CONSENT OF INDEPENDENT ACCOUNTANTS




We hereby consent to the incorporation by reference in the Registration
Statements on Post-Effective Amendment No. 10 to Form S-8 (File No. 2-55836) and
Post-Effective Amendment No. 4 to Form S-3 (File No. 33-8427) of Tasty Baking
Company and subsidiaries of our report dated March 10, 2004 relating to the
consolidated financial statements, which appears in the Annual Report to
Shareholders, which is incorporated in this Annual Report on Form 10-K. We also
consent to the incorporation by reference of our report dated March 10, 2004
relating to the consolidated financial statement schedule, which appears in this
form 10-K.





PricewaterhouseCoopers LLP
Philadelphia, Pennsylvania
March 11, 2004

























                                  EXHIBIT 23(a)