X0306 4 2020-06-08 false 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 true true true false Chairman Class A Common 2020-06-08 4 S false 797.00 505.91 D 307554.00 D Class A Common 2020-06-08 4 S false 403.00 506.69 D 307151.00 D Class A Common 2020-06-08 4 S false 100.00 507.37 D 307051.00 D Class A Common 2020-06-08 4 S false 400.00 508.96 D 306651.00 D Class A Common 2020-06-08 4 S false 500.00 510.10 D 306151.00 D Class A Common 2020-06-08 4 S false 258.00 511.54 D 305893.00 D Class A Common 2020-06-08 4 S false 1013.00 513.10 D 304880.00 D Class A Common 2020-06-08 4 S false 1240.00 514.18 D 303640.00 D Class A Common 2020-06-08 4 S false 1596.00 515.13 D 302044.00 D Class A Common 2020-06-08 4 S false 1641.00 515.98 D 300403.00 D Class A Common 2020-06-08 4 S false 1293.00 517.29 D 299110.00 D Class A Common 2020-06-08 4 S false 458.00 518.31 D 298652.00 D Class A Common 2020-06-08 4 S false 301.00 518.94 D 298351.00 D Class A Common 52245.00 I By Foundation managed by Reporting Person Class A Common 44248.00 I By LLC managed by spouse Class A Common 23486.00 I Custodian for children under UGTMA Class A Common 5000.00 I By Trust as Trustee Class A Common 3656.00 I By spouse as custodian for children under UGTMA Class A Common 2532.00 I By spouse in trust for children The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 5, 2020. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,596 shares is from $514.60 to $515.59. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,641 shares is from $515.60 to $516.54. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,293 shares is from $516.80 to $517.79. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 458 shares is from $517.80 to $518.51. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 301 shares is from $518.80 to $519.01. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 797 shares is from $505.32 to $506.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 343 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 403 shares is from $506.34 to $506.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 400 shares is from $508.64 to $509.37. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 500 shares is from $509.71 to $510.42. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 258 shares is from $511.16 to $511.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,013 shares is from $512.49 to $513.48 . The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,240 shares is from $513.58 to $514.56. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Michael G. Andrews under POA for the benefit of Koch C. James 2020-06-09