Exhibit 23.1



CONSENT OF INDEPENDENT ACCOUNTANTS



We hereby consent to the incorporation by reference in this Registration
Statement on Form S-8 of our report dated March 10, 2004 relating to the
consolidated financial statements, which appears in the 2003 Annual Report to
Shareholders of Tasty Baking Company, which is incorporated by reference in
Tasty Baking Company 's Annual Report on Form 10-K for the fiscal year ended
December 27, 2003. We also consent to the incorporation by reference of our
report dated March 10, 2004 relating to the consolidated financial statement
schedules, which appears in such Annual Report on Form 10-K.

/s/ PricewaterhouseCoopers LLP
PRICEWATERHOUSECOOPERS LLP

Philadelphia, Pennsylvania
August 6, 2004