Exhibit 99.1


                         Tasty Baking Company Announces
            Exploration of Long-Term Strategic Manufacturing Options


    PHILADELPHIA--(BUSINESS WIRE)--May 11, 2006--Tasty Baking Company
(NasdaqNM:TSTY) announced today that the company will begin exploring
long-term strategic manufacturing options.
    Tasty Baking Company currently manufactures its products at two
facilities, located in Philadelphia and Oxford, Pennsylvania. The
company will evaluate various manufacturing alternatives, including
upgrading the original Philadelphia bakery, enhancing use of the
Oxford bakery, relocating to a new facility or a combination of these
options. The company prefers to maintain operations in the City of
Philadelphia.
    Charles P. Pizzi, president and chief executive officer of Tasty
Baking Company, said, "We are committed to driving long-term
shareholder value by growing the company's sales and earnings. We
believe that improving our manufacturing capability will enhance the
company's competitive position."
    This evaluation project will be led by a cross-functional team of
senior company executives that will work closely with external
consultants to thoroughly consider all viable options. There can be no
assurance that any change in the company's manufacturing strategy will
occur as a result of this evaluation.

    ABOUT TASTY BAKING COMPANY

    Tasty Baking Company (NasdaqNM:TSTY), founded in 1914 and
headquartered in Philadelphia, Pennsylvania, is one of the country's
leading bakers of snack cakes, pies, cookies, and donuts with
manufacturing facilities in Philadelphia and Oxford, Pennsylvania.
Tasty Baking Company offers more than 100 products under the Tastykake
brand name. For more information on Tasty Baking Company, visit
www.tastykake.com. In addition, consumers can send Tastykake products
throughout the United States from the company's website or by calling
1-800-33-TASTY.

    "Safe Harbor Statement" Under the Private Securities Litigation
Reform Act of 1995

    Except for historical information contained herein, the matters
discussed herein are forward-looking statements (as such term is
defined in the Securities Act of 1933, as amended) that are subject to
risks and uncertainties that could cause actual results to differ
materially from those stated or implied herein. There are a number of
factors that may cause actual results to differ from these
forward-looking statements, including without limitation, the costs to
upgrade and enhance existing facilities, the costs to acquire (or
lease) and fit-out a new facility and relocate thereto, the cost and
availability of capital to fund improvements or new facilities, the
success of marketing and sales strategies and new product development,
the ability to successfully enter new markets, the price of raw
materials, and general economic and business conditions. Other risks
and uncertainties that may materially affect the company are provided
in the company's annual reports to shareholders and the company's
periodic reports filed with the Securities and Exchange Commission
from time to time, including reports on Forms 10-K and 10-Q. Please
refer to these documents for a more thorough description of these and
other risk factors. There can be no assurance that the company will
change its manufacturing strategy or, in the event of a change in its
manufacturing strategy, that the new strategy will be successful. The
company assumes no obligation to publicly update or revise any
forward-looking statements.


    CONTACT: Tasty Baking Company
             Mary C. Borneman, 215-221-8537
             mary.borneman@tastykake.com
             or
             David S. Marberger, 215-221-8500