X0306 4 2020-12-07 false 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 true true true false Chairman Class A Common 2020-12-07 4 S false 100.00 925.08 D 165321.00 D Class A Common 2020-12-07 4 S false 200.00 927.30 D 165121.00 D Class A Common 2020-12-07 4 S false 600.00 930.55 D 164521.00 D Class A Common 2020-12-07 4 S false 913.00 931.57 D 163608.00 D Class A Common 2020-12-07 4 S false 426.00 932.90 D 163182.00 D Class A Common 2020-12-07 4 S false 629.00 934.59 D 162553.00 D Class A Common 2020-12-07 4 S false 2290.00 935.40 D 160263.00 D Class A Common 2020-12-07 4 S false 801.00 936.52 D 159462.00 D Class A Common 2020-12-07 4 S false 608.00 937.44 D 158854.00 D Class A Common 2020-12-07 4 S false 1325.00 938.84 D 157529.00 D Class A Common 2020-12-07 4 S false 461.00 939.82 D 157068.00 D Class A Common 2020-12-07 4 S false 744.00 940.58 D 156324.00 D Class A Common 2020-12-07 4 S false 193.00 942.07 D 156131.00 D Class A Common 2020-12-07 4 S false 359.00 942.99 D 155772.00 D Class A Common 2020-12-07 4 S false 250.00 943.97 D 155522.00 D Class A Common 2020-12-07 4 S false 101.00 945.92 D 155421.00 D Class A Common 40627.00 I By Foundation managed by Reporting Person Class A Common 33248.00 I By Descendant's Trust Class A Common 23488.00 I Custodian for children under UGTMA Class A Common 5000.00 I By Trust as Trustee Class A Common 3656.00 I By spouse as custodian for children under UGTMA Class A Common 2532.00 I By spouse in trust for children The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 29, 2020. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 801 shares is from $936.06 to $937.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 608 shares is from $937.07 to $937.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,325 shares is from $938.19 to $939.12. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 461 shares is from $939.36 to $940.24. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 744 shares is from $940.38 to $941.22. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 193 shares is from $941.52 to $942.44. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 359 shares is from $942.65 to $943.24. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 250 shares is from $943.72 to $944.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 101 shares is from $945.00 to $945.93. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $925.05 to $925.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 343 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $927.05 to $927.79. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 600 shares is from $930.01 to $930.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 913 shares is from $931.14 to $932.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 426 shares is from $932.46 to $933.43. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 629 shares is from $934.01 to $935.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,290 shares is from $935.02 to $935.96. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Michael G. Andrews under POA for the benefit of Koch C. James 2020-12-08