Principal Investment Plus Variable Annuity  15,350,539  13,235,186 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  3,831,622  3,677,247 
       
  American Century VP Mid Cap Value Class II Division:  700,695  72,956 
  The Principal Variable Annuity  329,328  7,979 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  48,346  7,061 
  Principal Investment Plus Variable Annuity  243,931  57,592 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  79,090  324 
       
  American Century VP Ultra® Class I Division:  1,176,575  2,023,488 
  The Principal Variable Annuity  1,073,625  1,141,414 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  102,950  882,074 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
  American Century VP Ultra® Class II Division:  6,004,248  12,171,707 
  Principal Investment Plus Variable Annuity  $ 4,627,228  $ 9,112,959 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  1,377,020  3,058,748 
 
 American Century VP Value Class II Division:  $ 2,854,312  $ 6,102,336 
  The Principal Variable Annuity  2,144,169  3,693,139 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  710,143  2,409,197 
       
  American Century VP VistaSM Class I Division:  616,017  348,750 
  Principal Investment Plus Variable Annuity  581,104  300,009 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  34,913  48,741 
       
 Asset Allocation Division:  6,154,698  12,692,485 
  Premier Variable  30,381  57,564 
  The Principal Variable Annuity  3,292,654  8,048,121 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  493,743  2,122,253 
  Principal Investment Plus Variable Annuity  1,776,715  1,728,548 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  561,205  735,999 
   
 Balanced Division:  4,960,949  10,549,887 
  Personal Variable  77,843  311,177 
  Premier Variable  471,359  602,464 
  The Principal Variable Annuity  3,926,011  6,443,708 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  485,736  3,192,538 
       

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)       
 
  Division:  Purchases  Sales 
 
  Bond & Mortgage Securities Division:    57,961,653  70,268,779 
  Personal Variable  $ 81,102  $ 124,574 
  Premier Variable    1,018,377  1,715,870 
  Principal Freedom Variable Annuity    835,916  1,549,407 
  Principal Freedom Variable Annuity 2    245,841  220,932 
  The Principal Variable Annuity    24,878,495  28,211,444 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    4,106,887  15,722,414 
  Principal Investment Plus Variable Annuity    21,153,779  17,149,589 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    5,641,256  5,574,549 
         
  Principal Capital Appreciation Division:  $ 3,390,841  $ 1,294,545 
  Principal Freedom Variable Annuity 2    12,064  5,273 
  Principal Investment Plus Variable Annuity    2,577,186  907,645 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    801,591  381,627 
         
  Diversified Balanced Division:  167,126,980  7,667,323 
  Principal Investment Plus Variable Annuity  156,621,500  7,501,515 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    10,505,480  165,808 
 
  Diversified Growth Division:  308,672,441  8,253,438 
  Principal Investment Plus Variable Annuity  288,247,170  7,544,031 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    20,425,271  709,407 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)       
 
  Division:  Purchases  Sales 
         
  Diversified International Division:    87,504,238  55,951,599 
  Personal Variable  $ 87,994  $ 103,472 
  Premier Variable    758,587  1,240,851 
  Principal Freedom Variable Annuity    292,624  1,109,534 
  Principal Freedom Variable Annuity 2    214,991  227,558 
  The Principal Variable Annuity    48,509,048  29,175,720 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    11,852,608  13,375,244 
  Principal Investment Plus Variable Annuity    18,668,431  8,578,332 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    7,119,955  2,140,888 
         
  Dreyfus IP Technology Growth Service Shares Division:    2,145,709  1,418,136 
  Principal Investment Plus Variable Annuity    1,952,178  1,204,771 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    193,531  213,365 
     
 Equity Income Division:    21,689,441  30,369,644 
  Premier Variable    25,037  18,029 
  The Principal Variable Annuity    5,966,810  6,688,118 
The Principal Variable Annuity with Purchase Payment       
  Credit Rider    944,437  2,630,520 
  Principal Investment Plus Variable Annuity    12,200,476  16,470,134 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    2,552,681  4,562,843 
         
  Fidelity VIP Equity-Income Service Class 2 Division:  $ 5,892,064  $11,496,118 
The Principal Variable Annuity    3,654,310  6,480,931 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    915,188  3,751,185 
  Principal Investment Plus Variable Annuity    1,055,798  1,012,349 
Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    266,768  251,653 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
    0   
  Fidelity VIP Growth Service Class Division:  2,409,769  5,177,363 
The Principal Variable Annuity  $ 2,205,990  $ 3,366,690 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  203,779  1,810,673 
       
  Fidelity VIP Growth Service Class 2 Division:  1,458,897  1,326,974 
  Principal Investment Plus Variable Annuity  1,329,764  858,699 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  129,133  468,275 
       
  Fidelity VIP Overseas Service Class 2 Division:  7,377,799  10,533,588 
  Principal Investment Plus Variable Annuity  5,678,586  7,805,489 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  1,699,213  2,728,099 
 
  Fidelity VIP II Contrafund Service Class Division:  9,305,619  20,876,787 
  The Principal Variable Annuity  7,969,677  13,520,497 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  1,335,942  7,356,290 
       
  Fidelity VIP Contrafund Service Class 2 Division:  9,279,052  9,224,640 
  Principal Investment Plus Variable Annuity  7,785,582  7,514,442 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  1,493,470  1,710,198 
       
  Fidelity VIP Mid Cap Service Class 2 Division:  5,013,574  2,180,014 
  Principal Investment Plus Variable Annuity  4,378,712  1,701,841 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  634,862  478,173 
       
  Franklin Small Cap Value Securities Class 2 Division:  471,851  87,476 
  Principal Investment Plus Variable Annuity  377,913  82,889 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  93,938  4,587 

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
 
  Goldman Sachs VIT Mid Cap Value Institutional Class     
  Division:  2,132,830  4,124,771 
  Principal Investment Plus Variable Annuity  $ 1,949,748  $ 3,298,793 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  183,082  825,978 
       
  Goldman Sachs VIT Structured Small Cap Equity Institutional     
  Class Division:  $ 1,616,344  $ 1,297,388 
  Principal Investment Plus Variable Annuity  1,503,411  1,122,748 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  112,933  174,640 
       
  Government & High Quality Bond Division:  248,250,225  39,500,083 
  Pension Builder Plus  150,713  20,491 
  Pension Builder Plus - Rollover IRA  30,863  141 
  Personal Variable  257,645  127,624 
  Premier Variable  4,720,137  1,218,717 
  Principal Freedom Variable Annuity  4,111,451  441,626 
  Principal Freedom Variable Annuity 2  474,277  164,143 
  The Principal Variable Annuity  137,748,944  19,119,350 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  30,964,398  9,887,256 
  Principal Investment Plus Variable Annuity  55,709,099  6,741,757 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  14,082,698  1,778,978 
 
  International Emerging Markets Division:  21,640,982  32,340,015 
  Premier Variable  242,271  227,597 
  The Principal Variable Annuity  10,170,655  13,938,359 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  1,658,943  8,412,559 
  Principal Investment Plus Variable Annuity  8,019,391  7,304,673 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  1,549,722  2,456,827 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
  Invesco V.I. Basic Value Series I Division:  1,347,326  888,458 
  Principal Investment Plus Variable Annuity  $ 1,145,016  $ 710,739 
  Principal Investment Plus Variable Annuity With Purchase     
  Rider  202,310  177,719 
       
  Invesco V.I. Capital Appreciation Series I Division:  644,641  1,592,386 
  The Principal Variable Annuity  592,315  1,334,353 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  52,326  258,033 
       
  Invesco V.I. Core Equity Series I Division:  4,219,145  10,222,070 
  The Principal Variable Annuity  3,913,935  6,819,990 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  305,210  3,402,080 
       
  Invesco V.I. Dynamics Series I Division:  767,960  995,713 
  The Principal Variable Annuity  623,632  508,862 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  144,328  486,851 
       
  Invesco V.I. Global Health Care Series I Division:  $ 1,458,804  $ 3,137,438 
  The Principal Variable Annuity  1,276,840  1,771,299 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  181,964  1,366,139 
       
  Invesco V.I. International Growth Series I Division:  2,196,086  1,338,220 
  Principal Investment Plus Variable Annuity  1,980,600  1,249,570 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  215,486  88,650 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
  Invesco V.I. Small Cap Equity Series I Division:  3,095,836  2,852,758 
  The Principal Variable Annuity  $ 1,013,861  $ 990,101 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  208,690  364,436 
  Principal Investment Plus Variable Annuity  1,719,348  1,325,293 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  153,937  172,928 
       
  Invesco V.I. Technology Series I Division:  1,232,579  2,478,572 
  The Principal Variable Annuity  1,030,711  1,648,069 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  201,868  830,503 
       
  Janus Aspen Enterprise Service Shares Division:  2,686,021  5,167,947 
  The Principal Variable Annuity  2,513,933  3,337,908 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  172,088  1,830,039 
       
  LargeCap Blend II Division:  17,405,285  34,836,841 
  The Principal Variable Annuity  5,988,410  11,146,633 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  1,350,459  6,341,206 
  Principal Investment Plus Variable Annuity  7,746,738  13,353,361 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  2,319,678  3,995,641 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
  LargeCap Growth Division:  7,286,795  16,561,420 
  Personal Variable  $ 511,156  $ 608,741 
  Premier Variable  576,682  1,326,804 
  The Principal Variable Annuity  2,921,871  9,196,319 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  408,453  2,098,629 
  Principal Investment Plus Variable Annuity  2,162,407  2,721,691 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  706,226  609,236 
       
 LargeCap Growth I Division:  $11,931,203  $33,590,246 
  Premier Variable  41,156  261,741 
  Principal Freedom Variable Annuity  115,480  266,649 
  Principal Freedom Variable Annuity 2  3,336  14,962 
  The Principal Variable Annuity  8,383,081  21,749,477 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  817,392  7,586,459 
  Principal Investment Plus Variable Annuity  2,161,511  2,985,456 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  409,247  725,502 
       
 LargeCap S&P 500 Index Division:  15,200,774  25,955,099 
  Premier Variable  109,515  656,609 
  Principal Freedom Variable Annuity  360,396  1,536,322 
  Principal Freedom Variable Annuity 2  313,319  403,900 
  The Principal Variable Annuity  7,380,372  10,811,155 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  1,341,556  7,157,779 
  Principal Investment Plus Variable Annuity  4,967,960  4,528,202 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  727,656  861,132 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)       
 
  Division:  Purchases  Sales 
         
  LargeCap Value Division:    10,873,998  23,335,970 
  Bankers Flexible Annuity  $ 19,672  $ 77,975 
  Pension Builder Plus    27,771  145,873 
  Pension Builder Plus - Rollover IRA    3,732  26,723 
  Personal Variable    74,769  247,207 
  Premier Variable    713,644  1,566,412 
  Principal Freedom Variable Annuity    149,488  612,349 
  Principal Freedom Variable Annuity 2    39,464  59,088 
  The Principal Variable Annuity    6,591,604  13,040,154 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    537,103  4,935,203 
  Principal Investment Plus Variable Annuity    2,070,411  1,932,059 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    646,340  692,927 
         
  LargeCap Value III Division:    13,468,238  28,270,764 
  The Principal Variable Annuity    4,280,036  8,771,703 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    803,998  4,480,686 
  Principal Investment Plus Variable Annuity    6,201,906  11,134,218 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    2,182,298  3,884,157 
       
 MFS® VIT Utilities Service Class Division:  $ 1,478,711  $ 633,161 
  Principal Investment Plus Variable Annuity    1,304,968  614,729 
  Principal Investment Plus Variable Annuity With Purchase       
  Rider    173,743  18,432 
         
  MFS® VIT Value Service Class Division:    1,123,731  227,705 
  Principal Investment Plus Variable Annuity    1,078,666  220,168 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    45,065  7,537 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
 MidCap Blend Division:  145,788,804  78,490,678 
  Personal Variable  $ 112,868  $ 257,411 
  Premier Variable  997,525  1,800,693 
  Principal Freedom Variable Annuity  5,379,658  1,102,385 
  Principal Freedom Variable Annuity 2  557,093  189,432 
  The Principal Variable Annuity  63,225,787  39,626,397 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  19,042,489  16,883,604 
  Principal Investment Plus Variable Annuity  43,399,293  14,077,924 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  13,074,091  4,552,832 
       
  Money Market Division:  86,669,092  136,254,151 
  Pension Builder Plus  1  19,840 
  Pension Builder Plus - Rollover IRA  2  7,566 
  Personal Variable  538,911  619,455 
  Premier Variable  2,607,340  4,204,613 
  Principal Freedom Variable Annuity  1,073,721  1,795,231 
  Principal Freedom Variable Annuity 2  213,445  789,900 
  The Principal Variable Annuity  28,945,280  57,501,559 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  4,730,340  13,620,969 
  Principal Investment Plus Variable Annuity  38,025,930  45,176,411 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  10,534,122  12,518,607 
       
 Neuberger Berman AMT Partners I Class Division:  1,341,442  2,003,779 
  Principal Investment Plus Variable Annuity  1,206,553  1,806,485 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  134,889  197,294 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
  Neuberger Berman AMT Small-Cap Growth S Class Division:  455,558  560,349 
  Principal Investment Plus Variable Annuity  $ 376,798  $ 390,156 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  78,760  170,193 
       
  Neuberger Berman AMT Socially Responsive I Class     
  Division:  $ 1,212,950  $ 1,431,474 
  Principal Investment Plus Variable Annuity  961,640  1,210,127 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  251,310  221,347 
     
 PIMCO All Asset Administrative Class Division:  3,372,784  920,028 
  Principal Investment Plus Variable Annuity  2,372,373  844,639 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  1,000,411  75,389 
       
  PIMCO High Yield Administrative Class Division:  9,744,829  1,869,030 
  Principal Investment Plus Variable Annuity  6,806,553  1,420,892 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  2,938,276  448,138 
 
  PIMCO Total Return Administrative Class Division:  17,004,023  4,652,838 
i  Principal Investment Plus Variable Annuity  14,549,135  3,397,245 
  Principal Investment Plus Variable Annuity with Premium     
i  Payment Credit Rider  2,454,888  1,255,593 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)       
 
  Division:  Purchases  Sales 
       
  Principal LifeTime Strategic Income Division:    5,582,585  4,049,613 
  Principal Freedom Variable Annuity 2  $ 46,342  $ 224,865 
  The Principal Variable Annuity    1,502,391  406,012 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    332,146  294,063 
  Principal Investment Plus Variable Annuity    2,438,268  2,627,428 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    1,263,438  497,245 
       
  Principal LifeTime 2010 Division:    4,247,543  4,512,086 
  Principal Freedom Variable Annuity 2    146,754  200,971 
  The Principal Variable Annuity    435,106  325,491 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    60,049  88,314 
  Principal Investment Plus Variable Annuity    2,545,034  3,374,833 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    1,060,600  522,477 
       
  Principal LifeTime 2020 Division:    16,257,578  17,738,442 
  Principal Freedom Variable Annuity 2    883,999  975,068 
  The Principal Variable Annuity    1,651,520  550,612 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    91,900  201,782 
  Principal Investment Plus Variable Annuity    10,243,184  13,323,419 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    3,386,975  2,687,561 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
  Principal LifeTime 2030 Division:  $10,876,518  $ 6,111,576 
  Principal Freedom Variable Annuity 2  $ 166,602  $ 253,653 
  The Principal Variable Annuity  303,248  141,427 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  27,837  74,198 
  Principal Investment Plus Variable Annuity  9,285,368  4,625,135 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  1,093,463  1,017,163 
       
  Principal LifeTime 2040 Division:  2,466,234  1,015,067 
  Principal Freedom Variable Annuity 2  46,440  55,716 
  The Principal Variable Annuity  89,998  26,787 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  50,861  9,341 
  Principal Investment Plus Variable Annuity  2,136,882  719,264 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  142,053  203,959 
       
  Principal LifeTime 2050 Division:  1,071,136  967,300 
  Principal Freedom Variable Annuity 2  2,654  27,788 
  The Principal Variable Annuity  163,837  40,037 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  24,070  79,926 
  Principal Investment Plus Variable Annuity  634,538  522,235 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  246,037  297,314 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
  Real Estate Securities Division:  16,351,262  27,545,130 
  Premier Variable  $ 243,283  $ 378,422 
  Principal Freedom Variable Annuity 2  100,266  119,396 
  The Principal Variable Annuity  9,356,001  12,335,045 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  1,778,210  9,186,611 
  Principal Investment Plus Variable Annuity  3,926,112  4,367,058 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  947,390  1,158,598 
       
  SAM Balanced Portfolio Division:  127,863,037  79,268,662 
  Principal Freedom Variable Annuity 2  389,226  363,363 
  The Principal Variable Annuity  11,352,472  10,504,240 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  3,911,094  5,844,717 
  Principal Investment Plus Variable Annuity  97,491,717  54,756,895 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  14,718,528  7,799,447 
       
  SAM Conservative Balanced Portfolio Division:  $43,371,503  $33,997,144 
  Principal Freedom Variable Annuity 2  788,616  154,290 
  The Principal Variable Annuity  8,665,086  6,202,153 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  1,894,673  2,601,328 
  Principal Investment Plus Variable Annuity  29,867,496  20,683,279 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  2,155,632  4,356,094 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)       
 
  Division:  Purchases  Sales 
         
  SAM Conservative Growth Portfolio Division:    19,997,336  11,760,557 
  Principal Freedom Variable Annuity 2  $ 98,841  $ 135,471 
  The Principal Variable Annuity    3,891,566  3,048,035 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    1,382,585  1,784,575 
  Principal Investment Plus Variable Annuity    12,213,862  4,588,120 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    2,410,482  2,204,356 
       
  SAM Flexible Income Portfolio Division:    56,496,826  34,653,358 
  Principal Freedom Variable Annuity 2    509,488  75,869 
  The Principal Variable Annuity    15,420,523  9,987,301 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    2,340,077  3,982,085 
  Principal Investment Plus Variable Annuity    31,836,285  16,110,016 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    6,390,453  4,498,087 
       
  SAM Strategic Growth Portfolio Division:    12,114,153  7,941,582 
  Principal Freedom Variable Annuity 2    143,316  122,715 
  The Principal Variable Annuity    3,441,533  2,101,633 
  The Principal Variable Annuity with Purchase Payment       
  Credit Rider    204,705  1,185,577 
  Principal Investment Plus Variable Annuity    6,389,179  2,364,486 
  Principal Investment Plus Variable Annuity with Premium       
  Payment Credit Rider    1,935,420  2,167,171 

 




Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
       
  Short-Term Income Division:  186,527,234  48,208,590 
Principal Freedom Variable Annuity  $ 2,972,014  $ 609,470 
  Principal Freedom Variable Annuity 2  125,802  109,071 
  The Principal Variable Annuity  35,054,213  12,339,174 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  9,554,840  2,541,964 
  Principal Investment Plus Variable Annuity  111,693,811  29,461,900 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  27,126,554  3,147,011 
     
  SmallCap Blend Division:  $ 4,419,277  $ 9,985,345 
  Premier Variable  92,008  121,459 
  Principal Freedom Variable Annuity  78,482  583,174 
  Principal Freedom Variable Annuity 2  74,916  69,383 
  The Principal Variable Annuity  3,594,222  6,273,619 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  579,649  2,937,710 
       
  SmallCap Growth II Division:  4,265,934  7,991,743 
  Premier Variable  99,034  76,918 
  Principal Freedom Variable Annuity  20,836  157,088 
  Principal Freedom Variable Annuity 2  13,164  9,693 
  The Principal Variable Annuity  2,401,190  4,394,254 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  321,209  2,061,115 
  Principal Investment Plus Variable Annuity  1,218,193  906,387 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  192,308  386,288 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
4. Purchases and Sales of Investments (continued)     
 
  Division:  Purchases  Sales 
     
  SmallCap Value I Division:  11,240,279  23,799,356 
  Premier Variable  $ 166,388  $ 145,382 
  Principal Freedom Variable Annuity 2  20,302  27,356 
  The Principal Variable Annuity  5,625,425  8,256,102 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  739,860  5,180,954 
  Principal Investment Plus Variable Annuity  3,522,621  7,672,051 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  1,165,683  2,517,511 
       
  T. Rowe Price Blue Chip Growth II Division:  2,224,032  1,507,762 
  Principal Investment Plus Variable Annuity  1,964,144  1,316,644 
  Principal Investment Plus Variable Annuity  259,888  191,118 
       
  T. Rowe Price Health Sciences II Division:  1,757,262  1,025,935 
  Principal Investment Plus Variable Annuity  1,460,309  840,297 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  296,953  185,638 
 
  Templeton Growth Securities Class 2 Division:  48,370  221,766 
  Principal Freedom Variable Annuity  48,370  221,766 
       
  Van Eck VIP Global Hard Assets Class Division:  3,980,846  589,503 
  The Principal Variable Annuity  1,224,810  130,227 
  The Principal Variable Annuity with Purchase Payment     
  Credit Rider  99,556  14,636 
  Principal Investment Plus Variable Annuity  2,168,534  336,943 
  Principal Investment Plus Variable Annuity with Premium     
  Payment Credit Rider  487,946  107,697 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding         
 
Transactions in units were as follows for each of the periods ended December 31:   
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
AllianceBernstein Small Cap Growth Class A         
Division:         
Principal Investment Plus Variable Annuity  97,233  51,152  55,641  42,447 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  27,463  3,112  11,007  6,855 
 
American Century VP Income & Growth Class I         
Division:         
Principal Freedom Variable Annuity  14,447  60,875  14,243  73,516 
Principal Freedom Variable Annuity 2  116  3,428  60  4,990 
The Principal Variable Annuity  235,782  289,145  175,242  281,099 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  19,595  227,388  41,712  247,627 
 
American Century VP Inflation Protection Class II         
Division:         
Principal Investment Plus Variable Annuity  1,188,390  1,035,921  2,186,229  1,587,697 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  296,632  287,819  437,848  385,596 
 
American Century VP Mid Cap Value Class II         
Division:         
The Principal Variable Annuity  30,088  730     
The Principal Variable Annuity With Purchase         
Payment Credit Rider  4,417  646     
Principal Investment Plus Variable Annuity  22,555  5,681     
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  7,313  32     
 
American Century VP Ultra® Class I Division:         
The Principal Variable Annuity  124,820  135,179  81,832  123,790 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  11,969  104,465  55,296  99,562 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
American Century VP Ultra® Class II Division:         
Principal Investment Plus Variable Annuity  484,585  833,468  519,671  1,121,101 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  144,208  279,752  84,109  356,216 
 
American Century VP Value Class II Division:         
The Principal Variable Annuity  150,913  297,383  163,935  381,966 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  49,982  193,996  73,185  267,985 
 
American Century VP VistaSM Class I Division:         
Principal Investment Plus Variable Annuity  45,240  22,854  32,558  35,007 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  2,718  3,713  5,375  8,630 
 
Asset Allocation Division:         
Premier Variable  19,052  42,371  69,592  58,686 
The Principal Variable Annuity  107,087  330,347  152,397  386,578 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  16,058  87,111  17,393  156,032 
Principal Investment Plus Variable Annuity  66,908  69,957  173,611  86,245 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  21,134  29,787  25,146  20,748 
 
Balanced Division:         
Personal Variable  32,228  160,074  57,264  84,810 
Premier Variable  200,790  295,799  252,260  361,205 
The Principal Variable Annuity  164,885  342,341  139,000  527,132 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  20,400  169,613  26,159  188,085 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
Bond & Mortgage Securities Division:         
Personal Variable  29,404  55,515  41,115  22,468 
Premier Variable  371,399  748,833  317,685  230,967 
Principal Freedom Variable Annuity  29,362  99,956  37,888  172,908 
Principal Freedom Variable Annuity 2  20,139  19,443  15,455  35,423 
The Principal Variable Annuity  953,714  1,369,109  768,546  1,715,864 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  157,437  763,013  347,151  961,114 
Principal Investment Plus Variable Annuity  812,023  802,112  941,287  1,005,552 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  216,549  260,730  231,579  299,659 
 
Principal Capital Appreciation Division:         
Principal Freedom Variable Annuity 2  1,123  514  18  46 
Principal Investment Plus Variable Annuity  270,778  97,584  251,542  69,296 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  84,221  41,030  78,501  30,163 
 
Diversified Balanced Division:         
Principal Investment Plus Variable Annuity  15,235,407  642,169     
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  1,021,924  14,194     
 
Diversified Growth Division:         
Principal Investment Plus Variable Annuity  28,024,931  581,631     
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  1,985,854  54,694     
 
Diversified International Division:         
Personal Variable  34,248  45,082  61,074  90,337 
Premier Variable  287,415  521,578  341,345  425,703 
Principal Freedom Variable Annuity  17,294  87,098  50,601  99,687 
Principal Freedom Variable Annuity 2  21,042  24,582  16,143  20,737 
The Principal Variable Annuity  2,341,567  1,337,057  672,532  1,230,330 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  572,134  612,957  205,222  629,131 
Principal Investment Plus Variable Annuity  917,137  380,732  594,116  362,187 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  349,787  95,019  100,095  83,972 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
Dreyfus IP Technology Growth Service Shares         
Division:         
Principal Investment Plus Variable Annuity  145,981  97,109  157,092  63,886 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  14,472  17,198  25,622  11,268 
 
Equity Income Division:         
Premier Variable  21,779  17,475  21,602  33,890 
The Principal Variable Annuity  614,455  770,451  592,175  858,128 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  97,257  303,028  121,933  488,474 
Principal Investment Plus Variable Annuity  1,041,983  1,783,705  2,691,074  2,658,326 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  218,012  494,153  385,891  610,168 
 
Fidelity VIP Equity-Income Service Class 2         
Division:         
The Principal Variable Annuity  315,280  605,881  369,927  587,377 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  78,959  350,686  175,048  378,876 
Principal Investment Plus Variable Annuity  92,916  91,241  154,896  170,557 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  23,477  22,681  25,785  33,733 
 
Fidelity VIP Growth Service Class Division:         
The Principal Variable Annuity  273,190  427,805  291,841  515,089 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  25,236  230,082  56,462  301,356 
 
Fidelity VIP Growth Service Class 2 Division:         
Principal Investment Plus Variable Annuity  117,815  77,531  77,754  86,992 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  11,441  42,280  18,078  26,508 
 
Fidelity VIP Overseas Service Class 2 Division:         
Principal Investment Plus Variable Annuity  432,598  584,369  708,435  672,618 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  129,447  204,243  156,327  219,744 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
Fidelity VIP Contrafund Service Class Division:         
The Principal Variable Annuity  555,080  992,668  669,805  1,116,432 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  93,047  540,095  210,962  641,001 
 
Fidelity VIP Contrafund Service Class 2 Division:         
Principal Investment Plus Variable Annuity  580,732  544,356  1,197,898  973,294 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  111,399  123,889  152,197  141,617 
 
Fidelity VIP Mid Cap Service Class 2 Division:         
Principal Investment Plus Variable Annuity  260,883  99,059  181,357  141,950 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  37,825  27,833  36,517  44,730 
 
Franklin Small Cap Value Securities Class 2         
Division:         
Principal Investment Plus Variable Annuity  34,654  7,481     
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  8,614  414     
 
Goldman Sachs VIT Mid Cap Value Institutional         
Class Division:         
Principal Investment Plus Variable Annuity  142,012  241,625  104,746  174,565 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  13,335  60,500  46,009  63,986 
 
Goldman Sachs VIT Structured Small Cap Equity         
Institutional Class Division:         
Principal Investment Plus Variable Annuity  145,079  109,870  114,420  76,095 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  10,898  17,090  15,655  27,196 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
Government & High Quality Bond Division:         
Pension Builder Plus  47,918  6,326     
Pension Builder Plus - Rollover IRA  8,721       
Personal Variable  107,222  53,257     
Premier Variable  1,873,141  487,758     
Principal Freedom Variable Annuity  356,884  36,934  21,985  10,390 
Principal Freedom Variable Annuity 2  41,492  14,565  1,280  561 
The Principal Variable Annuity  11,889,262  1,482,389  404,254  128,362 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  2,672,571  766,593  153,802  68,287 
Principal Investment Plus Variable Annuity  4,851,060  539,874  804,901  122,767 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  1,226,299  142,459  124,151  25,847 
 
International Emerging Markets Division:         
Premier Variable  66,816  68,477  132,252  112,723 
The Principal Variable Annuity  301,985  438,103  515,924  510,836 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  49,257  264,419  145,132  298,066 
Principal Investment Plus Variable Annuity  240,392  224,219  346,347  224,871 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  46,455  75,413  81,980  94,628 
 
Invesco V.I. Basic Value Series I Division:         
Principal Investment Plus Variable Annuity  126,585  72,934  365,552  146,427 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  22,366  18,237  43,256  9,914 
 
Invesco V.I. Capital Appreciation Series I Division:         
The Principal Variable Annuity  74,077  170,119  132,141  204,722 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  6,544  32,897  5,736  89,398 
 
Invesco V.I. Core Equity Series I Division:         
The Principal Variable Annuity  380,262  694,067  404,222  745,983 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  29,653  346,228  35,511  394,899 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
Invesco V.I. Dynamics Series I Division:         
The Principal Variable Annuity  71,680  59,881  36,222  38,413 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  16,589  57,291  24,873  29,835 
 
Invesco V.I. Global Health Care Series I Division:         
The Principal Variable Annuity  119,233  164,001  112,275  176,220 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  16,992  126,488  22,988  143,083 
 
Invesco V.I. International Growth Series I Division:         
Principal Investment Plus Variable Annuity  234,489  146,538  417,031  72,911 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  25,512  10,396  41,640  4,163 
 
Invesco V.I. Small Cap Equity Series I Division:         
The Principal Variable Annuity  77,270  73,628  45,900  61,881 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  15,905  27,101  7,577  30,851 
Principal Investment Plus Variable Annuity  132,522  101,247  132,229  26,381 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  11,865  13,211  14,226  15,367 
 
Invesco V.I. Technology Series I Division:         
The Principal Variable Annuity  188,146  301,533  499,585  351,364 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  36,849  151,950  145,337  100,178 
 
Janus Aspen Enterprise Service Shares Division:         
The Principal Variable Annuity  322,509  427,451  439,368  389,732 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  22,077  234,354  62,706  367,149 
 
LargeCap Blend II Division:         
The Principal Variable Annuity  436,531  979,404  431,804  1,021,961 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  98,443  557,173  174,371  607,464 
Principal Investment Plus Variable Annuity  577,299  1,124,814  998,697  1,412,870 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  172,866  336,571  156,683  423,159 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
LargeCap Growth Division:         
Personal Variable  298,145  358,071  261,267  387,290 
Premier Variable  314,479  733,147  381,871  622,068 
The Principal Variable Annuity  176,849  540,926  270,082  569,800 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  24,722  123,441  78,281  201,633 
Principal Investment Plus Variable Annuity  132,177  159,079  336,767  121,951 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  43,168  35,609  59,500  36,463 
 
LargeCap Growth I Division:         
Premier Variable  36,502  257,433  784,793  406,700 
Principal Freedom Variable Annuity  12,175  27,285  28,198  40,572 
Principal Freedom Variable Annuity 2  328  1,619  142  949 
The Principal Variable Annuity  280,919  715,433  366,116  792,951 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  27,391  249,551  85,964  307,404 
Principal Investment Plus Variable Annuity  72,866  99,851  114,310  72,908 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  13,796  24,265  31,619  27,770 
 
LargeCap S&P 500 Index Division:         
Premier Variable  104,110  645,040  172,130  283,611 
Principal Freedom Variable Annuity  26,224  160,236  63,527  263,228 
Principal Freedom Variable Annuity 2  33,298  43,656  41,240  43,978 
The Principal Variable Annuity  775,768  1,218,564  968,609  1,498,753 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  141,014  806,779  336,539  920,812 
Principal Investment Plus Variable Annuity  538,125  487,178  1,294,878  766,267 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  78,819  92,647  166,235  130,815 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
LargeCap Value Division:         
Bankers Flexible Annuity    2,258    10,373 
Pension Builder Plus    22,117  2  18,122 
Pension Builder Plus – Rollover IRA    3,807  8,800  17,733 
Personal Variable  24,862  91,237  41,215  139,054 
Premier Variable  214,993  556,119  420,756  765,646 
Principal Freedom Variable Annuity  10,504  65,436  23,431  73,419 
Principal Freedom Variable Annuity 2  3,562  6,703  614  5,514 
The Principal Variable Annuity  252,151  575,841  266,421  660,646 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  20,546  217,934  34,007  204,438 
Principal Investment Plus Variable Annuity  88,715  82,156  193,897  128,784 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  27,695  29,465  52,495  50,461 
 
LargeCap Value III Division:         
The Principal Variable Annuity  372,646  863,581  441,149  924,480 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  70,001  441,127  157,092  468,477 
Principal Investment Plus Variable Annuity  556,089  1,045,247  1,434,778  1,248,879 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  195,674  364,633  420,165  370,842 
 
MFS® VIT Utilities Service Class Division:         
Principal Investment Plus Variable Annuity  96,147  42,155  31,084  621 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  12,801  1,264  15,229  76 
 
MFS® VIT Value Service Class Division:         
Principal Investment Plus Variable Annuity  84,685  16,680  31,848  93 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  3,538  571  6,756  17 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
MidCap Blend Division:         
Personal Variable  21,400  61,635  41,150  104,630 
Premier Variable  200,030  405,931  229,464  377,033 
Principal Freedom Variable Annuity  262,147  49,093  18,989  41,480 
Principal Freedom Variable Annuity 2  48,853  16,403  4,943  5,253 
The Principal Variable Annuity  1,590,784  973,524  388,886  967,953 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  479,116  414,789  79,997  394,153 
Principal Investment Plus Variable Annuity  1,129,841  335,443  330,271  325,185 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  340,366  108,483  53,872  100,015 
 
Money Market Division:         
Pension Builder Plus    7,760    3,206 
Pension Builder Plus – Rollover IRA    3,002    16 
Personal Variable  328,762  376,226  330,846  384,119 
Premier Variable  1,528,408  2,452,525  1,765,593  2,013,513 
Principal Freedom Variable Annuity  86,846  142,484  119,853  334,460 
Principal Freedom Variable Annuity 2  19,823  72,368  68,767  77,198 
The Principal Variable Annuity  2,050,176  4,017,169  3,649,065  6,605,042 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  335,047  951,587  1,323,797  2,888,997 
Principal Investment Plus Variable Annuity  2,706,448  3,181,863  3,532,919  3,978,080 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  749,753  881,710  912,682  1,196,262 
 
Neuberger Berman AMT Partners I Class Division:         
Principal Investment Plus Variable Annuity  97,257  152,443  160,465  172,874 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  10,873  16,649  22,485  33,065 
 
Neuberger Berman AMT Small-Cap Growth S Class         
Division:         
Principal Investment Plus Variable Annuity  44,674  42,559  80,003  37,747 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  9,338  18,565  24,952  17,992 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
Neuberger Berman AMT Socially Responsive I         
Class Division:         
Principal Investment Plus Variable Annuity  82,603  93,706  169,363  122,798 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  21,587  17,140  46,922  29,253 
 
PIMCO All Asset Administrative Class Division:         
Principal Investment Plus Variable Annuity  183,015  65,430  37,500  2,087 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  77,176  5,840  9,849  93 
         
PIMCO High Yield Administrative Class Division:         
Principal Investment Plus Variable Annuity  615,743  127,695     
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  265,806  40,274     
 
PIMCO Total Return Administrative Class         
Division:         
Principal Investment Plus Variable Annuity  1,245,783  289,782  362,358  9,471 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  210,202  107,101  50,069  2,181 
 
Principal LifeTime Strategic Income Division:         
Principal Freedom Variable Annuity 2  6  21,495  10,805  19,942 
The Principal Variable Annuity  126,729  35,252  47,227  72,811 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  28,017  25,532  42,548  9,653 
Principal Investment Plus Variable Annuity  161,557  213,071  568,383  338,734 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  83,714  40,324  64,601  97,649 
 
Principal LifeTime 2010 Division:         
Principal Freedom Variable Annuity 2  739  16,782    65,777 
The Principal Variable Annuity  32,976  27,550  42,114  42,497 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  4,551  7,475  9,045  18,758 
Principal Investment Plus Variable Annuity  134,333  259,670  559,036  426,510 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  55,981  40,201  71,024  80,179 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
Principal LifeTime 2020 Division:         
Principal Freedom Variable Annuity 2  70,905  92,793  17,322  73,074 
The Principal Variable Annuity  132,678  44,727  133,990  22,747 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  7,383  16,391  48,285  12,835 
Principal Investment Plus Variable Annuity  500,462  993,213  2,170,141  1,336,807 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  165,481  200,348  337,381  357,460 
 
Principal LifeTime 2030 Division:         
Principal Freedom Variable Annuity 2  10,634  24,182  18,613  91,834 
The Principal Variable Annuity  25,186  12,115  53,212  22,194 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  2,312  6,356  5,045  2,254 
Principal Investment Plus Variable Annuity  730,983  360,466  2,304,264  267,889 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  86,082  79,274  631,822  139,772 
 
Principal LifeTime 2040 Division:         
Principal Freedom Variable Annuity 2  4,398  5,971  10  10,629 
The Principal Variable Annuity  7,554  2,383  347  4,377 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  4,269  831  1,206  2,898 
Principal Investment Plus Variable Annuity  171,789  56,128  61,228  95,545 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  11,420  15,916  21,997  58,906 
 
Principal LifeTime 2050 Division:         
Principal Freedom Variable Annuity 2    3,008    5,795 
The Principal Variable Annuity  13,899  3,527  1,378  3,137 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  2,042  7,041  19,732  10,541 
Principal Investment Plus Variable Annuity  49,453  41,805  55,534  41,275 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  19,175  23,800  14,638  24,773 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
Real Estate Securities Division:         
Premier Variable  105,096  151,615  50,222  52,753 
Principal Freedom Variable Annuity 2  10,524  12,288  9,014  13,037 
The Principal Variable Annuity  282,804  436,827  287,038  502,930 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  53,750  325,330  131,116  318,886 
Principal Investment Plus Variable Annuity  125,990  148,720  159,238  122,341 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  30,402  39,456  45,685  53,068 
 
SAM Balanced Portfolio Division:         
Principal Freedom Variable Annuity 2  33,933  36,300  96,258  37,861 
The Principal Variable Annuity  1,090,110  1,082,778  1,960,167  637,041 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  375,559  602,474  586,391  446,853 
Principal Investment Plus Variable Annuity  8,385,040  5,130,846  31,601,567  3,524,872 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  1,265,907  730,826  3,260,796  496,159 
 
SAM Conservative Balanced Portfolio Division:         
Principal Freedom Variable Annuity 2  74,533  14,329  25,862  16,702 
The Principal Variable Annuity  782,238  590,656  1,076,882  299,127 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  171,041  247,735  399,093  417,847 
Principal Investment Plus Variable Annuity  2,437,221  1,910,427  6,520,200  1,259,636 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  175,902  402,354  1,256,439  471,221 
 
SAM Conservative Growth Portfolio Division:         
Principal Freedom Variable Annuity 2  6,817  14,407  42,850  13,020 
The Principal Variable Annuity  408,011  340,298  614,175  134,095 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  144,957  199,239  391,402  330,062 
Principal Investment Plus Variable Annuity  1,307,458  508,300  1,296,712  413,304 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  258,035  244,212  360,583  187,139 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
SAM Flexible Income Portfolio Division:         
Principal Freedom Variable Annuity 2  46,524  6,797  6,797   
The Principal Variable Annuity  1,321,772  904,930  1,120,624  896,320 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  200,580  360,809  498,896  525,267 
Principal Investment Plus Variable Annuity  2,529,261  1,401,616  5,631,313  1,359,905 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  507,695  391,346  1,432,454  1,037,592 
 
SAM Strategic Growth Portfolio Division:         
Principal Freedom Variable Annuity 2  15,796  14,261  50,381  3,461 
The Principal Variable Annuity  387,504  254,702  540,802  272,116 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  23,049  143,683  228,434  115,749 
Principal Investment Plus Variable Annuity  722,550  272,727  813,782  261,462 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  218,876  249,968  384,464  157,962 
 
Short-Term Income Division:         
Principal Freedom Variable Annuity  233,900  25,228  9,311  607 
Principal Freedom Variable Annuity 2  11,127  9,662  4,749   
The Principal Variable Annuity  3,076,190  1,042,146  648,474  145,251 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  838,487  214,690  282,217  117,634 
Principal Investment Plus Variable Annuity  9,923,549  2,558,945  1,492,632  189,874 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  2,410,086  273,337  226,614  64,063 
 
SmallCap Blend Division:         
Premier Variable  77,523  116,753  62,611  34,318 
Principal Freedom Variable Annuity  4,585  40,956  17,803  45,402 
Principal Freedom Variable Annuity 2  8,491  8,288  9,006  11,283 
The Principal Variable Annuity  319,261  564,184  367,028  594,924 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  51,488  264,187  57,724  337,505 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
5. Changes in Units Outstanding (continued)         
 
  2010 2009
Division:  Purchased  Redeemed  Purchased  Redeemed 
 
SmallCap Growth II Division:         
Premier Variable  129,833  114,231  339,591  272,832 
Principal Freedom Variable Annuity  2,482  18,741  7,600  18,526 
Principal Freedom Variable Annuity 2  1,313  1,110  115  917 
The Principal Variable Annuity  267,846  485,686  285,723  485,373 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  35,830  227,810  64,737  242,677 
Principal Investment Plus Variable Annuity  132,596  97,392  150,826  97,162 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  20,932  41,507  50,215  35,433 
 
SmallCap Value I Division:         
Premier Variable  100,575  99,021  158,948  136,017 
Principal Freedom Variable Annuity 2  2,027  3,143  147  5,285 
The Principal Variable Annuity  277,941  418,869  268,036  446,076 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  36,555  262,853  51,274  227,598 
Principal Investment Plus Variable Annuity  170,806  363,707  541,262  454,240 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  56,522  119,347  107,571  121,592 
 
T. Rowe Price Blue Chip Growth II Division:         
Principal Investment Plus Variable Annuity  180,258  110,137  388,099  119,494 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  23,851  15,987  36,633  12,329 
 
T. Rowe Price Health Sciences II Division:         
Principal Investment Plus Variable Annuity  98,579  52,209  118,200  122,885 
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  20,046  11,534  27,866  21,003 
 
Templeton Growth Securities Class 2 Division:         
Principal Freedom Variable Annuity  2,295  15,448  5,875  19,173 
 
Van Eck VIP Global Hard Assets Class Division:         
The Principal Variable Annuity  86,673  9,369  63,824  4,206 
The Principal Variable Annuity With Purchase         
Payment Credit Rider  7,045  1,053  31,414  8,853 
Principal Investment Plus Variable Annuity  152,983  22,689     
Principal Investment Plus Variable Annuity with         
Premium Payment Credit Rider  34,423  7,252     

 



Principal Life Insurance Company
Separate Account B
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights           
 
Principal Life sells anumber of variable annuity products, which have unique combinations of 
features and fees that are charged against the contract owner’s account balance. Differences in the 
fee structures result in a variety of unit values, expense ratios, and total returns.   
 
Separate Account B has presented the following disclosures for 2010, 2009, 2008, 2007, and 2006 
in accordance with AICPA Audit and Accounting Guide for Investment Companies. The following 
table was developed by determining which products issued by Principal Life have the lowest and 
highest total return. Only product designs within each division that had units outstanding during the 
respective periods were considered when determining the lowest and highest total return. The 
summary may not reflect the minimum and maximum contract charges offered by Principal Life as 
contract owners may not have selected all available and applicable contract options as discussed in 
Note 2.             
 
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
AllianceBernstein VP Series             
Small Cap Growth Class A             
Division:             
2010  234  $15.80 to $15.21  $3,666  –%  1.25% to 1.85%  35.16% to 34.36% 
2009  164  11.69 to 11.32  1,902    1.25 to 1.85  40.00 to 39.24 
2008  147  8.35 to 8.13  1,217    1.25 to 1.85  (46.23) to (46.58) 
2007  120  15.53 to 15.22  1,843    1.25 to 1.85  12.65 to 11.97 
2006  72  13.78 to 13.59  994    1.25 to 1.85  9.31 to 8.66 
American Century VP Income &           
Growth Class I Division:             
2010  1,644  10.54 to 9.62  16,653  1.52  0.85 to 1.85  13.09 to 12.12 
2009  1,954  9.32 to 8.58  17,506  4.89  0.85 to 1.85  17.09 to 15.95 
2008  2,330  7.96 to 7.40  17,876  2.11  0.85 to 1.85  (35.13) to (35.82) 
2007  2,869  12.27 to 11.53  34,147  1.87  0.85 to 1.85  (0.92) to (1.91) 
2006  3,173  12.38 to 11.76  38,341  1.80  0.85 to 1.85  16.10 to 14.95 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
American Century VP Inflation           
Protection Class II Division:             
2010  7,137  $12.17 to $11.72  $86,144  1.68%  1.25% to 1.85%  3.75% to 3.17% 
2009  6,976  11.73 to 11.36  81,192  1.75  1.25 to 1.85  8.91 to 8.29 
2008  6,325  10.77 to 10.49  67,684  4.86  1.25 to 1.85  (2.89) to (3.50) 
2007  6,990  11.09 to 10.87  77,061  4.39  1.25 to 1.85  8.17 to 7.52 
2006  4,767  10.25 to 10.11  48,661  3.17  1.25 to 1.85  0.33 to (0.27) 
 
American Century VP Mid Cap           
Value Class II Division:             
2010 (12)  57  11.58 to 11.54  663  3.40  1.25 to 1.85  17.33 to 16.92 
 
American Century VP Ultra®             
Class I Division:             
2010  526  9.51 to 8.98  4,935  0.55  1.25 to 1.85  14.58 to 13.96 
2009  629  8.30 to 7.88  5,126  0.29  1.25 to 1.85  32.80 to 31.99 
2008  715  6.25 to 5.97  4,393    1.25 to 1.85  (42.18) to (42.54) 
2007  907  10.81 to 10.39  9,654    1.25 to 1.85  19.51 to 18.79 
2006  1,057  9.04 to 8.74  9,446    1.25 to 1.85  (4.47) to (5.04) 
 
American Century VP Ultra®             
Class II Division:             
2010  5,256  11.26 to 10.84  58,641  0.36  1.25 to 1.85  14.31 to 13.75 
2009  5,741  9.85 to 9.53  56,071  0.18  1.25 to 1.85  32.93 to 31.99 
2008  6,614  7.41 to 7.22  48,692    1.25 to 1.85  (42.38) to (42.74) 
2007  4,877  12.86 to 12.61  62,389    1.25 to 1.85  19.33 to 18.62 
2006  3,842  10.78 to 10.63  41,243    1.25 to 1.85  (4.59) to (5.16) 
 
American Century VP Value             
Class II Division:             
2010  1,961  13.04 to 12.38  25,180  2.05  1.25 to 1.85  11.64 to 11.03 
2009  2,252  11.68 to 11.15  25,912  5.58  1.25 to 1.85  18.22 to 17.49 
2008  2,665  9.88 to 9.49  25,960  2.38  1.25 to 1.85  (27.67) to (28.16) 
2007  3,286  13.66 to 13.21  44,384  1.46  1.25 to 1.85  (6.49) to (7.05) 
2006  3,494  14.61 to 14.21  50,565  1.17  1.25 to 1.85  17.00 to 16.30 

 



Principal Life Insurance Company
 
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
American Century VP VistaSM             
Class I Division:             
2010  219  $13.93 to $13.41  $3,007  –%  1.25% to 1.85%  22.41% to 21.69% 
2009  197  11.38 to 11.02  2,219    1.25 to 1.85  20.94 to 20.17 
2008  203  9.41 to 9.17  1,892    1.25 to 1.85  (49.27) to (49.56) 
2007  163  18.55 to 18.18  2,996    1.25 to 1.85  38.03 to 37.20 
2006  52  13.44 to 13.25  694    1.25 to 1.85  7.66 to 7.01 
 
Asset Allocation Division:             
2010  2,101  1.43 to 23.53  49,340  2.45  0.46 to 1.85  8.64 to 7.10 
2009  2,430  1.32 to 21.97  52,865  2.97  0.44 to 1.85  18.28 to 16.61 
2008  2,701  1.11 to 18.84  50,513  3.02  0.51 to 1.85  (25.15) to (26.20) 
2007  3,276  1.49 to 25.53  85,057  1.39  0.42 to 1.85  11.31 to 9.72 
2006  3,514  1.34 to 23.27  84,221  0.77  0.42 to 1.85  12.29 to 10.71 
 
Balanced Division:             
2010  3,334  2.19 to 18.46  42,696  2.76  0.42 to 1.85  13.15 to 11.54 
2009  3,884  1.94 to 16.55  44,052  4.94  0.41 to 1.85  20.65 to 18.98 
2008  4,571  1.61 to 13.91  44,975  3.67  0.41 to 1.85  (31.21) to (32.21) 
2007  5,932  2.34 to 20.52  85,957  2.60  0.42 to 1.85  4.93 to 3.43 
2006  6,432  2.17 to 19.84  92,320  2.49  0.42 to 1.85  10.73 to 9.40 
 
Bond & Mortgage Securities             
Division:             
2010  13,628  2.40 to 19.61  253,669  5.27  0.43 to 1.85  11.19 to 9.61 
2009  15,157  2.16 to 17.89  251,405  11.41  0.40 to 1.85  20.41 to 18.71 
2008  16,901  1.79 to 15.07  238,616  6.18  0.44 to 1.85  (17.41) to (18.58) 
2007  20,618  2.17 to 18.51  358,686  4.24  0.42 to 1.85  2.97 to 1.50 
2006  18,814  2.11 to 18.24  319,793  3.87  0.42 to 1.85  4.21 to 2.73 
 
Principal Capital Appreciation             
2010  754  10.07 to 9.74  7,466  1.80  0.95 to 1.85  14.30 to 13.26 
2009  537  8.81 to 8.60  4,670  1.68  0.95 to 1.85  28.61 to 27.41 
2008  306  6.85 to 6.75  2,080  1.08  0.95 to 1.85  (34.01) to (34.59) 
2007 (7)  139  10.38 to 10.32  1,433  0.08  0.95 to 1.85  3.48 to 2.86 
 
Diversified Balanced Division:           
2010 (11)  15,601  10.88 to 10.82  169,723    1.25 to 1.85  7.94 to 7.34 

 



Principal Life Insurance Company
 
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31      Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
Diversified Growth Division:             
2010 (11)  29,374  $11.03 to $10.97  $323,912  –%  1.25% to 1.85%  9.10% to 8.51% 
 
Diversified International Division:           
2010  11,979  2.67 to 22.17  237,656  2.09  0.41 to 1.85  13.25 to 11.63 
2009 (4)  10,543  2.36 to 19.86  176,753  5.22  0.40 to 1.85  27.22 to 26.50 
2008  11,444  1.85 to 15.70  151,539  1.79  0.41 to 1.85  (46.44) to (47.19) 
2007  13,180  3.46 to 29.73  325,698  0.91  0.42 to 1.85  15.60 to 13.95 
2006  13,309  2.99 to 26.09  290,731  1.18  0.42 to 1.85  27.43 to 25.63 
 
Dreyfus IP Technology Growth           
Service Shares Division:             
2010  243  15.86 to 15.26  3,834    1.25 to 1.85  28.01 to 27.27 
2009  197  12.39 to 11.99  2,425  0.12  1.25 to 1.85  55.26 to 54.11 
2008  90  7.98 to 7.78  710    1.25 to 1.85  (42.01) to (42.33) 
2007  75  13.76 to 13.49  1,018    1.25 to 1.85  13.01 to 12.33 
2006  37  12.18 to 12.00  452    1.25 to 1.85  2.75 to 2.13 
 
Equity Income Division:             
2010  19,001  1.17 to 8.99  173,784  3.26  0.29 to 1.85  15.69 to 14.09 
2009  20,376  1.01 to 7.88  162,644  5.86  0.55 to 1.85  19.23 to 17.79 
2008  21,213  0.85 to 6.69  142,949  2.55  0.48 to 1.85  (34.22) to (35.17) 
2007 (6)  20,275  1.29 to 10.32  209,477  0.94  0.42 to 1.85  5.73 to 3.46 
 
Fidelity VIP Equity-Income             
Service Class 2 Division:             
2010  3,931  11.47 to 10.89  44,413  1.59  1.25 to 1.85  13.45 to 12.85 
2009  4,491  10.11 to 9.65  44,737  2.08  1.25 to 1.85  28.30 to 27.48 
2008  4,936  7.88 to 7.57  38,384  2.15  1.25 to 1.85  (43.51) to (43.88) 
2007  5,796  13.95 to 13.49  79,977  1.62  1.25 to 1.85  0.01 to (0.59) 
2006  5,585  13.95 to 13.57  77,174  2.96  1.25 to 1.85  18.44 to 17.74 
 
Fidelity VIP Growth Service             
Class Division:             
2010  2,117  8.87 to 8.35  18,620  0.17  1.25 to 1.85  22.51 to 21.90 
2009  2,477  7.24 to 6.85  17,734  0.33  1.25 to 1.85  26.57 to 25.69 
2008  2,945  5.72 to 5.45  16,640  0.68  1.25 to 1.85  (47.91) to (48.19) 
2007  3,524  10.98 to 10.52  38,299  0.62  1.25 to 1.85  25.29 to 24.53 
2006  3,889  8.76 to 8.45  33,789  0.30  1.25 to 1.85  5.41 to 4.78 

 

 



Principal Life Insurance Company
 
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
Fidelity VIP Growth Service             
Class 2 Division:             
2010  666  $12.12 to $11.67  $7,988  0.03%  1.25% to 1.85%  22.30% to 21.56% 
2009  657  9.91 to 9.60  6,438  0.21  1.25 to 1.85  26.40 to 25.65 
2008  675  7.84 to 7.64  5,242  0.61  1.25 to 1.85  (47.98) to (48.27) 
2007  607  15.07 to 14.77  9,071  0.30  1.25 to 1.85  25.08 to 24.33 
2006  364  12.05 to 11.88  4,365  0.09  1.25 to 1.85  5.25 to 4.62 
 
Fidelity VIP Overseas Service             
Class 2 Division:             
2010  3,425  14.23 to 13.70  48,259  1.28  1.25 to 1.85  11.52 to 10.84 
2009  3,652  12.76 to 12.36  46,197  1.96  1.25 to 1.85  24.61 to 23.97 
2008  3,679  10.24 to 9.97  37,380  2.74  1.25 to 1.85  (44.65) to (45.01) 
2007  2,903  18.50 to 18.13  53,358  2.91  1.25 to 1.85  15.59 to 14.90 
2006  2,197  16.00 to 15.78  35,000  0.42  1.25 to 1.85  16.31 to 15.62 
 
Fidelity VIP Contrafund             
Service Class Division:             
2010  4,237  15.07 to 14.18  63,341  1.05  1.25 to 1.85  15.66 to 14.91 
2009  5,121  13.03 to 12.34  66,028  1.28  1.25 to 1.85  33.92 to 33.26 
2008  5,998  9.73 to 9.26  57,669  0.83  1.25 to 1.85  (43.30) to (43.71) 
2007  7,435  17.16 to 16.45  126,342  0.83  1.25 to 1.85  16.04 to 15.34 
2006  8,076  14.79 to 14.26  118,478  1.10  1.25 to 1.85  10.21 to 9.55 
 
Fidelity VIP Contrafund             
Service Class 2 Division:             
2010  3,317  14.60 to 14.05  48,069  1.05  1.25 to 1.85  15.51 to 14.79 
2009  3,293  12.64 to 12.24  41,367  1.25  1.25 to 1.85  33.76 to 32.90 
2008  3,058  9.45 to 9.21  28,737  0.84  1.25 to 1.85  (43.41) to (43.70) 
2007  2,571  16.70 to 16.36  42,751  0.90  1.25 to 1.85  15.84 to 15.14 
2006  1,620  14.41 to 14.21  23,281  1.10  1.25 to 1.85  10.05 to 9.39 
 
Fidelity VIP Mid Cap Service             
Class 2 Division:             
2010  693  18.57 to 17.87  12,784  0.14  1.25 to 1.85  26.93 to 26.20 
2009  522  14.63 to 14.16  7,571  0.48  1.25 to 1.85  38.02 to 37.21 
2008  490  10.60 to 10.32  5,161  0.24  1.25 to 1.85  (40.35) to (40.72) 
2007  426  17.77 to 17.41  7,539  0.49  1.25 to 1.85  13.90 to 13.21 
2006  283  15.60 to 15.38  4,393  0.09  1.25 to 1.85  11.01 to 10.35 

 



Principal Life Insurance Company 
Separate Account B
 
Notes to Financial Statements (continued) 

 

6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
Franklin Small Cap Value           
Securities Class 2 Division:           
2010 (11)  35  $12.66 to $12.59  $447  0.42%  1.25% to 1.85%  23.75% to 23.07% 
 
Goldman Sachs VIT Mid Cap           
Value Institutional Class Division:           
2010  1,150  15.29 to 14.71  17,385  0.67  1.25 to 1.85  23.51 to 22.69 
2009  1,297  12.38 to 11.99  15,906  1.88  1.25 to 1.85  31.42 to 30.75 
2008  1,385  9.42 to 9.17  12,939  1.07  1.25 to 1.85  (37.82) to (38.25) 
2007  1,341  15.15 to 14.85  20,193  0.93  1.25 to 1.85  1.91 to 1.30 
2006  853  14.86 to 14.65  12,621  1.43  1.25 to 1.85  14.72 to 14.04 
 
Goldman Sachs VIT Structured           
Small Cap Equity Institutional           
Class Division:             
2010  516  11.74 to 11.30  6,007  0.57  1.25 to 1.85  28.59 to 27.83 
2009  487  9.13 to 8.84  4,414  1.30  1.25 to 1.85  26.10 to 25.21 
2008  460  7.24 to 7.06  3,310  0.71  1.25 to 1.85  (34.89) to (35.23) 
2007  419  11.12 to 10.90  4,626  0.42  1.25 to 1.85  (17.53) to (18.02) 
2006  298  13.48 to 13.29  4,001  0.94  1.25 to 1.85  10.88 to 10.22 
 
Government & High Quality           
Bond Division:             
2010 (22)  20,724  2.47 to 10.96  216,707  5.00  0.44 to 1.85  5.71 to 3.98 
2009  1,180  10.66 to 10.54  12,511  8.98  0.85 to 1.85  5.54 to 103.87 
2008 (9)  26  10.10 to 5.17  259    0.85 to 1.85  1.20 to (48.20) 
 
International Emerging Markets           
Division:             
2010  3,189  4.03 to 34.45  108,919  1.25  0.41 to 1.85  18.76 to 17.10 
2009 (4)  3,554  3.40 to 29.42  103,506  2.08  0.42 to 1.85  68.27 to 66.50 
2008  3,574  2.02 to 17.67  62,435  1.14  0.43 to 1.85  (55.05) to (55.69) 
2007  4,121  4.49 to 39.88  163,677  0.91  0.42 to 1.85  41.51 to 39.49 
2006  3,632  3.17 to 28.59  104,347    0.42 to 1.85  37.74 to 35.79 

 



Principal Life Insurance Company
 
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
Invesco V.I. Basic Value Series I           
Division:             
2010 (13)  446  $9.71 to $9.34  $4,298  0.65%  1.25% to 1.85%  6.00% to 5.30% 
2009  388  9.16 to 8.87  3,530  2.35  1.25 to 1.85  46.09 to 45.41 
2008  136  6.27 to 6.10  842  1.04  1.25 to 1.85  (52.32) to (52.68) 
2007  113  13.15 to 12.89  1,479  0.55  1.25 to 1.85  0.28 to (0.33) 
2006  82  13.12 to 12.93  1,073  0.64  1.25 to 1.85  11.80 to 11.13 
 
Invesco V.I. Capital Appreciation           
Series I Division:             
2010 (14)  714  8.46 to 8.23  6,028  0.74  1.25 to 1.85  14.02 to 13.36 
2009  836  7.42 to 7.26  6,191  0.63  1.25 to 1.85  19.68 to 19.02 
2008  992  6.20 to 6.10  6,141    1.25 to 1.85  (43.22) to (43.62) 
2007  1,295  10.92 to 10.82  14,126    1.25 to 1.85  10.61 to 9.95 
2006 (5)  1,579  9.88 to 9.84  15,582  0.07  1.25 to 1.85  (1.12) to (1.52) 
 
Invesco V.I. Core Equity Series I           
Division:             
2010 (15)  2,686  10.38 to 9.77  27,717  0.95  1.25 to 1.85  8.12 to 7.48 
2009  3,316  9.60 to 9.09  31,520  1.80  1.25 to 1.85  26.82 to 26.07 
2008  4,018  7.57 to 7.21  30,085  1.97  1.25 to 1.85  (31.06) to (31.46) 
2007  5,185  10.98 to 10.52  56,331  1.05  1.25 to 1.85  6.77 to 6.12 
2006  6,064  10.28 to 9.91  61,828  0.61  1.25 to 1.85  15.26 to 14.57 
 
Invesco V.I. Dynamics Series I           
Division:             
2010 (16)  280  10.03 to 9.46  2,742    1.25 to 1.85  22.32 to 21.44 
2009  309  8.20 to 7.79  2,468    1.25 to 1.85  40.65 to 39.86 
2008  316  5.83 to 5.57  1,800    1.25 to 1.85  (48.72) to (48.99) 
2007  395  11.37 to 10.92  4,416    1.25 to 1.85  10.79 to 10.12 
2006  303  10.26 to 9.92  3,068    1.25 to 1.85  14.68 to 13.99 
 
Invesco V.I. Global Health Care           
Series I Division:             
2010 (17)  663  11.20 to 10.58  7,323    1.25 to 1.85  3.99 to 3.42 
2009  818  10.77 to 10.23  8,655  0.34  1.25 to 1.85  25.96 to 25.37 
2008  1,002  8.55 to 8.16  8,405    1.25 to 1.85  (29.46) to (29.96) 
2007  1,170  12.12 to 11.65  13,957    1.25 to 1.85  10.46 to 9.79 
2006  1,279  10.98 to 10.61  13,857    1.25 to 1.85  3.93 to 3.31 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
Invesco V.I. International             
Growth Series I Division:             
2010 (18)  503  $9.05 to $8.90  $4,542  2.48%  1.25% to 1.85%  11.45% to 10.70% 
2009  400  8.12 to 8.04  3,243  2.96  1.25 to 1.85  33.55 to 32.89 
2008 (8)  18  6.08 to 6.05  112  1.65  1.25 to 1.85  (39.14) to (39.44) 
 
Invesco V.I. Small Cap Equity             
Series I Division:             
2010 (19)  498  15.23 to 14.66  7,524    1.25 to 1.85  27.02 to 26.27 
2009  476  11.99 to 11.61  5,662  0.20  1.25 to 1.85  19.78 to 19.08 
2008  410  10.01 to 9.75  4,072    1.25 to 1.85  (32.18) to (32.62) 
2007  413  14.76 to 14.47  6,049  0.05  1.25 to 1.85  (1.03) to 3.25 
2006  55  14.21 to 14.01  775    1.25 to 1.85  15.98 to 15.29 
 
Invesco V.I. Technology Series I           
Division:             
2010 (20)  772  6.58 to 6.21  4,981    1.25 to 1.85  19.85 to 19.19 
2009  1,000  5.49 to 5.21  5,388    1.25 to 1.85  55.52 to 54.60 
2008  807  3.53 to 3.37  2,798    1.25 to 1.85  (45.19) to (45.56) 
2007  1,034  6.44 to 6.19  6,561    1.25 to 1.85  6.36 to 5.72 
2006  1,028  6.06 to 5.86  6,148    1.25 to 1.85  9.11 to 8.46 
 
Janus Aspen Enterprise             
Service Shares Division:             
2010  1,395  9.13 to 8.59  12,638    1.25 to 1.85  24.05 to 23.24 
2009  1,712  7.36 to 6.97  12,455    1.25 to 1.85  42.64 to 41.67 
2008  1,967  5.16 to 4.92  9,984  0.06  1.25 to 1.85  (44.58) to (44.84) 
2007  2,454  9.31 to 8.92  22,519  0.07  1.25 to 1.85  20.22 to 19.50 
2006  2,530  7.74 to 7.47  19,323    1.25 to 1.85  11.90 to 11.23 
 
LargeCap Blend II Division:             
2010  13,116  12.15 to 11.54  157,179  2.47  1.25 to 1.85  11.88 to 11.18 
2009  14,829  10.86 to 10.38  159,053  1.87  1.25 to 1.85  28.07 to 27.36 
2008  16,533  8.48 to 8.15  138,623  1.40  1.25 to 1.85  (37.23) to (37.60) 
2007  16,908  13.51 to 13.06  226,044  0.67  1.25 to 1.85  3.81 to 3.19 
2006  14,897  13.01 to 12.65  192,106  0.62  1.25 to 1.85  14.38 to 13.70 

 



    Principal Life Insurance Company   
 
    Separate Account B     
 
 
  Notes to Financial Statements (continued)   
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
LargeCap Growth Division:             
2010  5,184  $2.02 to $17.40  $59,163  0.06%  0.42% to 1.85%  17.88% to 16.23% 
2009  6,145  1.72 to 14.97  58,964  0.76  0.40 to 1.85  26.48 to 24.65 
2008  6,697  1.36 to 12.01  49,772  0.52  0.41 to 1.85  (43.40) to (44.19) 
2007  7,931  2.40 to 21.52  104,201  0.17  0.42 to 1.85  22.68 to 20.93 
2006  8,539  1.95 to 17.80  96,085  0.27  0.42 to 1.85  9.46 to 7.91 
 
LargeCap Growth I Division:             
2010  3,814  1.23 to 31.66  116,970  0.13  0.53 to 1.85  19.10 to 17.43 
2009  4,745  1.03 to 26.96  118,873  0.05  0.49 to 1.85  52.05 to 49.86 
2008  4,983  0.68 to 17.99  89,910  0.17  0.49 to 1.85  (40.85) to (41.69) 
2007  6,013  1.14 to 30.85  185,017  0.53  0.42 to 1.85  8.14 to 6.52 
2006  6,016  1.06 to 28.96  179,750    0.42 to 1.85  5.71 to 4.27 
 
LargeCap S&P 500 Index             
Division:             
2010  10,207  1.15 to 9.07  96,644  1.44  0.21 to 1.85  14.19 to 12.67 
2009  11,964  1.01 to 8.05  96,031  4.51  0.37 to 1.85  25.78 to 23.85 
2008  12,828  0.80 to 6.50  82,148  2.42  0.43 to 1.85  (37.36) to (38.21) 
2007  14,712  1.28 to 10.52  154,077  1.39  0.42 to 1.85  4.70 to 3.21 
2006  15,070  1.22 to 10.19  152,650  1.33  0.42 to 1.85  15.09 to 13.46 
 
LargeCap Value Division:             
2010  6,439  35.82 to 22.60  97,515  1.77  0.29 to 1.85  13.54 to 11.99 
2009  7,449  31.55 to 20.18  99,153  5.02  0.35 to 1.85  15.90 to 14.14 
2008  8,481  2.34 to 17.68  97,288  2.36  0.41 to 1.85  (35.44) to (36.36) 
2007  10,935  3.63 to 27.78  193,783  1.66  0.42 to 1.85  (0.52) to (1.94) 
2006  11,695  3.65 to 28.33  213,650  1.57  0.42 to 1.85  19.45 to 17.76 
 
LargeCap Value III Division:             
2010  11,898  10.78 to 10.23  126,523  1.79  1.25 to 1.85  11.48 to 10.71 
2009  13,417  9.67 to 9.24  128,180  3.72  1.25 to 1.85  18.36 to 17.71 
2008  13,977  8.17 to 7.85  113,001  2.34  1.25 to 1.85  (41.56) to (41.89) 
2007  13,775  13.98 to 13.51  190,694  1.26  1.25 to 1.85  (4.92) to (5.49) 
2006  11,912  14.70 to 14.30  173,683  0.94  1.25 to 1.85  20.04 to 19.33 
 
MFS® VIT Utilities Service Class           
Division:             
2010  111  14.60 to 14.46  1,619  2.09  1.25 to 1.85  12.05 to 11.40 
2009 (11)  46  13.03 to 12.98  594    1.25 to 1.85  27.62 to 27.13 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
MFS® VIT Value Service Class           
Division:             
2010  109  $13.34 to $13.21  $1,459  1.08%  1.25% to 1.85%  9.79% to 9.17% 
2009 (11)  38  12.15 to 12.10  467    1.25 to 1.85  18.31 to 17.82 
 
MidCap Blend Division:             
2010  10,174  4.92 to 41.29  378,975  2.61  0.44 to 1.85  23.58 to 21.84 
2009  8,467  3.98 to 33.89  245,427  0.86  0.40 to 1.85  33.20 to 31.31 
2008  9,635  2.99 to 25.81  211,731  0.63  0.44 to 1.85  (34.20) to (35.15) 
2007  11,351  4.54 to 39.80  380,164  0.61  0.42 to 1.85  8.99 to 7.43 
2006  11,881  4.17 to 37.04  367,161  1.03  0.42 to 1.85  13.75 to 12.14 
 
Money Market Division:             
2010  10,709  1.70 to 13.31  115,064    0.40 to 1.85  (0.42) to (1.84) 
2009  14,990  1.71 to 13.56  164,649  0.32  0.43 to 1.85  (0.20) to (1.60) 
2008  20,768  1.71 to 13.78  244,388  2.44  0.40 to 1.85  2.15 to 0.73 
2007  12,707  1.68 to 13.68  131,679  4.73  0.42 to 1.85  4.55 to 2.96 
2006  9,838  1.60 to 13.29  94,506  4.53  0.42 to 1.85  4.32 to 2.71 
 
Neuberger Berman AMT Partners           
I Class Division:             
2010  395  13.54 to 13.03  5,296  0.62  1.25 to 1.85  14.26 to 13.50 
2009  456  11.85 to 11.48  5,364  2.65  1.25 to 1.85  54.10 to 53.27 
2008  479  7.69 to 7.49  3,660  0.54  1.25 to 1.85  (53.00) to (53.28) 
2007  440  16.36 to 16.03  7,154  0.70  1.25 to 1.85  7.97 to 7.32 
2006  310  15.15 to 14.94  4,672  0.96  1.25 to 1.85  10.85 to 10.19 
 
Neuberger Berman AMT Small           
Cap Growth S Class Division:           
2010  330  9.84 to 9.47  3,211    1.25 to 1.85  18.13 to 17.49 
2009  338  8.33 to 8.06  2,780    1.25 to 1.85  21.25 to 20.48 
2008  288  6.87 to 6.69  1,961    1.25 to 1.85  (40.21) to (40.59) 
2007  273  11.49 to 11.26  3,111    1.25 to 1.85  (0.74) to (1.34) 
2006  174  11.58 to 11.42  2,008    1.25 to 1.85  3.95 to 3.33 

 



    Principal Life Insurance Company   
    Separate Account B     
 
 
  Notes to Financial Statements (continued)   
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31      Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
Neuberger Berman AMT Socially           
Responsive I Class Division:             
2010  470  $13.63 to $13.12  $6,359  0.04%  1.25% to 1.85%  21.37% to 20.59% 
2009  477  11.23 to 10.88  5,324  2.33  1.25 to 1.85  29.83 to 29.06 
2008  413  8.65 to 8.43  3,555  2.30  1.25 to 1.85  (40.22) to (40.55) 
2007  325  14.47 to 14.18  4,689  0.10  1.25 to 1.85  6.27 to 5.63 
2006  186  13.62 to 13.43  2,519  0.14  1.25 to 1.85  12.29 to 11.62 
 
 
PIMCO All Asset             
Administrative Class Division:           
2010  234  12.83 to 12.71  2,994  9.57  1.25 to 1.85  11.66 to 11.00 
2009 (10)  45  11.49 to 11.45  519  15.41  1.25 to 1.85  14.21 to 13.82 
 
PIMCO High Yield             
Administrative Class Division:           
2010 (11)  714  11.31 to 11.24  8,052  6.63  1.25 to 1.85  12.65 to 11.95 
 
PIMCO Total Return             
Administrative Class Division:           
2010  1,460  11.39 to 11.28  16,609  2.31  1.25 to 1.85  6.75 to 6.11 
2009 (10)  401  10.67 to 10.63  4,273  3.19  1.25 to 1.85  6.70 to 6.30 
 
Principal LifeTime Strategic             
Income Division:             
2010  2,070  10.61 to 11.40  24,280  4.80  0.95 to 1.85  10.29 to 9.20 
2009  2,006  9.62 to 10.44  21,415  5.09  0.95 to 1.85  17.75 to 16.78 
2008  1,811  8.17 to 8.94  16,446  3.91  0.95 to 1.85  (24.63) to (25.25) 
2007  1,725  10.84 to 11.97  20,783  1.19  0.95 to 1.85  1.15 to (0.06) 
2006  1,035  10.71 to 11.93  12,491  0.13  0.95 to 1.85  1.69 to 8.24 
 
Principal LifeTime 2010 Division:           
2010  3,413  10.67 to 11.79  41,055  4.30  0.95 to 1.85  12.79 to 11.86 
2009  3,536  9.46 to 10.54  37,830  4.27  0.95 to 1.85  23.98 to 22.84 
2008  3,489  7.63 to 8.58  30,145  4.31  0.95 to 1.85  (31.57) to (32.17) 
2007  3,408  11.15 to 12.66  43,289  1.12  0.95 to 1.85  2.75 to 0.95 
2006  2,089  10.85 to 12.43  26,166  0.04  0.95 to 1.85  2.75 to 10.24 

 



Principal Life Insurance Company
Separate Account B
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
Principal LifeTime 2020 Division:           
2010  14,045  $10.76 to $12.25  $176,256  3.85%  0.95% to 1.85%  13.86% to 12.90% 
2009  14,515  9.45 to 10.85  160,531  3.46  0.95 to 1.85  26.34 to 25.14 
2008  13,611  7.48 to 8.67  119,536  4.33  0.95 to 1.85  (34.79) to (35.35) 
2007  12,818  11.47 to 13.42  173,292  0.49  0.95 to 1.85  3.87 to 1.54 
2006  7,291  11.04 to 13.03  95,945    0.95 to 1.85  3.41 to 13.06 
 
Principal LifeTime 2030 Division:           
2010  5,131  10.56 to 12.02  63,026  2.32  0.95 to 1.85  14.29 to 13.29 
2009  4,758  9.24 to 10.61  51,252  1.78  0.95 to 1.85  26.92 to 25.86 
2008  2,269  7.28 to 8.43  18,995  4.09  0.95 to 1.85  (36.97) to (37.60) 
2007  1,816  11.55 to 13.52  24,342  0.35  0.95 to 1.85  4.96 to 1.97 
2006  914  11.01 to 12.99  11,982  0.01  0.95 to 1.85  3.90 to 12.73 
 
Principal LifeTime 2040 Division:           
2010  869  10.48 to 12.14  10,823  2.23  0.95 to 1.85  14.79 to 13.78 
2009  751  9.13 to 10.67  8,167  2.73  0.95 to 1.85  28.23 to 27.18 
2008  839  7.12 to 8.39  7,122  3.94  0.95 to 1.85  (38.73) to (39.33) 
2007  799  11.62 to 13.84  11,107  0.29  0.95 to 1.85  5.52 to 2.13 
2006  390  11.01 to 13.22  5,191  0.02  0.95 to 1.85  4.22 to 13.03 
 
Principal LifeTime 2050 Division:           
2010  469  10.42 to 12.12  5,830  2.13  0.95 to 1.85  15.14 to 14.02 
2009  464  9.05 to 10.63  5,018  2.41  0.95 to 1.85  28.73 to 27.76 
2008  458  7.03 to 8.32  3,856  4.05  0.95 to 1.85  (39.60) to (40.19) 
2007  426  11.64 to 13.92  5,960  0.21  0.95 to 1.85  5.61 to 2.26 
2006  260  11.02 to 13.29  3,485  0.01  1.25 to 1.85  4.59 to 13.38 
 
Real Estate Securities Division:           
2010  2,507  2.80 to 29.17  75,755  2.99  0.67 to 1.85  25.17 to 23.44 
2009  3,012  2.24 to 23.63  72,274  4.21  0.37 to 1.85  28.33 to 26.50 
2008  3,393  1.74 to 18.68  64,057  2.39  0.47 to 1.85  (33.14) to (34.09) 
2007  4,085  2.61 to 28.34  116,915  0.83  0.42 to 1.85  (18.04) to (19.21) 
2006  5,236  3.18 to 35.07  181,645  1.59  0.42 to 1.85  35.90 to 34.11 
 
SAM Balanced Portfolio             
Division:             
2010  66,480  10.43 to 10.09  684,067  3.60  0.95 to 1.85  12.51 to 11.49 
2009  62,913  9.27 to 9.05  577,353  3.66  0.95 to 1.85  22.62 to 21.64 
2008  30,551  7.56 to 7.44  229,327  3.52  0.95 to 1.85  (26.82) to (27.56) 
2007 (7)  3,428  10.33 to 10.28  35,315  0.06  0.95 to 1.85  3.35 to 2.20 

 



    Principal Life Insurance Company   
    Separate Account B     
 
 
  Notes to Financial Statements (continued)   
 
 
 
 
6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
SAM Conservative Balanced             
Portfolio Division:             
2010  14,635  $10.96 to $10.61  $158,220  4.32%  0.95% to 1.85%  10.71% to 9.83% 
2009  14,160  9.90 to 9.66  138,649  3.08  0.95 to 1.85  20.00 to 18.97 
2008  7,346  8.25 to 8.12  60,144  3.11  0.95 to 1.85  (19.98) to (20.70) 
2007 (7)  843  10.31 to 10.25  8,661  0.29  0.95 to 1.85  3.07 to 1.64 
 
SAM Conservative Growth             
Portfolio Division:             
2010  5,760  9.73 to 9.41  55,154  3.12  0.95 to 1.85  14.07 to 13.10 
2009  4,941  8.53 to 8.32  41,606  4.97  0.95 to 1.85  24.53 to 23.44 
2008  3,313  6.85 to 6.74  22,494  3.79  0.95 to 1.85  (33.75) to (34.37) 
2007 (7)  670  10.34 to 10.28  6,902  0.54  0.95 to 1.85  3.30 to 2.62 
 
SAM Flexible Income Portfolio           
Division:             
2010  14,055  11.38 to 11.01  157,635  5.26  0.95 to 1.85  9.42 to 8.47 
2009  12,515  10.40 to 10.15  128,680  4.54  0.95 to 1.85  18.86 to 17.75 
2008  7,644  8.75 to 8.62  66,370  4.86  0.95 to 1.85  (14.55) to (15.32) 
2007 (7)  149  10.24 to 10.19  1,519  0.49  0.95 to 1.85  2.43 to 1.12 
 
SAM Strategic Growth Portfolio           
Division:             
2010  4,212  9.32 to 9.02  38,641  2.50  0.95 to 1.85  15.35 to 14.32 
2009  3,779  8.08 to 7.89  30,169  3.70  0.95 to 1.85  26.25 to 25.04 
2008  2,572  6.40 to 6.31  16,339  3.61  0.95 to 1.85  (38.04) to (38.56) 
2007 (7)  659  10.33 to 10.27  6,786  0.18  0.95 to 1.85  3.16 to 2.87 
 
Short-Term Income Division:             
2010  14,544  11.25 to 11.02  161,858  2.79  0.85 to 1.85  3.31 to 2.32 
2009  2,174  10.89 to 10.77  23,551  7.36  0.85 to 1.85  9.01 to 110.35 
2008 (9)  28  9.99 to 5.12  261    0.85 to 1.85  0.30 to (48.59) 
 
SmallCap Blend Division:             
2010  2,886  1.26 to 11.71  33,079  0.50  0.20 to 1.85  23.74 to 21.98 
2009  3,419  1.02 to 9.60  33,829  0.73  0.33 to 1.85  21.60 to 19.85 
2008  3,928  0.84 to 8.01  32,501  0.45  0.43 to 1.85  (37.00) to (37.86) 
2007  4,859  1.33 to 12.89  65,212  0.31  0.42 to 1.85  1.22 to (0.23) 
2006  5,338  1.31 to 12.92  71,752  0.16  0.42 to 1.85  12.23 to 10.64 

 



Principal Life Insurance Company 
Separate Account B
 
Notes to Financial Statements (continued) 

 

6. Financial Highlights (continued)         
        For the Year Ended December 31, 
    December 31    Except as Noted 
    Unit Fair Value      Expense   
    Corresponding to  Net  Investment  Ratio (2)   
  Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
SmallCap Growth II Division:             
2010  3,144  $0.81 to $9.95  $31,722  –%  0.23% to 1.85%  26.40% to 24.69% 
2009  3,540  0.64 to 7.98  28,675    0.72 to 1.85  31.00 to 29.34 
2008  3,794  0.49 to 6.17  24,055    0.43 to 1.85  (41.39) to (42.28) 
2007  4,379  0.83 to 10.69  47,856    0.42 to 1.85  4.48 to 3.06 
2006  4,608  0.80 to 10.37  48,773    0.42 to 1.85  8.52 to 6.98 
 
SmallCap Value I Division:             
2010  4,063  1.79 to 21.02  86,698  0.84  0.36 to 1.85  25.53 to 23.72 
2009  4,686  1.42 to 16.99  80,632  2.30  0.46 to 1.85  15.68 to 14.10 
2008  4,949  1.23 to 14.89  74,626  0.98  0.41 to 1.85  (32.10) to (33.08) 
2007  5,471  1.81 to 22.25  123,310  0.36  0.42 to 1.85  (9.90) to (11.18) 
2006  4,998  2.01 to 25.05  126,060  0.29  0.42 to 1.85  18.24 to 16.47 
 
T. Rowe Price Blue Chip Growth           
II Division:             
2010  535  12.61 to 12.14  6,703    1.25 to 1.85  14.53 to 13.88 
2009  457  11.01 to 10.66  5,001    1.25 to 1.85  40.08 to 39.16 
2008  164  7.86 to 7.66  1,278  0.11  1.25 to 1.85  (43.37) to (43.68) 
2007  136  13.88 to 13.60  1,872  0.11  1.25 to 1.85  11.08 to 10.42 
2006  83  12.49 to 12.32  1,028  0.24  1.25 to 1.85  7.97 to 7.33 
 
T. Rowe Price Health Sciences II           
Division:             
2010  396  16.36 to 15.75  6,429    1.25 to 1.85  13.85 to 13.23 
2009  342  14.37 to 13.91  4,869    1.25 to 1.85  29.69 to 28.92 
2008  339  11.08 to 10.79  3,736    1.25 to 1.85  (30.05) to (30.48) 
2007  245  15.84 to 15.52  3,858    1.25 to 1.85  16.24 to 15.54 
2006  162  13.62 to 13.43  2,197    1.25 to 1.85  7.09 to 6.45 
 
Templeton Growth Securities             
Class 2 Division:             
2010  79  15.23  1,200  1.41  0.85  6.43 
2009  92  14.31  1,315  3.15  0.85  29.97 
2008  105  11.01  1,158  1.81  0.85  (42.81) 
2007  138  19.25  2,663  1.33  0.85  1.48 
2006  160  18.97  3,029  1.28  0.85  20.78 

 



Principal Life Insurance Company 
Separate Account B
 
Notes to Financial Statements (continued) 

 

6. Financial Highlights (continued)         
          For the Year Ended December 31, 
      December 31    Except as Noted 
      Unit Fair Value      Expense   
      Corresponding to  Net  Investment  Ratio (2)   
    Units  Lowest to Highest  Assets  Income  Lowest to  Total Return (3) 
  Division  (000’s)  Expense Ratio  (000’s)  Ratio (1)  Highest  Lowest to Highest 
 
Van Eck VIP Global Hard Assets           
Class Division:             
  2010 (21)  323  $16.74 to $16.58  $5,397  0.14%  1.25% to 1.85%  27.11% to 41.23% 
  2009 (10)  82  13.17 to 13.12  1,081    1.25 to 1.85  26.63 to 26.28 
 
(1)  These amounts represent the dividends, excluding distributions of capital gains, received by the division from the underlying 
  mutual fund, net of management fees assessed by the fund manager, divided by the average net assets. These ratios exclude 
  those expenses, such as mortality and expense charges, that result in direct reductions in the unit values. The recognition of 
  investment income by the subaccount is affected by the timing of the declaration of dividends by the underlying fund in which 
  the subaccounts invest.             
(2)  These ratios represent the annualized contract expenses of Separate Account B, consisting primarily of mortality and expense 
  charges, for each period indicated. The ratios include only those expenses that result in adirect reduction to unit values. 
  Charges made directly to contract owner accounts through the redemption of units and expenses of the underlying fund are 
  excluded.             
(3)  These amounts represent the total return for the periods indicated, including changes in the value of the underlying fund, and 
  reflect deductions for all items included in the expense ratio. The total return does not include any expenses assessed through 
  the redemption of units; inclusion of these expenses in the calculation would result in areduction in the total return presented. 
  Investment options with adate notation indicate the effective date of that investment option in the variable account. The total 
  return is calculated for the period indicated or from the effective date through the end of the reporting period. These 
  percentages represent the range of total returns available as of the report date and correspond with the expense ratio lowest to 
  highest.             
(4)  These divisions received payment from an affiliate as compensation for foreign income tax credits. The total returns for these 
  divisions would have been lower without the inclusion of the Payment from Affiliate.   
(5)  Commenced operations April 28, 2006.         
(6)  Commenced operations January 5, 2007.         
(7)  Commenced operations May 1, 2007.         
(8)  Commenced operations May 19, 2008.         
(9)  Commenced operations November 24, 2008.         
(10)  Commenced operations May 18, 2009.         
(11)  Commenced operations January 4, 2010.         
(12)  Commenced operations May 24, 2010.         
(13)  Formerly known as AIM V.I. Basic Value Fund Series I Division when the name was changed on May 24, 2010. 
(14)  Formerly known as AIM V.I. Core Equity Fund Series I Division when the name was changed on May 24, 2010. 
(15)  Formerly known as AIM V.I. Capital Appreciation Fund Series I Division when the name was changed on May 24, 2010. 
(16)  Formerly known as AIM V.I. Dynamics Fund Series I Division when the name was changed on May 24, 2010. 
(17)  Formerly known as AIM V.I. Small Cap Equity Fund Series I Division when the name was changed on May 24, 2010. 
(18)  Formerly known as AIM V.I. International Growth Fund Series I Division when the name was changed on May 24, 2010. 
(19)  Formerly known as AIM V.I. Global Health Care Fund Series I Division when the name was changed on May 24, 2010. 
(20)  Formerly known as AIM V.I. Technology Fund Series I Division when the name was changed on May 24, 2010. 
(21)  Formerly known as Van Eck Worldwide Hard Assets Service Class Division when the name was changed on May 24, 2010. 
(22)  Formerly known as Mortgage Securities Division when the name was changed on July 16, 2010.   

 



Principal Life Insurance Company
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)     
 
There are divisions that have total return outside of the ranges indicated above. The following is 
a list of the divisions and corresponding lowest total return and highest total return. 
 
Division  2010 Unit Value  2010 Total Return 
 
American Century VP Income & Growth Class I Division  $9.55  13.15% 
Asset Allocation Division  25.00   
Balanced Division  2.12 and 19.61   
Bond & Mortgage Securities Division  2.31 and 20.83   
Diversified International Division  2.58 and 23.55   
Equity Income Division  9.21   
  2.37, 11.10, 11.17 and   
Government & High Quality Bond Division  11.19   
International Emerging Markets Division  36.60   
LargeCap Growth Division  1.95 and 18.49   
LargeCap Growth I Division  33.64   
LargeCap S&P 500 Index Division  9.63, 10.09 and 10.22   
  2.96, 3.08, 5.92, 6.96,   
LargeCap Value Division  9.35 and 10.17  13.60 
MidCap Blend Division  4.74 and 43.87   
Money Market Division  1.63 and 14.14   
Principal LifeTime Strategic Income Division  11.84   
Principal LifeTime 2010 Division  12.24   
Principal LifeTime 2020 Division  12.73   
Principal LifeTime 2030 Division  12.49   
Principal LifeTime 2040 Division  12.61   
Principal LifeTime 2050 Division  12.59   
Real Estate Securities Division  30.99   
SmallCap Blend Division  12.45 and 15.95   
SmallCap Growth II Division  10.57   
SmallCap Value I Division  22.34   
Van Eck VIP Global Hard Assets Class Division    26.37 and 41.74 
 
 
Division  2009 Unit Value  2009 Total Return 
 
American Century VP Income & Growth Class I Division  $8.44  –% 
Asset Allocation Division  23.21   
Balanced Division  1.88 and 17.48   
Bond & Mortgage Securities Division  2.09 and 18.89   

 



Principal Life Insurance Company
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)     
 
Division  2009 Unit Value  2009 Total Return 
 
Diversified International Division  $2.28 and $20.97  –% 
Equity Income Division  8.02   
Government & High Quality Bond Division  2.25 and 19.27   
International Emerging Markets Division  31.08   
International Small Cap Division  21.74   
LargeCap Growth Division  1.66 and 15.81   
LargeCap Growth I Division  28.48   
LargeCap S&P 500 Index Division  8.51, 8.88 and 9.00   
  2.61, 2.71, 5.27,   
LargeCap Value Division  6.16, 8.27 and 8.99   
MidCap Blend Division  3.85 and 35.80   
    32.72, 33.42 and 
MidCap Growth I Division  10.62 and 11.86  33.94 
MidCap Value II Division  12.17 and 18.45   
Money Market Division  1.64 and 14.32   
Mortgage Securities Division    5.15 and 5.45 
Principal LifeTime Strategic Income Division  10.78   
Principal LifeTime 2010 Division  10.88   
Principal LifeTime 2020 Division  11.20   
Principal LifeTime 2030 Division  10.96   
Principal LifeTime 2040 Division  11.02   
Principal LifeTime 2050 Division  10.97   
Real Estate Securities Division  24.96   
Short-Term Income Division    8.51 and 8.91 
SmallCap Blend Division  10.14 and 12.95   
SmallCap Growth II Division  8.43   
SmallCap Value I Division  17.94   
 
 
Division  2008 Unit Value  2008 Total Return 
 
American Century VP Income & Growth Class I Division  $7.22  –% 
Asset Allocation Division  19.78   
Balanced Division  1.56 and 14.61   
Bond & Mortgage Securities Division  1.74 and 15.82   
Diversified International Division  1.80 and 16.48   
Equity Income Division  6.77   
Government & High Quality Bond Division  2.15 and 18.53   
International Emerging Markets Division  18.55   

 



Principal Life Insurance Company
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)     
 
Division  2008 Unit Value  2008 Total Return 
 
International SmallCap Division  $16.33  –% 
LargeCap Growth Division  1.32 and 12.61   
LargeCap Growth I Division  18.88   
LargeCap S&P 500 Index Division  6.82, 7.09 and 7.19   
LargeCap Value Division  2.26, 18.56 and 27.22   
MidCap Blend Division  2.90 and 27.10   
MidCap Growth I Division  7.96 and 8.85   
MidCap Value II Division  9.19 and 13.88   
Money Market Division  1.65 and 14.47   
Principal LifeTime Strategic Income Division  9.17  (25.31) 
Principal LifeTime 2010 Division  8.81  (32.23) 
Principal LifeTime 2020 Division  8.90  (35.39) 
Principal LifeTime 2030 Division  8.65  (37.65) 
Principal LifeTime 2040 Division  8.61  (39.38) 
Principal LifeTime 2050 Division  8.54  (40.23) 
Real Estate Securities Division  19.61   
SAM Balanced Portfolio Division    (27.63) 
SAM Conservative Balanced Portfolio Division    (20.78) 
SAM Conservative Growth Portfolio Division    (34.44) 
SAM Flexible Income Portfolio Division    (15.41) 
SmallCap Blend Division  8.40 and 10.69   
SmallCap Growth II Division  6.48   
SmallCap Value I Division  15.63   
 
 
Division  2007 Unit Value  2007 Total Return 
 
AIM V.I. SmallCap Equity Series I Division  $ –  (1.43)% and 3.87% 
American Century VP Income and Growth Class I Division  11.14   
Asset Allocation Division  26.65   
Balanced Division  2.27 and 21.41   
Bond Division  2.11 and 19.32   
Principal Capital Value Division  3.51, 28.99 and 42.27   
Diversified International Division  3.36 and 31.03   
Equity Growth Division  32.19  2.66 and 2.73 
Equity Income I Division  10.38   
Government & High Quality Bond Division  2.20 and 19.07   
Growth Division  2.33 and 22.46   
International Emerging Markets Division  41.62   

 



Principal Life Insurance Company
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)     
 
Division  2007 Unit Value  2007 Total Return 
 
International SmallCap Division  $33.26  –% 
  10.98, 11.37 and   
LargeCap Stock Index Division  11.55   
MidCap Division  4.41 and 41.53   
MidCap Growth Division  13.69 and 15.16   
MidCap Value Division  16.60 and 24.95   
Money Market Division  1.62 and 14.28   
Principal LifeTime Strategic Income Division  12.20   
Principal LifeTime 2010 Division  12.91   
Principal LifeTime 2020 Division  13.68   
Principal LifeTime 2030 Division  13.78   
Principal LifeTime 2040 Division  14.11   
Principal LifeTime 2050 Division  14.20   
Real Estate Securities Division  29.57   
SAM Balanced Portfolio Division  10.27   
SAM Conservative Balanced Portfolio Division  10.24   
SAM Conservative Growth Portfolio Division  10.27   
SAM Flexible Income Portfolio Division  10.18   
SAM Strategic Growth Portfolio Division    2.54 
SmallCap Division  13.45 and 17.04   
SmallCap Growth Division  11.15   
SmallCap Value Division  23.22   
 
 
Division  2006 Unit Value  2006 Total Return 
 
American Century VP Income & Growth Class I Division  $11.25  4.83% 
Asset Allocation Division  24.14   
Balanced Division  2.17 and 20.58   
Bond Division  2.05 and 18.92  0.35 
Capital Value Division  3.53, 29.38 and 42.51  4.47 
Diversified International Division  2.91 and 27.07  6.56 
Equity Growth Division  30.04   
Government & High Quality Bond Division  2.11 and 18.41  0.29 
Growth Division  1.90 and 18.46   
International Emerging Markets Division  29.66   
International SmallCap Division  30.83   
  10.57, 10.90 and   
LargeCap Stock Index Division  11.09  3.93 

 



Principal Life Insurance Company
Separate Account B
 
 
Notes to Financial Statements (continued)
 
 
 
 
6. Financial Highlights (continued)     
 
Division  2006 Unit Value  2006 Total Return 
 
MidCap Division  $4.05 and $38.42  4.32% 
MidCap Growth Division  12.51 and 13.80  3.76 
MidCap Value Division  16.98 and 25.43  4.92 
Money Market Division  1.55 and 13.79  0.60 
Principal LifeTime Strategic Income Division  12.10  8.89 
Principal LifeTime 2010 Division  12.60  10.91 
Principal LifeTime 2020 Division  13.21  13.73 
Principal LifeTime 2030 Division  13.17  13.40 
Principal LifeTime 2040 Division  13.41  13.70 
Principal LifeTime 2050 Division  13.48  14.06 
Real Estate Securities Division  36.38  3.71 
Short-Term Bond Division    0.44 
SmallCap Division  13.40 and 16.90  4.60 
SmallCap Growth Division  10.76  3.49 
SmallCap Value Division  25.99  4.97 

 


 

  Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholder
Principal Life Insurance Company

     We have audited the accompanying consolidated statements of financial position of Principal Life Insurance Company (“the Company”) as of December 31, 2010 and 2009, and the related consolidated statements of operations, stockholder’s equity and cash flows for each of the three years in the period ended December 31, 2010. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.

     We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Company’s internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Principal Life Insurance Company at December 31, 2010 and 2009, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2010, in conformity with U.S. generally accepted accounting principles.

     As discussed in Note 1 to the consolidated financial statements, in response to new accounting standards, the Company changed its methods of accounting for credit derivatives embedded in beneficial interests in securitized financial assets effective July 1, 2010; for variable interest entities effective January 1, 2010; for other-than-temporary impairments on debt securities and for the treatment of noncontrolling interests effective January 1, 2009; and for its pension and other postretirement benefits effective January 1, 2008.

  /s/ Ernst & Young LLP

Des Moines, Iowa
March 16, 2011


Principal Life Insurance Company
Consolidated Statements of Financial Position
 
  December 31, 
  2010  2009 
  (in millions) 
Assets     
Fixed maturities, available-for-sale (2010 includes $257.9 million related to consolidated variable interest     
entities)  $ 45,184.8  $ 43,518.4 
Fixed maturities, trading (2010 includes $131.4 million related to consolidated variable interest entities)  606.9  484.8 
Equity securities, available-for-sale  165.9  211.7 
Equity securities, trading (2010 includes $158.6 million related to consolidated variable interest entities)  258.3  177.2 
Mortgage loans  10,477.1  11,250.5 
Real estate  1,052.3  1,022.2 
Policy loans  878.3  881.3 
Other investments (2010 includes $128.7 million related to consolidated variable interest entities of     
which $128.3 million are measured at fair value under the fair value option)  1,407.6  1,398.5 
Total investments  60,031.2  58,944.6 
Cash and cash equivalents (2010 includes $100.0 million related to consolidated variable interest     
entities)  1,546.8  2,044.5 
Accrued investment income  655.7  681.7 
Premiums due and other receivables  999.7  1,011.2 
Deferred policy acquisition costs  3,258.8  3,454.8 
Property and equipment  432.4  466.0 
Goodwill  214.6  258.2 
Other intangibles  139.7  145.7 
Separate account assets  62,738.4  57,380.8 
Other assets  921.8  1,311.3 
Total assets  $ 130,939.1  $ 125,698.8 
 
Liabilities     
Contractholder funds  $ 37,092.1  $ 39,764.7 
Future policy benefits and claims  16,068.1  15,944.4 
Other policyholder funds  569.9  539.7 
Short-term debt  294.4  312.1 
Long-term debt  120.4  120.8 
Income taxes currently payable  0.3  1.9 
Deferred income taxes  267.8  4.9 
Separate account liabilities  62,738.4  57,380.8 
Other liabilities (2010 includes $433.6 million related to consolidated variable interest entities of which     
$114.5 million are measured at fair value under the fair value option)  5,821.5  5,162.6 
Total liabilities  122,972.9  119,231.9 
Stockholder’s equity     
Common stock, par value $1 per share — 5.0 million shares authorized, 2.5 million shares issued and     
outstanding (wholly owned indirectly by Principal Financial Group, Inc.)  2.5  2.5 
Additional paid-in capital  6,145.0  6,408.9 
Retained earnings  1,472.4  1,024.3 
Accumulated other comprehensive income (loss)  195.4  (1,086.8) 
Total stockholder’s equity attributable to Principal Life Insurance Company  7,815.3  6,348.9 
Noncontrolling interest  150.9  118.0 
Total stockholder’s equity  7,966.2  6,466.9 
Total liabilities and stockholder’s equity  $ 130,939.1  $ 125,698.8 
 
See accompanying notes.     

 



Principal Life Insurance Company
Consolidated Statements of Operations
 
  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Revenues       
Premiums and other considerations  $ 3,300.3  $ 3,511.5  $ 4,005.1 
Fees and other revenues  1,755.1  1,619.0  1,849.5 
Net investment income  3,085.8  3,188.2  3,472.0 
Net realized capital gains (losses), excluding impairment losses on available-for-sale       
securities  (47.4)  6.2  (144.9) 
Total other-than-temporary impairment losses on available-for-sale securities  (297.1)  (712.4)  (477.7) 
Portion of impairment losses on fixed maturities, available-for-sale recognized in other       
comprehensive income  56.1  260.9   
Net impairment losses on available-for-sale securities  (241.0)  (451.5)  (477.7) 
Net realized capital losses  (288.4)  (445.3)  (622.6) 
Total revenues  7,852.8  7,873.4  8,704.0 
Expenses       
Benefits, claims and settlement expenses  4,840.6  5,005.9  5,634.0 
Dividends to policyholders  219.9  242.2  267.3 
Operating expenses  2,169.4  1,975.1  2,345.7 
Total expenses  7,229.9  7,223.2  8,247.0 
Income before income taxes  622.9  650.2  457.0 
Income taxes  120.4  124.8  44.3 
Net income  502.5  525.4  412.7 
Net income attributable to noncontrolling interest  16.6  23.0  9.6 
Net income attributable to Principal Life Insurance Company  $ 485.9  $ 502.4  $ 403.1 
 
See accompanying notes.       

 



Principal Life Insurance Company
Consolidated Statements of Stockholder’s Equity
 
 
        Accumulated     
    Additional      other    Total 
  Common  paid-in  Retained     comprehensive  Noncontrolling  stockholder’s 
  stock  capital  earnings    income (loss)  interest  equity 
        (in millions)     
Balances at January 1, 2008  $ 2.5  $ 5,595.9  $ 760.8  $ 117.5  $ 89.9  $ 6,566.6 
Return of capital to parent    (5.2)          (5.2) 
Capital transactions of equity method investee, net of related income taxes    0.6          0.6 
Stock-based compensation and additional related tax benefits    35.3  (0.8)        34.5 
Dividends to parent      (5.5)        (5.5) 
Distributions to noncontrolling interest            (14.7)  (14.7) 
Contributions from noncontrolling interest            7.0  7.0 
Effects of changing postretirement benefit plan measurement date, net of related income               
taxes      0.9    (2.0)    (1.1) 
Comprehensive loss:               
Net income      403.1      9.6  412.7 
Net unrealized losses, net          (4,205.1)    (4,205.1) 
Foreign currency translation adjustment, net of related income taxes          (15.5)    (15.5) 
Unrecognized postretirement benefit obligation, net of related income taxes          (632.5)    (632.5) 
Comprehensive loss              (4,440.4) 
Balances at December 31, 2008  2.5  5,626.6  1,158.5    (4,737.6)  91.8  2,141.8 
Contributions from parent    795.9          795.9 
Stock-based compensation and additional related tax benefits    32.3  (1.5)        30.8 
Dividends to parent      (645.0)        (645.0) 
Distributions to noncontrolling interest            (7.1)  (7.1) 
Contributions from noncontrolling interest            10.1  10.1 
Purchase of subsidiary shares from noncontrolling interest    (45.9)        0.2  (45.7) 
Effects of reclassifying noncredit component of previously recognized impairment               
losses on fixed maturities, available-for-sale, net      9.9    (9.9)     
Comprehensive income:               
Net income      502.4      23.0  525.4 
Net unrealized gains, net          3,620.9    3,620.9 
Noncredit component of impairment losses on fixed maturities, available-for-sale, net          (152.9)    (152.9) 
Foreign currency translation adjustment, net of related income taxes          21.6    21.6 
Unrecognized postretirement benefit obligation, net of related income taxes          171.1    171.1 
Comprehensive income              4,186.1 
Balances at December 31, 2009  2.5  6,408.9  1,024.3    (1,086.8)  118.0  6,466.9 
Return of capital to parent    (301.8)          (301.8) 
Stock-based compensation and additional related tax benefits    37.9  (1.7)        36.2 
Distributions to noncontrolling interest            (7.8)  (7.8) 
Contributions from noncontrolling interest            24.1  24.1 
Effects of implementation of accounting change related to variable interest entities,               
net      (10.7)    10.7     
Effects of electing fair value option for fixed maturities upon implementation of               
accounting change related to embedded credit derivatives, net      (25.4)    25.4     
Comprehensive income:               
Net income      485.9      16.6  502.5 
Net unrealized gains, net          1,076.2    1,076.2 
Noncredit component of impairment losses on fixed maturities, available-for-sale, net          (33.5)    (33.5) 
Foreign currency translation adjustment, net of related income taxes          (4.6)    (4.6) 
Unrecognized postretirement benefit obligation, net of related income taxes          208.0    208.0 
Comprehensive income              1,748.6 
Balances at December 31, 2010  $ 2.5  $ 6,145.0  $ 1,472.4  $ 195.4  $ 150.9  $ 7,966.2 
 
See accompanying notes.               

 



Principal Life Insurance Company
Consolidated Statements of Cash Flows
 
    For the year ended December 31, 
    2010  2009  2008 
      (in millions)   
Operating activities         
Net income  $ 502.5  $ 525.4  $ 412.7 
Adjustments to reconcile net income to net cash provided by operating         
activities:         
Amortization of deferred policy acquisition costs    201.6  93.9  375.0 
Additions to deferred policy acquisition costs    (461.1)  (454.3)  (637.9) 
Accrued investment income    26.0  62.3  22.3 
Net cash flows for trading securities    78.8  299.9  (457.9) 
Premiums due and other receivables    1.3  (124.6)  (74.9) 
Contractholder and policyholder liabilities and dividends    1,165.9  1,422.3  2,010.4 
Current and deferred income taxes (benefits)    29.8  35.4  (194.3) 
Net realized capital losses    288.4  445.3  622.6 
Depreciation and amortization expense    139.1  98.4  91.4 
Mortgage loans held for sale, acquired or originated      (3.0)  (36.8) 
Mortgage loans held for sale, sold or repaid, net of gain    1.7  17.5  18.1 
Real estate acquired through operating activities      (19.8)  (77.5) 
Real estate sold through operating activities    116.5  5.2  24.5 
Stock-based compensation    36.2  30.0  23.2 
Other    621.3  152.4  (58.9) 
Net adjustments    2,245.5  2,060.9  1,649.3 
Net cash provided by operating activities    2,748.0  2,586.3  2,062.0 
Investing activities         
Available-for-sale securities:         
Purchases    (6,442.4)  (7,046.2)  (6,179.9) 
Sales    1,491.6  3,115.5  1,087.1 
Maturities    4,783.0  4,128.8  3,039.4 
Mortgage loans acquired or originated    (1,189.8)  (514.8)  (3,395.7) 
Mortgage loans sold or repaid    1,678.4  1,615.4  2,791.1 
Real estate acquired    (53.8)  (62.2)  (33.3) 
Real estate sold      25.3  68.7 
Net purchases of property and equipment    (9.8)  (17.9)  (104.1) 
Purchases of interest in subsidiaries, net of cash acquired      (45.7)  (18.0) 
Net change in other investments    (15.1)  (8.7)  (31.5) 
Net cash provided by (used in) investing activities  $ 242.1  $ 1,189.5  $ (2,776.2) 

 



Principal Life Insurance Company
Consolidated Statements of Cash Flows — (continued)
 
    For the year ended December 31, 
    2010  2009  2008 
      (in millions)   
Financing activities         
Proceeds from financing element derivatives  $ 79.3  $ 122.0  $ 142.2 
Payments for financing element derivatives    (46.5)  (67.4)  (114.6) 
Excess tax benefits from share-based payment arrangements    0.8  0.2  2.7 
Dividends to parent      (645.0)  (5.5) 
Capital contributions from (to) parent    (301.8)  795.9  (5.2) 
Issuance of long-term debt        0.1 
Principal repayments of long-term debt    (0.4)  (0.4)  (65.8) 
Net proceeds from (repayments of) short-term borrowings    (17.7)  21.0  (53.3) 
Investment contract deposits    4,099.9  4,220.2  11,349.0 
Investment contract withdrawals    (7,343.3)  (8,752.7)  (9,813.7) 
Net increase in banking operation deposits    46.2  43.9  373.1 
Other    (4.3)  (5.7)  (5.4) 
Net cash provided by (used in) financing activities    (3,487.8)  (4,268.0)  1,803.6 
Net increase (decrease) in cash and cash equivalents    (497.7)  (492.2)  1,089.4 
Cash and cash equivalents at beginning of year    2,044.5  2,536.7  1,447.3 
Cash and cash equivalents at end of year  $ 1,546.8  $ 2,044.5  $ 2,536.7 
 
Supplemental Information:         
Cash paid for interest  $ 10.7  $ 14.7  $ 15.2 
Cash paid for income taxes  $ 88.6  $ 107.1  $ 227.5 
 
See accompanying notes.         

 



Principal Life Insurance Company 
Notes to Consolidated Financial Statements 
December 31, 2010

 

1. Nature of Operations and Significant Accounting Policies 
 
Description of Business 
 
Principal Life Insurance Company (“PLIC”) along with its consolidated subsidiaries is a diversified financial services 
organization engaged in promoting retirement savings and investment and insurance products and services in the U.S. We are a 
direct wholly owned subsidiary of Principal Financial Services, Inc. (“PFSI”), which in turn is a direct wholly owned subsidiary 
of Principal Financial Group, Inc. (“PFG”). 
 
Basis of Presentation 
 
The accompanying consolidated financial statements, which include our majority-owned subsidiaries and consolidated 
variable interest entities (“VIEs”), have been prepared in conformity with U.S. generally accepted accounting principles (“U.S. 
GAAP”). Less than majority-owned entities in which we have at least a 20% interest and limited liability companies (“LLCs”), 
partnerships and real estate joint ventures in which we have at least a 5% interest, are reported on the equity method in the 
consolidated statements of financial position as other investments. Investments in LLCs, partnerships and real estate joint 
ventures in which we have an ownership percentage of 3% to 5% are accounted for under the equity or cost method depending 
upon the specific facts and circumstances of our ownership and involvement. All significant intercompany accounts and 
transactions have been eliminated. Information included in the notes to the financial statements excludes information applicable 
to less than majority-owned entities reported on the equity and cost methods, unless otherwise noted. 
 
We have evaluated subsequent events through March 16, 2011, which was the date our consolidated financial 
statements were issued. 
 
Reclassifications have been made to prior period financial statements to conform to the December 31, 2010, 
presentation. See Recent Accounting Pronouncements for impact of new accounting guidance on prior period financial 
statements. 
 
Closed Block 
 
We operate a closed block (“Closed Block”) for the benefit of individual participating dividend-paying policies in force 
at the time of the 1998 mutual insurance holding company (“MIHC”) formation. See Note 7, Closed Block, for further details. 
 
Recent Accounting Pronouncements 
 
In October 2010, the Financial Accounting Standards Board (“FASB”) issued authoritative guidance that modifies the 
definition of the types of costs incurred by insurance entities that can be capitalized in the successful acquisition of new or 
renewal insurance contracts. Capitalized costs should include incremental direct costs of contract acquisition, as well as certain 
costs related directly to acquisition activities such as underwriting, policy issuance and processing, medical and inspection and 
sales force contract selling. This guidance will be effective for us on January 1, 2012, with retrospective application permitted 
but not required. We are currently evaluating the impact this guidance will have on our consolidated financial statements. 
 
In July 2010, the FASB issued authoritative guidance that requires new and expanded disclosures related to the credit 
quality of financing receivables and the allowance for credit losses. Reporting entities are required to provide qualitative and 
quantitative disclosures on the allowance for credit losses, credit quality, impaired loans, modifications and nonaccrual and past 
due financing receivables. The disclosures are required to be presented on a disaggregated basis by portfolio segment and class 
of financing receivable. Disclosures required by the guidance that relate to the end of a reporting period were effective for us in 
our December 31, 2010, consolidated financial statements. See Note 5, Investments, for further details. Disclosures required by 
the guidance that relate to an activity that occurs during a reporting period will be effective for us on January 1, 2011, and will 
not have a material impact on our consolidated financial statements. In January 2011, the FASB issued authoritative guidance 
that deferred indefinitely the disclosures relating to troubled debt restructuring. 
 
In April 2010, the FASB issued authoritative guidance addressing how investments held through the separate accounts 
of an insurance entity affect the entity’s consolidation analysis. This guidance clarifies that an insurance entity should not 
consider any separate account interests held for the benefit of policyholders in an investment to be the insurer’s interests and 
should not combine those interests with its general account interest in the same investment when assessing the investment for 
consolidation. This guidance will be effective for us on January 1, 2011, and will not have a material impact on our consolidated 
financial statements. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

1. Nature of Operations and Significant Accounting Policies — (continued) 
 
In March 2010, the FASB issued authoritative guidance that amends and clarifies the guidance on evaluation of credit 
derivatives embedded in beneficial interests in securitized financial assets, including asset-backed securities, credit-linked notes, 
collateralized loan obligations and collateralized debt obligations (“CDOs”). This guidance eliminates the scope exception for 
bifurcation of embedded credit derivatives in interests in securitized financial assets, unless they are created solely by 
subordination of one financial instrument to another. We adopted this guidance effective July 1, 2010, and within the scope of 
this guidance reclassified fixed maturities with a fair value of $75.3 million, from available-for-sale to trading. The cumulative 
change in accounting principle related to unrealized losses on these fixed maturities resulted in a net $25.4 million decrease to 
retained earnings, with a corresponding increase to accumulated other comprehensive income (“AOCI”). 
 
In January 2010, the FASB issued authoritative guidance that requires new disclosures related to fair value 
measurements and clarifies existing disclosure requirements about the level of disaggregation, inputs and valuation techniques. 
Specifically, reporting entities now must disclose separately the amounts of significant transfers in and out of Level 1 and Level 
2 fair value measurements and describe the reasons for the transfers. In addition, in the reconciliation for Level 3 fair value 
measurements, a reporting entity should present separately information about purchases, sales, issuances and settlements. The 
guidance clarifies that a reporting entity needs to use judgment in determining the appropriate classes of assets and liabilities for 
disclosure of fair value measurement, considering the level of disaggregated information required by other applicable U.S. 
GAAP guidance and should also provide disclosures about the valuation techniques and inputs used to measure fair value for 
each class of assets and liabilities. This guidance was effective for us on January 1, 2010, except for the disclosures about 
purchases, sales, issuances and settlements in the reconciliation for Level 3 fair value measurements, which will be effective for 
us on January 1, 2011. This guidance will not have a material impact on our consolidated financial statements. 
 
In September 2009, FASB issued authoritative guidance for measuring the fair value of certain alternative investments 
and to offer investors a practical means for measuring the fair value of investments in certain entities that calculate net asset 
value per share. This guidance was effective for us on October 1, 2009, and did not have a material impact on our consolidated 
financial statements. 
 
In August 2009, the FASB issued authoritative guidance to provide additional guidance on measuring the fair value of 
liabilities. This guidance clarifies that the quoted price for the identical liability, when traded as an asset in an active market, is 
also a Level 1 measurement for that liability when no adjustment to the quoted price is required. In the absence of a quoted price 
in an active market, an entity must use one or more of the following valuation techniques to estimate fair value: (1) a valuation 
technique that uses a quoted price (a) of an identical liability when traded as an asset or (b) of a similar liability when traded as 
an asset; or (2) another valuation technique such as (a) a present value technique or (b) a technique based on the amount an 
entity would pay to transfer the identical liability or would receive to enter into an identical liability. This guidance was effective 
for us on October 1, 2009, and did not have a material impact on our consolidated financial statements. 
 
In June 2009, the FASB issued authoritative guidance for the establishment of the FASB Accounting Standards 
CodificationTM (“Codification”) as the source of authoritative accounting principles recognized by the FASB to be applied by 
nongovernmental entities in the preparation of financial statements in conformity with U.S. GAAP. Rules and interpretive 
releases of the Securities and Exchange Commission (“SEC”) under federal securities laws are also sources of authoritative 
U.S. GAAP for SEC registrants. All guidance contained in the Codification carries an equal level of authority. This guidance 
was effective for us on July 1, 2009, and did not have a material impact on our consolidated financial statements. 
 
In June 2009, the FASB issued authoritative guidance to improve the relevance, representational faithfulness and 
comparability of the information that a reporting entity provides in its financial reports about a transfer of financial assets; the 
effects of a transfer on its financial position, financial performance and cash flows; and a transferor’s continuing involvement 
in transferred financial assets. The most significant change is the elimination of the concept of a qualifying special-purpose 
entity (“QSPE”). Therefore, former QSPEs, as defined under previous accounting standards, should be evaluated for 
consolidation by reporting entities on and after the effective date in accordance with the applicable consolidation guidance. 
This guidance was effective for us on January 1, 2010, and did not have a material impact on our consolidated financial 
statements. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

1. Nature of Operations and Significant Accounting Policies — (continued) 
 
Also in June 2009, the FASB issued authoritative guidance related to the accounting for VIEs, which amends prior 
guidance and requires an enterprise to perform an analysis to determine whether the enterprise’s variable interest or interests 
give it a controlling financial interest in a VIE. This analysis identifies the primary beneficiary of a VIE as the enterprise with 
(1) the power to direct the activities of a VIE that most significantly impact the entity’s economic performance and (2) the 
obligation to absorb losses of the entity or the right to receive benefits from the entity that could potentially be significant to 
the VIE. In addition, this guidance requires ongoing reassessments of whether an enterprise is the primary beneficiary of a 
VIE. Furthermore, we are required to enhance disclosures that will provide users of financial statements with more 
transparent information about an enterprise’s involvement in a VIE. We adopted this guidance prospectively effective 
January 1, 2010. Due to the implementation of this guidance, certain previously unconsolidated VIEs were consolidated and 
certain previously consolidated VIEs were deconsolidated. The cumulative change in accounting principle from adopting this 
guidance resulted in a net $10.7 million decrease to retained earnings and a net $10.7 million increase to AOCI. In February 
2010, the FASB issued an amendment to this guidance. The amendment indefinitely defers the consolidation requirements 
for reporting enterprises’ interests in entities that have the characteristics of investment companies and regulated money 
market funds. This amendment was effective January 1, 2010, and did not have a material impact to our consolidated 
financial statements. The required disclosures are included in our consolidated financial statements. See Note 4, Variable 
Interest Entities, for further details. 
 
In April 2009, the FASB issued authoritative guidance which relates to the recognition and presentation of an other- 
than-temporary impairment (“OTTI”) of securities and requires additional disclosures. The recognition provisions apply only 
to debt securities classified as available-for-sale and held-to-maturity, while the presentation and disclosure requirements 
apply to both debt and equity securities. An impaired debt security will be considered other-than-temporarily impaired if a 
holder has the intent to sell, or it more likely than not will be required to sell prior to recovery of the amortized cost. If a 
holder of a debt security does not expect recovery of the entire cost basis, even if there is no intention to sell the security, it 
will be considered an OTTI as well. This guidance also changes how an entity recognizes an OTTI for a debt security by 
separating the loss between the amount representing the credit loss and the amount relating to other factors, if a holder does 
not have the intent to sell or it more likely than not will not be required to sell prior to recovery of the amortized cost less any 
current period credit loss. Credit losses will be recognized in net income and losses relating to other factors will be 
recognized in other comprehensive income (“OCI”). If the holder has the intent to sell or it more likely than not will be 
required to sell before its recovery of amortized cost less any current period credit loss, the entire OTTI will continue to be 
recognized in net income. Furthermore, this guidance requires a cumulative effect adjustment to the opening balance of 
retained earnings in the period of adoption with a corresponding adjustment to accumulated OCI. We adopted this guidance 
effective January 1, 2009. The cumulative change in accounting principle from adopting this guidance resulted in a net $9.9 
million increase to retained earnings and a corresponding decrease to accumulated OCI. The required disclosures have been 
included in our consolidated financial statements. 
 
Also in April 2009, the FASB issued authoritative guidance which provides additional information on estimating fair 
value when the volume and level of activity for an asset or liability have significantly decreased in relation to normal market 
activity for the asset or liability and clarifies that the use of multiple valuation techniques may be appropriate. It also provides 
additional guidance on circumstances that may indicate a transaction is not orderly. Further, it requires additional disclosures 
about fair value measurements in annual and interim reporting periods. We adopted this guidance effective January 1, 2009, and 
it did not have a material impact on our consolidated financial statements. See Note 15, Fair Value Measurements, for further 
details. 
 
In January 2009, the FASB issued authoritative guidance related to the assessment of the OTTI of certain beneficial 
interests in securitized financial assets, which eliminated the requirement that a financial instrument holder’s best estimate of 
cash flows be based upon those that a market participant would use. Instead, this guidance requires the use of management’s 
judgment in the determination of whether it is probable there has been an adverse change in estimated cash flow. This guidance 
was effective for us on October 1, 2008, and did not have a material impact on our consolidated financial statements. 
 
In December 2008, the FASB issued authoritative guidance requiring additional disclosures by public entities with 
continuing involvement in transfers of financial assets to special purpose entities and with variable interests in VIEs. This 
guidance was effective for us on October 1, 2008. We have included the required disclosures in our consolidated financial 
statements. See Note 4, Variable Interest Entities for further details. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

1. Nature of Operations and Significant Accounting Policies — (continued) 
 
In September 2008, the FASB issued authoritative guidance (1) requiring disclosures by sellers of credit derivatives, 
including credit derivatives embedded in a hybrid instrument and (2) requiring an additional disclosure about the current 
status of the payment/performance risk of a guarantee. This guidance was effective for us on October 1, 2008. We have 
included the required disclosures in our consolidated financial statements. See Note 6, Derivative Financial Instruments, for 
further details relating to our credit derivatives. 
 
In March 2008, the FASB issued authoritative guidance requiring (1) qualitative disclosures about objectives and 
strategies for using derivatives, (2) quantitative disclosures about fair value amounts of gains and losses on derivative 
instruments and related hedged items and (3) disclosures about credit-risk-related contingent features in derivative instruments. 
The disclosures are intended to provide users of financial statements with an enhanced understanding of how and why derivative 
instruments are used, how they are accounted for and the financial statement impacts. We adopted these changes on January 1, 
2009. See Note 6, Derivative Financial Instruments, for further details. 
 
In December 2007, the FASB issued authoritative guidance requiring that the acquiring entity in a business 
combination establish the acquisition-date fair value as the measurement objective for all assets acquired and liabilities assumed, 
including any noncontrolling interests, and requires the acquirer to disclose additional information needed to more 
comprehensively evaluate and understand the nature and financial effect of the business combination. In addition, direct 
acquisition costs are to be expensed. We adopted this guidance on January 1, 2009, and all requirements are applied 
prospectively. 
 
Also in December 2007, the FASB issued authoritative guidance mandating the following changes to noncontrolling 
interests:   
 
(1)  Noncontrolling interests are to be treated as a separate component of equity, rather than as a liability or other item 
  outside of equity. 
(2)  Net income includes the total income of all consolidated subsidiaries, with separate disclosures on the face of the 
  statement of operations of the income attributable to controlling and noncontrolling interests. Previously, net 
  income attributable to the noncontrolling interest was reported as an operating expense in arriving at consolidated 
  net income. 
(3)  This guidance revises the accounting requirements for changes in a parent’s ownership interest when the parent 
  retains control and for changes in a parent’s ownership interest that results in deconsolidation. 
 
We adopted this guidance on January 1, 2009. Presentation and disclosure requirements have been applied 
retrospectively for all periods presented. All other requirements have been applied prospectively. 
 
In February 2007, the FASB issued authoritative guidance permitting entities to choose, at specified election dates, to 
measure eligible financial instruments and certain other items at fair value that are not currently required to be reported at fair 
value. Unrealized gains and losses on items for which the fair value option is elected shall be reported in net income. The 
decision about whether to elect the fair value option (1) is applied instrument by instrument, with certain exceptions (2) is 
irrevocable and (3) is applied to an entire instrument and not only to specified risks, specific cash flows, or portions of that 
instrument. This guidance also requires additional disclosures that are intended to facilitate comparisons between entities that 
choose different measurement attributes for similar assets and liabilities and between assets and liabilities in the financial 
statements of an entity that selects different measurement attributes for similar assets and liabilities. At the effective date, the fair 
value option may be elected for eligible items that exist at that date and the effect of the first remeasurement to fair value for 
those items should be reported as a cumulative effect adjustment to retained earnings. We adopted this guidance on January 1, 
2008, and the resulting cumulative effect of the change in accounting principle was immaterial. Therefore, the pre-tax 
cumulative effect of the change in accounting principle is reflected in net realized capital gains (losses). Election of this option 
upon acquisition or assumption of eligible items could introduce period to period volatility in net income. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

1. Nature of Operations and Significant Accounting Policies — (continued) 
 
  In September 2006, the FASB issued authoritative guidance related to defined benefit pension plans and other 
postretirement benefit plans, which eliminated the ability to choose a measurement date by requiring that plan assets and benefit 
obligations be measured as of the annual balance sheet date. This guidance was effective for us on December 31, 2008. For 
2007, we used a measurement date of October 1 for the measurement of plan assets and benefit obligations. Two transition 
methods were available when implementing the change in measurement date for 2008. We chose the alternative that allowed us 
to use the October 1, 2007, measurement date as a basis for determining the 2008 expense and transition adjustment. The effect 
of changing the measurement date resulted in a $0.9 million increase to retained earnings and a $2.0 million decrease to 
accumulated OCI in the first quarter of 2008. 
 
  In September 2006, the FASB issued authoritative guidance for using fair value to measure assets and liabilities, which 
applies whenever other standards require or permit assets or liabilities to be measured at fair value, but does not expand the use 
of fair value measurement. This guidance establishes a fair value hierarchy that gives the highest priority to quoted prices in 
active markets and the lowest priority to unobservable data, and requires fair value measurements to be separately disclosed by 
level within the hierarchy. In February 2008, the FASB deferred the effective date of this guidance for one year for nonfinancial 
assets and nonfinancial liabilities that are recognized or disclosed at fair value on a nonrecurring basis. In February 2008, the 
FASB issued authoritative guidance excluding instruments covered by lease accounting and its related interpretive guidance 
from the scope of its fair value measurement guidance. In October 2008, the FASB issued authoritative guidance which clarifies 
the application of its fair value measurement guidance in an inactive market and provides an illustrative example to demonstrate 
how the fair value of a financial asset is determined when the market for that financial asset is inactive. Our adoption of the 
FASB’s fair value measurement guidance on January 1, 2008, for assets and liabilities measured at fair value on a recurring 
basis and financial assets and liabilities measured at fair value on a nonrecurring basis did not have a material impact on our 
consolidated financial statements. We deferred the adoption for nonfinancial assets and liabilities measured at fair value on a 
nonrecurring basis until January 1, 2009, which also did not have a material impact on our consolidated financial statements. See 
Note 15, Fair Value Measurements, for further details. 
 
Use of Estimates in the Preparation of Financial Statements 
 
  The preparation of our consolidated financial statements and accompanying notes requires management to make 
estimates and assumptions that affect the amounts reported and disclosed. These estimates and assumptions could change in the 
future as more information becomes known, which could impact the amounts reported and disclosed in the consolidated 
financial statements and accompanying notes. The most critical estimates include those used in determining: 
 
  the fair value of investments in the absence of quoted market values; 
  investment impairments and valuation allowances; 
  the fair value of and accounting for derivatives; 
  the deferred policy acquisition costs (“DPAC”) and other actuarial balances where the amortization is based on 
  estimated gross profits; 
  the measurement of goodwill, indefinite lived intangible assets, finite lived intangible assets and related impairments 
  or amortization, if any; 
  the liability for future policy benefits and claims; 
  the value of our pension and other postretirement benefit obligations and 
  accounting for income taxes and the valuation of deferred tax assets. 
 
  A description of such critical estimates is incorporated within the discussion of the related accounting policies which 
follow. In applying these policies, management makes subjective and complex judgments that frequently require estimates 
about matters that are inherently uncertain. Many of these policies, estimates and related judgments are common in the 
insurance and financial services industries; others are specific to our businesses and operations. Actual results could differ 
from these estimates. 
 
Cash and Cash Equivalents 
 
  Cash and cash equivalents include cash on hand, money market instruments and other debt issues with a maturity date 
of three months or less when purchased. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

1. Nature of Operations and Significant Accounting Policies — (continued) 
 
Investments 
 
Fixed maturities include bonds, mortgage-backed securities, redeemable preferred stock and certain nonredeemable 
preferred stock. Equity securities include mutual funds, common stock and nonredeemable preferred stock. We classify fixed 
maturities and equity securities as either available-for-sale or trading at the time of the purchase and, accordingly, carry them at 
fair value. See Note 15, Fair Value Measurements, for policies related to the determination of fair value. Unrealized gains and 
losses related to available-for-sale securities, excluding those in fair value hedging relationships, are reflected in stockholder’s 
equity, net of adjustments related to DPAC, sales inducements, unearned revenue reserves, derivatives in cash flow hedge 
relationships and applicable income taxes. Unrealized gains and losses related to available-for-sale securities in fair value 
hedging relationships and mark-to-market adjustments on trading securities are reflected in net realized capital gains (losses). 
 
The cost of fixed maturities is adjusted for amortization of premiums and accrual of discounts, both computed using the 
interest method. The cost of fixed maturities and equity securities is adjusted for declines in value that are other than temporary. 
Impairments in value deemed to be other than temporary are primarily reported in net income as a component of net realized 
capital gains (losses), with noncredit impairment losses for certain fixed maturities reported in OCI. See further discussion in 
Note 4, Investments. For loan-backed and structured securities, we recognize income using a constant effective yield based on 
currently anticipated cash flows. 
 
Real estate investments are reported at cost less accumulated depreciation. The initial cost bases of properties acquired 
through loan foreclosures are the lower of the fair market values of the properties at the time of foreclosure or the outstanding 
loan balance. Buildings and land improvements are generally depreciated on the straight-line method over the estimated useful 
life of improvements and tenant improvement costs are depreciated on the straight-line method over the term of the related lease. 
We recognize impairment losses for properties when indicators of impairment are present and a property's expected 
undiscounted cash flows are not sufficient to recover the property's carrying value. In such cases, the cost bases of the properties 
are reduced to fair value. Real estate expected to be disposed is carried at the lower of cost or fair value, less cost to sell, with 
valuation allowances established accordingly and depreciation no longer recognized. The carrying amount of real estate held for 
sale was $41.7 million and $23.8 million as of December 31, 2010 and 2009, respectively. Any impairment losses and any 
changes in valuation allowances are reported in net income. 
 
Commercial and residential mortgage loans are generally reported at cost adjusted for amortization of premiums and 
accrual of discounts, computed using the interest method, net of valuation allowances. Interest income is accrued on the 
principal amount of the loan based on the loan’s contractual interest rate. Interest income, as well as prepayment of fees and the 
amortization of the related premium or discount, is reported in net investment income. Any changes in the valuation allowances 
are reported in net income as net realized capital gains (losses). We measure impairment based upon the difference between 
carrying value and estimated value less cost to sell. Estimated value is based on either the present value of expected cash flows 
discounted at the loan's effective interest rate, the loan's observable market price or the fair value of the collateral. If foreclosure 
is probable, the measurement of any valuation allowance is based upon the fair value of the collateral. 
 
Net realized capital gains and losses on sales of investments are determined on the basis of specific identification. In 
general, in addition to realized capital gains and losses on investment sales and periodic settlements on derivatives not 
designated as hedges, we report gains and losses related to the following in net realized capital gains (losses): other than 
temporary impairments of securities and subsequent recoveries, mark-to-market adjustments on trading securities, mark-to- 
market adjustments on certain seed money investments, fair value and cash flow hedge ineffectiveness, mark-to-market 
adjustments on derivatives not designated as hedges, changes in the mortgage loan valuation allowance provision and 
subsequent commercial mortgage loan recoveries and impairments of real estate held for investment. Investment gains and 
losses on sales of certain real estate held for sale, which do not meet the criteria for classification as a discontinued operation are 
reported as net investment income and are excluded from net realized capital gains (losses). 
 
Policy loans and other investments, excluding investments in unconsolidated entities, are primarily reported at cost. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

1. Nature of Operations and Significant Accounting Policies — (continued) 
 
Derivatives   
Overview. Derivatives are financial instruments whose values are derived from interest rates, foreign exchange rates, 
financial indices or the values of securities. Derivatives generally used by us include interest rate swaps, interest rate collars, 
swaptions, futures, currency swaps, credit default swaps and options. Derivatives may be exchange traded or contracted in the 
over-the-counter market. Derivative positions are either assets or liabilities in the consolidated statements of financial position 
and are measured at fair value, generally by obtaining quoted market prices or through the use of pricing models. See Note 15, 
Fair Value Measurements, for policies related to the determination of fair value. Fair values can be affected by changes in 
interest rates, foreign exchange rates, financial indices, values of securities, credit spreads, and market volatility and liquidity. 
Accounting and Financial Statement Presentation. We designate derivatives as either: 
(a)  a hedge of the exposure to changes in the fair value of a recognized asset or liability or an unrecognized firm 
  commitment, including those denominated in a foreign currency (“fair value hedge”); 
(b)  a hedge of a forecasted transaction or the exposure to variability of cash flows to be received or paid related to 
  a recognized asset or liability, including those denominated in a foreign currency (“cash flow hedge”) or 
(c)  a derivative not designated as a hedging instrument. 
 
Our accounting for the ongoing changes in fair value of a derivative depends on the intended use of the derivative and 
the designation, as described above, and is determined when the derivative contract is entered into or at the time of 
redesignation. Hedge accounting is used for derivatives that are specifically designated in advance as hedges and that reduce our 
exposure to an indicated risk by having a high correlation between changes in the value of the derivatives and the items being 
hedged at both the inception of the hedge and throughout the hedge period. 
 
Fair Value Hedges. When a derivative is designated as a fair value hedge and is determined to be highly effective, 
changes in its fair value, along with changes in the fair value of the hedged asset, liability or firm commitment attributable to the 
hedged risk, are reported in net realized capital gains (losses). Any difference between the net change in fair value of the 
derivative and the hedged item represents hedge ineffectiveness. 
 
Cash Flow Hedges. When a derivative is designated as a cash flow hedge and is determined to be highly effective, 
changes in its fair value are recorded as a component of OCI. Any hedge ineffectiveness is recorded immediately in net income. 
At the time the variability of cash flows being hedged impacts net income, the related portion of deferred gains or losses on the 
derivative instrument is reclassified and reported in net income. 
 
Non-Hedge Derivatives. If a derivative does not qualify or is not designated for hedge accounting, all changes in fair 
value are reported in net income without considering the changes in the fair value of the economically associated assets or 
liabilities.   
 
Hedge Documentation and Effectiveness Testing. At inception, we formally document all relationships between 
hedging instruments and hedged items, as well as our risk management objective and strategy for undertaking various hedge 
transactions. This process includes associating all derivatives designated as fair value or cash flow hedges with specific assets or 
liabilities on the statement of financial position or with specific firm commitments or forecasted transactions. Effectiveness of 
the hedge is formally assessed at inception and throughout the life of the hedging relationship. Even if a derivative is highly 
effective and qualifies for hedge accounting treatment, the hedge might have some ineffectiveness. 
We use qualitative and quantitative methods to assess hedge effectiveness. Qualitative methods may include 
monitoring changes to terms and conditions and counterparty credit ratings. Quantitative methods may include statistical tests 
including regression analysis and minimum variance and dollar offset techniques. 
 
Termination of Hedge Accounting. We prospectively discontinue hedge accounting when (1) the criteria to qualify for 
hedge accounting is no longer met, e.g., a derivative is determined to no longer be highly effective in offsetting the change in fair 
value or cash flows of a hedged item; (2) the derivative expires, is sold, terminated or exercised or (3) we remove the designation 
of the derivative being the hedging instrument for a fair value or cash flow hedge. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
1. Nature of Operations and Significant Accounting Policies — (continued) 
 
If it is determined that a derivative no longer qualifies as an effective hedge, the derivative will continue to be carried 
on the consolidated statements of financial position at its fair value, with changes in fair value recognized prospectively in net 
realized capital gains (losses). The asset or liability under a fair value hedge will no longer be adjusted for changes in fair value 
pursuant to hedging rules and the existing basis adjustment is amortized to the consolidated statements of operations line 
associated with the asset or liability. The component of OCI related to discontinued cash flow hedges that are no longer highly 
effective is amortized to the consolidated statements of operations consistent with the net income impacts of the original hedged 
cash flows. If a cash flow hedge is discontinued because it is probable the hedged forecasted transaction will not occur, the 
deferred gain or loss is immediately reclassified from OCI into net income. 
 
Embedded Derivatives. We purchase and issue certain financial instruments and products that contain a derivative that 
is embedded in the financial instrument or product. We assess whether this embedded derivative is clearly and closely related to 
the asset or liability that serves as its host contract. If we deem that the embedded derivative's terms are not clearly and closely 
related to the host contract, and a separate instrument with the same terms would qualify as a derivative instrument, the 
derivative is bifurcated from that contract and held at fair value on the consolidated statements of financial position, with 
changes in fair value reported in net income. 
 
Contractholder and Policyholder Liabilities 
 
Contractholder and policyholder liabilities (contractholder funds, future policy benefits and claims and other 
policyholder funds) include reserves for investment contracts and reserves for universal life, term life insurance, participating 
traditional individual life insurance, group life insurance, accident and health insurance and disability income policies, as well as 
a provision for dividends on participating policies. 
 
Investment contracts are contractholders' funds on deposit with us and generally include reserves for pension and 
annuity contracts. Reserves on investment contracts are equal to the cumulative deposits less any applicable charges and 
withdrawals plus credited interest. Reserves for universal life insurance contracts are equal to cumulative deposits less charges 
plus credited interest, which represents the account balances that accrue to the benefit of the policyholders. 
 
We hold additional reserves on certain long duration contracts where benefit features result in gains in early years 
followed by losses in later years, universal life/variable universal life contracts that contain no lapse guarantee features, or 
annuities with guaranteed minimum death benefits. 
 
Reserves for nonparticipating term life insurance and disability income contracts are computed on a basis of assumed 
investment yield, mortality, morbidity and expenses, including a provision for adverse deviation, which generally varies by plan, 
year of issue and policy duration. Investment yield is based on our experience. Mortality, morbidity and withdrawal rate 
assumptions are based on our experience and are periodically reviewed against both industry standards and experience. 
 
Reserves for participating life insurance contracts are based on the net level premium reserve for death and endowment 
policy benefits. This net level premium reserve is calculated based on dividend fund interest rates and mortality rates guaranteed 
in calculating the cash surrender values described in the contract. 
 
Participating business represented approximately 16%, 17% and 17% of our life insurance in force and 53%, 55% and 
57% of the number of life insurance policies in force at December 31, 2010, 2009 and 2008, respectively. Participating business 
represented approximately 67%, 68% and 68% of life insurance premiums for the years ended December 31, 2010, 2009 and 
2008, respectively. The amount of dividends to policyholders is declared annually by our Board of Directors. The amount of 
dividends to be paid to policyholders is determined after consideration of several factors including interest, mortality, morbidity 
and other expense experience for the year and judgment as to the appropriate level of statutory surplus to be retained by us. At 
the end of the reporting period, we establish a dividend liability for the pro rata portion of the dividends expected to be paid on 
or before the next policy anniversary date. 
 
Some of our policies and contracts require payment of fees or other policyholder assessments in advance for services 
that will be rendered over the estimated lives of the policies and contracts. These payments are established as unearned revenue 
liabilities upon receipt and included in other policyholder funds in the consolidated statements of financial position. These 
unearned revenue reserves are amortized to operations over the estimated lives of these policies and contracts in relation to the 
emergence of estimated gross profit margins. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

1. Nature of Operations and Significant Accounting Policies — (continued) 
 
The liability for unpaid disability and health claims is an estimate of the ultimate net cost of reported and unreported 
losses not yet settled. This liability is estimated using actuarial analyses and case basis evaluations. Although considerable 
variability is inherent in such estimates, we believe that the liability for unpaid claims is adequate. These estimates are 
continually reviewed and, as adjustments to this liability become necessary, such adjustments are reflected in net income. 
 
Recognition of Premiums and Other Considerations, Fees and Other Revenues and Benefits 
 
Traditional individual life insurance products include those products with fixed and guaranteed premiums and benefits 
and consist principally of whole life and term life insurance policies. Premiums from these products are recognized as premium 
revenue when due. Related policy benefits and expenses for individual life products are associated with earned premiums and 
result in the recognition of profits over the expected term of the policies and contracts. 
 
Immediate annuities with life contingencies include products with fixed and guaranteed annuity considerations and 
benefits and consist principally of group and individual single premium annuities with life contingencies. Annuity considerations 
from these products are recognized as revenue. However, the collection of these annuity considerations does not represent the 
completion of the earnings process, as we establish annuity reserves, using estimates for mortality and investment assumptions, 
which include provision for adverse deviation as required by U.S. GAAP. We anticipate profits to emerge over the life of the 
annuity products as we earn investment income, pay benefits and release reserves. 
 
Group life and health insurance premiums are generally recorded as premium revenue over the term of the coverage. 
Certain group contracts contain experience premium refund provisions based on a pre-defined formula that reflects their claim 
experience. Experience premium refunds reduce revenue over the term of the coverage and are adjusted to reflect current 
experience. Related policy benefits and expenses for group life and health insurance products are associated with earned 
premiums and result in the recognition of profits over the term of the policies and contracts. Fees for contracts providing claim 
processing or other administrative services are recorded as revenue over the period the service is provided. 
 
Universal life-type policies are insurance contracts with terms that are not fixed. Amounts received as payments for 
such contracts are not reported as premium revenues. Revenues for universal life-type insurance contracts consist of policy 
charges for the cost of insurance, policy initiation and administration, surrender charges and other fees that have been assessed 
against policy account values and investment income. Policy benefits and claims that are charged to expense include interest 
credited to contracts and benefit claims incurred in the period in excess of related policy account balances. 
 
Investment contracts do not subject us to significant risks arising from policyholder mortality or morbidity and consist 
primarily of guaranteed investment contracts (“GICs”), funding agreements and certain deferred annuities. Amounts received as 
payments for investment contracts are established as investment contract liability balances and are not reported as premium 
revenues. Revenues for investment contracts consist of investment income and policy administration charges. Investment 
contract benefits that are charged to expense include benefit claims incurred in the period in excess of related investment 
contract liability balances and interest credited to investment contract liability balances. 
 
Fees and other revenues are earned for asset management services provided to retail and institutional clients based 
largely upon contractual rates applied to the market value of the client's portfolio. Additionally, fees and other revenues are 
earned for administrative services performed including recordkeeping and reporting services for retirement savings plans. Fees 
and other revenues received for performance of asset management and administrative services are recognized as revenue when 
earned, typically when the service is performed. 
 
Deferred Policy Acquisition Costs 
 
Commissions and other costs (underwriting, issuance and field expenses) that vary with and are primarily related to the 
acquisition of new and renewal insurance policies and investment contract business are capitalized to the extent recoverable. 
Maintenance costs and acquisition costs that are not deferrable are charged to operations as incurred. 
 
DPAC for universal life-type insurance contracts, participating life insurance policies and certain investment contracts 
are being amortized over the lives of the policies and contracts in relation to the emergence of estimated gross profit margins. 
This amortization is adjusted in the current period when estimated gross profits are revised. For individual variable life 
insurance, individual variable annuities and group annuities which have separate account equity investment options, we utilize a 
mean reversion method (reversion to the mean assumption), a common industry practice, to determine the future domestic equity 
market growth assumption used for the amortization of DPAC. The DPAC of nonparticipating term life insurance and individual 
disability policies are being amortized over the premium-paying period of the related policies using assumptions consistent with 
those used in computing policyholder liabilities. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

1. Nature of Operations and Significant Accounting Policies — (continued) 
 
DPAC are subject to recoverability testing at the time of policy issue and loss recognition testing on an annual basis, or 
when an event occurs that may warrant loss recognition. If loss recognition is necessary, DPAC would be written off to the 
extent that it is determined that future policy premiums and investment income or gross profits are not adequate to cover related 
losses and expenses. 
 
Deferred Policy Acquisition Costs on Internal Replacements 
 
All insurance and investment contract modifications and replacements are reviewed to determine if the internal 
replacement results in a substantially changed contract. If so, the acquisition costs, sales inducements and unearned revenue 
associated with the new contract are deferred and amortized over the lifetime of the new contract. In addition, the existing 
DPAC, sales inducement costs and unearned revenue balances associated with the replaced contract are written off. If an internal 
replacement results in a substantially unchanged contract, the acquisition costs, sales inducements and unearned revenue 
associated with the new contract are immediately recognized in the period incurred. In addition, the existing DPAC, sales 
inducement costs or unearned revenue balance associated with the replaced contract is not written off, but instead is carried over 
to the new contract. 
 
Long-Term Debt 
 
Long-term debt includes notes payable, nonrecourse mortgages and other debt with a maturity date greater than one 
year at the date of issuance. Current maturities of long-term debt are classified as long-term debt in our statement of financial 
position. 
 
Reinsurance 
 
We enter into reinsurance agreements with other companies in the normal course of business. We may assume 
reinsurance from or cede reinsurance to other companies. Assets and liabilities related to reinsurance ceded are reported on a 
gross basis. Premiums and expenses are reported net of reinsurance ceded. The cost of reinsurance related to long-duration 
contracts is accounted for over the life of the underlying reinsured policies using assumptions consistent with those used to 
account for the underlying policies. We are contingently liable with respect to reinsurance ceded to other companies in the event 
the reinsurer is unable to meet the obligations it has assumed. At December 31, 2010 and 2009, our largest exposures to a single 
third-party reinsurer in our individual life insurance business was $23.3 billion and $22.0 billion of life insurance in force, 
representing 15% and 14% of total net individual life insurance in force, respectively. The financial statement exposure is 
limited to the reinsurance recoverable related to this single third party reinsurer, which was $27.5 million and $26.8 million at 
December 31, 2010 and 2009, respectively. 
 
The effects of reinsurance on premiums and other considerations and policy and contract benefits were as follows: 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Premiums and other considerations:       
Direct  $ 3,604.0  $ 3,807.9 $  4,290.5 
Assumed  3.5  5.2  9.7 
Ceded  (307.2)  (301.6)  (295.1) 
Net premiums and other considerations  $ 3,300.3  $ 3,511.5 $  4,005.1 
Benefits, claims and settlement expenses:       
Direct  $ 5,007.4  $ 5,234.0 $  5,853.7 
Assumed  36.8  38.9  43.5 
Ceded  (203.6)  (267.0)  (263.2) 
Net benefits, claims and settlement expenses  $ 4,840.6  $ 5,005.9 $  5,634.0 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
1. Nature of Operations and Significant Accounting Policies — (continued) 
 
Separate Accounts 
 
The separate account assets presented in the consolidated financial statements represent the fair value of funds that are 
separately administered by us for contracts with equity, real estate and fixed income investments. The separate account contract 
owner, rather than us, bears the investment risk of these funds. The separate account assets are legally segregated and are not 
subject to claims that arise out of any of our other business. We receive fees for mortality, withdrawal and expense risks, as well 
as administrative, maintenance and investment advisory services that are included in the consolidated statements of operations. 
Net deposits, net investment income and realized and unrealized capital gains and losses on the separate accounts are not 
reflected in the consolidated statements of operations. 
 
At December 31, 2010 and 2009, the separate accounts include a separate account valued at $221.7 million and 
$191.5 million, respectively, which primarily includes shares of PFG stock that were allocated and issued to eligible participants 
of qualified employee benefit plans administered by us as part of the policy credits issued under Principal Mutual Holding 
Company’s 2001 demutualization. The separate account shares are recorded at fair value and are reported as separate account 
assets with a corresponding separate account liability to eligible participants of the qualified plan. Changes in fair value of the 
separate account shares are reflected in both the separate account assets and separate account liabilities and do not impact our 
results of operations. 
 
Income Taxes 
 
Our ultimate parent, PFG, files a U.S. consolidated income tax return that includes all of our qualifying subsidiaries. In 
addition, we file income tax returns in all states in which we conduct business. PFG allocates income tax expenses and benefits 
to companies in the group generally based upon pro rata contribution of taxable income or operating losses. We are taxed at 
corporate rates on taxable income based on existing tax laws. Current income taxes are charged or credited to net income based 
upon amounts estimated to be payable or recoverable as a result of taxable operations for the current year. Deferred income taxes 
are provided for the tax effect of temporary differences in the financial reporting and income tax bases of assets and liabilities 
and net operating losses using enacted income tax rates and laws. The effect on deferred income tax assets and deferred income 
tax liabilities of a change in tax rates is recognized in operations in the period in which the change is enacted. 
 
Goodwill and Other Intangibles 
 
Goodwill and other intangible assets include the cost of acquired subsidiaries in excess of the fair value of the net 
tangible assets recorded in connection with acquisitions. Goodwill and indefinite-lived intangible assets are not amortized. 
Rather, they are tested for impairment during the fourth quarter each year, or more frequently if events or changes in 
circumstances indicate that the asset might be impaired. Goodwill is tested at the reporting unit level to which it was assigned. A 
reporting unit is an operating segment or a business one level below that operating segment, if financial information is prepared 
and regularly reviewed by management at that level. Once goodwill has been assigned to a reporting unit, it is no longer 
associated with a particular acquisition; therefore, all of the activities within a reporting unit, whether acquired or organically 
grown, are available to support the goodwill value. Impairment testing for indefinite-lived intangible assets consists of a 
comparison of the fair value of the intangible asset with its carrying value. 
 
Intangible assets with a finite useful life are amortized as related benefits emerge and are reviewed periodically for 
indicators of impairment in value. If facts and circumstances suggest possible impairment, the sum of the estimated 
undiscounted future cash flows expected to result from the use of the asset is compared to the current carrying value of the asset. 
If the undiscounted future cash flows are less than the carrying value, an impairment loss is recognized for the excess of the 
carrying amount of assets over their fair value. 
 
2. Related Party Transaction 
 
We have entered into various related party transactions with our ultimate parent and its other affiliates. During the 
years ended December 31, 2010, 2009 and 2008, we received $210.8 million, $196.1 million and $199.2 million, 
respectively, of expense reimbursements from affiliated entities. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

2. Related Party Transaction — (continued) 
 
We and our direct parent, PFSI, are parties to a cash advance agreement, which allows us, collectively, to pool our 
available cash in order to more efficiently and effectively invest our cash. The cash advance agreement allows (i) us to 
advance cash to PFSI in aggregate principal amounts not to exceed $1.0 billion, with such advanced amounts earning interest 
at the daily 30-day LIBOR rate (the “Internal Crediting Rate”); and (ii) PFSI to advance cash to us in aggregate principal 
amounts not to exceed $1.0 billion, with such advance amounts paying interest at the Internal Crediting Rate plus 10 basis 
points to reimburse PFSI for the costs incurred in maintaining short-term investing and borrowing programs. Under this cash 
advance agreement, we had a receivable from PFSI of $547.5 million and $458.7 million at December 31, 2010 and 2009, 
respectively, and earned interest of $1.4 million, $1.3 million and $10.9 million during 2010, 2009 and 2008, respectively. 
 
We have short-term affiliated debt and long-term affiliated debt with our parent. See Note 10, Debt, for additional 
information. 
 
We and an affiliated entity, Principal National Life Insurance Company, are parties to a reinsurance agreement to 
reinsure certain life insurance business. Under this agreement, we had an assumed reinsurance liability of $178.9 million and 
$5.0 million as of December 31, 2010 and 2009, respectively. In addition, we had assumed reinsurance expenses of $115.2 
million and $2.8 million for the years ended December 31, 2010 and 2009, respectively. 
 
We receive commission fees, distribution and services fees from Principal Funds for distributing proprietary 
products on our behalf. Furthermore, we receive management and administrative fees from Principal Funds for investments 
our products hold in the Principal Mutual Funds and Principal Variable Contracts. Fees and other revenue was $282.4 
million, $172.7 million and $101.9 million for the years ended December 31, 2010, 2009 and 2008, respectively. In addition, 
we pay commission expense to affiliated registered representatives to sell proprietary products. Commission expense was 
$61.4 million, $57.8 million and $145.2 million for the years ended December 31, 2010, 2009 and 2008, respectively. 
 
Pursuant to certain regulatory requirements or otherwise in the ordinary course of business, we guarantee certain 
payments of our subsidiaries and have agreements with affiliates to provide and/or receive management, administrative and 
other services, all of which, individually and in the aggregate, are immaterial to our business, financial condition and net 
income. 
 
3. Goodwill and Other Intangible Assets 
 
Goodwill 
 
The changes in the carrying amount of goodwill reported in our segments were as follows: 

 

  Retirement  Principal  U.S.     
  and Investor  Global  Insurance     
  Services  Investors  Solutions  Corporate  Consolidated 
      (in millions)     
Balances at December 31, 2009  $ 18.7  $ 152.5  $ 43.4  $ 43.6  $ 258.2 
 
Balances at January 1, 2010  $ 18.7  $ 152.5  $ 43.4  $ 43.6  $ 258.2 
Impairment        (43.6)  (43.6) 
Balances at December 31, 2010  $ 18.7  $ 152.5  $ 43.4  $ —  $ 214.6 

 

On September 30, 2010, we announced our decision to exit the group medical insurance business. This event 
constituted a substantive change in circumstances that would more likely than not reduce the fair value of our group medical 
insurance reporting unit below its carrying amount. Accordingly, we performed an interim goodwill impairment test as of 
September 30, 2010. As a result of the shortened period of projected cash flows, we determined that the goodwill related to 
this reporting unit within our Corporate operating segment was impaired and it was written down to a value of zero. We 
recorded a $43.6 million pre-tax impairment loss as an operating expense in the consolidated statements of operations during 
the year ended December 31, 2010. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
3. Goodwill and Other Intangible Assets— (continued) 
Finite Lived Intangible Assets 
Amortized intangible assets that continue to be subject to amortization over a weighted average remaining expected life 
of 18 years were as follows: 

 

      December 31,     
    2010      2009   
  Gross    Net  Gross    Net 
  carrying  Accumulated  carrying  carrying  Accumulated  carrying 
  amount  amortization  amount  amount  amortization  amount 
      (in millions)     
Total finite lived intangible assets  $ 74.8  $ 29.6  $ 45.2  $ 80.3  $ 29.1  $ 51.2 

 

During 2010, we recorded a $1.6 million pre-tax impairment loss as an operating expense related to finite lived 
intangible assets with a gross carrying amount of $5.5 million and $3.9 million of accumulated amortization at the time of 
impairment resulting from our decision to exit the group medical insurance business. We had no significant impairments in 2009 
and 2008. The amortization expense for intangible assets with finite useful lives was $4.5 million, $6.0 million and $8.3 million 
for 2010, 2009 and 2008, respectively. At December 31, 2010, the estimated amortization expense for the next five years is as 
follows (in millions): 

 

Year ending December 31:   
2011  $ 4.4 
2012  4.2 
2013  3.7 
2014  3.5 
2015  2.0 

 

Indefinite Lived Intangible Assets 
 
The net carrying amount of unamortized indefinite lived intangible assets was $94.5 million as of both December 31, 
2010 and 2009. This represents our share of the purchase price from our parent’s December 31, 2006, acquisition of WM 
Advisors, Inc. related to investment management contracts that are not subject to amortization. We were allocated $99.9 million 
of the purchase price based on the fact that we will benefit from our parent’s acquisition, which also included $3.2 million 
related to goodwill and $2.2 million related to amortizable finite lived intangible assets that were subject to a three-year 
amortization period. 
 
4. Variable Interest Entities 
We have relationships with and may have a variable interest in various types of special purpose entities. Following is a 
discussion of our interest in entities that meet the definition of a VIE. When we are the primary beneficiary we are required to 
consolidate the entity in our financial statements. On January 1, 2010, we adopted authoritative guidance that changed the 
method of determining the primary beneficiary of a VIE. Prior to January 1, 2010, the primary beneficiary was the enterprise 
who absorbed the majority of the entity’s expected losses, received a majority of the expected residual returns or both. The new 
guidance identifies the primary beneficiary of a VIE as the enterprise with (1) the power to direct the activities of a VIE that 
most significantly impact the entity’s economic performance and (2) the obligation to absorb losses of the entity or the right 
to receive benefits from the entity that could potentially be significant to the VIE. We assess whether we are the primary 
beneficiary of VIEs we have relationships with on an ongoing basis. See further discussion of the adoption in Note 1, Nature of 
Operations and Significant Accounting Policies. 
 
Consolidated Variable Interest Entities 
 
Grantor Trusts 
 
We contributed undated subordinated floating rate notes to three grantor trusts. The trusts separated the cash flows by 
issuing an interest-only certificate and a residual certificate related to each note contributed. Each interest-only certificate entitles 
the holder to interest on the stated note for a specified term, while the residual certificate entitles the holder to interest payments 
subsequent to the term of the interest-only certificate and to all principal payments. We retained the interest-only certificates and 
the residual certificates were subsequently sold to third parties. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

4. Variable Interest Entities — (continued) 
 
We have determined these grantor trusts are VIEs due to insufficient equity to sustain them. As our interest-only 
certificates are exposed to the majority of the risk of loss due to interest rate risk, we determined we were the primary 
beneficiary prior to January 1, 2010. Beginning January 1, 2010, we determined we remain the primary beneficiary as a result of 
our contribution of securities into the trusts. 
 
Collateralized Private Investment Vehicles 
 
We invest in synthetic CDOs, collateralized bond obligations, collateralized loan obligations, collateralized commodity 
obligations and other collateralized structures, which are VIEs due to insufficient equity to sustain the entities (collectively 
known as “collateralized private investment vehicles”). The performance of the notes of these structures is primarily linked to a 
synthetic portfolio by derivatives; each note has a specific loss attachment and detachment point. The notes and related 
derivatives are collateralized by a pool of permitted investments. The investments are held by a trustee and can only be 
liquidated to settle obligations of the trusts. These obligations primarily include derivatives, financial guarantees and the notes 
due at maturity or termination of the trusts. 
 
Prior to January 1, 2010, we determined we were the primary beneficiary of a certain number of these entities due to 
the nature of our direct investment in the VIEs. As of December 31, 2009, we consolidated five collateralized private investment 
vehicles with assets of $135.6 million. Upon adoption of the new accounting guidance as of January 1, 2010, we determined we 
were no longer the primary beneficiary of three of these entities with assets of $65.4 million. For these three entities, we do not 
control the decisions affecting the economic performance of the entities and we were not involved with the design of the entities. 
As of December 31, 2010, we continue to hold $53.9 million of investments in these entities classified on the consolidated 
statements of financial position as fixed maturities, available-for-sale or fixed maturities, trading. We also determined we are the 
primary beneficiary of two additional collateralized private investment vehicles. For all the collateralized structures consolidated 
as of December 31, 2010, we are the primary beneficiary because we act as the investment manager of the underlying portfolio 
and we have an ownership interest. 
 
In October 2009, a synthetic CDO we had previously consolidated was terminated. During the year ended December 
31, 2009, we recognized a pre-tax gain of $49.8 million related to the change in fair value and termination of the credit default 
swaps within the VIE. We were considered the primary beneficiary due to our direct investment in the VIE and management of 
the synthetic reference portfolios. 
 
Commercial Mortgage-Backed Securities 
 
In September 2000, we sold commercial mortgage loans to a real estate mortgage investment conduit trust. The trust 
issued various commercial mortgage-backed securities (“CMBS”) certificates using the cash flows of the underlying commercial 
mortgages it purchased. Prior to January 1, 2010, this entity was scoped out of the consolidation guidance as a QSPE. Based on 
the new accounting guidance, the previous scope exception for QSPEs no longer exists and this entity is now a VIE due to the 
entity having insufficient equity to sustain itself. We have determined we are the primary beneficiary as we retained the special 
servicing role for the assets within the trust as well as the ownership of the bond class which controls the unilateral kick out 
rights of the special servicer. 
 
Hedge Funds 
 
We are a general partner with an insignificant equity ownership in various hedge funds. These entities are deemed VIEs 
due to the equity owners not having decision-making ability. Before January 1, 2010, we consolidated these VIEs due to our 
related parties’ ownership. Beginning January 1, 2010, we continue to consolidate these entities due to our control through our 
management relationship, related party ownership and our fee structure in certain of these funds. These entities contain various 
fixed maturities held as available-for-sale and trading and equity securities held as trading. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

4. Variable Interest Entities — (continued) 
 
The carrying amounts of our consolidated VIE assets, which can only be used to settle obligations of consolidated 
VIEs, and liabilities of consolidated VIEs for which creditors do not have recourse are as follows: 

 

    Collateralized       
    private investment       
  Grantor trusts  vehicles  CMBS  Hedge funds (2)  Total 
      (in millions)     
December 31, 2010           
Fixed maturities, available-for-sale  $ 243.1  $ 14.8  $ —  $ —  $ 257.9 
Fixed maturities, trading    131.4      131.4 
Equity securities, trading        158.6  158.6 
Other investments      128.4  0.3  128.7 
Cash and cash equivalents    55.0    45.0  100.0 
Accrued investment income  0.7  0.1  0.8    1.6 
Premiums due and other receivables    1.6    13.9  15.5 
Total assets  $ 243.8  $ 202.9  $ 129.2  $ 217.8  $ 793.7 
Deferred income taxes  $ 2.4  $ —  $ —  $ —  $ 2.4 
Other liabilities (1)  135.8  132.6  94.1  71.1  433.6 
Total liabilities  $ 138.2  $ 132.6  $ 94.1  $ 71.1  $ 436.0 
December 31, 2009           
Fixed maturities, available-for-sale  $ 226.6  $ 59.2  $ —  $ —  $ 285.8 
Fixed maturities, trading    19.8      19.8 
Equity securities, trading        90.9  90.9 
Cash and cash equivalents    55.0    45.1  100.1 
Accrued investment income  0.8  0.2      1.0 
Premiums due and other receivables    1.4    18.1  19.5 
Total assets  $ 227.4  $ 135.6  $ —  $ 154.1  $ 517.1 
Deferred income taxes  $ 2.7  $ —  $ —  $ —  $ 2.7 
Other liabilities (1)  89.1  24.6    43.1  156.8 
Total liabilities  $ 91.8  $ 24.6  $ —  $ 43.1  $ 159.5 

 

(1) Grantor trusts contain an embedded derivative of a forecasted transaction to deliver the underlying securities; 
collateralized private investment vehicles include derivative liabilities, financial guarantees and obligation to redeem 
notes at maturity or termination of the trust; CMBS includes obligation to the bondholders; and hedge funds include 
liabilities to securities brokers. 
 
(2) The consolidated statements of financial position included a $145.9 million and $110.2 million as of December 31, 2010 
and 2009, respectively, noncontrolling interest for hedge funds. 
 
We did not provide financial or other support to investees designated as VIEs for the years ended December 31, 2010 
and 2009. 
 
Unconsolidated Variable Interest Entities 
 
Invested Securities 
 
           We hold a variable interest in a number of VIEs where we are not the primary beneficiary. Our investments in 
securities issued by these VIEs are reported in fixed maturities, available-for-sale and fixed maturities, trading in the 
consolidated statements of financial position and are described below. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

4. Variable Interest Entities — (continued) 
 
VIEs include CMBS, residential mortgage-backed securities and asset-backed securities. All of these entities were 
deemed VIEs upon the removal of the QSPE scope exception because the equity within these entities is insufficient to sustain 
them. We currently are not the primary beneficiary in any of the entities within these categories of investments. This 
determination was based primarily on the fact we do not own the class of security that controls the unilateral right to replace 
the special servicer or equivalent function. 
 
As previously discussed, we invest in several types of collateralized private investment vehicles, which are VIEs. 
These include cash and synthetic structures that we do not manage. We are currently not the primary beneficiary of these 
collateralized private investment vehicles primarily because we do not control the economic performance of the entities and 
were not involved with the design of the entities. 
 
We have invested in various VIE trusts as a debt holder. All of these entities are classified as VIEs due to 
insufficient equity to sustain them. Prior to January 1, 2010, we had performed a quantitative analysis and concluded that 
although we held a significant variable interest in these entities we were not the primary beneficiary due to lack of majority of 
the risk of loss or because they were scoped out as a QSPE. Beginning January 1, 2010, we concluded we are not the primary 
beneficiary primarily because we do not control the economic performance of the entities and were not involved with the 
design of the entities. 
 
Prior to January 1, 2010, we were only required to disclose information about carrying value and maximum loss 
exposure for our significant unconsolidated VIEs. The carrying value and maximum loss exposure for our unconsolidated 
VIEs as of December 31, 2010, and for our significant unconsolidated VIEs as of December 31, 2009, were as follows: 

 

    Maximum exposure to 
  Asset carrying value  loss (1) 
  (in millions) 
December 31, 2010     
Fixed maturities, available-for-sale:     
Corporate  $ 429.0  $ 367.7 
Residential mortgage-backed securities  3,164.0  3,047.9 
Commercial mortgage-backed securities  3,842.2  4,424.9 
Collateralized debt obligations  293.0  380.5 
Other debt obligations  3,114.1  3,184.9 
Fixed maturities, trading:     
Residential mortgage-backed securities  130.3  130.3 
Commercial mortgage-backed securities  5.1  5.1 
Collateralized debt obligations  87.2  87.2 
Other debt obligations  88.9  88.9 
 
December 31, 2009     
Fixed maturities, available-for-sale:     
Corporate  $ 162.8  $ 144.2 

 

(1) Our risk of loss is limited to our initial investment measured at amortized cost for fixed maturities, available-for-sale and 
to fair value for our fixed maturities, trading. 
 
Sponsored Investment Funds 
 
We provide asset management and other services to certain investment structures that are considered VIEs as we 
generally earn management fees and in some instances performance based fees. We are not the primary beneficiary of these 
entities as we do not have the obligation to absorb losses of the entities that could be potentially significant to the VIE or the 
right to receive benefits from these entities that could be potentially significant. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments 
Fixed Maturities and Equity Securities 
The amortized cost, gross unrealized gains and losses, other-than-temporary impairments in AOCI and fair value of 
fixed maturities and equity securities available-for-sale are summarized as follows: 

 

        Other-than-   
    Gross  Gross  temporary   
    unrealized  unrealized  impairments in   
  Amortized cost  gains  losses  AOCI  Fair value 
  (in millions)
December 31, 2010           
Fixed maturities, available-for-sale:           
U.S. government and agencies  $ 529.1  $ 20.7  $ 0.1  $ —  $ 549.7 
Non-U.S. governments  389.3  34.9      424.2 
States and political subdivisions  2,615.0  64.7  23.3    2,656.4 
Corporate  29,917.7  1,725.1  483.6  18.0  31,141.2 
Residential mortgage-backed securities  3,047.9  122.0  5.9    3,164.0 
Commercial mortgage-backed securities  4,424.9  118.0  506.1  194.6  3,842.2 
Collateralized debt obligations  380.5  1.7  51.8  37.4  293.0 
Other debt obligations  3,184.9  53.7  40.0  84.5  3,114.1 
Total fixed maturities, available-for-sale  $ 44,489.3  $ 2,140.8  $ 1,110.8  $ 334.5  $ 45,184.8 
Total equity securities, available-for-sale  $ 177.3  $ 6.8  $ 18.2    $ 165.9 
December 31, 2009           
Fixed maturities, available-for-sale:           
U.S. government and agencies  $ 530.4  $ 8.7  $ 0.5  $ —  $ 538.6 
Non-U.S. governments  421.1  42.4  1.1    462.4 
States and political subdivisions  2,008.7  53.4  13.5    2,048.6 
Corporate  30,592.6  1,222.0  989.6  58.0  30,767.0 
Residential mortgage-backed securities  3,019.1  86.0  3.8    3,101.3 
Commercial mortgage-backed securities  4,898.0  20.9  1,211.5  107.7  3,599.7 
Collateralized debt obligations  607.5  1.8  200.7  39.0  369.6 
Other debt obligations  2,900.2  34.5  229.8  73.7  2,631.2 
Total fixed maturities, available-for-sale  $ 44,977.6  $ 1,469.7  $ 2,650.5  $ 278.4  $ 43,518.4 
Total equity securities, available-for-sale  $ 229.9  $ 16.1  $ 34.3    $ 211.7 

 

The amortized cost and fair value of fixed maturities available-for-sale at December 31, 2010, by expected maturity, 
were as follows: 

 

  Amortized   
  cost  Fair value 
  (in millions) 
Due in one year or less  $ 2,325.6  $ 2,364.7 
Due after one year through five years  13,357.5  13,937.6 
Due after five years through ten years  8,495.7  8,919.3 
Due after ten years  9,272.3  9,549.9 
Subtotal  33,451.1  34,771.5 
Mortgage-backed and other asset-backed securities  11,038.2  10,413.3 
Total  $ 44,489.3  $ 45,184.8 

 

Actual maturities may differ because borrowers may have the right to call or prepay obligations. Our portfolio is 
diversified by industry, issuer and asset class. Credit concentrations are managed to established limits. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued)         
 
Net Investment Income         
 
Major categories of net investment income are summarized as follows:       
    For the year ended December 31, 
    2010  2009  2008 
      (in millions)   
Fixed maturities, available-for-sale    $ 2,500.1  $ 2,587.0  $ 2,748.3 
Fixed maturities, trading    21.1  29.8  30.5 
Equity securities, available-for-sale    11.4  16.8  16.2 
Equity securities, trading    0.7  0.3  0.4 
Mortgage loans    630.2  675.3  743.2 
Real estate    57.1  35.8  54.0 
Policy loans    54.9  57.0  54.1 
Cash and cash equivalents    4.8  9.1  63.0 
Derivatives    (153.2)  (128.3)  (56.8) 
Other    47.1  15.9  (31.0) 
Total    3,174.2  3,298.7  3,621.9 
Investment expenses    (88.4)  (110.5)  (149.9) 
Net investment income  $ 3,085.8  $ 3,188.2  $ 3,472.0 

 

Net Realized Capital Gains and Losses 
The major components of net realized capital gains (losses) on investments are summarized as follows: 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Fixed maturities, available-for-sale:       
Gross gains  $ 56.9  $ 109.0  $ 39.3 
Gross losses  (339.5)  (701.9)  (436.2) 
Portion of OTTI losses recognized in OCI  56.1  260.9   
Hedging, net  142.2  (229.1)  496.3 
Fixed maturities, trading  7.4  50.8  (41.1) 
Equity securities, available-for-sale:       
Gross gains  8.8  26.3  12.0 
Gross losses  (3.2)  (46.2)  (56.6) 
Equity securities, trading  24.2  37.3  (62.7) 
Mortgage loans  (150.7)  (153.1)  (44.3) 
Derivatives  (142.0)  230.1  (595.7) 
Other  51.4  (29.4)  66.4 
Net realized capital losses  $ (288.4)  $ (445.3)  $ (622.6) 

 

Proceeds from sales of investments (excluding call and maturity proceeds) in fixed maturities, available-for-sale were 
$1.4 billion, $3.0 billion and $1.1 billion in 2010, 2009 and 2008, respectively. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued) 
 
Other-Than-Temporary Impairments 
 
We have a process in place to identify fixed maturity and equity securities that could potentially have a credit 
impairment that is other than temporary. This process involves monitoring market events that could impact issuers’ credit 
ratings, business climate, management changes, litigation and government actions and other similar factors. This process also 
involves monitoring late payments, pricing levels, downgrades by rating agencies, key financial ratios, financial statements, 
revenue forecasts and cash flow projections as indicators of credit issues. 
 
During first quarter 2009, we adopted authoritative guidance that changed the recognition and presentation of other- 
than-temporary impairments. See further discussion of the adoption in Note 1, Nature of Operations and Significant Accounting 
Policies. The recognition provisions of the guidance apply only to debt securities classified as available-for-sale and held-to- 
maturity, while the presentation and disclosure requirements apply to both debt and equity securities. 
 
Each reporting period, all securities are reviewed to determine whether an other-than-temporary decline in value exists 
and whether losses should be recognized. We consider relevant facts and circumstances in evaluating whether a credit or interest 
rate-related impairment of a security is other than temporary. Relevant facts and circumstances considered include: (1) the extent 
and length of time the fair value has been below cost; (2) the reasons for the decline in value; (3) the financial position and 
access to capital of the issuer, including the current and future impact of any specific events; (4) for structured securities, the 
adequacy of the expected cash flows; (5) for fixed maturities, our intent to sell a security or whether it is more likely than not we 
will be required to sell the security before the recovery of its amortized cost which, in some cases, may extend to maturity and 
(6) for equity securities, our ability and intent to hold the security for a period of time that allows for the recovery in value. Prior 
to 2009, our ability and intent to hold fixed maturities for a period of time that allowed for a recovery in value was considered 
rather than our intent to sell these securities. To the extent we determine that a security is deemed to be other than temporarily 
impaired, an impairment loss is recognized. 
 
Impairment losses on equity securities are recognized in net income and are measured as the difference between 
amortized cost and fair value. The way in which impairment losses on fixed maturities are now recognized in the financial 
statements is dependent on the facts and circumstances related to the specific security. If we intend to sell a security or it is more 
likely than not that we would be required to sell a security before the recovery of its amortized cost, less any current period 
credit loss, we recognize an other-than-temporary impairment in net income for the difference between amortized cost and fair 
value. If we do not expect to recover the amortized cost basis, we do not plan to sell the security and if it is not more likely than 
not that we would be required to sell a security before the recovery of its amortized cost, less any current period credit loss, the 
recognition of the other-than-temporary impairment is bifurcated. We recognize the credit loss portion in net income and the 
noncredit loss portion in OCI. Prior to 2009, other-than-temporary impairments on fixed maturities were recorded in net income 
in their entirety and the amount recognized was the difference between amortized cost and fair value. 
 
We estimate the amount of the credit loss component of a fixed maturity security impairment as the difference between 
amortized cost and the present value of the expected cash flows of the security. The present value is determined using the best 
estimate cash flows discounted at the effective interest rate implicit to the security at the date of purchase or the current yield to 
accrete an asset-backed or floating rate security. The methodology and assumptions for establishing the best estimate cash flows 
vary depending on the type of security. The asset-backed securities cash flow estimates are based on security specific facts and 
circumstances that may include collateral characteristics, expectations of delinquency and default rates, loss severity and 
prepayment speeds and structural support, including subordination and guarantees. The corporate security cash flow estimates 
are derived from scenario-based outcomes of expected corporate restructurings or liquidations using bond specific facts and 
circumstances including timing, security interests and loss severity. 
 
Total other-than-temporary impairment losses, net of recoveries from the sale of previously impaired securities, were as 
follows: 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Fixed maturities, available-for-sale  $ (300.8)  $ (692.2)  $ (430.4) 
Equity securities, available-for-sale  3.7  (20.2)  (47.3) 
Total other-than-temporary impairment losses, net of recoveries from the sale of       
    previously impaired securities  $ (297.1)  $ (712.4)  $ (477.7) 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
5. Investments — (continued) 
 
The change in accumulated credit losses associated with other-than-temporary impairments on fixed maturities for 
which an amount related to credit losses was recognized in net realized capital gains (losses) and an amount related to noncredit 
losses was recognized in OCI (“bifurcated OTTI”) is summarized as follows: 

 

  For the year ended December 31, 
  2010  2009 
  (in millions)
Total other-than-temporary impairments on fixed maturities for which an amount related to     
noncredit losses was recognized in OCI  $ (180.6) $  (448.7) 
Noncredit loss recognized in OCI  56.1  260.9 
Credit loss impairment recognized in net realized capital losses (1)  $ (124.5) $  (187.8) 

 

(1) Includes additions to bifurcated credit losses recognized in net realized capital gains (losses) during the period for fixed 
maturities for which an other-than-temporary impairment was not previously recognized and additional credit losses for 
previously recognized other-than-temporary impairments of $222.1 million and $221.2 million for the years ended 
December 31, 2010 and 2009, respectively. These losses were offset by reductions for previously recognized bifurcated 
credit losses on fixed maturities now sold or intended to be sold and fixed maturities reclassified from available-for-sale to 
trading due to the adoption of new accounting guidance, which did not impact net income for the period, of $97.6 million 
and $33.4 million for the years ended December 31, 2010 and 2009, respectively. See the credit loss rollforward table below 
for further details on bifurcated credit losses. 
 
Non-bifurcated other-than-temporary impairment losses, net of recoveries from the sale of previously impaired available- 
for-sale securities, for fixed maturities recognized in net realized capital gains (losses) during the period were $22.6 million 
and $210.1 million for the years ended December 31, 2010 and 2009, respectively. 
 
The following table provides a rollforward of accumulated credit losses for fixed maturities with bifurcated credit 
losses. The purpose of the table is to provide detail of (1) additions to the bifurcated credit loss amounts recognized in net 
realized capital gains (losses) during the period and (2) decrements for previously recognized bifurcated credit losses where the 
loss is no longer bifurcated and/or there has been a positive change in expected cash flows or accretion of the bifurcated credit 
loss amount. 

 

  For the year ended December 31, 
  2010 2009 
  (in millions)
Beginning balance  $ (204.7)  $ (18.5) 
Credit losses for which an other-than-temporary impairment was not previously   
recognized  (112.4)  (168.5) 
Credit losses for which an other-than-temporary impairment was previously recognized  (109.7)  (52.7) 
Reduction for credit losses previously recognized on fixed maturities now sold or intended   
to be sold  53.2  33.4 
Reduction for credit losses previously recognized on fixed maturities reclassified to   
trading (1)  44.4   
Reduction for positive changes in cash flows expected to be collected and amortization (2)  3.5  1.6 
Ending balance  $ (325.7)  $ (204.7) 

 

(1) Fixed maturities previously classified as available-for-sale have been reclassified to trading as a result of electing the fair 
value option upon adoption of accounting guidance related to the evaluation of credit derivatives embedded in beneficial 
interests in securitized financial assets. 
(2) Amounts are recognized in net investment income. 
 
Gross Unrealized Losses for Fixed Maturities and Equity Securities 
 
For fixed maturities and equity securities available-for-sale with unrealized losses, including other-than-temporary 
impairment losses reported in OCI, the gross unrealized losses and fair value, aggregated by investment category and length of 
time that individual securities have been in a continuous unrealized loss position are summarized as follows: 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
5. Investments — (continued)             
 
  December 31, 2010
  Less than  Greater than or     
  twelve months  equal to twelve months  Total 
    Gross    Gross    Gross 
  Carrying  unrealized  Carrying  unrealized  Carrying  unrealized 
  value  losses  value  losses  value  losses 
      (in millions)     
Fixed maturities, available-for-sale:             
U.S. government and agencies  $ 14.9  $ 0.1  $ —  $ —  $ 14.9  $ 0.1 
States and political subdivisions  771.0  18.4  44.2  4.9  815.2  23.3 
Corporate  2,189.5  57.5  3,759.9  444.1  5,949.4  501.6 
Residential mortgage-backed securities  384.9  5.9      384.9  5.9 
Commercial mortgage-backed securities  340.1  4.9  1,186.4  695.8  1,526.5  700.7 
Collateralized debt obligations  10.4  0.5  233.0  88.7  243.4  89.2 
Other debt obligations  401.5  8.4  578.4  116.1  979.9  124.5 
Total fixed maturities, available-for-sale  $ 4,112.3  $ 95.7  $ 5,801.9  $ 1,349.6  $ 9,914.2  $ 1,445.3 
Total equity securities, available-for-sale  $ 47.3  $ 7.2  $ 77.0  $ 11.0  $ 124.3  $ 18.2 

 

Our consolidated portfolio consists of fixed maturities where 77% were investment grade (rated AAA through BBB-) 
with an average price of 87 (carrying value/amortized cost) at December 31, 2010. Gross unrealized losses in our fixed 
maturities portfolio decreased during the year ended December 31, 2010, due to a decline in interest rates and a tightening of 
credit spreads primarily in the corporate and commercial mortgage-backed securities sectors. 
 
For those securities that had been in a loss position for less than twelve months, our consolidated portfolio held 534 
securities with a carrying value of $4,112.3 million and unrealized losses of $95.7 million reflecting an average price of 98 at 
December 31, 2010. Of this portfolio, 94% was investment grade (rated AAA through BBB-) at December 31, 2010, with 
associated unrealized losses of $88.7 million. The losses on these securities can primarily be attributed to changes in market 
interest rates and changes in credit spreads since the securities were acquired. 
 
For those securities that had been in a continuous loss position greater than or equal to twelve months, our consolidated 
portfolio held 773 securities with a carrying value of $5,801.9 million and unrealized losses of $1,349.6 million. The average 
rating of this portfolio was BBB with an average price of 81 at December 31, 2010. Of the $1,349.6 million in unrealized losses, 
the commercial mortgage-backed securities sector accounts for $695.8 million in unrealized losses with an average price of 63 
and an average credit rating of BBB. The remaining unrealized losses consist primarily of $444.1 million within the corporate 
sector at December 31, 2010. The average price of the corporate sector was 89 and the average credit rating was BBB. The 
losses on these securities can primarily be attributed to changes in market interest rates and changes in credit spreads since the 
securities were acquired. 
 
Because it was not our intent to sell the fixed maturity available-for-sale securities with unrealized losses and it was not 
more likely than not that we would be required to sell these securities before recovery of the amortized cost, which may be 
maturity, we did not consider these investments to be other-than-temporarily impaired at December 31, 2010. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
5. Investments — (continued)             
 
  December 31, 2009
  Less than  Greater than or     
  twelve months  equal to twelve months  Total 
    Gross    Gross    Gross 
  Carrying  unrealized  Carrying  unrealized  Carrying  unrealized 
  value  losses  value  losses  value  losses 
      (in millions)     
Fixed maturities, available-for-sale:             
U.S. government and agencies  $ 32.7  $ 0.4  $ 1.0  $ 0.1  $ 33.7  $ 0.5 
Non-U.S. governments  9.6  0.4  30.2  0.7  39.8  1.1 
States and political subdivisions  242.8  1.9  247.9  11.6  490.7  13.5 
Corporate  2,183.3  54.1  7,474.5  993.5  9,657.8  1,047.6 
Residential mortgage-backed securities  489.9  3.7  0.6  0.1  490.5  3.8 
Commercial mortgage-backed securities  468.1  16.7  2,217.3  1,302.5  2,685.4  1,319.2 
Collateralized debt obligations      366.1  239.7  366.1  239.7 
Other debt obligations  312.9  23.3  902.3  280.2  1,215.2  303.5 
Total fixed maturities, available-for-sale  $ 3,739.3  $ 100.5  $ 11,239.9  $ 2,828.4  $ 14,979.2  $ 2,928.9 
Total equity securities, available-for-sale  $ 4.4  $ 0.1  $ 116.1  $ 34.2  $ 120.5  $ 34.3 

 

Our consolidated portfolio consists of fixed maturities where 83% were investment grade (rated AAA through BBB-) 
with an average price of 84 (carrying value/amortized cost) at December 31, 2009. Due to the credit disruption that began in the 
last half of 2007 and continued into first quarter of 2009, which reduced liquidity and led to wider credit spreads, we saw an 
increase in unrealized losses in our securities portfolio. The unrealized losses were more pronounced in the Corporate sector and 
in structured products, such as commercial mortgage-backed securities, collateralized debt obligations and asset-backed 
securities (included in other debt obligations). During the second quarter of 2009 and continuing through the end of the year, a 
narrowing of credit spreads and improvement in liquidity resulted in a decrease in the unrealized losses in our securities portfolio 
relative to year-end 2008. 
 
For those securities that had been in a loss position for less than twelve months, our consolidated portfolio held 406 
securities with a carrying value of $3,739.3 million and unrealized losses of $100.5 million reflecting an average price of 97 at 
December 31, 2009. Of this portfolio, 97% was investment grade (rated AAA through BBB-) at December 31, 2009, with 
associated unrealized losses of $82.7 million. The losses on these securities can primarily be attributed to changes in market 
interest rates and changes in credit spreads since the securities were acquired. 
 
For those securities that had been in a continuous loss position greater than or equal to twelve months, our consolidated 
portfolio held 1,481 securities with a carrying value of $11,239.9 million and unrealized losses of $2,828.4 million. The average 
rating of this portfolio was BBB+ with an average price of 80 at December 31, 2009. Of the $2,828.4 million in unrealized 
losses, the commercial mortgage-backed securities sector accounts for $1,302.5 million in unrealized losses with an average 
price of 63 and an average credit rating of AA-. The remaining unrealized losses consist primarily of $993.5 million within the 
Corporate sector at December 31, 2009. The average price of the Corporate sector was 88 and the average credit rating was 
BBB. The losses on these securities can primarily be attributed to changes in market interest rates and changes in credit spreads 
since the securities were acquired. 
 
Because it was not our intent to sell the fixed maturity available-for-sale securities with unrealized losses and it was not 
more likely than not that we would be required to sell these securities before recovery of the amortized cost, which may be 
maturity, we did not consider these investments to be other-than-temporarily impaired at December 31, 2009. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued)           
 
Net Unrealized Gains and Losses on Available-for-Sale Securities and Derivative Instruments       
 
  The net unrealized gains and losses on investments in fixed maturities available-for-sale, equity securities available-for- 
sale and derivative instruments are reported as a separate component of stockholder’s equity. The cumulative amount of net 
unrealized gains and losses on available-for-sale securities and derivative instruments net of adjustments related to DPAC, sales 
inducements, unearned revenue reserves and applicable income taxes was as follows:         
        December 31, 
        2010    2009 
        (in millions) 
Net unrealized gains (losses) on fixed maturities, available-for-sale (1)    $ 957.2  $ (1,180.8) 
Noncredit component of impairment losses on fixed maturities, available-for-sale      (334.5)    (260.9) 
Net unrealized losses on equity securities, available-for-sale      (11.4)    (18.2) 
Adjustments for assumed changes in amortization patterns      (273.8)    211.9 
Net unrealized gains on derivative instruments      122.4    90.4 
Net unrealized gains on equity method subsidiaries and noncontrolling interest adjustments    74.9    103.2 
Provision for deferred income tax benefits (taxes)      (186.3)    370.1 
Effects of implementation of accounting change related to variable interest entities, net    10.7     
Effects of electing fair value option for fixed maturities upon implementation of accounting         
changes related to embedded credit derivatives, net      25.4     
Effects of reclassifying noncredit component of previously recognized impairment losses on       
fixed maturities, available-for-sale, net          (9.9) 
Net unrealized gains (losses) on available-for-sale securities and derivative instruments  $ 384.6  $ (694.2) 
 
(1)  Excludes net unrealized gains (losses) on fixed maturities, available-for-sale included in fair value hedging   
  relationships.           
 
Mortgage Loans           
 
  Mortgage loans consist of commercial and residential mortgage loans. We evaluate risks inherent in our commercial 
mortgage loans in two classes: (1) brick and mortar property loans, where we analyze the property's rent payments as support 
for the loan, and (2) credit tenant loans (“CTL”), where we rely on the credit analysis of the tenant for the repayment of the loan 
We evaluate risks inherent in our residential mortgage loan portfolio in two classes: (1) home equity mortgages and (2) first 
lien mortgages. The carrying amount of our mortgage loan portfolio was as follows:         
      December 31,     
      2010    2009 
      (in millions)     
 
Commercial mortgage loans  $ 9,680.2  $ 10,254.4 
Residential mortgage loans    915.2      1,157.4 
Total amortized cost    10,595.4      11,411.8 
 
Valuation allowance    (118.3)      (161.3) 
Total carrying value  $ 10,477.1  $ 11,250.5 
 
  Our commercial mortgage loan portfolio consists primarily of non-recourse, fixed rate mortgages on fully or near fully 
leased properties. Commercial mortgage loans represent a primary area of credit risk exposure.       

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued) 
 
Our commercial mortgage loan portfolio is diversified by geographic region and specific collateral property type as 
follows: 

 

  December 31,
  2010 2009
  Amortized  Percent  Amortized  Percent 
  cost  of total  cost  of total 
    ($ in millions)   
Geographic distribution         
New England  $ 430.3  4.4% $  446.3  4.4% 
Middle Atlantic  1,648.4  17.0  1,535.4  15.0 
East North Central  841.1  8.7  941.8  9.2 
West North Central  466.7  4.8  504.3  4.9 
South Atlantic  2,358.1  24.4  2,641.9  25.8 
East South Central  231.5  2.4  300.0  2.9 
West South Central  548.6  5.7  672.1  6.5 
Mountain  691.0  7.1  835.4  8.1 
Pacific  2,464.5  25.5  2,377.2  23.2 
Total  $ 9,680.2  100.0% $  10,254.4  100.0% 
Property type distribution         
Office  $ 2,886.2  29.8% $  2,782.1  27.1% 
Retail  2,503.0  25.9  2,782.0  27.1 
Industrial  2,334.5  24.1  2,394.4  23.4 
Apartments  1,138.1  11.8  1,415.2  13.8 
Hotel  471.8  4.9  497.2  4.8 
Mixed use/other  346.6  3.5  383.5  3.8 
Total  $ 9,680.2  100.0% $  10,254.4  100.0% 

 

Our residential mortgage loan portfolio is composed of home equity mortgages with an amortized cost of $719.3 
million and $912.2 million and first lien mortgages with an amortized cost of $195.9 million and $245.2 million as of December 
31, 2010 and 2009, respectively. Our residential home equity mortgages are concentrated in the United States and are generally 
second lien mortgages comprised of closed-end loans and lines of credit. 
 
Mortgage Loan Credit Monitoring 
 
Commercial Credit Risk Profile Based on Internal Rating 
 
We actively monitor and manage our commercial mortgage loan portfolio. All commercial mortgage loans are 
analyzed regularly and substantially all are internally rated, based on a proprietary risk rating cash flow model, in order to 
monitor the financial quality of these assets. The model stresses expected cash flows at various levels and at different points in 
time depending on the durability of the income stream, which includes our assessment of factors such as location (macro and 
micro markets), tenant quality and lease expirations. Our internal rating analysis results in expected credit losses comparable to 
equivalent bond ratings. Internal ratings on commercial mortgage loans are updated at least annually and potentially more often 
for certain loans with material changes in collateral value or occupancy and for loans on an internal “watch list”. 
 
Commercial mortgage loans that require more frequent and detailed attention than other loans in our portfolio are 
identified and placed on an internal “watch list”. Among the criteria that would indicate a potential problem are imbalances in 
ratios of loan to value or contract rents to debt service, major tenant vacancies or bankruptcies, borrower sponsorship problems, 
late payments, delinquent taxes and loan relief/restructuring requests. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued) 
 
Our commercial mortgage loan portfolio by credit risk, as determined by our internal rating system expressed in terms 
of an S&P bond equivalent rating, was as follows: 

 

  December 31, 2010
  Brick and mortar  CTL  Total 
    (in millions)   
A- and above  $ 4,780.1  $ 324.7  $ 5,104.8 
BBB+ thru BBB-  2,629.5  249.5  2,879.0 
BB+ thru BB-  726.1  38.5  764.6 
B+ and below  927.9  3.9  931.8 
Total  $ 9,063.6  $ 616.6  $ 9,680.2 

 

Residential Credit Risk Profile Based on Performance Status 
 
Our residential mortgage loan portfolio is monitored based on performance of the loans. Monitoring on a residential 
mortgage loan increases when the loan is delinquent or earlier if there is an indication of impairment. We define non- 
performing residential mortgage loans as loans 90 days or greater delinquent or on non-accrual status. 

 

Our performing and non-performing residential mortgage loans were as follows:     
  December 31, 2010
  Home equity  First liens  Total 
    (in millions)   
Performing  $ 705.0 $  186.2  $ 891.2 
Nonperforming  14.3  9.7  24.0 
Total  $ 719.3 $  195.9  $ 915.2 
 
Non-Accrual Mortgage Loans       

 

Commercial and residential mortgage loans are placed on non-accrual status if we have concern regarding the 
collectability of future payments. Factors considered may include conversations with the borrower, loss of major tenant, 
bankruptcy of borrower or major tenant, decreased property cash flow for commercial mortgage loans or number of days past 
due for residential mortgage loans. Based on an assessment as to the collectability of the principal, a determination is made to 
apply any payments received either against the principal or according to the contractual terms of the loan. Accrual of interest 
resumes after factors resulting in doubts about collectability have improved. 

 

Mortgage loans on non-accrual status were as follows:   
  December 31, 2010 
  (in millions) 
Commercial:   
Brick and mortar  $ 67.1 
Residential:   
Home equity  14.3 
First liens  9.7 
Total  $ 91.1 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued) 
The aging of mortgage loans was as follows: 

 

  December 31, 2010  
      90 days or     
  30-59 days  60-89 days  more past  Total past   
  past due  past due  due  due  Current  Total loans 
        (in millions)   
Commercial-brick and mortar  $ —  $ 22.5  $ 9.1  $ 31.6  $ 9,032.0  $ 9,063.6 
Commercial-CTL          616.6  616.6 
Residential-home equity  9.3  4.5  9.2  23.0  696.3  719.3 
Residential-first liens  1.5  2.0  7.0  10.5  185.4  195.9 
Total  $ 10.8  $ 29.0  $ 25.3  $ 65.1  $ 10,530.3  $ 10,595.4 

 

We did not have any mortgage loans that were 90 days or more past due and still accruing interest as of December 
31, 2010. 
 
Mortgage Loan Valuation Allowance 
 
We establish a valuation allowance to provide for the risk of credit losses inherent in our portfolio. The valuation 
allowance includes loan specific reserves for loans that are deemed to be impaired as well as reserves for pools of loans with 
similar risk characteristics where a property risk or market specific risk has not been identified but for which we expect to incur 
a loss. Mortgage loans on real estate are considered impaired when, based on current information and events, it is probable that 
we will be unable to collect all amounts due according to contractual terms of the loan agreement. When we determine that a 
loan is impaired, a valuation allowance is established equal to the difference between the carrying amount of the mortgage loan 
and the estimated value reduced by the cost to sell. Estimated value is based on either the present value of the expected future 
cash flows discounted at the loan's effective interest rate, the loan's observable market price or fair value of the collateral. 
Amounts on loans deemed to be uncollectible are charged off and removed from the valuation allowance. When a valuation 
allowance is established, subsequent recoveries are removed from the valuation allowance and subsequent losses are added to 
the valuation allowance. The change in the valuation allowance is included in net realized capital gains (losses) on our 
consolidated statements of operations. 
 
The valuation allowance is maintained at a level believed adequate by management to absorb estimated probable credit 
losses. Management's periodic evaluation and assessment of the valuation allowance adequacy is based on known and inherent 
risks in the portfolio, adverse situations that may affect a borrower's ability to repay, the estimated value of the underlying 
collateral, composition of the loan portfolio, portfolio delinquency information, underwriting standards, peer group information, 
current economic conditions, loss experience and other relevant factors. The evaluation of our impaired loan component is 
subjective, as it requires the estimation of timing and amount of future cash flows expected to be received on impaired loans. 
 
We review our commercial mortgage loan portfolio and analyze the need for a valuation allowance for any loan that is 
delinquent for 60 days or more, in process of foreclosure, restructured, on the internal “watch list” or that currently has a 
valuation allowance. In addition to establishing allowance levels for specifically identified impaired commercial mortgage loans, 
management determines an allowance for all other loans in the portfolio for which historical experience and current economic 
conditions indicate certain losses exist. These loans are segregated by major product type and/or risk level with an estimated loss 
ratio applied against each product type and/or risk level. The loss ratio is generally based upon historic loss experience for each 
loan type as adjusted for certain environmental factors management believes to be relevant. 
 
For our residential mortgage loan portfolio, we separate the loans into several homogeneous pools, each of which 
consist of loans of a similar nature including but not limited to loans similar in collateral, term and structure and loan purpose or 
type. We evaluate loan pools based on aggregated risk ratings, estimated specific loss potential in the different classes of credits, 
and historical loss experience by pool type. We adjust these quantitative factors for qualitative factors of present conditions. 
Qualitative factors include items such as economic and business conditions, changes in the portfolio, value of underlying 
collateral, and concentrations. Residential mortgage loan pools exclude loans that have been restructured or impaired, as those 
loans are evaluated individually. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued) 
 
A rollforward of our valuation allowance and ending balances of the allowance and loan balance by basis of 
impairment method was as follows: 

 

  Commercial  Residential  Total 
    (in millions)   
December 31, 2010       
Beginning balance  $ 132.5  $ 28.8  $ 161.3 
Provision  54.1  97.5  151.6 
Charge-offs  (106.0)  (89.7)  (195.7) 
Recoveries    1.1  1.1 
Ending balance  $ 80.6  $ 37.7  $ 118.3 
Allowance ending balance by basis of impairment method:       
Individually evaluated for impairment  $ 9.1  $ 3.0  $ 12.1 
Collectively evaluated for impairment  71.5  34.7  106.2 
Allowance ending balance  $ 80.6  $ 37.7  $ 118.3 
Loan balance by basis of impairment method:       
Individually evaluated for impairment  $ 29.8  $ 16.1  $ 45.9 
Collectively evaluated for impairment  9,650.4  899.1  10,549.5 
Loan ending balance  $ 9,680.2  $ 915.2  $ 10,595.4 
December 31, 2009       
Beginning balance  $ 57.0  $ 12.1  $ 69.1 
Provision  115.4  32.9  148.3 
Charge-offs/recoveries  (39.9)  (16.2)  (56.1) 
Ending balance  $ 132.5  $ 28.8  $ 161.3 
December 31, 2008       
Beginning balance  $ 42.8  $ 5.7  $ 48.5 
Provision  42.2  11.5  53.7 
Charge-offs/recoveries  (28.0)  (5.1)  (33.1) 
Ending balance  $ 57.0  $ 12.1  $ 69.1 

 

We periodically purchase mortgage loans as well as sell mortgage loans we have originated. We sold $34.1 million of 
commercial mortgage loans as of December 31, 2010. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued) 
 
Impaired Mortgage Loans 
 
Impaired mortgage loans include loans with a related specific valuation allowance, loans whose carrying amount has 
been reduced to the expected collectible amount because the impairment has been considered other than temporary or troubled 
debt restructurings. Based on an assessment as to the collectability of the principal, a determination is made to apply any 
payments received either against the principal or according to the contractual terms of the loan. Our recorded investment in and 
unpaid principal balance of impaired loans along with the related loan specific allowance for losses, if any, for each reporting 
period and the average recorded investment and interest income recognized during the time the loans were impaired were as 
follows: 

 

    Unpaid    Average   
  Recorded  principal  Related  recorded  Interest income 
  investment  balance  allowance  investment  recognized 
      (in millions)     
For the year ended, December 31, 2010           
With no related allowance recorded:           
Commercial-brick and mortar  $ 22.5  $ 28.9  $ —  $ 13.4  $ 1.1 
Residential-first liens  5.3  5.2    5.3   
With an allowance recorded:           
Commercial-brick and mortar  29.8  29.7  9.1  77.2  1.8 
Residential-home equity  11.5  11.2  2.4  12.2   
Residential-first liens  4.6  4.6  0.6  11.7   
Total:           
Commercial  $ 52.3  $ 58.6  $ 9.1  $ 90.6  $ 2.9 
Residential  $ 21.4  $ 21.0  $ 3.0  $ 29.2  $ — 
For the year ended, December 31, 2009           
Total:           
Commercial  $ 120.7  $ 120.5  $ 43.8  $ 97.6  $ 0.3 
Residential  $ 10.2  $ 14.7  $ 6.3  $ 12.5  $ — 
For the year ended, December 31, 2008           
Total:           
Commercial  $ 74.4  $ 74.4  $ 13.4  $ 45.7  $ 0.1 
Residential  $ 14.7  $ 14.7  $ 4.5  $ 15.5  $ — 
 
Real Estate           

 

Depreciation expense on invested real estate was $41.1 million, $41.7 million and $32.1 million in 2010, 2009 and 
2008, respectively. Accumulated depreciation was $331.2 million and $290.1 million as of December 31, 2010 and 2009, 
respectively. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

5. Investments — (continued) 
 
Other Investments 
 
Other investments include minority interests in unconsolidated entities, joint ventures and partnerships and properties 
owned jointly with venture partners and operated by the partners. Such investments are generally accounted for using the equity 
method. In applying the equity method, we record our share of income or loss reported by the equity investees in net investment 
income. Summarized financial information for these unconsolidated entities was as follows: 

 

  December 31,
  2010 2009 
  (in millions)   
Total assets  $ 6,366.8 $ 5,371.7 
Total liabilities  2,972.9 2,839.8 
Total equity  $ 3,393.9 $ 2,531.9 
 
Net investment in unconsolidated entities  $ 77.4 $ 31.1 

 

Derivative assets are carried at fair value and reported as a component of other investments. Certain seed money 
investments are also carried at fair value and reported as a component of other investments, with changes in fair value included 
in net realized capital gains (losses) on our consolidated statements of operations. 
 
Securities Posted as Collateral 
 
We posted $1,052.5 million in fixed maturities, available-for-sale securities at December 31, 2010, to satisfy collateral 
requirements primarily associated with our derivative credit support annex (collateral) agreements and a reinsurance 
arrangement. In addition, we posted $1,695.1 million in commercial mortgage loans as of December 31, 2010, to satisfy 
collateral requirements associated with our obligation under funding agreements with the Federal Home Loan Bank of Des 
Moines. Since we did not relinquish ownership rights on these securities, they are reported as fixed maturities, available-for- 
sale and commercial mortgage loans, respectively, on our consolidated statements of financial position. 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Total revenues  $ 3,076.1  $ 2,594.8  $ 2,198.6 
Total expenses  2,782.7  2,770.2  2,414.4 
Net income  269.8  129.4  (32.5) 
 
Our share of net income of unconsolidated entities  28.9  2.5  (41.9) 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

6. Derivative Financial Instruments 
 
Derivatives are generally used to hedge or reduce exposure to market risks associated with assets held or expected to be 
purchased or sold and liabilities incurred or expected to be incurred. Derivatives are used to change the characteristics of our 
asset/liability mix consistent with our risk management activities. Derivatives are also used in asset replication strategies. 
 
Types of Derivative Instruments 
 
Interest Rate Contracts 
Interest rate risk is the risk that we will incur economic losses due to adverse changes in interest rates. Sources of 
interest rate risk include the difference between the maturity and interest rate changes of assets with the liabilities they support, 
timing differences between the pricing of liabilities and the purchase or procurement of assets and changing cash flow profiles 
from original projections due to prepayment options embedded within asset and liability contracts. We use various derivatives to 
manage our exposure to fluctuations in interest rates. 
 
Interest rate swaps are contracts in which we agree with other parties to exchange, at specified intervals, the difference 
between fixed rate and floating rate interest amounts based upon designated market rates or rate indices and an agreed upon 
notional principal amount. Generally, no cash is exchanged at the outset of the contract and no principal payments are made by 
either party. Cash is paid or received based on the terms of the swap. These transactions are entered into pursuant to master 
agreements that provide for a single net payment to be made by one counterparty at each due date. We use interest rate swaps 
primarily to more closely match the interest rate characteristics of assets and liabilities and to mitigate the risks arising from 
timing mismatches between assets and liabilities (including duration mismatches). We also use interest rate swaps to hedge 
against changes in the value of assets we anticipate acquiring and other anticipated transactions and commitments. Interest rate 
swaps are used to hedge against changes in the value of the guaranteed minimum withdrawal benefit (“GMWB”) liability. The 
GMWB rider on our variable annuity products provides for guaranteed minimum withdrawal benefits regardless of the actual 
performance of various equity and/or fixed income funds available with the product. 
 
Interest rate caps and interest rate floors, which can be combined to form interest rate collars, are contracts that entitle 
the purchaser to pay or receive the amounts, if any, by which a specified market rate exceeds a cap strike interest rate, or falls 
below a floor strike interest rate, respectively, at specified dates. We have entered into interest rate collars whereby we receive 
amounts if a specified market rate falls below a floor strike interest rate, and we pay if a specified market rate exceeds a cap 
strike interest rate. We use interest rate collars to manage interest rate risk related to guaranteed minimum interest rate liabilities 
in our individual annuities contracts. 
 
A swaption is an option to enter into an interest rate swap at a future date. We purchase swaptions to offset existing 
exposures. We have also written these options and received a premium in order to transform our callable liabilities into fixed 
term liabilities. Swaptions provide us the benefit of the agreed-upon strike rate if the market rates for liabilities are higher, with 
the flexibility to enter into the current market rate swap if the market rates for liabilities are lower. Swaptions not only hedge 
against the downside risk, but also allow us to take advantage of any upside benefits. 
 
In exchange-traded futures transactions, we agree to purchase or sell a specified number of contracts, the values of 
which are determined by the values of designated classes of securities, and to post variation margin on a daily basis in an amount 
equal to the difference in the daily market values of those contracts. We enter into exchange-traded futures with regulated futures 
commissions merchants who are members of a trading exchange. We have used exchange-traded futures to reduce market risks 
from changes in interest rates and to alter mismatches between the assets in a portfolio and the liabilities supported by those 
assets. 
 
Foreign Exchange Contracts 
Foreign currency risk is the risk that we will incur economic losses due to adverse fluctuations in foreign currency 
exchange rates. This risk arises from foreign currency-denominated funding agreements we issue and foreign currency- 
denominated fixed maturities we invest in. We may use currency swaps to hedge foreign currency risk. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

6. Derivative Financial Instruments — (continued) 
 
Currency swaps are contracts in which we agree with other parties to exchange, at specified intervals, a series of 
principal and interest payments in one currency for that of another currency. Generally, the principal amount of each currency is 
exchanged at the beginning and termination of the currency swap by each party. The interest payments are primarily fixed-to- 
fixed rate; however, they may also be fixed-to-floating rate or floating-to-fixed rate. These transactions are entered into pursuant 
to master agreements that provide for a single net payment to be made by one counterparty for payments made in the same 
currency at each due date. We use currency swaps to reduce market risks from changes in currency exchange rates with respect 
to investments or liabilities denominated in foreign currencies that we either hold or intend to acquire or sell. 
 
Equity Contracts 
Equity risk is the risk that we will incur economic losses due to adverse fluctuations in common stock. We use various 
derivatives to manage our exposure to equity risk, which arises from products in which the interest we credit is tied to an 
external equity index as well as products subject to minimum contractual guarantees. 
 
We may sell an investment-type insurance contract with attributes tied to market indices (an embedded derivative as 
noted below), in which case we write an equity call option to convert the overall contract into a fixed-rate liability, essentially 
eliminating the equity component altogether. We purchase equity call spreads to hedge the equity participation rates promised to 
contractholders in conjunction with our fixed deferred annuity products that credit interest based on changes in an external 
equity index. We use exchange-traded futures and equity put options to hedge against changes in the value of the GMWB 
liability related to the GMWB rider on our variable annuity product, as previously explained. The premium associated with 
certain options is paid quarterly over the life of the option contract. 
 
Credit Contracts 
Credit risk relates to the uncertainty associated with the continued ability of a given obligor to make timely payments of 
principal and interest. We use credit default swaps to enhance the return on our investment portfolio by providing comparable 
exposure to fixed income securities that might not be available in the primary market. They are also used to hedge credit 
exposures in our investment portfolio. Credit derivatives are used to sell or buy credit protection on an identified name or names 
on an unfunded or synthetic basis in return for receiving or paying a quarterly premium. The premium generally corresponds to a 
referenced name's credit spread at the time the agreement is executed. In cases where we sell protection, at the same time we 
enter into these synthetic transactions, we buy a quality cash bond to match against the credit default swap. When selling 
protection, if there is an event of default by the referenced name, as defined by the agreement, we are obligated to pay the 
counterparty the referenced amount of the contract and receive in return the referenced security in a principal amount equal to 
the notional value of the credit default swap. 
 
Other Contracts 
Commodity Swaps. Commodity swaps are used to sell or buy protection on commodity prices in return for receiving or 
paying a quarterly premium. We have purchased secured limited recourse notes from VIEs that were consolidated in our 
financial results prior to 2010, but for which we are no longer the primary beneficiary. These VIEs used a commodity swap to 
enhance the return on an investment portfolio by selling protection on a static portfolio of commodity trigger swaps, each 
referencing a base or precious metal. The portfolio of commodity trigger swaps was a portfolio of deep out-of-the-money 
European puts on various base or precious metals. The VIEs provided mezzanine protection that the average spot rate would not 
fall below a certain trigger price on each commodity trigger swap in the portfolio and received guaranteed quarterly premiums in 
return until maturity. At the same time the VIEs entered into this synthetic transaction, they bought a quality cash bond to match 
against the commodity swaps. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

6. Derivative Financial Instruments — (continued) 
 
Embedded Derivatives. We purchase or issue certain financial instruments or products that contain a derivative 
instrument that is embedded in the financial instrument or product. When it is determined that the embedded derivative 
possesses economic characteristics that are not clearly or closely related to the economic characteristics of the host contract and a 
separate instrument with the same terms would qualify as a derivative instrument, the embedded derivative is bifurcated from the 
host instrument for measurement purposes. The embedded derivative, which is reported with the host instrument in the 
consolidated statements of financial position, is carried at fair value. 
 
We sell investment-type insurance contracts in which the return is tied to an external equity index, a leveraged inflation 
index or leveraged reference swap. We economically hedge the risk associated with these investment-type insurance contracts. 
 
We offer group benefit plan contracts that have guaranteed separate accounts as an investment option. 
 
We have structured investment relationships with trusts we have determined to be VIEs, which are consolidated in our 
financial statements. The notes issued by these trusts include obligations to deliver an underlying security to residual interest 
holders and the obligations contain an embedded derivative of the forecasted transaction to deliver the underlying security. 
 
We have fixed deferred annuities that credit interest based on changes in an external equity index. We also have certain 
variable annuity products with a GMWB rider, which provides that the contractholder will receive at least their principal deposit 
back through withdrawals of up to a specified annual amount, even if the account value is reduced to zero. Declines in the equity 
market may increase our exposure to benefits under contracts with the GMWB. We economically hedge the exposure in these 
annuity contracts, as previously explained. 
 
Exposure 
 
Our risk of loss is typically limited to the fair value of our derivative instruments and not to the notional or contractual 
amounts of these derivatives. Risk arises from changes in the fair value of the underlying instruments. We are also exposed to 
credit losses in the event of nonperformance of the counterparties. Our current credit exposure is limited to the value of 
derivatives that have become favorable to us. This credit risk is minimized by purchasing such agreements from financial 
institutions with high credit ratings and by establishing and monitoring exposure limits. We also utilize various credit 
enhancements, including collateral and credit triggers to reduce the credit exposure to our derivative instruments. 
 
Our derivative transactions are generally documented under International Swaps and Derivatives Association, Inc. 
(“ISDA”) Master Agreements. Management believes that such agreements provide for legally enforceable set-off and close-out 
netting of exposures to specific counterparties. Under such agreements, in connection with an early termination of a transaction, 
we are permitted to set off our receivable from a counterparty against our payables to the same counterparty arising out of all 
included transactions. For reporting purposes, we do not offset fair value amounts recognized for the right to reclaim cash 
collateral or the obligation to return cash collateral against fair value amounts recognized for derivative instruments executed 
with the same counterparties under master netting agreements. 
 
We posted $376.8 million and $273.7 million in cash and securities under collateral arrangements as of December 31, 
2010 and 2009, respectively, to satisfy collateral requirements associated with our derivative credit support agreements. 
 
Certain of our derivative instruments contain provisions that require us to maintain an investment grade rating from 
each of the major credit rating agencies on our debt. If the rating on our debt were to fall below investment grade, it would be in 
violation of these provisions and the counterparties to the derivative instruments could request immediate payment or demand 
immediate and ongoing full overnight collateralization on derivative instruments in net liability positions. The aggregate fair 
value, inclusive of accrued interest, of all derivative instruments with credit-risk-related contingent features that were in a 
liability position without regard to netting under derivative credit support annex agreements as of December 31, 2010 and 2009, 
was $1,262.0 million and $1,139.7 million, respectively. With respect to these derivatives, we posted collateral of $376.8 million 
and $273.7 million as of December 31, 2010 and 2009, respectively, in the normal course of business, which reflects netting 
under derivative credit support annex agreements. If the credit-risk-related contingent features underlying these agreements were 
triggered on December 31, 2010, we would be required to post an additional $56.6 million of collateral to our counterparties. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

6. Derivative Financial Instruments — (continued) 
 
As of December 31, 2010 and 2009, we had received $233.1 million and $341.3 million, respectively, of cash collateral 
associated with our derivative credit support annex agreements. The cash collateral is included in other assets on the 
consolidated statements of financial position, with a corresponding liability reflecting our obligation to return the collateral 
recorded in other liabilities. 
 
Notional amounts are used to express the extent of our involvement in derivative transactions and represent a standard 
measurement of the volume of our derivative activity. Notional amounts represent those amounts used to calculate contractual 
flows to be exchanged and are not paid or received, except for contracts such as currency swaps. Credit exposure represents the 
gross amount owed to us under derivative contracts as of the valuation date. The notional amounts and credit exposure of our 
derivative financial instruments by type were as follows: 

 

  December 31, 2010  December 31, 2009 
  (in millions)
Notional amounts of derivative instruments   
Interest rate contracts:   
Interest rate swaps  $ 19,803.0  $ 19,531.0 
Interest rate collars  500.0   
Swaptions  68.5   
Futures  0.8  43.3 
Foreign exchange contracts:   
Foreign currency swaps  4,553.9  5,253.2 
Equity contracts:   
Options  997.5  818.2 
Futures    84.6 
Credit contracts:   
Credit default swaps  1,482.4  1,586.4 
Other contracts:   
Embedded derivative financial instruments  3,478.2  2,838.6 
Commodity swaps    40.0 
Total notional amounts at end of period  $ 30,884.3  $ 30,195.3 
 
Credit exposure of derivative instruments   
Interest rate contracts:   
Interest rate swaps  $ 607.1  $ 578.9 
Interest rate collars  1.7   
Swaptions  0.1   
Foreign exchange contracts:   
Foreign currency swaps  471.8  578.7 
Equity contracts:   
Options  64.9  149.8 
Credit contracts:   
Credit default swaps  6.7  15.5 
Total gross credit exposure  1,152.3  1,322.9 
Less: collateral received  233.1  383.5 
Net credit exposure  $ 919.2  $ 939.4 

 



Principal Life Insurance Company 
Notes to Consolidated Financial Statements — (continued) 
6. Derivative Financial Instruments — (continued) 
The fair value of our derivative instruments classified as assets and liabilities was as follows: 

 

  Derivative assets (1) Derivative liabilities (2)
  December 31, 2010  December 31, 2009  December 31, 2010  December 31, 2009 
  (in millions)
Derivatives designated as hedging instruments   
Interest rate contracts  $ 66.6  $ 81.5  $ 405.4  $ 309.1 
Foreign exchange contracts  390.8  444.4  142.5  240.6 
Total derivatives designated as hedging   
instruments  $ 457.4  $ 525.9  $ 547.9  $ 549.7 
 
Derivatives not designated as hedging               
instruments               
Interest rate contracts  $ 488.4  $ 433.4  $ 459.5  $ 336.8 
Foreign exchange contracts  41.1  88.0  60.3  72.2 
Equity contracts  64.9  149.8  31.7   
Credit contracts  6.7  15.5  171.7  84.0 
Other contracts      131.8  121.7 
Total derivatives not designated as hedging   
instruments  $ 601.1  $ 686.7  $ 855.0  $ 614.7 
 
Total derivative instruments  $ 1,058.5  $ 1,212.6  $ 1,402.9  $ 1,164.4 

 

(1)  The fair value of derivative assets is reported with other investments on the consolidated statements of financial position. 
(2)  The fair value of derivative liabilities is reported with other liabilities on the consolidated statements of financial 
  position, with the exception of certain embedded derivative liabilities. Embedded derivative liabilities with a net (asset) 
  liability fair value of $(7.4) million and $17.1 million as of December 31, 2010 and 2009, respectively, are reported with 
  contractholder funds on the consolidated statements of financial position. 
 
Credit Derivatives Sold 
 
  When we sell credit protection, we are exposed to the underlying credit risk similar to purchasing a fixed maturity 
security instrument. The majority of our credit derivative contracts sold reference a single name or reference security (referred to 
as “single name credit default swaps”). The remainder of our credit derivatives reference either a basket or index of securities. 
These instruments are either referenced in an over-the-counter credit derivative transaction, or embedded within an investment 
structure that has been fully consolidated into our financial statements. 
 
  These credit derivative transactions are subject to events of default defined within the terms of the contract, which 
normally consist of bankruptcy, failure to pay, or modified restructuring of the reference entity and/or issue. If a default event 
occurs for a reference name or security, we are obligated to pay the counterparty an amount equal to the notional amount of the 
credit derivative transaction. As a result, our maximum future payment is equal to the notional amount of the credit derivative. In 
certain cases, we also have purchased credit protection with identical underlyings to certain of our sold protection transactions. 
The effect of this purchased protection would reduce our total maximum future payments by $10.0 million and $47.0 million as 
of December 31, 2010 and 2009, respectively. These credit derivative transactions had a net asset (liability) fair value of $(0.8) 
million and $2.4 million as of December 31, 2010 and 2009, respectively. Our potential loss could also be reduced by any 
amount recovered in the default proceedings of the underlying credit name. 
 
  We purchased certain investment structures with embedded credit features that are fully consolidated into our financial 
statements. This consolidation results in recognition of the underlying credit derivatives and collateral within the structure, 
typically high quality fixed maturities that are owned by a special purpose vehicle. These credit derivatives reference a single 
name or several names in a basket structure. In the event of default, the collateral within the structure would typically be 
liquidated to pay the claims of the credit derivative counterparty. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

6. Derivative Financial Instruments — (continued) 
 
The following tables show our credit default swap protection sold by types of contract, types of referenced/underlying 
asset class and external agency rating for the underlying reference security. The maximum future payments are undiscounted and 
have not been reduced by the effect of any offsetting transactions, collateral or recourse features described above. 

 

  December 31, 2010
        Weighted 
      Maximum  average 
  Notional  Fair  future  expected life 
  amount  value  payments  (in years) 
    (in millions)     
Single name credit default swaps         
Corporate debt         
AA  $ 135.0  $ (0.5)  $ 135.0  3.9 
A  564.0  0.9  564.0  2.9 
BBB  150.0  0.3  150.0  1.1 
Structured finance         
B  25.9  (20.0)  25.9  5.9 
CCC  22.0  (18.4)  22.0  9.4 
Total single name credit default swaps  896.9  (37.7)  896.9  3.0 
 
Basket and index credit default swaps         
Corporate debt         
A  6.0    6.0  1.0 
CCC (1)  125.0  (103.0)  125.0  6.2 
CC  15.0  (8.5)  15.0  2.0 
Government/municipalities         
A  40.0  (11.2)  40.0  5.4 
Structured finance         
AA  20.0  (2.0)  20.0  4.4 
BBB  5.0  (0.3)  5.0  14.9 
Total basket and index credit default swaps  211.0  (125.0)  211.0  5.6 
Total credit default swap protection sold  $ 1,107.9  $ (162.7)  $ 1,107.9  3.5 

 

(1)  The increase from December 31, 2009, resulted from the consolidation of additional collateralized private investment 
  vehicles due to our implementation of new authoritative guidance related to the accounting for VIEs effective January 1, 
  2010. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
 
6. Derivative Financial Instruments — (continued)           
    December 31, 2009
        Weighted 
        Maximum  average 
    Notional  Fair  future  expected life 
    amount  value  payments  (in years) 
      (in millions)   
Single name credit default swaps         
Corporate debt         
AA    $ 135.0   $ (0.6)  $ 135.0  4.9 
A    609.0  1.2  609.0  3.6 
BBB    220.0  0.2  220.0  1.8 
BB    10.0    10.0  0.8 
Structured finance         
AA    9.9  (6.0)  9.9  2.5 
BBB    16.0  (15.2)  16.0  9.6 
CCC    22.0  (20.2)  22.0  10.4 
Total single name credit default swaps    1,021.9  (40.6)  1,021.9  3.6 
 
Basket and index credit default swaps         
Corporate debt         
A    6.0  (0.1)  6.0  2.0 
BBB    20.0    20.0  0.5 
CCC    15.0  (11.9)  15.0  3.0 
Government/municipalities         
A    50.0  (9.3)  50.0  5.1 
Structured finance         
AA    20.0  (5.9)  20.0  5.4 
BBB    5.0  (1.2)  5.0  15.9 
Total basket and index credit default swaps    116.0  (28.4)  116.0  4.4 
Total credit default swap protection sold    $ 1,137.9 $  (69.0)  $ 1,137.9  3.6 

 

We also have invested in fixed maturities classified as available-for-sale that contain credit default swaps that do not 
require bifurcation and fixed maturities classified as trading that contain credit default swaps. These securities are subject to the 
credit risk of the issuer, normally a special purpose vehicle, which consists of the underlying credit default swaps and high 
quality fixed maturities that serve as collateral. A default event occurs if the cumulative losses exceed a specified attachment 
point, which is typically not the first loss of the portfolio. If a default event occurs that exceeds the specified attachment point, 
our investment may not be fully returned. We would have no future potential payments under these investments. The following 
tables show, by the types of referenced/underlying asset class and external rating, our fixed maturities with embedded credit 
derivatives. 

 



  Principal Life Insurance Company     
Notes to Consolidated Financial Statements — (continued)   
 
6. Derivative Financial Instruments — (continued)       
    December 31, 2010
        Weighted 
        average 
    Amortized  Carrying  expected life 
    cost  value  (in years) 
    (in millions)     
Corporate debt         
BB     $ 18.1 $18.1  6.0 
CCC    50.0  46.2  2.1 
CC    12.1  1.6  4.9 
Total corporate debt    80.2  65.9  3.4 
Structured finance         
AA    5.2  5.2  5.8 
BBB    26.8  23.1  5.5 
BB    15.5  15.0  3.7 
B    10.5  10.5  6.4 
CCC    9.2  8.7  5.9 
C    13.5  5.8  12.8 
Total structured finance    80.7  68.3  6.6 
Total fixed maturities with credit derivatives     $ 160.9 $ 134.2  5.0 
 
    December 31, 2009
        Weighted 
        average 
    Amortized  Carrying  expected life 
    cost  value  (in years) 
    (in millions)     
Corporate debt         
AA     $ 15.0 $ 14.3  0.7 
A    15.0  14.6  0.3 
BBB    5.0  4.9  0.3 
BB    35.0  29.1  5.1 
CCC    51.4  43.8  4.5 
C    22.7  6.5  6.6 
Total corporate debt    144.1  113.2  4.3 
Structured finance         
AA    9.5  5.6  9.1 
A    7.0  5.0  6.8 
BBB    41.1  23.2  6.8 
BB    32.6  17.4  7.3 
B    7.4  3.1  7.3 
CCC    16.1  5.7  19.4 
CC    18.0  0.8  7.8 
C    10.8  3.3  12.9 
Total structured finance    142.5  64.1  11.2 
Total fixed maturities with credit derivatives     $ 286.6 $ 177.3  8.3 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

6. Derivative Financial Instruments — (continued) 
 
Fair Value Hedges 
 
We use fixed-to-floating rate interest rate swaps to more closely align the interest rate characteristics of certain assets 
and liabilities. In general, these swaps are used in asset and liability management to modify duration, which is a measure of 
sensitivity to interest rate changes. 
 
We enter into currency exchange swap agreements to convert certain foreign denominated assets and liabilities into 
U.S. dollar floating-rate denominated instruments to eliminate the exposure to future currency volatility on those items. 
 
We also sell callable investment-type insurance contracts and use cancellable interest rate swaps and have written 
interest rate swaptions to hedge the changes in fair value of the callable feature. 
 
The net interest effect of interest rate swap and currency swap transactions for derivatives in fair value hedges is 
recorded as an adjustment to income or expense of the underlying hedged item in our consolidated statements of operations. 
 
Hedge effectiveness testing for fair value relationships is performed utilizing a regression analysis approach for both 
prospective and retrospective evaluations. This regression analysis will consider multiple data points for the assessment that the 
hedge continues to be highly effective in achieving offsetting changes in fair value. In certain periods, the comparison of the 
change in value of the derivative and the change in the value of the hedged item may not be offsetting at a specific period in time 
due to small movements in value. However, any amounts recorded as fair value hedges have shown to be highly effective in 
achieving offsetting changes in fair value both for present and future periods. 
 
The following table shows the effect of derivatives in fair value hedging relationships and the related hedged items on 
the consolidated statements of operations. All gains or losses on derivatives were included in the assessment of hedge 
effectiveness. 

 

  Amount of gain (loss) recognized in net income    Amount of gain (loss) recognized in net 
Derivatives in fair  on derivatives for the year   income on related hedged item for the year 
value hedging  ended December 31, (1) Hedged items in fair value  ended December 31, (1)
relationships  2010  2009  2008  hedging relationships  2010  2009  2008 
    (in millions)      (in millions)   
Interest rate      Fixed maturities,       
contracts  $ (100.2)  $ 308.6  $ (532.2)  available-for-sale  $ 106.4  $ (264.0) $  510.8 
Interest rate      Investment-type       
contracts  (19.2)  (30.8)  47.8  insurance contracts  20.6  46.9  (68.1) 
Foreign             
exchange      Fixed maturities,       
contracts  6.9  4.8  (0.1)  available-for-sale  (5.6)  (6.0)  0.6 
Foreign             
exchange      Investment-type       
contracts  (23.3)  82.4  (199.8)  insurance contracts  18.1  (86.2)  214.4 
Total  $ (135.8)  $ 365.0  $ (684.3)  Total  $ 139.5  $ (309.3)   $ 657.7 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
6. Derivative Financial Instruments — (continued) 
 
(1) The gain (loss) on both derivatives and hedged items in fair value relationships is reported in net realized capital gains 
(losses) on the consolidated statements of operations. The net amount represents the ineffective portion of our fair value 
hedges. 
 
The following table shows the periodic settlements on interest rate contracts and foreign exchange contracts in fair 
value hedging relationships. 

 

  Amount of gain (loss) for the year ended December 31,
Hedged Item  2010  2009  2008
    (in millions) 
Fixed maturities, available-for-sale (1)  $ (161.9) $  (143.5) $  (63.4) 
Investment-type insurance contracts (2)  76.3  106.2  64.8 

 

(1)  Reported in net investment income on the consolidated statements of operations. 
(2)  Reported in benefits, claims and settlement expenses on the consolidated statements of operations. 
 
Cash Flow Hedges 
 
  We utilize floating-to-fixed rate interest rate swaps to eliminate the variability in cash flows of recognized financial 
assets and liabilities and forecasted transactions. 
 
  We enter into currency exchange swap agreements to convert both principal and interest payments of certain foreign 
denominated assets and liabilities into U.S. dollar denominated fixed-rate instruments to eliminate the exposure to future 
currency volatility on those items. 
 
  The net interest effect of interest rate swap and currency swap transactions for derivatives in cash flow hedges is 
recorded as an adjustment to income or expense of the underlying hedged item in our consolidated statements of operations. 
 
  The maximum length of time that we are hedging our exposure to the variability in future cash flows for forecasted 
transactions, excluding those related to the payments of variable interest on existing financial assets and liabilities, is 9.5 years. 
At December 31, 2010, we had $65.8 million of gross unrealized gains reported in AOCI on the consolidated statements of 
financial position related to active hedges of forecasted transactions. If a hedged forecasted transaction is no longer probable of 
occurring, cash flow hedge accounting is discontinued. If it is probable that the hedged forecasted transaction will not occur, the 
deferred gain or loss is immediately reclassified from OCI into net income. No amounts were reclassified from AOCI into net 
realized capital gains (losses) as a result of the determination that hedged cash flows were probable of not occurring during the 
years ended December 31, 2010 and 2008. During the year ended December 31, 2009, $40.4 million of gross unrealized losses 
were reclassified from AOCI into net realized capital gains (losses) as a result of the determination that hedged cash flows of a 
forecasted liability issuance were probable of not occurring. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
6. Derivative Financial Instruments — (continued) 
 
The following table shows the effect of derivatives in cash flow hedging relationships on the consolidated statements of 
operations and consolidated statements of financial position. All gains or losses on derivatives were included in the assessment 
of hedge effectiveness. 

 

    Amount of gain (loss) recognized in    Amount of gain (loss) reclassified 
Derivatives in    AOCI on derivatives (effective  Location of gain (loss)  from AOCI on derivatives 
cash flow    portion) for the year ended  reclassified from AOCI  (effective portion) for the year 
hedging      December 31,    into net income  ended December 31, 
relationships  Related hedged item  2010  2009  2008  (effective portion)  2010  2009  2008 
      (in millions)        (in millions)   
Interest rate  Fixed maturities,        Net investment       
contracts  available-for-sale  $ (18.0)  $ (124.4) $  206.7  income  $ 7.1  $ 4.8  $ 3.6 
          Benefits, claims and       
Interest rate  Investment-type        settlement       
contracts  insurance contracts  18.4  112.3  (38.1)  expenses  (1.0)  (1.0)  (0.3) 
Foreign                 
exchange  Fixed maturities,        Net investment       
contracts  available-for-sale  136.7  (216.8)  234.6  income       
Foreign          Benefits, claims and       
exchange  Investment-type        settlement       
contracts  insurance contracts  (76.5)  167.4  (316.0)  expenses  (6.1)  (5.6)  1.0 
          Net realized capital       
          gains (losses)  (0.1)  22.8  (4.0) 
Total    $ 60.6  $ (61.5) $  87.2  Total  $ (0.1)  $ 21.0  $ 0.3 

 

The following table shows the periodic settlements on interest rate contracts and foreign exchange contracts in cash 
flow hedging relationships. 

 

  Amount of gain (loss) for the year ended December 31,   
Hedged Item  2010  2009  2008   
    (in millions)     
Fixed maturities, available-for-sale (1)  $ 11.1 $  16.9 $    8.0 
Investment-type insurance contracts (2)  (12.5)  (20.0)    (2.7) 

 

(1)  Reported in net investment income on the consolidated statements of operations. 
(2)  Reported in benefits, claims and settlement expenses on the consolidated statements of operations. 
 
  The ineffective portion of our cash flow hedges is reported in net realized capital gains (losses) on the consolidated 
statements of operations. The net loss resulting from the ineffective portion of interest rate contracts in cash flow hedging 
relationships was zero for the years ended December 31, 2010 and 2009, and $1.8 million for the year ended December 31, 
2008. The net gain resulting from the ineffective portion of foreign currency contracts in cash flow hedging relationships was 
$0.9 million, $2.2 million and $0.4 million for the years ended December 31, 2010, 2009 and 2008, respectively. 
 
  We expect to reclassify net gains of $31.1 million from AOCI into net income in the next 12 months, which includes 
both net deferred gains on discontinued hedges and net deferred losses on periodic settlements of active hedges. Actual amounts 
may vary from this amount as a result of market conditions. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

6. Derivative Financial Instruments — (continued) 
 
Derivatives Not Designated as Hedging Instruments 
 
Our use of futures, certain swaptions and swaps, collars and options are effective from an economic standpoint, but 
they have not been designated as hedges for financial reporting purposes. As such, periodic changes in the market value of these 
instruments, which includes mark-to-market gains and losses as well as periodic and final settlements, flow directly into net 
realized capital gains (losses) on the consolidated statements of operations. 
 
The following tables show the effect of derivatives not designated as hedging instruments, including market value 
changes of embedded derivatives that have been bifurcated from the host contract, on the consolidated statements of operations. 

 

  Amount of gain (loss) recognized in net income on derivatives for the year 
  ended December 31,
Derivatives not designated as hedging instruments  2010  2009  2008 
    (in millions)   
Interest rate contracts  $ 45.3  $ (58.8)  $ 90.4 
Foreign exchange contracts  (79.6)  68.3  (128.3) 
Equity contracts  (24.0)  (107.7)  86.3 
Credit contracts  5.3  61.7  (102.0) 
Other contracts (1)  (1.2)  7.8  (43.2) 
Total  $ (54.2)  $ (28.7)  $ (96.8) 

 

(1) Primarily includes the change in fair value of embedded derivatives. 
 
7. Closed Block 
 
    In connection with the 1998 MIHC formation, we formed a Closed Block to provide reasonable assurance to 
policyholders included therein that, after the formation of the MIHC, assets would be available to maintain dividends in 
aggregate in accordance with the 1997 policy dividend scales, if the experience underlying such scales continued. Certain of our 
assets were allocated to the Closed Block in an amount that produces cash flows which, together with anticipated revenue from 
policies and contracts included in the Closed Block, were expected to be sufficient to support the Closed Block policies, 
including, but not limited to, provisions for payment of claims, certain expenses, charges and taxes, and to provide for 
continuation of policy and contract dividends in aggregate in accordance with the 1997 dividend scales, if the experience 
underlying such scales continues, and to allow for appropriate adjustments in such scales, if such experience changes. Due to 
adjustable life policies being included in the Closed Block, the Closed Block is charged with amounts necessary to properly fund 
for certain adjustments, such as face amount and premium increases, that are made to these policies after the Closed Block 
inception date. These amounts are referred to as Funding Adjustment Charges and are treated as capital transfers from the 
Closed Block. 
 
Assets allocated to the Closed Block inure solely to the benefit of the holders of policies included in the Closed Block. 
Closed Block assets and liabilities are carried on the same basis as other similar assets and liabilities. We will continue to pay 
guaranteed benefits under all policies, including the policies within the Closed Block, in accordance with their terms. If the 
assets allocated to the Closed Block, the investment cash flows from those assets and the revenues from the policies included in 
the Closed Block, including investment income thereon, prove to be insufficient to pay the benefits guaranteed under the policies 
included in the Closed Block, we will be required to make such payments from their general funds. No additional policies were 
added to the Closed Block, nor was the Closed Block affected in any other way, as a result of the demutualization. 
 
A policyholder dividend obligation (“PDO”) is required to be established for earnings in the Closed Block that are not 
available to PFG stockholders. A model of the Closed Block was established to produce the pattern of expected earnings in the 
Closed Block, adjusted to eliminate the impact of related amounts in AOCI. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

7. Closed Block — (continued) 
 
If actual cumulative earnings of the Closed Block are greater than the expected cumulative earnings of the Closed 
Block, only the expected cumulative earnings will be recognized in income with the excess recorded as a PDO. This PDO 
represents undistributed accumulated earnings that will be paid to Closed Block policyholders as additional policyholder 
dividends unless offset by future performance of the Closed Block that is less favorable than originally expected. If actual 
cumulative performance is less favorable than expected, only actual earnings will be recognized in income. At December 31, 
2010 and 2009, cumulative actual earnings have been less than cumulative expected earnings. Additionally, cumulative net 
unrealized gains were not greater than expected. Therefore, we had no PDO liability as of December 31, 2010 and 2009. 

 

Closed Block liabilities and assets designated to the Closed Block were as follows:     
  December 31, 
  2010  2009 
  (in millions) 
Closed Block liabilities     
Future policy benefits and claims  $ 5,003.1  $ 5,172.9 
Other policyholder funds  21.7  23.9 
Policyholder dividends payable  294.2  308.9 
Other liabilities  79.2  14.7 
Total Closed Block liabilities  5,398.2  5,520.4 
Assets designated to the Closed Block     
Fixed maturities, available-for-sale  2,833.7  2,748.6 
Fixed maturities, trading  29.5  31.0 
Equity securities, available-for-sale  11.2  14.4 
Mortgage loans  677.9  591.8 
Policy loans  725.4  747.2 
Other investments  163.5  157.5 
Total investments  4,441.2  4,290.5 
Cash and cash equivalents    33.6 
Accrued investment income  64.3  69.2 
Premiums due and other receivables  17.9  18.7 
Deferred income tax asset  60.2  133.3 
Total assets designated to the Closed Block  4,583.6  4,545.3 
Excess of Closed Block liabilities over assets designated to the Closed Block  814.6  975.1 
Amounts included in accumulated other comprehensive income (loss)  33.0  (61.6) 
Maximum future earnings to be recognized from Closed Block assets and liabilities  $ 847.6  $ 913.5 

 



Principal Life Insurance Company       
Notes to Consolidated Financial Statements — (continued)     
 
7. Closed Block — (continued)       
 
Closed Block revenues and expenses were as follows:       
  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Revenues       
Premiums and other considerations  $ 459.3  $ 508.6  $ 550.4 
Net investment income  257.6  268.6  280.9 
Net realized capital gains (losses)  1.8  (23.5)  (12.7) 
Total revenues  718.7  753.7  818.6 
Expenses       
Benefits, claims and settlement expenses  385.5  422.1  467.6 
Dividends to policyholders  215.1  235.9  261.8 
Operating expenses  6.4  6.8  7.4 
Total expenses  607.0  664.8  736.8 
Closed Block revenues, net of Closed Block expenses, before income taxes  111.7  88.9  81.8 
Income taxes  36.2  28.1  25.6 
Closed Block revenues, net of Closed Block expenses and income taxes  75.5  60.8  56.2 
Funding adjustment charges  (9.6)  (6.6)  (8.5) 
Closed Block revenues, net of Closed Block expenses, income taxes and funding       
adjustment charges  $ 65.9  $ 54.2  $ 47.7 

 

The change in maximum future earnings of the Closed Block was as follows: 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Beginning of year  $ 913.5  $ 967.7  $ 1,015.4 
End of year  847.6  913.5  967.7 
Change in maximum future earnings  $ (65.9)  $ (54.2)  $ (47.7) 

 

We charge the Closed Block with federal income taxes, payroll taxes, state and local premium taxes and other state or 
local taxes, licenses and fees as provided in the plan of reorganization. 

 

8. Deferred Policy Acquisition Costs       
 
Policy acquisition costs deferred and amortized were as follows:       
  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Balance at beginning of year  $ 3,454.8  $ 3,970.1  $ 2,626.7 
Cost deferred during the year  461.1  454.3  637.9 
Amortized to expense during the year (1)  (201.6)  (93.9)  (375.0) 
Adjustment related to unrealized (gains) losses on available-for-sale securities       
and derivative instruments  (455.5)  (875.7)  1,080.5 
Balance at end of year  $ 3,258.8  $ 3,454.8  $ 3,970.1 

 

(1) Includes adjustments for revisions to estimated gross profits. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
9. Insurance Liabilities 
Contractholder Funds 
Major components of contractholder funds in the consolidated statements of financial position are summarized as 
follows: 

 

  December 31, 
  2010  2009 
  (in millions)
Liabilities for investment-type insurance contracts:     
GICs  $ 10,013.6 $ 10,839.2 
Funding agreements  10,226.9  12,511.2 
Other investment-type insurance contracts  758.6  891.4 
Total liabilities for investment-type insurance contracts  20,999.1  24,241.8 
Liabilities for individual annuities  11,718.7  11,428.4 
Universal life and other reserves  4,374.3  4,094.5 
Total contractholder funds  $ 37,092.1 $ 39,764.7 

 

Our GICs and funding agreements contain provisions limiting or prohibiting early surrenders, which typically include 
penalties for early surrenders, minimum notice requirements or, in the case of funding agreements with survivor options, 
minimum pre-death holding periods and specific maximum amounts. 
 
Funding agreements include those issued directly to nonqualified institutional investors, as well as to four separate 
programs where the funding agreements have been issued directly or indirectly to unconsolidated special purpose entities. 
Claims for principal and interest under funding agreements are afforded equal priority to claims of life insurance and annuity 
policyholders under insolvency provisions of Iowa Insurance Laws. 
 
We are authorized to issue up to $4.0 billion of funding agreements under a program established in 1998 to support the 
prospective issuance of medium term notes by an unaffiliated entity in non-U.S. markets. As of December 31, 2010 and 2009, 
$2,055.4 million and $2,502.2 million, respectively, of liabilities are outstanding with respect to the issuance outstanding under 
this program. We do not anticipate any new issuance activity under this program as we are authorized to issue up to Euro 
4.0 billion (approximately USD$5.3 billion) of funding agreements under a program established in 2006 to support the 
prospective issuance of medium term notes by an unaffiliated entity in non-U.S. markets. The unaffiliated entity is an 
unconsolidated special purpose vehicle. As of December 31, 2010 and 2009, $1,340.0 million and $1,404.2 million, 
respectively, of liabilities are outstanding with respect to the issuances outstanding under this program. 
 
In addition, we were authorized to issue up to $7.0 billion of funding agreements under a program established in 2001 
to support the prospective issuance of medium term notes by an unaffiliated entity in both domestic and international markets. 
The unaffiliated entity is an unconsolidated qualifying special purpose entity. As of December 31, 2010 and 2009, $2,224.7 
million and $2,474.0 million, respectively, of liabilities are being held with respect to the issuance outstanding under this 
program. We do not anticipate any new issuance activity under this program, given our December 2005 termination of the 
dealership agreement for this program and the availability of the SEC-registered program described in the following paragraph. 
 
We were authorized to issue up to $4.0 billion of funding agreements under a program established in March 2004 to 
support the prospective issuance of medium term notes by unaffiliated entities in both domestic and international markets. In 
February 2006, this program was amended to authorize issuance of up to an additional $5.0 billion in recognition of the use of 
nearly all $4.0 billion of initial issuance authorization. In recognition of the use of nearly all $9.0 billion, this program was 
amended in November 2007 to authorize issuance of up to an additional $5.0 billion. Under this program, both the notes and the 
supporting funding agreements are registered with the SEC. As of December 31, 2010 and 2009, $3,597.8 million and 
$5,122.4 million, respectively, of liabilities are being held with respect to the issuance outstanding under this program. In 
contrast with direct funding agreements, GIC issuances and the other three funding agreement-backed medium term note 
programs described above, our payment obligations on each funding agreement issued under this SEC-registered program are 
guaranteed by PFG. 
 
Due to a downturn in the credit market, we reduced the amount of medium term note issuances in 2008 and had no 
issuances in 2009 and 2010. As economic conditions change, we will reassess the issuance of funding agreements to these 
medium term note programs. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
9. Insurance Liabilities — (continued) 

 

Future Policy Benefits and Claims       
 
Activity associated with unpaid disability and health claims is summarized as follows:     
  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Balance at beginning of year  $ 1,025.6  $ 991.8  $ 964.3 
Incurred:       
Current year  1,611.9  1,888.3  1,994.5 
Prior years  11.1  (33.4)  (56.7) 
Total incurred  1,623.0  1,854.9  1,937.8 
Payments:       
Current year  1,269.4  1,507.1  1,588.6 
Prior years  317.4  314.0  321.7 
Total payments  1,586.8  1,821.1  1,910.3 
Balance at end of year:       
Current year  342.5  381.2  405.9 
Prior years  719.3  644.4  585.9 
Total balance at end of year  $ 1,061.8  $ 1,025.6  $ 991.8 
 
Supplemental information:       
Claim adjustment expense liabilities  $ 42.7  $ 40.7  $ 39.1 
Reinsurance recoverables  1.6  3.7  4.3 

 

Incurred liability adjustments relating to prior years, which affected current operations during 2010, 2009 and 2008, 
resulted in part from developed claims for prior years being different than were anticipated when the liabilities for unpaid 
disability and health claims were originally estimated. These trends have been considered in establishing the current year 
liability for unpaid disability and health claims. 
 
10. Debt 
 
Short-Term Debt 
 
As of both December 31, 2010 and 2009, we had credit facilities with various financial institutions in an aggregate 
amount of $644.0 million. As of December 31, 2010 and 2009, we had $294.4 million and $312.1 million, respectively, of 
outstanding borrowings related to our credit facilities, which consisted of a payable to PFSI, with zero assets pledged as support 
as of December 31, 2010. Interest paid on intercompany debt was $1.3 million, $1.3 million and $8.3 million during 2010, 2009 
and 2008. 

 

The weighted-average interest rate on short-term borrowings as of both December 31, 2010 and 2009, was 0.4%. 
Long-Term Debt 
The components of long-term debt were as follows: 

 

  December 31, 
  2010  2009 
  (in millions) 
8% surplus notes payable, due 2044  $ 99.3  $ 99.2 
Other mortgages and notes payable  21.1  21.6 
Total long-term debt  $ 120.4  $ 120.8 

 

The amounts included above are net of the discount and premium associated with issuing these notes, which are being 
amortized to expense over their respective terms using the interest method. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

10. Debt — (continued) 
 
On March 10, 1994, we issued $100.0 million of surplus notes due March 1, 2044, at an 8% annual interest rate. None 
of our affiliates hold any portion of the notes. Each payment of interest and principal on the notes, however, may be made only 
with the prior approval of the Commissioner of Insurance of the State of Iowa (the “Commissioner”) and only to the extent that 
we have sufficient surplus earnings to make such payments. Interest of $8.0 million for each of the years ended December 31, 
2010, 2009 and 2008 was approved by the Commissioner, and charged to expense. 
Subject to Commissioner approval, the notes due March 1, 2044, may be redeemed at our election on or after March 1, 
2014, in whole or in part at a redemption price of approximately 102.3% of par. The approximate 2.3% premium is scheduled to 
gradually diminish over the following ten years. These notes may be redeemed on or after March 1, 2024, at a redemption price 
of 100% of the principal amount plus interest accrued to the date of redemption. 
The non-recourse mortgages, other mortgages and notes payable are primarily financings for real estate developments. 
Outstanding principal balances as of December 31, 2010, ranged from $5.8 million to $8.9 million per development with interest 
rates generally ranging from 5.5% to 5.8%. Outstanding principal balances as of December 31, 2009, ranged from $5.9 million 
to $9.1 million per development with interest rates generally ranging from 5.5% to 5.8%. Outstanding debt is secured by the 
underlying real estate properties, which were reported as real estate on our consolidated statements of financial position with a 
carrying value of $29.6 million and $30.1 million as of December 31, 2010 and 2009, respectively. 
At December 31, 2010, future annual maturities of the long-term debt were as follows (in millions): 

 

Year ending December 31:   
2011  $ 0.4 
2012  0.4 
2013  8.8 
2014  6.0 
2015   
Thereafter  104.8 
Total future maturities of the long-term debt  $ 120.4 

 

11. Income Taxes 
Income Tax Expense 
Our income tax expense (benefit) was as follows: 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Current income taxes:       
U.S. federal  $ 120.0  $ 140.4  $ 116.0 
State and foreign  15.8  10.3  34.7 
Total current income taxes  135.8  150.7  150.7 
Deferred income taxes  (15.4)  (25.9)  (106.4) 
Total income taxes  $ 120.4  $ 124.8  $ 44.3 

 

Effective Income Tax Rate 
 
Our provision for income taxes may not have the customary relationship of taxes to income. A reconciliation between 
the U.S. corporate income tax rate and the effective income tax rate is as follows: 

 

  For the year ended 
  December 31,
  2010  2009  2008 
U.S. corporate income tax rate  35%  35%  35% 
Dividends received deduction  (14)  (11)  (19) 
Interest exclusion from taxable income  (4)  (4)  (6) 
Other  2  (1)   
Effective income tax rate  19%  19%  10% 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

11. Income Taxes — (continued) 
Unrecognized Tax Benefits 
A summary of the changes in unrecognized tax benefits follows. 

 

  For the year ended December 31, 
  2010 2009 
  (in millions)
Balance at beginning of year  $ 52.6  $ 62.9 
Additions based on tax positions related to the current year  1.6  1.6 
Additions for tax positions of prior years  1.2  0.3 
Reductions for tax positions related to the current year  (2.4)  (7.1) 
Reductions for tax positions of prior years    (1.6) 
Settlements    (3.5) 
Balance at end of year (1)  $ 53.0  $ 52.6 

 

(1)  Of this amount, $20.5 million, if recognized, would reduce the 2010 effective income tax rate. We recognize interest and 
  penalties related to uncertain tax positions in operating expenses. 
 
  As of December 31, 2010 and 2009, we had recognized $23.4 million and $22.5 million of accumulated pre-tax interest 
and penalties related to unrecognized tax benefits, respectively. 

 

Net Deferred Income Taxes       
 
Significant components of our net deferred income taxes were as follows:       
  December 31,
  2010  2009 
  (in millions)
Deferred income tax assets:   
Net unrealized losses on available-for-sale securities  $ —  $ 375.4 
Insurance liabilities  337.1  344.6 
Net operating and capital loss carryforwards  312.8  344.7 
Postretirement benefits  320.9  327.0 
Stock-based compensation  59.2  51.7 
Other deferred income tax assets  67.6  54.3 
Gross deferred income tax assets  1,097.6  1,497.7 
Valuation allowance  (0.6)   
Total deferred income tax assets  1,097.0  1,497.7 
Deferred income tax liabilities:   
Deferred policy acquisition costs  (1,012.7)  (924.0) 
Net unrealized gains on available-for-sale securities  (205.9)   
Real estate  (115.6)  (103.5) 
Intangible assets  (26.5)  (42.1) 
Other deferred income tax liabilities  (4.1)  (40.9) 
Total deferred income tax liabilities  (1,364.8)  (1,110.5) 
Total net deferred income tax assets (liabilities)  $ (267.8)  $ 387.2 

 



Principal Life Insurance Company       
Notes to Consolidated Financial Statements — (continued)     
 
11. Income Taxes — (continued)       
 
Net deferred income taxes by jurisdiction are as follows:       
 
  December 31,
  2010  2009 
  (in millions)
Deferred income tax assets:   
U.S.  $ —  $ 392.1 
Deferred income tax liabilities:   
U.S.  (262.6)   
State  (5.2)  (4.9) 
Total net deferred income tax assets (liabilities)  $ (267.8)  $ 387.2 

 

No valuation allowance was provided on the deferred income tax asset attributable to the net unrealized losses on 
available-for-sale securities as of December 31, 2009. This deferred tax asset reversed during 2010 to a deferred tax liability 
position attributable to the net unrealized gains on available-for-sale securities as of December 31, 2010. 
 
The total deferred income tax asset also includes capital and net operating loss carryforwards for tax purposes available 
to offset future capital gains and taxable income, respectively. The total capital loss carryforward, available to offset future 
capital gains, was $209.1 million as of December 31, 2010. If not used, this remaining capital loss carryforward generated in 
2009 will expire in 2014. Domestic state net operating loss carryforwards were $0.8 million as of December 31, 2010, and will 
expire between 2017 and 2029. We maintain valuation allowances by jurisdiction against the deferred income tax assets related 
to certain of these carryforwards, as utilization of these income tax benefits fail the more likely than not criteria in certain 
jurisdictions. A valuation allowance has been recorded on income tax benefits associated with state net operating loss 
carryforwards and foreign net operating loss carryforwards. Adjustments to the valuation allowance will be made if there is a 
change in management’s assessment of the amount of the deferred income tax asset that is more likely than not to be realized. 
 
Accumulated net operating losses of $640.8 million and $485.2 million at December 31, 2010 and 2009, respectively, 
are attributed to captive reinsurance companies that are temporarily excluded from our consolidated U.S. federal income tax 
return. These net operating losses will expire between 2021 and 2025. One of the captive reinsurance companies will be able to 
join the consolidated U.S. federal income tax return in 2012, with the other in 2013. All accumulated net operating losses are 
anticipated to be utilized before expiration. Therefore, no valuation allowance has been provided for the deferred income tax 
assets attributable to these net operating losses. 
 
Other Tax Information 
 
The Internal Revenue Service (“IRS”) has completed examination of the consolidated federal income tax returns for 
years prior to 2004. We are contesting certain issues and have filed suit in the Court of Federal Claims, requesting refunds for 
the years 1995-2003. We are also litigating a partnership issue for the years 2002-2003 in the federal district court of Iowa. 
We had $229.1 million and $241.0 million of current income tax receivables associated with outstanding audit issues 
reported as other assets in our consolidated statements of financial position as of December 31, 2010 and 2009, respectively. 
We do not expect the litigation to be resolved within the next twelve months. 
 
The IRS commenced examination of the U.S. consolidated federal income tax returns for 2004-2005 in March 2007. 
The fieldwork is substantially complete and the final report is expected to be received sometime in the first or second quarter of 
2011. The statute of limitations for the 2004-2005 tax years expires on September 15, 2011. The IRS commenced examination 
of the U.S. consolidated federal income tax returns for 2006-2007 in March 2009 and of the tax return for 2008 in January 2010. 
 
We do not believe there is a reasonable possibility that the total amount of unrecognized tax benefits will significantly 
increase or decrease in the next twelve months. We believe that we have adequate defenses against, or sufficient provisions for, 
the contested issues, but final resolution of the contested issues could take several years while legal remedies are pursued. 
Consequently, we do not expect the ultimate resolution of issues from tax years 1995 - 2003 to have a material impact on our net 
income. Similarly, we believe there are adequate defenses against, or sufficient provisions for, any challenges that might arise in 
tax years subsequent to 2003. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits 
 
We have post-retirement benefit plans covering substantially all of our employees and certain agents, including 
employees of other companies affiliated with our ultimate parent, PFG ("affiliated companies"). Actuarial information 
regarding the status of the post-retirement benefit plans is calculated for the total plan only. The affiliated company portion of 
the actuarial present value of the accumulated or projected benefit obligations, or net assets available for benefits, is not 
separately determined. However, we are reimbursed for employee benefits related to the affiliated companies. The 
reimbursement is not reflected in our employee and agent benefits disclosures. 
 
We have defined benefit pension plans covering substantially all of our employees and certain agents. Some of these 
plans provide supplemental pension benefits to employees and agents with salaries and/or pension benefits in excess of the 
qualified plan limits imposed by federal tax law. The employees and agents are generally first eligible for the pension plans 
when they reach age 21. For plan participants employed prior to January 1, 2002, the pension benefits are based on the greater of 
a final average pay benefit or a cash balance benefit. The final average pay benefit is based on the years of service and generally 
the employee's or agent's average annual compensation during the last five years of employment. Partial benefit accrual of final 
average pay benefits is recognized from first eligibility until retirement based on attained service divided by potential service to 
age 65 with a minimum of 35 years of potential service. The cash balance portion of the plan started on January 1, 2002. An 
employee's account is credited with an amount based on the employee's salary, age and service. These credits accrue with 
interest. For plan participants hired on and after January 1, 2002, only the cash balance plan applies. Our policy is to fund the 
cost of providing pension benefits in the years that the employees and agents are providing service to us. Our funding policy for 
the qualified defined benefit plan is to contribute an amount annually at least equal to the minimum annual contribution required 
under the Employee Retirement Income Security Act (“ERISA”), and, generally, not greater than the maximum amount that can 
be deducted for federal income tax purposes. Our funding policy for the nonqualified benefit plan is to fund the plan in the years 
that the employees are providing service, taking into account the funded status of the trust. While we designate assets to cover 
the computed liability of the nonqualified plan, the assets are not included as part of the asset balances presented in this footnote 
as they do not qualify as plan assets in accordance with U.S. GAAP. 
 
We also provide certain health care, life insurance and long-term care benefits for retired employees. Subsidized retiree 
health benefits are provided for employees hired prior to January 1, 2002. Employees hired after December 31, 2001, have 
access to retiree health benefits but it is intended that they pay for the full cost of the coverage. The health care plans are 
contributory with participants' contributions adjusted annually. The contributions are based on the number of years of service 
and age at retirement for those hired prior to January 1, 2002, who retired prior to January 1, 2011. For employees hired prior to 
January 1, 2002, who retire on or after January 1, 2011, the contributions are 60% of the expected cost. As part of the substantive 
plan, the retiree health contributions are assumed to be adjusted in the future as claim levels change. The life insurance plans are 
contributory for a small group of previously grandfathered participants that have elected supplemental coverage and dependent 
coverage. 
 
Covered employees are first eligible for the health and life postretirement benefits when they reach age 57 and have 
completed ten years of service with us. Retiree long-term care benefits are provided for employees whose retirement was 
effective prior to July 1, 2000. Our policy is to fund the cost of providing retiree benefits in the years that the employees are 
providing service, taking into account the funded status of the trust. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits — (continued) 
Obligations and Funded Status 
The plans' combined funded status, reconciled to amounts recognized in the consolidated statements of financial 
position and consolidated statements of operations, was as follows: 

 

        Other postretirement 
  Pension benefits  benefits
  December 31, December 31, 
  2010  2009  2010  2009 
  (in millions)
Change in benefit obligation   
Benefit obligation at beginning of year  $ (1,797.4)  $ (1,712.1)  $ (360.1)  $ (335.0) 
Service cost  (45.6)  (51.4)  (8.8)  (11.3) 
Interest cost  (105.7)  (100.8)  (18.1)  (19.7) 
Actuarial gain (loss)  (59.6)  (26.8)  62.5  (2.8) 
Participant contributions      (6.0)  (5.5) 
Benefits paid  70.2  72.8  15.3  15.0 
Amount recognized due to special events      (0.2)   
Plan amendment      153.6   
Other  4.3  20.9  (0.8)  (0.8) 
Benefit obligation at end of year  $ (1,933.8)  $ (1,797.4)  $ (162.6)  $ (360.1) 
Change in plan assets   
Fair value of plan assets at beginning of year  $ 1,250.3  $ 1,010.5  $ 421.5  $ 362.0 
Actual return on plan assets  181.1  217.0  58.1  68.3 
Employer contribution  56.5  95.6  1.4  0.7 
Participant contributions      6.0  5.5 
Benefits paid  (70.2)  (72.8)  (15.3)  (15.0) 
Fair value of plan assets at end of year  $ 1,417.7  $ 1,250.3  $ 471.7  $ 421.5 
Amount recognized in statement of financial position   
Other assets  $ —  $ —  $ 309.4  $ 78.4 
Other liabilities  (516.1)  (547.1)  (0.3)  (17.0) 
Total  $ (516.1)  $ (547.1)  $ 309.1  $ 61.4 
Amount recognized in accumulated other comprehensive   
(income) loss   
Total net actuarial loss  $ 469.7  $ 564.9  $ 10.2  $ 104.1 
Prior service benefit  (41.6)  (52.7)  (148.8)  (6.8) 
Pre-tax accumulated other comprehensive (income) loss  $ 428.1  $ 512.2  $ (138.6)  $ 97.3 

 

The accumulated benefit obligation for all defined benefit pension plans was $1,811.7 million and $1,640.5 million at 
December 31, 2010 and 2009, respectively. 
 
Employer contributions to the pension plans include contributions made directly to the qualified pension plan assets 
and contributions from corporate assets to pay nonqualified pension benefits. Benefits paid from the pension plans include both 
qualified and nonqualified plan benefits. Nonqualified pension plan assets are not included as part of the asset balances 
presented in this footnote. The nonqualified pension plan assets are held in Rabbi trusts for the benefit of all nonqualified plan 
participants. The assets held in a Rabbi trust are available to satisfy the claims of general creditors only in the event of 
bankruptcy. Therefore, these assets are fully consolidated in our consolidated statements of financial position and are not 
reflected in our funded status as they do not qualify as plan assets under U.S. GAAP. The market value of assets held in these 
trusts was $265.3 million and $245.1 million as of December 31, 2010 and 2009, respectively. 
 
Pension Plan Changes and Plan Gains/Losses 
 
On January 1, 2010, benefits under the Principal Pension Plan are frozen for certain participants. This change was 
recognized as a prior service cost and resulted in a decrease in liabilities as of December 31, 2009. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits — (continued) 
 
For the year ended December 31, 2010, the pension plans had a loss primarily due to a decrease in the discount rate and 
a change in the mortality assumption. The plans also had a gain resulting from asset returns greater than expected. The net result 
was an actuarial gain for the year ended December 31, 2010. For the year ended December 31, 2009, the pension plans had an 
actuarial loss primarily due to a greater than expected cost of living adjustment and greater number of early retirements. 
 
Other Postretirement Plan Changes and Plan Gains/Losses 
 
On December 8, 2003, the Medicare Prescription Drug, Improvement and Modernization Act of 2003 (the “Medicare 
Modernization Act”) was signed into law. The Medicare Modernization Act introduced a prescription drug benefit under 
Medicare (“Medicare Part D”) as well as a federal subsidy to sponsors of retiree medical benefit plans. During each of the years 
ended December 31, 2010, 2009 and 2008, the Medicare subsidies we received and accrued for were $0.8 million. 
 
An actuarial gain occurred during 2010 for the other postretirement benefit plans. This was due to a decrease in the 
trend and claim cost assumptions and greater than expected increase in the medical premium equivalents. This was partially 
offset by the decrease in the discount rate. An actuarial loss occurred during 2009 for the other postretirement benefit plans. This 
was due to a less than expected increase in retiree contributions, an increase in assumed health care costs for our agents and an 
increase in the trend assumption. 
 
Impact of Amendment to Retiree Health Benefits 
 
In September 2010, an amendment to retiree health benefits was announced. This amendment, which is effective for 
individuals retiring on or after January 1, 2011, resulted in a plan remeasurement as of September 30, 2010. Under this 
amendment, the company-paid subsidy for pre-Medicare-eligible coverage will be 40% and the cost of coverage for 
Medicare-eligible retirees (or their dependents) will no longer be subsidized. Prior to amendment, the subsidy calculation was 
complex and varied based on age and service with the company at the time of retirement. In addition to the changes for 
individuals retiring on or after January 1, 2011, the plan was simplified to a single consolidated plan design, the coordination 
with Medicare was changed for certain post-1984 retirees and the method for determining the premium equivalent rate was 
changed to be based solely on retiree experience. For the remeasurement of the retiree health benefits as of September 30, 
2010, the assumptions used were a 5.40% discount rate to determine the benefit obligation; a 7.25% weighted-average 
expected long-term return on plan assets used to determine the net periodic benefit cost; and a health care cost initial trend 
rate of 9.5% pre-Medicare and 9.0% post-Medicare, decreasing to an ultimate rate of 5.0% in the year 2022. The plan 
amendment resulted in a $153.6 million reduction to the accumulated postretirement benefit obligation as of September 30, 
2010. The plan amendment and remeasurement resulted in a $14.0 million reduction in the 2010 net periodic postretirement 
benefit cost, which was reflected in the fourth quarter of 2010. 
 
Impact from Exit of Group Medical Insurance Business 
 
On September 30, 2010, we announced our decision to exit the group medical insurance business and entered into an 
agreement with United Healthcare Services, Inc. to renew medical insurance coverage for our customers as the business 
transitions. Our exit from the group medical insurance business will result in a curtailment associated with the pension and 
other postretirement benefits of the impacted employees. We have determined that the curtailment will result in a gain, which 
will be recognized quarterly in our consolidated financial statements as impacted employees are terminated. In the fourth 
quarter of 2010, the curtailment gain recognized was $0.9 million for the pension benefits and $2.6 million for the other 
postretirement benefits from the accelerated recognition of the existing prior service benefits. Also in the fourth quarter of 
2010, the recognition of terminations resulted in a $0.2 million increase in the accumulated postretirement benefit obligation 
resulting from losses associated with individuals who were retirement eligible at termination exceeding the gains associated 
with those individuals who were not retirement eligible at termination. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits — (continued) 
 
Information for Pension Plans with an Accumulated Benefit Obligation in Excess of Plan Assets 
 
For 2010 and 2009, both the qualified and nonqualified plans had accumulated benefit obligations in excess of plan 
assets. As noted previously, the nonqualified plans have assets that are deposited in trusts that fail to meet the U.S. GAAP 
requirements to be included in plan assets; however, these assets are included in our consolidated statements of financial 
position. 

 

  December 31, 
  2010  2009 
  (in millions) 
Projected benefit obligation  $ 1,933.8 $ 1,797.4 
Accumulated benefit obligation  1,811.7  1,640.5 
Fair value of plan assets  1,417.7  1,250.3 

 

Information for Other Postretirement Benefit Plans with an Accumulated Postretirement Benefit Obligation in Excess of 
Plan Assets 

 

          December 31, 
          2010  2009 
          (in millions) 
Accumulated postretirement benefit obligation          $ 1.5  $ 98.7 
Fair value of plan assets          1.4  81.7 
 
Components of Net Periodic Benefit Cost               
    Pension benefits Other postretirement benefits 
    For the year ended December 31,
  2010  2009  2008  2010  2009  2008 
      (in millions)   
Service cost  $ 45.6  $ 51.4  $ 62.0  $ 8.8  $ 11.3  $ 10.5 
Interest cost  105.7  100.8  124.3  18.1  19.7  20.9 
Expected return on plan assets  (98.4)  (79.5)  (162.8)  (30.6)  (25.9)  (46.9) 
Amortization of prior service benefit  (10.1)  (7.7)  (9.6)  (9.1)  (2.1)  (3.1) 
Recognized net actuarial (gain) loss  67.6  92.6  1.5  4.1  9.3  (4.0) 
Amount recognized due to special events  (0.9)      (2.6)     
Net periodic benefit cost (income)  $ 109.5  $ 157.6  $ 15.4  $ (11.3)  $ 12.3  $ (22.6) 

 

For 2008, 2009 and 2010, we used a December 31 measurement date in connection with our adoption of required 
measurement date guidance. Net periodic benefit cost shown above for 2008 covers the period of 15 months from October 1, 
2007, through December 31, 2008. Net periodic benefit cost for the period from October 1, 2007, to December 31, 2007, was 
recognized as a direct adjustment to retained earnings during 2008 as required by the measurement date guidance. The 
breakdown of 2008 net periodic benefit cost between the two periods was as follows: 

 

  Pension benefits  Other postretirement benefits 
  10/1/07-  1/1/08-    10/1/07-    1/1/08-  
  12/31/07  12/31/08  Total  12/31/07  12/31/08 Total 
      (in millions)   
Net periodic benefit cost (income)  $ 3.1  $ 12.3 $  15.4 $ (4.5) $ (18.1)  $ (22.6) 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
12. Employee and Agent Benefits — (continued) 
 
The pension plans' actuarial gains and losses are amortized using a straight-line amortization method over the average 
remaining service period of plan participants. For the qualified pension plan, gains and losses are amortized without use of the 
10% allowable corridor. For the nonqualified pension plans and other postretirement benefit plans, the corridors allowed are 
used. 

 

      Other
      postretirement 
  Pension benefits  benefits 
  For the year ended December 31,
  2010  2009  2010  2009 
  (in millions)
Other changes recognized in accumulated other comprehensive (income)       
loss       
Net actuarial gain  $ (27.5)  $ (110.7)  $ (89.8)  $ (39.6) 
Prior service benefit    (20.9)  (153.7)   
Amortization of net loss  (67.6)  (92.6)  (4.1)  (9.3) 
Amortization of prior service benefit  11.0  7.7  11.7  2.1 
Total recognized in pre-tax accumulated other comprehensive income  $ (84.1)  $ (216.5)  $(235.9)  $ (46.8) 
Total recognized in net periodic benefit cost and pre-tax accumulated other       
comprehensive (income) loss  $ 25.4  $ (58.9)  $(247.2)  $ (34.5) 

 

Net actuarial (gain) loss and net prior service cost benefit have been recognized in AOCI. 
 
The estimated net actuarial (gain) loss and prior service cost (benefit) that will be amortized from AOCI into net 
periodic benefit cost for the pension benefits during the 2011 fiscal year are $62.8 million and $(9.8) million, respectively. The 
estimated net actuarial (gain) loss and prior service cost (benefit) for the postretirement benefits that will be amortized from 
AOCI into net periodic benefit cost during the 2011 fiscal year are $0.4 million and $(29.7) million, respectively. The estimated 
amortization of net actuarial (gain) loss does not reflect future curtailment recognition. 
 
Assumptions 
 
Weighted-average assumptions used to determine benefit obligations as disclosed under the Obligations and Funded Status 
section 

 

            Other postretirement 
      Pension benefits  benefits 
      For the year ended December 31, 
      2010 2009  2010  2009 
Discount rate      5.65%  6.00%  5.65%  6.00% 
Rate of compensation increase      5.00%  5.00%  5.00%  5.00% 
 
Weighted-average assumptions used to determine net periodic benefit cost           
    Pension benefits Other postretirement benefits 
  For the year ended December 31,
  2010  2009  2008  2010 2009  2008 
Discount rate  6.00%  6.00%  6.30%  6.00%  6.00%  6.30% 
Expected long-term return on plan assets  8.00%  8.00%  8.25%  7.30%  7.30%  7.30% 
Rate of compensation increase  5.00%  5.00%  5.00%  5.00%  5.00%  5.00% 

 

For the pension benefits, the expected return on plan assets is the long-term rate we expect to be earned based on the 
plans’ investment strategy. Historical and expected future returns of multiple asset classes were analyzed to develop a risk free 
rate of return and risk premiums for each asset class. The overall rate for each asset class was developed by combining a long- 
term inflation component, the risk free real rate of return and the associated risk premium. A weighted average rate was 
developed based on those overall rates and the target asset allocation of the plans. 
 
For other postretirement benefits, the 7.3% expected long-term return on plan assets for 2010 is based on the weighted 
average expected long-term asset returns for the medical, life and long-term care plans. The expected long-term rates for the 
medical, life and long-term care plans are 7.25%, 7.75% and 5.85%, respectively. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits — (continued) 
Assumed Health Care Cost Trend Rates 

 

  December 31, 
  2010  2009 
Health care cost trend rate assumed for next year under age 65  9.5%  11.0% 
Health care cost trend rate assumed for next year age 65 and over  9.0%  10.5% 
Rate to which the cost trend rate is assumed to decline (the ultimate trend rate)  5.0%  5.0% 
Year that the rate reaches the ultimate trend rate  2022  2021 

 

Assumed health care cost trend rates have a significant effect on the amounts reported for the health care plans. A one- 
percentage-point change in assumed health care cost trend rates would have the following effects: 

 

  1-percentage-  1-percentage- 
  point increase  point decrease 
  (in millions) 
Effect on total of service cost and interest cost components  $ 4.2 $  (3.4) 
Effect on accumulated postretirement benefit obligation  (9.4)  8.2 
 
Pension Plan and Other Postretirement Benefit Plan Assets     

 

  Fair value is defined as the price that would be received to sell an asset in an orderly transaction between market 
participants at the measurement date (an exit price). The fair value hierarchy prioritizes the inputs to valuation techniques used to 
measure fair value into three levels. 
 
  Level 1 – Fair values are based on unadjusted quoted prices in active markets for identical assets. Our Level 1 assets include 
  cash, fixed income investment funds and exchange traded equity securities. 
  Level 2 – Fair values are based on inputs other than quoted prices within Level 1 that are observable for the asset, either 
  directly or indirectly. Our Level 2 assets primarily include fixed income and equity investment funds. 
  Level 3 – Fair values are based on significant unobservable inputs for the asset. Our Level 3 assets include a real estate 
  investment fund and a general account investment of ours. 
 
  Our pension plan assets consist of investments in separate accounts. Net asset value (“NAV”) of the separate accounts 
is calculated in a manner consistent with U.S. GAAP for investment companies and is determinative of their fair value. Several 
of the separate accounts invest in publicly quoted mutual funds or actively managed stocks. The fair value of the underlying 
mutual funds or stock is used to determine the NAV of the separate account, which is not publicly quoted. Some of the separate 
accounts also invest in fixed income securities. The fair value of the underlying securities is based on quoted prices of similar 
assets and used to determine the NAV of the separate account. One separate account invests in real estate, for which the fair 
value of the underlying real estate is based on unobservable inputs and used to determine the NAV of the separate account. The 
fair value of the underlying real estate is estimated using discounted cash flow valuation models that utilize public real estate 
market data inputs such as transaction prices, market rents, vacancy levels, leasing absorption, market cap rates and discount 
rates. In addition, each property is appraised annually by an independent appraiser. 
 
  Our other postretirement benefit plan assets consist of cash, investments in fixed income security portfolios and 
investments in equity security portfolios. Because of the nature of cash, its carrying amount approximates fair value. The fair 
value of fixed income investment funds, U.S. equity portfolios and international equity portfolios is based on quoted prices in 
active markets for identical assets. The fair value of our general account investment is the amount the plan would receive if 
withdrawing funds from this participating contract. The amount that would be received is calculated using a cash-out factor 
based on an associated pool of general account fixed income securities. The cash-out factor is a ratio of the asset investment 
value of these securities to asset book value. As the investment values change, the cash-out factor is adjusted, impacting the 
amount the plan receives at measurement date. To determine investment value for each category of assets, we project cash flows. 
This is done using contractual provisions for the assets, with adjustment for expected prepayments and call provisions. Projected 
cash flows are discounted to present value for each asset category. Interest rates for discounting are based on current rates on 
similar new assets in the general account based on asset strategy. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
12. Employee and Agent Benefits — (continued) 
Pension Plan Assets 
The fair value of the qualified pension plan’s assets by asset category as of the most recent measurement date is as 
follows: 

 

    As of December 31, 2010   
Assets /
  (liabilities)  Fair value hierarchy level   
measured at fair
  value  Level 1    Level 2  Level 3 
    (in millions)     
Asset category           
U.S. large cap equity portfolios (1)  $ 580.9  $ —     $ 580.9   $ — 
U.S. small/mid cap equity portfolios (2)  143.5      143.5   
International equity portfolios (3)  241.7      241.7   
Fixed income security portfolios (4)  331.5      331.5   
Real estate investment portfolios:           
Real estate investment trusts (5)  35.4      35.4   
Direct real estate investments (6)  84.7        84.7 
Total  $ 1,417.7  $ —    $ 1,333.0   $ 84.7 
 
    As of December 31, 2009   
Assets /
  (liabilities)    Fair value hierarchy level   
measured at fair
  value  Level 1    Level 2  Level 3 
    (in millions)     
Asset category           
U.S. large cap equity portfolios (1)  $ 555.5  $ —  $ 555.5 $   
U.S. small/mid cap equity portfolios (2)  103.6      103.6   
International equity portfolios (3)  215.5      215.5   
Fixed income security portfolios (4)  288.3      288.3   
Real estate investment portfolios:           
Real estate investment trusts (5)  33.4      33.4   
Direct real estate investments (6)  54.0        54.0 
Total  $ 1,250.3  $ —  $ 1,196.3 $  54.0 

 

(1)  The portfolios invest primarily in publicly traded equity securities of large U.S. companies. 
(2)  The portfolios invest primarily in publicly traded equity securities of mid-sized and small U.S. companies. 
(3)  The portfolios invest primarily in publicly traded equity securities of non-U.S. companies. 
(4)  The portfolios invest in various fixed income securities, primarily of U.S. origin. These include, but are not limited to, 
  corporate bonds, mortgage-backed securities, commercial mortgage-backed securities, U.S. Treasury securities, 
  agency securities, asset-backed securities and collateralized mortgage obligations. 
(5)  The portfolio invests primarily in publicly traded securities of U.S. equity real estate investment trusts. 
(6)  The portfolio invests primarily in U.S. commercial real estate properties. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits — (continued) 
The reconciliation for all assets measured at fair value using significant unobservable inputs (Level 3) is as follows: 

 

    For the year ended December 31, 2010     
    Actual return gains (losses) on         
  Beginning  plan assets        Ending 
  asset  Relating to          asset 
  balance as  assets still  Relating to        balance 
  of  held at the  assets sold  Purchases,  Transfers  as of 
  December  reporting  during the  sales and  in (out) of  December 
  31, 2009  date  period  settlements  Level 3  31, 2010 
      (in millions)       
Asset category               
Direct real estate investments  $ 54.0  $ 10.7   $ —  $ 20.0  $ —  $ 84.7 
Total  $ 54.0  $ 10.7    $ —  $ 20.0  $ —  $ 84.7 
 
    For the year ended December 31, 2009     
    Actual return gains (losses) on         
    plan assets        Ending 
  Beginning  Relating to          asset 
  asset  assets still  Relating to        balance 
  balance as  held at the  assets sold  Purchases,  Transfers  as of 
  of January  reporting  during the  sales and  in (out) of  December 
  1, 2009  date  period  settlements  Level 3  31, 2009 
      (in millions)    
Asset category               
Direct real estate investments  $ 78.8  $ (24.8)   $ —  $ —  $ —  $ 54.0 
Total  $ 78.8  $ (24.8)   $ —  $ —  $ —  $ 54.0 

 

We have established an investment policy that provides the investment objectives and guidelines for the pension plan. 
Our investment strategy is to achieve the following: 
 
  Obtain a reasonable long-term return consistent with the level of risk assumed and at a cost of operation within 
  prudent levels. Performance benchmarks are monitored. 
  Ensure sufficient liquidity to meet the emerging benefit liabilities for the plan. 
  Provide for diversification of assets in an effort to avoid the risk of large losses and maximize the investment 
  return to the pension plan consistent with market and economic risk. 
 
In administering the qualified pension plan’s asset allocation strategy, we consider the projected liability stream of 
benefit payments, the relationship between current and projected assets of the plan and the projected actuarial liabilities streams, 
the historical performance of capital markets adjusted for the perception of future short- and long-term capital market 
performance and the perception of future economic conditions. 
 
According to our investment policy, the target asset allocation for the qualified plan is: 

 

Asset category  Target allocation 
U.S. equity portfolios  35% - 60% 
International equity portfolios  5% - 20% 
Fixed income security portfolios  20% - 37% 
Real estate investment portfolios  3% - 10% 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits — (continued) 
Other Postretirement Benefit Plan Assets 
The fair value of the other postretirement benefit plans’ assets by asset category as of the most recent measurement date 
is as follows: 

 

    As of December 31, 2010   
  Assets /         
  (liabilities)  Fair value hierarchy level   
  measured at fair         
  value  Level 1  Level 2  Level 3 
    (in millions)  
Asset category       
Cash and cash equivalents  $ 1.3  $ 1.3  $ —  $ — 
Fixed income security portfolios:       
Fixed income investment funds (1)  143.5  143.5     
Principal Life general account investment (2)  44.5      44.5 
U.S. equity portfolios (3)  232.2  190.0  42.2   
International equity portfolios (4)  50.2  38.3  11.9   
Total  $ 471.7  $ 373.1  $ 54.1  $ 44.5 
 
    As of December 31, 2009   
  Assets /     
  (liabilities)  Fair value hierarchy level   
  measured at fair     
  value  Level 1  Level 2  Level 3 
    (in millions)  
Asset category       
Cash and cash equivalents  $ 1.0  $ 1.0  $ —  $ — 
Fixed income security portfolios:       
Fixed income investment funds (1)  131.1  131.1     
Principal Life general account investment (2)  45.5      45.5 
U.S. equity portfolios (3)  198.9  162.5  36.4   
International equity portfolios (4)  45.0  34.3  10.7   
Total  $ 421.5  $ 328.9  $ 47.1  $ 45.5 

 

(1)  The portfolios invest in various fixed income securities, primarily of U.S. origin. These include, but are not limited to, 
  corporate bonds, mortgage-backed securities, commercial mortgage-backed securities, U.S. Treasury securities, agency 
  securities, asset-backed securities and collateralized mortgage obligations. 
(2)  The general account is invested in various fixed income securities. 
(3)  The portfolios invest primarily in publicly traded equity securities of large U.S. companies. 
(4)  The portfolios invest primarily in publicly traded equity securities of non-U.S. companies. 
 
  As of December 31, 2010 and 2009, respectively, $54.1 million and $47.1 million of assets in the U.S. equity and 
international equity portfolios were included in a trust owned life insurance contract. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits — (continued) 
The reconciliation for all assets measured at fair value using significant unobservable inputs (Level 3) is as follows: 

 

  For the year ended December 31, 2010
    Actual return gains (losses) on     
  Beginning  plan assets    Ending 
  asset  Relating to      asset 
  balance as  assets still  Relating to    balance 
  of  held at the  assets sold  Purchases,  Transfers  as of 
  December  reporting  during the  sales and  in (out) of  December 
  31, 2009  date  period  settlements  Level 3  31, 2010 
      (in millions)    
Asset category           
Principal Life general account investment  $ 45.5  $ 4.3 $    $ (5.3)  $ —  $ 44.5 
Total  $ 45.5  $ 4.3 $    $ (5.3)  $ —  $ 44.5 
 
  For the year ended December 31, 2009
    Actual return gains (losses) on         
    plan assets        Ending 
  Beginning  Relating to          asset 
  asset  assets still  Relating to        balance 
  balance as  held at the  assets sold  Purchases,  Transfers  as of 
  of January  reporting  during the  sales and  in (out) of  December 
  1, 2009  date  period  settlements  Level 3  31, 2009 
      (in millions)    
Asset category               
Principal Life general account investment  $ 54.9  $ (1.3) $    $ (8.1)  $ —  $ 45.5 
Total  $ 54.9  $ (1.3) $    $ (8.1)  $ —  $ 45.5 

 

According to our investment policy, the target asset allocation for the other postretirement benefit plans is: 

 

Asset category  Target allocation 
U.S. equity portfolios  45% - 65% 
International equity portfolios  5% - 15% 
Fixed income security portfolios  30% - 50% 

 

The investment strategies and policies for the other postretirement benefit plans are similar to those employed by the 
qualified pension plan. 
 
Contributions 
 
Our funding policy for the qualified pension plan is to fund the plan annually in an amount at least equal to the 
minimum annual contribution required under ERISA and, generally, not greater than the maximum amount that can be deducted 
for federal income tax purposes. We do not anticipate contributions will be needed to satisfy the minimum funding requirements 
of ERISA for our qualified plan. At this time, it is too early to estimate the amount that may be contributed, but it is possible that 
we may fund the plans in 2011 in the range of $60-$90 million. This includes funding for both our qualified and nonqualified 
pension plans. While we designate assets to cover the computed liability of the nonqualified plan, the assets are not included as 
part of the asset balances presented in this footnote as they do not qualify as plan assets in accordance with U.S. GAAP. We may 
contribute to our other postretirement benefit plans in 2011 pending future analysis. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
12. Employee and Agent Benefits — (continued) 
Estimated Future Benefit Payments 
The estimated future benefit payments, which reflect expected future service, and the expected amount of subsidy 
receipts under Medicare Part D are: 

 

    Other postretirement benefits     
    (gross benefit payments,     
    including prescription drug  Amount of Medicare Part D 
  Pension benefits  benefits)  subsidy receipts
    (in millions) 
Year ending December 31:     
2011  $ 76.9  $ 19.3  $ 0.9 
2012  81.6  20.2  1.0 
2013  86.5  21.3  1.1 
2014  91.0  22.4  1.2 
2015  95.2  23.4  1.3 
2016-2020  567.0  126.8  6.9 

 

The above table reflects the total estimated future benefits to be paid from the plan, including both our share of the 
benefit cost and the participants' share of the cost, which is funded by their contributions to the plan. 
 
The assumptions used in calculating the estimated future benefit payments are the same as those used to measure the 
benefit obligation for the year ended December 31, 2010. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

12. Employee and Agent Benefits — (continued) 
 
The information that follows shows supplemental information for our defined benefit pension plans. Certain key 
summary data is shown separately for qualified and nonqualified plans. 

 

  For the year ended December 31,
  2010      2009
  Qualified   Nonqualified    Qualified  Nonqualified   
  plan  plans  Total  plan  plans  Total 
      (in millions)   
Amount recognized in statement of financial position           
Other assets  $ —  $ —  $ —  $ —  $ —  $ — 
Other liabilities  (210.8)  (305.3)  (516.1)  (249.9)  (297.2)  (547.1) 
Total  $ (210.8)  $ (305.3)  $ (516.1)  $ (249.9)  $ (297.2)  $ (547.1) 
Amount recognized in accumulated other               
comprehensive loss               
Total net actuarial loss  $ 404.1  $ 65.6  $ 469.7  $ 495.0  $ 69.9  $ 564.9 
Prior service cost benefit  (26.6)  (15.0)  (41.6)  (33.9)  (18.8)  (52.7) 
Total pre-tax accumulated other comprehensive loss  $ 377.5  $ 50.6  $ 428.1  $ 461.1  $ 51.1  $ 512.2 
Components of net periodic benefit cost               
Service cost  $ 39.3  $ 6.3  $ 45.6  $ 41.8  $ 9.6  $ 51.4 
Interest cost  88.2  17.5  105.7  83.0  17.8  100.8 
Expected return on plan assets  (98.4)    (98.4)  (79.5)    (79.5) 
Amortization of prior service cost benefit  (6.6)  (3.5)  (10.1)  (5.4)  (2.3)  (7.7) 
Recognized net actuarial loss  62.5  5.1  67.6  86.5  6.1  92.6 
Amount recognized due to special events  (0.6)  (0.3)  (0.9)       
Net periodic benefit cost  $ 84.4  $ 25.1  $ 109.5  $ 126.4  $ 31.2  $ 157.6 
Other changes recognized in accumulated other               
comprehensive (income) loss               
Net actuarial (gain) loss  $ (28.4)  $ 0.9  $ (27.5)  $ (108.8)  $ (1.9)  $ (110.7) 
Prior service benefit        (10.7)  (10.2)  (20.9) 
Amortization of net loss  (62.5)  (5.1)  (67.6)  (86.5)  (6.1)  (92.6) 
Amortization of prior service cost benefit  7.3  3.7  11.0  5.4  2.3  7.7 
Total recognized in pre-tax accumulated other               
comprehensive income  $ (83.6)  $ (0.5)  $ (84.1)  $ (200.6)  $ (15.9)  $ (216.5) 
Total recognized in net periodic benefit cost and pre-               
tax accumulated other comprehensive (income) loss  $ 0.8  $ 24.6  $ 25.4  $ (74.2)  $ 15.3  $ (58.9) 

 

In addition, we have defined contribution plans that are generally available to all U.S. employees and agents. Eligible 
participants could not contribute more than $16,500 of their compensation to the plans in 2010. Effective January 1, 2006, we 
made several changes to the retirement programs. In general, the pension and supplemental executive retirement plan benefit 
formulas were reduced, and the 401(k) matching contribution was increased. Employees who were ages 47 or older with at least 
ten years of service on December 31, 2005, could elect to retain the prior benefit provisions and forgo receipt of the additional 
matching contributions. The employees who elected to retain the prior benefit provisions are referred to as “Grandfathered 
Choice Participants.” We match the Grandfathered Choice Participant's contribution at a 50% contribution rate up to a maximum 
contribution of 3% of the participant's compensation. For all other participants, we match the participant's contributions at a 75% 
contribution rate up to a maximum of 6% of the participant's compensation. The defined contribution plans allow employees to 
choose among various investment options, including PFG common stock. We contributed $35.7 million, $33.9 million and 
$41.2 million in 2010, 2009 and 2008, respectively, to our qualified defined contribution plans. 
 
We also have nonqualified deferred compensation plans available to select employees and agents that allow them to 
defer compensation amounts in excess of limits imposed by federal tax law with respect to the qualified plans. In 2010, we 
matched the Grandfathered Choice Participant's deferral at a 50% match deferral rate up to a maximum matching deferral of 3% 
of the participant's compensation. For all other participants, we matched the participant's deferral at a 75% match deferral rate up 
to a maximum matching deferral of 6% of the participant's compensation. We contributed $2.8 million, $4.6 million and 
$7.3 million in 2010, 2009 and 2008, respectively, to our nonqualified deferred compensation plans. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
13. Contingencies, Guarantees and Indemnifications 
Litigation and Regulatory Contingencies 
 
We are regularly involved in litigation, both as a defendant and as a plaintiff, but primarily as a defendant. Litigation 
naming us as a defendant ordinarily arises out of our business operations as a provider of asset management and accumulation 
products and services, life, health and disability insurance. Some of the lawsuits are class actions, or purport to be, and some 
include claims for unspecified or substantial punitive and treble damages. In addition, regulatory bodies such as state insurance 
departments, the Securities Exchange Commission, the Financial Industry Regulatory Authority, the Department of Labor and 
other regulatory agencies regularly make inquiries and conduct examinations or investigations concerning our compliance with, 
among other things, insurance laws, securities laws, ERISA and laws governing the activities of broker-dealers. We receive 
requests from regulators and other governmental authorities relating to industry issues and may receive additional requests, 
including subpoenas and interrogatories, in the future. 
 
On November 8, 2006, a trustee of Fairmount Park Inc. Retirement Savings Plan filed a putative class action lawsuit 
the United States District Court for the Southern District of Illinois against us. Our motion to transfer venue was granted and the 
case is now pending in the Southern District of Iowa. The complaint alleged, among other things, that we breached our alleged 
fiduciary duties while performing services to 401(k) plans by failing to disclose, or adequately disclose, to employers or plan 
participants the fact that we receive “revenue sharing fees from mutual funds that are included in its pre-packaged 401(k) plans” 
and allegedly failed to use the revenue to defray the expenses of the services provided to the plans. Plaintiff further alleged that 
these acts constitute prohibited transactions under ERISA. Plaintiff sought to certify a class of all retirement plans to which we 
were a service provider and for which we received and retained “revenue sharing” fees from mutual funds. On August 27, 2008, 
the plaintiff's motion for class certification was denied. The plaintiff’s new motion for class certification, filed May 11, 2009, 
was stricken by the court on March 31, 2010. We continue to aggressively defend the lawsuit. 
 
On October 28, 2009, Judith Curran filed a derivative action lawsuit on behalf of Principal Funds, Inc. Strategic Asset 
Management Portfolios in the United States District Court for the Southern District of Iowa against Principal Management 
Corporation, Principal Global Investors, LLC, and Principal Funds Distributor, Inc. (the “Curran Defendants”). The lawsuit 
alleges the Curran Defendants breached their fiduciary duty under Section 36(b) of the Investment Company Act by charging 
advisory fees and distribution fees that were excessive. The Curran Defendants filed a motion to dismiss the case on January 
29, 2010. That motion was granted in part and overruled in part. Principal Global Investors, LLC was dismissed from the suit. 
The remaining Curran Defendants are aggressively defending the lawsuit. 
 
On December 2, 2009 and December 4, 2009, two plaintiffs, Cruise and Mullaney, each filed putative class action 
lawsuits in the United States District Court for the Southern District of New York against us, PFG, Principal Global 
Investors, LLC, and Principal Real Estate Investors, LLC (the “Cruise/Mullaney Defendants”). The lawsuits alleged the 
Cruise/Mullaney Defendants failed to manage the Principal U.S. Property Separate Account (“PUSPSA”) in the best interests 
of investors, improperly imposed a “withdrawal freeze” on September 26, 2008, and instituted a “withdrawal queue” to honor 
withdrawal requests as sufficient liquidity became available. Plaintiffs allege these actions constitute a breach of fiduciary 
duties under ERISA. Plaintiffs seek to certify a class including all qualified ERISA plans and the participants of those plans 
that invested in PUSPSA between September 26, 2008, and the present that have suffered losses caused by the queue. The 
two lawsuits, as well as two subsequently filed complaints asserting similar claims, have been consolidated and are now 
known as In re Principal U.S. Property Account Litigation. On April 22, 2010, an order was entered granting the motion 
made by the Cruise/Mullaney Defendants for change of venue to the United States District Court for the Southern District of 
Iowa. The plaintiffs have filed a Consolidated Complaint adding five new plaintiffs. The Cruise/Mullaney Defendants are 
aggressively defending the lawsuit. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
13. Contingencies, Guarantees and Indemnifications — (continued) 
 
On July 1, 2010, Debra and Russell Hurd filed a putative class action lawsuit in the United States District Court for 
the Southern District of Iowa against us and PFG (the “Hurd Defendants”). The complaint alleges the Hurd Defendants 
underpay out-of-network health claims by using an allegedly flawed database to calculate usual and customary charges. 
Plaintiffs are suing on behalf of "all participants and/or beneficiaries in group health plans in the United States issued, insured 
or administered by [us] as to which [we] have administered claims and/or paid or denied benefits for out-of-network benefit 
claims." The complaint alleged four causes of action, all based on violations of ERISA. The Hurd Defendants filed a 
stipulated dismissal with prejudice on December 8, 2010. 
 
While the outcome of any pending or future litigation or regulatory matter cannot be predicted, management does not 
believe that any pending litigation or regulatory matter will have a material adverse effect on our business or financial position. 
The outcome of such matters is always uncertain, and unforeseen results can occur. It is possible that such outcomes could 
materially affect net income in a particular quarter or annual period. 
 
Guarantees and Indemnifications 
 
In the normal course of business, we have provided guarantees to third parties primarily related to a former subsidiary, 
joint ventures and industrial revenue bonds. These agreements generally expire through 2019. The maximum exposure under 
these agreements as of December 31, 2010, was approximately $226.0 million. At inception, the fair value of such guarantees 
was insignificant. In addition, we believe the likelihood is remote that material payments will be required. Therefore, any 
liability accrued within our consolidated statements of financial position is insignificant. Should we be required to perform under 
these guarantees, we generally could recover a portion of the loss from third parties through recourse provisions included in 
agreements with such parties, the sale of assets held as collateral that can be liquidated in the event that performance is required 
under the guarantees or other recourse generally available to us; therefore, such guarantees would not result in a material adverse 
effect on our business or financial position. While the likelihood is remote, such outcomes could materially affect net income in 
a particular quarter or annual period. 
 
We are also subject to various other indemnification obligations issued in conjunction with divestitures, acquisitions 
and financing transactions whose terms range in duration and often are not explicitly defined. Certain portions of these 
indemnifications may be capped, while other portions are not subject to such limitations; therefore, the overall maximum 
amount of the obligation under the indemnifications cannot be reasonably estimated. At inception, the fair value of such 
indemnifications was insignificant. In addition, we believe the likelihood is remote that material payments will be required. 
Therefore, any liability accrued within our consolidated statements of financial position is insignificant. While we are unable to 
estimate with certainty the ultimate legal and financial liability with respect to these indemnifications, we believe that 
performance under these indemnifications would not result in a material adverse effect on our business or financial position. 
While the likelihood is remote, performance under these indemnifications could materially affect net income in a particular 
quarter or annual period. 
 
Guaranty Funds 
 
Under state insurance guaranty fund laws, insurers doing business in a state can be assessed, up to prescribed limits, for 
certain obligations of insolvent insurance companies to policyholders and claimants. A state’s fund assesses its members based 
on their pro rata market share of written premiums in the state for the classes of insurance for which the insolvent insurer was 
engaged. Some states permit member insurers to recover assessments paid through full or partial premium tax offsets. We accrue 
liabilities for guaranty fund assessments when an assessment is probable, can be reasonably estimated and when the event 
obligating us to pay has occurred. While we cannot predict the amount and timing of any future assessments, we have 
established reserves we believe are adequate for assessments relating to insurance companies that are currently subject to 
insolvency proceedings. As of December 31, 2010 and 2009, the liability balance for guaranty fund assessments, which is not 
discounted, was $14.5 million and $15.1 million, respectively, and was reported within other liabilities in the consolidated 
statements of financial position. As of December 31, 2010 and 2009, $6.9 million and $7.4 million, respectively, related to 
premium tax offsets were included in premiums due and other receivables in the consolidated statements of financial position. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
13. Contingencies, Guarantees and Indemnifications — (continued) 
Operating Leases 
As a lessee, we lease office space, data processing equipment, office furniture and office equipment under various 
operating leases. Rental expense for the years ended December 31, 2010, 2009 and 2008, respectively, was $45.0 million, 
$47.8 million and $46.7 million. 
The following represents payments due by period for operating lease obligations (in millions): 

 

Year ending December 31:   
2011  $ 41.0 
2012  31.7 
2013  23.6 
2014  18.8 
2015  14.5 
2016 and thereafter  64.3 
Total operating lease obligations  193.9 
Less: Future sublease rental income on noncancelable leases  3.9 
Total future minimum lease payments  $ 190.0 

 

Capital Leases 
 
We lease hardware storage equipment under capital leases. As of December 31, 2010 and 2009, these leases had a 
gross asset balance of $17.4 million and $16.1 million and accumulated depreciation of $13.4 million and $9.2 million, 
respectively. Depreciation expense for the years ended December 31, 2010, 2009 and 2008 was $4.2 million, $5.2 million 
and $6.2 million, respectively. 
 
The following represents future minimum lease payments due by period for capital lease obligations (in millions). 

 

Year ending December 31:   
2011  $ 3.0 
2012  1.1 
2013  0.3 
Total  4.4 
Less: Amounts representing interest  0.2 
Net present value of minimum lease payments  $ 4.2 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
14. Stockholder’s Equity 
Accumulated Other Comprehensive Income (Loss) 
Comprehensive income includes all changes in stockholder’s equity during a period except those resulting from 
investments by our stockholder and distributions to our stockholder. 
The components of accumulated other comprehensive income (loss) were as follows: 

 

  Net unrealized  Net unrealized  Foreign  Unrecognized  Accumulated 
  gains (losses) on  gains on  currency  postretirement  other 
  available-for-sale  derivative  translation  benefit  comprehensive 
  securities  instruments  adjustment  obligations  income (loss) 
      (in millions)     
Balances at January 1, 2008  $ 31.2  $ 21.6  $ (2.5)  $ 67.2  $ 117.5 
Net change in unrealized gains on fixed           
maturities, available-for-sale  (7,782.1)        (7,782.1) 
Net change in unrealized gains on equity           
securities, available-for-sale  (61.1)        (61.1) 
Net change in unrealized gains on equity           
method subsidiaries and minority interest           
adjustments  76.2        76.2 
Adjustments for assumed changes in           
amortization pattern  1,173.0        1,173.0 
Net change in unrealized gains on derivative           
instruments    124.5      124.5 
Change in net foreign currency translation           
adjustment      (23.8)    (23.8) 
Effects of changing postretirement benefit           
plan measurement date        (3.1)  (3.1) 
Change in unrecognized postretirement           
benefit obligations        (973.1)  (973.1) 
Net change in provision for deferred income           
tax benefit (expense)  2,307.9  (43.5)  8.3  341.7  2,614.4 
Balances at December 31, 2008  $ (4,254.9)  $ 102.6  $ (18.0)  $ (567.3)  $ (4,737.6) 

 



Principal Life Insurance Company 
Notes to Consolidated Financial Statements — (continued) 
14. Stockholder’s Equity — (continued) 

 

  Net unrealized  Net unrealized  Foreign  Unrecognized  Accumulated 
  losses on  gains on  currency  postretirement  other 
  available-for-sale  derivative  translation  benefit  comprehensive 
  securities  instruments  adjustment  obligations  loss 
      (in millions)     
Balances at January 1, 2009  $ (4,254.9)  $ 102.6  $ (18.0)  $ (567.3)  $ (4,737.6) 
Net change in unrealized losses on fixed           
maturities, available-for-sale  6,548.5        6,548.5 
Net change in noncredit component of           
impairment losses on fixed maturities,           
available-for-sale  (260.9)        (260.9) 
Net change in unrealized losses on equity           
securities, available-for-sale  47.8        47.8 
Net change in unrealized losses on equity           
method subsidiaries and noncontrolling           
interest adjustments  29.6        29.6 
Adjustments for assumed changes in           
amortization pattern  (963.3)        (963.3) 
Net change in unrealized gains on derivative           
instruments    (66.4)      (66.4) 
Change in net foreign currency translation           
adjustment      33.2    33.2 
Change in unrecognized postretirement benefit           
obligations        263.3  263.3 
Cumulative effect of reclassifying noncredit           
component of previously recognized           
impairment losses on fixed maturities,           
available-for-sale, net  (9.9)        (9.9) 
Net change in provision for deferred income           
tax benefit (expense)  (1,890.6)  23.3  (11.6)  (92.2)  (1,971.1) 
Balances at December 31, 2009  $ (753.7)  $ 59.5  $ 3.6  $ (396.2)  $ (1,086.8) 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
14. Stockholder’s Equity — (continued) 

 

  Net unrealized  Net unrealized  Foreign  Unrecognized  Accumulated 
  gains (losses) on  gains on  currency  postretirement other 
  available-for-sale  derivative  translation  benefit  comprehensive 
  securities  instruments  adjustment  obligations  income (loss) 
    (in millions)     
Balances at January 1, 2010  $ (753.7)  $ 59.5  $ 3.6  $ (396.2)  $ (1,086.8) 
Net change in unrealized losses on fixed           
maturities, available-for-sale  2,138.0        2,138.0 
Net change in noncredit component of           
impairment losses on fixed maturities,           
available-for-sale  (56.1)        (56.1) 
Net change in unrealized losses on equity           
securities, available-for-sale  6.8        6.8 
Net change in unrealized losses on equity           
method subsidiaries and noncontrolling           
interest adjustments  (28.3)        (28.3) 
Adjustments for assumed changes in           
amortization pattern  (488.0)        (488.0) 
Net change in unrealized gains on derivative           
instruments    32.0      32.0 
Change in net foreign currency translation           
adjustment      (7.1)    (7.1) 
Change in unrecognized postretirement benefit           
obligations        320.0  320.0 
Cumulative effect of implementation of           
accounting change related to variable interest           
entities, net  10.7        10.7 
Cumulative effect of electing fair value option           
for fixed maturities upon implementation of           
accounting change related to embedded           
credit derivatives, net  25.4        25.4 
Net change in provision for deferred income           
tax benefit (expense)  (550.5)  (11.2)  2.5  (112.0)  (671.2) 
Balances at December 31, 2010  $ 304.3  $ 80.3  $ (1.0)  $ (188.2)  $ 195.4 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
14. Stockholder’s Equity — (continued) 
 
The following table sets forth the adjustments necessary to avoid duplication of items that are included as part of net 
income for a year that had been part of other comprehensive income in prior years: 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Unrealized gains (losses) on available-for-sale securities and derivative instruments,       
as reported  $ 1,078.8  $ 3,458.1  $ (4,205.1) 
Adjustment for realized gains (losses) on available-for-sale securities and derivative       
instruments included in net income  (94.0)  (465.4)  15.1 
Unrealized gains (losses) on available-for-sale securities and derivative instruments       
arising during the year  $ 984.8  $ 2,992.7  $ (4,190.0) 

 

The above table includes unrealized gains (losses) on available-for-sale securities and derivatives in cash flow hedge 
relationships net of adjustments related to DPAC, sales inducements, unearned revenue reserves, changes in policyholder 
benefits and claims and applicable income taxes. 
 
Dividend Limitations 
 
Under Iowa law, we may pay stockholder dividends only from the earned surplus arising from our business and must 
receive the prior approval of the Commissioner to pay a stockholder dividend if such a stockholder dividend would exceed 
certain statutory limitations. The current statutory limitation is the greater of 10% of our policyholder surplus as of the preceding 
year-end or the net gain from operations from the previous calendar year. Based on this limitation and 2010 statutory results, we 
could pay approximately $509.7 million in stockholder dividends in 2011 without exceeding the statutory limitation. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements (continued)
15. Fair Value Measurements 
 
We use fair value measurements to record fair value of certain assets and liabilities and to estimate fair value of 
financial instruments not recorded at fair value but required to be disclosed at fair value. Certain financial instruments, 
particularly policyholder liabilities other than investment-type insurance contracts, are excluded from these fair value 
disclosure requirements. 
 
Fair Value of Financial Instruments 
 
The carrying value and estimated fair value of financial instruments were as follows: 

 

  December 31, 2010  December 31, 2009 
  Carrying amount  Fair value  Carrying amount  Fair value 
    (in millions)   
Assets (liabilities)         
Fixed maturities, available-for-sale  $ 45,184.8 $  45,184.8 $  43,518.4 $  43,518.4 
Fixed maturities, trading  606.9  606.9  484.8  484.8 
Equity securities, available-for-sale  165.9  165.9  211.7  211.7 
Equity securities, trading  258.3  258.3  177.2  177.2 
Mortgage loans  10,477.1  10,540.3  11,250.5  10,808.7 
Policy loans  878.3  986.6  881.3  1,001.4 
Other investments  271.7  271.7  154.8  154.8 
Cash and cash equivalents  1,546.8  1,546.8  2,044.5  2,044.5 
Derivative assets  1,058.5  1,058.5  1,212.6  1,212.6 
Separate account assets  62,738.4  62,738.4  57,380.8  57,380.8 
Cash collateral  219.9  219.9  374.3  374.3 
Investment-type insurance contracts  (32,717.8)  (32,826.2)  (35,670.2)  (34,873.7) 
Short-term debt  (294.4)  (294.4)  (312.1)  (312.1) 
Long-term debt  (120.4)  (130.7)  (120.8)  (104.7) 
Separate account liabilities  (55,864.5)  (54,989.5)  (51,559.8)  (50,709.1) 
Derivative liabilities  (1,274.5)  (1,274.5)  (1,048.1)  (1,048.1) 
Bank deposits  (2,219.2)  (2,230.9)  (2,185.8)  (2,188.5) 
Cash collateral payable  (219.9)  (219.9)  (355.6)  (355.6) 
Other liabilities  (250.3)  (250.3)  (99.2)  (99.2) 

 

Valuation Hierarchy 
 
  Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly 
transaction between market participants at the measurement date (an exit price). The fair value hierarchy prioritizes the inputs 
to valuation techniques used to measure fair value into three levels. 
 
  Level 1 – Fair values are based on unadjusted quoted prices in active markets for identical assets or liabilities. Our Level 
  1 assets and liabilities primarily include exchange traded equity securities, mutual funds and U.S. Treasury bonds. 
  Level 2 – Fair values are based on inputs other than quoted prices within Level 1 that are observable for the asset or 
  liability, either directly or indirectly. Our Level 2 assets and liabilities primarily include fixed maturities (including 
  public and private bonds), equity securities, over-the-counter derivatives and other investments for which public 
  quotations are not available but that are priced by third-party pricing services or internal models using substantially all 
  observable inputs. 
  Level 3 – Fair values are based on significant unobservable inputs for the asset or liability. Our Level 3 assets and 
  liabilities include certain fixed maturities, private equity securities, real estate and commercial mortgage loan 
  investments of our separate accounts, commercial mortgage loan investments and obligations of consolidated VIEs for 
  which the fair value option was elected, complex derivatives and embedded derivatives that must be priced using broker 
  quotes or other valuation methods that utilize at least one significant unobservable input. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements (continued)
15. Fair Value Measurements — (continued) 
 
Determination of Fair Value 
 
The following discussion describes the valuation methodologies and inputs used for assets and liabilities measured 
at fair value on a recurring basis or disclosed at fair value. The techniques utilized in estimating the fair values of financial 
instruments are reliant on the assumptions used. Care should be exercised in deriving conclusions about our business, its 
value or financial position based on the fair value information of financial instruments presented below. 
 
Fair value estimates are made at a specific point in time, based on available market information and judgments about 
the financial instrument. Such estimates do not consider the tax impact of the realization of unrealized gains or losses. In 
addition, the disclosed fair value may not be realized in the immediate settlement of the financial instrument. We validate 
prices through an investment analyst review process, which includes validation through direct interaction with external 
sources, review of recent trade activity or use of internal models. In circumstances where broker quotes are used to value an 
instrument, we generally receive one non-binding quote. Broker quotes are validated through an investment analyst review 
process, which includes validation through direct interaction with external sources and use of internal models or other 
relevant information. We did not make any significant changes to our valuation processes during 2010. 
 
Fixed Maturities 
 
Fixed maturities include bonds, asset-backed securities, redeemable preferred stock and certain nonredeemable 
preferred stock. When available, the fair value of fixed maturities is based on quoted prices of identical assets in active 
markets. These are reflected in Level 1 and primarily include U.S. Treasury bonds and actively traded redeemable corporate 
preferred securities. 
 
When quoted prices are not available, our first priority is to obtain prices from third party pricing vendors. We have 
regular interaction with these vendors to ensure we understand their pricing methodologies and to confirm they are utilizing 
observable market information. Their methodologies vary by asset class and include inputs such as estimated cash flows, 
benchmark yields, reported trades, broker quotes, credit quality, industry events and economic events. Fixed maturities with 
validated prices from pricing services, which includes the majority of our public fixed maturities in all asset classes, are 
generally reflected in Level 2. Also included in Level 2 are corporate bonds where quoted market prices are not available, for 
which a matrix pricing valuation approach is used. In this approach, securities are grouped into pricing categories that vary 
by sector, rating and average life. Each pricing category is assigned a risk spread based on studies of observable public 
market data from the investment professionals assigned to specific security classes. The expected cash flows of the security 
are then discounted back at the current Treasury curve plus the appropriate risk spread. Although the matrix valuation 
approach provides a fair valuation of each pricing category, the valuation of an individual security within each pricing 
category may actually be impacted by company specific factors. 
 
If we are unable to price a fixed maturity security using prices from third party pricing vendors or other sources specific 
to the asset class, we may obtain a broker quote or utilize an internal pricing model specific to the asset utilizing relevant market 
information, to the extent available, which are reflected in Level 3 and can include fixed maturities across all asset classes. These 
models primarily use projected cash flows discounted using a rate derived from market interest rate curves and relevant risk 
spreads. As of December 31, 2010, less than 1% of our fixed maturities were valued using internal pricing models, which were 
classified as Level 3 assets accordingly. 
 
The primary inputs, by asset class, for valuations of the majority of our Level 2 investments from third party pricing 
vendors or our internal pricing valuation approach are described below. 
 
U.S. government and agencies/Non-U.S. governments – Inputs include recently executed market transactions, 
interest rate yield curves, maturity dates, market price quotations and credit spreads relating to similar instruments. 
 
State and political subdivisions – Inputs include Municipal Securities Rulemaking Board reported trades, U.S. 
Treasury and other benchmark curves, material event notices, new issue data, and issuer financial statements. 
 
Corporates – Inputs include recently executed transactions, market price quotations, benchmark yields, issuer 
spreads and observations of equity and credit default swap curves related to the issuer. For private placement corporate 
securities valued through the matrix valuation approach inputs include the current U.S. Treasury curve and risk spreads based 
on sector, rating and average life of the issuance. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements (continued)
15. Fair Value Measurements — (continued) 
 
RMBS, CMBS, CDOs and Other debt obligations — Inputs include cash flows, priority of the tranche in the capital 
structure, expected time to maturity for the specific tranche, reinvestment period remaining and performance of the 
underlying collateral including prepayments, defaults, deferrals, loss severity of defaulted collateral and, for RMBS, 
prepayment speed assumptions. Other inputs include market indices and recently executed market transactions. 
 
Equity Securities 
 
Equity securities include mutual funds, common stock and nonredeemable preferred stock. Fair values of equity 
securities are determined using quoted prices in active markets for identical assets when available, which are reflected in Level 
1. When quoted prices are not available, we may utilize internal valuation methodologies appropriate for the specific asset that 
use observable inputs such as underlying share prices, which are reflected in Level 2. Fair values might also be determined using 
broker quotes or through the use of internal models or analysis that incorporate significant assumptions deemed appropriate 
given the circumstances and consistent with what other market participants would use when pricing such securities, which are 
reflected in Level 3. 
 
Mortgage Loans 
 
Mortgage loans are not measured at fair value on a recurring basis. Fair values of commercial and residential mortgage 
loans are primarily determined by discounting the expected cash flows at current treasury rates plus an applicable risk spread, 
which reflects credit quality and maturity of the loans. The risk spread is based on market clearing levels for loans with 
comparable credit quality, maturities and risk. The fair value of mortgage loans may also be based on the fair value of the 
underlying real estate collateral less cost to sell, which is estimated using appraised values. 
 
Policy Loans 
 
Policy loans are not measured at fair value on a recurring basis. Fair values of policy loans are estimated by discounting 
expected cash flows using a risk-free rate based on the U.S. Treasury curve. 
 
Derivatives 
 
The fair values of exchange-traded derivatives are determined through quoted market prices, which are reflected in 
Level 1. Exchange-traded derivatives include interest rate and equity futures that are settled daily such that their fair value is not 
reflected in the consolidated statements of financial position. The fair values of over-the-counter derivative instruments are 
determined using either pricing valuation models that utilize market observable inputs or broker quotes. The majority of our 
over-the-counter derivatives are valued with models that use market observable inputs, which are reflected in Level 2. 
Significant inputs include contractual terms, interest rates, currency exchange rates, credit spread curves, equity prices, and 
volatilities. These valuation models consider projected discounted cash flows, relevant swap curves, and appropriate implied 
volatilities. Certain over-the-counter derivatives utilize unobservable market data, primarily independent broker quotes that are 
nonbinding quotes based on models that do not reflect the result of market transactions, which are reflected in Level 3. 
 
Our derivative contracts are generally documented under ISDA Master Agreements, which provide for legally 
enforceable set-off and close-out netting of exposures to specific counterparties. Collateral arrangements are bilateral and based 
on current ratings of each entity. We utilize the LIBOR interest rate curve to value our positions, which includes a credit spread. 
This credit spread incorporates an appropriate level of nonperformance risk into our valuations given the current ratings of our 
counterparties, as well as the collateral agreements in place. Counterparty credit risk is routinely monitored to ensure our 
adjustment for non-performance risk is appropriate. 
 
Interest Rate Contracts. We use discounted cash flow valuation techniques to determine the fair value of interest rate 
swaps using observable swap curves as the inputs. These are reflected in Level 2. In addition, we have a limited number of 
complex inflation-linked interest rate swaps and interest rate collars that are valued using broker quotes. These are reflected in 
Level 3. We use option pricing models to determine the fair value of swaptions using observable swap interest rate curves and 
observable implied volatilities as inputs. These are reflected in Level 2. 
 
Foreign Exchange Contracts. We use discounted cash flow valuation techniques that utilize observable swap curves 
and exchange rates as the inputs to determine the fair value of foreign currency swaps. These are reflected in Level 2. In 
addition, we have a limited number of non-standard currency swaps that are valued using broker quotes. These are reflected 
within Level 3. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements (continued)
15. Fair Value Measurements — (continued) 
 
Equity Contracts. We use an option pricing model using observable implied volatilities, dividend yields, index prices 
and swap curves as the inputs to determine the fair value of equity options. These are reflected in Level 2. 
 
Credit Contracts. We use either the ISDA Credit Default Swap Standard discounted cash flow model that utilizes 
observable default probabilities and recovery rates as inputs or broker prices to determine the fair value of credit default swaps. 
These are reflected in Level 3. 
 
Other Contracts. We use broker prices to determine the fair value of commodity swaps. These are reflected in Level 3. 
 
Other Investments 
 
Other investments reported at fair value primarily include seed money investments, for which the fair value is 
determined using the net asset value of the fund. The net asset value of the fund represents the price at which we feel we would 
be able to initiate a transaction. Seed money investments in mutual funds for which the net asset value is published are reflected 
in Level 1. Seed money investments in mutual funds or other investment funds in markets that do not have a published net asset 
value are reflected in Level 2. 
 
Other investments reported at fair value also include commercial mortgage loans of consolidated VIEs for which the 
fair value option was elected, which are reflected in Level 3. Fair value of these commercial mortgage loans is computed 
utilizing a discount rate based on the current market. The market discount rate is then adjusted based on various factors that 
differentiate it from our pool of loans. 
 
The carrying amounts of other assets classified as other investments in the accompanying consolidated statements of 
financial position, which are not measured at fair value on a recurring basis, approximate their fair values. 
 
Cash and Cash Equivalents 
 
Certain cash equivalents are reported at fair value on a recurring basis and include money market instruments and other 
short-term investments with maturities of less than three months. Fair values of these cash equivalents may be determined using 
public quotations, when available, which are reflected in Level 1. When public quotations are not available, because of the 
highly liquid nature of these assets, carrying amounts may be used to approximate fair values, which are reflected in Level 2. 
 
The carrying amounts of cash and cash equivalents that are not reported at fair value on a recurring basis approximate 
their fair value. 
 
Separate Account Assets 
 
Separate account assets include equity securities, debt securities and derivative instruments, for which fair values are 
determined as previously described, and are reflected in Level 1, Level 2 and Level 3. Separate account assets also include 
commercial mortgage loans, for which the fair value is estimated by discounting the expected total cash flows using market rates 
that are applicable to the yield, credit quality and maturity of the loans. The market clearing spreads vary based on mortgage 
type, weighted average life, rating and liquidity. These are reflected in Level 3. Finally, separate account assets include real 
estate, for which the fair value is estimated using discounted cash flow valuation models that utilize public real estate market 
data inputs such as transaction prices, market rents, vacancy levels, leasing absorption, market cap rates and discount rates. In 
addition, each property is appraised annually by an independent appraiser. The real estate within the separate accounts is 
reflected in Level 3. 
 
Cash Collateral and Cash Collateral Payable 
 
Cash collateral is not measured at fair value on a recurring basis. The carrying amounts of cash collateral received and 
posted under derivative credit support annex (collateral) agreements and the carrying amount of the payable associated with 
our obligation to return the cash collateral received approximate their fair value. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements (continued)
15. Fair Value Measurements — (continued) 
 
Investment-Type Insurance Contracts 
 
Investment-type insurance contracts are not measured at fair value on a recurring basis. The fair values of our 
reserves and liabilities for investment-type insurance contracts are estimated using discounted cash flow analyses based on 
current interest rates, including non-performance risk, being offered for similar contracts with maturities consistent with 
those remaining for the investment-type contracts being valued. Investment-type insurance contracts include insurance, 
annuity and other policy contracts that do not involve significant mortality or morbidity risk and are only a portion of the 
policyholder liabilities appearing in the consolidated statements of financial position. Insurance contracts include insurance, 
annuity and other policy contracts that do involve significant mortality or morbidity risk. The fair values for our insurance 
contracts, other than investment-type contracts, are not required to be disclosed. 
 
Certain annuity contracts and other investment-type insurance contracts include embedded derivatives that have 
been bifurcated from the host contract and that are measured at fair value on a recurring basis, which are reflected in Level 3. 
The key assumptions for calculating the fair value of the embedded derivative liabilities are market assumptions (such as 
equity market returns, interest rate levels, market volatility and correlations) and policyholder behavior assumptions (such as 
lapse, mortality, utilization and withdrawal patterns). They are valued using a combination of historical data and actuarial 
judgment. Stochastic models are used to value the embedded derivatives that incorporate a spread reflecting our own 
creditworthiness and risk margins. 
 
The assumption for our own non-performance risk for investment-type insurance contracts and any embedded 
derivatives bifurcated from certain annuity and investment-type insurance contracts is based on the current market credit 
spreads for debt-like instruments that we have issued and are available in the market. 
 
Short-Term Debt 
 
Short-term debt is not measured at fair value on a recurring basis. The carrying amount of short-term debt 
approximates its fair value because of the relatively short time between origination of the debt instrument and its maturity. 
 
Long-Term Debt 
 
Long-term debt is not measured at fair value on a recurring basis. Fair values for debt issues are estimated using 
discounted cash flow analysis based on our incremental borrowing rate for similar borrowing arrangements. 
 
Separate Account Liabilities 
 
Separate account liabilities are not measured at fair value on a recurring basis. Fair values of separate account 
liabilities, excluding insurance-related elements, are estimated based on market assumptions around what a potential acquirer 
would pay for the associated block of business, including both the separate account assets and liabilities. As the applicable 
separate account assets are already reflected at fair value, any adjustment to the fair value of the block is an assumed adjustment 
to the separate account liabilities. To compute fair value, the separate account liabilities are originally set to equal separate 
account assets because these are pass-through contracts. The separate account liabilities are reduced by the amount of future fees 
expected to be collected that are intended to offset upfront acquisition costs already incurred that a potential acquirer would not 
have to pay. The estimated future fees are adjusted by an adverse deviation discount and the amount is then discounted at a risk- 
free rate as measured by the yield on U.S. Treasury securities at maturities aligned with the estimated timing of fee collection. 
 
Bank Deposits 
 
Bank deposits are not measured at fair value on a recurring basis. The fair value of deposits of our Principal Bank 
subsidiary with no stated maturity, such as demand deposits, savings, and interest-bearing demand accounts, is equal to the 
amount payable on demand (i.e., their carrying amounts). The fair value of certificates of deposit is based on the discounted 
value of contractual cash flows. The discount is estimated using the rates currently offered for deposits of similar remaining 
maturities. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements (continued)
15. Fair Value Measurements — (continued) 
 
Other Liabilities 
 
Certain obligations reported in other liabilities include embedded derivatives to deliver underlying securities of 
structured investments to third parties. The fair value of the embedded derivatives is calculated based on the value of the 
underlying securities. We have had an embedded derivative in which the fair value of the underlying securities was obtained 
from a third party pricing vendor and was reflected in Level 2. We also have an embedded derivative in which the fair value of 
the underlying securities is calculated utilizing the yield, credit quality and average maturity of each security, which is reflected 
in Level 3. 
 
Additionally, obligations of consolidated VIEs for which the fair value option was elected are included in other 
liabilities. These obligations are valued either based on prices obtained from third party pricing vendors as utilized and described 
in our discussion of how fair value is determined for fixed maturities, which are reflected in Level 2, or broker quotes, which are 
reflected in Level 3. 
 
Assets and liabilities measured at fair value on a recurring basis 
 
Assets and liabilities measured at fair value on a recurring basis are summarized below. 

 

    As of December 31, 2010   
  Assets /         
  (liabilities)  Fair value hierarchy level   
  measured at fair     
  value  Level 1  Level 2  Level 3 
    (in millions)  
Assets       
Fixed maturities, available-for-sale:       
U.S. government and agencies  $ 549.7  $ 15.0  $ 534.7  $ — 
Non-U.S. governments  424.2    424.2   
States and political subdivisions  2,656.4    2,656.4   
Corporate  31,141.2  95.4  30,531.9  513.9 
Residential mortgage-backed securities  3,164.0    3,164.0   
Commercial mortgage-backed securities  3,842.2    3,826.0  16.2 
Collateralized debt obligations  293.0    183.7  109.3 
Other debt obligations  3,114.1    3,025.3  88.8 
Total fixed maturities, available-for-sale  45,184.8  110.4  44,346.2  728.2 
Fixed maturities, trading  606.9    337.8  269.1 
Equity securities, available-for-sale  165.9  122.7    43.2 
Equity securities, trading  258.3  162.2  96.1   
Derivative assets (1)  1,058.5    1,025.2  33.3 
Other investments (2)  198.0  1.4  68.3  128.3 
Cash equivalents (3)  659.1  210.4  448.7   
Sub-total excluding separate account assets  48,131.5  607.1  46,322.3  1,202.1 
 
Separate account assets  62,738.4  49,789.3  9,311.0  3,638.1 
Total assets  $ 110,869.9  $ 50,396.4  $ 55,633.3  $ 4,840.2 
 
Liabilities           
Investment-type insurance contracts (4)  $ 7.4  $ —  $ —  $ 7.4 
Derivative liabilities (1)  (1,274.5)    (1,093.0)  (181.5) 
Other liabilities (4)  (250.3)    (93.5)  (156.8) 
Total liabilities  $ (1,517.4)  $ —  $ (1,186.5)  $ (330.9) 
 
Net assets (liabilities)  $ 109,352.5  $ 50,396.4  $ 54,446.8  $ 4,509.3 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements (continued)
15. Fair Value Measurements — (continued) 

 

    As of December 31, 2009   
  Assets /         
  (liabilities)  Fair value hierarchy level   
  measured at fair         
  value  Level 1    Level 2  Level 3 
    (in millions)  
Assets           
Fixed maturities, available-for-sale           
U.S. government and agencies  $ 538.6  $ 11.2  $ 527.4  $ — 
Non-U.S. governments  462.4    462.4   
States and political subdivisions  2,048.6    2,037.1  11.5 
Corporate  30,767.0  95.2  30,008.1  663.7 
Residential mortgage-backed securities  3,101.3    3,101.3   
Commercial mortgage-backed securities  3,599.7    3,565.4  34.3 
Collateralized debt obligations  369.6    72.8  296.8 
Other debt obligations  2,631.2    2,554.6  76.6 
Total fixed maturities, available-for-sale  43,518.4  106.4  42,329.1  1,082.9 
Fixed maturities, trading  484.8    421.3  63.5 
Equity securities, available-for-sale  211.7  140.0    71.7 
Equity securities, trading  177.2  91.2  86.0   
Derivative assets (1)  1,212.6    1,158.2  54.4 
Other investments (2)  63.1  4.1  59.0   
Cash equivalents (3)  1,156.2  614.7  541.5   
Sub-total excluding separate account assets  46,824.0  956.4  44,595.1  1,272.5 
 
Separate account assets  57,380.8  39,511.7  13,872.1  3,997.0 
Total assets  $ 104,204.8  $ 40,468.1  $ 58,467.2  $ 5,269.5 
 
Liabilities           
Investment-type insurance contracts (4)  $ (17.1)  $ —  $ —  $ (17.1) 
Derivative liabilities (1)  (1,048.1)    (954.4)  (93.7) 
Other liabilities (4)  (99.2)    (10.1)  (89.1) 
Total liabilities  $ (1,164.4)  $ —  $ (964.5)  $ (199.9) 
 
Net assets (liabilities)  $ 103,040.4  $ 40,468.1  $ 57,502.7  $ 5,069.6 

 

(1)  Within the consolidated statements of financial position, derivative assets are reported with other investments and 
  derivative liabilities are reported with other liabilities. Refer to Note 6, Derivative Financial Instruments, for further 
  information on fair value by class of derivative instruments. Our derivatives are primarily Level 2, with the exception of 
  some credit default swaps and other swaps that are Level 3. 
(2)  Primarily includes seed money investments and, beginning in 2010, commercial mortgage loans of consolidated VIEs 
  reported at fair value. 
(3)  Includes money market instruments and short-term investments with a maturity date of three months or less when 
  purchased. 
(4)  Includes bifurcated embedded derivatives that are reported at fair value within the same line item in the consolidated 
  statements of financial position in which the host contract is reported and, beginning in 2010, other liabilities include 
  obligations of consolidated VIEs reported at fair value. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
15. Fair Value Measurements — (continued) 
Changes in Level 3 fair value measurements 
The reconciliation for all assets and liabilities measured at fair value on a recurring basis using significant 
unobservable inputs (Level 3) are summarized as follows: 

 

      For the year ended December 31, 2010      Changes in 
  Beginning  Total realized/unrealized gains        Ending  unrealized 
  asset /  (losses)  Purchases,      asset /  gains (losses) 
  (liability)      sales,      (liability)  included in net 
  balance as    Included in  issuances      balance  income 
  of  Included in  other  and  Transfers  Transfers  as of  relating to 
  December  net income  comprehensive    settlements into  out of  December  positions still 
  31, 2009  (1)  income  (4)  Level 3  Level 3  31, 2010  held (1) 
        (in millions)       
Assets                 
Fixed maturities,                 
available-for-sale:                 
State and political                 
subdivisions  11.5    1.0    11.5  (24.0)     
Corporate  663.7  (1.2)  26.9  (155.9)  152.2  (171.8)  513.9  (2.1) 
Commercial                 
mortgage-backed                 
securities  34.3  (0.1)  1.0  11.2    (30.2)  16.2  (0.1) 
Collateralized                 
debt obligations  296.8  (14.9)  40.0  (125.2)  0.9  (88.3)  109.3  (1.9) 
Other debt                 
obligations  76.6    4.5  36.9  32.9  (62.1)  88.8   
Total fixed                 
maturities,                 
available-for-sale  1,082.9  (16.2)  73.4  (233.0)  197.5  (376.4)  728.2  (4.1) 
Fixed maturities,                 
trading  63.5  13.5    194.1    (2.0)  269.1  13.2 
Equity securities,                 
available-for-sale  71.7  2.6  (8.2)  (21.4)  0.1  (1.6)  43.2  3.3 
Derivative assets  54.4  (18.3)  (0.1)  (2.7)      33.3  (17.1) 
Other investments    25.9    102.4      128.3  25.9 
Separate account                 
assets (2)  3,997.0  305.9    (576.2)  28.5  (117.1)  3,638.1  250.9 
 
Liabilities                 
Investment-type                 
insurance                 
contracts  (17.1)  (0.7)    25.2      7.4  (1.1) 
Derivative liabilities  (93.7)  9.9  (1.4)  (96.3)      (181.5)  8.0 
Other liabilities (3)  (89.1)  9.3  (28.3)  (48.7)      (156.8)  2.3 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
15. Fair Value Measurements — (continued) 

 

    For the year ended December 31, 2009      Changes in 
  Beginning  Total realized/unrealized gains      Ending  unrealized 
  asset /  (losses)      asset /  gains (losses) 
  (liability)      Purchases,    (liability)  included in 
  balance as    Included in  sales,    balance  net income 
  of  Included in  other  issuances  Transfers  as of  relating to 
  December  net income  comprehensive  and  in (out) of  December  positions still 
  31, 2008  (1)  income  settlements  Level 3  31, 2009  held (1) 
        (in millions)       
Assets               
Fixed maturities, available-for-sale               
Non-U.S. governments  $ 33.6  $ (10.2)  $ 2.6  $ (26.0)  $ —  $ —  $ — 
State and political subdivisions      1.3    10.2  11.5   
Corporate  725.5  (25.9)  159.4  (382.9)  187.6  663.7  (31.5) 
Commercial mortgage-backed               
securities  58.0  (0.3)  9.8  (12.1)  (21.1)  34.3   
Collateralized debt obligations  236.8  (63.9)  150.4  (10.6)  (15.9)  296.8  (63.5) 
Other debt obligations  82.1  (2.1)  17.4  25.9  (46.7)  76.6   
Total fixed maturities, available-               
for-sale  1,136.0  (102.4)  340.9  (405.7)  114.1  1,082.9  (95.0) 
Fixed maturities, trading  60.7  13.0      (10.2)  63.5  13.1 
Equity securities, available-for-sale  56.2  (0.2)  30.3  (43.7)  29.1  71.7  (2.0) 
Derivative assets  100.7  (43.6)  (0.2)  (2.5)    54.4  (30.5) 
Separate account assets (2)  5,892.6  (1,577.4)    (290.2)  (28.0)  3,997.0  (1,464.2) 
 
Liabilities               
Investment-type insurance               
contracts  (39.9)  (3.0)    25.8    (17.1)  (3.0) 
Derivative liabilities  (266.9)  141.4  7.2  24.6    (93.7)  88.8 
Other liabilities (3)  (103.8)    33.2  (18.5)    (89.1)   
 
    For the year ended December 31, 2008      Changes in 
    Total realized/unrealized gains      Ending  unrealized 
  Beginning  (losses)      asset /  gains (losses) 
  asset /      Purchases,    (liability)  included in 
  (liability)    Included in  sales,    balance  net income 
  balance as  Included in  other  issuances  Transfers  as of  relating to 
  of January  net income  comprehensive  and  in (out) of  December  positions still 
  1, 2008  (1)  income  settlements  Level 3  31, 2008  held (1) 
      (in millions)       
Assets               
Fixed maturities, available-for-sale  $ 2,153.6  $ (148.5)  $ (508.7)  $ (567.8)  $ 207.4  $ 1,136.0  $ (116.7) 
Fixed maturities, trading  92.3  (19.1)    (11.4)  (1.1)  60.7  (19.1) 
Equity securities, available-for-sale  51.1  (41.5)  (12.1)  20.7  38.0  56.2  (35.3) 
Derivative assets  54.3  74.7  (15.8)  (12.5)    100.7  62.4 
Separate account assets (2)  7,122.2  (958.4)    (166.9)  (104.3)  5,892.6  (944.1) 
 
Liabilities               
Investment-type insurance               
contracts  (49.3)  (38.2)    47.6    (39.9)  (50.3) 
Derivative liabilities  (62.3)  (200.0)  (8.1)  3.5    (266.9)  (192.9) 
Other liabilities (3)  (155.6)    70.0  (18.2)    (103.8)   

 

(1)  Both realized gains (losses) and mark-to-market unrealized gains (losses) are generally reported in net realized capital 
  gains (losses) within the consolidated statements of operations. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements (continued)
15. Fair Value Measurements — (continued) 
 
(2)  Gains and losses for separate account assets do not impact net income as the change in value of separate account assets is 
  offset by a change in value of separate account liabilities. 
 
(3)  Certain embedded derivatives reported in other liabilities are part of a cash flow hedge, with the effective portion of the 
  unrealized gains (losses) recorded in AOCI. 
 
(4)  As a result of our implementation of new authoritative guidance related to the accounting for VIEs effective January 1, 
  2010, certain previously unconsolidated VIEs were consolidated and certain previously consolidated VIEs were 
  deconsolidated. The fair value of the Level 3 assets and liabilities of the newly consolidated and deconsolidated VIEs is 
  primarily included in fixed maturities, trading; other investments; derivative liabilities and other liabilities. As a result of 
  our implementation of new authoritative guidance related to the accounting for embedded credit derivatives effective July 
  1, 2010, we elected the fair value option for certain securities previously included in fixed maturities, available-for-sale, 
  effectively reclassifying them to fixed maturities, trading. 
 
Transfers 
 
  Transfers between fair value hierarchy levels are recognized at the beginning of the reporting period. 
 
  Assets transferred into Level 3 during 2010, 2009 and 2008 were $226.1 million, $518.6 million and $1,405.6 
million, respectively. The majority of assets transferred into Level 3 primarily include those assets for which we are now 
unable to obtain pricing from a recognized third party pricing vendor and, to a lesser extent, assets added to our “watch list” 
that were previously priced using a matrix pricing valuation approach that may no longer be relevant when applied to asset- 
specific situations. 
 
  Assets transferred out of Level 3 during 2010, 2009 and 2008 were $497.1 million, $413.6 million and $1,265.6 
million, respectively. The majority of assets that transferred out of Level 3 include those for which we are now able to obtain 
pricing from a recognized third party pricing vendor. 
 
  We had significant transfers of separate account assets between Level 1 and Level 2, primarily related to foreign 
equity securities. When these securities are valued at the local close price of the exchange where the assets traded, they are 
reflected in Level 1. When events materially affecting the value occur between the close of the local exchange and the New 
York Stock Exchange, we use adjusted prices determined by a third party pricing vendor to update the foreign market closing 
prices and the fair value is reflected in Level 2. During 2010, $6,600.6 million of separate account assets transferred out of 
Level 2 into Level 1. During 2010, $3,128.3 million of separate account assets transferred out of Level 1 into Level 2. 
 
  Other transfers into and out of Level 2 during 2010 primarily included those that transferred out of and into Level 3, 
respectively. 
 
Assets and Liabilities Measured at Fair Value on a Nonrecurring Basis 
 
  Certain assets are measured at fair value on a nonrecurring basis. During 2010, certain mortgage loans had been 
impaired or written down to fair value of $250.7 million. The impairments resulted in a loss of $79.6 million that was 
recorded in net realized capital gains (losses) as part of the mortgage loan valuation allowance. These collateral-dependent 
mortgage loans are a Level 3 fair value measurement, as fair value is based on the fair value of the underlying real estate 
collateral, which is estimated using appraised values that involve significant unobservable inputs. 
 
  During 2010, real estate had been written down to fair value of $1.4 million. This write down resulted in a loss of 
$0.3 million that was recorded in net realized capital gains (losses). This is a Level 3 fair value measurement, as the fair value 
of real estate is estimated using appraised values that involve significant unobservable inputs. 
 
  During 2010, mortgage servicing rights had been written down to fair value of $1.0 million, resulting in a charge of 
$0.6 million that was recorded in operating expenses. These mortgage servicing rights are a Level 3 fair value measurement, 
as fair value is determined by calculating the present value of the future servicing cash flows from the underlying mortgage 
loans. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
15. Fair Value Measurements — (continued) 
 
During 2010, we impaired goodwill and finite lived intangible assets. See Note 3, Goodwill and Other Intangible 
Assets, for further details. 
 
During 2009, mortgage loans had been written down to fair value of $3.9 million. This write down resulted in a loss 
of $8.0 million that was recorded in net realized capital gains (losses). These collateral-dependent mortgage loans are a Level 
3 fair value measurement, as fair value is based on the fair value of the underlying real estate collateral, which is estimated 
using appraised values that involve significant unobservable inputs. 
 
During 2009, real estate had been written down to fair value of $0.9 million. This write down resulted in a loss of 
$0.8 million that was recorded in net realized capital gains (losses). This is a Level 3 fair value measurement, as the fair value 
of the real estate is estimated using appraised values that involve significant unobservable inputs. 
 
During 2008, mortgage servicing rights had been written down to fair value of $13.4 million, resulting in a charge of 
$1.5 million that was recorded in operating expenses. These mortgage servicing rights are a Level 3 fair value measurement, 
as fair value is determined by calculating the present value of the future servicing cash flows from the underlying mortgage 
loans. 
 
Fair Value Option 
 
As a result of our implementation of new authoritative guidance related to the accounting for VIEs effective January 
1, 2010, we elected fair value accounting for certain assets and liabilities of newly consolidated VIEs for which it was not 
practicable for us to determine the carrying value. The fair value option was elected for commercial mortgage loans reported 
with other investments and obligations reported with other liabilities in the consolidated statements of financial position. The 
changes in fair value of these items are reported in net realized capital gains (losses) on the consolidated statements of 
operations. 
 
The fair value and aggregate contractual principal amounts of commercial mortgage loans for which the fair value 
option has been elected were $128.3 million and $124.4 million, respectively, as of December 31, 2010. The change in fair 
value of the loans resulted in a $25.9 million pre-tax gain for the year ended December 31, 2010, none of which related to 
instrument-specific credit risk. None of these loans were more than 90 days past due or in nonaccrual status. Interest income 
on these commercial mortgage loans is included in net investment income on the consolidated statements of operations and is 
recorded based on the effective interest rates as determined at the closing of the loan. For the year ended December 31, 2010, 
we recorded $10.5 million of interest income on these commercial mortgage loans. 
 
The fair value and aggregate unpaid principal amounts of obligations for which the fair value option has been 
elected were $114.5 million and $186.5 million, respectively, as of December 31, 2010. The change in fair value of the 
obligations resulted in a $2.9 million pre-tax loss, which includes a $3.0 million pre-tax gain related to instrument-specific 
credit risk that is estimated based on credit spreads and quality ratings for the year ended December 31, 2010. Interest 
expense recorded on these obligations is included in operating expenses on the consolidated statements of operations and was 
$8.9 million for the year ended December 31, 2010. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
16. Statutory Insurance Financial Information 
 
We prepare statutory financial statements in accordance with the accounting practices prescribed or permitted by the 
Insurance Division of the Department of Commerce of the State of Iowa (the “State of Iowa”). The State of Iowa recognizes 
only statutory accounting practices prescribed or permitted by the State of Iowa for determining and reporting the financial 
condition and results of operations of an insurance company to determine its solvency under the Iowa Insurance Law. The 
National Association of Insurance Commissioners' (“NAIC”) Accounting Practices and Procedures Manual has been adopted as 
a component of prescribed practices by the State of Iowa. The Commissioner has the right to permit other specific practices that 
deviate from prescribed practices. Our use of prescribed and permitted statutory accounting practices has resulted in higher 
statutory capital and surplus of $244.9 million relative to the accounting practices and procedures of the NAIC primarily due to a 
state prescribed practice associated with reinsurance of our term life products and “secondary” or “no lapse” guarantee 
provisions on our universal life products. Statutory accounting practices differ from U.S. GAAP primarily due to charging policy 
acquisition costs to expense as incurred, establishing reserves using different actuarial assumptions, valuing investments on a 
different basis and not admitting certain assets, including certain net deferred income tax assets. 
 
Life and health insurance companies are subject to certain risk-based capital (“RBC”) requirements as specified by the 
NAIC. Under those requirements, the amount of capital and surplus maintained by a life and health insurance company is to be 
determined based on the various risk factors related to it. At December 31, 2010, we meet the minimum RBC requirements. 
 
Statutory net income and statutory capital and surplus were as follows: 

 

  As of or for the year ended December 31, 
  2010  2009  2008 
  (in millions)
Statutory net income  $ 404.6  $ 42.1 $  83.3 
Statutory capital and surplus  4,377.8  4,588.7  4,810.2 
 
17. Segment Information       

 

We provide financial products and services through the following segments: Retirement and Investor Services, 
Principal Global Investors and U.S. Insurance Solutions. In addition, there is a Corporate segment. The segments are managed 
and reported separately because they provide different products and services, have different strategies or have different markets 
and distribution channels. 
 
Prior to third quarter 2010, amounts now reported in the U.S. Insurance Solutions segment and amounts for our group 
medical insurance business now reported in the Corporate segment were reported together in the Life and Health Insurance 
segment. This change was made due to our decision to exit the group medical insurance business (insured and administrative 
services only) and has no impact on our consolidated financial statements for any period presented. Our segment results for 2009 
and 2008 have been restated to conform to the current segment presentation. With the exception of corporate overhead, amounts 
related to our group medical insurance business previously included in segment operating earnings have been removed from 
operating earnings for all periods presented and are reported as other after-tax adjustments. 
 
The Retirement and Investor Services segment provides retirement and related financial products and services 
primarily to businesses, their employees and other individuals. 
 
The Principal Global Investors segment provides asset management services to our asset accumulation business, our 
insurance operations, the Corporate segment and third-party clients. 
 
The U.S. Insurance Solutions segment provides individual life insurance and specialty benefits, which consists of group 
dental and vision insurance, individual and group disability insurance and group life insurance, throughout the United States. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
17. Segment Information — (continued) 
 
The Corporate segment manages the assets representing capital that has not been allocated to any other segment. 
Financial results of the Corporate segment primarily reflect our financing activities (including interest expense), income on 
capital not allocated to other segments, inter-segment eliminations, income tax risks and certain income, expenses and other 
after-tax adjustments not allocated to the segments based on the nature of such items. 
 
Management uses segment operating earnings in goal setting, as a basis for determining employee compensation and 
in evaluating performance on a basis comparable to that used by securities analysts. We determine segment operating 
earnings by adjusting U.S. GAAP net income for net realized capital gains (losses), as adjusted, and other after-tax 
adjustments which management believes are not indicative of overall operating trends. Net realized capital gains (losses), as 
adjusted, are net of income taxes, related changes in the amortization pattern of DPAC and sales inducements, recognition of 
deferred front-end fee revenues for sales charges on retirement products and services, net realized capital gains and losses 
distributed, noncontrolling interest capital gains and losses and certain market value adjustments to fee revenues. Net realized 
capital gains (losses), as adjusted, exclude periodic settlements and accruals on derivative instruments not designated as 
hedging instruments and exclude certain market value adjustments of embedded derivatives and realized capital gains (losses) 
associated with our exited group medical insurance business. Segment operating revenues exclude net realized capital gains 
(losses) (except periodic settlements and accruals on derivatives not designated as hedging instruments), including their 
impact on recognition of front-end fee revenues and certain market value adjustments to fee revenues, revenue from our 
exited group medical insurance business and revenue from our terminated commercial mortgage securities issuance 
operation. While these items may be significant components in understanding and assessing the consolidated financial 
performance, management believes the presentation of segment operating earnings enhances the understanding of our results 
of operations by highlighting earnings attributable to the normal, ongoing operations of the business. 
 
The accounting policies of the segments are consistent with the accounting policies for the consolidated financial 
statements, with the exception of income tax allocation. The Corporate segment functions to absorb the risk inherent in 
interpreting and applying tax law. The segments are allocated tax adjustments consistent with the positions we took on tax 
returns. The Corporate segment results reflect any differences between the tax returns and the estimated resolution of any 
disputes. 
 
The following tables summarize selected financial information by segment and reconcile segment totals to those 
reported in the consolidated financial statements: 

 

  December 31, 
  2010  2009 
  (in millions) 
Assets:     
Retirement and Investor Services  $ 109,335.7  $ 106,179.2 
Principal Global Investors  1,095.6  1,069.0 
U.S. Insurance Solutions  16,524.3  15,076.9 
Corporate  3,983.5  3,373.7 
Total consolidated assets  $ 130,939.1  $ 125,698.8 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
17. Segment Information — (continued) 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Operating revenues by segment:       
Retirement and Investor Services  $ 3,705.0  $ 3,673.7  $ 4,331.3 
Principal Global Investors  432.6  392.8  545.8 
U.S. Insurance Solutions  2,773.0  2,810.4  2,891.5 
Corporate  (82.1)  (94.5)  (112.5) 
Total segment operating revenues  6,828.5  6,782.4  7,656.1 
Net realized capital losses (except periodic settlements and accruals on non-       
hedge derivatives), including recognition of front-end fee revenues and       
certain market value adjustments to fee revenues  (381.7)  (522.1)  (685.5) 
Exited group medical insurance business  1,406.8  1,613.6  1,765.5 
Terminated commercial mortgage securities issuance operation  (0.8)  (0.5)  (32.1) 
Total revenues per consolidated statements of operations  $ 7,852.8  $ 7,873.4  $ 8,704.0 
Operating earnings (loss) by segment, net of related income taxes:       
Retirement and Investor Services  $ 543.4  $ 485.5  $ 499.6 
Principal Global Investors  48.1  33.8  86.6 
U.S. Insurance Solutions  193.8  204.0  208.1 
Corporate  (37.0)  (38.6)  (15.7) 
Total segment operating earnings, net of related income taxes  748.3  684.7  778.6 
Net realized capital losses, as adjusted (1)  (279.5)  (254.4)  (451.5) 
Other after-tax adjustments (2)  17.1  72.1  76.0 
Net income attributable to PLIC per consolidated statements of operations  $ 485.9  $ 502.4  $ 403.1 
 
(1) Net realized capital losses, as adjusted, is derived as follows:       
  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Net realized capital losses:       
Net realized capital losses  $ (288.4)  $ (445.3)  $ (622.6) 
Periodic settlements and accruals on non-hedge derivatives  (88.4)  (70.9)  (59.0) 
Certain market value adjustments to fee revenues  (3.4)  (1.5)  (3.9) 
Recognition of front-end fee revenues  (1.5)  (4.4)   
Net realized capital losses, net of related revenue adjustments  (381.7)  (522.1)  (685.5) 
Amortization of deferred policy acquisition and sales inducement costs  (26.6)  155.2  (47.2) 
Capital (gains) losses distributed  (11.3)  (18.8)  49.6 
Certain market value adjustments of embedded derivatives  7.2  11.8  (9.5) 
Net realized capital losses associated with exited group medical insurance       
business  3.0  0.5  2.8 
Noncontrolling interest capital (gains) losses  (11.3)  (18.5)  0.9 
Income tax effect  141.2  137.5  237.4 
Net realized capital losses, as adjusted  $ (279.5)  $ (254.4)  $ (451.5) 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

17. Segment Information — (continued) 
 
(2)  In 2010, other after-tax adjustments included (1) the positive effect of gains associated with our exited group medical 
  insurance business that does not yet qualify for discontinued operations accounting treatment under U.S. GAAP ($24.8 
  million) and (2) the negative effect resulting from: (a) the tax impact of healthcare reform, which eliminates the tax 
  deductibility of retiree prescription drug expenses related to our employees incurred after 2012 ($7.2 million) and (b) 
  losses associated with our terminated commercial mortgage securities issuance operation that has been exited but does not 
  qualify for discontinued operations accounting treatment under U.S. GAAP ($0.5 million). 
 
  In 2009, other after-tax adjustments included the positive effect of gains associated with our exited group medical 
  insurance business that does not yet qualify for discontinued operations accounting treatment under U.S. GAAP ($72.8 
  million) and the negative effect of losses associated with our terminated commercial mortgage securities issuance operation 
  that has been exited but does not qualify for discontinued operations accounting treatment under U.S. GAAP ($0.7 million). 
 
  In 2008, other after-tax adjustments included (1) the positive effect of: (a) gains associated with our exited group medical 
  insurance business that does not yet qualify for discontinued operations accounting treatment under U.S. GAAP ($96.4 
  million) (b) a change in an estimated loss related to a prior year legal contingency ($7.6 million) and (2) the negative effect 
  of losses associated with our terminated commercial mortgage securities issuance operation that has been exited but does 
  not qualify for discontinued operations accounting treatment under U.S. GAAP ($28.0 million). 
 
  The following is a summary of income tax expense (benefit) allocated to our segments for purposes of determining 
operating earnings. Segment income taxes are reconciled to income taxes reported on our consolidated statements of operations. 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Income tax expense (benefit) by segment:       
Retirement and Investor Services  $ 142.3  $ 127.2  $ 116.3 
Principal Global Investors  26.0  18.6  46.4 
U.S. Insurance Solutions  91.6  97.8  99.6 
Corporate  (19.4)  (20.0)  (21.1) 
Total segment income taxes from operating earnings  240.5  223.6  241.2 
Tax benefit related to net realized capital losses, as adjusted  (141.2)  (137.5)  (237.4) 
Tax expense related to other after-tax adjustments  21.1  38.7  40.5 
Total income tax expense per consolidated statements of operations  $ 120.4  $ 124.8  $ 44.3 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
17. Segment Information — (continued) 
The following table summarizes operating revenues for our products and services: 

 

  For the year ended December 31, 
  2010  2009  2008 
    (in millions)   
Retirement and Investor Services:       
Full-service accumulation  $ 1,333.1  $ 1,280.7  $ 1,397.3 
Individual annuities  1,018.6  945.6  1,017.1 
Bank and trust services  91.8  83.9  74.4 
Eliminations  (9.1)  (8.4)  (7.4) 
Total Accumulation  2,434.4  2,301.8  2,481.4 
Investment only  643.4  796.0  1,138.0 
Full-service payout  627.2  575.9  711.9 
Total Guaranteed  1,270.6  1,371.9  1,849.9 
Total Retirement and Investor Services  3,705.0  3,673.7  4,331.3 
Principal Global Investors (1)  432.6  392.8  545.8 
U.S. Insurance Solutions:       
Individual life insurance  1,360.9  1,357.7  1,393.3 
Specialty benefits insurance  1,412.1  1,452.7  1,498.2 
Total U.S. Insurance Solutions  2,773.0  2,810.4  2,891.5 
Corporate  (82.1)  (94.5)  (112.5) 
Total operating revenues  $ 6,828.5  $ 6,782.4  $ 7,656.1 
Total operating revenues  $ 6,828.5  $ 6,782.4  $ 7,656.1 
Net realized capital losses (except periodic settlements and accruals on non-hedge       
derivatives), including recognition of front-end fee revenues and certain market       
value adjustments to fee revenues  (381.7)  (522.1)  (685.5) 
Exited group medical insurance business  1,406.8  1,613.6  1,765.5 
Terminated commercial mortgage securities issuance operation  (0.8)  (0.5)  (32.1) 
Total revenues per consolidated statements of operations  $ 7,852.8  $ 7,873.4  $ 8,704.0 

 

(1)  Reflects inter-segment revenues of $189.4 million, $183.8 million and $230.0 million in 2010, 2009 and 2008, 
  respectively. These revenues are eliminated within the Corporate segment. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
18. Stock-Based Compensation Plans 
 
As of December 31, 2010, our ultimate parent, PFG, has the 2010 Stock Incentive Plan (formerly known as the 2005 
Stock Incentive Plan), the Employee Stock Purchase Plan, the Stock Incentive Plan and the Long-Term Performance Plan 
("Stock-Based Compensation Plans"), which resulted in an expense to us. As of May 17, 2005, no new grants will be made 
under the Stock Incentive Plan or the Long-Term Performance Plan. Under the terms of the 2010 Stock Incentive Plan, grants 
may be nonqualified stock options, incentive stock options qualifying under Section 422 of the Internal Revenue Code, restricted 
stock, restricted stock units, stock appreciation rights, performance shares, performance units or other stock based awards. To 
date, PFG has not granted any incentive stock options, restricted stock or performance units. The following Stock-Based 
Compensation Plans information represents all share based compensation data related to us and our subsidiaries’ employees. 
 
For awards with graded vesting, we use an accelerated expense attribution method. The compensation cost that was 
charged against income for stock-based awards granted under the Stock-Based Compensation Plans was as follows: 

 

  For the year ended 
  December 31,
  2010  2009  2008 
    (in millions)   
Compensation cost  $ 38.9  $ 39.5 $  26.1 
Related income tax benefit  12.4  12.4  8.3 
Capitalized as part of an asset  2.8  3.7  4.7 

 

Nonqualified Stock Options 
 
Nonqualified stock options were granted to certain employees under the 2010 Stock Incentive Plan and the Stock 
Incentive Plan. Options outstanding under the 2010 Stock Incentive Plan and the Stock Incentive Plan were granted at an 
exercise price equal to the fair market value of PFG common stock on the date of grant, and expire ten years after the grant date. 
These options have graded or cliff vesting over a three-year period, except in the case of approved retirement. 
 
The total intrinsic value of stock options exercised was $1.7 million, zero and $3.4 million during 2010, 2009, and 
2008, respectively. 
 
The weighted-average remaining contractual lives for stock options exercisable is approximately 5 years as of 
December 31, 2010. 
 
The fair value of stock options is estimated using the Black-Scholes option pricing model. The following is a summary 
of the assumptions used in this model for the stock options granted during the period: 

 

  For the year ended 
  December 31, 
Options  2010  2009  2008 
Expected volatility  66.6%  55.0%  25.4% 
Expected term (in years)  6  6  6 
Risk-free interest rate  2.8%  2.1%  3.1% 
Expected dividend yield  2.25%  4.07%  1.51% 
Weighted average estimated fair value  $ 11.48  $ 4.07  $15.41 

 

We determine expected volatility based on, among other factors, historical volatility using daily price observations. The 
expected term represents the period of time that options granted are expected to be outstanding. We previously determined 
expected term based on the simplified method as described by the Securities Exchange Commission. Beginning with stock 
options granted in 2008, we determine expected term using historical exercise and employee termination data. The risk-free rate 
for periods within the expected term of the option is based on the U.S. Treasury risk-free interest rate in effect at the time of 
grant. The dividend yield is based on historical dividend distributions compared to the closing price of PFG common shares on 
the grant date. 
 
As of December 31, 2010, there was $3.1 million of total unrecognized compensation costs related to nonvested stock 
options. The cost is expected to be recognized over a weighted-average service period of approximately 1.6 years. 

 



  Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued)
18. Stock-Based Compensation Plans — (continued) 
 
Performance Share Awards 
 
Performance share awards were granted to certain employees under the 2010 Stock Incentive Plan. The performance 
share awards are treated as an equity award and are paid in shares. Whether the performance shares are earned depends upon the 
participant's continued employment through the performance period (except in the case of an approved retirement) and PFG’s 
performance against three-year goals set at the beginning of the performance period. Performance goals based on various factors, 
including return on equity, PFG’s earnings per common share, operating income and PFG’s book value per common share, must 
be achieved for any of the performance shares to be earned. If the performance requirements are not met, the performance shares 
will be forfeited, no compensation cost is recognized and any previously recognized compensation cost is reversed. There is no 
maximum contractual term on these awards. Dividend equivalents are credited on performance shares outstanding as of the 
record date. These dividend equivalents are only paid on the shares released. 
 
The total intrinsic value of performance share awards vested was zero, $6.0 million and zero during 2010, 2009 and 
2008, respectively. 
 
The fair value of performance share awards is determined based on the closing stock price of PFG common shares on 
the grant date. The weighted-average grant-date fair value of performance share awards granted during 2010, 2009 and 2008 
were $22.21, $11.64 and $56.92, respectively. 
 
As of December 31, 2010, there was $4.2 million of total unrecognized compensation cost related to nonvested 
performance share awards granted. The cost is expected to be recognized over a weighted-average service period of 
approximately 1.6 years. 
 
Restricted Stock Units 
 
Restricted stock units were granted to certain employees and agents pursuant to the 2010 Stock Incentive Plan and the 
Stock Incentive Plan. The restricted stock units are treated as an equity award. Under these plans, awards have graded or cliff 
vesting over a three-year service period. When service for PFG ceases (except in the case of an approved retirement), all vesting 
stops and unvested units are forfeited.There is no maximum contractual term on these awards. Dividend equivalents are credited 
on restricted stock units outstanding as of the record date. These dividend equivalents are only paid on the shares released. 
 
The total intrinsic value of restricted stock units vested was $8.8 million, $3.2 million and $23.8 million during 2010, 
2009 and 2008, respectively. 
 
The fair value of restricted stock units is determined based on the closing stock price of PFG common shares on the 
grant date. The weighted-average grant-date fair value of restricted stock units granted during 2010, 2009 and 2008 was $22.42, 
$11.70 and $57.96, respectively. 
 
As of December 31, 2010, there was $19.7 million of total unrecognized compensation cost related to nonvested 
restricted stock unit awards granted under these plans. The cost is expected to be recognized over a weighted-average period of 
approximately 1.7 years. 
 
Employee Stock Purchase Plan 
 
Under the Employee Stock Purchase Plan, participating employees had the opportunity to purchase shares of PFG 
common stock on a quarterly basis through 2008. Beginning in 2009, participating employees have the opportunity to purchase 
shares of PFG common stock on a semi-annual basis. Employees may purchase up to $25,000 worth of PFG common stock each 
year. Employees may purchase shares of PFG common stock at a price equal to 85% of the shares' fair market value as of the 
beginning or end of the purchase period, whichever is lower. 
 
We recognize compensation expense for the fair value of the discount granted to employees participating in the 
employee stock purchase plan in the period of grant. Shares of the Employee Stock Purchase Plan are treated as an equity award. 
The weighted-average fair value of the discount on the stock purchased was $7.37, $4.98 and $6.54 during 2010, 2009 and 2008, 
respectively. The total intrinsic value of the Employee Stock Purchase Plan shares settled was $6.5 million, $5.2 million and 
$4.8 million during 2010, 2009 and 2008, respectively. 

 



Principal Life Insurance Company
Notes to Consolidated Financial Statements — (continued) 

 

19. Quarterly Results of Operations (Unaudited) 
The following is a summary of unaudited quarterly results of operations. 

 

    For the three months ended   
  December 31  September 30 (1)  June 30 (2)  March 31 
    (in millions, except per share data)   
2010         
Total revenues  $ 2,053.3  $ 1,956.5  $ 1,865.3  $ 1,977.7 
Total expenses  1,813.5  1,849.4  1,809.9  1,757.1 
Net income  192.3  99.3  44.0  166.9 
Net income attributable to PLIC  182.8  98.4  42.2  162.5 
2009         
Total revenues  $ 1,949.8  $ 2,009.0  $ 1,881.5  $ 2,033.1 
Total expenses  1,808.1  1,782.9  1,721.0  1,911.2 
Net income  119.5  174.5  122.4  109.0 
Net income attributable to PLIC  114.8  163.2  117.0  107.4 

 

(1)   During the third quarter of 2009, we discovered a prior period error related to DPAC amortization of certain contracts in our 
  full service accumulation business. We evaluated the materiality of the error from qualitative and quantitative perspectives 
  and concluded it was not material to any prior periods. The correction of the error in the third quarter of 2009 could be 
  considered material to the results of operations for the three months ended September 30, 2009, but is not material to the 
  results of operations for any annual period presented. Accordingly, we made an adjustment in the third quarter of 2009 that 
  resulted in a decrease in DPAC amortization expense. On an after-tax basis, the adjustment for prior periods resulted in an 
  $18.9 million increase in net income for the three months ended September 30, 2009. 
 
(2)  During the second quarter of 2010, we determined our residential mortgage loan portfolio, and in particular our home 
  equity loan portfolio, had experienced an increase in severe delinquencies and loss severity from sustained elevated 
  levels of unemployment along with continued depressed collateral values. The deterioration resulted in an increase in 
  delinquencies and default costs. During the second quarter of 2010, we recorded a $41.9 million after-tax residential 
  mortgage loan loss provision for our Bank and Trust Services business. Of this residential mortgage loan loss provision, 
  $21.4 million after-tax could be attributed to 2009. We evaluated the qualitative and quantitative factors for materiality. 
  The adjustment related to prior periods could be considered material to the results of operations for the three months ended 
  June 30, 2010, but was not material to the results of operations for any annual period presented. The provision for loan loss 
  is reported in net realized capital gains (losses) on our consolidated statements of operations and the adjustment for prior 
  periods resulted in a decrease in net income for the three months ended June 30, 2010. 

 


 

PART C
OTHER INFORMATION
 
Item 24.  Financial Statements and Exhibits 
 
(a)  Financial Statements included in the Registration Statement 
  (1)  Part A: 
    Condensed Financial Information for the 10 years ended 
    December 31, 2010. 
 
  (2)  Part B: 
    Principal Life Insurance Company Separate Account B: 
    Report of Independent Registered Public Accounting Firm 
    Statements of Assets and Liabilities, December 31, 2010 
    Statements of Operations for the year ended December 31, 2010 
    Statements of Changes in Net Assets for the years ended December 31, 2010 and 2009. 
    Notes to Financial Statements. 
 
    Principal Life Insurance Company: 
    Report of Independent Registered Public Accounting Firm 
Consolidated Statements of Financial Position at December 31, 2010, and 2009.
    Consolidated Statements of Operations for the years ended December 31, 20010, 2009 and 2008. 
    Consolidated Statements of Stockholder's Equity for the years ended December 31, 2010, 2009 
    and 2008. 
    Consolidated Statements of Cash Flows for the years ended December 31, 2010, 2009 and 2008. 
    Notes to Consolidated Financial Statements. 
 
  (3)  Part C 
    Principal Life Insurance Company 
    Report of Independent Registered Public Accounting Firm on Schedules* 
    Schedule I - Summary of Investments - Other Than Investments in Related Parties As of 
    December 31, 2010* 
    Schedule III - Supplementary Insurance Information as of December 31, 2010, 2009 and 2008 and 
    for each of the years then ended* 
    Schedule IV – Reinsurance as of December 31, 2010, 2009 and 2008 and for each of the years 
    then ended* 
 
 
All other schedules for which provision is made in the applicable accounting regulation of the Securities and 
Exchange Commission are not required under the related instructions or are inapplicable and therefore have been 
omitted.       
 
(b)  Exhibits   
  (1)    Resolution of Board of Directors of the Depositor – filed with the Commission on filed on 
      9/14/98 
  (3a)    Distribution Agreement (filed 9/14/98) 
  (3b)    Selling Agreement (filed 4/20/99) 
  (4a)    Form of Variable Annuity Contract (filed 9/14/98) 
  (4b)    Form of Variable Annuity Contract (filed 9/14/98) 
  (5)    Form of Variable Annuity Application (filed 9/14/98) 
  (6a)    Articles of Incorporation of the Depositor (filed 9/14/98) 
  (6b)    Bylaws of Depositor (filed 9/14/98) 
  (8a1)  Shareholder Services Agreement with American Century Investment Management Inc., as 
      amended (incorporated by reference from file number 333-116220, as filed on May 1, 2008) 
  (8a2)  Rule 22c-2 Agreement with American Century Investment Management Inc., (incorporated by 
      reference from file number 333-116220, as filed on May 1, 2008) 
  (8b1)  Amended & Restated Participation Agreement with Franklin Templeton Variable Insurance 
      Products Trust (filed on May 1, 2008) 
  (8b2)  Administrative Services Agreement with Franklin Templeton Services, LLC (filed on May 1, 
      2008) 

 



(8b3)  Rule 22c-2 Agreement with Franklin Templeton Variable Insurance Products Trust (filed on 
  May 1, 2008) 
(8c1)  Form of Participation Agreement with Principal Variable Contracts Funds (incorporated by 
  reference from file number 333-116220, as filed on May 1, 2008) 
(8c2)  Form of Rule 22c-2 Agreement with Principal Variable Contracts Funds (incorporated by 
  reference from file number 333-116220, as filed on May 1, 2008) 
(9)  Opinion of Counsel (filed 9/14/98) 
(10a)  Consent of Ernst & Young LLP* 
(10b)  Powers of Attorney (filed with the Commission on 4/27/2007)* 
(10c)  Consent of Counsel* 
(11)  Financial Statement Schedules* 
(13a)  Total Return Calculation (filed 4/26/01) 
(13b)  Annualized Yield for Separate Account B (filed 4/26/01) 
 
* Filed Herein   
** To be filed by Amendment. 

 



Item 25. Officers and Directors of the Depositor 
 
Principal Life Insurance Company is managed by a Board of Directors which is elected by its policyowners. The directors and 
executive officers of the Company, their positions with the Company, including Board Committee 
memberships, and their principal business address, are as follows: 

 

DIRECTORS:   
 
Name and Principal Business Address  Positions and Offices 
BETSY J. BERNARD  Director 
40 Shalebrook Drive  Chair, Nominating and Governance Committee 
Morristown, NJ 07960  Member, Executive and Human Resources Committees 
JOCELYN CARTER-MILLER  Director 
TechEd Ventures  Member, Nominating and Governance Committee 
3020 NW 33rd Avenue   
Lauderdale Lakes, FL 33311   
GARY E. COSTLEY  Director 
257 Barefoot Beach Boulevard, Suite 404  Member, Audit Committee 
Bonita Springs, FL 34134   
MICHAEL T. DAN  Director 
The Brink's Company  Chair, Human Resources Committee 
1801 Bayberry Court   
Richmond, VA 23226   
DENNIS H. FERRO  Director 
100 Dove Plum Road   
Vero Beach, FL 32963   
C. DANIEL GELATT, JR.  Director 
NMT Corporation  Member, Audit Committee 
2004 Kramer Street   
La Crosse, WI 54603   
SANDRA L. HELTON  Director 
1040 North Lake Shore Drive #26A  Member, Audit Committee 
Chicago, IL 60611   
RICHARD L. KEYSER  Director 
5215 Old Orchard Place  Member, Nominating and Governance and Human 
Ste. 440  Resources Committees 
Skokie, IL 60077   
ARJUN K. MATHRANI  Director 
176 East 71st Street, Apt. 9-F  Chair, Audit Committee 
New York, NY 10021  Member, Executive Committee 
ELIZABETH E. TALLETT  Director 
Hunter Partners, LLC  Member, Executive, Human Resources and Nominating 
12 Windswept Circle  and Governance Committees 
Thornton, NH 03285-6883   
LARRY D. ZIMPLEMAN  Chairman of the Board and Chair, Executive Committee, 
The Principal Financial Group  Principal Life: Chairman, President and Chief Executive 
Des Moines, IA 50392  Officer 

 



EXECUTIVE OFFICERS (OTHER THAN DIRECTORS) 
 
Name and Principal Business Address  Positions and Offices 
REX AUYEUNG  Senior Vice President and President, Principal Financial Group 
– Asia
NED A. BURMEISTER  Senior Vice President and Chief Operating Officer, Principal 
  International 
GREGORY J. BURROWS  Senior Vice President Retirement and Investor Services 
TERESA M. BUTTON  Vice President and Treasurer 
RONALD L. DANILSON  Senior Vice President Retirement and Investor Services 
TIMOTHY M. DUNBAR  Senior Vice President – Strategy and Finance 
GREGORY B. ELMING  Senior Vice President and Chief Risk Officer 
RALPH C. EUCHER  Senior Vice President Human Resources and Corporate 
Services
NORA M. EVERETT  Senior Vice President Retirement and Investor Services 
JOYCE N. HOFFMAN  Senior Vice President and Corporate Secretary 
DANIEL J. HOUSTON  President – Retirement, Insurance and Financial Services 
JULIA M. LAWLER  Senior Vice President and Chief Investment Officer 
TERRANCE J. LILLIS  Senior Vice President and Chief Financial Officer 
JAMES P. MCCAUGHAN  President – Global Asset Management 
TIMOTHY J. MINARD  Senior Vice President – Distribution 
MARY A. O'KEEFE  Senior Vice President and Chief Marketing Officer 
GARY P. SCHOLTEN  Senior Vice President and Chief Information Officer 
KAREN E. SHAFF  Executive Vice President and General Counsel 
NORMAN R. SORENSEN  Chairman – Principal International 
DEANNA D. STRABLE  Senior Vice President – U.S. Insurance Solutions 
LUIS E. VALDES  President – Principal International 

 

Item 26. Persons Controlled by or Under Common Control with the Depositor or the Registrant 
 
The Registrant is a separate account of Principal Life Insurance Company (the "Depositor") and is operated as a unit 
investment trust. Registrant supports benefits payable under Depositor's variable life contracts by investing assets allocated to 
various investment options in shares of Principal Variable Contracts Funds, Inc. and other mutual funds registered under the 
Investment Company Act of 1940 as open-end management investment companies of the "series" type. No person is directly 
or indirectly controlled by the Registrant. 
 
The Depositor is wholly-owned by Principal Financial Services, Inc. Principal Financial Services, Inc. (an Iowa corporation) an 
intermediate holding company organized pursuant to Section 512A.14 of the Iowa Code. In turn, Principal Financial Services, 
Inc. is a wholly-owned subsidiary of Principal Financial Group, Inc., a publicly traded company that filed consolidated financial 
statements with the SEC. A list of persons directly or indirectly controlled by or under common control with Depositor as of 
December 31, 2010 appears below: 
 
None of the companies listed in such organization chart is a subsidiary of the Registrant; therefore, only the separate financial 
statements of Registrant and the consolidated financial statements of Depositor are being filed with this Registration Statement. 

 










Item 27. Number of Contractowners – As of March 31, 2011   
 
(1)  (2)  (3) 
  Number of Plan  Number of 
Title of Class  Participants  Contractowners 
BFA Variable Annuity Contracts  28  6 
Pension Builder Contracts  134  87 
Personal Variable Contracts  230  17 
Premier Variable Contracts  1158  35 
Flexible Variable Annuity Contract  33,458  33,458 
Freedom Variable Annuity Contract  1,304  1,304 
Freedom 2 Variable Annuity Contract  345  345 
Investment Plus Variable Annuity Contract  32,779  32,779 
Principal Lifetime Income Solutions  N/A  N/A 
 
Item 28. Indemnification     

 

Sections 490.851 through 490.859 of the Iowa Business Corporation Act permit corporations to indemnify directors and 
officers where (A) all of the following apply: the director or officer (i) acted in good faith; (ii) reasonably believed that (a) in the 
case of conduct in the individual's official capacity, that the individual's conduct was in the best interests of the corporation or (b) 
in all other cases, that the individual's conduct was at least not opposed to the best interests of the corporation; and (iii) in the 
case of any criminal proceeding, the individual had no reasonable cause to believe the individual's conduct was unlawful; and 
(B) the individual engaged in conduct for which broader indemnification has been made permissible or obligatory under a 
provision of the corporation's articles of incorporation. 
 
Unless ordered by a court pursuant to the Iowa Business Corporation Act, a corporation shall not indemnify a director or 
officer in either of the following circumstances: (A) in connection with a proceeding by or in the right of the corporation, except 
for reasonable expenses incurred in connection with the proceeding if it is determined that the director has met the relevant 
standard of conduct (above) or (B) in connection with any proceeding with respect to conduct for which the director was 
adjudged liable on the basis that the director receive a financial benefit to which he or she was not entitled, whether or not 
involving action in the director's official capacity. 
 
Registrant's By-Laws provide that it shall indemnify directors and officers against damages, awards, settlements and costs 
reasonably incurred or imposed in connection with any suit or proceeding to which such person is or may be made a party by 
reason of being a director or officer of the Registrant. Such rights of indemnification are in addition to any rights to indemnity to 
which the person may be entitled under Iowa law and are subject to any limitations imposed by the Board of Directors. The 
Board has provided that certain procedures must be followed for indemnification of officers, and that there is no indemnity of 
officers when there is a final adjudication of liability based upon acts which constitute gross negligence or willful misconduct. 
 
Insofar as indemnification for liability arising under the Securities Act of 1933 may be permitted to directors, officers and 
controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in 
the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act 
and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by 
the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense 
of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities 
being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, 
submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed 
in the Act and will be governed by the final adjudication of such issue. 

 



Item 29.  Principal Underwriters
 
(a)  Other Activity 
 
Princor Financial Services Corporation acts as principal underwriter for variable annuity contracts issued by Principal Life Insurance 
Company Separate Account B, a registered unit investment trust, and for variable life contracts issued by Principal Life Insurance 
Company Variable Life Separate Account, a registered unit investment trust. 

 

(b)  Management   
 
  (b1)                      (b2) 
           Positions and offices 
  Name and principal               with principal 
  business address                 underwriter 
  Deborah J. Barnhart  Director/Distribution (PPN) 
  The Principal   
  Financial Group   
 
  Patricia A. Barry  Assistant Corporate Secretary 
  The Principal   
  Financial Group(1)   
 
  Michael J. Beer  President and Director 
  The Principal   
  Financial Group(1)   
 
  Tracy W. Bollin  Assistant Controller 
  The Principal   
  Financial Group(1)   
 
  David J. Brown  Senior Vice President 
  The Principal   
  Financial Group(1)   
 
  Jill R. Brown  Senior Vice President and Chief Financial Officer 
  The Principal   
  Financial Group(1)   
 
  Bret J. Bussanmas  Vice President/Distribution 
  The Principal   
  Financial Group(1)   
 
  P. Scott Cawley  Product Marketing Officer 
  The Principal   
  Financial Group(1)   
 
  Nicholas M. Cecere  Senior Vice President 
  The Principal   
  Financial Group(1)   
 
  Ralph C. Eucher  Chairman of the Board 
  The Principal   
  Financial Group(1)   
 
  Nora M. Everett  Director and Chief Financial Officer 
  The Principal   
  Financial Group (1)   
 
  Stephen G. Gallaher  Assistant General Counsel 
  The Principal   
  Financial Group(1)   
 
  Ernest H. Gillum  Vice President 
  The Principal   
  Financial Group(1)   
 
  Eric W. Hays  Senior Vice President/Chief Information Officer 
  The Principal   
  Financial Group(1)   

 



Joyce N. Hoffman  Senior Vice President and Corporate Secretary 
The Principal   
Financial Group(1)   
 
Ann Hudson  Compliance Officer 
The Principal   
Financial Group(1)   
 
Patrick A. Kirchner  Assistant General Counsel 
The Principal   
Financial Group(1)   
 
Julie LeClere  Director – Marketing & Recruiting 
The Principal   
Financial Group(1)   
 
Jennifer A. Mills  Counsel 
The Principal   
Financial Group(1)   
 
David L. Reichart  Senior Vice President 
The Principal   
Financial Group(1)   
 
Martin R. Richardson  Vice President – Broker Dealer Operations 
The Principal   
Financial Group(1)   
 
Michael D. Roughton  Senior Vice President and Associate General Counsel 
The Principal   
Financial Group(1)   
 
Adam U. Shaikh  Counsel 
The Principal   
Financial Group(1)   
 
Traci L. Weldon  Vice President/Chief Compliance Officer 
The Principal   
Financial Group(1)   
 
Tisha Worden  Operations Officer 
The Principal   
Financial Group(1)   

 

(1)            711 High Street 
  Des Moines, IA 50309 

 



(c)  Compensation from the Registrant       
 
 
      (3)     
    (2)  Compensation on Events     
    Net Underwriting  Occasioning the  (4)   
  (1)  Discounts &  Deduction of a Deferred  Brokerage  (5) 
Name of Principal Underwriter  Commissions  Sales Load  Commissions  Compensation 
 
  Princor Financial Services  $26,132,360.18  0  0  0 
  Corporation         

 

Item 30. Location of Accounts and Records 
 
All accounts, books or other documents of the Registrant are located at the offices of the Depositor, The Principal Financial 
Group, Des Moines, Iowa 50392. 
 
Item 31. Management Services 
 
N/A   
 
Item 32. Undertakings 
 
The Registrant undertakes that in restricting cash withdrawals from Tax Sheltered Annuities to prohibit cash withdrawals before 
the Participant attains age 59 1/2, separates from service, dies, or becomes disabled or in the case of hardship, Registrant acts 
in reliance on SEC No Action Letter addressed to American Counsel of Life Insurance (available November 28, 1988). 
Registrant further undertakes that: 
 
1.  Registrant has included appropriate disclosure regarding the redemption restrictions imposed by Section 403(b)(11) in its 
  registration statement, including the prospectus, used in connection with the offer of the contract; 
 
2.  Registrant will include appropriate disclosure regarding the redemption restrictions imposed by Section 403(b)(11) in any 
  sales literature used in connection with the offer of the contract; 
 
3.  Registrant will instruct sales representatives who solicit Plan Participants to purchase the contract specifically to bring the 
  redemption restrictions imposed by Section 403(b)(11) to the attention of the potential Plan Participants; and 
 
4.  Registrant will obtain from each Plan Participant who purchases a Section 403(b) annuity contract, prior to or at the time of 
  such purchase, a signed statement acknowledging the Plan Participant's understanding of (a) the restrictions on 
  redemption imposed by Section 403(b)(11), and (b) the investment alternatives available under the employer's Section 
  403(b) arrangement, to which the Plan Participant may elect to transfer his contract value. 
 
Fee Representation 
 
Principal Life Insurance Company represents the fees and charges deducted under the Policy, in the aggregate, are reasonable 
in relation to the services rendered, the expenses expected to be incurred, and the risks assumed by the Company. 

 



SIGNATURES
 
Pursuant to the requirements of the Securities Act of 1933 and the Investment Company Act of 1940, the Registrant, Principal 
Life Insurance Company Separate Account B, has duly caused this Amendment to the Registration Statement to be signed on 
its behalf by the undersigned thereto duly authorized, and its seal to be hereunto affixed and attested, in the City of Des Moines 
and State of Iowa, on the 27th day of April, 2011.   
 
PRINCIPAL LIFE INSURANCE COMPANY 
SEPARATE ACCOUNT B 
                                  (Registrant) 
 
 
By :         /s/ L. D. Zimpleman 
L. D. Zimpleman
         Chairman, President and Chief Executive Officer 
 
 
 
PRINCIPAL LIFE INSURANCE COMPANY 
                      (Depositor) 
 
By :         /s/ L. D. Zimpleman 
L. D. Zimpleman
         Chairman, President and Chief Executive Officer 

 

  Attest:

/s/ Joyce N. Hoffman
________________________________________
Joyce N. Hoffman
Senior Vice President and Corporate Secretary



Pursuant to the requirements of the Securities Act, this amendment to the registration statement has been signed by the 
following persons in the capacities and on the date indicated. 

 

Signature  Title  Date 
 
 
/s/ L. D. Zimpleman     
_________________________
L. D. Zimpleman  Chairman, President  April 27, 2011 
  and Chief Executive Officer   
 
/s/ G. B. Elming     
______________________ Senior Vice President and  April 27, 2011
G. B. Elming  Controller   
  (Principal Accounting Officer)   
 
/s/ T. J. Lillis     
_____________________  Executive Vice President  April 27, 2011
T. J. Lillis  and Chief Financial Officer   
  (Principal Financial Officer)   
 
(B. J. Bernard)*  Director  April 27, 2011
B. J. Bernard     
 
(J. Carter-Miller)*  Director  April 27, 2011
J. Carter-Miller     
 
(G. E. Costley)*  Director  April 27, 2011
G. E. Costley     
 
(M.T. Dan)*  Director  April 27, 2011
M. T. Dan     
 
(C. D. Gelatt, Jr.)*  Director  April 27, 2011
C. D. Gelatt, Jr.     
 
(J. B. Griswell*  Chairman   
J. B. Griswell  of the Board  April 27, 2011
 
(S. L. Helton)*  Director  April 27, 2011
S. L. Helton     
 
(R. L. Keyser)*  Director  April 27, 2011
R. L. Keyser     
 
(A. K. Mathrani)*  Director  April 27, 2011
A. K. Mathrani     
 
(E. E. Tallett)*  Director  April 27, 2011
E. E. Tallett     

 

  *By /s/ L.D. Zimpleman
L. D. Zimpleman
Chairman, President and Chief Executive Officer
Pursuant to Powers of Attorney