X0306 4 2021-06-07 false 0000949870 BOSTON BEER CO INC SAM 0001665031 Troupe Quincy B C/O THE BOSTON BEER COMPANY 1 DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 false true false false Senior VP, Supply Chain Class A Common 2021-06-07 4 M false 119.00 312.56 A 5765.00 D Class A Common 2021-06-07 4 M false 352.00 191.10 A 6117.00 D Class A Common 2021-06-07 4 S false 352.00 1100.21 D 5765.00 D Class A Common 2021-06-07 4 S false 119.00 1100.21 D 5646.00 D Stock Option (Right to Buy) 312.56 2021-06-07 4 M false 119.00 0.00 D 2021-03-01 2029-02-28 Class A Common 119.00 357.00 D Stock Option (Right to Buy) 191.10 2021-06-07 4 M false 352.00 0.00 D 2020-03-01 2027-12-31 Class A Common 352.00 1058.00 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 6, 2021. The shares reported include 3,362 shares of restricted stock subject to vesting conditions. The Performance-Based Stock Options were granted pursuant to the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2020 over Fiscal Year 2018. The determination that these options vested was made by the Compensation Committee in February 2021. The Performance-Based Stock Options were granted pursuant to the Issuer's EEIP. The extent to which the options were exercisable was dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2019 over Fiscal Year 2017. The determination that the options vested was made by the Compensation Committee in February 2020. Michael G. Andrews under POA for the benefit of Quincy B. Troupe 2021-06-08