X0306 4 2020-06-11 false 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 true true true false Chairman Class A Common 2020-06-11 4 S false 1201.00 509.51 D 247150.00 D Class A Common 2020-06-11 4 S false 600.00 510.44 D 246550.00 D Class A Common 2020-06-11 4 S false 500.00 511.59 D 246050.00 D Class A Common 2020-06-11 4 S false 19.00 512.75 D 246031.00 D Class A Common 2020-06-11 4 S false 304.00 514.58 D 245727.00 D Class A Common 2020-06-11 4 S false 760.00 515.45 D 244967.00 D Class A Common 2020-06-11 4 S false 935.00 516.69 D 244032.00 D Class A Common 2020-06-11 4 S false 640.00 517.68 D 243392.00 D Class A Common 2020-06-11 4 S false 1215.00 518.93 D 242177.00 D Class A Common 2020-06-11 4 S false 1047.00 519.99 D 241130.00 D Class A Common 2020-06-11 4 S false 306.00 520.88 D 240824.00 D Class A Common 2020-06-11 4 S false 811.00 522.53 D 240013.00 D Class A Common 2020-06-11 4 S false 291.00 523.55 D 239722.00 D Class A Common 2020-06-11 4 S false 599.00 524.60 D 239123.00 D Class A Common 2020-06-11 4 S false 172.00 525.88 D 238951.00 D Class A Common 2020-06-11 4 S false 500.00 526.74 D 238451.00 D Class A Common 2020-06-11 4 S false 100.00 529.07 D 238351.00 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 5, 2020. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 640 shares is from $517.30 to $518.27. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,125 shares is from $518.50 to $519.45. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,047 shares is from $519.50 to $520.39. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 306 shares is from $520.83 to $521.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 811 shares is from $521.98 to $522.88. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 291 shares is from $523.17 to $524.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 599 shares is from $524.22 to $525.13. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 172 shares is from $525.34 to $526.24. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $526.39 to $527.32. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $529.07 to $529.07. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,201 shares is from $509.10 to $509.76. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 343 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 600 shares is from $510.13 to $511.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $511.33 to $511.89. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 19 shares is from $512.75 to $512.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 304 shares is from $513.99 to $514.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 760 shares is from $515.00 to $515.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 935 shares is from $516.29 to $517.28. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Michael G. Andrews under POA for the benefit of Koch C. James 2020-06-12