10-K

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-K

FOR ANNUAL AND TRANSITION REPORTS

PURSUANT TO SECTION 13 OR 15(d) THE SECURITIES EXCHANGE ACT OF 1934

(Mark One)

þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2012

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________ to ___________

Commission File Number 0-4776

STURM, RUGER & COMPANY, INC.

(Exact Name of Registrant as Specified in Its Charter)

Delaware	06-0633559
(State or Other Jurisdiction of	(I.R.S. Employer
Incorporation or Organization)	Identification No.)
Lacey Place, Southport, Connecticut	06890
(Address of Principal Executive Offices)	(Zip Code)

(203) 259-7843

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class Common Stock, $1 par value Name of Each Exchange on Which Registered New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

None

(Title of Class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  YES ¨ NO þ

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES ¨ NO þ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES þ NO ¨

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K þ.

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. Large accelerated filer þ Accelerated filer ¨ Non-accelerated filer ¨ Smaller reporting company ¨.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).YES ¨ NO þ

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

YES þNO ¨

The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant computed by reference to the price at which the common equity was last sold, or the average bid and asked price of such common equity, as of June 30, 2012:

Common Stock, $1 par value - $743,661,000

The number of shares outstanding of the registrant's common stock as of February 15, 2013:

Common Stock, $1 par value –19,263,000 shares

DOCUMENTS INCORPORATED BY REFERENCE.

Portions of the registrant’s Proxy Statement relating to the 2013 Annual Meeting of Stockholders to be held April 30, 2013 are incorporated by reference into Part III (Items 10 through 14) of this Report.

TABLE OF CONTENTS

	PART I
Item 1.	Business	4
Item 1A.	Risk Factors	10
Item 1B.	Unresolved Staff Comments	13
Item 2.	Properties	13
Item 3.	Legal Proceedings	14
Item 4.	Mine Safety Disclosures	14
	PART II
Item 5.	Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities	14
Item 6.	Selected Financial Data	18
Item 7.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	19
Item 7A.	Quantitative and Qualitative Disclosures About Market Risk	41
Item 8.	Financial Statements and Supplementary Data	42
Item 9.	Changes in and Disagreements With Accountants on Accounting and Financial Disclosure	70
Item 9A.	Controls and Procedures	70
Item 9B.	Other Information	71
	PART III
Item 10.	Directors, Executive Officers and Corporate Governance	72
Item 11.	Executive Compensation	72
Item 12.	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	72
Item 13.	Certain Relationships and Related Transactions, and Director Independence	72
Item 14.	Principal Accountant Fees and Services	72

	PART IV
Item 15.	Exhibits and Financial Statement Schedules	73
Signature		78
Exhibit Index		79
Financial Statement Schedule		84
Exhibits

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EXPLANATORY NOTE:

In this Annual Report on Form 10-K, Sturm, Ruger & Company, Inc. (the “Company”) makes forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Words such as “expect,” “believe,” “anticipate,” “intend,” “estimate,” “will,” “should,” “could” and other words and terms of similar meaning, typically identify such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

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PART I

ITEM 1—BUSINESS

Company Overview

Sturm, Ruger & Company, Inc. (the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of the Company’s total sales for the year ended December 31, 2012 were from the firearms segment, and approximately 1% was from investment castings. Export sales represent approximately 3% of firearms sales. The Company’s design and manufacturing operations are located in the United States and almost all product content is domestic.

The Company has been in business since 1949 and was incorporated in its present form under the laws of Delaware in 1969. The Company offers products in three industry product categories – rifles, pistols, and revolvers. The Company’s firearms are sold through independent wholesale distributors, principally to the commercial sporting market.

The Company manufactures and sells investment castings made from steel alloys for both outside customers and internal use in the firearms segment. Investment castings sold to outside customers, either directly to or through manufacturers’ representatives, represented approximately 1% of the Company’s total sales for the year ended December 31, 2012.

For the years ended December 31, 2012, 2011, and 2010, net sales attributable to the Company's firearms operations were approximately $484.9 million, $324.2 million and $251.7 million or approximately 99%, 99%, and 99%, respectively, of total net sales. The balance of the Company's net sales for the aforementioned periods was attributable to its investment castings operations.

Firearms Products

The Company presently manufactures firearm products, under the “Ruger” name and trademark, in the following industry categories:

Rifles			Revolvers
	·	Single-shot		·	Single-action
	·	Autoloading		·	Double-action
	·	Bolt-action
	·	Modern sporting

Pistols
	·	Rimfire autoloading
	·	Centerfire autoloading

Most firearms are available in several models based upon caliber, finish, barrel length, and other features.

Rifles

A rifle is a long gun with spiral grooves cut into the interior of the barrel to give the bullet a stabilizing spin after it leaves the barrel. Sales of rifles by the Company accounted for approximately $143.9 million, $83.4 million, and $63.5 million of revenues for the years 2012, 2011, and 2010, respectively.

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Pistols

A pistol is a handgun in which the ammunition chamber is an integral part of the barrel and which typically is fed ammunition from a magazine contained in the grip. Sales of pistols by the Company accounted for approximately $216.5 million, $150.0 million, and $108.1 million of revenues for the years 2012, 2011, and 2010, respectively.

Revolvers

A revolver is a handgun that has a cylinder that holds the ammunition in a series of chambers which are successively aligned with the barrel of the gun during each firing cycle. There are two general types of revolvers, single-action and double-action. To fire a single-action revolver, the hammer is pulled back to cock the gun and align the cylinder before the trigger is pulled. To fire a double-action revolver, a single trigger pull advances the cylinder and cocks and releases the hammer. Sales of revolvers by the Company accounted for approximately $92.7 million, $69.9 million, and $67.1 million of revenues for the years 2012, 2011, and 2010, respectively.

Accessories

The Company also manufactures and sells accessories and replacement parts for its firearms. These sales accounted for approximately $31.8 million, $20.2 million, and $11.5 million of revenues for the years 2012, 2011, and 2010, respectively.

Investment Casting Products

Net sales attributable to the Company’s investment casting operations (excluding intercompany transactions) accounted for approximately $6.9 million, $4.6 million, and $3.5 million, or approximately 1% of revenues for 2012, 2011, and 2010, respectively.

Manufacturing

Firearms

The Company produces one model of pistol and all of its rifles and revolvers at the Newport, New Hampshire facility. All other pistols are produced at the Prescott, Arizona facility.

Many of the basic metal component parts of the firearms manufactured by the Company are produced by the Company's castings facility through a process known as precision investment casting. See "Manufacturing-Investment Castings" for a description of the investment casting process. The Company initiated the use of this process in the production of component parts for firearms in 1953. The Company believes that the investment casting process provides greater design flexibility and results in component parts which are generally close to their ultimate shape and, therefore, require less machining than processes requiring machining a solid billet of metal to obtain a part. Through the use of investment castings, the Company endeavors to produce durable and less costly component parts for its firearms.

All assembly, inspection, and testing of firearms manufactured by the Company are performed at the Company's manufacturing facilities. Every firearm, including every chamber of every revolver manufactured by the Company, is test-fired prior to shipment.

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Investment Castings

To produce a product by the investment casting method, a wax model of the part is created and coated (“invested”) with several layers of ceramic material. The shell is then heated to melt the interior wax, which is poured off, leaving a hollow mold. To cast the desired part, molten metal is poured into the mold and allowed to cool and solidify. The mold is then broken off to reveal a near net shape cast metal part.

Marketing and Distribution

Firearms

The Company's firearms are primarily marketed through a network of federally licensed, independent wholesale distributors who purchase the products directly from the Company. They resell to federally licensed, independent retail firearms dealers who in turn resell to legally authorized end users. All retail purchasers are subject to a point-of-sale background check by law enforcement. These end users include sportsmen, hunters, people interested in self-defense, law enforcement and other governmental organizations, and gun collectors. Each distributor carries the entire line of firearms manufactured by the Company for the commercial market. Currently, 14 distributors service the domestic commercial market, with an additional 20 distributors servicing the domestic law enforcement market and two distributors servicing the Canadian market.

In 2012, the Company’s largest customers and the percent of total sales they represented were as follows: Davidson’s-17%; Jerry’s/Ellett Brothers-14%; Lipsey’s-13%; and Sports South-12%. In 2011, the Company’s largest customers and the percent of total sales they represented were as follows: Jerry’s/Ellett Brothers-15%; Davidson’s-14%; Sports South-12%; and Lipsey’s-12%. In 2010, the Company’s largest customers and the percent of total sales they represented were as follows: Jerry’s/Ellett Brothers-16%; Davidson’s-12%; Lipsey’s-11%; and Sports South-11%.

The Company employs nine employees and one independent contractor who service these distributors and call on retailers and law enforcement agencies. Because the ultimate demand for the Company's firearms comes from end users rather than from the independent wholesale distributors, the Company believes that the loss of any distributor would not have a material, long-term adverse effect on the Company, but may have a material adverse effect on the Company’s financial results for a particular period. The Company considers its relationships with its distributors to be satisfactory.

The Company also exports its firearms through a network of selected commercial distributors and directly to certain foreign customers, consisting primarily of law enforcement agencies and foreign governments. Foreign sales were less than 6% of the Company's consolidated net sales for each of the past three fiscal years.

The Company does not consider its overall firearms business to be predictably seasonal; however, orders of many models of firearms from the distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year. This is due in part to the timing of the distributor show season, which occurs during the first quarter.

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Investment Castings

The investment castings segment provides castings for the Company’s firearms segment. In addition, the investment castings segment produces various products for a number of customers in a variety of industries, including approximately 20 firearms and firearms component manufacturers.

Competition

Firearms

Competition in the firearms industry is intense and comes from both foreign and domestic manufacturers. While some of these competitors concentrate on a single industry product category such as rifles or pistols, several competitors manufacture products in all four industry categories (rifles, shotguns, pistols, and revolvers). Some of these competitors are subsidiaries of larger corporations than the Company with substantially greater financial resources than the Company, which could affect the Company’s ability to compete. The principal methods of competition in the industry are product innovation, quality, availability, and price. The Company believes that it can compete effectively with all of its present competitors.

Investment Castings

There are a large number of investment castings manufacturers, both domestic and foreign, with which the Company competes. Competition varies based on the type of investment castings products and the end use of the product (commercial, sporting goods, or military). Companies offering alternative methods of manufacturing such as metal injection molding (MIM), wire electric discharge machining (EDM) and advancements in computer numeric controlled (CNC) machining also compete with the Company’s investment castings segment. Many of these competitors are larger corporations than the Company with substantially greater financial resources than the Company, which could affect the Company’s ability to compete with these competitors. The principal methods of competition in the industry are quality, price, and production lead time.

Employees

As of February 1, 2013, the Company employed approximately 1,460 full-time employees of which approximately 38% had at least ten years of service with the Company. The Company uses temporary employees to supplement its workforce. As of February 1, 2013, there were approximately 580 temporary employees.

None of the Company's employees are subject to a collective bargaining agreement.

Research and Development

In 2012, 2011, and 2010, the Company spent approximately $5.9 million, $4.0 million, and $3.2 million, respectively, on research activities relating to the development of new products and the improvement of existing products. As of February 1, 2013, the Company had approximately 89 employees whose primary responsibilities were research and development activities.

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Patents and Trademarks

The Company owns various United States and foreign patents and trademarks which have been secured over a period of years and which expire at various times. It is the policy of the Company to apply for patents and trademarks whenever new products or processes deemed commercially valuable are developed or marketed by the Company. However, none of these patents and trademarks are considered to be fundamental to any important product or manufacturing process of the Company and, although the Company deems its patents and trademarks to be of value, it does not consider its business materially dependent on patent or trademark protection.

Environmental Matters

The Company is committed to achieving high standards of environmental quality and product safety, and strives to provide a safe and healthy workplace for its employees and others in the communities in which it operates. The Company has programs in place that monitor compliance with various environmental regulations. However, in the normal course of its manufacturing operations the Company is subject to governmental proceedings and orders pertaining to waste disposal, air emissions, and water discharges into the environment. These regulations are integrated into the Company’s manufacturing, assembly, and testing processes. The Company believes that it is generally in compliance with applicable environmental regulations and that the outcome of any environmental proceedings and orders will not have a material adverse effect on the financial position of the Company, but could have a material adverse effect on the financial results for a particular period.

Executive Officers of the Company

Set forth below are the names, ages, and positions of the executive officers of the Company. Officers serve at the discretion of the Board of Directors of the Company.

Name	Age	Position With Company
Michael O. Fifer	55	President and Chief Executive Officer
Thomas A. Dineen	44	Vice President, Treasurer and Chief Financial Officer
Christopher J. Killoy	54	Vice President of Sales and Marketing
Mark T. Lang	56	Group Vice President
Thomas P. Sullivan	52	Vice President of Newport Operations
Kevin B. Reid, Sr.	52	Vice President and General Counsel
Steven M. Maynard	58	Vice President of Lean Business Development
Leslie M. Gasper	59	Corporate Secretary

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Michael O. Fifer joined the Company as Chief Executive Officer on September 25, 2006, and was named to the Board of Directors on October 19, 2006. Mr. Fifer was named President on April 23, 2008.

Thomas A. Dineen became Vice President on May 24, 2006. Previously he served as Treasurer and Chief Financial Officer since May 6, 2003 and had been Assistant Controller since 2001. Prior to that, Mr. Dineen had served as Manager, Corporate Accounting since 1997.

Christopher J. Killoy rejoined the Company as Vice President of Sales and Marketing on November 27, 2006. Mr. Killoy originally joined the Company in 2003 as Executive Director of Sales and Marketing, and subsequently served as Vice President of Sales and Marketing from November 1, 2004 to January 25, 2005.

Mark T. Lang joined the Company as Group Vice President on February 18, 2008. Mr. Lang is responsible for management of the Prescott Firearms Division and the Company’s acquisition efforts. Prior to joining the Company, Mr. Lang was President of the Custom Products Business at Mueller Industries, Inc. Prior to joining Mueller, Mr. Lang was the Vice President of Operations for the Automotive Division of Thomas and Betts, Inc.

Thomas P. Sullivan joined the Company as Vice President of Newport Operations for the Newport, New Hampshire Firearms and Pine Tree Castings divisions on August 14, 2006.

Kevin B. Reid, Sr. became Vice President and General Counsel on April 23, 2008. Previously he served as the Company’s Director of Marketing from June 4, 2007. Mr. Reid joined the Company in July 2001 as an Assistant General Counsel.

Steven M. Maynard joined the Company as Vice President of Lean Business Development on April 24, 2007. Prior to joining the Company, Mr. Maynard served as Vice President of Engineering and CIO at the Wiremold Company.

Leslie M. Gasper has been Secretary of the Company since 1994. Prior to that, Ms. Gasper was the Administrator of the Company’s pension plans.

Where You Can Find More Information

The Company is subject to the informational requirements of the Securities and Exchange Act of 1934, as amended (the "Exchange Act"), and accordingly files its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Definitive Proxy Statements, Current Reports on Form 8-K, and other information with the Securities and Exchange Commission (the "SEC"). The public may read and copy any materials filed with the SEC at the SEC's Public Reference Room at 100 F Street NE, Washington, DC 20549. Please call the SEC at (800) SEC-0330 for further information on the Public Reference Room. As an electronic filer, the Company's public filings are maintained on the SEC's Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC. The address of that website is http://www.sec.gov.

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The Company files its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Definitive Proxy Statements, Current Reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act accessible free of charge through the Company's Internet site after the Company has electronically filed such material with, or furnished it to, the SEC. The address of that website is http://www.ruger.com. However, such reports may not be accessible through the Company's website as promptly as they are accessible on the SEC’s website.

Additionally, the Company’s corporate governance materials, including its Corporate Governance Guidelines, the charters of the Audit, Compensation, and Nominating and Corporate Governance committees, and the Code of Business Conduct and Ethics may also be found under the “Stockholder Relations” section of the Company’s Internet site at http://www.ruger.com. A copy of the foregoing corporate governance materials is available upon written request to the Corporate Secretary at Sturm, Ruger & Company, Inc., Lacey Place, Southport, Connecticut 06890.

ITEM 1A—RISK FACTORS

The Company’s operations could be affected by various risks, many of which are beyond its control. Based on current information, the Company believes that the following identifies the most significant risk factors that could adversely affect its business. Past financial performance may not be a reliable indicator of future performance and historical trends should not be used to anticipate results or trends in future periods.

In evaluating the Company’s business, the following risk factors, as well as other information in this report, should be carefully considered.

Changes in government policies and firearms legislation could adversely affect the Company’s financial results.

The sale, purchase, ownership, and use of firearms are subject to thousands of federal, state and local governmental regulations. The basic federal laws are the National Firearms Act, the Federal Firearms Act, and the Gun Control Act of 1968. These laws generally prohibit the private ownership of fully automatic weapons and place certain restrictions on the interstate sale of firearms unless certain licenses are obtained. The Company does not manufacture fully automatic weapons and holds all necessary licenses under these federal laws. Several states currently have laws in effect similar to the aforementioned legislation.

Until November 30, 1998, the “Brady Law” mandated a nationwide five-day waiting period and background check prior to the purchase of a handgun. As of November 30, 1998, the National Instant Check System, which applies to both handguns and long guns, replaced the five-day waiting period. The Company believes that the “Brady Law” and the National Instant Check System have not had a significant effect on the Company’s sales of firearms, nor does it anticipate any significant impact on sales in the future. On September 13, 1994, the “Violent Crime Control and Law Enforcement Act” banned so-called “assault weapons.” All the Company’s then-manufactured commercially-sold long guns were exempted by name as “legitimate sporting firearms.” This ban expired by operation of law on September 13, 2004. The Company remains strongly opposed to laws which would restrict the rights of law-abiding citizens to lawfully acquire firearms.

Currently, federal and several states’ legislatures are considering additional legislation relating to the regulation of firearms. These proposed bills are extremely varied, but many seek either to restrict or ban the sale and, in some cases, the ownership of various types of firearms. There also are several legislative proposals to limit magazine capacity.

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The Company believes that the lawful private ownership of firearms is guaranteed by the Second Amendment to the United States Constitution and that the widespread private ownership of firearms in the United States will continue. However, there can be no assurance that the regulation of firearms will not become more restrictive in the future and that any such restriction would not have a material adverse effect on the business of the Company.

The Company’s results of operations could be further adversely affected if legislation with diverse requirements is enacted.

With literally thousands of laws being proposed at the federal, state and local levels, if even a small percentage of these laws are enacted and they are incongruent, the Company could find it difficult, expensive or even practically impossible to comply with them, impeding new product development and distribution of existing products.

The Company’s results of operations could be adversely affected by litigation.

The Company faces risks arising from various asserted and unasserted litigation matters. These matters include, but are not limited to, assertions of allegedly defective product design or manufacture, alleged failure to warn, purported class actions against firearms manufacturers, generally seeking relief such as medical expense reimbursement, property damages, and punitive damages arising from accidents involving firearms or the criminal misuse of firearms, and those lawsuits filed on behalf of municipalities alleging harm to the general public. Various factors or developments can lead to changes in current estimates of liabilities such as final adverse judgment, significant settlement or changes in applicable law. A future adverse outcome in any one or more of these matters could have a material adverse effect on the Company’s financial results. See Note 16 to the financial statements which are included in this Annual Report on Form 10-K.

The Company’s results of operations could be adversely affected by a decrease in demand for our products.

If demand for our products decreases significantly, we would be unable to efficiently utilize our capacity, and our profitability would suffer. Decreased demand could result from a macroeconomic downturn, such as sequestration, or could be specific to the firearms industry. If the decrease in demand occurs abruptly, the adverse impact would be even greater.

The Company must comply with various laws and regulations pertaining to workplace safety and environment, environmental matters, and firearms manufacture.

In the normal course of its manufacturing operations, the Company is subject to numerous federal, state and local laws and governmental regulations and related state laws, and governmental proceedings and orders. These laws and regulations pertain to workplace safety and environment, firearms serial number tracking and control, waste disposal, air emissions and water discharges into the environment. Noncompliance with any one or more of these laws and regulations could have a material adverse impact on the Company.

Business disruptions at one of the Company’s manufacturing facilities could adversely affect the Company’s financial results.

The Newport, New Hampshire and Prescott, Arizona facilities are critical to the Company’s success. These facilities house the Company’s principal production, research, development, engineering, design, and shipping operations. Any event that causes a disruption of the operation of either of these facilities for even a relatively short period of time could have a material adverse effect on the Company’s ability to produce and ship products and to provide service to its customers.

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Price increases for raw materials could adversely affect the Company’s financial results.

Third parties supply the Company with various raw materials for its firearms and castings, such as fabricated steel components, walnut, birch, beech, maple and laminated lumber for rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of these materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors. The Company believes that it has adequate quantities of raw materials in inventory or on order to provide ample time to locate and obtain additional items at then-current market cost without interruption of its manufacturing operations. However, if market conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials can not be obtained, the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations could be materially adversely affected.

The transition to a new enterprise resource planning (“ERP”) system could cause disruption to the Company’s operations.

The Company is transitioning to a new ERP system and has converted all of its manufacturing facilities and its support functions during the past two years. If the ERP system does not perform as expected, it could impede the Company’s ability to manufacture products, order materials, generate management reports, invoice customers, and comply with laws and regulations. Any of these types of disruptions could have a material adverse effect on the financial position and the financial results of the Company.

Retention of key management is critical to the success of the Company.

We rely on the management and leadership skills of our senior management team. Our senior executives are not bound by employment agreements. The loss of the services of one or more of our senior executives or other key personnel could have a significant adverse impact on our business.

The healthcare legislation passed in 2010 could have a material adverse impact on the Company.

Certain provisions of the recently passed federal healthcare legislation, in particular the “unlimited lifetime benefit” which eliminated the practice of capping the amount of medical benefits available to an individual, could have a material adverse effect on the Company’s financial position.  The Company self insures the cost of the medical benefits for its employees up to an annual and lifetime maximum per individual.  It supplements this self-insurance with “stop loss” insurance for costs incurred above these maximum thresholds.  In the past, the medical benefit costs for several Company employees each year have exceeded this maximum, in some cases significantly. It is the Company’s expectation that if it is forced to provide an “unlimited lifetime benefit” its medical costs would likely increase significantly, which would have a material adverse effect on its financial condition.

Keeping Pace with Retail Demand

There has been a substantial increase in demand for our products in recent years. If the Company continues to grow at a significant rate, additional manufacturing space will be required. If we are unable to keep pace with the increasing demand for our products, our revenues could be impaired, market acceptance of our products could be adversely affected and our customers might instead purchase our competitors’ products.

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ITEM 1B—UNRESOLVED STAFF COMMENTS

None.

ITEM 2—PROPERTIES

The Company’s manufacturing operations are carried out at two facilities. The following table sets forth certain information regarding each of these facilities:

	Approximate Aggregate Usable Square Feet		Status		Segment
Newport, New Hampshire		350,000		Owned		Firearms/Castings
Prescott, Arizona		230,000		Leased		Firearms

Each facility contains enclosed ranges for testing firearms and also contains modern tool room facilities. The lease of the Prescott facility provides for rental payments, which are approximately equivalent to estimated rates for real property taxes.

The Company has three other facilities that were not used in its manufacturing operations in 2012:

	Approximate Aggregate Usable Square Feet		Status	Segment
Southport, Connecticut (Lacey Place property)		25,000	Owned	Corporate
Newport, New Hampshire (Dorr Woolen Building)		45,000	Owned	Firearms
Enfield, Connecticut		10,000	Leased	Firearms

There are no mortgages or any other major encumbrance on any of the real estate owned by the Company.

The Company’s principal executive offices are located in Southport, Connecticut. If the Company continues to grow at a significant rate, additional manufacturing space will be required.

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ITEM 3—LEGAL PROCEEDINGS

The nature of the legal proceedings against the Company is discussed at Note 16 to the financial statements, which are included in this Annual Report on Form 10-K.

The Company has reported all cases instituted against it through September 29, 2012, and the results of those cases, where terminated, to the SEC on its previous Quarterly Reports on Form 10-Q and Annual Reports on 10-K, to which reference is hereby made.

During the three months ending December 31, 2012, no cases were formally instituted against the Company.

During the three months ending December 31, 2012, the previously reported case of Howard Cook, Jr. vs. Sturm, Ruger & Co, et al., was dismissed, with prejudice.

ITEM 4—MINE SAFETY DISCLOSURES – NOT APPLICABLE

PART II

ITEM 5— MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

The Company’s common stock is traded on the New York Stock Exchange under the symbol “RGR.” At February 1, 2013, the Company had 1,773 stockholders of record.

The following table sets forth, for the periods indicated, the high and low sales prices for the Company’s common stock as reported on the New York Stock Exchange and dividends paid on the Company’s common stock.

	High		Low		Dividends Per Share
2011:
First Quarter	$	23.23	$	14.65	$	0.050
Second Quarter		24.05		18.65		0.097
Third Quarter		36.85		21.91		0.142
Fourth Quarter		34.95		23.86		0.141
2012:
First Quarter	$	50.72	$	33.13	$	0.212
Second Quarter		58.42		34.22		0.324
Third Quarter		52.03		39.13		0.377
Fourth Quarter		60.11		40.00		4.882

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Issuer Repurchase of Equity Securities

In 2012, the Company did not repurchase any shares of its common stock.

In 2011, the Company repurchased 133,400 shares of its common stock, representing 0.7% of the then outstanding shares, in the open market at an average price of $14.94 per share.

In 2010, the Company repurchased 412,000 shares of its common stock, representing 2.1% of the then outstanding shares, in the open market at an average price of $13.83 per share.

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Comparison of Five-Year Cumulative Total Return*

Sturm, Ruger & Co., Inc., Standard & Poor’s 500, Value Line Recreation Index, and Smith & Wesson Holding Corporation

(Performance Results Through 12/31/12)

Assumes $100 invested at the close of trading 12/07 in Sturm, Ruger & Co., Inc. common stock, Standard & Poor’s 500, Value Line Recreation Index, and Smith & Wesson Holding Corporation.

*Cumulative total return assumes reinvestment of dividends.

Source: Value Line Publishing LLC

Factual material is obtained from sources believed to be reliable, but the publisher is not responsible for any errors or omissions contained herein.

	2007		2008		2009		2010		2011		2012
Sturm, Ruger & Co., Inc.		100.00		72.10		120.36		193.94		431.60		602.12
Standard & Poor’s 500		100.00		63.00		79.67		91.67		93.60		108.58
Value Line Recreation Index		100.00		63.20		103.45		155.21		143.04		192.00
Smith & Wesson Holding Corporation		100.00		37.21		67.05		61.31		71.48		138.36

16

Securities Authorized for Issuance Under Equity Compensation Plans

The following table provides information regarding compensation plans under which equity securities of the Company are authorized for issuance as of December 31, 2012:

Equity Compensation Plan Information
Plan category	Number of securities to be issued upon exercise of outstanding options, warrants and rights (a)		Weighted-average exercise price of outstanding options, warrants and rights (b) *		Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a)) (c)
Equity compensation plans approved by security holders
2001 Stock Option Plan for Non-Employee Directors		12,880	$	6.15 per share		-
2007 Stock Incentive Plan		107,580	$	8.87 per share		830,000
Equity compensation plans not approved by security holders
None.
Total		120,460	$	8.58 per share		830,000

* Restricted stock units are settled in shares of common stock on a one-for-one basis. Accordingly, such units have been excluded for purposes of computing the weighted-average exercise price.

17

ITEM 6—SELECTED FINANCIAL DATA

(Dollars in thousands, except per share data)
December 31,
	2012		2011		2010		2009		2008
Net firearms sales	$	484,933	$	324,200	$	251,680	$	266,566	$	174,416
Net castings sales		6,891		4,616		3,526		4,419		7,067
Total net sales		491,824		328,816		255,206		270,985		181,483
Cost of products sold		312,871		217,058		171,224		183,380		138,730
Gross profit		178,953		111,758		83,982		87,605		42,753
Income before income taxes		112,109		63,516		44,149		44,360		13,978
Income taxes		41,480		23,501		15,894		16,857		5,312
Net income		70,629		40,015		28,255		27,503		8,666
Basic earnings per share		3.69		2.12		1.48		1.44		0.43
Diluted earnings per share		3.60		2.09		1.46		1.42		0.43
Cash dividends per share	$	5.80	$	0.43	$	0.33	$	0.31	$	0.00

December 31,
	2012			2011			2010			2009			2008
Working capital	$	37,430		$	96,646		$	71,885		$	65,377		$	46,250
Total assets		174,486			206,510			157,761			141,679			112,760
Total stockholders’ equity		95,032			137,391			114,480			95,516			65,603
Book value per share	$	4.93		$	7.20		$	6.08		$	5.01		$	3.44
Return on stockholders’ equity		60.8	%		32.0	%		26.9	%		34.1	%		12.2	%
Current ratio		1.6 to 1			3.0 to 1			3.2 to 1			3.0 to 1			2.6 to 1
Common shares outstanding		19,263,000			19,083,100			18,837,300			19,072,800			19,047,300
Number of stockholders of record		1,771			1,860			1,841			1,827			1,841
Number of employees		1,441			1,224			1,164			1,145			1,145

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ITEM 7— MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Sturm, Ruger & Company, Inc. (the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of the Company’s total sales for 2012 were firearms sales, and 1% was investment castings sales. Export sales represent approximately 3% of total sales. The Company’s design and manufacturing operations are located in the United States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale distributors, principally to the commercial sporting market.

The Company also manufactures investment castings made from steel alloys for internal use in its firearms and for sale to unaffiliated, third-party customers.

Orders of many models of firearms from the independent distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year. This is due in part to the timing of the distributor show season, which occurs during the first quarter.

Results of Operations - 2012

Product Demand

Demand for the Company’s products remained very strong throughout 2012. We believe this strong demand for our products was due to:

· the Company’s continued practice of introducing innovative and exciting new products,

· new shooters joining the ranks of gun owners,

· the current political environment that favorably impacted the entire firearms industry, and

· increased manufacturing capacity and greater product availability for certain products in strong demand.

New product introductions in 2012 included the 10/22 TakeDown rifle, the Ruger American Rifle, the SR22 pistol, the 22/45 Lite pistol, and the Single-Nine revolver. New products represented $182.0 million or 38% of firearm sales in 2012, compared to $98.6 million or 30% of firearms sales in 2011.

The estimated sell-through of the Company’s products from the independent distributors to retailers increased 63% in 2012 from the comparable prior year periods. For the same periods, the National Instant Criminal Background Check System (“NICS”) background checks (as adjusted by the National Shooting Sports Foundation) increased 28%.

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Estimated sell-through from distributors to retailers and total NICS background checks follow:

	2012		2011		2010
Estimated Units Sold from Distributors to Retailers (1)		1,772,800		1,085,200		901,500
Total Adjusted NICS Background Checks (2)		13,780,000		10,791,000		9,436,000

(1) The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:

· Rely on data provided by independent distributors that are not verified by the Company,

· Do not consider potential timing issues within the distribution channel, including goods-in-transit, and

· Do not consider fluctuations in inventory at retail.

(2) While NICS background checks are not a precise measure of retail activity, they are commonly used as a proxy for retail demand. NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.  

The adjusted NICS data presented above was derived by the National Shooting Sports Foundation (“NSSF”) by subtracting out NICS checks that are not directly related to the sale of a firearm, including checks used for concealed carry (“CCW”) permit application checks as well as checks on active CCW permit databases. While not a direct correlation to firearms sales, the NSSF-adjusted NICS data provides a more accurate picture of current market conditions than raw NICS data.  

Orders Received and Ending Backlog

(in millions except average sales price, net of Federal Excise Tax):

	2012		2011		2010
Orders Received	$	796.7	$	385.9	$	229.4
Average Sales Price of Orders Received	$	277	$	278	$	272
Ending Backlog	$	427.1	$	98.2	$	34.9
Average Sales Price of Ending Backlog	$	283	$	291	$	326

The increase in orders received and the increase in the ending backlog in 2012 are due primarily to strong demand for new products and certain mature products.

20

Production

Total unit production in 2012 increased 52% from 2011. This increase in unit production resulted from investment in incremental capacity for new product introductions and from the utilization of lean methodologies for continuous improvement in our operations. Our increase in production was facilitated by $27.3 million of capital expenditures during 2012. These capital expenditures exceeded depreciation by approximately $13.0 million during 2012, which represented an approximate 7% increase to our capital equipment base.

Annual Summary Unit Data

Firearms unit data for orders, production, shipments and backorders follows:

	2012		2011		2010
Units Ordered		2,879,200		1,388,100		842,700
Units Produced		1,697,800		1,114,700		906,200
Units Shipped		1,696,400		1,123,100		903,200
Average Sales Price	$	286	$	289	$	279
Units on Backorder		1,507,200		337,400		106,800

Inventories

The Company’s finished goods inventory decreased 600 units during 2012 and remains below optimal levels to support rapid fulfillment of distributor demand. The Company has a goal of replenishing its finished goods inventory in future periods to levels that will better serve its customers. This replenishment could increase the FIFO value of finished goods inventory by as much as $15 million from the current level upon the attainment of the desired levels of finished goods inventory.

Distributor inventories of the Company’s products decreased 76,400 units during 2012 and are significantly below the optimal level to support rapid fulfillment of retailer demand.

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Inventory data follows:

	December 31,
	2012		2011		2010
Units – Company Inventory		15,600		16,200		23,600
Units – Distributor Inventory (3)		59,200		135,600		97,700
Total inventory (4)		74,800		151,800		121,300

(3) Distributor ending inventory as provided by the independent distributors of the Company’s products. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.

(4) This total does not include inventory at retailers. The Company does not have access to data on retailer inventories.

Year ended December 31, 2012, as compared to year ended December 31, 2011:

Net Sales

Consolidated net sales were $491.8 million in 2012. This represents an increase of $163.0 million or 49.6% from 2011 consolidated net sales of $328.8 million.

Firearms segment net sales were $484.9 million in 2012. This represents an increase of $160.7 million or 49.7% from 2011 firearm net sales of $324.2 million. Firearms unit shipments increased 51.0% in 2012.

Casting segment net sales were $6.9 million in 2012. This represents an increase of $2.3 million or 50.0% from 2011 casting sales of $4.6 million.

Cost of Products Sold and Gross Profit

Consolidated cost of products sold was $312.9 million in 2012. This represents an increase of $95.8 million or 44.1% from 2011 consolidated cost of products sold of $217.1 million.

22

The gross margin was 36.4% in 2012. This represents an increase from the 2011 gross margin of 34.0% as illustrated below:

(in thousands)
Year Ended December 31,	2012				2011
Net sales	$	491,824	100.0	%	$	328,816	100.0	%
Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, and product liability		310,674	63.2	%		214,524	65.2	%
LIFO expense		1,159	0.3	%		122	0	%
Overhead rate adjustments to inventory		665	0.1	%		700	0.3	%
Labor rate adjustments to inventory		196	0	%		95	0	%
Product liability		177	0	%		1,617	0.5	%
Total cost of products sold		312,871	63.6	%		217,058	66.0	%
Gross profit	$	178,953	36.4	%	$	111,758	34.0	%

Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, and product liability- In 2012, cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, and product liability decreased as a percentage of sales by 2.0% compared to 2011. The main contributors to this decrease include the introduction of several new products which increased overall volume thereby favorably leveraging manufacturing overhead and improved productivity from continued emphasis on lean manufacturing techniques, which was partially offset by increased direct material cost.

LIFO- Gross inventories increased by $6.8 million and $0.2 million in 2012 and 2011, respectively. In 2012, the Company recognized LIFO expense of $1.2 million which increased cost of products sold. In 2011, the Company recognized a LIFO expense of $0.1 million which increased cost of products sold.

Overhead Rate Change- The net impact on inventory in 2012 from the change in the overhead rates used to absorb overhead expenses into inventory was a decrease of $0.7 million, reflecting increased overhead efficiency. This decrease in inventory value resulted in a corresponding increase to cost of products sold in 2012. In 2011, the change in inventory value resulting from the change in the overhead rate used to absorb overhead expenses into inventory was a decrease of $0.7 million, reflecting increased overhead efficiency. This decrease in inventory value resulted in a corresponding increase to cost of products sold.

23

Labor Rate Adjustments- In 2012, the change in inventory value resulting from the change in the labor rates used to absorb labor expenses into inventory was a decrease of $0.2 million, reflecting increased labor efficiency. This decrease in inventory value resulted in a corresponding increase to cost of products sold. The net impact in 2010 from the change in the labor rates used to absorb labor expenses into inventory was a decrease to inventory of $0.1 million, reflecting increased labor efficiency. This decrease in inventory value resulted in a corresponding increase to cost of products sold.

Product Liability- This expense includes the cost of outside legal fees, insurance, and other expenses incurred in the management and defense of product liability matters. These costs totaled $0.2 million and $1.6 million in 2012 and 2011, respectively. See Note 16 to the notes to the financial statements “Contingent Liabilities” for further discussion of the Company’s product liability.

Gross Profit- Gross profit was $179.0 million or 36.4% of sales in 2012. This is an increase of $67.2 million from 2011 gross profit of $111.8 million or 34.0% of sales in 2011.

Selling, General and Administrative

Selling, general and administrative expenses were $67.5 million in 2012, an increase of $17.8 million from 2011, and a decrease from 15.1% of sales in 2011 to 13.7% of sales in 2012. The increase in selling, general and administrative expenses is attributable to the following:

· increased promotional and advertising expenses,

· increased equity and performance-based compensation expense,

· increased expenses related to the implementation of a new information technology infrastructure, and

· increased freight expense due to increased sales volume.

Other Operating Expenses (Income), net

Other operating expenses (income), net consist of the following (in thousands):

	2012			2011
Gain on sale of operating assets	$	(27	)	$	(83	)
Frozen defined-benefit pension plan (income) expense		320			(236	)
Total other operating (income) expenses, net	$	293		$	(319	)

Operating Income

Operating income was $111.1 million or 22.6% of sales in 2012. This is an increase of $48.7 million from 2011 operating income of $62.4 million or 19.0% of sales.

24

Royalty Income

Royalty income was $0.8 million in 2012. This represents a decrease of $0.1 million from 2011 royalty income of $0.9 million. The decrease is primarily attributable to decreased income from licensing agreements.

Interest Income

Interest income was negligible in 2012 and 2011.

Interest Expense

Interest expense was negligible in 2012 and 2011.

Other Income, Net

Other income, net was $1.0 million in 2012, a decrease of $0.1 million from $1.1 million in 2011. This income is attributable primarily to the sale of by-products of our manufacturing processes and the gain on sale of non-operating real estate offset by the write-down of a cost basis investment.

Income Taxes and Net Income

The effective income tax rate was 37.0% in 2012 and 2011.

As a result of the foregoing factors, consolidated net income was $70.6 million in 2012. This represents an increase of $30.6 million from 2011 consolidated net income of $40.0 million.

25

Quarterly Data

To supplement the summary annual unit data and discussion above, the same data for the last eight quarters follows:

	2012
	Q4		Q3		Q2		Q1
Units Ordered		1,069,200		318,300		291,500		1,200,100
Units Produced		463,500		436,800		418,500		379,000
Units Shipped		467,300		425,500		421,100		382,500
Estimated Units Sold from Distributors to Retailers		504,700		396,900		410,300		460,800
Total Adjusted NICS Background Checks		4,882,000		2,904,000		2,619,000		3,376,000
Average Sales Price	$	295	$	273	$	280	$	290
Units on Backorder		1,507,200		908,700		1,016,700		1,153,500
Units – Company Inventory		15,600		21,400		10,400		12,800
Units – Distributor Inventory (5)		59,200		96,600		68,000		57,200

	2011
	Q4		Q3		Q2		Q1
Units Ordered		452,300		168,700		263,500		503,500
Units Produced		302,000		289,700		281,200		241,800
Units Shipped		315,100		276,500		279,600		251,800
Estimated Units Sold from Distributors to Retailers		291,800		244,700		264,400		284,300
Total Adjusted NICS Background Checks		3,457,000		2,374,000		2,220,000		2,739,000
Average Sales Price	$	289	$	286	$	281	$	296
Units on Backorder		337,400		204,500		315,500		332,700
Units – Company Inventory		16,200		28,800		15,500		13,700
Units – Distributor Inventory (5)		135,600		112,300		80,500		65,300

(5) Distributor ending inventory as provided by the independent distributors of the Company’s products.

26

(in millions except average sales price, net of Federal Excise Tax)

	2012
	Q4		Q3		Q2		Q1
Orders Received	$	310.4	$	92.9	$	84.6	$	308.7
Average Sales Price of Orders Received	$	290	$	292	$	290	$	257
Ending Backlog	$	427.1	$	249.7	$	273.2	$	304.4
Average Sales Price of Ending Backlog	$	283	$	275	$	269	$	264

	2011
	Q4		Q3		Q2		Q1
Orders Received	$	120.3	$	49.6	$	81.4	$	134.7
Average Sales Price of Orders Received	$	266	$	294	$	309	$	268
Ending Backlog	$	98.2	$	69.8	$	97.4	$	92.9
Average Sales Price of Ending Backlog	$	291	$	341	$	309	$	279

27

Fourth Quarter Gross Profit Analysis

The gross margin for the fourth quarter of 2012 and 2011 was 34.9% and 32.4%, respectively. Details of the gross margin are illustrated below:

(in thousands)
Three Months Ended December 31,	2012					2011
Net sales	$	141,767		100.0	%	$	93,241		100.0	%
Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, and product liability		92,478		65.2	%		62,532		67.1	%
LIFO expense		200		0.1	%		374		0.4	%
Overhead rate adjustments to inventory		(339	)	(0.2	)%		(141	)	(0.1	)%
Labor rate adjustments to inventory		16		0	%		(189	)	(0.2	)%
Product liability		(49	)	0	%		493		0.4	%
Total cost of products sold		92,306		65.1	%		63,069		67.6	%
Gross profit	$	49,461		34.9	%	$	30,172		32.4	%

Note: For a discussion of the captions in the above table, please see the “Cost of Products Sold and Gross Profit” discussion above.

28

Results of Operations - 2011

Year ended December 31, 2011, as compared to year ended December 31, 2010:

Annual Summary Unit Data

Firearms unit data for orders, production, shipments and ending inventory, and castings setups (a measure of foundry production) are as follows:

	2011		2010		2009
Units Ordered		1,388,100		842,700		958,700
Units Produced		1,114,700		906,200		934,300
Units Shipped		1,123,100		903,200		925,800
Average Sales Price	$	289	$	279	$	288
Units on Backorder		337,400		106,800		181,000
Units – Company Inventory		16,200		23,600		20,100
Units – Distributor Inventory (1)		135,600		97,700		96,200
Castings Setups		198,000		155,100		202,800

Orders Received and Ending Backlog

(in millions except average sales price, net of Federal Excise Tax):

	2011		2010
Orders Received	$	385.9	$	229.4
Average Sales Price of Orders Received (2)	$	278	$	272
Ending Backlog (2)	$	98.2	$	34.9
Average Sales Price of Ending Backlog (2)	$	291	$	326

(1) Distributor ending inventory as provided by the independent distributors of the Company’s products.

(2) Average sales price for orders received and ending backlog is net of Federal Excise Tax of 10% for handguns and 11% for long guns.

29

Product Demand

The estimated sell-through of the Company’s products from distributors to retailers in 2011 increased 20% from 2010. During this period, National Instant Criminal Background Check System (“NICS”) background checks (as adjusted by the National Shooting Sports Foundation) increased 14%.

We believe the year-over-year increase in estimated sell-through from distributors to retailers from 2010 is due to the following:

· The strong demand for the new products launched in 2011, including the new LC9 pistol, the SR1911 pistol, the SR40c pistol, the Gunsite Scout rifle, the Single-Ten revolver, and the SP-101 double-action revolver chambered in 22LR. New product introductions remain a strong driver of demand and represented $98.6 million or 30% of sales in 2011. The Ruger American Rifle and the SR22 pistol were introduced during the latter part of the fourth quarter and did not have a significant impact in 2011 sales,

· Strong demand for certain mature products, and

· Increased manufacturing capacity and greater product availability for certain products in strong demand.

Estimated sell-through from distributors to retailers and total NICS background checks follow:

	2011		2010		2009
Estimated Units Sold from Distributors to Retailers (1)		1,085,200		901,500		887,400
Total Adjusted NICS Background Checks (thousands) (2)		10,800		9,400		9,500

(1) The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for actual market demand as they:

· Rely on data provided by independent distributors that are not verified by the Company,

· Do not consider potential timing issues within the distribution channel, including goods-in-transit, and

· Do not consider fluctuations in inventory at retail.

(2) While NICS background checks are not a precise measure of retail activity, they are commonly used as a proxy for retail demand. NICS background checks are performed when the ownership of most firearms, either new or used, is transferred by a Federal Firearms Licensee. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.  

The adjusted NICS data presented above was derived by the National Shooting Sports Foundation (“NSSF”) by subtracting out NICS checks that are not directly related to the sale of a firearm, including checks used for concealed carry (“CCW”) permit application checks as well as checks on active CCW permit databases. While not a direct correlation to firearms sales, the NSSF-adjusted NICS data provides a more accurate picture of current market conditions than raw NICS data.  

30

The Company launched the SR9c compact pistol, the LCR357 revolver, and the SR40 striker-fired pistol in 2010. New product introductions, including the aforementioned products, represented $62.3 million or 24.8% of sales in 2010.

The increase in orders received and the increase in the ending backlog in 2011 are due primarily to strong for demand new products, including the Ruger American Rifle and the SR22 pistol which were introduced in the latter part of the fourth quarter of 2011, and certain mature products.

The average sales price of orders received and ending backlog in 2010 decreased from 2009 due to significant orders in 2009 for certain higher-priced rifles, including the SR-556.

Production

Total unit production in 2011 increased 23% from 2010. The increased production was due in part to the Company’s previously disclosed strategy of changing production rates less frequently in 2011 in a more deliberate effort to “level load” production throughout the year.

The intention of this planned change in production volumes was to build finished goods inventory during the period when we expect lesser demand (typically the third quarter and the first half of the fourth quarter) so that we have more finished goods inventory available to ship during the period when we expect greater demand (typically the end of the fourth quarter and the first quarter). The annual output of our manufacturing plants in 2011 did increase under this plan which, in turn, allowed us to better capitalize on sales opportunities, particularly during the fourth quarter.

The Company continues to further implement lean manufacturing principles across its facilities. This ongoing process began in 2006, and includes the following current initiatives:

· transitioning from batch production to single-piece flow manufacturing,

· refining existing cells and, where practical, consolidating smaller cells into value-stream super cells,

· developing pull systems and managing vendors,

· increasing capacity for the products with the greatest unmet demand, and

· re-engineering matureproduct designs for improved manufacturability.

Inventories

The Company’s finished goods inventory decreased 7,400 units during 2011 and were significantly below what the Company believes to be optimal levels to support rapid fulfillment of distributor demand.

Quarterly Summary Unit Data

To supplement the summary annual unit data and discussion above, the same data for the last eight quarters follows:

31

	2011
	Q4		Q3		Q2		Q1
Units Ordered		452,300		168,700		263,500		503,500
Units Produced		302,000		289,700		281,200		241,800
Units Shipped		315,100		276,500		279,600		251,800
Estimated Units Sold from Distributors to Retailers		291,800		244,700		264,400		284,300
Total Adjusted NICS Background Checks (thousands)		3,500		2,400		2,200		2,700
Average Sales Price	$	289	$	286	$	281	$	296
Units on Backorder		337,400		204,500		315,500		332,700
Units – Company Inventory		16,200		28,800		15,500		13,700
Units – Distributor Inventory (1)		135,600		112,300		80,500		65,300

	2010
	Q4		Q3		Q2		Q1
Units Ordered		241,900		156,500		138,400		305,900
Units Produced		218,300		207,100		238,900		241,900
Units Shipped		236,200		204,200		225,500		237,300
Estimated Units Sold from Distributors to Retailers		235,200		198,700		213,400		254,200
Total Adjusted NICS Background Checks (thousands)		2,900		2,100		2,000		2,400
Average Sales Price	$	268	$	282	$	282	$	283
Units on Backorder		106,800		99,800		147,900		239,900
Units – Company Inventory		23,600		40,600		37,700		24,400
Units – Distributor Inventory (3)		97,700		96,700		91,200		79,100

(3) Distributor ending inventory as provided by the independent distributors of the Company’s products.

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(in millions except average sales price, net of Federal Excise Tax)

	2011
	Q4		Q3		Q2		Q1
Orders Received	$	120.3	$	49.6	$	81.4	$	134.7
Average Sales Price of Orders Received(4)	$	266	$	294	$	309	$	268
Ending Backlog	$	98.2	$	69.8	$	97.4	$	92.9
Average Sales Price of Ending Backlog(4)	$	291	$	341	$	309	$	279

	2010
	Q4		Q3		Q2		Q1
Orders Received	$	63.3	$	45.6	$	38.7	$	81.8
Average Sales Price of Orders Receive (4)	$	262	$	291	$	279	$	270
Ending Backlog	$	34.9	$	34.1	$	44.9	$	71.8
Average Sales Price of Ending Backlog (4)	$	326	$	342	$	304	$	299

(4) Average sales price for orders received and ending backlog is net of Federal Excise Tax of 10% for handguns and 11% for long guns.

Net Sales

Consolidated net sales were $328.8 million in 2011. This represents an increase of $73.6 million or 28.8% from 2010 consolidated net sales of $255.2 million.

Firearms segment net sales were $324.2 million in 2011. This represents an increase of $72.5 million or 28.8% from 2010 firearm net sales of $251.7 million. Firearms unit shipments increased 24.4% in 2011.

Casting segment net sales were $4.6 million in 2011. This represents an increase of $1.1 million or 30.9% from 2010 casting sales of $3.5 million.

Cost of Products Sold and Gross Profit

Consolidated cost of products sold was $217.1 million in 2011. This represents an increase of $45.8 million or 26.8% from 2010 consolidated cost of products sold of $171.2 million.

33

The gross margin was 34.0% in 2011. This represents an increase from the 2010 gross margin of 32.9% as illustrated below:

(in thousands)
Year Ended December 31,	2011				2010
Net sales	$	328,816	100.0	%	$	255,206		100.0	%
Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability and product recall		214,506	65.2	%		173,198		67.8	%
LIFO expense (income)		122	0	%		(1,039	)	(0.4	)%
Overhead rate adjustments to inventory		700	0.3	%		(618	)	(0.2	)%
Labor rate adjustments to inventory		95	0	%		(364	)	(0.1	)%
Product liability		1,617	0.5	%		9		0	%
Product recalls		18	0	%		38		0	%
Total cost of products sold		217,058	66.0	%		171,224		67.1	%
Gross profit	$	111,758	34.0	%	$	83,982		32.9	%

Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product recall- In 2011, cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product recall decreased as a percentage of sales by 2.6% compared to 2010. The main contributors to this decrease include the increased overall volume which favorably leveraged manufacturing overhead and improved productivity from continued emphasis on lean manufacturing techniques, partially offset by a modest increase in input costs.

LIFO- Gross inventories increased by $0.2 million in 2011 and decreased by $2.2 million in 2010. In 2011, the Company recognized LIFO expense of $0.1 million which increased cost of products sold. In 2010, the Company recognized a LIFO credit of $1.0 million which decreased cost of products sold.

Overhead Rate Change- The net impact on inventory in 2011 from the change in the overhead rates used to absorb overhead expenses into inventory was a decrease of $0.7 million, reflecting increased overhead efficiency. This decrease in inventory value resulted in a corresponding increase to cost of products sold in 2011. In 2010, the change in inventory value resulting from the change in the overhead rate used to absorb overhead expenses into inventory was an increase of $1.1 million, reflecting decreased overhead efficiency. This increase in inventory value resulted in a corresponding decrease to cost of products sold.

34

Labor Rate Adjustments- In 2011, the change in inventory value resulting from the change in the labor rates used to absorb labor expenses into inventory was a decrease of $0.6 million, reflecting increased labor efficiency. This decrease in inventory value resulted in a corresponding increase to cost of products sold. The net impact in 2010 from the change in the labor rates used to absorb labor expenses into inventory was an increase to inventory of $0.4 million, reflecting decreased labor efficiency. This increase in inventory value resulted in a corresponding decrease to cost of sales.

Product Liability- This expense includes the cost of outside legal fees, insurance, and other expenses incurred in the management and defense of product liability matters. These costs totaled $1.6 million in 2011. The negligible expense in 2010 reflects favorable experience in product liability matters that were resolved during 2010. See Note 16 to the notes to the financial statements “Contingent Liabilities” for further discussion of the Company’s product liability.

Product Recalls- In 2008, the Company received a small number of reports from the field that its SR9 pistols, and later, its LCP pistols, could discharge if dropped onto a hard surface. The Company began recalling SR9 pistols in April 2008 and LCP pistols in October 2008 to offer free safety retrofits. The cost of these safety retrofit programs was negligible in 2011 and 2010.

Gross Profit- Gross profit was $111.8 million or 34.0% of sales in 2011. This is an increase of $27.8 million from 2010 gross profit of $84.0 million or 32.9% of sales.

Selling, General and Administrative

Selling, general and administrative expenses were $49.7 million in 2011, an increase of $9.5 million from 2010, and a decrease from 15.7% of sales in 2010 to 15.1% of sales in 2011. The increase in selling, general and administrative expenses is attributable to the following:

· increased promotional and advertising expenses, including the Million Gun Challenge to benefit the National Rifle Association,

· increased expenses related to the implementation of a new information technology infrastructure,

· increased equity-based and incentive compensation, and

· increased freight expense due to increased sales volume.

Other Operating (Income) Expenses, net

Other operating (income) expenses, net consist of the following (in thousands):

	2011			2010
Loss (gain) on sale of operating assets	$	(83	)	$	22
Frozen defined-benefit pension plan expense		(236	)		398
Total other operating (income) expenses, net	$	(319	)	$	420

35

Operating Income

Operating income was $62.4 million or 19% of sales in 2011. This is an increase of $19.0 million from 2010 operating income of $43.4 million or 17.0% of sales.

Royalty Income

Royalty income was $0.9 million in 2011. This represents an increase of $0.5 million from 2010 royalty income of $0.4 million. The increase is primarily attributable to increased income from licensing agreements.

Interest Income

Interest income was negligible in 2011 and 2010.

Interest Expense

Interest expense was negligible in 2011 and 2010.

Other Income, Net

Other income, net was $0.3 million in 2011, a decrease of $0.1 million from a $0.4 million in 2010. This income is attributable primarily to the sale of by-products of our manufacturing processes.

Income Taxes and Net Income

The effective income tax rate in 2011 was 37.0%, compared to 36.0% in 2010. The increase in the income tax rate reflects an increase in permanent differences.

As a result of the foregoing factors, consolidated net income was $40.0 million in 2011. This represents an increase of $11.7 million from 2010 consolidated net income of $28.3 million.

Financial Condition

Liquidity

At December 31, 2012, the Company had cash and cash equivalents of $31.0 million. Our pre-LIFO working capital of $75.5 million, less the LIFO reserve of $38.1 million, resulted in working capital of $37.4 million and a current ratio of 1.6 to 1.

On December 21, 2012, the Company paid a special dividend of $4.50 per share to shareholders of record on December 7, 2012. This dividend totaled $86.7 million.

The Company would like to replenish its finished goods inventory to levels that will better serve its customers. This replenishment, which could take more than one year to accomplish, could increase the FIFO value of finished goods inventory by as much as $15 million from the current levels upon the attainment of the desired levels of finished goods inventory.

36

Operations

Cash provided by operating activities was $87.2 million, $57.4 million, and $32.5 million in 2012, 2011, and 2010, respectively. The increase in cash provided in 2012 compared to 2011 is attributable to increased profitability in 2012. The increase in cash provided in 2011 compared to 2010 is attributable to increased profitability in 2011 and increased accounts payable and accrued liabilities in 2011, due in part to greater accruals for sales promotions and excise tax payments.

Third parties supply the Company with various raw materials for its firearms and castings, such as fabricated steel components, walnut, birch, beech, maple and laminated lumber for rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of these materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors. The Company believes that it has adequate quantities of raw materials in inventory or on order to provide sufficient time to locate and obtain additional items at then-current market cost without interruption of its manufacturing operations. However, if market conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials can not be obtained, the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations could be materially adversely affected.

Investing and Financing

Capital expenditures were $27.3 million, $22.1 million, and $19.4 million in 2012, 2011, and 2010, respectively. In 2013, the Company expects to spend $30 million on capital expenditures to purchase tooling and fixtures for new product introductions, to increase production capacity, and to upgrade and modernize manufacturing equipment. The Company finances, and intends to continue to finance, all of these activities with funds provided by operations and current cash and short-term investments.

During the past several years, the Board of Directors authorized the Company to repurchase shares of its common stock. In 2011, the Company repurchased approximately 133,400 shares of its common stock representing 0.7% of the then outstanding shares, in the open market at an average price of $14.94 per share. In 2010, the Company repurchased approximately 412,000 shares of its common stock representing 2.1% of the then outstanding shares, in the open market at an average price of $13.83 per share. All of these purchases were made with cash held by the Company and no debt was incurred. In 2012, no shares were repurchased.

At December 31, 2012, $8.0 million remained authorized for share repurchases.

Including the $4.50 per share special dividend paid on December 21, 2012, the Company paid dividends totaling $111.5 million, $8.2 million and $6.3 million in 2012, 2011 and 2010, respectively.

On February 11, 2013, the Company’s Board of Directors authorized a dividend of 40.4¢ per share to shareholders of record on March 8, 2013. The payment of future dividends depends on many factors, including internal estimates of future performance, then-current cash and short-term investments, and the Company’s need for funds.

37

During the second quarter of 2011, the Company made a $1.0 million minority investment in a pepper spray company for which it received a 12% interest. In the second quarter of 2012, the Company made a subsequent investment of $0.3 million in the same company and now has a 19% interest. At December 31, 2012, the Company recognized an impairment loss of $1.1 million in this investment.

In the second quarter of 2012, the Company made a $1.3 million investment in a crossbow company for which it received a 29% interest.

The Company has migrated its retirement benefits from defined-benefit pension plans to defined-contribution retirement plans, utilizing its current 401(k) plan.

The Company amended its hourly and salaried defined-benefit pension plans so that employees no longer accrued benefits under them effective December 31, 2007. This action “froze” the benefits for all employees and prevented future hires from joining the plans. Currently, the Company provides supplemental discretionary contributions to substantially all employees’ individual 401(k) accounts.

Minimum contributions of $2.6 million were required for the defined-benefit plans for 2012. The Company contributed $3 million and $2 million in 2012 and 2011, respectively.

In future years, the Company will likely be required to make cash contributions to the two defined-benefit pension plans. The annual contributions will be based on the amount of the unfunded plan liabilities derived from the frozen benefits and will not include liabilities for any future accrued benefits for any new or existing participants. The total amount of these future cash contributions will depend on the investment returns generated by the plans’ assets and the then-applicable discount rates used to calculate the plans’ liabilities.

The Company plans to contribute approximately $3 million in 2013, but will increase the amount of the contribution if required to do so.

Based on its unencumbered assets, the Company believes it has the ability to raise cash through issuance of short-term or long-term debt. The Company’s unsecured $25 million credit facility remained unused at December 31, 2012 and the Company has no debt. In February 2013, the Company amended its credit facility to raise the availability to $40 million and extend the expiration date to June 15, 2014.

Contractual Obligations

The table below summarizes the Company’s significant contractual obligations at December 31, 2012, and the effect such obligations are expected to have on the Company’s liquidity and cash flows in future periods. This table excludes amounts already recorded on the Company’s balance sheet as current liabilities at December 31, 2012.

“Purchase Obligations” as used in the below table includes all agreements to purchase goods or services that are enforceable and legally binding on the Company and that specify all significant terms, including: fixed or minimum quantities to be purchased; fixed, minimum or variable price provisions; and the approximate timing of the transaction. Certain of the Company’s purchase orders or contracts for the purchase of raw materials and other goods and services that may not necessarily be enforceable or legally binding on the Company, are also included in “Purchase Obligations” in the table. Certain of the Company’s purchase orders or contracts therefore included in the table may represent authorizations to purchase rather than legally binding agreements. The Company expects to fund all of these commitments with cash flows from operations and current cash.

38

Payment due by period (in thousands)
Contractual Obligations	Total		Less than 1 year		1-3 years		3-5 years		More than 5 years
Long-Term Debt Obligations		-		-		-		-		-
Capital Lease Obligations		-		-		-		-		-
Operating Lease Obligations		-		-		-		-		-
Purchase Obligations	$	24,960	$	24,960		-		-		-
Other Long-Term Liabilities Reflected on the Registrant’s Balance Sheet under GAAP		-		-		-		-		-
Total	$	24,960	$	24,960		-		-		-

The expected timing of payment of the obligations discussed above is estimated based on current information. Timing of payments and actual amounts paid may be different depending on the time of receipt of goods or services or changes to agreed-upon amounts for some obligations.

Firearms Legislation and Litigation

See Item 1A - Risk Factors and Note 16 to the financial statements for discussion of firearms legislation and litigation.

Other Operational Matters

In the normal course of its manufacturing operations, the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number tracking and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally in compliance with applicable BATFE, environmental, and safety regulations and the outcome of any proceedings or orders will not have a material adverse effect on the financial position or results of operations of the Company.

The Company self-insures a significant amount of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts on various insurance policies.

The Company is transitioning to a new enterprise resource planning system and has converted all of its manufacturing facilities and its support functions during the past two years. The remaining manufacturing facilities were converted in 2012.

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The valuation of the future defined-benefit pension obligations at December 31, 2012 and 2011 indicated that these plans were underfunded by $19.6 million and $19.1 million, respectively, and resulted in a cumulative other comprehensive loss of $29.6 million and $27.5 million on the Company’s balance sheet at December 31, 2012 and 2011, respectively.

The Company expects to realize its deferred tax assets through tax deductions against future taxable income.

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the United States requires management to make assumptions and estimates that affect the reported amounts of assets and liabilities as of the balance sheet date and net sales and expenses recognized and incurred during the reporting period then ended. The Company bases estimates on prior experience, facts and circumstances, and other assumptions, including those reviewed with actuarial consultants and independent counsel, when applicable, that are believed to be reasonable. However, actual results may differ from these estimates.

The Company believes the determination of its product liability accrual is a critical accounting policy. The Company’s management reviews every lawsuit and claim and is in contact with independent and corporate counsel on an ongoing basis. The provision for product liability claims is based upon many factors, which vary for each case. These factors include the type of claim, nature and extent of injuries, historical settlement ranges, jurisdiction where filed, and advice of counsel. An accrual is established for each lawsuit and claim, when appropriate, based on the nature of each such lawsuit or claim.

Amounts are charged to product liability expense in the period in which the Company becomes aware that a claim or, in some instances a threat of claim, has been made when potential losses or costs of defense are probable and can be reasonably estimated. Such amounts are determined based on the Company’s experience in defending similar claims. Occasionally, charges are made for claims made in prior periods because the cumulative actual costs incurred for that claim, or reasonably expected to be incurred in the future, exceed amounts already provided. Likewise, credits may be taken if cumulative actual costs incurred for that claim, or reasonably expected to be incurred in the future, are less than amounts previously provided.

While it is not possible to forecast the outcome of litigation or the timing of costs, in the opinion of management, after consultation with independent and corporate counsel, there is a remote likelihood that litigation, including punitive damage claims, will have a material adverse effect on the financial position of the Company, but may have a material impact on the Company’s financial results for a particular period.

The Company believes the valuation of its inventory and the related excess and obsolescence reserve is also a critical accounting policy. Inventories are carried at the lower of cost, principally determined by the last-in, first-out (LIFO) method, or market. An actual valuation of inventory under the LIFO method is made at the end of each year based on the inventory levels and prevailing inventory costs existing at that time.

The Company determines its excess and obsolescence reserve by projecting the year in which inventory will be consumed into a finished product. Given ever-changing market conditions, customer preferences and the anticipated introduction of new products, it does not seem prudent nor supportable to carry inventory at full cost beyond that needed during the next 36 months.

40

Forward-Looking Statements and Projections

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Words such as “expect,” “believe,” “anticipate,” “intend,” “estimate,” “will,” “should,” “could” and other words and terms of similar meaning, typically identify such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

ITEM 7A—QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is exposed to changing interest rates on its investments, which consist primarily of United States Treasury instruments with short-term (less than one year) maturities and cash. The interest rate market risk implicit in the Company's investments at any given time is low, as the investments mature within short periods and the Company does not have significant exposure to changing interest rates on invested cash.

The Company has not undertaken any actions to cover interest rate market risk and is not a party to any interest rate market risk management activities.

A hypothetical 100 basis point change in market interest rates over the next year would not materially impact the Company’s earnings or cash flows. A hypothetical 100 basis point change in market interest rates would not have a material effect on the fair value of the Company’s investments.

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ITEM 8—FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO FINANCIAL STATEMENTS

Reports of Independent Registered Public Accounting Firm	43
Balance Sheets at December 31, 2012 and 2011	45
Statements of Income and Comprehensive Income for the years ended December 31, 2012, 2011 and 2010	47
Statements of Stockholders’ Equity for the years ended December 31, 2012, 2011 and 2010	48
Statements of Cash Flows for the years ended December 31, 2012, 2011 and 2010	49
Notes to Financial Statements	50

42

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders

Sturm, Ruger & Company, Inc.

We have audited Sturm, Ruger & Company, Inc.'s internal control over financial reporting as of December 31, 2012, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Sturm, Ruger & Company, Inc.’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (a) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (b) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (c) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Sturm, Ruger & Company, Inc. maintained, in all material respects, effective internal control over financial reporting as of December 31, 2012, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the balance sheets of Sturm, Ruger & Company, Inc. as of December 31, 2012 and 2011, and the related statements of income and comprehensive income, stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2012, and our report dated February 27, 2013 expressed an unqualified opinion.

/s/McGladrey LLP

Stamford, Connecticut

February 27, 2013

43

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders

Sturm, Ruger & Company, Inc.

We have audited the accompanying balance sheets of Sturm, Ruger & Company, Inc. as of December 31, 2012 and 2011, and the related statements of income and comprehensive income, stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2012. Our audits also included the financial statement schedule of Sturm, Ruger & Company, Inc. listed in Item 15(a). These financial statements and financial statement schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Sturm, Ruger & Company, Inc. as of December 31, 2012 and 2011, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2012, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Sturm, Ruger & Company, Inc.’s internal control over financial reporting as of December 31, 2012, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission, and our report dated February 27, 2013 expressed an unqualified opinion on the effectiveness of Sturm, Ruger & Company, Inc.’s internal control over financial reporting.

/s/McGladrey LLP

Stamford, Connecticut

February 27, 2013

44

Balance Sheets

(Dollars in thousands, except per share data)

December 31,	2012			2011
Assets
Current Assets
Cash and cash equivalents	$	30,978		$	81,056
Trade receivables, net		43,018			42,225
Gross inventories		55,827			49,004
Less LIFO reserve		(38,089	)		(37,476	)
Less excess and obsolescence reserve		(1,729	)		(1,311	)
Net inventories		16,009			10,217
Deferred income taxes		5,284			5,776
Prepaid expenses and other current assets		1,632			6,968
Total Current Assets		96,921			146,242
Property, Plant, and Equipment		195,713			169,142
Less allowances for depreciation		(129,720	)		(116,195	)
Net property, plant and equipment		65,993			52,947
Deferred income taxes		2,004			32
Other assets		9,568			7,289
Total Assets	$	174,486		$	206,510

See accompanying notes to financial statements.

45

December 31,	2012			2011
Liabilities and Stockholders’ Equity
Current Liabilities
Trade accounts payable and accrued expenses	$	38,500		$	28,592
Product liability		720			1,305
Employee compensation and benefits		15,182			14,882
Workers’ compensation		4,600			4,600
Income taxes payable		489			217
Total Current Liabilities		59,491			49,596
Accrued pension liability		19,626			19,082
Product liability		337			441
Contingent liabilities (Note 16)		-			-
Stockholders’ Equity
Common stock, non-voting, par value $1:
Authorized shares – 50,000; none issued
Common stock, par value $1:
Authorized shares – 40,000,000
2012 – 23,562,422 issued,
19,262,988 outstanding
2011 – 23,382,566 issued,
19,083,132 outstanding		23,563			23,383
Additional paid-in capital		15,531			10,454
Retained earnings		123,442			168,981
Less: Treasury stock – at cost 2012 and 2011 – 4,299,434 shares		(37,884	)		(37,884	)
Accumulated other comprehensive loss		(29,620	)		(27,543	)
Total Stockholders’ Equity		95,032			137,391
Total Liabilities and Stockholders’ Equity	$	174,486		$	206,510

See accompanying notes to financial statements.

46

Statements of Income and Comprehensive Income

(In thousands, except per share data)

Year ended December 31,	2012			2011			2010
Net firearms sales	$	484,933		$	324,200		$	251,680
Net castings sales		6,891			4,616			3,526
Total net sales		491,824			328,816			255,206
Cost of products sold		312,871			217,058			171,224
Gross profit		178,953			111,758			83,982
Operating Expenses:
Selling		38,363			28,691			23,517
General and administrative		29,231			20,970			16,652
Other operating expenses (income), net		293			(319	)		420
Total operating expenses		67,887			49,342			40,589
Operating income		111,066			62,416			43,393
Other income:
Royalty income		824			873			429
Interest income		34			29			48
Interest expense		(95	)		(110	)		(143	)
Other income, net		280			308			422
Total other income, net		1,043			1,100			756
Income before income taxes		112,109			63,516			44,149
Income taxes		41,480			23,501			15,894
Net income		70,629			40,015			28,255
Other comprehensive (loss) income, net of tax:
Defined benefit pension plans		(2,077	)		(7,895	)		714
Comprehensive income	$	68,552		$	32,120		$	28,969
Basic Earnings Per Share	$	3.69		$	2.12		$	1.48
Fully Diluted Earnings Per Share	$	3.60		$	2.09		$	1.46
Cash Dividends Per Share	$	5.80		$	0.43		$	0.33

See accompanying notes to financial statements.

47

Statements of Stockholders’ Equity

(Dollars in thousands)

	Common Stock		Additional Paid-in Capital			Retained Earnings			Treasury Stock			Accumulated Other Comprehensive Loss			Total
Balance at December 31, 2009	$	22,827	$	8,031		$	115,187		$	(30,167	)	$	(20,362	)	$	95,516
Net income							28,255									28,255
Pension liability, net of deferred taxes of $460													714			714
Dividends paid							(6,317	)								(6,317	)
Stock-based compensation				2,589												2,589
Exercise of stock options and vesting of RSU’s				(1,367	)											(1,367	)
Tax benefit realized from exercise of stock options and vesting of RSU’s				808												808
Common stock issued – compensation plans		176		(176	)											-
Repurchase of 412,213 shares of common stock										(5,718	)					(5,718	)
Balance at December 31, 2010		23,003		9,885			137,125			(35,885	)		(19,648	)		114,480
Net income							40,015									40,015
Pension liability, net of deferred taxes of $4,133													(7,895	)		(7,895	)
Dividends paid							(8,159	)								(8,159	)
Stock-based compensation				2,953												2,953
Exercise of stock options and vesting of RSU’s				(5,859	)											(5,859	)
Tax benefit realized from exercise of stock options and vesting of RSU’s				3,855												3,855
Common stock issued – compensation plans		380		(380	)											-
Repurchase of 133,400 shares of common stock										(1,999	)					(1,999	)
Balance at December 31, 2011		23,383		10,454			168,981			(37,884	)		(27,543	)		137,391
Net income							70,629									70,629
Pension liability, net of deferred taxes of $1,219													(2,077	)		(2,077	)
Dividends paid							(111,523	)								(111,523	)
Stock-based compensation				4,718												4,718
Exercise of stock options and vesting of RSU’s				(2,935	)											(2,935	)
Tax benefit realized from exercise of stock options and vesting of RSU’s				3,474												3,474
Common stock issued – compensation plans		180		(180	)											-
Unpaid dividends accrued							(4,645	)								(4,645	)
Balance at December 31, 2012	$	23,563	$	15,531		$	123,442		$	(37,884	)	$	(29,620	)	$	95,032

See accompanying notes to financial statements.

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Statements of Cash Flows

(In thousands)

Year ended December 31,	2012			2011			2010
Operating Activities
Net income	$	70,629		$	40,015		$	28,255
Adjustments to reconcile net income to cash provided by operating activities:
Depreciation and amortization		14,888			12,148			9,207
Stock-based compensation		4,718			2,953			2,589
Excess and obsolescence inventory reserve		761			(234	)		(1,057	)
Loss (gain) on sale of assets		(944	)		(26	)		22
Deferred income taxes		(1,480	)		8,205			493
Impairment charge		(1,134	)		-			-
Changes in operating assets and liabilities:
Trade receivables		(793	)		(10,660	)		(6,516	)
Inventories		(6,553	)		(156	)		888
Trade accounts payable and accrued expenses		9,908			11,807			3,932
Employee compensation and benefits		(4,345	)		3,959			(1,967	)
Product liability		(689	)		724			(1,060	)
Prepaid expenses, other assets and other liabilities		1,947			(10,961	)		(1,333	)
Income taxes payable		272			(365	)		(962	)
Cash provided by operating activities		87,185			57,409			32,491
Investing Activities
Property, plant, and equipment additions		(27,282	)		(22,135	)		(19,409	)
Purchases of short-term investments		(59,966	)		(122,978	)		(164,966	)
Proceeds from sales or maturities of short-term investments		59,966			175,471			163,214
Net proceeds from sale of assets		1,003			319			21
Cash (used for) provided by investing activities		(26,279	)		30,677			(21,140	)
Financing Activities
Dividends paid		(111,523	)		(8,159	)		(6,317	)
Tax benefit from exercise of stock options		3,474			3,855			1,923
Repurchase of common stock		-			(1,999	)		(5,718	)
Payment of employee withholding tax related to share-based compensation		(3,083	)		(5,859	)		(1,115	)
Proceeds from exercise of stock options		148			-			-
Cash used for financing activities		(110,984	)		(12,162	)		(11,227	)
(Decrease) increase in cash and cash equivalents		(50,078	)		75,924			124
Cash and cash equivalents at beginning of year		81,056			5,132			5,008
Cash and cash equivalents at end of year	$	30,978		$	81,056		$	5,132

See accompanying notes to financial statements.

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Notes to Financial Statements

(Dollars in thousands, except per share)

1. Summary of Significant Accounting Policies

Organization

Sturm, Ruger & Company, Inc. (the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of the Company’s total sales for the year ended December 31, 2012 were from the firearms segment and export sales represented approximately 3% of firearms sales. The Company’s design and manufacturing operations are located in the United States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale distributors principally to the commercial sporting market.

The Company also manufactures and sells investment castings made from steel alloys for both outside customers and internal use in the firearms segment. Investment castings sold to outside customers, either directly to or through manufacturers’ representatives, were approximately 1% of the Company’s total sales for the year ended December 31, 2012.

Preparation of Financial Statements

The Company follows United States generally accepted accounting principles (“GAAP”). The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

The significant accounting policies described below, together with the notes that follow, are an integral part of the Financial Statements.

Revenue Recognition

Substantially all product sales are sold FOB (free on board) shipping point. Revenue is recognized when product is shipped and the customer takes ownership and assumes the risk of loss. Accruals are made for sales discounts and incentives based on the Company’s experience. The Company accounts for cash sales discounts as a reduction in sales and sales incentives as a charge to selling expense. Amounts billed to customers for shipping and handling fees are included in net sales and costs incurred by the Company for the delivery of goods are classified as selling expenses. Federal excise taxes are excluded from net sales.

Cash and Cash Equivalents

The Company considers interest-bearing deposits with financial institutions with remaining maturities of three months or less at the time of acquisition to be cash equivalents.

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Accounts Receivable

The Company establishes an allowance for doubtful accounts based on the credit worthiness of its customers and historical experience. While the Company uses the best information available to make its evaluation, future adjustments to the allowance for doubtful accounts may be necessary if there are significant changes in economic and industry conditions or any other factors considered in the Company’s evaluation. Bad debt expense has been immaterial during each of the last three years.

Inventories

Substantially all of the Company’s inventories are valued at the lower of cost, principally determined by the last-in, first-out (LIFO) method, or market. Elements of cost in inventories include raw materials, direct labor and manufacturing overhead.

Property, Plant, and Equipment

Property, plant, and equipment are carried at cost. Depreciation is computed over useful lives using the straight-line and declining balance methods predominately over 15 years for buildings, 10 years for machinery and equipment and 3 years for tools and dies. When assets are retired, sold or otherwise disposed of, their gross carrying values and related accumulated depreciation are removed from the accounts and a gain or loss on such disposals is recognized when appropriate.

Maintenance and repairs are charged to operations; replacements and improvements are capitalized.

Long-lived Assets

The Company evaluates the carrying value of long-lived assets to be held and used when events or changes in circumstances indicate the carrying value may not be recoverable. In performing this review, the carrying value of the assets is compared to the projected undiscounted cash flows to be generated from the assets. If the sum of the undiscounted expected future cash flows is less than the carrying value of the assets, the assets are considered to be impaired. Impairment losses are measured as the amount by which the carrying value of the assets exceeds their fair value. The Company bases fair value of the assets on quoted market prices if available or, if not available, quoted market prices of similar assets. Where quoted market prices are not available, the Company estimates fair value using the estimated future cash flows generated by the assets discounted at a rate commensurate with the risks associated with the recovery of the assets.

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Equity Method Investments

Investee companies that are not consolidated, but over which the Company exercises significant influence, are accounted for under the equity method of accounting. Under the equity method of accounting, an investee company’s accounts are not reflected within the Company’s Balance Sheets and Statements of Income; however, the Company’s share of the earnings or losses of the investee company is reflected in ‘‘Other operating (income) expenses, net’’ in the Statements of Income. The Company’s carrying value in an investee company is reflected in ‘‘Other assets’’ in the Company’s Balance Sheets.

Cost Method Investments

Investee companies not accounted for under the consolidation or the equity method of accounting are accounted for under the cost method of accounting. Under this method, the Company’s share of the earnings or losses of such Investee companies is not included in the Balance Sheet or Statement of Income. However, impairment charges are recognized in the Statement of Income.

Income Taxes

Income taxes are accounted for using the asset and liability method. Under this method, deferred income taxes are recognized for the tax consequences of “temporary differences” by applying enacted statutory rates applicable to future years to temporary differences between the financial statement carrying amounts and the tax basis of the Company’s assets and liabilities.

Product Liability

The Company provides for product liability claims including estimated legal costs to be incurred defending such claims. The provision for product liability claims is charged to cost of products sold.

Advertising Costs

The Company expenses advertising costs as incurred. Advertising expenses for 2012, 2011, and 2010, were $3.4 million, $2.9 million, and $2.3 million, respectively.

Shipping Costs

Costs incurred related to the shipment of products are included in selling expense. Such costs totaled $5.6 million, $3.5 million, and $3.0 million in 2012, 2011, and 2010, respectively.

Research and Development

In 2012, 2011, and 2010, the Company spent approximately $5.9 million, $4.0 million, and $3.2 million, respectively, on research activities relating to the development of new products and the improvement of existing products. Research and development costs are expensed as incurred.

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Earnings per Share

Basic earnings per share is based upon the weighted-average number of shares of common stock outstanding during the year. Diluted earnings per share reflect the impact of options, restricted stock units, and deferred stock outstanding using the treasury stock method.

2. Trade Receivables, Net

Trade receivables consist of the following:

December 31,	2012			2011
Trade receivables	$	44,143		$	43,217
Allowance for doubtful accounts		(300	)		(185	)
Allowance for discounts		(825	)		(807	)
	$	43,018		$	42,225

In 2012, the largest individual trade receivable balances accounted for 17%, 14%, 11%, and 10% of total trade receivables, respectively.

In 2011, the largest individual trade receivable balances accounted for 19%, 15%, 14%, and 12% of total trade receivables, respectively.

3. Inventories

Inventories consist of the following:

December 31,	2012			2011
Finished goods	$	3,615		$	4,071
Materials and products in process		50,483			43,622
		54,098			47,693
Adjustment of inventories to a LIFO basis		(38,089	)		(37,476	)
	$	16,009		$	10,217

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4. Property, Plant and Equipment

Property, plant and equipment consist of the following:

December 31,	2012		2011
Land and improvements	$	1,308	$	1,266
Buildings and improvements		29,539		27,961
Machinery and equipment		133,635		111,558
Dies and tools		31,231		28,357
	$	195,713	$	169,142

5. Other Assets

Other assets consist of the following:

December 31,	2012			2011
Patents, at cost	$	5,021		$	4,900
Accumulated amortization		(2,826	)		(2,583	)
Deposits on capital items		3,934			1,618
Software development costs, at cost		2,057			2,057
Accumulated amortization		(498	)		(146	)
Investment in equity securities, carried at cost		125			969
Investment in equity securities, equity method		1,206			-
Other		549			474
	$	9,568		$	7,289

The capitalized cost of patents is amortized using the straight-line method over their useful lives. The cost of patent amortization was $0.2 million in each 2012, 2011, and 2010. The estimated annual patent amortization cost for each of the next five years is $0.2 million. Costs incurred to maintain existing patents are charged to expense in the year incurred.

Software development costs were incurred to develop and implement an integrated ERP system prior to the time the system became operational. These costs are being amortized using the straight line method over a period of sixty months. Costs incurred subsequent to the system becoming operational are being expensed. The cost of software development cost amortization was $0.4 million and $0.1 million in 2012 and 2011, respectively. There was no amortization for software development costs in 2010.

The investment in equity securities carried at cost was evaluated for impairment as of December 31, 2012 and it was determined that the investment has been impaired and that the impairment is other than temporary. As a result, the Company recognized an impairment loss of $1.1 million in 2012.

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The investment in equity securities accounted for on the equity method of accounting consists of a 29% interest in a crossbow manufacturer. The Company recognized an immaterial loss related to this investment in 2012 and did not receive any dividends from this investment in 2012.

6. Trade Accounts Payable and Accrued Expenses

Trade accounts payable and accrued expenses consist of the following:

December 31,	2012		2011
Trade accounts payable	$	13,387	$	12,263
Accrued expenses		25,113		16,329
	$	38,500	$	28,592

7. Line of Credit

In December 2007, the Company established an unsecured $25 million revolving line of credit with a bank. This facility is renewable annually. The credit facility remained unused throughout 2011 and 2012. Borrowings under this facility would bear interest at LIBOR (0.843% at December 31, 2012) plus 200 basis points and the Company is charged three-eighths of a percent (0.375%) per year on the unused portion. At December 31, 2012 and 2011, the Company was in compliance with the terms and covenants of the credit facility.

In February 2013, the Company amended its credit facility to increase the availability to $40 million and extend the expiration date from June 15, 2013 to June 15, 2014.

8. Employee Benefit Plans

The Company has migrated its retirement benefits from defined-benefit pension plans to defined-contribution retirement plans, utilizing its current 401(k) plan. The Company sponsored two qualified defined-benefit pension plans that covered substantially all employees. A third defined-benefit pension plan is non-qualified and covered certain executive officers of the Company. The Company also sponsors a defined-contribution 401(k) plan that covers substantially all employees.

Defined-Benefit Plans

In 2007, the Company amended its hourly and salaried defined-benefit pension plans so that employees no longer accrued benefits under them after December 31, 2007. This action “froze” the benefits for all employees and prevented future hires from joining the plans, effective December 31, 2007. Currently, the Company provides supplemental discretionary contributions to substantially all employees’ individual 401(k) accounts.

Minimum contributions of $2.6 million were required for the defined-benefit plans for 2012. The Company contributed $3 million and $2 million in 2012 and 2011, respectively.

In future years, the Company may again be required to make cash contributions to the two defined-benefit pension plans. The annual contributions will be based on the amount of the unfunded plan liabilities derived from the frozen benefits and will not include liabilities for any future accrued benefits for any new or existing participants. The total amount of these future cash contributions will depend on the investment returns generated by the plans’ assets and the then-applicable discount rates used to calculate the plans’ liabilities.

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The Company plans to contribute approximately $3 million in 2013, but will increase the amount of the contribution if required to do so. The intent of these contributions is to reduce the amount of time that the Company will be required to continue to operate the frozen plans. The ongoing cost of running the plans (even if frozen) is approximately $0.4 million per year, which includes PBGC premiums, actuary and audit fees, and other expenses.

The measurement dates of the assets and liabilities of all plans presented for 2012 and 2011 were December 31, 2012 and December 31, 2011, respectively.

Summarized information on the Company’s defined-benefit pension plans is as follows:

Obligations and Funded Status at December 31,	2012			2011
Change in Benefit Obligation
Benefit obligation at beginning of year	$	77,230		$	68,793
Service cost		-			-
Interest cost		3,574			3,545
Actuarial loss		7,745			7,662
Benefits paid		(3,033	)		(2,770	)
Benefit obligation at end of year		85,516			77,230
Change in Plan Assets
Fair value of plan assets at beginning of year		58,148			59,423
Actual return on plan assets		7,619			(661	)
Employer contributions		3,156			2,156
Benefits paid		(3,033	)		(2,770	)
Fair value of plan assets at end of year		65,890			58,148
Funded Status
Funded status		(19,626	)		(19,082	)
Unrecognized net actuarial loss		47,016			43,719
Unrecognized prior service cost		-			-
Net amount recognized	$	27,390		$	24,637

Weighted Average Assumptions for the years ended December 31,	2012			2011
Discount rate		4.75	%		5.25	%
Expected long-term return on plan assets		8.00	%		8.00	%
Rate of compensation increases		N/A			N/A

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Components of Net Periodic Pension Cost	2012			2011
Service cost	$	-		$	-
Interest cost		3,574			3,545
Expected return on assets		(4,650	)		(4,738	)
Recognized gains		1,481			1,034
Prior service cost recognized		-			-
Net periodic pension cost	$	405		$	(159	)

Amounts Recognized on the Balance Sheet	2012			2011
Accrued benefit liability	$	(19,626	)	$	(19,082	)
Accumulated other comprehensive loss, net of tax		29,620			27,543
Deferred tax asset		17,396			16,176
	$	27,390		$	24,637

Weighted Average Assumptions as of December 31,	2012			2011
Discount rate		4.00	%		4.75	%
Rate of compensation increases		N/A			N/A

Information for Pension Plans with an Accumulated Benefit Obligation in excess of plan assets	2012		2011
Projected benefit obligation	$	85,516	$	77,230
Accumulated benefit obligation	$	85,516	$	77,230
Fair value of plan assets	$	65,890	$	58,148

Pension Weighted Average Asset Allocations as of December 31,	2012			2011
Debt securities		25	%		27	%
Equity securities		69	%		67	%
Real estate		5	%		5	%
Money market funds		1	%		1	%
		100	%		100	%

The estimated future benefit payments for the defined-benefit plans for each of the next five years and the total amount for years six through ten, are as follows: 2013-$3.4 million, 2014-$3.6 million, 2015-$3.8 million, 2016-$4.0 million, 2017-$4.1 million and for the five year period ending 2021-$22.7 million.

The Company determines the expected return on plan assets based on the target asset allocations. In addition, the historical returns of the plan assets are also considered in arriving at the expected rate of return.

The Company recorded an additional minimum pension liability adjustment, net of tax, which decreased comprehensive income by $2.1 million and $7.9 million in 2012 and 2011 and increased comprehensive income by $0.7 million in 2010, respectively.

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Plan Assets

The current investment objective is to produce income and long-term appreciation through a target asset allocation of 35% debt securities and other fixed income investments including cash and short-term instruments, and 65% equity investments, to provide for the current and future benefit payments of the plans. The pension plans are not invested in the common stock of the Company.

The Company adopted the provisions of the Financial Accounting Standard Board’s Accounting Standards Codification 821.10 (“ASC 820.10”) which defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. The Company has determined that all financial assets of both its defined-benefit pension plans are level 2 in the fair value hierarchy established by ASC 820.10. The valuation of level 2 assets are based on inputs, other than quoted prices in active markets, that are either directly or indirectly observable for the assets.

The disclosures focus on the inputs used to measure fair value. The following is a description of the valuation methodologies used to measure the plans’ assets at fair value:

Pooled separate accounts: Valued at the net asset value (“NAV”) of units held by the plans at year end, which is determined by aggregating the quoted market values of the underlying assets.

Money market funds: Valued at the NAV of shares held by the plans at year end, which is generally intended to equal one dollar per share.

The following table sets forth the defined-benefit plans’ assets at fair value:

December 31,	2012		2011
Pooled separate accounts:
Equity securities:
U.S. small cap equity funds	$	7,637	$	6,742
U.S. mid-cap equity funds		18,626		16,037
U.S. large-cap equity funds		5,848		5,236
International equity funds		13,083		11,229
Domestic real estate funds		3,640		3,136
Fixed income securities:
Corporate bond funds		16,510		15,459
Money market fund		546		309
	$	65,890	$	58,148

Defined-Contribution Plans

Prior to 2007, the Company also sponsored two qualified defined-contribution plans that covered substantially all of its hourly and salaried employees. Effective January 1, 2007, the qualified defined-contribution plans were merged into a single 401(k) plan. Under the terms of the 401(k) plan, the Company matches a certain portion of employee contributions. Expenses related to matching employee contributions to the 401(k) plan were $2.3 million, $2.0 million, and $1.8 million in 2012, 2011, and 2010, respectively.

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Additionally, in 2012, 2011, and 2010 the Company provided supplemental discretionary contributions to the individual 401(k) accounts of substantially all employees. Each employee received a supplemental contribution to their account based on a uniform percentage of qualifying compensation established annually. The cost of these supplemental contributions totaled $3.3 million, $2.1 million, and $1.8 million in 2012, 2011, and 2010, respectively.

Non-Qualified Plan

The Company also sponsors a non-qualified defined-contribution plan, the Supplemental Executive Retirement Plan, which covered certain of its salaried employees. Only one participant, who is retired, remains in this plan.

9. Other Operating Expenses (Income), net

Other operating expenses (income), net consist of the following:

Year ended December 31,	2012			2011			2010
(Gain) loss on sale of operating assets	$	(27	)	$	(83	)	$	22
Frozen defined-benefit pension plan expense (income)		320			(236	)		398
Total other operating expenses (income), net	$	293		$	(319	)	$	420

10. Income Taxes

The Company files income tax returns in the U.S. federal jurisdiction and various state jurisdictions. With few exceptions, the Company is no longer subject to U.S. federal and state income tax examinations by tax authorities for years before 2008.

The federal and state income tax provision consisted of the following:

Year ended December 31,	2012					2011				2010
	Current		Deferred			Current		Deferred		Current		Deferred
Federal	$	34,941	$	(327	)	$	11,371	$	7,948	$	11,675	$	1,112
State		6,635		231			3,926		256		2,814		293
	$	41,576	$	(96	)	$	15,297	$	8,204	$	14,489	$	1,405

The effective income tax rate varied from the statutory federal income tax rate as follows:

Year ended December 31,	2012			2011			2010
Statutory federal income tax rate		35.0	%		35.0	%		35.0	%
State income taxes, net of federal tax benefit		4.0			4.3			4.6
Domestic production activities deduction		(3.0	)		(1.8	)		(2.7	)
Other items		1.0			(0.5	)		(0.9	)
Effective income tax rate		37.0	%		37.0	%		36.0	%

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Significant components of the Company’s deferred tax assets and liabilities are as follows:

December 31,	2012		2011
Deferred tax assets:
Product liability	$	391	$	646
Employee compensation and benefits		3,343		3,374
Allowances for doubtful accounts and discounts		1,123		1,625
Inventories		688		533
Additional minimum pension liability		17,396		16,176
Stock-based compensation		2,116		1,089
Other		859		259
Total deferred tax assets		25,916		23,702
Deferred tax liabilities:
Pension plans		10,205		9,217
Depreciation		8,069		8,401
Other		354		276
Total deferred tax liabilities		18,628		17,894
Net deferred tax assets	$	7,288	$	5,808

Changes in deferred tax assets relating to the additional minimum pension liability are not charged to expense and are therefore not included in the deferred tax provision; instead they are charged to other comprehensive income.

The Company made income tax payments of approximately $33.0 million, $16.4 million, and $14.6 million, during 2012, 2011, and 2010, respectively. The Company expects to realize its deferred tax assets through tax deductions against future taxable income or carry back against taxes previously paid.

The Company does not believe it has included any “uncertain tax positions” in its federal income tax return or any of the state income tax returns it is currently filing. The Company has made an evaluation of the potential impact of additional state taxes being assessed by jurisdictions in which the Company does not currently consider itself liable. The Company does not anticipate that such additional taxes, if any, would result in a material change to its financial position.

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11. Earnings Per Share

Set forth below is a reconciliation of the numerator and denominator for basic and diluted earnings per share calculations for the periods indicated:

Year ended December 31,	2012		2011		2010
Numerator:
Net income	$	70,629	$	40,015	$	28,255
Denominator:
Weighted average number of common shares outstanding – Basic		19,160,849		18,919,489		19,032,557
Dilutive effect of options and restricted stock units outstanding under the Company’s employee compensation plans		474,392		232,909		266,636
Weighted average number of common shares outstanding – Diluted		19,635,241		19,152,398		19,299,193

The dilutive effect of outstanding options and restricted stock units is calculated using the treasury stock method. The weighted average number of common shares outstanding decreased from the previous year in 2011 and 2010 as a result of the Company’s stock repurchase plans, which were authorized by the Board of Directors in 2008 and 2010. See Note 12 for further information.

There are no anti-dilutive stock options in 2012, 2011, and 2010 because the closing price of the Company’s stock on December 31, 2012, 2011, and 2010 exceeded the strike price of all outstanding options on that date.

12. Stock Repurchases

In the third quarter of 2010 and the first quarter of 2011 the Company repurchased shares of its common stock. Details of these purchases are as follows:

Period	Total Number of Shares Purchased		Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Program		Maximum Dollar Value of Shares that May Yet Be Purchased Under the Program
8/3/10-8/31/10		339,000	$	14.08		339,000
9/1/10-9/22/10		73,000	$	12.92		73,000
1/4/11-1/29/11		133,400	$	14.94		133,400
Total		545,400	$	14.15		545,400	$	8,000,000

All of these purchases were made with cash held by the Company and no debt was incurred.

At December 31, 2012, $8.0 million remained authorized for share repurchases.

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13. Compensation Plans

On December 18, 2000, the Company adopted, and in May 2001 the shareholders approved, the 2001 Stock Option Plan for Non-Employee Directors (the “2001 Plan”) under which non-employee directors were granted options to purchase shares of the Company’s authorized but unissued stock. The Company reserved 200,000 shares for issuance under the 2001 Plan. In April 2007, all reserved shares for which a stock option had not been granted under the 2001 Plan were deregistered. No further stock options or stock will be granted under the 2001 Plan.

In April 2007, the Company adopted and the shareholders approved the 2007 Stock Incentive Plan (the “2007 SIP”) under which employees, independent contractors, and non-employee directors may be granted stock options, restricted stock, deferred stock awards, restricted stock units (“RSU’s”), and stock appreciation rights, any of which may or may not require the achievement of performance objectives. Vesting requirements are determined by the Compensation Committee of the Board of Directors. The Company reserved 2,550,000 shares for issuance under the 2007 SIP. At December 31, 2012, an aggregate of 830,000 shares remain available for grant under the Plan.

Compensation expense related to stock options is recognized based on the grant-date fair value of the awards estimated using the Black-Scholes option pricing model. Compensation expense related to deferred stock, restricted stock, and restricted stock units is recognized based on the grant-date fair value of the Company’s common stock. The total stock-based compensation cost included in the Statements of Income was $4.7 million, $3.0 million, and $2.6 million in 2012, 2011, and 2010, respectively.

Stock Options

For purposes of determining the fair value of stock option awards granted, the Company used the Black-Scholes option pricing model and the assumptions set forth in the table below.

	2012			2010
Dividend yield		2.9	%		0.0	%
Expected volatility		44.2	%		40.0	%
Risk free rate of return		4.0	%		4.0	%
Expected lives		2.9 years			6.7 years

The estimated fair value of options granted is subject to the assumptions made and if the assumptions changed, the estimated fair value amounts could be significantly different.

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The following table summarizes the stock option activity of the Plans:

	Shares			Weighted Average Exercise Price		Weighted Average Grant Date Fair Value		Weighted Average Remaining Contractual Life (Years)
Outstanding at December 31, 2009		1,498,150		$	9.00	$	4.13		7.1
Granted		40,000			9.70		4.80		9.0
Exercised		(366,000	)		8.11		3.15		4.5
Canceled		-			-		-		-
Outstanding at December 31, 2010		1,172,150			9.30		4.46		6.7
Granted		-			-		-		-
Exercised		(843,450	)		9.58		4.48		5.0
Canceled		-			-		-		-
Outstanding at December 31, 2011		328,700			8.58		4.42		6.2
Granted		9,830			8.59		32.57		5.6
Exercised		(217,820	)		7.92		4.40		4.8
Canceled		(250	)		8.69		4.57		6.3
Outstanding at December 31, 2012		120,460			8.58		6.76		5.7
Exercisable Options Outstanding at December 31, 2012		52,583			8.65		6.97		5.4
Non-Vested Options Outstanding at December 31, 2012		67,877		$	9.22	$	6.81		5.6

At December 31, 2012, the aggregate intrinsic value of all options, including exercisable options, was $4.4 million.

At December 31, 2012, there was $0.2 million of unrecognized compensation cost related to stock options that is expected to be recognized over a weighted-average period of 1.2 years.

Deferred Stock

Deferred stock awards vest based on the passage of time or the Company’s attainment of performance objectives. Upon vesting, these awards convert one-for-one to common stock.

In 2012, 4,542 deferred stock awards were issued to non-employee directors that will vest in April 2013 and 6,102 deferred stock awards were issued to non-employee directors that will vest in April 2015.

In 2011, 9,487 deferred stock awards were issued to non-employee directors that vested in April 2012 and 12,744 deferred stock awards were issued to non-employee directors that will vest in April 2014.

In 2010, 12,902 deferred stock awards were issued to non-employee directors that vested in April 2011 and 17,331 deferred stock awards were issued to non-employee directors that will vest in April 2013.

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Compensation expense related to these awards is amortized ratably over the vesting period. Compensation expense related to these awards was $0.5 million, $0.5 million and $0.3 million in 2012, 2011, and 2010, respectively.

Restricted Stock Units

Beginning in the second quarter of 2009, the Company began granting restricted stock units in lieu of incentive stock options to senior employees. These RSU’s have a vesting “double trigger.” The vesting of these RSU’s is dependent on the achievement of corporate objectives established by the Compensation Committee of the Board of Directors and the passage of time.

During 2012, 139,000 restricted stock units were issued. Compensation costs related to these restricted stock units was $6.2 million, of which $1.2 million was recognized in 2012. The remaining costs will be recognized ratably over the remaining period required before the units to vest, which ranges from two to four years.

During 2011, 524,000 restricted stock units were issued. Compensation costs related to these restricted stock units was $10.7 million, of which $2.5 million and $1.8 million was recognized in 2012 and 2011, respectively. The remaining costs will be recognized ratably over the remaining period required before the units to vest, which ranges from one to three years.

During 2010, 76,000 restricted stock units were issued. Compensation costs related to these restricted stock units was $1.1 million, all of which was recognized in 2010 because the performance objectives were attained and the awards became fully vested.

14. Operating Segment Information

The Company has two reportable operating segments: firearms and investment castings. The firearms segment manufactures and sells rifles, pistols, and revolvers principally to a number of federally-licensed, independent wholesale distributors primarily located in the United States. The investment castings segment manufactures and sells steel investment castings.

Corporate segment income relates to interest income on short-term investments, the sale of non-operating assets, and other non-operating activities. Corporate segment assets consist of cash and short-term investments and other non-operating assets.

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The Company evaluates performance and allocates resources, in part, based on profit and loss before taxes. The accounting policies of the reportable segments are the same as those described in the summary of significant accounting policies (see Note 1). Intersegment sales are recorded at the Company’s cost plus a fixed profit percentage.

Year ended December 31,	2012			2011			2010
Net Sales
Firearms	$	484,933		$	324,200		$	251,680
Castings
Unaffiliated		6,891			4,616			3,526
Intersegment		26,462			18,122			14,677
		33,353			22,738			18,203
Eliminations		(26,462	)		(18,122	)		(14,677	)
	$	491,824		$	328,816		$	255,206
Income (Loss) Before Income Taxes
Firearms	$	113,660		$	66,484		$	48,160
Castings		(1,858	)		(2,254	)		(1,637	)
Corporate		307			(714	)		(2,374	)
	$	112,109		$	63,516		$	44,149
Identifiable Assets
Firearms	$	120,879		$	103,545		$	82,179
Castings		6,467			5,290			4,683
Corporate		47,140			97,675			70,899
	$	174,486		$	206,510		$	157,761
Depreciation
Firearms	$	13,413		$	11,373		$	8,502
Castings		823			775			705
	$	14,236		$	12,148		$	9,207
Capital Expenditures
Firearms	$	26,773		$	20,719		$	18,904
Castings		509			1,416			505
	$	27,282		$	22,135		$	19,409

In 2012, the Company’s largest customers and the percent of total sales they represented were as follows: Davidson’s-17%; Jerry’s/Ellett Brothers-14%; Lipsey’s-13%; and Sports South-12%

In 2011, the Company’s largest customers and the percent of total sales they represented were as follows: Jerry’s/Ellett Brothers-15%; Davidson’s-14%; Sports South-12%; and Lipsey’s-12%.

In 2010, the Company’s largest customers and the percent of total sales they represented were as follows: Jerry’s/Ellett Brothers-16%; Davidson’s-12%; Lipsey’s-11%; and Sports South-11%.

The Company’s assets are located entirely in the United States and domestic sales represent greater than 94% of total sales in 2012, 2011, and 2010.

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15. Quarterly Results of Operations (Unaudited)

The following is a tabulation of the unaudited quarterly results of operations for the two years ended December 31, 2012:

	Three Months Ended
	3/31/12		6/30/12		9/29/12		12/31/12
Net Sales	$	112,337	$	119,569	$	118,152	$	141,766
Gross profit		41,793		45,134		42,565		49,461
Net income		15,480		18,014		17,349		19,786
Basic earnings per share		0.81		0.94		0.91		1.03
Diluted earnings per share	$	0.79	$	0.91	$	0.88	$	1.00

	Three Months Ended
	4/02/11		7/02/11		10/01/11		12/31/11
Net Sales	$	75,441	$	79,622	$	80,512	$	93,241
Gross profit		23,995		28,465		29,127		30,172
Net income		7,947		10,813		10,737		10,518
Basic earnings per share		0.42		0.57		0.57		0.55
Diluted earnings per share	$	0.42	$	0.56	$	0.56	$	0.54

16. Contingent Liabilities

As of December 31, 2012, the Company was a defendant in approximately two (2) lawsuits and was aware of certain other such claims. Lawsuits in which the Company is involved generally fall into one of three categories: traditional product litigation, municipal litigation, and commercial litigation, discussed in turn below.

Traditional Product Liability Litigation

One of the two lawsuits mentioned above involves claims for damages related to allegedly defective product design and/or manufacture and/or inadequate warnings. The lawsuit stems from a specific incident of personal injury and is based on traditional product liability theories such as strict liability, negligence and/or breach of warranty. The Company management believes that the allegations in this case are unfounded, and that the incident was caused by the negligence and/or misuse of the firearm by third parties or the claimant, and that there should be no recovery against the Company.

Municipal Litigation

Municipal litigation generally includes those cases brought by cities or other governmental entities and individuals against firearms manufacturers, distributors and retailers seeking to recover damages allegedly arising out of the misuse of firearms by third-parties in the commission of homicides, suicides and other shootings involving juveniles and adults.

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The only remaining lawsuit of this type was filed by the City of Gary in Indiana State Court over ten years ago. The complaint seeks damages, among other things, for the costs of medical care, police and emergency services, public health services, and other services as well as punitive damages. In addition, nuisance abatement and/or injunctive relief is sought to change the design, manufacture, marketing, and distribution practices of the various defendants. The suit alleges, among other claims, negligence in the design of products, public nuisance, negligent distribution and marketing, negligence per se and deceptive advertising. The case does not allege a specific injury to a specific individual as a result of the misuse or use of any of the Company’s products.

After a long procedural history, the case was scheduled for trial on June 15, 2009. The case was not tried on that date and no subsequent scheduling order was entered. There has been no activity since that time.

Commercial Litigation

From time to time, the Company may be involved in commercial disputes that result in litigation. These disputes run the gamut and may involve intellectual property, real property, supply or distribution agreements, contract disputes, or other, general commercial matters. As of December 31, 2012, the Company was not involved in any such lawsuits.

Summary of Claimed Damages and Explanation of Product Liability Accruals

Punitive damages, as well as compensatory damages, are demanded in certain of the lawsuits and claims. Aggregate claimed amounts presently exceed product liability accruals and applicable insurance coverage. For claims made after July 10, 2000, coverage is provided on an annual basis for losses exceeding $5 million per claim, or an aggregate maximum loss of $10 million annually, except for certain new claims which might be brought by governments or municipalities after July 10, 2000, which are excluded from coverage.

The Company management monitors the status of known claims and the product liability accrual, which includes amounts for asserted and unasserted claims. While it is not possible to forecast the outcome of litigation or the timing of costs, in the opinion of management, after consultation with special and corporate counsel, there is a remote likelihood that litigation, including punitive damage claims, will have a material adverse effect on the financial position of the Company, but may have a material impact on the Company’s financial results for a particular period.

Product liability claim payments are made when appropriate if, as, and when claimants and the Company reach agreement upon an amount to finally resolve all claims. Legal costs are paid as the lawsuits and claims develop, the timing of which may vary greatly from case to case. A time schedule cannot be determined in advance with any reliability concerning when payments will be made in any given case.

Provision is made for product liability claims based upon many factors related to the severity of the alleged injury and potential liability exposure, based upon prior claim experience. Because our experience in defending these lawsuits and claims is that unfavorable outcomes are typically not probable or estimable, only in rare cases is an accrual established for such costs. In most cases, an accrual is established only for estimated legal defense costs. Product liability accruals are periodically reviewed to reflect then-current estimates of possible liabilities and expenses incurred to date and reasonably anticipated in the future. Threatened product liability claims are reflected in our product liability accrual on the same basis as actual claims; i.e., an accrual is made for reasonably anticipated possible liability and claims-handling expenses on an ongoing basis.

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A range of reasonably possible loss relating to unfavorable outcomes cannot be made. However, in product liability cases in which a dollar amount of damages is claimed, the amount of damages claimed, which totaled $0.0 million and $5.4 million at December 31, 2012 and 2011, respectively, are set forth as an indication of possible maximum liability that the Company might be required to incur in these cases (regardless of the likelihood or reasonable probability of any or all of this amount being awarded to claimants) as a result of adverse judgments that are sustained on appeal.

As of December 31, 2012 and 2011, the Company was a defendant in 2 and 3 lawsuits, respectively, involving its products and is aware of other such claims. During 2012 and 2011, respectively, 2 and 1 claims were filed against the Company, 3 and 0 claims were dismissed, and no claims were settled in either year.

The Company’s product liability expense was $0.2 million in 2012 and $1.6 million in 2011. This expense includes the cost of outside legal fees, insurance, and other expenses incurred in the management and defense of product liability matters.

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A roll-forward of the product liability reserve and detail of product liability expense for the three years ended December 31, 2012 follows:

Balance Sheet Roll-forward for Product Liability Reserve

						Cash Payments
	Balance Beginning of Year (a)		Accrued Legal Expense (Income) (b)			Legal Fees (c)			Settlements (d)			Balance End of Year (a)
2010		2,082		(834	)		(64	)		(162	)		1,022
2011		1,022		755			(31	)		-			1,746
2012		1,746		(633	)		(52	)		(4	)		1,057

Income Statement Detail for Product Liability Expense

	Accrued Legal Expense (b)			Insurance Premium Expense (e)		Total Product Liability Expense
2010		(834	)		843		9
2011		755			862		1,617
2012		(633	)		810		177

Notes

(a) The beginning and ending liability balances represent accrued legal fees only. Settlements and administrative costs are expensed as incurred. Only in rare instances is an accrual established for settlements.

(b) The expense accrued in the liability is for legal fees only. In 2010 and 2012, the costs incurred related to cases that were settled or dismissed were less than the amounts accrued for these cases in prior years.

(c) Legal fees represent payments to outside counsel related to product liability matters.

(d) Settlements represent payments made to plaintiffs or allegedly injured parties in exchange for a full and complete release of liability.

(e) Insurance expense represents the cost of insurance premiums.

There were no insurance recoveries during any of the above years.

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17. Financial Instruments

The Company does not hold or issue financial instruments for trading or hedging purposes, nor does it hold interest rate, leveraged, or other types of derivative financial instruments. Fair values of accounts receivable, accounts payable, accrued expenses and income taxes payable reflected in the December 31, 2012 and 2011 balance sheets approximate carrying values at those dates.

18. Subsequent Events

On February 11, 2013, the Company’s Board of Directors authorized a dividend of 40.4¢ per share to shareholders of record on March 8, 2013.

The Company’s management has evaluated transactions occurring subsequent to December 31, 2012 and determined that there were no events or transactions during that period that would have a material impact on the Company’s results of operations or financial position.

ITEM 9— CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A—CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

The Company conducted an evaluation, with the participation of its Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, as of December 31, 2012. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that as of December 31, 2012, the Company’s disclosure controls and procedures over financial reporting were effective.

Management’s Report on Internal Control over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

The Company conducted an evaluation, with the participation of its Chief Executive Officer and Chief Financial Officer, of the effectiveness of its internal control over financial reporting as of December 31, 2012. This evaluation was performed based on the criteria established in “Internal Control — Integrated Framework” issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).

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Management has concluded that the Company maintained effective internal control over financial reporting as of December 31, 2012, based on criteria established in “Internal Control — Integrated Framework” issued by the COSO.

The effectiveness of the Company’s internal control over financial reporting as of December 31, 2012 has been audited by McGladrey LLP, an independent registered public accounting firm, as stated in their report which is included in this Form 10-K.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during our most recently completed fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

New York Stock Exchange Certification

Pursuant to Section 303A.12(a) of the New York Stock Exchange Listed Company Manual, the Company submitted an unqualified certification of our Chief Executive Officer to the New York Stock Exchange on May 15, 2007. The Company has also filed, as exhibits to this Annual Report on Form 10-K, the Chief Executive Officer and Chief Financial Officer Certifications required under the Sarbanes-Oxley Act of 2002.

ITEM 9B—OTHER INFORMATION

None.

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PART III

ITEM 10—DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information concerning the Company’s directors, including the Company’s separately designated standing audit committee, and on the Company’s code of business conduct and ethics required by this Item is incorporated by reference from the Company’s Proxy Statement relating to the 2013 Annual Meeting of Stockholders scheduled to be held April 30, 2013.

Information concerning the Company’s executive officers required by this Item is set forth in Item 1 of this Annual Report on Form 10-K under the caption “Executive Officers of the Company.”

Information concerning beneficial ownership reporting compliance required by this Item is incorporated by reference from the Company’s Proxy Statement relating to the 2013 Annual Meeting of Stockholders scheduled to be held April 30, 2013.

ITEM 11—EXECUTIVE COMPENSATION

Information concerning director and executive compensation required by this Item is incorporated by reference from the Company’s Proxy Statement relating to the 2013 Annual Meeting of Stockholders scheduled to be held April 30, 2013.

ITEM 12— SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Information concerning the security ownership of certain beneficial owners and management and related stockholder matters required by this Item is incorporated by reference from the Company’s Proxy Statement relating to the 2013 Annual Meeting of Stockholders scheduled to be held April 30, 2013.

ITEM 13—CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Information concerning certain relationships and related transactions required by this Item is incorporated by reference from the Company’s Proxy Statement relating to the 2013 Annual Meeting of Stockholders scheduled to be held April 30, 2013.

ITEM 14—PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information concerning the Company’s principal accountant fees and services and the pre-approval policies and procedures of the audit committee of the board of directors required by this Item is incorporated by reference from the Company’s Proxy Statement relating to the 2013 Annual Meeting of Stockholders scheduled to be held April 30, 2013.

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PART IV

ITEM 15—EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Exhibits and Financial Statement Schedules

(1) Financial Statements can be found under Item 8 of Part II of this Form 10-K

(2) Schedules can be found on Page 84 of this Form 10-K

(3) Listing of Exhibits:

Exhibit 3.1	Certificate of Incorporation of the Company, as amended (Incorporated by reference to Exhibits 4.1 and 4.2 to the Form S-3 Registration Statement previously filed by the Company File No. 33-62702).
Exhibit 3.2	Bylaws of the Company, as amended.
Exhibit 3.3	Amended and restated Article 3, Section 2 of Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 24, 2007).
Exhibit 3.4	Amended and restated Article 3, Section 4 and Article 4, Section 5 of Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 24, 2007).
Exhibit 3.5	Amended and restated Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on July 26, 2007).
Exhibit 3.6	Amended and restated Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 25, 2008).
Exhibit 3.7	Amendment to Article 5, Section 1 of Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on February 6, 2009).
Exhibit 10.1	Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan (Incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1988, as amended by Form 8 filed March 27, 1990, SEC File No. 1-10435).
Exhibit 10.2	Amendment to Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan (Incorporated by reference to Exhibit 10.3 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1991, SEC File No. 1-10435).

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Exhibit 10.3	Sturm, Ruger & Company, Inc. Supplemental Executive Profit Sharing Retirement Plan (Incorporated by reference to Exhibit 10.4 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1991, SEC File No. 1-10435).
Exhibit 10.4	Agreement and Assignment of Lease dated September 30, 1987 by and between Emerson Electric Co. and Sturm, Ruger & Company, Inc. (Incorporated by reference to Exhibit 10.2 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1991, SEC File No. 1-10435).
Exhibit 10.5	Sturm, Ruger & Company, Inc. Supplemental Executive Retirement Plan (Incorporated by reference to Exhibit 10.5 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1995, SEC File No. 1-10435).
Exhibit 10.6	[Intentionally omitted.]
Exhibit 10.7	Sturm, Ruger & Company, Inc. 1998 Stock Incentive Plan. (Incorporated by reference to Exhibit 10.7 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1998, SEC File No. 1-10435).
Exhibit 10.8	Sturm, Ruger & Company, Inc. 2001 Stock Option Plan for Non-Employee Directors (Incorporated by reference to Exhibit 4 to the Form S-8 Registration Statement filed by the Company File No. 33-53234).
Exhibit 10.9	Agreement and Release, dated as of February 28, 2006, by and between Sturm, Ruger & Company, Inc. and William B. Ruger (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 4, 2006, SEC File No. 1-10435).
Exhibit 10.10	Sale and Purchase Agreement, dated as of September 26, 2006, by and between Sturm, Ruger & Company, Inc. and Ruger Business Holdings, L.P. (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2006, SEC File No. 1-10435).
Exhibit 10.11	Severance Agreement, dated as of September 21, 2006, by and between Sturm, Ruger & Company, Inc. and Stephen L. Sanetti (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 27, 2006, SEC File No. 1-10435).
Exhibit 10.12	Severance Agreement, dated as of September 21, 2006, by and between Sturm, Ruger & Company, Inc. and Thomas A. Dineen (Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on September 27, 2006, SEC File No. 1-10435).

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Exhibit 10.13	Severance Agreement, dated as of September 21, 2006, by and between Sturm, Ruger & Company, Inc. and Robert R. Stutler (Incorporated by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed with the SEC on September 27, 2006, SEC File No. 1-10435).
Exhibit 10.14	Offer Letter, dated as of September 5, 2006, by and between Sturm, Ruger & Company, Inc. and Michael O. Fifer (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 28, 2006, SEC File No. 1-10435).
Exhibit 10.15	Severance Agreement, dated as of December 15, 2006, by and between Sturm, Ruger & Company, Inc. and Michael O. Fifer (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on December 19, 2006, SEC File No. 1-10435).
Exhibit 10.16	Severance Agreement, dated as of December 15, 2006, by and between Sturm, Ruger & Company, Inc. and Christopher John Killoy (Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on December 19, 2006, SEC File No. 1-10435).
Exhibit 10.17	Amended Severance Agreement, dated as of December 15, 2006, by and between Sturm, Ruger & Company, Inc. and Thomas P. Sullivan (Incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the SEC on December 19, 2006, SEC File No. 1-10435).
Exhibit 10.18	Retention and Consultation Agreement, dated December 4, 2007, by and between Sturm, Ruger & Company, Inc. and Robert R. Stutler.
Exhibit 10.19	Credit Agreement, dated as of December 14, 2007, by and between the Company and Bank of America (Incorporated by reference to Exhibit 10.18 to the Company's Current Report on Form 8-K filed with the SEC on December 20, 2007).
Exhibit 10.20	Severance Agreement, dated as of April 10, 2008, by and between the Company and Michael O. Fifer (Incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.21	Severance Agreement, dated as of April 10, 2008, by and between the Company and Thomas A. Dineen (Incorporated by reference to Exhibit 10.2 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.22	Severance Agreement, dated as of April 10, 2008, by and between the Company and Mark T. Lang (Incorporated by reference to Exhibit 10.3 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).

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Exhibit 10.23	Severance Agreement, dated as of April 10, 2008, by and between the Company and Christopher J. Killoy (Incorporated by reference to Exhibit 10.4 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.24	Severance Agreement, dated as of April 10, 2008, by and between the Company and Steven M. Maynard (Incorporated by reference to Exhibit 10.5 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.25	Severance Agreement, dated as of April 10, 2008, by and between the Company and Thomas P. Sullivan (Incorporated by reference to Exhibit 10.6 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.26	Severance Agreement, dated as of April 10, 2008, by and between the Company and Leslie M. Gasper (Incorporated by reference to Exhibit 10.7 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.27	Agreement, dated as of April 10, 2008, by and between the Company and Stephen L. Sanetti (Incorporated by reference to Exhibit 10.8 to the Company's Current Report on Form 8-K/A filed with the SEC on April 30, 2008).
Exhibit 10.28	Severance Agreement, dated as of May 2, 2008 by and between the Company and Kevin B. Reid, Sr. (Incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed with the SEC on May 5, 2008).
Exhibit 10.29	First Amendment to Credit Agreement, dated as of December 15, 2008, by and between the Company and Bank of America (Incorporated by reference to Exhibit 99.1 to the Company's Current Report on Form 8-K filed with the SEC on December 22, 2008).
Exhibit 10.30	Second Amendment to Credit Agreement, dated December 11, 2009, by and between the Company and Bank of America (Incorporated by reference to Exhibit 99.1 to the Company's Current Report on Form 8-K filed with the SEC on December 21, 2009).
Exhibit 10.31	Fifth Amendment to Credit Agreement, dated February 14, 2013 by and between the Company and Bank of America (Incorporated by reference to Exhibit 99.1 to the Company's Current Report on Form 8-K filed with the SEC on February 21, 2013).
Exhibit 23.1	Consent of McGladrey LLP
Exhibit 31.1	Certification of Chief Executive Officer Pursuant to Rule 13a-14(a) of the Exchange Act.
Exhibit 31.2	Certification of Treasurer and Chief Financial Officer Pursuant to Rule 13a-14(a) of the Exchange Act.

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Exhibit 32.1	Certification of the Chief Executive Officer Pursuant to Rule 13a-14(b) of the Exchange Act and 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Exhibit 32.2	Certification of the Treasurer and Chief Financial Officer Pursuant to Rule 13a-14(b) of the Exchange Act and 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Exhibit 99.1	Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the quarter ended September 30, 1999, SEC File No. 1-10435, incorporated by reference in Item 3 LEGAL PROCEEDINGS.
Exhibit 99.2	Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the quarter ended June 30, 2012, SEC File No. 1-10435, incorporated by reference in Item 3 LEGAL PROCEEDINGS.

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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

STURM, RUGER & COMPANY, INC.

(Registrant)

S/THOMAS A. DINEEN

Thomas A. Dineen

Principal Financial Officer

Principal Accounting Officer, Vice President

Treasurer and Chief Financial Officer

February 27, 2013

Date

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

S/MICHAEL O. FIFER	2/27/13	S/JOHN A. COSENTINO, JR.	2/27/13
Michael O. Fifer		John A. Cosentino, Jr.
Chief Executive Officer, Director		Director
(Principal Executive Officer)
S/JAMES E. SERVICE	2/27/13	S/RONALD C. WHITAKER	2/27/13
James E. Service		Ronald C. Whitaker
Director		Director
S/C. MICHAEL JACOBI	2/27/13	S/PHILLIP C. WIDMAN	2/27/13
C. Michael Jacobi		Phillip C. Widman
Director		Director
S/AMIR P. ROSENTHAL	2/27/13	S/THOMAS A. DINEEN	2/27/13
Amir P. Rosenthal		Thomas A. Dineen
Director		Principal Financial Officer,
		Principal Accounting Officer, Vice President, Treasurer and Chief Financial Officer

78

EXHIBIT INDEX

		Page No.
Exhibit 3.1	Certificate of Incorporation of the Company, as amended (Incorporated by reference to Exhibits 4.1 and 4.2 to the Form S-3 Registration Statement previously filed by the Company File No. 33-62702).
Exhibit 3.2	Bylaws of the Company, as amended.
Exhibit 3.3	Amended and restated Article 3, Section 2 of Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 24, 2007).
Exhibit 3.4	Amended and restated Article 3, Section 4 and Article 4, Section 5 of Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 24, 2007).
Exhibit 3.5	Amended and restated Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on July 26, 2007).
Exhibit 3.6	Amended and restated Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 25, 2008).
Exhibit 3.7	Amendment to Article 5, Section 1 of Bylaws (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K filed with the SEC on February 6, 2009).
Exhibit 10.1	Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan (Incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1988, as amended by Form 8 filed March 27, 1990, SEC File No. 1-10435).
Exhibit 10.2	Amendment to Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan (Incorporated by reference to Exhibit 10.3 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1991, SEC File No. 1-10435).
Exhibit 10.3	Sturm, Ruger & Company, Inc. Supplemental Executive Profit Sharing Retirement Plan (Incorporated by reference to Exhibit 10.4 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1991, SEC File No. 1-10435).
Exhibit 10.4	Agreement and Assignment of Lease dated September 30, 1987 by and between Emerson Electric Co. and Sturm, Ruger & Company, Inc. (Incorporated by reference to Exhibit 10.2 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1991, SEC File No. 1-10435).

79

EXHIBIT INDEX (continued)

Exhibit 10.5	Sturm, Ruger & Company, Inc. Supplemental Executive Retirement Plan (Incorporated by reference to Exhibit 10.5 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1995, SEC File No. 1-10435).
Exhibit 10.6	[Intentionally omitted.]
Exhibit 10.7	Sturm, Ruger & Company, Inc. 1998 Stock Incentive Plan. (Incorporated by reference to Exhibit 10.7 to the Company’s Annual Report on Form 10-K for the year ended December 31, 1998, SEC File No. 1-10435).
Exhibit 10.8	Sturm, Ruger & Company, Inc. 2001 Stock Option Plan for Non-Employee Directors (Incorporated by reference to Exhibit 4 to the Form S-8 Registration Statement filed by the Company File No. 33-53234).
Exhibit 10.9	Agreement and Release, dated as of February 28, 2006, by and between Sturm, Ruger & Company, Inc. and William B. Ruger (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on April 4, 2006, SEC File No. 1-10435).
Exhibit 10.10	Sale and Purchase Agreement, dated as of September 26, 2006, by and between Sturm, Ruger & Company, Inc. and Ruger Business Holdings, L.P. (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2006, SEC File No. 1-10435).
Exhibit 10.11	Severance Agreement, dated as of September 21, 2006, by and between Sturm, Ruger & Company, Inc. and Stephen L. Sanetti (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 27, 2006, SEC File No. 1-10435).
Exhibit 10.12	Severance Agreement, dated as of September 21, 2006, by and between Sturm, Ruger & Company, Inc. and Thomas A. Dineen (Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on September 27, 2006, SEC File No. 1-10435).
Exhibit 10.13	Severance Agreement, dated as of September 21, 2006, by and between Sturm, Ruger & Company, Inc. and Robert R. Stutler (Incorporated by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed with the SEC on September 27, 2006, SEC File No. 1-10435).
Exhibit 10.14	Offer Letter, dated as of September 5, 2006, by and between Sturm, Ruger & Company, Inc. and Michael O. Fifer (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on September 28, 2006, SEC File No. 1-10435).

80

EXHIBIT INDEX (continued)

Exhibit 10.15	Severance Agreement, dated as of December 15, 2006, by and between Sturm, Ruger & Company, Inc. and Michael O. Fifer (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on December 19, 2006, SEC File No. 1-10435).
Exhibit 10.16	Severance Agreement, dated as of December 15, 2006, by and between Sturm, Ruger & Company, Inc. and Christopher John Killoy (Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC on December 19, 2006, SEC File No. 1-10435).
Exhibit 10.17	Amended Severance Agreement, dated as of December 15, 2006, by and between Sturm, Ruger & Company, Inc. and Thomas P. Sullivan (Incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed with the SEC on December 19, 2006, SEC File No. 1-10435).
Exhibit 10.18	Retention and Consultation Agreement, dated December 4, 2007, by and between Sturm, Ruger & Company, Inc. and Robert R. Stutler.
Exhibit 10.19	Credit Agreement, dated as of December 14, 2007, by and between the Company and Bank of America (Incorporated by reference to Exhibit 10.18 to the Company's Current Report on Form 8-K filed with the SEC on December 20, 2007).
Exhibit 10.20	Severance Agreement, dated as of April 10, 2008, by and between the Company and Michael O. Fifer (Incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.21	Severance Agreement, dated as of April 10, 2008, by and between the Company and Thomas A. Dineen (Incorporated by reference to Exhibit 10.2 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.22	Severance Agreement, dated as of April 10, 2008, by and between the Company and Mark T. Lang (Incorporated by reference to Exhibit 10.3 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.23	Severance Agreement, dated as of April 10, 2008, by and between the Company and Christopher J. Killoy (Incorporated by reference to Exhibit 10.4 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.24	Severance Agreement, dated as of April 10, 2008, by and between the Company and Steven M. Maynard (Incorporated by reference to Exhibit 10.5 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).

81

EXHIBIT INDEX (continued)

Exhibit 10.25	Severance Agreement, dated as of April 10, 2008, by and between the Company and Thomas P. Sullivan (Incorporated by reference to Exhibit 10.6 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.26	Severance Agreement, dated as of April 10, 2008, by and between the Company and Leslie M. Gasper (Incorporated by reference to Exhibit 10.7 to the Company's Current Report on Form 8-K filed with the SEC on April 11, 2008).
Exhibit 10.27	Agreement, dated as of April 10, 2008, by and between the Company and Stephen L. Sanetti (Incorporated by reference to Exhibit 10.8 to the Company's Current Report on Form 8-K/A filed with the SEC on April 30, 2008).
Exhibit 10.28	Severance Agreement, dated as of May 2, 2008 by and between the Company and Kevin B. Reid, Sr. (Incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed with the SEC on May 5, 2008).
Exhibit 10.29	First Amendment to Credit Agreement, dated as of December 15, 2008, by and between the Company and Bank of America (Incorporated by reference to Exhibit 99.1 to the Company's Current Report on Form 8-K filed with the SEC on December 22, 2008).
Exhibit 10.30	Second Amendment to Credit Agreement, dated December 11, 2009, by and between the Company and Bank of America (Incorporated by reference to Exhibit 99.1 to the Company's Current Report on Form 8-K filed with the SEC on December 21, 2009).
Exhibit 10.31	Fifth Amendment to Credit Agreement, dated February 14, 2013 by and between the Company and Bank of America (Incorporated by reference to Exhibit 99.1 to the Company's Current Report on Form 8-K filed with the SEC on February 21, 2013).
Exhibit 23.1	Consent of McGladrey LLP	86
Exhibit 31.1	Certification of Chief Executive Officer Pursuant to Rule 13a-14(a) of the Exchange Act.	87
Exhibit 31.2	Certification of Treasurer and Chief Financial Officer Pursuant to Rule 13a-14(a) of the Exchange Act.	89
Exhibit 32.1	Certification of the Chief Executive Officer Pursuant to Rule 13a-14(b) of the Exchange Act and 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.	91

82

EXHIBIT INDEX (continued)

Exhibit 32.2	Certification of the Treasurer and Chief Financial Officer Pursuant to Rule 13a-14(b) of the Exchange Act and 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.	92
Exhibit 99.1	Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the quarter ended September 30, 1999, SEC File No. 1-10435, incorporated by reference in Item 3 LEGAL PROCEEDINGS.
Exhibit 99.2	Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the quarter ended June 30, 2012, SEC File No. 1-10435, incorporated by reference in Item 3 LEGAL PROCEEDINGS.

83

YEAR ENDED DECEMBER 31, 2012

STURM, RUGER & COMPANY, INC.

ITEMS 15(a)

FINANCIAL STATEMENT SCHEDULE

84

Sturm, Ruger & Company, Inc.

Item 15(a)—Financial Statement Schedule

Schedule II—Valuation and Qualifying Accounts

(In Thousands)

COL. A	COL. B		COL. C				COL. D			COL. E
			ADDITIONS
Description	Balance at Beginning of Period		(1) Charged (Credited) to Costs and Expenses			(2) Charged to Other Accounts –Describe	Deductions			Balance at End of Period
Deductions from asset accounts:
Allowance for doubtful accounts:
Year ended December 31, 2012	$	185	$	115						$	300
Year ended December 31, 2011	$	277					$	92	(a)	$	185
Year ended December 31, 2010	$	209	$	68						$	277
Allowance for discounts:
Year ended December 31, 2012	$	807	$	10,679			$	10,661	(b)	$	825
Year ended December 31, 2011	$	627	$	6,148			$	5,968	(b)	$	807
Year ended December 31, 2010	$	492	$	5,520			$	5,385	(b)	$	627
Excess and obsolete inventory reserve:
Year ended December 31, 2012	$	1,311	$	761			$	343	(c)	$	1,729
Year ended December 31, 2011	$	1,545	$	(234	)		$	0	(c)	$	1,311
Year ended December 31, 2010	$	2,727	$	(1,057	)		$	125	(c)	$	1,545

(a) Accounts written off

(b) Discounts taken

(c) Inventory written off

85

EX-23.1

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We consent to incorporation by reference in the Registration Statements (Nos. 333-84677 and 333-53234) on Form S-8 of Sturm, Ruger & Company, Inc. of our reports dated February 27, 2013 relating to our audits of the financial statements, the financial statement schedule, and internal control over financial reporting, which appear in this Annual Report on Form 10-K of Sturm, Ruger & Company, Inc. for the year ended December 31, 2012.

/s/ McGladrey LLP

Stamford, Connecticut

February 27, 2013

EX-31.1

EXHIBIT 31.1

CERTIFICATION

I, Michael O. Fifer, certify that:

1. I have reviewed this Annual Report on Form 10-K (the “Report”) of Sturm, Ruger & Company, Inc. (the “Registrant”);

2. Based on my knowledge, this Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this Report;

3. Based on my knowledge, the financial statements, and other financial information included in this Report, fairly present in all material respects, the financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this Report;

4. The Registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this Report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this Report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this Report based on such evaluation; and

d) Disclosed in this Report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting.

5. The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the Registrant’s auditors and the audit committee of Registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control over financial reporting.

Date: February 27, 2013

S/MICHAEL O. FIFER

Michael O. Fifer

Chief Executive Officer

EX-31.2

EXHIBIT 31.2

CERTIFICATION

I, Thomas A. Dineen, certify that:

1. I have reviewed this Annual Report on Form 10-K (the “Report”) of Sturm, Ruger & Company, Inc. (the “Registrant”);

2. Based on my knowledge, this Report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this Report;

3. Based on my knowledge, the financial statements, and other financial information included in this Report, fairly present in all material respects, the financial condition, results of operations and cash flows of the Registrant as of, and for, the periods presented in this Report;

4. The Registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the Registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this Report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the Registrant’s disclosure controls and procedures and presented in this Report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this Report based on such evaluation; and

d) Disclosed in this Report any change in the Registrant’s internal control over financial reporting that occurred during the Registrant’s most recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Registrant’s internal control over financial reporting.

5. The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the Registrant’s auditors and the audit committee of Registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the Registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the Registrant’s internal control over financial reporting.

Date: February 27, 2013

S/THOMAS A. DINEEN

Thomas A. Dineen

Vice President, Treasurer and

Chief Financial Officer

EX-32.1

EXHIBIT 32.1

Certification Pursuant to 18 U.S.C. Section 1350,

As Adopted Pursuant to

Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the Annual Report on Form 10-K of Sturm, Ruger & Company, Inc. (the “Company”) for the period ended December 31, 2012, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Michael O. Fifer, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respect, the financial condition and results of operations of the Company.

Date: February 27, 2013	S/MICHAEL O. FIFER
	Michael O. Fifer
	Chief Executive Officer

A signed original of this statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

EX-32.2

EXHIBIT 32.2

Certification Pursuant to 18 U.S.C. Section 1350,

As Adopted Pursuant to

Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the Annual Report on Form 10-K of Sturm, Ruger & Company, Inc. (the “Company”) for the period ended December 31, 2012, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Thomas A. Dineen, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respect, the financial condition and results of operations of the Company.

Date: February 27, 2013	S/THOMAS A. DINEEN
	Thomas A. Dineen
	Vice President, Treasurer and
	Chief Financial Officer

A signed original of this statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

XML

Operating Segment Information (Tables)

12 Months Ended

Dec. 31, 2012

Operating Segment Information [Abstract]

Schedule of Operating Segment Financial Information

Year ended December 31,	2012			2011			2010
Net Sales
Firearms	$	484,933		$	324,200		$	251,680
Castings
Unaffiliated		6,891			4,616			3,526
Intersegment		26,462			18,122			14,677
		33,353			22,738			18,203
Eliminations		(26,462	)		(18,122	)		(14,677	)
	$	491,824		$	328,816		$	255,206
Income (Loss) Before Income Taxes
Firearms	$	113,660		$	66,484		$	48,160
Castings		(1,858	)		(2,254	)		(1,637	)
Corporate		307			(714	)		(2,374	)
	$	112,109		$	63,516		$	44,149
Identifiable Assets
Firearms	$	120,879		$	103,545		$	82,179
Castings		6,467			5,290			4,683
Corporate		47,140			97,675			70,899
	$	174,486		$	206,510		$	157,761
Depreciation
Firearms	$	13,413		$	11,373		$	8,502
Castings		823			775			705
	$	14,236		$	12,148		$	9,207
Capital Expenditures
Firearms	$	26,773		$	20,719		$	18,904
Castings		509			1,416			505
	$	27,282		$	22,135		$	19,409

XML

Employee Benefit Plans (Schedule of Weighted Average Assumptions) (Details)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Employee Benefit Plans [Abstract]
Discount rate	4.75%	5.25%
Expected long-term return on plan assets	8.00%	8.00%
Rate of compensation increases

XML

Trade Accounts Payable and Accrued Expenses (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011
Trade Accounts Payable and Accrued Expenses [Abstract]
Trade accounts payable	$ 13,387	$ 12,263
Accrued expenses	25,113	16,329
Trade accounts payable and accrued expenses	$ 38,500	$ 28,592

XML

Compensation Plans (Schedule of Assumptions Used to Estimate Fair Value) (Details)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2010
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Dividend yield	2.90%	0.00%
Expected volatility	44.20%	40.00%
Risk free rate of return	4.00%	4.00%
Expected lives	2 years 10 months 24 days	6 years 8 months 12 days

XML

Employee Benefit Plans (Schedule of Components of Net Periodic Pension Cost) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Employee Benefit Plans [Abstract]
Service cost
Interest cost	3,574	3,545
Expected return on plan assets	(4,650)	(4,738)
Recognized gains	1,481	1,034
Prior service cost recognized
Net periodic pension cost	$ 405	$ (159)

XML

Contingent Liabilities (Reconciliation of Product Liability Reserve) (Details) (Product liability reserve [Member], USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012		Dec. 31, 2011		Dec. 31, 2010
Product liability reserve [Member]
Valuation and Qualifying Accounts Disclosure [Line Items]
Balance at Beginning of Period	$ 1,746	[1]	$ 1,022	[1]	$ 2,082	[1]
Accrued Legal Expense (Income)	(633)	[2]	755	[2]	(834)	[2]
Legal Fees	(52)	[3]	(31)	[3]	(64)	[3]
Settlements	(4)	[4]		[4]	(162)	[4]
Balance at End of Period	$ 1,057	[1]	$ 1,746	[1]	$ 1,022	[1]

[1] The beginning and ending liability balances represent accrued legal fees only. Settlements and administrative costs are expensed as incurred. Only in rare instances is an accrual established for settlements.

[2] The expense accrued in the liability is for legal fees only. In 2010 and 2012, the costs incurred related to cases that were settled or dismissed were less than the amounts accrued for these cases in prior years.

[3] Legal fees represent payments to outside counsel related to product liability matters.

[4] Settlements represent payments made to plaintiffs or allegedly injured parties in exchange for a full and complete release of liability.

XML

Other Assets (Schedule of Other Assets) (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Finite-Lived Intangible Assets [Line Items]
Patents, at cost	$ 5,021	$ 4,900
Deposits on capital items	3,934	1,618
Software development costs	2,057	2,057
Investment in equity securities, equity method	125	969
Investment in equity securities, carried at cost	1,206
Other	549	474
Other assets	9,568	7,289
Patents [Member]
Finite-Lived Intangible Assets [Line Items]
Accumulated amortization	(2,826)	(2,583)	(200)
Software development [Member]
Finite-Lived Intangible Assets [Line Items]
Accumulated amortization	$ (498)	$ (146)

XML

Employee Benefit Plans (Tables)

12 Months Ended

Dec. 31, 2012

Employee Benefit Plans [Abstract]

Reconciliation of Change in Benefit Obligation

Change in Benefit Obligation
Benefit obligation at beginning of year	$	77,230		$	68,793
Service cost		-			-
Interest cost		3,574			3,545
Actuarial loss		7,745			7,662
Benefits paid		(3,033	)		(2,770	)
Benefit obligation at end of year		85,516			77,230

Schedule of Changes in Plan Assets

Change in Plan Assets
Fair value of plan assets at beginning of year	58,148		59,423
Actual return on plan assets	7,619		(661	)
Employer contributions	3,156		2,156
Benefits paid	(3,033	)	(2,770	)
Fair value of plan assets at end of year	65,890		58,148

Schedule of Funded Status

Funded Status
Funded status		(19,626	)		(19,082	)
Unrecognized net actuarial loss		47,016			43,719
Unrecognized prior service cost		-			-
Net amount recognized	$	27,390		$	24,637

Schedule of Weighted Average Assumptions

Weighted Average Assumptions for the years ended December 31,	2012			2011
Discount rate		4.75	%		5.25	%
Expected long-term return on plan assets		8.00	%		8.00	%
Rate of compensation increases		N/A			N/A

Schedule of Components of Net Periodic Pension Cost

Components of Net Periodic Pension Cost	2012			2011
Service cost	$	-		$	-
Interest cost		3,574			3,545
Expected return on assets		(4,650	)		(4,738	)
Recognized gains		1,481			1,034
Prior service cost recognized		-			-
Net periodic pension cost	$	405		$	(159	)

Schedule of Amounts Recognized on the Balance Sheet

Amounts Recognized on the Balance Sheet	2012			2011
Accrued benefit liability	$	(19,626	)	$	(19,082	)
Accumulated other comprehensive loss, net of tax		29,620			27,543
Deferred tax asset		17,396			16,176
	$	27,390		$	24,637

Schedule of Weighted Average Assumptions Used to Determine Net Periodic Benefit Cost

Weighted Average Assumptions as of December 31,	2012			2011
Discount rate		4.00	%		4.75	%
Rate of compensation increases		N/A			N/A

Schedule of Pension Plans with an Accumulated Benefit Obligation in Excess of Plan Assets

Information for Pension Plans with an Accumulated Benefit Obligation in excess of plan assets	2012		2011
Projected benefit obligation	$	85,516	$	77,230
Accumulated benefit obligation	$	85,516	$	77,230
Fair value of plan assets	$	65,890	$	58,148

Schedule of Pension Weighted Average Asset Allocations

Pension Weighted Average Asset Allocations as of December 31,	2012			2011
Debt securities		25	%		27	%
Equity securities		69	%		67	%
Real estate		5	%		5	%
Money market funds		1	%		1	%
		100	%		100	%

Schedule of Defined Benefit Plans' Assets at Fair Value

December 31,	2012		2011
Pooled separate accounts:
Equity securities:
U.S. small cap equity funds	$	7,637	$	6,742
U.S. mid-cap equity funds		18,626		16,037
U.S. large-cap equity funds		5,848		5,236
International equity funds		13,083		11,229
Domestic real estate funds		3,640		3,136
Fixed income securities:
Corporate bond funds		16,510		15,459
Money market fund		546		309
	$	65,890	$	58,148

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Contingent Liabilities (Schedule of Product Liability Expense) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012		Dec. 31, 2011		Dec. 31, 2010
Product Liability Contingency [Line Items]
Product liability expense	$ 177		$ 1,617		$ 9
Accrued Legal Expense [Member]
Product Liability Contingency [Line Items]
Product liability expense	(633)	[1]	755	[1]	(834)	[1]
Insurance Premium Expense [Member]
Product Liability Contingency [Line Items]
Product liability expense	$ 810	[2]	$ 862	[2]	$ 843	[2]

[1] The expense accrued in the liability is for legal fees only. In 2010 and 2012, the costs incurred related to cases that were settled or dismissed were less than the amounts accrued for these cases in prior years.

[2] Insurance expense represents the cost of insurance premiums.

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Compensation Plans (Restricted Stock Units) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2010	Dec. 31, 2012 Maximum [Member]	Dec. 31, 2012 Minimum [Member]	Dec. 31, 2012 2011 [Member]	Dec. 31, 2011 2011 [Member]	Dec. 31, 2011 2011 [Member] Maximum [Member]	Dec. 31, 2011 2011 [Member] Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Restricted stock units issued	139,000	76,000				524,000
Unrecognized compensation expense	$ 6,200					$ 10,700
Vesting period of compensation expense not yet recognized			4 years	2 years			3 years	1 year
Compensation expense recognized	$ 1,200	$ 1,100			$ 2,500	$ 1,800

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Employee Benefit Plans (Schedule of Weighted Average Assumptions Used to Determine Net Periodic Benefit Cost) (Details)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Employee Benefit Plans [Abstract]
Discount rate	4.00%	4.75%
Rate of compensation increases

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Quarterly Results of Operations (Unaudited) (Details) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended								12 Months Ended
	Dec. 31, 2012	Sep. 29, 2012	Jun. 30, 2012	Mar. 31, 2012	Dec. 31, 2011	Oct. 01, 2011	Jul. 02, 2011	Apr. 02, 2011	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Quarterly Results of Operations (Unaudited) [Abstract]
Net Sales	$ 141,766	$ 118,152	$ 119,569	$ 112,337	$ 93,241	$ 80,512	$ 79,622	$ 75,441	$ 491,824	$ 328,816	$ 255,206
Gross profit	49,461	42,565	45,134	41,793	30,172	29,127	28,465	23,995	178,953	111,758	83,982
Net income	$ 19,786	$ 17,349	$ 18,014	$ 15,480	$ 10,518	$ 10,737	$ 10,813	$ 7,947	$ 70,629	$ 40,015	$ 28,255
Basic earnings per share	$ 1.03	$ 0.91	$ 0.94	$ 0.81	$ 0.55	$ 0.57	$ 0.57	$ 0.42	$ 3.69	$ 2.12	$ 1.48
Diluted earnings per share	$ 1.0	$ 0.88	$ 0.91	$ 0.79	$ 0.54	$ 0.56	$ 0.56	$ 0.42	$ 3.6	$ 2.09	$ 1.46

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Schedule II-Valuation and Qualifying Accounts (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012		Dec. 31, 2011		Dec. 31, 2010
Allowance for doubtful accounts [Member]
Valuation and Qualifying Accounts Disclosure [Line Items]
Balance at Beginning of Period	$ 185		$ 277		$ 209
Accrued Legal Expense (Income)	115				68
Deductions			92	[1]
Balance at End of Period	300		185		277
Allowance for discounts [Member]
Valuation and Qualifying Accounts Disclosure [Line Items]
Balance at Beginning of Period	807		627		492
Accrued Legal Expense (Income)	10,679		6,148		5,520
Deductions	10,661	[2]	5,968	[2]	5,385	[2]
Balance at End of Period	825		807		627
Excess and obsolete inventory reserve [Member]
Valuation and Qualifying Accounts Disclosure [Line Items]
Balance at Beginning of Period	1,311		1,545		2,727
Accrued Legal Expense (Income)	761		(234)		(1,057)
Deductions	343	[3]	0	[3]	125	[3]
Balance at End of Period	$ 1,729		$ 1,311		$ 1,545

[1] Accounts written off

[2] Discounts taken

[3] Inventory written off

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Contingent Liabilities (Narrative) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Loss Contingencies [Line Items]
Number of lawsuits against the company	2
Minimum limit of per claim for providing insurance coverage on annual basis	$ 5,000
Maximum limit of aggregate loss incurred annually for providing insurance coverage on annual basis	10,000
Total amount of damages claimed	0	5,400
Product liability expense	$ 177	$ 1,617	$ 9

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Compenation Plans (Schedule of Stock Option Activity) (Details) (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2009
Shares
Outstanding at Beginning of year	328,700	1,172,150	1,498,150
Granted	9,830		40,000
Exercised	(217,820)	(843,450)	(366,000)
Canceled	(250)
Outstanding at End of year	120,460	328,700	1,172,150	1,498,150
Exercisable Options Outstanding at December 31, 2012	52,583
Non-Vested Options Outstanding at December 31, 2012	67,877
Weighted-Average Exercise Price
Outstanding at Beginning of year	$ 8.58	$ 9.3	$ 9.0
Granted	$ 8.59		$ 9.7
Exercised	$ 7.92	$ 9.58	$ 8.11
Canceled	$ 8.69
Outstanding at End of year	$ 8.58	$ 8.58	$ 9.3	$ 9.0
Exercisable Options Outstanding at December 31, 2012	$ 8.65
Non-Vested Options Outstanding at December 31, 2012	$ 9.22
Weighted-Average Grant Date Fair Value
Outstanding at Beginning of year	$ 4.42	$ 4.46	$ 4.13
Granted	$ 32.57		$ 4.8
Exercised	$ 4.4	$ 4.48	$ 3.15
Canceled	$ 4.57
Outstanding at End of year	$ 6.76	$ 4.42	$ 4.46	$ 4.13
Exercisable Options Outstanding at December 31, 2012	$ 6.97
Non-Vested Options Outstanding at December 31, 2012	$ 6.81
Weighted-Average Remaining Contractual Life
Granted	5 years 7 months 6 days		9 years
Exercised	4 years 9 months 18 days	5 years	4 years 6 months
Canceled	6 years 3 months 18 days
Outstanding	5 years 8 months 12 days	6 years 2 months 12 days	6 years 8 months 12 days	7 years 1 month 6 days
Exercisable Options Outstanding at December 31, 2012	5 years 4 months 24 days
Non-Vested Options Outstanding at December 31, 2012	5 years 7 months 6 days

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Subsequent Events

12 Months Ended

Dec. 31, 2012

Subsequent Events [Abstract]

Subsequent Events [Text Block]

18. Subsequent Events

On February 11, 2013, the Company's Board of Directors authorized a dividend of 40.4¢ per share to shareholders of record on March 8, 2013.

The Company's management has evaluated transactions occurring subsequent to December 31, 2012 and determined that there were no events or transactions during that period that would have a material impact on the Company's results of operations or financial position.

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Employee Benefit Plans (Narrative) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Defined Benefit Plan Disclosure [Line Items]
Minimum contributions for plan	$ 2,600
Employer contributions	3,156	2,156
Estimated contributions in 2013	3,000
Estimated cost for defined benefit plans	400
Estimated future benefit payments for defined-benefit plans
2013	3,400
2014	3,600
2015	3,800
2016	4,000
2017	4,100
2018 - 2021	22,700
Pension liability, net of deferred taxes	2,077	7,895	(714)
Defined benefit plan, description of plan target allocations	The current investment objective is to produce income and long-term appreciation through a target asset allocation of 35% debt securities and other fixed income investments including cash and short-term instruments, and 65% equity investments, to provide for the current and future benefit payments of the plans
Contributions to employee benefits plan	2,300	2,000	1,800
Discretionary contributions to employee benefit plan	$ 3,300	$ 2,100	$ 1,800

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Summary of Significant Accounting Policies (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Segment Reporting Information [Line Items]
Advertising expenses	$ 3,400	$ 2,900	$ 2,300
Shipping costs	5,600	3,500	3,000
Research and development	$ 5,900	$ 4,000	$ 3,200
Buildings [Member]
Segment Reporting Information [Line Items]
Useful life	15 years
Machinery and equipment [Member]
Segment Reporting Information [Line Items]
Useful life	10 years
Tools and dies [Member]
Segment Reporting Information [Line Items]
Useful life	3 years
Net firearms sales [Member]
Segment Reporting Information [Line Items]
Percentage of sales	99.00%
Net castings sales [Member]
Segment Reporting Information [Line Items]
Percentage of sales	1.00%
Export firearm sales [Member]
Segment Reporting Information [Line Items]
Percentage of sales	3.00%

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Operating Segment Information (Narrative) (Details)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Revenue, Major Customer [Line Items]
Number of operating segments	2
Unites States [Member] | Sales [Member] | Minimum [Member]
Revenue, Major Customer [Line Items]
Percentage of customers	94.00%	94.00%	94.00%
Davidson's [Member] | Sales [Member]
Revenue, Major Customer [Line Items]
Percentage of customers	17.00%	14.00%	12.00%
Jerry's/Ellett Brothers [Member] | Sales [Member]
Revenue, Major Customer [Line Items]
Percentage of customers	14.00%	15.00%	16.00%
Lipsey's [Member] | Sales [Member]
Revenue, Major Customer [Line Items]
Percentage of customers	13.00%	12.00%	11.00%
Sports South [Member] | Sales [Member]
Revenue, Major Customer [Line Items]
Percentage of customers	12.00%	12.00%	11.00%

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Stock Repurchases (Tables)

12 Months Ended

Dec. 31, 2012

Stock Repurchases [Abstract]

Schedule of Repurchase of Common Stock

Period	Total Number of Shares Purchased		Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Program		Maximum Dollar Value of Shares that May Yet Be Purchased Under the Program
8/3/10-8/31/10		339,000	$	14.08		339,000
9/1/10-9/22/10		73,000	$	12.92		73,000
1/4/11-1/29/11		133,400	$	14.94		133,400
Total		545,400	$	14.15		545,400	$	8,000,000

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Employee Benefit Plans (Schedule of Changes in Plan Assets) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Employee Benefit Plans [Abstract]
Fair value of plan assets at beginning of year	$ 58,148	$ 59,423
Actual return on plan assets	7,619	(661)
Employer contributions	3,156	2,156
Benefits paid	(3,033)	(2,770)
Fair value of plan assets at end of year	$ 65,890	$ 58,148

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Stock Repurchases (Schedule of Repurchase of Common Stock) (Details) (USD $) In Thousands, except Share data, unless otherwise specified	6 Months Ended	12 Months Ended	1 Months Ended
	Jan. 29, 2011	Dec. 31, 2012	Aug. 31, 2010 8/3/10-8/31/10 [Member]	Sep. 22, 2010 9/1/10-9/22/10 [Member]	Jan. 29, 2011 1/4/11-1/29/11 [Member]
Equity, Class of Treasury Stock [Line Items]
Total Number of Shares Purchased	545,400		339,000	73,000	133,400
Average Price Paid Per Share	$ 14.15		$ 14.08	$ 12.92	$ 14.94
Total Number of Shres Purchased as Part of Publicly Announced Program	545,400		339,000	73,000	133,400
Maximum Dollar Value of Shared that May Yet Be Puchased Under the Program	$ 8,000	$ 8,000

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Other Operating Expenses (Income), net (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Other Operating Expenses (Income), net [Abstract]
(Gain) loss on sale of operating assets	$ (27)	$ (83)	$ 22
Frozen defined-benefit pension plan expense (income)	320	(236)	398
Total other operating expenses (income), net	$ 293	$ (319)	$ 420

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Other Assets (Narrative) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Schedule of Equity Method Investments [Line Items]
Impairment charge	$ (1,134)
Patents [Member]
Schedule of Equity Method Investments [Line Items]
Accumulated amortization	(2,826)	(2,583)	(200)
Estimated accumulated amortization, 2013	200
Estimated accumulated amortization, 2014	200
Estimated accumulated amortization, 2015	200
Estimated accumulated amortization, 2016	200
Estimated accumulated amortization, 2017	200
Software development [Member]
Schedule of Equity Method Investments [Line Items]
Accumulated amortization	$ (498)	$ (146)
Crossbow manufacturer [Member]
Schedule of Equity Method Investments [Line Items]
Ownership interest	29.00%

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Trade Receivables, Net

12 Months Ended

Dec. 31, 2012

Trade Receivables, Net [Abstract]

Trade Receivables, Net

2. Trade Receivables, Net

Trade receivables consist of the following:

December 31,	2012			2011
Trade receivables	$	44,143		$	43,217
Allowance for doubtful accounts		(300	)		(185	)
Allowance for discounts		(825	)		(807	)
	$	43,018		$	42,225

In 2012, the largest individual trade receivable balances accounted for 17%, 14%, 11%, and 10% of total trade receivables, respectively.

In 2011, the largest individual trade receivable balances accounted for 19%, 15%, 14%, and 12% of total trade receivables, respectively.

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Income Taxes (Schedule of Federal and State Income Tax Provision) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Current
Federal, current	$ 34,941	$ 11,371	$ 11,675
State, current	6,635	3,926	2,814
Current	41,576	15,297	14,489
Deferred
Federal, deferred	(327)	7,948	1,112
State, deferred	231	256	293
Deferred	$ (96)	$ 8,204	$ 1,405

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Trade Receivables, Net (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Accounts, Notes, Loans and Financing Receivable [Line Items]
Trade receivables	44,143	43,217
Allowance for doubtful accounts	(300)	(185)
Allowance for discounts	(825)	(807)
Trade receivables, net	43,018	42,225
Trade receivables [Member] | Customer one [Member]
Accounts, Notes, Loans and Financing Receivable [Line Items]
Percentage of customers	17.00%	19.00%
Trade receivables [Member] | Customer two [Member]
Accounts, Notes, Loans and Financing Receivable [Line Items]
Percentage of customers	14.00%	15.00%
Trade receivables [Member] | Customer three [Member]
Accounts, Notes, Loans and Financing Receivable [Line Items]
Percentage of customers	11.00%	14.00%
Trade receivables [Member] | Customer four [Member]
Accounts, Notes, Loans and Financing Receivable [Line Items]
Percentage of customers	10.00%	12.00%

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Inventories (Tables)

12 Months Ended

Dec. 31, 2012

Inventories [Abstract]

Schedule of Inventories

December 31,	2012			2011
Finished goods	$	3,615		$	4,071
Materials and products in process		50,483			43,622
		54,098			47,693
Adjustment of inventories to a LIFO basis		(38,089	)		(37,476	)
	$	16,009		$	10,217

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Trade Receivables, Net (Tables)

12 Months Ended

Dec. 31, 2012

Trade Receivables, Net [Abstract]

Schedule of Trade Receivables

December 31,	2012			2011
Trade receivables	$	44,143		$	43,217
Allowance for doubtful accounts		(300	)		(185	)
Allowance for discounts		(825	)		(807	)
	$	43,018		$	42,225

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Employee Benefit Plans (Schedule of Amounts Recognized on the Balance Sheet) (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011
Employee Benefit Plans [Abstract]
Accrued benefit liability	$ (19,626)	$ (19,082)
Accumulated other comprehensive loss, net of tax	29,620	27,543
Deferred tax asset	17,396	16,176
Nat amount recognized	$ 27,390	$ 24,637

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Inventories (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011
Inventories [Abstract]
Finished goods	$ 3,615	$ 4,071
Materials and products in process	50,483	43,622
Inventory gross	54,098	47,693
Adjustment of inventories to a LIFO basis	(38,089)	(37,476)
Net inventories	$ 16,009	$ 10,217

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Property, Plant and Equipment (Tables)

12 Months Ended

Dec. 31, 2012

Property, Plant and Equipment [Abstract]

Schedule of Property, Plant and Equipment

December 31,	2012		2011
Land and improvements	$	1,308	$	1,266
Buildings and improvements		29,539		27,961
Machinery and equipment		133,635		111,558
Dies and tools		31,231		28,357
	$	195,713	$	169,142

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Other Assets (Tables)

12 Months Ended

Dec. 31, 2012

Other Assets [Abstract]

Schedule of Other Assets

December 31,	2012			2011
Patents, at cost	$	5,021		$	4,900
Accumulated amortization		(2,826	)		(2,583	)
Deposits on capital items		3,934			1,618
Software development costs, at cost		2,057			2,057
Accumulated amortization		(498	)		(146	)
Investment in equity securities, carried at cost		125			969
Investment in equity securities, equity method		1,206			-
Other		549			474
	$	9,568		$	7,289

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Summary of Significant Accounting Policies

12 Months Ended

Dec. 31, 2012

Summary of Significant Accounting Policies [Abstract]

Summary of Significant Accounting Policies

1. Summary of Significant Accounting Policies

Organization

Sturm, Ruger & Company, Inc. (the "Company") is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of the Company's total sales for the year ended December 31, 2012 were from the firearms segment and export sales represented approximately 3% of firearms sales. The Company's design and manufacturing operations are located in the United States and almost all product content is domestic. The Company's firearms are sold through a select number of independent wholesale distributors principally to the commercial sporting market.

The Company also manufactures and sells investment castings made from steel alloys for both outside customers and internal use in the firearms segment. Investment castings sold to outside customers, either directly to or through manufacturers' representatives, were approximately 1% of the Company's total sales for the year ended December 31, 2012.

Preparation of Financial Statements

The Company follows United States generally accepted accounting principles ("GAAP"). The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

The significant accounting policies described below, together with the notes that follow, are an integral part of the Financial Statements.

Revenue Recognition

Substantially all product sales are sold FOB (free on board) shipping point. Revenue is recognized when product is shipped and the customer takes ownership and assumes the risk of loss. Accruals are made for sales discounts and incentives based on the Company's experience. The Company accounts for cash sales discounts as a reduction in sales and sales incentives as a charge to selling expense. Amounts billed to customers for shipping and handling fees are included in net sales and costs incurred by the Company for the delivery of goods are classified as selling expenses. Federal excise taxes are excluded from net sales.

Cash and Cash Equivalents

The Company considers interest-bearing deposits with financial institutions with remaining maturities of three months or less at the time of acquisition to be cash equivalents.

Accounts Receivable

The Company establishes an allowance for doubtful accounts based on the credit worthiness of its customers and historical experience. While the Company uses the best information available to make its evaluation, future adjustments to the allowance for doubtful accounts may be necessary if there are significant changes in economic and industry conditions or any other factors considered in the Company's evaluation. Bad debt expense has been immaterial during each of the last three years.

Inventories

Substantially all of the Company's inventories are valued at the lower of cost, principally determined by the last-in, first-out (LIFO) method, or market. Elements of cost in inventories include raw materials, direct labor and manufacturing overhead.

Property, Plant, and Equipment

Property, plant, and equipment are carried at cost. Depreciation is computed over useful lives using the straight-line and declining balance methods predominately over 15 years for buildings, 10 years for machinery and equipment and 3 years for tools and dies. When assets are retired, sold or otherwise disposed of, their gross carrying values and related accumulated depreciation are removed from the accounts and a gain or loss on such disposals is recognized when appropriate.

Maintenance and repairs are charged to operations; replacements and improvements are capitalized.

Long-lived Assets

The Company evaluates the carrying value of long-lived assets to be held and used when events or changes in circumstances indicate the carrying value may not be recoverable. In performing this review, the carrying value of the assets is compared to the projected undiscounted cash flows to be generated from the assets. If the sum of the undiscounted expected future cash flows is less than the carrying value of the assets, the assets are considered to be impaired. Impairment losses are measured as the amount by which the carrying value of the assets exceeds their fair value. The Company bases fair value of the assets on quoted market prices if available or, if not available, quoted market prices of similar assets. Where quoted market prices are not available, the Company estimates fair value using the estimated future cash flows generated by the assets discounted at a rate commensurate with the risks associated with the recovery of the assets.

Equity Method Investments

Investee companies that are not consolidated, but over which the Company exercises significant influence, are accounted for under the equity method of accounting. Under the equity method of accounting, an investee company's accounts are not reflected within the Company's Balance Sheets and Statements of Income; however, the Company's share of the earnings or losses of the investee company is reflected in ''Other operating (income) expenses, net'' in the Statements of Income. The Company's carrying value in an investee company is reflected in ''Other assets'' in the Company's Balance Sheets.

Cost Method Investments

Investee companies not accounted for under the consolidation or the equity method of accounting are accounted for under the cost method of accounting. Under this method, the Company's share of the earnings or losses of such Investee companies is not included in the Balance Sheet or Statement of Income. However, impairment charges are recognized in the Statement of Income.

Income Taxes

Income taxes are accounted for using the asset and liability method. Under this method, deferred income taxes are recognized for the tax consequences of "temporary differences" by applying enacted statutory rates applicable to future years to temporary differences between the financial statement carrying amounts and the tax basis of the Company's assets and liabilities.

Product Liability

The Company provides for product liability claims including estimated legal costs to be incurred defending such claims. The provision for product liability claims is charged to cost of products sold.

Advertising Costs

The Company expenses advertising costs as incurred. Advertising expenses for 2012, 2011, and 2010, were $3.4 million, $2.9 million, and $2.3 million, respectively.

Shipping Costs

Costs incurred related to the shipment of products are included in selling expense. Such costs totaled $5.6 million, $3.5 million, and $3.0 million in 2012, 2011, and 2010, respectively.

Research and Development

In 2012, 2011, and 2010, the Company spent approximately $5.9 million, $4.0 million, and $3.2 million, respectively, on research activities relating to the development of new products and the improvement of existing products. Research and development costs are expensed as incurred.

Earnings per Share

Basic earnings per share is based upon the weighted-average number of shares of common stock outstanding during the year. Diluted earnings per share reflect the impact of options, restricted stock units, and deferred stock outstanding using the treasury stock method.

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Trade Accounts Payable and Accrued Expenses (Tables)

12 Months Ended

Dec. 31, 2012

Trade Accounts Payable and Accrued Expenses [Abstract]

Schedule of Trade Accounts Payable and Accrued Expenses

December 31,	2012		2011
Trade accounts payable	$	13,387	$	12,263
Accrued expenses		25,113		16,329
	$	38,500	$	28,592

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Quarterly Results of Operations (Unaudited) (Tables)

12 Months Ended

Dec. 31, 2012

Quarterly Results of Operations (Unaudited) [Abstract]

Schedule of Quarterly Financial Information

	Three Months Ended
	3/31/12		6/30/12		9/29/12		12/31/12
Net Sales	$	112,337	$	119,569	$	118,152	$	141,766
Gross profit		41,793		45,134		42,565		49,461
Net income		15,480		18,014		17,349		19,786
Basic earnings per share		0.81		0.94		0.91		1.03
Diluted earnings per share	$	0.79	$	0.91	$	0.88	$	1.00

	Three Months Ended
	4/02/11		7/02/11		10/01/11		12/31/11
Net Sales	$	75,441	$	79,622	$	80,512	$	93,241
Gross profit		23,995		28,465		29,127		30,172
Net income		7,947		10,813		10,737		10,518
Basic earnings per share		0.42		0.57		0.57		0.55
Diluted earnings per share	$	0.42	$	0.56	$	0.56	$	0.54

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Employee Benefit Plans (Schedule of Funded Status) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Employee Benefit Plans [Abstract]
Funded status	$ (19,626)	$ (19,082)
Unrecognized net actuarial loss	47,016	43,719
Unrecognized prior service cost
Net amount recognized	$ 27,390	$ 24,637

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Compensation Plans (Deferred Stock) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Compensation expense	$ 500	$ 500	$ 300
Non-employee directors [Member] | April 2011 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Deferred stock awards issued			12,902
Non-employee directors [Member] | April 2012 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Deferred stock awards issued		9,487
Non-employee directors [Member] | April 2013 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Deferred stock awards issued	4,542		17,331
Non-employee directors [Member] | April 2014 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Deferred stock awards issued		12,744
Non-employee directors [Member] | April 2015 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Deferred stock awards issued	6,102

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Balance Sheets (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011
Current Assets
Cash and cash equivalents	$ 30,978	$ 81,056
Trade receivables, net	43,018	42,225
Gross inventories	55,827	49,004
Less LIFO reserve	(38,089)	(37,476)
Less excess and obsolescence reserve	(1,729)	(1,311)
Net inventories	16,009	10,217
Deferred income taxes	5,284	5,776
Prepaid expenses and other current assets	1,632	6,968
Total Current Assets	96,921	146,242
Property, plant and equipment	195,713	169,142
Less allowances for depreciation	(129,720)	(116,195)
Net property, plant and equipment	65,993	52,947
Deferred income taxes	2,004	32
Other assets	9,568	7,289
Total Assets	174,486	206,510
Current Liabilities
Trade accounts payable and accrued expenses	38,500	28,592
Product liability	720	1,305
Employee compensation and benefits	15,182	14,882
Workers' compensation	4,600	4,600
Income taxes payable	489	217
Total Current Liabilities	59,491	49,596
Accrued pension liability	19,626	19,082
Product liability	337	441
Contingent liabilities - Note 16
Stockholders' Equity
Additional paid-in capital	15,531	10,454
Retained earnings	123,442	168,981
Less: Treasury stock - at cost 2012 and 2011 - 4,299,434 shares	(37,884)	(37,884)
Accumulated other comprehensive loss	(29,620)	(27,543)
Total Stockholders' Equity	95,032	137,391
Total Liabilities and Stockholders' Equity	174,486	206,510
Nonvoting Common Stock [Member]
Stockholders' Equity
Common Stock
Voting Common Stock [Member]
Stockholders' Equity
Common Stock	$ 23,563	$ 23,383

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Property, Plant and Equipment (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011
Property, Plant and Equipment [Line Items]
Property, plant and equipment	$ 195,713	$ 169,142
Land and improvements [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment	1,308	1,266
Buildings and improvements [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment	29,539	27,961
Machinery and equipment [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment	133,635	111,558
Dies and tools [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment	$ 31,231	$ 28,357

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Statements of Stockholders' Equity (Parentheticals) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Statements of Stockholder's Equity [Abstract]
Deferred tax on pension liability	$ 1,219	$ 4,133	$ 460
Repurchase of common stock, shares		133,400	412,213

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Employee Benefit Plans (Schedule of Pension Weighted Average Asset Allocations) (Details)	Dec. 31, 2012	Dec. 31, 2011
Defined Benefit Plan Disclosure [Line Items]
Asset allocations	100.00%	100.00%
Equity securities [Member]
Defined Benefit Plan Disclosure [Line Items]
Asset allocations	69.00%	67.00%
Debt securities [Member]
Defined Benefit Plan Disclosure [Line Items]
Asset allocations	25.00%	27.00%
Domestic real estate funds [Member]
Defined Benefit Plan Disclosure [Line Items]
Asset allocations	5.00%	5.00%
Money market fund [Member]
Defined Benefit Plan Disclosure [Line Items]
Asset allocations	1.00%	1.00%

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Income Taxes (Tables)

12 Months Ended

Dec. 31, 2012

Income Taxes [Abstract]

Schedule of Federal and State Income Tax Provision

Year ended December 31,	2012					2011				2010
	Current		Deferred			Current		Deferred		Current		Deferred
Federal	$	34,941	$	(327	)	$	11,371	$	7,948	$	11,675	$	1,112
State		6,635		231			3,926		256		2,814		293
	$	41,576	$	(96	)	$	15,297	$	8,204	$	14,489	$	1,405

Schedule of Effective Income Tax Rate Reconciliation

Year ended December 31,	2012			2011			2010
Statutory federal income tax rate		35.0	%		35.0	%		35.0	%
State income taxes, net of federal tax benefit		4.0			4.3			4.6
Domestic production activities deduction		(3.0	)		(1.8	)		(2.7	)
Other items		1.0			(0.5	)		(0.9	)
Effective income tax rate		37.0	%		37.0	%		36.0	%

Schedule of Deferred Tax Assets and Liabilities

December 31,	2012		2011
Deferred tax assets:
Product liability	$	391	$	646
Employee compensation and benefits		3,343		3,374
Allowances for doubtful accounts and discounts		1,123		1,625
Inventories		688		533
Additional minimum pension liability		17,396		16,176
Stock-based compensation		2,116		1,089
Other		859		259
Total deferred tax assets		25,916		23,702
Deferred tax liabilities:
Pension plans		10,205		9,217
Depreciation		8,069		8,401
Other		354		276
Total deferred tax liabilities		18,628		17,894
Net deferred tax assets	$	7,288	$	5,808

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Income Taxes (Narrative) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Income Taxes [Abstract]
Income tax payments	$ 33,000	$ 16,400	$ 14,600

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Quarterly Results of Operations (Unaudited)

12 Months Ended

Dec. 31, 2012

Quarterly Results of Operations (Unaudited) [Abstract]

Quarterly Results of Operations (Unaudited)

15. Quarterly Results of Operations (Unaudited)

The following is a tabulation of the unaudited quarterly results of operations for the two years ended December 31, 2012:

	Three Months Ended
	3/31/12		6/30/12		9/29/12		12/31/12
Net Sales	$	112,337	$	119,569	$	118,152	$	141,766
Gross profit		41,793		45,134		42,565		49,461
Net income		15,480		18,014		17,349		19,786
Basic earnings per share		0.81		0.94		0.91		1.03
Diluted earnings per share	$	0.79	$	0.91	$	0.88	$	1.00

	Three Months Ended
	4/02/11		7/02/11		10/01/11		12/31/11
Net Sales	$	75,441	$	79,622	$	80,512	$	93,241
Gross profit		23,995		28,465		29,127		30,172
Net income		7,947		10,813		10,737		10,518
Basic earnings per share		0.42		0.57		0.57		0.55
Diluted earnings per share	$	0.42	$	0.56	$	0.56	$	0.54

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Earnings Per Share (Tables)

12 Months Ended

Dec. 31, 2012

Earnings Per Share [Abstract]

Schedule of Reconciliation of Numerator and Denominator for Basic and Diluted Earnings Per Share

Year ended December 31,	2012		2011		2010
Numerator:
Net income	$	70,629	$	40,015	$	28,255
Denominator:
Weighted average number of common shares outstanding - Basic		19,160,849		18,919,489		19,032,557
Dilutive effect of options and restricted stock units outstanding under the Company's employee compensation plans		474,392		232,909		266,636
Weighted average number of common shares outstanding - Diluted		19,635,241		19,152,398		19,299,193

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Financial Instruments

12 Months Ended

Dec. 31, 2012

Financial Instruments [Abstract]

Financial Instruments

17. Financial Instruments

The Company does not hold or issue financial instruments for trading or hedging purposes, nor does it hold interest rate, leveraged, or other types of derivative financial instruments. Fair values of accounts receivable, accounts payable, accrued expenses and income taxes payable reflected in the December 31, 2012 and 2011 balance sheets approximate carrying values at those dates.

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Stock Repurchases (Narrative) (Details) (USD $) In Thousands, unless otherwise specified	6 Months Ended	12 Months Ended
	Jan. 29, 2011	Dec. 31, 2012
Equity, Class of Treasury Stock [Line Items]
Amount authorized for share repurchases	$ 8,000	$ 8,000

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Statements of Cash Flows (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Operating Activities
Net income	$ 70,629	$ 40,015	$ 28,255
Adjustments to reconcile net income to cash provided by operating activities:
Depreciation and amortization	14,888	12,148	9,207
Stock-based compensation	4,718	2,953	2,589
Excess and obsolescence inventory reserve	761	(234)	(1,057)
Loss (gain) on sale of assets	(944)	(26)	22
Deferred income taxes	(1,480)	8,205	493
Impairment charge	(1,134)
Changes in operating assets and liabilities:
Trade receivables	(793)	(10,660)	(6,516)
Inventories	(6,553)	(156)	888
Trade accounts payable and accrued expenses	9,908	11,807	3,932
Employee compensation and benefits	(4,345)	3,959	(1,967)
Product liability	(689)	724	(1,060)
Prepaid expenses, other assets and other liabilities	1,947	(10,961)	(1,333)
Income taxes payable	272	(365)	(962)
Cash provided by operating activities	87,185	57,409	32,491
Investing Activities
Property, plant and equipment additions	(27,282)	(22,135)	(19,409)
Purchases of short-term investments	(59,966)	(122,978)	(164,966)
Proceeds from sales or maturities of short-term investments	59,966	175,471	163,214
Proceeds from sale of assets	1,003	319	21
Cash (used for) provided by investing activities	(26,279)	30,677	(21,140)
Financing Activities
Dividends paid	(111,523)	(8,159)	(6,317)
Tax benefit from exercise of stock options	3,474	3,855	1,923
Repurchase of common stock		(1,999)	(5,718)
Payment of employee withholding tax related to share-based compensation	(3,083)	(5,859)	(1,115)
Proceeds from exercise of stock options	148
Cash used for financing activities	(110,984)	(12,162)	(11,227)
(Decrease) increase in cash and cash equivalents	(50,078)	75,924	124
Cash and cash equivalents at beginning of period	81,056	5,132	5,008
Cash and cash equivalents at end of period	$ 30,978	$ 81,056	$ 5,132

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Balance Sheets (Parenthetical) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Treasury stock, shares	4,299,434	4,299,434
Nonvoting Common Stock [Member]
Common Stock, par value per share	1.0	1.0
Common Stock, shares authorized	50,000	50,000
Common Stock, shares issued
Voting Common Stock [Member]
Common Stock, par value per share	1.0	1.0
Common Stock, shares authorized	40,000,000	40,000,000
Common Stock, shares issued	23,562,422	23,382,566
Common Stock, shares outstanding	19,262,988	19,083,132

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Income Taxes

12 Months Ended

Dec. 31, 2012

Income Taxes [Abstract]

Income Taxes

10. Income Taxes

The Company files income tax returns in the U.S. federal jurisdiction and various state jurisdictions. With few exceptions, the Company is no longer subject to U.S. federal and state income tax examinations by tax authorities for years before 2008.

The federal and state income tax provision consisted of the following:

Year ended December 31,	2012					2011				2010
	Current		Deferred			Current		Deferred		Current		Deferred
Federal	$	34,941	$	(327	)	$	11,371	$	7,948	$	11,675	$	1,112
State		6,635		231			3,926		256		2,814		293
	$	41,576	$	(96	)	$	15,297	$	8,204	$	14,489	$	1,405

The effective income tax rate varied from the statutory federal income tax rate as follows:

Year ended December 31,	2012			2011			2010
Statutory federal income tax rate		35.0	%		35.0	%		35.0	%
State income taxes, net of federal tax benefit		4.0			4.3			4.6
Domestic production activities deduction		(3.0	)		(1.8	)		(2.7	)
Other items		1.0			(0.5	)		(0.9	)
Effective income tax rate		37.0	%		37.0	%		36.0	%

Significant components of the Company's deferred tax assets and liabilities are as follows:

December 31,	2012		2011
Deferred tax assets:
Product liability	$	391	$	646
Employee compensation and benefits		3,343		3,374
Allowances for doubtful accounts and discounts		1,123		1,625
Inventories		688		533
Additional minimum pension liability		17,396		16,176
Stock-based compensation		2,116		1,089
Other		859		259
Total deferred tax assets		25,916		23,702
Deferred tax liabilities:
Pension plans		10,205		9,217
Depreciation		8,069		8,401
Other		354		276
Total deferred tax liabilities		18,628		17,894
Net deferred tax assets	$	7,288	$	5,808

Changes in deferred tax assets relating to the additional minimum pension liability are not charged to expense and are therefore not included in the deferred tax provision; instead they are charged to other comprehensive income.

The Company made income tax payments of approximately $33.0 million, $16.4 million, and $14.6 million, during 2012, 2011, and 2010, respectively. The Company expects to realize its deferred tax assets through tax deductions against future taxable income or carry back against taxes previously paid.

The Company does not believe it has included any "uncertain tax positions" in its federal income tax return or any of the state income tax returns it is currently filing. The Company has made an evaluation of the potential impact of additional state taxes being assessed by jurisdictions in which the Company does not currently consider itself liable. The Company does not anticipate that such additional taxes, if any, would result in a material change to its financial position.

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Document and Entity Information (USD $) In Thousands, except Share data, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Feb. 15, 2013	Jun. 30, 2012
Document and Entity Information [Abstract]
Document Type	10-K
Amendment Flag	false
Document Period End Date	Dec. 31, 2012
Entity Registrant Name	STURM RUGER & CO INC
Entity Central Index Key	0000095029
Trading Symbol	RGR
Current Fiscal Year End Date	--12-31
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	FY
Entity Filer Category	Large Accelerated Filer
Entity Voluntary Filers	No
Entity Well-Known Seasoned Issuer	No
Entity Current Reporting Status	Yes
Entity Common Stock, Shares Outstanding		19,263,000
Entity Public Float			$ 743,661,000

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Earnings Per Share

12 Months Ended

Dec. 31, 2012

Earnings Per Share [Abstract]

Earnings Per Share

11. Earnings Per Share

Set forth below is a reconciliation of the numerator and denominator for basic and diluted earnings per share calculations for the periods indicated:

Year ended December 31,	2012		2011		2010
Numerator:
Net income	$	70,629	$	40,015	$	28,255
Denominator:
Weighted average number of common shares outstanding - Basic		19,160,849		18,919,489		19,032,557
Dilutive effect of options and restricted stock units outstanding under the Company's employee compensation plans		474,392		232,909		266,636
Weighted average number of common shares outstanding - Diluted		19,635,241		19,152,398		19,299,193

The dilutive effect of outstanding options and restricted stock units is calculated using the treasury stock method. The weighted average number of common shares outstanding decreased from the previous year in 2011 and 2010 as a result of the Company's stock repurchase plans, which were authorized by the Board of Directors in 2008 and 2010. See Note 12 for further information.

There are no anti-dilutive stock options in 2012, 2011, and 2010 because the closing price of the Company's stock on December 31, 2012, 2011, and 2010 exceeded the strike price of all outstanding options on that date.

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Subsequent Events (Details) (Subsequent Event [Member], USD $)	Feb. 11, 2013
Subsequent Event [Member]
Subsequent Event [Line Items]
Dividend authorized	$ 0.404

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Statements of Income and Comprehensive Income (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Segment Reporting Information [Line Items]
Net Sales	$ 491,824	$ 328,816	$ 255,206
Cost of products sold	312,871	217,058	171,224
Gross profit	178,953	111,758	83,982
Operating expenses:
Selling	38,363	28,691	23,517
General and administrative	29,231	20,970	16,652
Other operating expenses (income), net	293	(319)	420
Total operating expenses	67,887	49,342	40,589
Operating income	111,066	62,416	43,393
Other income:
Royalty income	824	873	429
Interest income	34	29	48
Interest expense	(95)	(110)	(143)
Other income, net	280	308	422
Total other income, net	1,043	1,100	756
Income before income taxes	112,109	63,516	44,149
Income taxes	41,480	23,501	15,894
Net income	70,629	40,015	28,255
Other comprehensive (loss) income, net of tax:
Defined benefit pension plans	(2,077)	(7,895)	714
Comprehensive income	68,552	32,120	28,969
Basic earnings per share	$ 3.69	$ 2.12	$ 1.48
Fully diluted earnings per share	$ 3.6	$ 2.09	$ 1.46
Cash dividends per share	$ 5.8	$ 0.43	$ 0.33
Firearms [Member]
Segment Reporting Information [Line Items]
Net Sales	484,933	324,200	251,680
Other income:
Income before income taxes	113,660	66,484	48,160
Net castings sales [Member]
Segment Reporting Information [Line Items]
Net Sales	$ 6,891	$ 4,616	$ 3,526

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Other Assets

12 Months Ended

Dec. 31, 2012

Other Assets [Abstract]

Other Assets

5. Other Assets

Other assets consist of the following:

December 31,	2012			2011
Patents, at cost	$	5,021		$	4,900
Accumulated amortization		(2,826	)		(2,583	)
Deposits on capital items		3,934			1,618
Software development costs, at cost		2,057			2,057
Accumulated amortization		(498	)		(146	)
Investment in equity securities, carried at cost		125			969
Investment in equity securities, equity method		1,206			-
Other		549			474
	$	9,568		$	7,289

The capitalized cost of patents is amortized using the straight-line method over their useful lives. The cost of patent amortization was $0.2 million in each 2012, 2011, and 2010. The estimated annual patent amortization cost for each of the next five years is $0.2 million. Costs incurred to maintain existing patents are charged to expense in the year incurred.

Software development costs were incurred to develop and implement an integrated ERP system prior to the time the system became operational. These costs are being amortized using the straight line method over a period of sixty months. Costs incurred subsequent to the system becoming operational are being expensed. The cost of software development cost amortization was $0.4 million and $0.1 million in 2012 and 2011, respectively. There was no amortization for software development costs in 2010.

The investment in equity securities carried at cost was evaluated for impairment as of December 31, 2012 and it was determined that the investment has been impaired and that the impairment is other than temporary. As a result, the Company recognized an impairment loss of $1.1 million in 2012.

The investment in equity securities accounted for on the equity method of accounting consists of a 29% interest in a crossbow manufacturer. The Company recognized an immaterial loss related to this investment in 2012 and did not receive any dividends from this investment in 2012.

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Property, Plant and Equipment

12 Months Ended

Dec. 31, 2012

Property, Plant and Equipment [Abstract]

Property, Plant and Equipment

4. Property, Plant and Equipment

Property, plant and equipment consist of the following:

December 31,	2012		2011
Land and improvements	$	1,308	$	1,266
Buildings and improvements		29,539		27,961
Machinery and equipment		133,635		111,558
Dies and tools		31,231		28,357
	$	195,713	$	169,142

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Contingent Liabilities

12 Months Ended

Dec. 31, 2012

Contingent Liabilities [Abstract]

Contingent Liabilities

16. Contingent Liabilities

As of December 31, 2012, the Company was a defendant in approximately two (2) lawsuits and was aware of certain other such claims. Lawsuits in which the Company is involved generally fall into one of three categories: traditional product litigation, municipal litigation, and commercial litigation, discussed in turn below.

Traditional Product Liability Litigation

One of the two lawsuits mentioned above involves claims for damages related to allegedly defective product design and/or manufacture and/or inadequate warnings. The lawsuit stems from a specific incident of personal injury and is based on traditional product liability theories such as strict liability, negligence and/or breach of warranty. The Company management believes that the allegations in this case are unfounded, and that the incident was caused by the negligence and/or misuse of the firearm by third parties or the claimant, and that there should be no recovery against the Company.

Municipal Litigation

Municipal litigation generally includes those cases brought by cities or other governmental entities and individuals against firearms manufacturers, distributors and retailers seeking to recover damages allegedly arising out of the misuse of firearms by third-parties in the commission of homicides, suicides and other shootings involving juveniles and adults.

The only remaining lawsuit of this type was filed by the City of Gary in Indiana State Court over ten years ago. The complaint seeks damages, among other things, for the costs of medical care, police and emergency services, public health services, and other services as well as punitive damages. In addition, nuisance abatement and/or injunctive relief is sought to change the design, manufacture, marketing, and distribution practices of the various defendants. The suit alleges, among other claims, negligence in the design of products, public nuisance, negligent distribution and marketing, negligence per se and deceptive advertising. The case does not allege a specific injury to a specific individual as a result of the misuse or use of any of the Company's products.

After a long procedural history, the case was scheduled for trial on June 15, 2009. The case was not tried on that date and no subsequent scheduling order was entered. There has been no activity since that time.

Commercial Litigation

From time to time, the Company may be involved in commercial disputes that result in litigation. These disputes run the gamut and may involve intellectual property, real property, supply or distribution agreements, contract disputes, or other, general commercial matters. As of December 31, 2012, the Company was not involved in any such lawsuits.

Summary of Claimed Damages and Explanation of Product Liability Accruals

Punitive damages, as well as compensatory damages, are demanded in certain of the lawsuits and claims. Aggregate claimed amounts presently exceed product liability accruals and applicable insurance coverage. For claims made after July 10, 2000, coverage is provided on an annual basis for losses exceeding $5 million per claim, or an aggregate maximum loss of $10 million annually, except for certain new claims which might be brought by governments or municipalities after July 10, 2000, which are excluded from coverage.

The Company management monitors the status of known claims and the product liability accrual, which includes amounts for asserted and unasserted claims. While it is not possible to forecast the outcome of litigation or the timing of costs, in the opinion of management, after consultation with special and corporate counsel, there is a remote likelihood that litigation, including punitive damage claims, will have a material adverse effect on the financial position of the Company, but may have a material impact on the Company's financial results for a particular period.

Product liability claim payments are made when appropriate if, as, and when claimants and the Company reach agreement upon an amount to finally resolve all claims. Legal costs are paid as the lawsuits and claims develop, the timing of which may vary greatly from case to case. A time schedule cannot be determined in advance with any reliability concerning when payments will be made in any given case.

Provision is made for product liability claims based upon many factors related to the severity of the alleged injury and potential liability exposure, based upon prior claim experience. Because our experience in defending these lawsuits and claims is that unfavorable outcomes are typically not probable or estimable, only in rare cases is an accrual established for such costs. In most cases, an accrual is established only for estimated legal defense costs. Product liability accruals are periodically reviewed to reflect then-current estimates of possible liabilities and expenses incurred to date and reasonably anticipated in the future. Threatened product liability claims are reflected in our product liability accrual on the same basis as actual claims; i.e., an accrual is made for reasonably anticipated possible liability and claims-handling expenses on an ongoing basis.

A range of reasonably possible loss relating to unfavorable outcomes cannot be made. However, in product liability cases in which a dollar amount of damages is claimed, the amount of damages claimed, which totaled $0.0 million and $5.4 million at December 31, 2012 and 2011, respectively, are set forth as an indication of possible maximum liability that the Company might be required to incur in these cases (regardless of the likelihood or reasonable probability of any or all of this amount being awarded to claimants) as a result of adverse judgments that are sustained on appeal.

As of December 31, 2012 and 2011, the Company was a defendant in 2 and 3 lawsuits, respectively, involving its products and is aware of other such claims. During 2012 and 2011, respectively, 2 and 1 claims were filed against the Company, 3 and 0 claims were dismissed, and no claims were settled in either year.

The Company's product liability expense was $0.2 million in 2012 and $1.6 million in 2011. This expense includes the cost of outside legal fees, insurance, and other expenses incurred in the management and defense of product liability matters.

A roll-forward of the product liability reserve and detail of product liability expense for the three years ended December 31, 2012 follows:

Balance Sheet Roll-forward for Product Liability Reserve

						Cash Payments
	Balance Beginning of Year (a)		Accrued Legal Expense (Income) (b)			Legal Fees (c)			Settlements (d)			Balance End of Year (a)
2010		2,082		(834	)		(64	)		(162	)		1,022
2011		1,022		755			(31	)		-			1,746
2012		1,746		(633	)		(52	)		(4	)		1,057

Income Statement Detail for Product Liability Expense

	Accrued Legal Expense (b)			Insurance Premium Expense (e)		Total Product Liability Expense
2010		(834	)		843		9
2011		755			862		1,617
2012		(633	)		810		177

Notes

(a) The beginning and ending liability balances represent accrued legal fees only. Settlements and administrative costs are expensed as incurred. Only in rare instances is an accrual established for settlements.

(b) The expense accrued in the liability is for legal fees only. In 2010 and 2012, the costs incurred related to cases that were settled or dismissed were less than the amounts accrued for these cases in prior years.

(c) Legal fees represent payments to outside counsel related to product liability matters.

(d) Settlements represent payments made to plaintiffs or allegedly injured parties in exchange for a full and complete release of liability.

(e) Insurance expense represents the cost of insurance premiums.

There were no insurance recoveries during any of the above years.

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Stock Repurchases

12 Months Ended

Dec. 31, 2012

Stock Repurchases [Abstract]

Stock Repurchases

12. Stock Repurchases

In the third quarter of 2010 and the first quarter of 2011 the Company repurchased shares of its common stock. Details of these purchases are as follows:

Period	Total Number of Shares Purchased		Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Program		Maximum Dollar Value of Shares that May Yet Be Purchased Under the Program
8/3/10-8/31/10		339,000	$	14.08		339,000
9/1/10-9/22/10		73,000	$	12.92		73,000
1/4/11-1/29/11		133,400	$	14.94		133,400
Total		545,400	$	14.15		545,400	$	8,000,000

All of these purchases were made with cash held by the Company and no debt was incurred.

At December 31, 2012, $8.0 million remained authorized for share repurchases.

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Employee Benefit Plans

12 Months Ended

Dec. 31, 2012

Employee Benefit Plans [Abstract]

Employee Benefit Plans

8. Employee Benefit Plans

The Company has migrated its retirement benefits from defined-benefit pension plans to defined-contribution retirement plans, utilizing its current 401(k) plan. The Company sponsored two qualified defined-benefit pension plans that covered substantially all employees. A third defined-benefit pension plan is non-qualified and covered certain executive officers of the Company. The Company also sponsors a defined-contribution 401(k) plan that covers substantially all employees.

Defined-Benefit Plans

In 2007, the Company amended its hourly and salaried defined-benefit pension plans so that employees no longer accrued benefits under them after December 31, 2007. This action "froze" the benefits for all employees and prevented future hires from joining the plans, effective December 31, 2007. Currently, the Company provides supplemental discretionary contributions to substantially all employees' individual 401(k) accounts.

Minimum contributions of $2.6 million were required for the defined-benefit plans for 2012. The Company contributed $3 million and $2 million in 2012 and 2011, respectively.

In future years, the Company may again be required to make cash contributions to the two defined-benefit pension plans. The annual contributions will be based on the amount of the unfunded plan liabilities derived from the frozen benefits and will not include liabilities for any future accrued benefits for any new or existing participants. The total amount of these future cash contributions will depend on the investment returns generated by the plans' assets and the then-applicable discount rates used to calculate the plans' liabilities.

The Company plans to contribute approximately $3 million in 2013, but will increase the amount of the contribution if required to do so. The intent of these contributions is to reduce the amount of time that the Company will be required to continue to operate the frozen plans. The ongoing cost of running the plans (even if frozen) is approximately $0.4 million per year, which includes PBGC premiums, actuary and audit fees, and other expenses.

The measurement dates of the assets and liabilities of all plans presented for 2012 and 2011 were December 31, 2012 and December 31, 2011, respectively.

Summarized information on the Company's defined-benefit pension plans is as follows:

Obligations and Funded Status at December 31,	2012			2011
Change in Benefit Obligation
Benefit obligation at beginning of year	$	77,230		$	68,793
Service cost		-			-
Interest cost		3,574			3,545
Actuarial loss		7,745			7,662
Benefits paid		(3,033	)		(2,770	)
Benefit obligation at end of year		85,516			77,230
Change in Plan Assets
Fair value of plan assets at beginning of year		58,148			59,423
Actual return on plan assets		7,619			(661	)
Employer contributions		3,156			2,156
Benefits paid		(3,033	)		(2,770	)
Fair value of plan assets at end of year		65,890			58,148
Funded Status
Funded status		(19,626	)		(19,082	)
Unrecognized net actuarial loss		47,016			43,719
Unrecognized prior service cost		-			-
Net amount recognized	$	27,390		$	24,637

Weighted Average Assumptions for the years ended December 31,	2012			2011
Discount rate		4.75	%		5.25	%
Expected long-term return on plan assets		8.00	%		8.00	%
Rate of compensation increases		N/A			N/A

Components of Net Periodic Pension Cost	2012			2011
Service cost	$	-		$	-
Interest cost		3,574			3,545
Expected return on assets		(4,650	)		(4,738	)
Recognized gains		1,481			1,034
Prior service cost recognized		-			-
Net periodic pension cost	$	405		$	(159	)

Amounts Recognized on the Balance Sheet	2012			2011
Accrued benefit liability	$	(19,626	)	$	(19,082	)
Accumulated other comprehensive loss, net of tax		29,620			27,543
Deferred tax asset		17,396			16,176
	$	27,390		$	24,637

Weighted Average Assumptions as of December 31,	2012			2011
Discount rate		4.00	%		4.75	%
Rate of compensation increases		N/A			N/A

Information for Pension Plans with an Accumulated Benefit Obligation in excess of plan assets	2012		2011
Projected benefit obligation	$	85,516	$	77,230
Accumulated benefit obligation	$	85,516	$	77,230
Fair value of plan assets	$	65,890	$	58,148

Pension Weighted Average Asset Allocations as of December 31,	2012			2011
Debt securities		25	%		27	%
Equity securities		69	%		67	%
Real estate		5	%		5	%
Money market funds		1	%		1	%
		100	%		100	%

The estimated future benefit payments for the defined-benefit plans for each of the next five years and the total amount for years six through ten, are as follows: 2013-$3.4 million, 2014-$3.6 million, 2015-$3.8 million, 2016-$4.0 million, 2017-$4.1 million and for the five year period ending 2021-$22.7 million.

The Company determines the expected return on plan assets based on the target asset allocations. In addition, the historical returns of the plan assets are also considered in arriving at the expected rate of return.

The Company recorded an additional minimum pension liability adjustment, net of tax, which decreased comprehensive income by $2.1 million and $7.9 million in 2012 and 2011 and increased comprehensive income by $0.7 million in 2010, respectively.

Plan Assets

The current investment objective is to produce income and long-term appreciation through a target asset allocation of 35% debt securities and other fixed income investments including cash and short-term instruments, and 65% equity investments, to provide for the current and future benefit payments of the plans. The pension plans are not invested in the common stock of the Company.

The Company adopted the provisions of the Financial Accounting Standard Board's Accounting Standards Codification 821.10 ("ASC 820.10") which defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. The Company has determined that all financial assets of both its defined-benefit pension plans are level 2 in the fair value hierarchy established by ASC 820.10. The valuation of level 2 assets are based on inputs, other than quoted prices in active markets, that are either directly or indirectly observable for the assets.

The disclosures focus on the inputs used to measure fair value. The following is a description of the valuation methodologies used to measure the plans' assets at fair value:

Pooled separate accounts: Valued at the net asset value ("NAV") of units held by the plans at year end, which is determined by aggregating the quoted market values of the underlying assets.

Money market funds: Valued at the NAV of shares held by the plans at year end, which is generally intended to equal one dollar per share.

The following table sets forth the defined-benefit plans' assets at fair value:

December 31,	2012		2011
Pooled separate accounts:
Equity securities:
U.S. small cap equity funds	$	7,637	$	6,742
U.S. mid-cap equity funds		18,626		16,037
U.S. large-cap equity funds		5,848		5,236
International equity funds		13,083		11,229
Domestic real estate funds		3,640		3,136
Fixed income securities:
Corporate bond funds		16,510		15,459
Money market fund		546		309
	$	65,890	$	58,148

Defined-Contribution Plans

Prior to 2007, the Company also sponsored two qualified defined-contribution plans that covered substantially all of its hourly and salaried employees. Effective January 1, 2007, the qualified defined-contribution plans were merged into a single 401(k) plan. Under the terms of the 401(k) plan, the Company matches a certain portion of employee contributions. Expenses related to matching employee contributions to the 401(k) plan were $2.3 million, $2.0 million, and $1.8 million in 2012, 2011, and 2010, respectively.

Additionally, in 2012, 2011, and 2010 the Company provided supplemental discretionary contributions to the individual 401(k) accounts of substantially all employees. Each employee received a supplemental contribution to their account based on a uniform percentage of qualifying compensation established annually. The cost of these supplemental contributions totaled $3.3 million, $2.1 million, and $1.8 million in 2012, 2011, and 2010, respectively.

Non-Qualified Plan

The Company also sponsors a non-qualified defined-contribution plan, the Supplemental Executive Retirement Plan, which covered certain of its salaried employees. Only one participant, who is retired, remains in this plan.

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Employee Benefit Plans (Schedule of Defined Benefit Plans' Assets at Fair Value) (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets	$ 65,890	$ 58,148	$ 59,423
U.S. small cap equity funds [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets	7,637	6,742
U.S. mid-cap equity funds [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets	18,626	16,037
U.S. large-cap equity funds [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets	5,848	5,236
International equity funds [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets	13,083	11,229
Domestic real estate funds [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets	3,640	3,136
Corporate bond funds [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets	16,510	15,459
Money market fund [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets	$ 546	$ 309

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Trade Accounts Payable and Accrued Expenses

12 Months Ended

Dec. 31, 2012

Trade Accounts Payable and Accrued Expenses [Abstract]

Trade Accounts Payable and Accrued Expenses

6. Trade Accounts Payable and Accrued Expenses

Trade accounts payable and accrued expenses consist of the following:

December 31,	2012		2011
Trade accounts payable	$	13,387	$	12,263
Accrued expenses		25,113		16,329
	$	38,500	$	28,592

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Line of Credit

12 Months Ended

Dec. 31, 2012

Line of Credit [Abstract]

Line of Credit

7. Line of Credit

In December 2007, the Company established an unsecured $25 million revolving line of credit with a bank. This facility is renewable annually. The credit facility remained unused throughout 2011 and 2012. Borrowings under this facility would bear interest at LIBOR (0.843% at December 31, 2012) plus 200 basis points and the Company is charged three-eighths of a percent (0.375%) per year on the unused portion. At December 31, 2012 and 2011, the Company was in compliance with the terms and covenants of the credit facility.

In February 2013, the Company amended its credit facility to increase the availability to $40 million and extend the expiration date from June 15, 2013 to June 15, 2014.

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Other Operating Expenses (Income), net

12 Months Ended

Dec. 31, 2012

Other Operating Expenses (Income), net [Abstract]

Other Operating Expenses (Income), net

9. Other Operating Expenses (Income), net

Other operating expenses (income), net consist of the following:

Year ended December 31,	2012			2011			2010
(Gain) loss on sale of operating assets	$	(27	)	$	(83	)	$	22
Frozen defined-benefit pension plan expense (income)		320			(236	)		398
Total other operating expenses (income), net	$	293		$	(319	)	$	420

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Income Taxes (Schedule of Deferred Tax Assets and Liabilities) (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011
Deferred tax assets:
Product liability	$ 391	$ 646
Employee compensation and benefits	3,343	3,374
Allowances for doubtful accounts and discounts	1,123	1,625
Inventories	688	533
Additional minimum pension liability	17,396	16,176
Stock-based compensation	2,116	1,089
Other	859	259
Total deferred tax assets	25,916	23,702
Deferred tax liabilities:
Pension and other benefits	10,205	9,217
Depreciation	8,069	8,401
Other	354	276
Total deferred tax liabilities	18,628	17,894
Net deferred tax assets	$ 7,288	$ 5,808

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Earnings Per Share (Details) (USD $) In Thousands, except Share data, unless otherwise specified	3 Months Ended								12 Months Ended
	Dec. 31, 2012	Sep. 29, 2012	Jun. 30, 2012	Mar. 31, 2012	Dec. 31, 2011	Oct. 01, 2011	Jul. 02, 2011	Apr. 02, 2011	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Numerator:
Net income	$ 19,786	$ 17,349	$ 18,014	$ 15,480	$ 10,518	$ 10,737	$ 10,813	$ 7,947	$ 70,629	$ 40,015	$ 28,255
Denominator:
Weighted average number of common shares outstanding - Basic									19,160,849	18,919,489	19,032,557
Dilutive effect of options and restricted stock units outstanding under the Company's employee compensation plans									474,392	232,909	266,636
Weighted average number of common shares outstanding - Diluted									19,635,241	19,152,398	19,299,193

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Income Taxes (Schedule of Effective Income Tax Rate Reconciliation) (Details)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Income Taxes [Abstract]
Statutory federal income tax rate	35.00%	35.00%	35.00%
State income taxes, net of federal tax benefit	4.00%	4.30%	4.60%
Domestic production activities deduction	(3.00%)	(1.80%)	(2.70%)
Other items	1.00%	(0.50%)	(0.90%)
Effective income tax rate	37.00%	37.00%	36.00%

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Other Operating Expenses (Income), net (Tables)

12 Months Ended

Dec. 31, 2012

Other Operating Expenses (Income), net [Abstract]

Schedule of Other Operating Expenses (Income), Net

Year ended December 31,	2012			2011			2010
(Gain) loss on sale of operating assets	$	(27	)	$	(83	)	$	22
Frozen defined-benefit pension plan expense (income)		320			(236	)		398
Total other operating expenses (income), net	$	293		$	(319	)	$	420

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Employee Benefit Plans (Reconciliation of Change in Benefit Obligation) (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Employee Benefit Plans [Abstract]
Benefit obligation at beginning of year	$ 77,230	$ 68,793
Service cost
Interest cost	3,574	3,545
Actuarial loss	774	7,662
Benefits paid	(3,033)	(2,770)
Benefit obligation at end of year	$ 85,516	$ 77,230

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Operating Segment Information

12 Months Ended

Dec. 31, 2012

Operating Segment Information [Abstract]

Operating Segment Information

14. Operating Segment Information

The Company has two reportable operating segments: firearms and investment castings. The firearms segment manufactures and sells rifles, pistols, and revolvers principally to a number of federally-licensed, independent wholesale distributors primarily located in the United States. The investment castings segment manufactures and sells steel investment castings.

Corporate segment income relates to interest income on short-term investments, the sale of non-operating assets, and other non-operating activities. Corporate segment assets consist of cash and short-term investments and other non-operating assets.

The Company evaluates performance and allocates resources, in part, based on profit and loss before taxes. The accounting policies of the reportable segments are the same as those described in the summary of significant accounting policies (see Note 1). Intersegment sales are recorded at the Company's cost plus a fixed profit percentage.

Year ended December 31,	2012			2011			2010
Net Sales
Firearms	$	484,933		$	324,200		$	251,680
Castings
Unaffiliated		6,891			4,616			3,526
Intersegment		26,462			18,122			14,677
		33,353			22,738			18,203
Eliminations		(26,462	)		(18,122	)		(14,677	)
	$	491,824		$	328,816		$	255,206
Income (Loss) Before Income Taxes
Firearms	$	113,660		$	66,484		$	48,160
Castings		(1,858	)		(2,254	)		(1,637	)
Corporate		307			(714	)		(2,374	)
	$	112,109		$	63,516		$	44,149
Identifiable Assets
Firearms	$	120,879		$	103,545		$	82,179
Castings		6,467			5,290			4,683
Corporate		47,140			97,675			70,899
	$	174,486		$	206,510		$	157,761
Depreciation
Firearms	$	13,413		$	11,373		$	8,502
Castings		823			775			705
	$	14,236		$	12,148		$	9,207
Capital Expenditures
Firearms	$	26,773		$	20,719		$	18,904
Castings		509			1,416			505
	$	27,282		$	22,135		$	19,409

In 2012, the Company's largest customers and the percent of total sales they represented were as follows: Davidson's-17%; Jerry's/Ellett Brothers-14%; Lipsey's-13%; and Sports South-12%

In 2011, the Company's largest customers and the percent of total sales they represented were as follows: Jerry's/Ellett Brothers-15%; Davidson's-14%; Sports South-12%; and Lipsey's-12%.

In 2010, the Company's largest customers and the percent of total sales they represented were as follows: Jerry's/Ellett Brothers-16%; Davidson's-12%; Lipsey's-11%; and Sports South-11%.

The Company's assets are located entirely in the United States and domestic sales represent greater than 94% of total sales in 2012, 2011, and 2010.

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Schedule II-Valuation and Qualifying Accounts

12 Months Ended

Dec. 31, 2012

Schedule II-Valuation and Qualifying Accounts [Abstract]

Schedule II-Valuation and Qualifying Accounts

Sturm, Ruger & Company, Inc.

Item 15(a)-Financial Statement Schedule

Schedule II-Valuation and Qualifying Accounts

(In Thousands)

COL. A	COL. B		COL. C				COL. D			COL. E
			ADDITIONS
Description	Balance at Beginning of Period		(1) Charged (Credited) to Costs and Expenses			(2) Charged to Other Accounts -Describe	Deductions			Balance at End of Period
Deductions from asset accounts:
Allowance for doubtful accounts:
Year ended December 31, 2012	$	185	$	115						$	300
Year ended December 31, 2011	$	277					$	92	(a)	$	185
Year ended December 31, 2010	$	209	$	68						$	277
Allowance for discounts:
Year ended December 31, 2012	$	807	$	10,679			$	10,661	(b)	$	825
Year ended December 31, 2011	$	627	$	6,148			$	5,968	(b)	$	807
Year ended December 31, 2010	$	492	$	5,520			$	5,385	(b)	$	627
Excess and obsolete inventory reserve:
Year ended December 31, 2012	$	1,311	$	761			$	343	(c)	$	1,729
Year ended December 31, 2011	$	1,545	$	(234	)		$	0	(c)	$	1,311
Year ended December 31, 2010	$	2,727	$	(1,057	)		$	125	(c)	$	1,545

(a) Accounts written off

(b) Discounts taken

(c) Inventory written off

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Line of Credit (Details) (USD $) In Thousands, unless otherwise specified	1 Months Ended
	Feb. 28, 2013	Dec. 31, 2007
Line of Credit Facility [Line Items]
Credit facility with a bank	40,000	25,000
Credit Facility [Member]
Line of Credit Facility [Line Items]
Description of interest rate of credit facility		LIBOR
Line of credit interest rate (in percent)		0.843%
Line of credit basis points		2.00%
Line of credit unused portion per year (in percent)		0.375%
Revolving credit facility, expiration date	Jun. 15, 2014

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Contingent Liabilities (Tables)

12 Months Ended

Dec. 31, 2012

Contingent Liabilities [Abstract]

Reconciliation of Product Liability Reserve

Balance Sheet Roll-forward for Product Liability Reserve

						Cash Payments
	Balance Beginning of Year (a)		Accrued Legal Expense (Income) (b)			Legal Fees (c)			Settlements (d)			Balance End of Year (a)
2010		2,082		(834	)		(64	)		(162	)		1,022
2011		1,022		755			(31	)		-			1,746
2012		1,746		(633	)		(52	)		(4	)		1,057

Notes

(a) The beginning and ending liability balances represent accrued legal fees only. Settlements and administrative costs are expensed as incurred. Only in rare instances is an accrual established for settlements.

(b) The expense accrued in the liability is for legal fees only. In 2010 and 2012, the costs incurred related to cases that were settled or dismissed were less than the amounts accrued for these cases in prior years.

(c) Legal fees represent payments to outside counsel related to product liability matters.

(d) Settlements represent payments made to plaintiffs or allegedly injured parties in exchange for a full and complete release of liability.

(e) Insurance expense represents the cost of insurance premiums.

Schedule of Product Liability Expense

Income Statement Detail for Product Liability Expense

	Accrued Legal Expense (b)			Insurance Premium Expense (e)		Total Product Liability Expense
2010		(834	)		843		9
2011		755			862		1,617
2012		(633	)		810		177

Notes

(a) The beginning and ending liability balances represent accrued legal fees only. Settlements and administrative costs are expensed as incurred. Only in rare instances is an accrual established for settlements.

(b) The expense accrued in the liability is for legal fees only. In 2010 and 2012, the costs incurred related to cases that were settled or dismissed were less than the amounts accrued for these cases in prior years.

(c) Legal fees represent payments to outside counsel related to product liability matters.

(d) Settlements represent payments made to plaintiffs or allegedly injured parties in exchange for a full and complete release of liability.

(e) Insurance expense represents the cost of insurance premiums.

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Statements of Stockholders' Equity (USD $) In Thousands, unless otherwise specified	Total	Common Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	Treasury Stock [Member]	Accumulated Other Comprehensive Loss [Member]
Balance at Dec. 31, 2009	$ 95,516	$ 22,827	$ 8,031	$ 115,187	$ (30,167)	$ (20,362)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income	28,255			28,255
Pension liability, net of deferred taxes	714					714
Dividends paid	(6,317)			(6,317)
Stock-based compensation	2,589		2,589
Exercise of stock options and vesting of RSU's	(1,367)		(1,367)
Tax benefit realized from exercise of stock options and vesting of RSU's	808		808
Common stock issued - compensation plans		176	(176)
Repurchase shares of common stock	(5,718)				(5,718)
Balance at Dec. 31, 2010	114,480	23,003	9,885	137,125	(35,885)	(19,648)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income	40,015			40,015
Pension liability, net of deferred taxes	(7,895)					(7,895)
Dividends paid	(8,159)			(8,159)
Stock-based compensation	2,953		2,953
Exercise of stock options and vesting of RSU's	(5,859)		(5,859)
Tax benefit realized from exercise of stock options and vesting of RSU's	3,855		3,855
Common stock issued - compensation plans		380	(380)
Repurchase shares of common stock	(1,999)				(1,999)
Balance at Dec. 31, 2011	137,391	23,383	10,454	168,981	(37,884)	(27,543)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income	70,629			70,629
Pension liability, net of deferred taxes	(2,077)					(2,077)
Dividends paid	(111,523)			(111,523)
Stock-based compensation	4,718		4,718
Exercise of stock options and vesting of RSU's	(2,935)		(2,935)
Tax benefit realized from exercise of stock options and vesting of RSU's	3,474		3,474
Common stock issued - compensation plans		180	(180)
Unpaid dividends accrued	(4,645)			(4,645)
Balance at Dec. 31, 2012	$ 95,032	$ 23,563	$ 15,531	$ 123,442	$ (37,884)	$ (29,620)

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Inventories

12 Months Ended

Dec. 31, 2012

Inventories [Abstract]

Inventories

3. Inventories

Inventories consist of the following:

December 31,	2012			2011
Finished goods	$	3,615		$	4,071
Materials and products in process		50,483			43,622
		54,098			47,693
Adjustment of inventories to a LIFO basis		(38,089	)		(37,476	)
	$	16,009		$	10,217

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Employee Benefit Plans (Schedule of Pension Plans with an Accumulated Benefit Obligation in Excess of Plan Asset) (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011
Employee Benefit Plans [Abstract]
Projected benefit obligation	$ 85,516	$ 77,230
Accumulated benefit obligation	85,516	77,230
Fair value of plan assets	$ 65,890	$ 58,148

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Compensation Plans (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010	Apr. 30, 2007 2007 SIP [Member]	Dec. 18, 2000 2001 Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Shares reserved for future issuance				2,550,000	200,000
Shares available for future grants				830,000
Stock-based compensation	$ 4,718	$ 2,953	$ 2,589
Unrecognized compensation expense	6,200
Unrecognized compensation cost, recognition period	1 year 2 months 12 days
Aggregate intrinsic value	$ 4,400

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Summary of Significant Accounting Policies (Policies)

12 Months Ended

Dec. 31, 2012

Summary of Significant Accounting Policies [Abstract]

Organization

Organization

Sturm, Ruger & Company, Inc. (the "Company") is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of the Company's total sales for the year ended December 31, 2012 were from the firearms segment and export sales represented approximately 3% of firearms sales. The Company's design and manufacturing operations are located in the United States and almost all product content is domestic. The Company's firearms are sold through a select number of independent wholesale distributors principally to the commercial sporting market.

The Company also manufactures and sells investment castings made from steel alloys for both outside customers and internal use in the firearms segment. Investment castings sold to outside customers, either directly to or through manufacturers' representatives, were approximately 1% of the Company's total sales for the year ended December 31, 2012.

Preparation of Financial Statements

Preparation of Financial Statements

The Company follows United States generally accepted accounting principles ("GAAP"). The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

The significant accounting policies described below, together with the notes that follow, are an integral part of the Financial Statements.

Revenue Recognition

Revenue Recognition

Substantially all product sales are sold FOB (free on board) shipping point. Revenue is recognized when product is shipped and the customer takes ownership and assumes the risk of loss. Accruals are made for sales discounts and incentives based on the Company's experience. The Company accounts for cash sales discounts as a reduction in sales and sales incentives as a charge to selling expense. Amounts billed to customers for shipping and handling fees are included in net sales and costs incurred by the Company for the delivery of goods are classified as selling expenses. Federal excise taxes are excluded from net sales.

Cash and Cash Equivalents

Cash and Cash Equivalents

The Company considers interest-bearing deposits with financial institutions with remaining maturities of three months or less at the time of acquisition to be cash equivalents.

Accounts Receivable

Accounts Receivable

The Company establishes an allowance for doubtful accounts based on the credit worthiness of its customers and historical experience. While the Company uses the best information available to make its evaluation, future adjustments to the allowance for doubtful accounts may be necessary if there are significant changes in economic and industry conditions or any other factors considered in the Company's evaluation. Bad debt expense has been immaterial during each of the last three years.

Inventories

Inventories

Substantially all of the Company's inventories are valued at the lower of cost, principally determined by the last-in, first-out (LIFO) method, or market. Elements of cost in inventories include raw materials, direct labor and manufacturing overhead.

Property, Plant, and Equipment

Property, Plant, and Equipment

Property, plant, and equipment are carried at cost. Depreciation is computed over useful lives using the straight-line and declining balance methods predominately over 15 years for buildings, 10 years for machinery and equipment and 3 years for tools and dies. When assets are retired, sold or otherwise disposed of, their gross carrying values and related accumulated depreciation are removed from the accounts and a gain or loss on such disposals is recognized when appropriate.

Maintenance and repairs are charged to operations; replacements and improvements are capitalized.

Long-lived Assets

Long-lived Assets

The Company evaluates the carrying value of long-lived assets to be held and used when events or changes in circumstances indicate the carrying value may not be recoverable. In performing this review, the carrying value of the assets is compared to the projected undiscounted cash flows to be generated from the assets. If the sum of the undiscounted expected future cash flows is less than the carrying value of the assets, the assets are considered to be impaired. Impairment losses are measured as the amount by which the carrying value of the assets exceeds their fair value. The Company bases fair value of the assets on quoted market prices if available or, if not available, quoted market prices of similar assets. Where quoted market prices are not available, the Company estimates fair value using the estimated future cash flows generated by the assets discounted at a rate commensurate with the risks associated with the recovery of the assets.

Equity Method Investments

Equity Method Investments

Investee companies that are not consolidated, but over which the Company exercises significant influence, are accounted for under the equity method of accounting. Under the equity method of accounting, an investee company's accounts are not reflected within the Company's Balance Sheets and Statements of Income; however, the Company's share of the earnings or losses of the investee company is reflected in ''Other operating (income) expenses, net'' in the Statements of Income. The Company's carrying value in an investee company is reflected in ''Other assets'' in the Company's Balance Sheets.

Cost Method Investments

Cost Method Investments

Investee companies not accounted for under the consolidation or the equity method of accounting are accounted for under the cost method of accounting. Under this method, the Company's share of the earnings or losses of such Investee companies is not included in the Balance Sheet or Statement of Income. However, impairment charges are recognized in the Statement of Income.

Income Taxes

Income Taxes

Income taxes are accounted for using the asset and liability method. Under this method, deferred income taxes are recognized for the tax consequences of "temporary differences" by applying enacted statutory rates applicable to future years to temporary differences between the financial statement carrying amounts and the tax basis of the Company's assets and liabilities.

Product Liability

Product Liability

The Company provides for product liability claims including estimated legal costs to be incurred defending such claims. The provision for product liability claims is charged to cost of products sold.

Advertising Costs

Advertising Costs

The Company expenses advertising costs as incurred. Advertising expenses for 2012, 2011, and 2010, were $3.4 million, $2.9 million, and $2.3 million, respectively.

Shipping Costs

Shipping Costs

Costs incurred related to the shipment of products are included in selling expense. Such costs totaled $5.6 million, $3.5 million, and $3.0 million in 2012, 2011, and 2010, respectively.

Research and Development

Research and Development

In 2012, 2011, and 2010, the Company spent approximately $5.9 million, $4.0 million, and $3.2 million, respectively, on research activities relating to the development of new products and the improvement of existing products. Research and development costs are expensed as incurred.

Earnings per Share

Earnings per Share

Basic earnings per share is based upon the weighted-average number of shares of common stock outstanding during the year. Diluted earnings per share reflect the impact of options, restricted stock units, and deferred stock outstanding using the treasury stock method.

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Operating Segment Information (Schedule of Operating Segment Financial Information) (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended								12 Months Ended
	Dec. 31, 2012	Sep. 29, 2012	Jun. 30, 2012	Mar. 31, 2012	Dec. 31, 2011	Oct. 01, 2011	Jul. 02, 2011	Apr. 02, 2011	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Segment Reporting Information [Line Items]
Net Sales	$ 141,766	$ 118,152	$ 119,569	$ 112,337	$ 93,241	$ 80,512	$ 79,622	$ 75,441	$ 491,824	$ 328,816	$ 255,206
Income (Loss) Before Income Taxes									112,109	63,516	44,149
Identifiable Assets	174,486				206,510				174,486	206,510	157,761
Depreciation									14,236	12,148	9,207
Capital Expenditures									27,282	22,135	19,409
Firearms [Member]
Segment Reporting Information [Line Items]
Net Sales									484,933	324,200	251,680
Income (Loss) Before Income Taxes									113,660	66,484	48,160
Identifiable Assets	120,879				103,545				120,879	103,545	82,179
Depreciation									13,413	11,373	8,502
Capital Expenditures									26,773	20,719	18,904
Castings [Member]
Segment Reporting Information [Line Items]
Income (Loss) Before Income Taxes									(1,858)	(2,254)	(1,637)
Identifiable Assets	6,467				5,290				6,467	5,290	4,683
Depreciation									823	775	705
Capital Expenditures									509	1,416	505
Unaffiliated [Member]
Segment Reporting Information [Line Items]
Net Sales									6,891	4,616	3,526
Intersegment [Member]
Segment Reporting Information [Line Items]
Net Sales									26,462	18,122	14,677
Castings, net [Member]
Segment Reporting Information [Line Items]
Net Sales									33,353	22,738	18,203
Eliminations [Member]
Segment Reporting Information [Line Items]
Net Sales									(26,462)	(18,122)	(14,677)
Corporate [Member]
Segment Reporting Information [Line Items]
Income (Loss) Before Income Taxes									307	(714)	(2,374)
Identifiable Assets	$ 47,140				$ 97,675				$ 47,140	$ 97,675	$ 70,899

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Compensation Plans (Tables)

12 Months Ended

Dec. 31, 2012

Compensation Plans [Abstract]

Schedule of Assumptions Used to Estimate Fair Value

	2012			2010
Dividend yield		2.9	%		0.0	%
Expected volatility		44.2	%		40.0	%
Risk free rate of return		4.0	%		4.0	%
Expected lives		2.9 years			6.7 years

Schedule of Stock Option Activity

Average Exercise Price		Weighted Average Grant Date Fair Value			Weighted Average Remaining Contractual Life (Years)
Outstanding at December 31, 2009	1,498,150		$	9.00		$	4.13	7.1
Granted	40,000			9.70			4.80	9.0
Exercised	(366,000	)		8.11			3.15	4.5
Canceled	-			-			-	-
Outstanding at December 31, 2010	1,172,150			9.30			4.46	6.7
Granted	-			-			-	-
Exercised	(843,450	)		9.58			4.48	5.0
Canceled	-			-			-	-
Outstanding at December 31, 2011	328,700			8.58			4.42	6.2
Granted	9,830			8.59			32.57	5.6
Exercised	(217,820	)		7.92			4.40	4.8
Canceled	(250	)		8.69			4.57	6.3
Outstanding at December 31, 2012	120,460			8.58			6.76	5.7
Exercisable Options Outstanding at December 31, 2012	52,583			8.65			6.97	5.4
Non-Vested Options Outstanding at December 31, 2012	67,877		$	9.22		$	6.81	5.6

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Compensation Plans

12 Months Ended

Dec. 31, 2012

Compensation Plans [Abstract]

Compensation Plans

13. Compensation Plans

On December 18, 2000, the Company adopted, and in May 2001 the shareholders approved, the 2001 Stock Option Plan for Non-Employee Directors (the "2001 Plan") under which non-employee directors were granted options to purchase shares of the Company's authorized but unissued stock. The Company reserved 200,000 shares for issuance under the 2001 Plan. In April 2007, all reserved shares for which a stock option had not been granted under the 2001 Plan were deregistered. No further stock options or stock will be granted under the 2001 Plan.

In April 2007, the Company adopted and the shareholders approved the 2007 Stock Incentive Plan (the "2007 SIP") under which employees, independent contractors, and non-employee directors may be granted stock options, restricted stock, deferred stock awards, restricted stock units ("RSU's"), and stock appreciation rights, any of which may or may not require the achievement of performance objectives. Vesting requirements are determined by the Compensation Committee of the Board of Directors. The Company reserved 2,550,000 shares for issuance under the 2007 SIP. At December 31, 2012, an aggregate of 830,000 shares remain available for grant under the Plan.

Compensation expense related to stock options is recognized based on the grant-date fair value of the awards estimated using the Black-Scholes option pricing model. Compensation expense related to deferred stock, restricted stock, and restricted stock units is recognized based on the grant-date fair value of the Company's common stock. The total stock-based compensation cost included in the Statements of Income was $4.7 million, $3.0 million, and $2.6 million in 2012, 2011, and 2010, respectively.

Stock Options

For purposes of determining the fair value of stock option awards granted, the Company used the Black-Scholes option pricing model and the assumptions set forth in the table below.

	2012			2010
Dividend yield		2.9	%		0.0	%
Expected volatility		44.2	%		40.0	%
Risk free rate of return		4.0	%		4.0	%
Expected lives		2.9 years			6.7 years

The estimated fair value of options granted is subject to the assumptions made and if the assumptions changed, the estimated fair value amounts could be significantly different.

The following table summarizes the stock option activity of the Plans:

	Shares			Weighted Average Exercise Price		Weighted Average Grant Date Fair Value		Weighted Average Remaining Contractual Life (Years)
Outstanding at December 31, 2009		1,498,150		$	9.00	$	4.13		7.1
Granted		40,000			9.70		4.80		9.0
Exercised		(366,000	)		8.11		3.15		4.5
Canceled		-			-		-		-
Outstanding at December 31, 2010		1,172,150			9.30		4.46		6.7
Granted		-			-		-		-
Exercised		(843,450	)		9.58		4.48		5.0
Canceled		-			-		-		-
Outstanding at December 31, 2011		328,700			8.58		4.42		6.2
Granted		9,830			8.59		32.57		5.6
Exercised		(217,820	)		7.92		4.40		4.8
Canceled		(250	)		8.69		4.57		6.3
Outstanding at December 31, 2012		120,460			8.58		6.76		5.7
Exercisable Options Outstanding at December 31, 2012		52,583			8.65		6.97		5.4
Non-Vested Options Outstanding at December 31, 2012		67,877		$	9.22	$	6.81		5.6

At December 31, 2012, the aggregate intrinsic value of all options, including exercisable options, was $4.4 million.

At December 31, 2012, there was $0.2 million of unrecognized compensation cost related to stock options that is expected to be recognized over a weighted-average period of 1.2 years.

Deferred Stock

Deferred stock awards vest based on the passage of time or the Company's attainment of performance objectives. Upon vesting, these awards convert one-for-one to common stock.

In 2012, 4,542 deferred stock awards were issued to non-employee directors that will vest in April 2013 and 6,102 deferred stock awards were issued to non-employee directors that will vest in April 2015.

In 2011, 9,487 deferred stock awards were issued to non-employee directors that vested in April 2012 and 12,744 deferred stock awards were issued to non-employee directors that will vest in April 2014.

In 2010, 12,902 deferred stock awards were issued to non-employee directors that vested in April 2011 and 17,331 deferred stock awards were issued to non-employee directors that will vest in April 2013.

Compensation expense related to these awards is amortized ratably over the vesting period. Compensation expense related to these awards was $0.5 million, $0.5 million and $0.3 million in 2012, 2011, and 2010, respectively.

Restricted Stock Units

Beginning in the second quarter of 2009, the Company began granting restricted stock units in lieu of incentive stock options to senior employees. These RSU's have a vesting "double trigger." The vesting of these RSU's is dependent on the achievement of corporate objectives established by the Compensation Committee of the Board of Directors and the passage of time.

During 2012, 139,000 restricted stock units were issued. Compensation costs related to these restricted stock units was $6.2 million, of which $1.2 million was recognized in 2012. The remaining costs will be recognized ratably over the remaining period required before the units to vest, which ranges from two to four years.

During 2011, 524,000 restricted stock units were issued. Compensation costs related to these restricted stock units was $10.7 million, of which $2.5 million and $1.8 million was recognized in 2012 and 2011, respectively. The remaining costs will be recognized ratably over the remaining period required before the units to vest, which ranges from one to three years.

During 2010, 76,000 restricted stock units were issued. Compensation costs related to these restricted stock units was $1.1 million, all of which was recognized in 2010 because the performance objectives were attained and the awards became fully vested.