CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


We  hereby  consent  to the  incorporation  by  reference  in this  Registration
Statement  on Form S-8 of our  report  dated  March  25,  2005  relating  to the
financial statements,  management's  assessment of the effectiveness of internal
control over financial  reporting and the effectiveness of internal control over
financial  reporting,  which appears in the Tasty Baking Company's Annual Report
on Form 10-K for the year  ended  December  25,  2004.  We also  consent  to the
incorporation  by reference  of our report dated March 25, 2005  relating to the
financial statement schedule, which appears in such Annual Report on Form 10- K.



/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Philadelphia, Pennsylvania March 25,
2005